Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer & Landing Page Developer (Conversion-Focused)

Company: Pavago

Location: Colombia

Job Type: Full-Time

Category: Marketing Operations / GTM Operations

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of high-impact digital marketing assets and conversion-optimized landing pages, directly influencing campaign performance.

• Bridge the gap between creative design and performance marketing by translating campaign objectives into visually compelling and results-driven digital experiences.

• Independently design, develop, and launch landing pages using no-code/low-code platforms, ensuring seamless user journeys and peak engagement.

• Apply a deep understanding of UX/UI principles and conversion rate optimization (CRO) strategies to continuously refine and enhance digital assets and page performance.

📝 Enhancement Note: This role blends graphic design with a strong emphasis on performance marketing outcomes, requiring a candidate who can not only create visually appealing assets but also execute on their development and optimize them for conversion. The "Conversion-Focused" in the title and the explicit mention of "performance marketing" and "measurable results" indicate this is not a purely aesthetic design role, but one deeply integrated into GTM strategy and revenue generation.

📈 Primary Responsibilities

• Design and produce a wide array of high-quality digital assets, including ad creatives, social media graphics, banners, email visuals, and other marketing collateral, ensuring strict adherence to brand guidelines.

• Conceptualize, design, and build modern, clean, and conversion-driven landing pages from inception to launch using platforms like Webflow, Framer, or similar no-code/low-code tools.

• Implement and refine user experience (UX) and user interface (UI) best practices across all digital assets and landing pages to enhance engagement, clarity, and conversion rates.

• Collaborate closely with marketing, GTM, and internal stakeholders to translate campaign strategies, messaging, and goals into effective visual designs and functional landing pages.

• Manage a concurrent pipeline of multiple projects, ensuring timely delivery of all design and development tasks without compromising visual quality or performance optimization standards.

• Continuously monitor and analyze the performance of landing pages and creative assets, iterating and optimizing based on data insights, A/B testing results, and user feedback to drive improved campaign outcomes.

📝 Enhancement Note: The responsibilities clearly outline a dual role requiring both creative design execution and technical development of landing pages. The emphasis on "conversion-focused," "performance marketing," and "measurable results" suggests this role is integral to GTM operations, aiming to directly impact lead generation and sales funnel efficiency.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio and demonstrable experience in graphic design, web development, and digital marketing are paramount. A background in Graphic Design, Web Design, Marketing, or a related field is beneficial.

Experience: Minimum of 2-5 years of professional experience in graphic design and landing page development, with a proven track record in creating conversion-focused digital assets and pages.

Required Skills:

• Design Software Proficiency: Expertise in at least one industry-standard design tool such as Figma, Adobe XD, or Sketch.

• Landing Page Development: Proven hands-on experience in independently developing and launching landing pages using no-code/low-code platforms like Webflow or Framer.

• Conversion-Focused Design: Demonstrated ability to design landing pages and digital assets with a clear understanding of user journeys, funnels, and conversion optimization principles.

• Digital Marketing Asset Creation: Extensive experience creating a variety of digital marketing assets, including ad creatives, social media graphics, banners, and email visuals.

• UX/UI Principles: Strong understanding and practical application of user experience (UX) and user interface (UI) design principles, including responsive design best practices.

• Brand Consistency: A keen eye for maintaining strong brand identity and visual consistency across all creative outputs.

• Project Management: Ability to manage multiple projects simultaneously, prioritize tasks effectively, and deliver high-quality work with minimal supervision.

Preferred Skills:

• Marketing/Growth Team Experience: Prior experience working within a marketing or growth-focused team, understanding campaign lifecycles and objectives.

• CRO & A/B Testing: Familiarity with conversion rate optimization (CRO) methodologies and experience with A/B testing for landing pages and creative assets.

• SEO Fundamentals: Basic understanding of SEO best practices as they apply to landing page optimization for search visibility.

• Front-End Development: Basic knowledge of front-end technologies such as HTML/CSS. Experience with React or Next.js is a significant plus.

• Advanced Tools: Familiarity with version control systems like Git/GitHub or advanced prototyping tools.

