Graphic Designer (R&D) (freelance) (Promova)

📍 Job Overview

Job Title: Graphic Designer (R&D) (freelance)

Company: Genesis (Promova)

Location: Ukraine

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-16

Experience Level: Entry-Level to Junior (0-2 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive user acquisition and revenue growth through the creation of high-performing static creatives for Meta ad campaigns.

• Own the end-to-end creative process, from ideation and AI-driven generation to performance analysis and iteration.

• Contribute to a cutting-edge, AI-first environment by leveraging and scaling AI tools for creative production.

• Collaborate within an R&D product team focused on lifestyle and personal development, with direct impact on business metrics.

📝 Enhancement Note: This role is positioned within an R&D product venture that has demonstrated rapid growth and profitability, indicating a high-impact, results-oriented environment. The emphasis on "co-owning the result" and "graphic design is not a support function here — it's a growth driver" highlights a critical, revenue-generating aspect of this creative role, aligning it closely with GTM and marketing operations strategies.

📈 Primary Responsibilities

• Produce a high volume of 30+ static creatives daily for Meta, encompassing original designs, variations, and format tests to meet aggressive growth targets.

• Independently research and curate a comprehensive library of visual references and layout structures proven to drive conversions.

• Proactively generate variations of top-performing creatives by exploring new visuals, copy angles, and design concepts without explicit prompting, fostering continuous optimization.

• Monitor and analyze the performance metrics of created assets, translating data insights into actionable design improvements and suggestions.

• Research, test, and integrate new AI tools for static content generation to enhance production speed, efficiency, and creative output.

• Develop and implement production automation strategies to streamline the creative workflow and maximize team output.

• Design compelling visuals for long-form content, advertorials, and other marketing collateral to support broader campaign initiatives.

• Provide essential visual design support for funnel optimization efforts, ensuring a cohesive and effective user journey.

📝 Enhancement Note: The responsibility to produce "30+ static creatives daily" and "create variations... without additional briefing" signifies a fast-paced, iterative, and data-driven approach to creative production, directly linking design output to marketing performance and revenue. This goes beyond traditional graphic design tasks and into performance marketing creative operations.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical knowledge and skills in graphic design and digital marketing is expected.

Experience: 1+ years of proven experience in a Graphic Designer role or a closely related creative position, with a demonstrable track record of creating impactful digital assets.

Required Skills:

• Proficiency in Visual Editors: Demonstrated ability to use any visual editing software (e.g., Adobe Creative Suite, Figma, Canva, Affinity Designer) to produce high-quality graphics efficiently. The focus is on output and results, not a specific tool.

• AI Content Generation: Hands-on experience and understanding of AI tools for generating static content, including knowledge of their strengths and optimal use cases for different formats.

• Meta Ads Creative Expertise: Strong comprehension of Meta (Facebook/Instagram) ad creative best practices, including understanding various formats, technical specifications, and the psychology behind successful ad design that drives conversions.

• Iterative Design Mindset: Ability to think in terms of multiple variations and solutions, viewing initial briefs as starting points for continuous improvement and testing.

• Performance-Oriented Approach: A keen understanding of how design directly impacts key performance indicators (KPIs) such as click-through rates (CTR), conversion rates, and user acquisition costs.

• Data Interpretation: Capacity to track creative performance metrics and translate data into actionable design recommendations.

Preferred Skills:

• Experience with AI-Driven Workflows: Familiarity with or a proactive interest in developing and scaling AI-powered creative production pipelines.

• Motion Graphics/Video Editing Basics: While not the primary focus, basic skills in creating simple animations or editing short video clips could be advantageous for certain ad formats.

• Understanding of User Funnel Design: Awareness of how creative assets fit into and influence different stages of a user acquisition funnel.

• Advertorial Design Experience: Experience in designing layouts for long-form content or advertorials that engage readers and drive desired actions.

📝 Enhancement Note: The explicit mention that "what matters is the result, not the tool" for visual editors suggests that candidates should highlight proficiency in any editor they use effectively, rather than being restricted by a specific software requirement. The emphasis on AI tools and Meta ad creative logic indicates a specialized skill set within the broader graphic design field, leaning towards performance marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance-Driven Case Studies: Showcase at least 2-3 projects where your creative work directly contributed to measurable business outcomes (e.g., increased conversion rates, CTR improvements, user acquisition growth). Quantify results wherever possible.

