Graphic Designer - Retail & Offline

📍 Job Overview

Job Title: Graphic Designer - Retail & Offline

Company: Weekday AI (for a client)

Location: Bengaluru, Karnataka, India

Job Type: Full-time

Category: Creative & Media / Art & Design / Retail / Marketing

Date Posted: 2026-09-08

Experience Level: Mid-Senior (6-8 years)

Remote Status: On-site

🚀 Role Summary

• Lead the visual execution of offline brand experiences, translating brand identities into impactful creative assets for physical retail touchpoints.

• Conceptualize and design for a variety of offline formats including retail stores, window displays, POSM, and promotional materials, ensuring brand consistency.

• Develop technically accurate, print-ready artwork considering production specifications, materials, and fabrication techniques.

• Collaborate closely with internal teams (Creative, Brand, Marketing, Retail, VM) and external vendors (printers, fabricators) to ensure high-quality on-ground execution.

• Manage multiple design projects from brief to final execution, maintaining quality, timelines, and attention to detail.

📝 Enhancement Note: This role is specifically for a client of Weekday AI, implying a focus on external brand representation and potentially a fast-paced agency-like environment within the client's operations. The emphasis on "Retail & Offline" indicates a strong need for practical, production-focused design skills rather than purely digital or conceptual work.

📈 Primary Responsibilities

• Conceptualize and design creative assets for retail stores, offline campaigns, brand activations, and physical marketing initiatives.

• Develop artwork for in-store branding, window displays, storefronts, kiosks, standees, posters, danglers, shelf communication, POSM, and promotional materials.

• Adapt campaign concepts across multiple offline formats while maintaining brand consistency and visual quality.

• Create technically accurate print-ready artwork, meticulously considering dimensions, bleed, color profiles, typography, resolution, and production specifications.

• Work closely with printers, fabricators, production agencies, and vendors to ensure accurate and high-quality execution of design assets.

• Understand and recommend appropriate materials, substrates, finishes, and fabrication techniques based on creative requirements and production feasibility.

• Collaborate with Creative, Brand, Marketing, Retail, and Visual Merchandising (VM) teams to translate briefs into engaging physical brand experiences.

• Manage multiple design projects simultaneously, ensuring adherence to quality standards, project timelines, and meticulous attention to detail.

• Conduct detailed artwork checks and ensure files are technically production-ready before release to vendors.

• Build and maintain an organized library of retail templates, artwork, and brand assets for future use and consistency.

• Ensure strict consistency of visual identity across all stores, retail environments, campaigns, and other physical touchpoints.

• Stay updated on retail design trends, visual merchandising best practices, print innovations, materials, finishes, and emerging offline design trends.

• Support retail launches, store openings, pop-ups, activations, and other physical brand initiatives as required.

📝 Enhancement Note: The responsibilities highlight a need for a designer who is not just creative but also highly process-oriented and technically proficient in print production and fabrication. The emphasis on "print-ready artwork" and "production specifications" suggests a critical need for precision and an understanding of manufacturing limitations and possibilities.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for this level of experience.

Experience: 6–8 years of professional graphic design experience, with a significant portion focused on retail, offline, print, and physical brand experience design.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, particularly Adobe Photoshop, Adobe Illustrator, and Adobe InDesign.

• Strong portfolio demonstrating extensive experience in retail design, offline marketing collateral, print design, and physical brand experience creation.

• Excellent understanding of typography, layout, composition, color theory, visual hierarchy, and brand systems.

• Hands-on experience creating print-ready artwork and production files, with a deep understanding of print processes, substrates, materials, finishes, and fabrication techniques.

• Ability to independently manage projects from brief to final execution, including concept development, design, artwork creation, and production oversight.

• Strong attention to detail and a proven ability to maintain brand consistency across multiple physical touchpoints and collateral types.

• Strong aesthetic sensibility, capable of balancing creative expression with commercial and retail requirements.

• Excellent project management skills with the ability to manage multiple deadlines effectively.

• Strong collaboration and communication skills to work effectively with cross-functional teams and external vendors. Preferred Skills:

• Experience working with fashion, beauty, premium lifestyle, or consumer brands.

• Experience with retail launches, store openings, pop-ups, or large-scale brand activations.

