Graphic Designer (SAS/Print Final Art)

📍 Job Overview

Job Title: Graphic Designer (SAS/Print Final Art)

Company: Lovepop

Location: Da Nang City, Vietnam

Job Type: Full-time

Category: Graphic Design & Production Operations

Date Posted: May 22, 2026

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the production of print-ready final art for Lovepop's physical collateral, including insert cards, seasonal catalogs, and packaging.

• Lead the comprehensive visual production for the Design Sentiment Card (SAS) line, ensuring both aesthetic appeal and technical print readiness.

• Develop and manage Photoshop-automated Product Detail Page (PDP) galleries for the SAS line, enabling efficient, scalable content creation for lovepop.com.

• Provide critical backup support for digital graphic design needs, particularly for PDP visuals and hero imagery, during peak demand periods.

• Ensure seamless brand consistency across all digital and print outputs, bridging the gap between creative vision and technical execution.

📝 Enhancement Note: This role is deeply embedded within the operational side of creative production, focusing on the technical execution and scalability of design assets for both physical products and digital platforms. While "Graphic Designer" is the title, the responsibilities heavily lean into production operations, workflow automation, and print pre-press.

📈 Primary Responsibilities

• Final Art Production (50%):

  • Execute end-to-end pre-press workflow for insert cards, seasonal catalogs, and packaging artwork.
  • Manage CMYK color setup, ensure bleed and trim accuracy, and maintain die-line precision.
  • Conduct pre-flight checks using Acrobat Pro and ensure clear, technically sound handoffs to print vendors.
  • Proactively identify and resolve technical print production issues to prevent delays in manufacturing cycles.

• SAS Design Sentiment Card Program Leadership (40%):

  • Design visually compelling Sentiment Card SKUs that resonate emotionally with target occasions.
  • Produce print-ready final art for the factory, adhering to all technical specifications.
  • Develop and implement Photoshop automation, including actions, batch scripts, and variable-data templates, to generate PDP galleries at scale.
  • Maintain high standards of visual consistency across the entire Sentiment Card library.

• Digital & PDP Visual Support (10%):

  • Assist the Digital Graphic Designer with PDP visuals, hero images, and storytelling assets during periods of high workflow.

  • Uphold brand consistency and visual integrity across all digital marketing materials.

  • Collaborate with the digital team to ensure a cohesive brand experience from print to online.

📝 Enhancement Note: The emphasis on "print-ready final art," "pre-press workflow," and "Photoshop automation for PDP galleries" indicates a strong focus on operational efficiency and technical execution, rather than purely conceptual design. The role requires a blend of creative skill and production-level technical expertise.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Visual Arts, or a related field is implied through the experience and portfolio requirements.

Experience: 1-3 years of dedicated graphic design experience with a significant focus on print production, packaging, or pre-press for consumer brands. A proven track record of successfully handing off production-ready files to printers or factories is essential.

Required Skills:

• Print Production & Pre-press:

  • Deep understanding of CMYK color management principles and application.
  • Expertise in setting up files with correct bleed, trim, and safe zones.
  • Proficiency in die-line creation and precision for packaging and custom cuts.
  • Familiarity with common paper stocks and printing processes.
  • Working knowledge of standard finishing options (e.g., foil, spot UV, emboss, die-cut).

• Adobe Creative Suite:

  • Adobe Illustrator: Heavy usage for vector-based design and layout.
  • Adobe InDesign: Extensive use for multi-page documents (catalogs) and layout preparation.
  • Adobe Photoshop: Proficiency, particularly in its application for automation via actions, batch processing, and variable-data templates for web galleries.
  • Acrobat Pro: Advanced skills in pre-flight checks and PDF optimization for print.

• Communication: Working English proficiency for reading briefs and engaging in asynchronous communication with the Boston-based team.

Preferred Skills:

• Direct experience designing for greeting cards or similar sentiment-driven product lines.

• Proven ability to manage and scale visual production for e-commerce Product Detail Pages (PDPs).

• Hands-on experience with Photoshop automation scripting or advanced variable-data templating.

• Familiarity with AI design tools such as Magnific, Adobe Firefly, or Midjourney for concept exploration or asset generation.

• Prior experience working with US or Western consumer brands, understanding their aesthetic and production expectations.

