Graphic Designer (Performance Marketing) for a US SAAS Company (Remote)

📍 Job Overview

Job Title: Graphic Designer (Performance Marketing)

Company: Paired

Location: Colombia

Job Type: Part-Time

Category: Performance Marketing Operations / Creative Operations

Date Posted: 2026-06-22

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design and optimize static ad creatives for high-impact paid advertising campaigns across Meta and Google platforms.

• Apply direct-response design principles to drive conversions and achieve key performance marketing objectives.

• Collaborate cross-functionally with media buyers and performance creative teams to ensure creative alignment with campaign strategies.

• Iterate on creative assets based on performance data, A/B testing results, and campaign feedback loops.

• Maintain brand consistency while prioritizing performance-driven design for SaaS and app-focused advertising.

📝 Enhancement Note: This role is positioned within a US SAAS company, indicating a need for understanding of B2B or B2C SaaS marketing funnels and customer acquisition strategies. The focus on "performance marketing" and "direct-response design" signals a strong emphasis on measurable results and conversion optimization, rather than purely aesthetic appeal. The part-time nature suggests a need for efficient workflow and ability to manage multiple creative variations.

📈 Primary Responsibilities

• Develop visually compelling static ad creatives, including image ads, carousels, and thumbnails, specifically for paid social media campaigns.

• Produce a high volume of creative variations for robust A/B testing initiatives to identify optimal design elements.

• Integrate direct-response marketing principles into all design outputs to maximize click-through rates (CTR) and conversion rates (CVR).

• Work closely with media buyers to understand campaign goals, target audiences, and performance benchmarks.

• Translate campaign performance data and insights into actionable design improvements for creative iteration.

• Ensure all creative assets adhere to brand guidelines while being optimized for specific platform requirements (e.g., Meta Ads, Google Ads).

• Create "ugly ads" or low-fidelity creatives when strategically appropriate to test for raw performance impact.

• Continuously learn and adapt design strategies based on evolving paid advertising trends and platform best practices.

• Support broader creative testing strategies by providing design assets and insights.

📝 Enhancement Note: The responsibility to "iterate creatives based on campaign results" highlights the dynamic nature of performance marketing and the need for a data-driven design approach. This implies a requirement to not just create, but also to analyze and adapt designs based on performance metrics, making this role integral to the GTM operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for roles requiring a strong understanding of design principles and marketing strategy.

Experience: Minimum of 2-5 years of professional graphic design experience, with a significant focus on performance marketing and paid advertising creative development. Experience within the SaaS or App industry is highly advantageous.

Required Skills:

• A strong graphic design portfolio showcasing static ad creatives for paid social campaigns, preferably within the SaaS or App sector.

• Demonstrated understanding of direct-response marketing principles and how to apply them visually to drive conversions.

• Proficiency in industry-standard design software, such as Adobe Creative Suite (Photoshop, Illustrator) and/or Figma.

• Excellent typography, layout, and visual hierarchy skills, with a keen eye for detail.

• Ability to prioritize conversion-focused design over purely aesthetic considerations.

• Strong visual communication skills to convey campaign messages effectively.

• Ability to create multiple design variations for A/B testing. Preferred Skills:

• Experience in Direct-to-Consumer (DTC) or eCommerce environments.

• Specific experience designing creatives for Meta Ads (Facebook/Instagram).

• Familiarity with performance marketing metrics (e.g., CPA, ROAS, CTR, CVR) and how design impacts them.

• Experience working in high-volume creative testing environments.

• Basic understanding of animation principles for potential future dynamic creative needs.

📝 Enhancement Note: The emphasis on "design for conversion rather than aesthetics alone" is a critical differentiator for this role, indicating that candidates must possess analytical thinking alongside creative talent. This aligns with operations roles that focus on measurable outcomes and ROI.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 5-7 distinct projects demonstrating static ad creative design for paid social campaigns (Meta, Google).

• Include case studies for at least 2-3 projects, detailing the objective, target audience, design process, creative variations, and quantifiable results (e.g., improved CTR, CVR, reduced CPA).

• Highlight examples of creative iteration based on performance feedback or A/B testing outcomes.

• Demonstrate proficiency in using Adobe Creative Suite and/or Figma for asset creation.

• Include examples that reflect an understanding of direct-response design principles and conversion optimization. Process Documentation:

• Ability to document the creative development process, from brief to final asset delivery, including version control.

• Experience in outlining A/B testing strategies for creative elements and reporting on their impact.

• Capability to articulate the rationale behind design choices and how they align with performance marketing goals.

📝 Enhancement Note: For this role, the portfolio is not just a showcase of past work but a demonstration of a candidate's ability to contribute directly to performance marketing success. The expectation is to see evidence of data-informed design decisions and measurable impact, which is a hallmark of operations-focused roles.

💵 Compensation & Benefits

Salary Range:

• Part-time rate: $800 - $1,200 USD per month.

• 📝 Enhancement Note: This range is for a part-time contractor role. Given the stated range and the nature of performance marketing design, this translates to approximately $5 - $7.5 USD per hour if assuming a 40-hour work month (which is unusual for part-time). However, it's more likely that the "part-time" designation refers to the workload rather than a strict hourly commitment. For a mid-level designer with specific performance marketing experience in Colombia, a more competitive part-time rate for a US company could range from $1,000 - $2,000+ USD per month, depending on the actual hours required and the candidate's demonstrated ROI. The higher compensation for exceptional candidates suggests flexibility. Research for a graphic designer in Colombia with US-client experience specializing in performance marketing indicates a monthly income of $1,200 - $2,500+ USD for part-time, depending on the number of hours and complexity of projects.

