Graphic Designer + Landing Page Developer

📍 Job Overview

Job Title: Graphic Designer + Landing Page Developer (Conversion-Focused)

Company: Pavago (hiring for a client)

Location: Honduras

Job Type: Full-Time, Remote

Category: Marketing Operations / Creative Operations / Web Development

Date Posted: 2026-08-10

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role is a hybrid position blending graphic design with technical landing page development, with a strong emphasis on conversion rate optimization (CRO) and performance marketing.

• The primary focus is on creating visually compelling marketing assets and functional, high-converting landing pages that directly impact lead generation and business results.

• Successful candidates will independently manage projects from conceptualization and design through to the technical build and optimization phases.

• This position requires a proactive individual who understands the interplay between user experience (UX), user interface (UI), and measurable campaign performance.

📝 Enhancement Note: While the job title suggests a creative focus, the detailed responsibilities and required skills clearly indicate a significant technical component in landing page development and a strong performance marketing/CRO orientation. This is not a purely aesthetic design role but a "doer" position focused on driving measurable outcomes through design and development.

📈 Primary Responsibilities

• Creative Design for Performance Marketing: Design a wide range of marketing assets, including paid ad creatives, social media graphics, display banners, email graphics, and promotional visuals, all tailored to maximize engagement and conversion.

• Landing Page Development & Optimization: Independently design, build, and launch responsive landing pages using platforms like Webflow or Framer, ensuring optimal performance across desktop, tablet, and mobile devices.

• UX/UI & Conversion Rate Optimization (CRO): Apply best practices in UX/UI design to landing pages, forms, calls-to-action, and visual hierarchy to improve user journeys, reduce friction, and increase conversion rates.

• A/B Testing & Iterative Improvement: Support and actively participate in A/B testing and CRO initiatives by analyzing user behavior data and campaign performance metrics to continuously refine and optimize landing page elements and marketing creatives.

• Cross-Functional Collaboration: Partner closely with marketing teams, copywriters, and campaign stakeholders to translate campaign objectives into effective visual and interactive experiences, ensuring brand consistency and timely execution of creative requests.

• Campaign Support & Asset Management: Execute creative requests for various marketing initiatives, manage existing landing pages and marketing assets, and ensure all deliverables align with brand guidelines and campaign messaging.

📝 Enhancement Note: The responsibilities emphasize "owning" the process from design to execution and optimization, highlighting the need for a self-starter who can manage multiple facets of a campaign's visual and technical delivery. The focus on "high-performing" and "conversion-focused" assets is a recurring theme.

🎓 Skills & Qualifications

Education: While no specific degree is mentioned, a strong portfolio demonstrating practical skills and experience is paramount. A background in Graphic Design, Web Development, Digital Marketing, or a related field is beneficial.

Experience: 2-5 years of relevant experience in graphic design with a strong emphasis on digital marketing assets and landing page development.

Required Skills:

• Design Software Proficiency: Expertise with one or more industry-standard design tools such as Figma, Adobe XD, or Sketch.

• Landing Page Builder Experience: Hands-on experience designing, building, and launching responsive landing pages using platforms like Webflow, Framer, or similar no-code/low-code solutions.

• Conversion-Focused Design Principles: Deep understanding of UX/UI principles, visual hierarchy, user behavior, and how design elements impact conversion rates.

• Digital Marketing Asset Creation: Proven ability to design effective paid ad creatives, social media graphics, display banners, and email graphics.

• Responsive Design Implementation: Demonstrated ability to create and ensure pages are fully responsive and optimized for all device types.

• Project Management: Strong organizational and project management skills to independently manage multiple projects and deadlines in a fast-paced environment.

• Communication & Collaboration: Excellent verbal and written communication skills for effective collaboration with remote teams and stakeholders.

Preferred Skills:

• Performance/Growth Marketing Experience: Familiarity with performance marketing, growth marketing strategies, or working within paid media environments.

• CRO & A/B Testing Knowledge: Understanding of A/B testing methodologies and conversion rate optimization principles.