📝 Enhancement Note: The requirements heavily emphasize practical production skills and tool proficiency over conceptual design. The "Strong Plus" section highlights a desire for candidates who can not only design but also automate and scale production, indicating a forward-thinking approach to creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Production-Ready Files: Showcase at least one comprehensive project where you managed the full production cycle, from design to final handoff to a printer or factory. This should demonstrate your understanding of technical specifications.

• Print & Packaging Examples: Include examples of insert cards, catalogs, or packaging artwork that highlight your pre-press capabilities, CMYK setup, and attention to detail.

• Automation Showcase: If possible, include examples or explanations of how you've used Photoshop actions, batch scripts, or variable-data templates to streamline design production, especially for web galleries.

• Sentiment Card Design: Demonstrate your ability to design emotionally resonant cards for specific occasions or sentiments, maintaining brand consistency.

Process Documentation:

• Workflow Design: Be prepared to discuss your systematic approach to managing print production workflows, from initial brief to final file delivery.

• Automation Implementation: Articulate your methodology for identifying opportunities for automation and implementing solutions, particularly with Photoshop tools, to improve efficiency in generating digital assets.

• Quality Assurance: Explain your process for ensuring accuracy in pre-press checks, color accuracy, and adherence to all technical specifications before handing off to vendors.

📝 Enhancement Note: The portfolio and process documentation requirements are geared towards demonstrating a candidate's ability to execute technically, manage production workflows, and leverage automation for efficiency, rather than solely showcasing creative concept work.

💵 Compensation & Benefits

Salary Range:

Based on the role's focus on specialized print production, automation, and the location in Da Nang, Vietnam, a competitive salary range for a Graphic Designer with 1-3 years of experience would typically fall between $10,000 - $18,000 USD per year (approximately $833 - $1,500 USD per month).

📝 Enhancement Note: This estimate is derived from researching typical graphic design salaries in Vietnam for roles requiring specific technical skills in Adobe Suite and pre-press, adjusted for the experience level (2-5 years AI estimate) and the specialized nature of the responsibilities (SAS/Print Final Art, Photoshop automation). This range assumes a full-time, on-site position and is provided as an industry benchmark for estimation purposes. Actual compensation will be determined by Lovepop based on candidate qualifications, local market rates, and internal pay scales.

Benefits:

• Full-time Employment: Secure, stable employment with a growing direct-to-consumer brand.

• Health & Wellness: Access to comprehensive health insurance plans (details to be confirmed by Lovepop).

• Paid Time Off: Generous vacation days, sick leave, and public holidays as per Vietnamese labor laws.

• Professional Development: Opportunities for training in advanced design techniques, automation tools, and potentially AI design applications.

• Creative Environment: Work within a dynamic and innovative company culture focused on creating "magical moments."

• Employee Discounts: Potential for discounts on Lovepop products.

• Team Collaboration: Opportunity to work closely with a talented design and operations team, fostering a collaborative learning environment.

Working Hours:

• Standard full-time workweek, typically 40 hours per week.

• The role is on-site, requiring regular attendance at the Da Nang office.

• While core hours will be established, some flexibility may be available for asynchronous communication with the Boston team, but the primary expectation is on-site presence during local business hours.

📝 Enhancement Note: Benefits are inferred based on standard offerings for full-time employees in Vietnam and the typical benefits package provided by growing e-commerce companies. Specific details should be confirmed with Lovepop.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce, Greeting Cards & Gifts, Paper Art Technology. Lovepop operates at the intersection of traditional paper crafts and modern e-commerce, utilizing art and engineering to create unique products.

Company Size: Lovepop is a rapidly growing company, having achieved significant sales milestones and national brand awareness since its Shark Tank appearance. With over $300m in lifetime sales, it operates at a scale that requires robust operational and production processes.

Founded: Lovepop was featured on Shark Tank in 2015, indicating its founding around that period or shortly before. This timeline suggests a company that has matured beyond a startup phase into a significant player in its market.

Team Structure:

• The Graphic Designer will be part of the broader Design and Production team, likely based in Da Nang, Vietnam.

• This team will collaborate closely with other operational functions, such as production, manufacturing, and potentially marketing.

Methodology:

• Data-Driven Decisions: Lovepop's success is built on understanding customer needs and market trends, suggesting an approach that values data in design and production decisions.

• Process Optimization: The emphasis on "engineering," "hunger," and "growth mindset" values points to a culture that continuously seeks to improve workflows, efficiency, and outcomes through methodical approaches.

• Automation for Scale: The specific requirement for Photoshop automation indicates a strategic use of technology to scale production capabilities efficiently, a core operational philosophy.