📝 Enhancement Note: The distinction between "Required" and "Ideal" experience is crucial. The "Required" skills highlight the non-negotiable technical and conceptual abilities needed for immediate contribution, particularly the dual capability of design and development. "Ideal" skills point towards candidates who can bring advanced marketing operations knowledge, further enhancing their suitability for a GTM-focused role.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Conversion Impact: A portfolio showcasing a minimum of 3-5 distinct projects that clearly illustrate your ability to design and develop landing pages and digital assets that have driven measurable conversion rate improvements or campaign success.

• Design & Development Integration: Examples that highlight your end-to-end process, from initial design concept and wireframing to final development and launch, using no-code/low-code tools.

• UX/UI Application: Case studies or project examples that articulate how UX/UI principles were applied to enhance user experience and drive desired actions.

• Creative Versatility: A diverse range of digital assets (ad creatives, social graphics, banners, email visuals) demonstrating your ability to adapt to different campaign needs and brand aesthetics.

• Tool Proficiency: Evidence of proficiency in the specified design tools (Figma, Adobe XD, Sketch) and landing page builders (Webflow, Framer).

Process Documentation:

• Workflow Design & Optimization: Ability to document and articulate your design and development workflow, including how you approach project scoping, ideation, prototyping, and iteration for landing pages and creative assets.

• System Implementation Standards: Showcase how you ensure responsiveness, cross-browser compatibility, and adherence to performance best practices (e.g., load times) when developing pages.

• Measurement and Analysis: Demonstrate how you integrate performance tracking (e.g., analytics setup, conversion goals) into your development process and how you use data to inform design and optimization decisions.

📝 Enhancement Note: For a role focused on conversion and performance, the portfolio is paramount. It needs to go beyond just aesthetics to prove the candidate's ability to drive tangible business outcomes. Documenting their process highlights their operational rigor and understanding of the GTM lifecycle.

💵 Compensation & Benefits

Salary Range: Given the location in Colombia and the mid-level experience requirement (2-5 years) for a specialized role blending design and development, a competitive salary range would typically fall between $25,000 - $45,000 USD annually. This range is based on research into market rates for remote graphic designers and front-end/landing page developers in Latin America, considering the demand for conversion-focused skills and the company's likely focus on performance marketing ROI.

Benefits:

• Competitive Salary: As outlined above, reflecting the specialized skill set and remote nature of the role.

• Remote Work Flexibility: Fully remote position, allowing for work from anywhere within Colombia.

• US Business Hours Alignment: Opportunity to work within US Eastern Standard Time (EST) business hours, facilitating seamless collaboration with US-based teams.

• Professional Development: Potential for access to training, courses, or certifications relevant to design, development, and conversion optimization.

• Contribution to Growth: Opportunity to directly impact campaign performance and company growth, offering a high degree of job satisfaction for results-oriented professionals.

• Performance-Based Incentives (Potential): While not explicitly stated, companies focused on performance marketing often offer bonuses or incentives tied to achieving key metrics like conversion rates.

Working Hours: 40 hours per week, with a preference for alignment with U.S. Business Hours (EST). This implies a need for flexibility to accommodate potential overlaps with teams in different time zones.

📝 Enhancement Note: The salary estimate is a crucial addition given the lack of explicit information. It's based on typical remote roles in Colombia for comparable skill sets and experience, adjusted for the specialized "conversion-focused" aspect. The benefits are tailored to what a remote, US-aligned role would typically offer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the broader Technology and Digital Services sector, likely focusing on providing solutions or services that leverage digital marketing and design for client success. The company's emphasis on "conversion-focused" roles suggests a strong orientation towards performance marketing, lead generation, and client ROI.

Company Size: While not explicitly stated, the presence of a dedicated careers page and the structured hiring process suggest a growing company, likely in the small to medium-sized business (SMB) to mid-market range (e.g., 50-250 employees). This size often balances the agility of a startup with more established operational processes.

Founded: The company was founded in 2016. This indicates a mature startup or established mid-sized company with approximately 10 years of operational history, suggesting a stable but evolving business model.

Team Structure:

• Performance-Oriented Teams: Expect operations and marketing teams to be structured around achieving measurable outcomes, with a strong emphasis on data analysis and ROI.

• Cross-Functional Collaboration: This role requires close collaboration with marketing strategists, campaign managers, and potentially sales teams to ensure design and development efforts align with broader GTM objectives.

• Agile Methodologies: Given the focus on rapid iteration and campaign execution, teams likely employ agile or agile-like methodologies for project management and workflow.