• Basic Front-End Development Skills: Proficiency in HTML, CSS. Familiarity with JavaScript, React, or Next.js is a plus.

• Version Control: Experience with Git/GitHub for code management.

• Advanced Prototyping: Skills in advanced prototyping or motion graphics/animation.

📝 Enhancement Note: The emphasis is heavily on practical application and portfolio evidence rather than formal education. The "Nice-to-Have" section provides clear pathways for candidates to differentiate themselves, particularly with front-end development skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Conversion Impact: Your portfolio must showcase projects where your design and development work directly contributed to measurable improvements in conversion rates, lead generation, or other key performance indicators (KPIs). This is a critical requirement for this role.

• Landing Page Examples: Include a substantial collection of live, responsive landing pages you have designed and built. Highlight the platform used (e.g., Webflow, Framer) and your specific role in the project.

• Marketing Creative Showcase: Feature a variety of digital marketing assets, such as paid ad creatives, social media graphics, and display banners, illustrating your ability to create compelling visuals that drive engagement.

• UX/UI & Responsiveness: Provide examples that clearly demonstrate your understanding and application of UX/UI best practices and responsive design principles across different projects.

Process Documentation:

• Project Workflow: Be prepared to articulate your typical end-to-end process for taking a landing page or marketing creative from brief to launch, including design, development, testing, and optimization phases.

• Optimization Case Studies: Select 1-2 projects from your portfolio to present as case studies, detailing the initial challenge, your approach (design, development, CRO tactics), the results achieved, and lessons learned.

• Tool Utilization: Be ready to discuss how you leverage specific tools (Figma, Webflow, etc.) to achieve design goals, build functionality, and optimize for performance.

📝 Enhancement Note: For this role, the portfolio is not just a showcase of aesthetic talent but a demonstration of technical capability and a track record of driving business results through design and development. Candidates should be prepared to discuss the "why" and "how" behind their work, focusing on ROI.

💵 Compensation & Benefits

Salary Range: Based on the mid-level experience requirement, the location (Honduras), and the remote nature of the role, a competitive salary range for a Graphic Designer + Landing Page Developer with CRO focus in this region would typically fall between $20,000 - $35,000 USD annually. This estimate considers the blend of design and development skills, the remote work arrangement, and local market conditions for skilled professionals.

Benefits:

• Remote Work Flexibility: The ability to work from anywhere within Honduras.

• Full-Time Employment: Stable, full-time position with consistent work.

• Direct Impact: Opportunity to directly influence marketing campaign performance and lead generation for clients.

• Professional Development: Potential for growth into senior design, CRO, or lead roles.

• Exposure to Diverse Projects: Work on a variety of marketing campaigns and client needs.

• U.S. Business Hours: Alignment with U.S. Eastern Standard Time (EST) preferred, offering a structured work schedule.

Working Hours: Approximately 40 hours per week, aligning with U.S. Business Hours (EST preferred). This implies a need for availability during specific core hours for collaboration.

📝 Enhancement Note: The salary range is an estimate based on industry benchmarks for similar roles in Latin America, considering the remote nature and the dual skill set. Specific benefits are inferred from typical offerings for remote, full-time positions in tech/marketing roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Pavago operates within the staffing and recruitment sector, connecting clients with remote talent. The client hiring for this role is likely in a performance-driven industry such as e-commerce, SaaS, or digital marketing services, where lead generation and conversion are critical.

Company Size: Pavago's size is not explicitly stated, but as a platform connecting clients with talent, they likely manage a global network of remote professionals and client companies. The client company's size is also not specified, but the need for an independent, conversion-focused designer/developer suggests a lean, results-oriented marketing team.

Founded: Pavago's founding date is not provided, but their operational model suggests a modern approach to talent acquisition.

Team Structure:

• Client-Side Focus: You will be integrated into the marketing team of one of Pavago's clients. This team likely includes marketing managers, copywriters, potentially other designers or developers, and campaign specialists.