• Creative Variation Examples: Include examples demonstrating your ability to create multiple variations of a single concept or top-performing creative, highlighting your iterative design process.

• AI Tool Integration Examples: Present projects where you utilized AI tools for content generation, ideation, or asset optimization, explaining the process and benefits.

• Meta Ad Creative Showcase: Feature a selection of your best-performing or most innovative static creatives specifically designed for Meta platforms, adhering to technical and creative best practices.

• Workflow Efficiency Examples: If possible, demonstrate instances where you streamlined a design process or implemented automation for efficiency gains.

Process Documentation:

• Workflow Design & Optimization: Be prepared to discuss how you approach designing and optimizing creative production workflows, particularly in a high-volume, fast-paced environment.

• AI Tool Implementation: Articulate your process for evaluating, testing, and integrating new AI tools into existing creative workflows.

• Performance Analysis Integration: Explain how you integrate performance data into your design process to inform iterations and improvements.

📝 Enhancement Note: The emphasis on "co-owning the result" and driving revenue means the portfolio must go beyond aesthetically pleasing designs. Candidates need to demonstrate a clear understanding of performance marketing principles and how their creative output translates into tangible business growth. Quantifiable results are paramount.

💵 Compensation & Benefits

Salary Range: For a freelance, full-time engagement in Ukraine with 1-2 years of experience, a competitive range could be estimated between 400 - 800 USD per month, depending on the candidate's demonstrated skill level, portfolio strength, and the specific AI tools proficiency. This estimate is based on market research for freelance graphic design roles in Ukraine, considering the remote nature and the specialized skills in AI and performance creative.

Benefits:

• Full-time Freelance Engagement: Secure, full-time freelance contract offering consistent work and income.

• Potential for Full-time In-House Role: A genuine opportunity to transition to a permanent, in-house position based on performance and business needs.

• Direct Impact on Growth: The chance to see your creative work directly influence business revenue and scale, offering significant job satisfaction.

• AI-First Environment: Exposure to cutting-edge AI technologies and workflows, fostering continuous learning and skill development in a rapidly evolving field.

• Autonomy and Ownership: Significant freedom to propose ideas, choose formats, run tests, and own the outcomes of your creative contributions.

• Flexible Remote Work: The ability to work from anywhere within Ukraine, providing flexibility and work-life balance.

Working Hours: Full-time engagement, typically around 40 hours per week. While the role is remote, candidates should be prepared to align with the team's core working hours for effective collaboration and real-time feedback, particularly concerning performance metrics and urgent creative needs.

📝 Enhancement Note: Salary is estimated based on typical freelance rates for a full-time commitment in Ukraine for a junior to mid-level creative role with specialized skills. The potential for full-time conversion is a significant benefit that should be factored into compensation discussions.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) and Lifestyle/Personal Development applications, with a strong focus on AI-driven product development.

Company Size: Part of the Promova ecosystem, which is described as having "150+ teammates." The specific R&D product team is likely smaller and more agile. This size indicates a company with established processes but still retains some startup agility, especially within its R&D ventures.

Founded: The specific R&D product was launched in April 2026, suggesting it's a relatively new venture within the larger Promova umbrella, offering a fast-paced, innovative environment.

Team Structure:

• The Graphic Designer will be part of an R&D product team focused on a lifestyle product.

• This team likely includes product managers, developers, AI specialists, and marketing/growth professionals.

• The reporting structure will likely be to a Growth Lead or Product Lead within the R&D venture, emphasizing direct collaboration and impact.

• Cross-functional collaboration is crucial, especially with the growth marketing and product teams, to ensure creatives align with campaign objectives and product development. Methodology:

• Data-Driven Decision Making: All creative decisions are informed by performance data and A/B testing results.

• AI-First Innovation: AI tools are central to ideation, production, and optimization processes.

• Agile Development: The team operates with speed and agility, iterating quickly based on market feedback and performance metrics.