• Understanding of Visual Merchandising (VM) principles and retail environments.

• Basic knowledge of motion graphics, video editing, or digital design principles.

📝 Enhancement Note: The required skills heavily emphasize practical, production-oriented design capabilities. The "What Makes You a Great Fit" section in the original description is a direct source for these requirements, highlighting a need for a designer who can translate creative concepts into tangible, high-quality physical assets. The distinction between required and preferred skills is based on the explicit wording in the source material.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a strong history of successful retail design projects, showcasing store layouts, in-store graphics, and point-of-sale materials.

• Include case studies of offline campaign execution, highlighting how design concepts were translated across physical media like posters, standees, and event collateral.

• Showcase expertise in creating print-ready artwork for diverse applications, including examples of print specifications, color profiles, and production considerations.

• Present examples of physical brand experience design, such as pop-up shops, activations, or experiential marketing installations, detailing the design process and final outcome.

• Highlight projects where you managed the entire design lifecycle from brief to production, demonstrating problem-solving and execution capabilities. Process Documentation:

• Evidence of managing the design process from initial brief interpretation to final on-ground execution, detailing steps taken.

• Documentation of collaboration with printers, fabricators, and production agencies, showcasing effective vendor management and quality control.

• Examples of how brand guidelines were applied and maintained across various physical touchpoints, ensuring brand consistency.

• Case studies illustrating the selection and application of different materials, substrates, and finishes for specific design outcomes.

📝 Enhancement Note: Given the role's focus on tangible outputs and production, a portfolio is critical. The "Process & Systems" section is inferred from the core responsibilities and required skills, emphasizing the need for candidates to demonstrate not just creative output but also their ability to manage the complex production and execution processes inherent in offline and retail design.

💵 Compensation & Benefits

Salary Range: INR 8,00,000 - INR 10,00,000 per annum (LPA)

Benefits: While specific benefits are not detailed, typical offerings for a full-time role of this nature in India may include:

• Health insurance (medical, dental, vision)

• Paid time off (vacation, sick leave, public holidays)

• Provident Fund (PF) and Employee State Insurance (ESI) contributions as per Indian labor laws

• Potential for performance-based bonuses or incentives

• Professional development opportunities (training, workshops)

• Opportunities for career advancement within the client's organization.

Working Hours: Approximately 40 hours per week. While a standard workweek is expected, flexibility may be required to meet project deadlines and support retail launches or events.

📝 Enhancement Note: The salary range is explicitly provided in the job description. Benefits are inferred based on standard employment practices for full-time roles in India at this salary bracket and experience level. The working hours are derived from the "Full-time" employment type and typical industry standards.

🎯 Team & Company Context

🏢 Company Culture

Industry: The role is for a client of Weekday AI, operating within the broader technology and potentially retail sectors, given the focus on "Retail & Offline" design. The client likely aims to enhance its physical brand presence.

Company Size: Not specified, but Weekday AI typically works with a range of companies. The client could be a startup, a growing mid-sized company, or an established brand looking to refresh its offline strategy.

Founded: Not specified for the client.

Team Structure:

• The Graphic Designer will likely be part of a broader Creative, Brand, or Marketing team within the client organization.

• They will collaborate closely with Visual Merchandising (VM), Retail Operations, and Marketing departments.

• The role involves working with internal stakeholders and external partners such as printers and fabrication agencies. Methodology:

• Design projects will follow a structured process: brief intake, conceptualization, design development, client/stakeholder review, artwork finalization, and production oversight.

• Emphasis will be placed on data-driven design decisions where applicable, but primarily on translating brand strategy into effective physical experiences.

• Collaboration will be key, with cross-functional input shaping the final creative output.

Company Website: The primary domain associated is weekday.works, but the role is for a client. The specific client's website would need to be identified through the application process.

📝 Enhancement Note: Information about the client company is limited. The "Methodology" and "Team Structure" are inferred based on the role's responsibilities and the nature of retail and offline brand design, which inherently requires cross-functional collaboration and a structured design-to-production workflow.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Senior level Graphic Designer role, focused on specialized offline and retail design execution. It requires significant autonomy and a proven track record.

Reporting Structure: The designer will likely report to a Creative Lead, Design Manager, or Head of Brand/Marketing within the client organization.