• Reporting: You will likely report to a Marketing Manager, Head of Marketing, or a Growth Lead who oversees campaign performance and creative output.

• Cross-Functional Collaboration: Close collaboration with marketing teams, copywriters, and campaign stakeholders is essential for translating campaign objectives into effective visual and technical assets.

Methodology:

• Data-Driven Design: The core methodology revolves around data-driven decision-making, leveraging analytics, user behavior, and A/B testing results to inform design and development choices.

• Agile Execution: A fast-paced, iterative approach is expected, with quick turnaround times for creative assets and landing page launches, followed by continuous optimization.

• Performance Focus: All work is geared towards measurable outcomes, with a strong emphasis on improving lead generation, conversion rates, and overall campaign ROI.

Company Website: https://pavago.co/

📝 Enhancement Note: The "About the Role" and "What Success Looks Like" sections strongly indicate a client operating in a performance marketing context. The team structure will be client-specific, but the remote nature means collaboration will be primarily digital.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level individual contributor (2-5 years of experience). It requires a blend of specialized skills (graphic design, landing page development, CRO basics) and the ability to work autonomously.

Reporting Structure: You will likely report to a marketing lead or manager within the client company, who will provide direction on campaign priorities and performance goals. While part of a remote team, direct supervision will be focused on output and results.

Operations Impact: The impact of this role is direct and measurable. Through the creation of high-converting marketing assets and landing pages, you will directly contribute to lead generation, customer acquisition, and ultimately, the revenue growth of the client's business. Your work will be evaluated based on its contribution to key marketing KPIs.

Growth Opportunities:

• Senior Designer/Developer: Progression to a senior role within the client's organization, taking on more complex projects and mentoring junior team members.

• CRO Specialist: Deepening expertise in Conversion Rate Optimization, potentially transitioning into a dedicated CRO role with a focus on analytics and experimentation.

• Growth Designer/Marketer: Expanding into broader growth marketing responsibilities, contributing to strategy beyond just design and development.

• Creative Lead: Leading creative initiatives for specific campaigns or product lines, managing external agencies or internal resources.

• Platform Specialist: Becoming a go-to expert for specific platforms like Webflow or Framer, potentially leading platform strategy or implementation.

📝 Enhancement Note: The "Why Join Us?" section explicitly outlines clear growth paths, indicating that the client values internal development and sees this role as a stepping stone for ambitious professionals.

🌐 Work Environment

Office Type: Fully remote. This means the primary work environment is your home office or a suitable remote workspace.

Office Location(s): Primarily based in Honduras, with the expectation to work during U.S. Business Hours (EST preferred).

Workspace Context:

• Independent Work: You will be expected to manage your own workspace and schedule effectively to meet project deadlines and collaboration needs.

• Digital Collaboration Tools: Reliance on digital communication and project management tools (e.g., Slack, Asana, Trello, Google Workspace) for team interaction and task management.

• Client-Specific Tools: You may be integrated into the client's specific toolset for design, development, and communication.

Work Schedule: Approximately 40 hours per week, with a preference for alignment with U.S. EST business hours to facilitate real-time collaboration with marketing teams and stakeholders. This requires discipline in time management to balance focused work with availability for meetings and urgent requests.

📝 Enhancement Note: The remote nature necessitates strong self-discipline and excellent digital communication skills. The EST preference highlights the need for availability during specific working blocks.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Phone Screen: A brief introductory call to assess basic qualifications and cultural fit.

• Spark Hire Intro Video: A mandatory 3-5 minute self-recorded video introduction. This is a key screening step to evaluate communication style and initial suitability. Candidates should prepare a concise overview of their experience, highlighting relevant skills and enthusiasm for the role.

• Recruiter Interview: A more in-depth discussion with a recruiter (likely from Pavago or a partner) to explore experience, motivations, and fit with the client's needs.

• Client Interview: A final interview with the hiring manager and potentially key team members from the client company. This is where your technical skills, portfolio, and problem-solving abilities will be thoroughly assessed.