• Ownership and Autonomy: Team members are empowered to take initiative and own their areas of impact.

Company Website: Genesis Careers and Promova

📝 Enhancement Note: The company culture is characterized by rapid growth, innovation, and a strong emphasis on data and AI. The R&D product's quick success ("positive unit economics within 25 days") indicates a high-performance, results-oriented environment where individual contributions are directly linked to business outcomes.

📈 Career & Growth Analysis

Operations Career Level: This role is at the Entry-Level to Junior stage, specifically within a performance marketing creative operational track. It's designed for individuals with foundational graphic design skills who are eager to specialize in driving growth through creative assets in a high-volume, paid acquisition context. The emphasis is on learning and executing within established, high-impact workflows.

Reporting Structure: The Graphic Designer will likely report to a Growth Manager or Product Lead within the specific R&D venture. This structure facilitates direct feedback loops on creative performance and clear direction on growth objectives.

Operations Impact: The role has a direct and measurable impact on revenue. By producing effective static creatives for paid acquisition, the designer directly influences user acquisition volume, cost per acquisition (CPA), and overall campaign scalability. This is a critical function for a venture aiming for "10× growth in 2026" and "$1M in monthly ad spend."

Growth Opportunities:

• Specialization in Performance Creative: Develop deep expertise in creating high-converting ad creatives for major platforms like Meta, becoming a sought-after specialist.

• AI Creative Workflow Mastery: Become proficient in leveraging and potentially shaping AI-driven creative production processes, a highly valuable and future-proof skill.

• Transition to Full-Time: A clear pathway exists to move from a freelance engagement to a full-time in-house role, offering stability and further career development within the company.

• Cross-Functional Learning: Gain exposure to growth marketing strategies, product development, and data analysis through close collaboration with other teams.

• Leadership Potential: As expertise grows, opportunities may arise to mentor new designers or lead specific creative initiatives within new R&D ventures.

📝 Enhancement Note: The "real autonomy" and "co-own the result" language suggests that high performers can quickly advance their responsibilities and influence, potentially moving beyond execution to strategic input within the creative domain.

🌐 Work Environment

Office Type: Fully Remote. This means the work environment is home-based, offering flexibility in location within Ukraine.

Office Location(s): Ukraine. Candidates must be located and authorized to work in Ukraine.

Workspace Context:

• Home Office Setup: Candidates are expected to have a suitable home office environment with reliable internet access to support high-volume creative production and remote collaboration.

• Digital Collaboration Tools: The team will utilize various digital platforms for communication, project management, and asset sharing (e.g., Slack, Breezy HR, project management software, cloud storage).

• AI-Integrated Tools: Access to and use of advanced AI creative tools will be a core part of the daily working environment, fostering a technologically forward workspace.

• Fast-Paced & Iterative: The environment is dynamic, requiring adaptability and a quick turnaround on creative tasks, driven by continuous testing and performance feedback.

Work Schedule: Full-time, with an expectation of around 40 hours per week. While remote, maintaining consistent availability and responsiveness during core Ukrainian business hours is likely expected for seamless team collaboration and real-time performance review.

📝 Enhancement Note: The remote nature combined with a product that achieved profitability within 25 days suggests a highly efficient, self-motivated team that thrives on asynchronous and synchronous communication through digital channels.

📄 Application & Portfolio Review Process

Interview Process:

• Intro Call with Recruiter: An initial screening to assess basic qualifications, cultural fit, and understanding of the role's performance-driven nature. Be prepared to articulate your interest in growth-focused creative work.

• Test Task: A practical exercise designed to evaluate your creative skills, speed, and ability to produce high-quality static creatives relevant to Meta ads. This will likely involve creating a set of variations based on a brief.

• Technical Interview: A deeper dive into your technical proficiencies, particularly with visual editors and AI tools. Expect questions about your creative process, how you approach iterations, and your understanding of ad performance.

• Offer: Final stage after successful technical and cultural assessment.

Portfolio Review Tips:

• Highlight Performance: Structure your portfolio to emphasize the results of your design work. For each project, clearly state the objective, your role, the creative solution, and the quantifiable outcome (e.g., "Increased CTR by X%", "Generated Y% more leads").