Methodology:

• Data-Driven Decision Making: All design and development efforts are expected to be informed by data, including user behavior analytics, A/B test results, and campaign performance metrics.

• Iterative Improvement: A culture of continuous refinement and optimization, where designs and pages are constantly reviewed and updated to improve performance.

• Execution Excellence: A strong focus on delivering high-quality work efficiently and accurately, meeting deadlines and project requirements.

Company Website: https://pavago.co/

📝 Enhancement Note: The inclusion of the company's founding date and inferred industry/size helps paint a picture of stability and growth. The emphasis on "performance marketing" and "conversion-focused" strongly suggests that operational teams will be data-driven and ROI-centric.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Individual Contributor. It requires a solid foundation of 2-5 years of experience, demonstrating proficiency and independence in both graphic design and landing page development. The responsibilities and expected autonomy place it beyond an entry-level position but not yet at a senior or management level.

Reporting Structure: The candidate will likely report to a Marketing Manager, Head of Digital Marketing, or a Lead within the GTM/Marketing Operations function. They will collaborate closely with campaign managers and other marketing specialists.

Operations Impact: This role has a direct and significant impact on Pavago's Go-To-Market (GTM) strategy and revenue generation. By creating high-converting landing pages and effective marketing assets, this individual will directly influence lead acquisition, campaign ROI, and overall customer acquisition cost (CAC). Their work is critical for the success of marketing campaigns and sales enablement efforts.

Growth Opportunities:

• Specialization in CRO: Deepen expertise in Conversion Rate Optimization, potentially leading to roles focused solely on CRO strategy and analysis.

• Front-End Development Expertise: Expand technical skills into more advanced front-end development (HTML, CSS, JavaScript, frameworks like React/Next.js) for more complex web projects.

• Marketing Strategy Contribution: Transition into roles with more strategic input on campaign planning, user journey mapping, and overall GTM initiative design.

• Team Leadership: With significant experience and proven results, potential to move into a Senior Designer/Developer role or even lead a small creative/development team.

• Cross-Functional Skilling: Develop a broader understanding of the entire marketing and sales funnel, enabling a move into broader GTM Operations or Digital Marketing Management roles.

📝 Enhancement Note: Outlining growth paths is crucial for attracting ambitious candidates. For this role, growth likely involves deepening specialization or broadening into strategic GTM roles, reflecting the hybrid nature of the position.

🌐 Work Environment

Office Type: This is a Fully Remote position, meaning there is no requirement to work from a physical office.

Office Location(s): The role is specified for Colombia. While fully remote, candidates must reside within Colombia to be eligible. This may be due to compliance, tax, or payroll considerations.

Workspace Context:

• Home Office Setup: Candidates are expected to have a reliable home office setup, including stable internet connectivity, a functional computer, and a quiet environment conducive to focused work and virtual meetings.

• Digital Collaboration Tools: The work environment will heavily rely on digital collaboration tools for communication, project management, and file sharing (e.g., Slack, Asana, Google Workspace, Figma).

• Independent Work & Team Interaction: The role requires significant periods of independent work for design and development, balanced with regular virtual interactions with team members for collaboration, feedback, and project alignment.

Work Schedule: The standard work schedule is 40 hours per week. There is a preference for candidates to align their working hours with U.S. Eastern Standard Time (EST) business hours. This facilitates real-time collaboration with US-based teams and stakeholders, crucial for effective campaign execution and rapid iteration.

📝 Enhancement Note: Emphasizing the "fully remote" aspect and the specific location requirement (Colombia) is important. The EST alignment is a key detail for understanding the daily rhythm and collaboration expectations.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening Call: A brief introductory call, likely with a recruiter, to assess basic qualifications, cultural fit, and interest in the role. Be prepared to articulate your understanding of "conversion-focused" design and development.

• Recruiter Interview: A more in-depth conversation with a recruiter to explore your experience, skills, and motivations. This is a good opportunity to ask clarifying questions about the role and company.

• Client Interview: This is typically with the hiring manager or key team members. It will focus heavily on your technical skills, portfolio, and how you approach problem-solving. Expect to discuss specific projects and your contributions.

• Offer & Onboarding: If successful, you will receive an offer and then proceed through the onboarding process.