Operations Impact: The role has a direct impact on the client's brand perception and customer experience in physical spaces. High-quality design execution in retail environments can significantly influence sales, brand loyalty, and overall brand perception.

Growth Opportunities:

• Specialization: Deepen expertise in retail design, experiential marketing, and advanced print production techniques.

• Leadership: Potentially move into a Senior Graphic Designer or Art Director role, leading projects or mentoring junior designers.

• Cross-Functional Exposure: Gain broader experience by working on integrated campaigns that may include digital elements, understanding the end-to-end brand experience.

• Client-Side Expertise: Develop a strong understanding of client-side brand management and operational needs within specific industries (e.g., fashion, beauty, retail).

📝 Enhancement Note: Growth opportunities are inferred based on the typical career progression for experienced graphic designers, particularly those specializing in a niche area like retail and offline design. The role offers a chance to become a subject matter expert in physical brand representation.

🌐 Work Environment

Office Type: On-site in Bengaluru, Karnataka, India. This suggests a traditional office setting where in-person collaboration and access to physical resources are important.

Office Location(s): Bengaluru, Karnataka, India. Specific details about the office building or amenities are not provided.

Workspace Context:

• The workspace is likely to be collaborative, requiring regular interaction with design, marketing, and retail teams.

• Access to necessary design software and potentially a physical library of material samples or print proofs may be available.

• The environment will demand focus for detailed artwork creation and efficient workflow management.

Work Schedule: Standard full-time hours (approximately 40 hours/week) are expected. However, the nature of retail launches and campaign activations might necessitate occasional extended hours or weekend work to meet critical deadlines.

📝 Enhancement Note: The "On-site" work arrangement is a key differentiator. This implies a need for a designer who thrives in a collaborative office environment and can engage directly with teams and physical materials.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience and fit for retail/offline design.

• Portfolio Presentation: Candidates will likely be asked to present their portfolio, walking through key projects, design rationale, and their role in the execution process. Expect questions on how you handled production challenges.

• Technical Assessment: A design test or a case study may be given to evaluate practical skills in creating print-ready artwork or solving a specific retail design problem.

• Team/Hiring Manager Interviews: Discussions about experience, collaboration style, problem-solving abilities, and cultural fit with the client's team.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest projects that specifically highlight your retail, offline, and print design expertise. Include examples of POSM, store branding, and experiential activations.

• Showcase Process: For each project, clearly articulate the brief, your conceptual approach, design challenges, solutions, and your specific role in the production and execution phases. Use visuals to illustrate your process.

• Highlight Production Savvy: Emphasize your understanding of print processes, materials, and fabrication. Show examples of technically precise artwork files and explain how you ensured quality control.

• Demonstrate Brand Consistency: Showcase how you adapted brand guidelines across different physical touchpoints and maintained visual integrity.

• Quantify Impact (if possible): If you have metrics on how your designs improved store traffic, sales, or brand engagement, include them.

Challenge Preparation:

• Be prepared to discuss your approach to creating print-ready files for various outputs (e.g., large-format banners, small-scale POS displays).

• Practice explaining technical aspects like color profiles (CMYK vs. RGB), bleed, resolution, and typography considerations for print.

• Think about how you would approach a brief for a new retail store opening or a seasonal campaign activation, considering materials, budget, and brand messaging.

📝 Enhancement Note: The interview and portfolio review process is inferred from the job description's emphasis on practical skills, production knowledge, and the need to demonstrate experience in a tangible way. A strong portfolio is paramount for this role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign are essential and will be heavily utilized for all design and artwork creation.

• Print Production Software: While not explicitly named, understanding of pre-press software or plugins that aid in creating print-ready files is beneficial.

Analytics & Reporting:

• Not directly applicable to this design role, but understanding how design impacts retail performance metrics could be a plus. CRM & Automation:

• Not directly applicable.

📝 Enhancement Note: The tools are directly specified in the "Required Skills" section of the original job description. The focus is heavily on Adobe Creative Suite for design and production.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, visually compelling, and technically sound creative assets for physical spaces.

• Brand Integrity: A strong dedication to upholding and enhancing brand identity and consistency across all offline touchpoints.