Company Website: https://www.lovepop.com/

📝 Enhancement Note: The company culture is characterized by a blend of creativity ("magic") and rigorous execution ("engineering"), driven by ambitious growth ("hunger") and strong teamwork ("connection"). The operations aspect is crucial for scaling their unique product offering.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer with a specialized focus on production and automation. It requires practical, hands-on skills and the ability to manage technical aspects of design delivery. Candidates are expected to be proficient in core design software and pre-press workflows, with the capability to learn and apply automation techniques.

Reporting Structure: The Graphic Designer will likely report to a Design Manager or Production Lead, who oversees the creative output and operational efficiency of the design team. This manager will likely be based in Da Nang or have oversight of the Da Nang operations. Collaboration with US-based stakeholders (Design, Marketing) will be a key aspect of the role.

Operations Impact: This role directly impacts Lovepop's ability to scale its physical product offerings and maintain a high-quality, consistent online presence. By ensuring efficient print production and automated PDP gallery generation, the designer contributes to:

• Cost Efficiency: Reducing manual labor and errors in production.

• Speed to Market: Enabling faster launch of new card lines and seasonal collections.

• Customer Experience: Ensuring high-quality print materials and attractive online product presentations.

• Brand Consistency: Maintaining a unified brand image across all customer touchpoints.

Growth Opportunities:

• Advanced Automation Specialist: Develop deep expertise in Photoshop automation, scripting, and potentially explore other automation tools or platforms for design workflows.

• Print Production Expert: Become the go-to person for all print production challenges, building strong relationships with vendors and mastering complex print techniques.

• Design Team Lead: With proven performance and leadership potential, advance into a role managing a team of designers or production artists.

• Cross-Functional Roles: Transition into roles within operations, project management, or product development where technical design and production understanding is valuable.

• AI Tool Integration: Gain hands-on experience and potentially lead the integration of AI tools into the design and production pipeline.

📝 Enhancement Note: The role offers a clear path for growth within the operations-focused creative domain, emphasizing specialization in production, automation, and technical execution, which are highly valued in scaling e-commerce businesses.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a traditional office environment in Da Nang City. This suggests a need for physical presence and interaction within a dedicated workspace.

Office Location(s): Da Nang City, Vietnam. This location provides a base for operations within a key Vietnamese city, likely offering access to a skilled talent pool. Specific office details (e.g., amenities, accessibility) would need to be confirmed.

Workspace Context:

• Collaborative Environment: Expect to work in an open or semi-open office setting that encourages collaboration with local team members.

• Tools & Technology: Access to industry-standard hardware and software, including powerful workstations equipped with Adobe Creative Suite, Acrobat Pro, and potentially other design or automation tools.

• Team Interaction: Frequent opportunities for direct interaction with fellow designers, production specialists, and potentially operational managers based in Da Nang. This facilitates real-time problem-solving and knowledge sharing.

Work Schedule:

• The standard work schedule is full-time, likely adhering to local Vietnamese business hours, with a focus on achieving 40 working hours per week.

• While the role is on-site, there might be an expectation of occasional flexibility to sync with the US-based team, particularly for urgent production issues or critical project discussions outside of standard Da Nang hours, facilitated through asynchronous communication tools.

📝 Enhancement Note: The on-site nature of the role in Da Nang points to a structured work environment focused on tangible production output and team synergy, balanced with the need for remote collaboration with international teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio will determine initial fit. Emphasis will be on production-ready work and relevant technical skills.

• Technical Assessment/Case Study: Candidates may be asked to complete a design or production-focused test, potentially involving a specific pre-press task, a small automation challenge, or a case study on optimizing a print workflow. This will assess practical skills and problem-solving abilities.

• Hiring Manager Interview: A discussion with the hiring manager to delve deeper into your experience, technical proficiency, understanding of print production, and automation capabilities.

• Team/Cross-Functional Interview: An opportunity to meet potential colleagues and stakeholders (possibly including members of the US-based team via video conference) to assess cultural fit, communication style, and collaborative potential.

• Final Interview: Potentially with a senior leader to discuss overall fit with Lovepop's values and long-term vision.

Portfolio Review Tips:

• Highlight Production Excellence: Clearly label and showcase projects that demonstrate your full pre-press process, including technical specifications, color proofs, and final output files.