• Showcase Variations: Include examples that demonstrate your ability to generate multiple concepts and variations from a single brief or a winning creative. This aligns with the role's demand for rapid iteration.

• Demonstrate AI Proficiency: If you have examples of using AI for content generation, be ready to discuss the tools used, the process, and the benefits it brought to the project.

• Meta Ad Focus: Prioritize examples of static creatives designed for social media advertising, particularly Meta platforms, showcasing an understanding of their unique requirements.

• Conciseness: Ensure your portfolio is well-organized and easy to navigate. Focus on quality over quantity, presenting your strongest, most relevant work.

Challenge Preparation:

• Practice High-Volume Output: Simulate creating multiple ad variations within a time constraint. Focus on speed and efficiency without sacrificing quality.

• Understand Meta Ad Metrics: Be familiar with key metrics like CTR, CPC, CPA, ROAS, and how creative elements influence them.

• AI Tool Familiarity: Refresh your knowledge of popular AI image generation and editing tools and be ready to discuss their applications in a marketing context.

• Storytelling: Prepare to articulate your thought process behind your creative decisions and how your work contributed to business objectives.

📝 Enhancement Note: The interview process emphasizes practical application and results. Candidates should prepare to demonstrate not just design talent, but also a strategic, data-informed approach to creative production within a performance marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Visual Editors: Proficiency in any core visual editor (e.g., Adobe Photoshop, Illustrator, Figma, Affinity Designer, Canva) is required. The emphasis is on the ability to produce high-quality, iterative designs quickly.

• AI Content Generation Tools: Hands-on experience with tools such as Midjourney, Stable Diffusion, DALL-E, Adobe Firefly, or similar AI image generators and editors is crucial. Understanding their capabilities for creating variations, iterating on concepts, and generating diverse visual assets is key.

• AI Workflow Tools: Familiarity with tools or platforms that assist in managing AI-generated assets, creating production pipelines, or automating repetitive tasks within the creative process.

Analytics & Reporting:

• Performance Tracking Tools: While not directly responsible for setting up tracking, understanding how creatives are tracked within platforms like Meta Ads Manager is essential. Familiarity with basic analytics dashboards will be beneficial.

• Data Visualization (Basic): Ability to interpret and understand data presented in charts and graphs, likely from Meta Ads performance reports.

CRM & Automation:

• Project Management Software: Experience with tools like Asana, Trello, Jira, or similar for managing tasks, deadlines, and creative pipelines.

• Communication Platforms: Proficiency in Slack, Microsoft Teams, or similar for daily team communication and collaboration.

• Cloud Storage & Sharing: Familiarity with Google Drive, Dropbox, or similar for asset management and sharing.

📝 Enhancement Note: The role explicitly states "Proficient in any visual editor that gets the job done," indicating flexibility. However, "Hands-on experience with AI tools for static content generation" is a hard requirement, highlighting the technology stack's focus on AI integration.

👥 Team Culture & Values

Operations Values:

• Growth Mindset: A relentless drive to achieve and exceed growth targets through innovative and effective creative strategies.

• Ownership & Accountability: Taking full responsibility for creative output and its impact on business results.

• Data-Driven Decisions: Utilizing performance data as the primary guide for creative iteration and optimization.

• AI Integration: Embracing and actively contributing to the development and scaling of AI-powered creative workflows.

• Speed & Agility: Ability to adapt quickly, iterate rapidly, and deliver high-quality work under tight deadlines.

• Collaboration: Working effectively with cross-functional teams to achieve shared objectives.

Collaboration Style:

• Direct & Results-Oriented: Communication is typically focused on achieving specific performance goals.

• Iterative Feedback Loops: Regular sharing of creative work for quick feedback and iteration to ensure alignment with performance objectives.

• Cross-Functional Synergy: Close collaboration with marketing, product, and growth teams to ensure creative efforts are aligned with overall strategy.

• Proactive Contribution: Encouragement of team members to propose new ideas and solutions, contributing to a culture of continuous improvement.

📝 Enhancement Note: The culture is built around rapid growth, AI integration, and a strong sense of individual ownership over results. This environment is ideal for proactive, data-savvy creatives who are motivated by tangible impact.