• Offer & Onboarding: Successful candidates will receive an offer and proceed with the onboarding process.

Portfolio Review Tips:

• Focus on Impact: For each project, clearly articulate the business objective, your specific contribution, the tools used, and, most importantly, the measurable results achieved (e.g., "Increased landing page conversion rate by X%", "Reduced bounce rate by Y%").

• Showcase Versatility: Include examples of both graphic design assets and developed landing pages. Demonstrate your ability to create visually appealing designs that are also technically sound and conversion-optimized.

• Highlight Platform Proficiency: Clearly indicate which platforms you used for landing page development (Webflow, Framer) and design (Figma, Adobe XD, Sketch).

• Explain Your Process: Be ready to walk through your design and development process for a specific project, explaining your decision-making at each stage.

• Mobile First: Ensure your landing page examples are presented in a way that clearly shows their responsiveness and excellent performance on mobile devices.

Challenge Preparation:

• Scenario-Based Questions: Expect questions that present hypothetical marketing campaign scenarios and ask how you would approach the design and development of landing pages and creatives to achieve specific goals.

• Technical Deep Dive: Be prepared to discuss the technical aspects of landing page development, responsiveness, and optimization strategies.

• CRO Mindset: Demonstrate your understanding of CRO principles by discussing how you would optimize a given page or asset to improve conversions.

• Portfolio Walkthrough: The client interview will likely involve a detailed walkthrough of your portfolio, so be ready to discuss your projects in depth.

📝 Enhancement Note: The Spark Hire video is a critical first step. Candidates should treat it with the same seriousness as a live interview. The portfolio review will be heavily focused on quantifiable results and process.

🛠 Tools & Technology Stack

Primary Design & Development Tools:

• Design: Figma, Adobe XD, Sketch (Proficiency in at least one required)

• Landing Page Builders: Webflow, Framer (Hands-on experience required), Canva (as a supplementary tool)

• Front-End (Basic/Nice-to-Have): HTML, CSS, JavaScript (React, Next.js)

Collaboration & Productivity Tools:

• Communication: Slack, Google Workspace (Gmail, Drive, Docs, Sheets)

• Project Management: Tools like Asana, Trello, or similar (client-dependent)

• Video Introduction: Spark Hire

Analytics & Optimization (Familiarity/Nice-to-Have):

• A/B Testing Platforms: Google Optimize, Optimizely, VWO (familiarity is a plus)

• Analytics: Google Analytics (understanding how to interpret data for optimization)

📝 Enhancement Note: The core tools are design software and landing page builders. Front-end skills are a significant bonus, indicating a more technical and adaptable candidate.

👥 Team Culture & Values

Operations Values:

• Performance & Results-Oriented: A strong emphasis on achieving measurable outcomes, particularly in lead generation and conversion rates.

• Data-Driven Decision Making: Valuing insights derived from analytics and user behavior to inform creative and development strategies.

• Agility & Speed: The ability to work efficiently and deliver high-quality results quickly in a fast-paced marketing environment.

• Continuous Improvement: A commitment to ongoing optimization, testing, and learning to enhance campaign performance and user experience.

• Collaboration & Communication: Openness to feedback and effective communication within a remote team structure.

Collaboration Style:

• Digital First: Collaboration primarily occurs through digital channels (messaging apps, video calls, shared documents).

• Proactive Communication: Expectation to communicate progress, challenges, and ideas proactively rather than waiting for direction.

• Cross-Functional Integration: Working closely with marketing, copywriters, and campaign managers to ensure cohesive campaign execution.

• Feedback Loop: An environment where constructive feedback on designs and development work is expected and provided to drive improvement.

📝 Enhancement Note: The culture is likely that of a lean, results-driven marketing team focused on tangible business impact. Remote work necessitates a culture of trust, transparency, and proactive communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: The primary challenge is to create visually appealing designs that also function effectively to drive conversions, often requiring a balance between aesthetic appeal and direct response elements.