• Demonstrate Automation: If you have examples of Photoshop automation (actions, scripts, variable data) that saved time or improved output quality, feature them prominently. Explain the problem, your solution, and the impact.

• Showcase Print Knowledge: Include work that exhibits an understanding of paper stocks, finishes, and print limitations/possibilities. Discuss your process for preparing files for specific printing techniques.

• Contextualize SAS Work: If you have experience with sentiment cards or similar e-commerce product galleries, explain your approach to maintaining consistency while capturing the essence of each sentiment.

• Be Ready to Discuss: Prepare to walk through your portfolio, explaining your role, the technical challenges, your solutions, and the outcomes for each project, especially those involving print handoffs.

Challenge Preparation:

• Pre-press Scenarios: Be ready to discuss how you would handle common pre-press issues (e.g., incorrect color profiles, missing fonts, resolution problems, bleed issues) for different print types.

• Automation Strategy: Think about how you would approach automating the creation of PDP galleries for a large number of similar products. What are the key variables? What are the potential pitfalls?

• Print Vendor Communication: Prepare to discuss how you would communicate technical requirements and resolve issues with external print vendors.

• Lovepop Product Understanding: Familiarize yourself with Lovepop's product range and the type of print collateral they produce. Consider how your skills align with their brand aesthetic and operational needs.

📝 Enhancement Note: The interview process emphasizes practical application of skills and problem-solving, particularly in the technical execution of design for print and digital platforms. A strong portfolio that demonstrates production readiness and automation skills will be key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator (Heavy Use): For vector graphics, logo design, die-lines, and layout elements. Essential for creating scalable artwork for print.

• Adobe InDesign (Heavy Use): For layout of multi-page documents like seasonal catalogs, insert cards, and product specification sheets. Crucial for managing complex print projects.

• Adobe Photoshop:

  • Core Design: For raster image editing, manipulation, and compositing.
  • Automation: Essential for creating and implementing Actions, Batch Scripts, and Variable-Data Templates for generating large volumes of PDP gallery images efficiently.

• Adobe Acrobat Pro: For pre-flighting, PDF optimization, security settings, and final print file checks.

Analytics & Reporting:

CRM & Automation:

• Photoshop Automation Tools: Actions, Batch Processing, Scripts, Variable-Data Templates are the core automation tools for this role.

• Potential for Other Automation: Awareness of broader workflow automation principles and tools could be a plus, especially if Lovepop utilizes other systems for asset management or production tracking.

• Digital Asset Management (DAM): Familiarity with DAM systems might be helpful for organizing and retrieving design assets.

📝 Enhancement Note: The core technology stack is heavily weighted towards the Adobe Creative Suite, with a specific emphasis on the advanced automation features within Photoshop. Proficiency in these tools is non-negotiable.

👥 Team Culture & Values

Operations Values:

• Engineering: A mindset of problem-solving, efficiency, and understanding the mechanics behind creation. This role embodies this by focusing on the technical aspects of design and print production, ensuring things work as intended.

• Hunger: A proactive drive to take on more responsibility and contribute beyond the basic requirements. This is evident in the expectation to lead SAS production and support digital design during peak times.

• Magic: Delivering delightful and unexpected experiences. For this role, this translates to producing visually appealing and high-quality print and digital assets that enhance the customer's perception of Lovepop's brand.

• Connection: Building strong relationships within the team and with stakeholders. This role requires effective communication and collaboration, especially with the US-based teams, to ensure seamless project execution.

Collaboration Style:

• Process-Oriented: Collaboration will likely revolve around project workflows, technical specifications, and production timelines. Clear documentation and communication are key.

• Asynchronous Communication: Given the international team structure, a reliance on tools like email, Slack, or project management software for asynchronous updates and feedback is expected.

• Cross-Functional Integration: Working closely with production, manufacturing, and potentially marketing teams to ensure designs meet both aesthetic and functional requirements.

• Feedback Exchange: A culture that values constructive feedback to refine designs and production processes, ensuring continuous improvement.

📝 Enhancement Note: The team culture aligns with Lovepop's core values, emphasizing a results-driven, efficient, and collaborative approach to creative production. The "Engineering" and "Hunger" values are particularly relevant to the operational demands of this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Bridging Design & Production: Balancing creative aesthetic requirements with strict technical print specifications and production limitations.

• Scaling Automation: Developing and maintaining efficient Photoshop automation for a growing product line, ensuring accuracy and robustness.

• International Collaboration: Effectively communicating and collaborating with a team in a different time zone and cultural context, managing expectations and timelines.