⚡ Challenges & Growth Opportunities

Challenges:

• High Volume Creative Demands: Consistently producing 30+ high-quality static creatives daily requires exceptional efficiency, time management, and resilience.

• Rapid Iteration & Testing: The need to constantly test new concepts and iterate based on performance data can be demanding and requires an adaptable mindset.

• Balancing Speed with Quality: Maintaining high creative standards while working at a very fast pace to meet daily production targets.

• Evolving AI Landscape: Staying abreast of rapid advancements in AI tools and workflows to maintain a competitive edge and optimize production.

• Direct Performance Pressure: The role's direct link to revenue means performance metrics are closely monitored, requiring a strong ability to handle pressure and deliver results.

Learning & Development Opportunities:

• Mastery of Performance Creative: Deep dive into the art and science of creating ad creatives that consistently convert, becoming an expert in this specialized field.

• AI Tool Specialization: Become a go-to expert for leveraging AI in creative production, potentially influencing the development of new workflows and tool integrations.

• Growth Marketing Insights: Gain a comprehensive understanding of paid acquisition strategies, funnel optimization, and growth hacking techniques.

• Agile Project Management: Develop skills in working within agile frameworks and managing multiple creative projects simultaneously in a fast-paced environment.

• Exposure to New Ventures: Opportunities to contribute to future R&D projects within the Promova ecosystem, broadening experience across different product types.

📝 Enhancement Note: The challenges presented are directly tied to the high-growth, performance-driven nature of the role. Successfully navigating these challenges offers significant opportunities for professional development in specialized, high-demand areas of creative operations and marketing technology.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a high-performing Meta ad creative from concept to final assets. How do you incorporate performance data?"

• "How would you approach generating 30+ unique static creatives daily? What strategies would you employ to maintain quality and variety?"

• "Walk me through a time you used AI tools to accelerate your creative workflow or generate new concepts. What were the results?"

• "If a campaign's creatives are underperforming, how would you diagnose the issue and propose design-led solutions?"

• "How do you balance creative autonomy with the need to meet specific campaign objectives and brand guidelines?" Company & Culture Questions:

• "What interests you about working in an AI-first EdTech/Lifestyle product environment?"

• "How do you see your role as a Graphic Designer directly contributing to revenue growth here?"

• "Describe your ideal work environment for a fast-paced, remote team. How do you ensure collaboration and productivity?"

• "What are your thoughts on the rapid evolution of AI in creative fields?" Portfolio Presentation Strategy:

• Quantify Everything: For each portfolio piece, clearly state the problem, your solution, and the measurable impact (e.g., "Increased CTR by 15%", "Reduced CPA by 10%").

• Show, Don't Just Tell: For variations, present them clearly, perhaps side-by-side, to illustrate your iterative process and ability to explore different angles.

• Explain Your AI Usage: Be ready to detail how you used specific AI tools, what challenges they helped you overcome, and what the benefits were.

• Focus on Meta Best Practices: Briefly explain why your Meta ad creatives are effective, referencing format, copy integration, visual hierarchy, and calls to action.

• Enthusiasm for Growth: Convey genuine excitement about driving business results through creative excellence.

📝 Enhancement Note: Interview preparation should strongly focus on demonstrating an understanding of performance marketing, AI tool application, and a proactive, results-driven approach. The ability to discuss quantifiable outcomes from past work is crucial.

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📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Breezy HR link.

• Portfolio Customization: Ensure your resume and portfolio are tailored to highlight experience with performance creatives, Meta ads, and AI tools. Quantify achievements with specific metrics.

• Resume Optimization: Use keywords from the job description (e.g., "Meta Ads Creative," "AI Content Generation," "Static Creatives," "Performance Tracking," "Production Automation") to ensure your application passes ATS screening and clearly communicates your relevant skills.

• Interview Practice: Prepare for the interview stages by practicing responses to strategy and technical questions, focusing on your process, results, and AI tool experience. Rehearse presenting your portfolio with an emphasis on quantifiable impact.

• Company Research: Familiarize yourself with Promova's mission and the R&D product's traction. Understand their AI-first approach and growth objectives to better align your responses with their strategic goals.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.