• Collaboration & Partnership: Valuing teamwork and effective communication with internal stakeholders and external vendors to achieve project goals.

• Detail-Oriented: Meticulous attention to detail in design, artwork preparation, and production oversight to ensure flawless execution.

• Innovation in Application: Staying abreast of new materials, printing techniques, and retail design trends to bring fresh ideas to physical brand experiences.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, brand, retail, and VM teams to translate strategic objectives into visual designs.

• Proactive Communication: Maintaining open lines of communication with printers and fabricators to ensure technical feasibility and quality control.

• Feedback-Driven: Open to constructive feedback from team members and stakeholders to refine designs and achieve optimal results.

📝 Enhancement Note: Team culture and values are inferred from the role's responsibilities, the emphasis on collaboration, and the need for high-quality execution in a client-facing capacity. The "Operations Values" are framed around the practical application of design within a business context.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Production Constraints: Effectively translating innovative design concepts into feasible and cost-effective physical executions within retail environments.

• Maintaining Brand Consistency Across Diverse Touchpoints: Ensuring a unified brand message and visual identity across a wide range of offline materials and store formats.

• Managing Vendor Relationships and Quality Control: Overseeing external printers and fabricators to ensure designs are produced to the highest standards and on time.

• Adapting to Evolving Retail Trends: Keeping pace with new materials, printing technologies, and consumer expectations in the dynamic retail landscape.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepening expertise in advanced print production techniques, material science for retail, and large-format graphic application.

• Industry Trend Immersion: Staying current with the latest in retail design, visual merchandising, and experiential marketing through industry publications, trade shows, and workshops.

• Project Leadership: Taking on more complex projects, potentially leading design aspects for major retail launches or brand activations.

• Cross-Disciplinary Exposure: Learning about the operational and marketing strategies that inform the design briefs, providing a more holistic understanding of brand building.

📝 Enhancement Note: Challenges are derived from the inherent complexities of the role, particularly the intersection of creative design with practical production and retail execution. Growth opportunities are focused on skill specialization and career advancement within the design field.

💡 Interview Preparation

Strategy Questions:

• Design Process: "Walk me through a complex retail or offline design project from brief to execution. What were the key challenges, and how did you overcome them?" (Focus on your role in production and vendor management.)

• Brand Consistency: "How do you ensure brand consistency across a wide range of physical materials and touchpoints, especially when working with multiple vendors?"

• Production Expertise: "Describe your experience with different printing techniques, substrates, and fabrication methods. How do you select the right materials for a specific project?"

• Problem-Solving: "Imagine a scenario where a print vendor cannot match a specific color or material as per your design. How would you address this while maintaining brand integrity and project timelines?"

Company & Culture Questions:

• "What attracts you to working for a client focused on retail and offline brand experiences?"

• "How do you stay updated on the latest trends in retail design, print, and materials?"

• "Describe your ideal collaboration style when working with marketing, retail, and VM teams." Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation logically, guiding the interviewer through your design journey for each project.

• Visual Storytelling: Use high-quality images of the final output, but also include process sketches, mockups, and technical details to showcase your thoroughness.

• Highlight Production Details: Explicitly mention the materials used, printing methods, and any specific production challenges you resolved. This is crucial for this role.

• Articulate Your Role: Clearly define your contribution, especially if you worked in a team. Emphasize your ownership of the artwork and production aspects.

• Conciseness: Be mindful of time; focus on the most impactful projects and key takeaways.

📝 Enhancement Note: Interview preparation is tailored to the specific requirements of a retail and offline graphic designer, emphasizing practical skills, production knowledge, and the ability to articulate one's process and problem-solving capabilities.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a comprehensive portfolio through the provided application link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features your best work in retail, offline marketing, and print design. Tailor the selection to showcase experience with POSM, store branding, and physical activations.

• Resume Optimization: Highlight your years of experience, proficiency in Adobe Creative Suite, and specific achievements related to print production, fabrication, and brand consistency. Use keywords from the job description.

• Prepare for Portfolio Walkthrough: Be ready to discuss your design process, technical specifications, material choices, and challenges faced in bringing designs to life physically.

• Research: If possible, research Weekday AI's client portfolio or recent work in the retail/consumer sector to understand the context of their projects and tailor your application.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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