Portfolio Review Tips:

• Highlight Conversion Metrics: For each project in your portfolio, clearly articulate the objective, your role, the tools used, and most importantly, the measurable results. Quantify improvements in conversion rates, lead generation, or user engagement whenever possible.

• Showcase the "How": Beyond the final design, explain your thought process. How did you approach the UX/UI? What made it conversion-focused? What challenges did you overcome during development?

• Demonstrate Tool Proficiency: Ensure your portfolio clearly shows examples of work created with Figma/Adobe XD/Sketch and developed using Webflow/Framer.

• Structure for Clarity: Organize your portfolio logically. Consider grouping by project type (landing pages, ad sets) or by campaign objective. Provide concise descriptions for each piece.

• Prepare to Discuss: Be ready to walk through 2-3 key projects in detail during the interview, explaining your design decisions and development process.

Challenge Preparation:

• Design Challenge: You might be asked to design a landing page or a set of ad creatives for a hypothetical product or service. Focus on understanding the target audience, campaign goals, and conversion points.

• Development/Optimization Task: You could be given an existing landing page to critique and propose improvements for, or asked to build a simple page within a limited timeframe using a no-code tool.

• Problem-Solving Scenarios: Be ready for questions like: "How would you improve the conversion rate of X page?" or "How do you balance creative aesthetics with performance goals?" Prepare answers that demonstrate your data-driven approach and understanding of the GTM funnel.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their unique blend of design and development skills for a conversion-oriented role. The emphasis on quantifying results is critical for this type of position.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Proficiency required in at least one of the following:

  • Figma: A highly collaborative, cloud-based design tool favored for its real-time collaboration features and robust prototyping capabilities.
  • Adobe XD: Part of the Adobe Creative Cloud, offering strong design and prototyping features for UI/UX.
  • Sketch: A popular vector design tool for macOS, widely used for UI/UX design.

• Landing Page Builders (No-code/Low-code): Hands-on experience with one or more of these is essential:

  • Webflow: A powerful visual web design tool that allows for the creation of professional, responsive websites without traditional coding.
  • Framer: Another advanced design and prototyping tool that enables the creation of interactive websites and components, often with a strong focus on motion and animation.

• Version Control (Preferred):

  • Git/GitHub: Familiarity with version control systems is beneficial for managing code-based projects and collaborating on development assets.

Analytics & Reporting:

• Web Analytics Platforms: Understanding or experience with tools like Google Analytics to track landing page performance, user behavior, and conversion rates.

• A/B Testing Tools: Familiarity with platforms like Google Optimize, Optimizely, or VWO for running conversion rate optimization experiments.

CRM & Automation (Familiarity):

• CRM Systems: Basic understanding of how landing pages integrate with CRM systems (e.g., Salesforce, HubSpot) for lead capture and management.

• Marketing Automation Platforms: Awareness of how landing pages fit into broader marketing automation workflows.

📝 Enhancement Note: This is a critical section for operations roles. Listing specific tools directly addresses ATS keywords and provides candidates with a clear understanding of the technical environment they will be working in. The distinction between required and preferred tools is also important.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results. Every design and development effort is tied to improving key performance indicators (KPIs) like conversion rates, lead generation, and campaign ROI.

• Data-Informed: Decisions are made based on data analysis, user behavior, and A/B testing outcomes, rather than solely on intuition or aesthetic preference.

• Agility & Iteration: Embracing a mindset of continuous improvement, where flexibility, rapid iteration, and adapting to new insights are highly valued.

• Collaboration & Communication: Strong emphasis on clear, consistent communication and collaborative problem-solving across departments to ensure alignment and achieve collective goals.

• User-Centric Design: A commitment to understanding and catering to the target audience's needs and preferences to create intuitive and effective user experiences.

Collaboration Style:

• Cross-Functional Integration: This role will be deeply integrated with marketing and GTM teams, requiring active participation in campaign planning, strategy discussions, and feedback sessions.

• Open Feedback Culture: Expect an environment where constructive feedback on designs, development work, and processes is encouraged and valued as a means of continuous improvement.

• Shared Ownership of Results: A collective responsibility for campaign success, meaning designers and developers are as accountable for conversion rates as campaign managers.