• Technical Print Issues: Troubleshooting and resolving complex print production problems that may arise during the manufacturing process.

• Staying Current: Keeping up with evolving print technologies, design software updates, and the integration of AI tools into creative workflows.

Learning & Development Opportunities:

• Advanced Print Production Techniques: Deepen knowledge of specialized printing processes, materials, and finishing options.

• Scripting & Automation Expertise: Become proficient in more advanced Photoshop scripting or explore other automation tools relevant to design workflows.

• AI Tool Integration: Gain practical experience with AI-powered design tools and learn how to integrate them effectively into production pipelines.

• Project Management Skills: Develop skills in managing multiple design projects simultaneously, prioritizing tasks, and meeting deadlines within a production environment.

• Cross-Functional Understanding: Gain insights into other areas of Lovepop's operations, such as e-commerce merchandising, product development, and marketing, to better understand how design impacts the broader business.

📝 Enhancement Note: The role presents opportunities to tackle complex production challenges and grow expertise in specialized areas of design operations, with a clear avenue for skill development in automation and emerging technologies like AI.

💡 Interview Preparation

Strategy Questions:

• Print Production Workflow: "Describe your process for preparing a complex packaging design for print. What are the critical checkpoints, and how do you ensure accuracy?" (Focus on CMYK, bleed, die-lines, pre-flight.)

• Automation Implementation: "Imagine we need to generate 100 unique product detail page galleries for our Sentiment Card line. How would you approach this using Photoshop automation, and what potential challenges do you foresee?" (Discuss variable data, actions, batch processing, and scalability.)

• Problem Solving: "You discover a critical pre-press error just before a major catalog print run is due. What steps do you take to resolve it, and how do you communicate with stakeholders?" (Highlight urgency, problem analysis, solution proposal, and communication strategy.)

Company & Culture Questions:

• Values Alignment: "Lovepop values 'Engineering,' 'Hunger,' 'Magic,' and 'Connection.' How do you see these values reflected in your approach to design production and your work style?" (Connect your experience with these specific values.)

• Collaboration: "This role requires close collaboration with teams in Boston. How do you ensure effective communication and project success when working across different time zones and cultures?" (Discuss asynchronous communication, clear documentation, and proactive updates.)

• Impact Measurement: "How do you measure the success of your print production or automated gallery work? What metrics are important to you and the business?" (Mention efficiency gains, error reduction, speed to market, and visual consistency.)

Portfolio Presentation Strategy:

• Narrative Approach: For each portfolio piece, tell a story: the problem (e.g., inefficient manual process, print technicality), your solution (your design/automation approach), and the result (e.g., time saved, errors reduced, improved visual quality, successful print run).

• Technical Deep Dive: Be prepared to explain the technical details of your print-ready files. For automation examples, demonstrate how the process works and quantify the benefits.

• Focus on Production: Emphasize projects where you handled the full production cycle or solved complex production issues. Clearly articulate your role and contributions.

• Showcase Problem-Solving: Highlight instances where you had to overcome technical hurdles in print or automation.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical, production-oriented skills, a systematic approach to workflow and automation, and the ability to collaborate effectively across distances while embodying Lovepop's core values.

📌 Application Steps

To apply for this operations-focused graphic design position:

• Submit your application through the provided Lever.co link.

• Curate Your Portfolio: Select 3-5 of your strongest projects that best showcase your print production, pre-press, and automation skills. Ensure each project clearly demonstrates your technical capabilities and problem-solving approach. Prioritize examples involving print handoffs or automated asset generation.

• Optimize Your Resume: Tailor your resume to highlight keywords relevant to print production, pre-press, Adobe Suite proficiency (Illustrator, InDesign, Photoshop automation), packaging design, and any experience with automation or e-commerce PDPs. Quantify achievements wherever possible (e.g., "Reduced production time by X% through Photoshop automation").

• Prepare Your Portfolio Walkthrough: Practice presenting your portfolio, focusing on articulating the technical challenges, your solutions, and the tangible outcomes for each project. Be ready to discuss your process for CMYK setup, bleed, die-lines, and Photoshop automation strategies.

• Research Lovepop: Understand Lovepop's mission, values, product offerings, and target market. Consider how your skills in production and automation can directly support their goal of creating "magical moments" at scale.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details, including salary estimates and specific benefit offerings, should be verified directly with Lovepop during the application and interview process.