• Remote Collaboration Management: Effectively collaborating and communicating with a remote team and stakeholders across different time zones (even within Honduras, adherence to EST is key).

• Rapid Iteration & Optimization: Keeping up with the fast pace of marketing campaigns, requiring quick turnarounds on assets and continuous optimization based on performance data.

• Client-Specific Demands: Adapting to the unique branding, campaign objectives, and technical requirements of different clients managed by Pavago.

Learning & Development Opportunities:

• Deepen CRO Expertise: Gain hands-on experience with A/B testing methodologies and conversion optimization strategies, potentially leading to specialized CRO roles.

• Expand Technical Skills: Develop advanced skills in front-end development (HTML, CSS, JavaScript) or master specific landing page platforms (Webflow, Framer).

• Performance Marketing Insights: Gain a deeper understanding of performance marketing channels and how design and development contribute to their success.

• Portfolio Expansion: Build a robust portfolio with demonstrable impact on client success, opening doors to more senior or specialized roles.

• Exposure to Diverse Campaigns: Work on a variety of marketing initiatives, broadening your experience across different industries and campaign types.

📝 Enhancement Note: The challenges are inherent to a performance-marketing focused design/development role. The growth opportunities are clearly laid out and align with the "Why Join Us?" section, emphasizing skill development and career progression.

💡 Interview Preparation

Strategy Questions:

• Campaign Optimization: "Describe a time you designed or developed a landing page that underperformed. What steps did you take to diagnose the issue and improve its conversion rate?" (Focus on data, A/B testing, UX/UI adjustments).

• Design-to-Development Workflow: "Walk me through your process for taking a marketing brief for a new paid ad campaign from initial concept to final, launched asset and landing page." (Highlighting collaboration, tool usage, and quality checks).

• Balancing Aesthetics and Performance: "How do you balance creative design principles with the need for high conversion rates? Can you give an example?" (Emphasize understanding user psychology and data-driven design).

Company & Culture Questions:

• Remote Work Philosophy: "How do you stay productive and engaged while working remotely? What strategies do you use to ensure effective communication with your team?" (Showcase self-discipline, communication tools).

• Client Work Approach: "How do you approach understanding and adapting to a new client's brand guidelines and campaign objectives?" (Demonstrate adaptability and client-centricity).

• Measuring Success: "What metrics do you consider most important when evaluating the success of a landing page or marketing creative?" (Focus on conversion rates, CTR, lead quality, engagement).

Portfolio Presentation Strategy:

• Quantify Everything: For each project, have clear metrics and ROI figures ready. Don't just show what you made; show what it achieved.

• Tell a Story: For your case studies, structure them as narratives: the problem, your solution (design/development process), and the triumphant result.

• Demonstrate Technical Skills: Be prepared to discuss the specific features and functionalities you implemented on landing pages and how they contributed to user experience or conversions.

• Focus on Conversion Elements: Highlight how specific design choices (CTA placement, form fields, visual hierarchy) were made with conversion in mind.

• Mobile First Presentation: Ensure your portfolio examples are presented in a way that clearly shows their mobile responsiveness and user experience.

📝 Enhancement Note: The interview will likely probe your ability to think strategically about performance, not just execute creatively. Be prepared to defend your design and development decisions with data and logic.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Prepare Your Spark Hire Video: Record a concise (3-5 minute) introduction video that highlights your enthusiasm for this specific role, your key skills in graphic design and landing page development, and your understanding of conversion-focused marketing.

• Curate Your Portfolio: Ensure your portfolio is up-to-date, easily accessible (live link preferred), and prominently features examples of high-converting landing pages and marketing creatives. Quantify results wherever possible.

• Tailor Your Resume: Highlight keywords from the job description such as "Graphic Design," "Landing Page Development," "Webflow," "Figma," "CRO," "Responsive Design," and "Performance Marketing." Emphasize achievements and quantifiable results.

• Research Pavago: Understand Pavago's business model and how they connect clients with remote talent. This will help you articulate your value within their ecosystem.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.