📝 Enhancement Note: Understanding the company's values and collaboration style is key for cultural fit. For a performance-oriented role like this, highlighting data-driven approaches and collaborative execution is essential.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge will be to consistently deliver visually appealing designs that also meet stringent conversion rate targets and performance metrics.

• Rapid Iteration Cycles: The fast-paced nature of digital marketing campaigns may require quick turnarounds on design and development tasks, demanding efficient workflow management.

• Tool Proficiency & Adaptability: Staying current with evolving no-code/low-code platforms and design tools, and adapting to new technologies as they emerge.

• Remote Collaboration Dynamics: Effectively communicating and collaborating with remote teams across different time zones to ensure project alignment and seamless execution.

• Translating Abstract Goals: Converting campaign objectives and marketing strategies into tangible, user-friendly digital experiences that drive desired actions.

Learning & Development Opportunities:

• Advanced CRO Techniques: Opportunities to delve deeper into conversion rate optimization strategies, user psychology, and advanced A/B testing methodologies.

• Technical Skill Enhancement: Potential to expand skills in front-end development (HTML, CSS, JavaScript, frameworks) or explore more advanced features of design and prototyping tools.

• GTM Strategy Exposure: Gain in-depth understanding of Go-To-Market strategies, campaign planning, and performance marketing analytics through close collaboration with marketing leadership.

• Industry Certifications: Pursuing certifications in UX/UI design, Webflow development, or CRO to further professionalize skills.

• Mentorship & Best Practices: Learning from experienced marketing and operations professionals within the company and staying abreast of industry best practices.

📝 Enhancement Note: Identifying potential challenges helps candidates prepare and understand the demanding aspects of the role. Growth opportunities should align with the skills developed and the company's strategic direction.

💡 Interview Preparation

Strategy Questions:

• "How do you approach designing a landing page specifically to maximize conversions for a new product launch?" (Focus on user journey, CTA, forms, credibility elements)

• "Describe a time you had to balance a client's creative vision with performance marketing objectives. How did you resolve any conflicts?" (Showcase negotiation, data-backed recommendations)

• "How do you ensure your landing pages are optimized for both desktop and mobile users, and what are your key considerations for mobile responsiveness?" (Discuss fluid grids, breakpoints, touch targets)

Company & Culture Questions:

• "What do you know about Pavago and our focus on conversion-driven design?" (Research the company website, mission, and any recent news.)

• "How do you see yourself contributing to a remote, performance-focused marketing team?" (Align your skills with their values: data-driven, results-oriented, collaborative.)

Portfolio Presentation Strategy:

• Case Study Approach: For your most impactful projects, frame them as mini case studies:

  1. The Challenge: What was the objective or problem?
  2. Your Solution: What did you design and build? What tools did you use?
  3. The Process: How did you approach it? What UX/UI principles did you apply?
  4. The Results: What was the impact? Quantify with conversion rates, leads, engagement metrics.

• Quantify Everything: Be ready to discuss specific numbers and metrics. If exact numbers aren't available, discuss the types of metrics you would track and aim to improve.

• Technical Details: Be prepared to briefly explain the technical aspects of your development process, especially regarding responsiveness, loading speed, and integration points.

• Concise Storytelling: Present your work clearly and concisely, focusing on the problem, your solution, and the measurable outcomes. Practice your narrative for each project.

📝 Enhancement Note: Tailoring interview preparation to the specific demands of a "conversion-focused" role is crucial. This includes emphasizing data, ROI, and practical application of design and development skills.

📌 Application Steps

To apply for this Graphic Designer + Landing Page Developer position:

• Submit your application through the provided link on Workable.

• Curate Your Portfolio: Select your strongest 3-5 projects that best showcase your ability to design and develop conversion-focused landing pages and digital marketing assets. Ensure each project clearly highlights the results and your specific contributions.

• Tailor Your Resume: Optimize your resume to highlight keywords relevant to graphic design, landing page development, conversion optimization, Webflow/Framer, Figma/Adobe XD, UX/UI design, and performance marketing. Quantify your achievements wherever possible.

• Prepare Your Narrative: Practice walking through your portfolio projects, focusing on the problem, your solution, your process, and most importantly, the measurable outcomes. Be ready to discuss your approach to conversion optimization and user experience.

• Research Pavago: Familiarize yourself with Pavago's website, services, and any publicly available information about their mission and values to demonstrate genuine interest and cultural alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.