Benefits:

• Fully remote work arrangement, offering flexibility and work-life balance.

• Opportunity to work with a US-based SAAS company, gaining exposure to global markets and advanced marketing strategies.

• Potential for a trial engagement to assess fit and performance.

• Opportunity to develop expertise in performance marketing creative optimization.

• Contribution to a global staffing agency focused on connecting talent with opportunities. Working Hours:

• Part-time role, with flexibility in scheduling. The stated "40 hours" in the AI data likely refers to a full-time equivalent or a maximum capacity, rather than a strict requirement for this part-time position. Candidates should clarify the expected weekly commitment during the interview process.

📝 Enhancement Note: The compensation is presented as a monthly range for part-time. It's crucial for candidates to clarify the expected number of hours per week or month to accurately assess the effective hourly rate and compare it against market standards in Colombia for similar remote roles with US clients.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruiting Agency (Global). The client company is in the SAAS industry.

Company Size: Paired is likely a mid-sized to large agency, as they specialize in global remote staffing. The client company's size is not specified but is a US SAAS company.

Founded: Paired was founded with a mission to connect remote talent globally, implying a forward-thinking, globally-minded culture.

Team Structure:

• The Performance Creative team is likely a specialized unit within the client company's marketing department.

• This role will report to a Performance Creative Lead or Manager.

• Close collaboration with Media Buyers and other Performance Creatives is expected.

• As part of a global staffing agency, Paired itself likely has a distributed team focused on client relations and talent acquisition. Methodology:

• The Performance Creative team operates on a data-driven methodology, focusing on continuous testing and optimization of ad creatives.

• Emphasis on agile creative development to respond quickly to campaign performance and market trends.

• A/B testing is a core component of the creative workflow.

Company Website: https://paired.com/

📝 Enhancement Note: The dual nature of working for Paired (the agency) while serving a US SAAS client means understanding both the staffing industry's operational aspects and the client's specific SAAS marketing environment. The culture is likely international, remote-first, and performance-oriented.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a specialization in Performance Marketing. It offers hands-on experience in a critical GTM function.

Reporting Structure: The Graphic Designer will report to a manager or lead within the Performance Creative team of the US SAAS client. They will also interact with media buyers and potentially other marketing stakeholders.

Operations Impact: This role directly impacts the client's customer acquisition cost (CAC) and overall return on ad spend (ROAS) by creating effective advertising visuals. Success in this role contributes to lead generation, user acquisition, and revenue growth for the SAAS company.

Growth Opportunities:

• Develop deep expertise in performance marketing creative strategy and optimization techniques.

• Transition into senior or lead graphic designer roles, potentially specializing in specific platforms (Meta, Google) or ad formats.

• Gain experience in A/B testing methodologies and data analysis for creative performance.

• Opportunity to expand into broader marketing design roles or even performance marketing management if desired.

• Potential for full-time conversion or increased responsibilities with the client company based on performance.

📝 Enhancement Note: While this is a part-time role, the specialization in performance marketing creative offers significant growth potential within the GTM operations framework. Success here can lead to more strategic creative roles or even a pivot towards marketing operations analytics.

🌐 Work Environment

Office Type: Fully Remote. This role is a contractor position, so the "office" is the candidate's own workspace.

Office Location(s): The role is remote and specifically open to candidates in Colombia.

Workspace Context:

• Requires a reliable internet connection and a suitable home office setup.

• Collaboration will occur primarily through digital communication tools (e.g., Slack, email, video conferencing).

• Access to the client's project management and communication tools will be provided.

• The environment encourages autonomy and self-management, typical of remote, contractor roles.

Work Schedule: Part-time with flexibility. While the AI data suggests 40 hours, this is likely a maximum capacity. The actual weekly hours will be agreed upon and will need to align with the creative needs of ongoing campaigns and testing initiatives. This flexibility allows for integration with other professional commitments.

📝 Enhancement Note: The fully remote nature from Colombia means candidates should be comfortable with asynchronous communication and managing their workload independently. Understanding different time zones, particularly with a US-based client, is also beneficial.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a brief call with a Paired recruiter to assess basic qualifications, interest, and fit for a remote, part-time role.

• Portfolio Review & Skills Assessment: A more in-depth discussion with the hiring manager or a senior member of the Performance Creative team. This will involve a thorough review of the candidate's portfolio, focusing on performance marketing examples and direct-response design.

• Skills Challenge/Case Study: Candidates may be asked to complete a small design task or a hypothetical case study related to optimizing an ad creative for a specific SAAS product. This assesses their practical application of skills and strategic thinking under pressure.

• Final Interview: Potential discussion with a broader marketing team member or manager to assess cultural fit and alignment with team objectives.

Portfolio Review Tips:

• Highlight Performance: For each project, clearly articulate the objective, the target audience, the specific design choices made to drive performance, and the measurable results achieved (e.g., "Increased CTR by X%", "Achieved Y% CVR").

• Showcase Process: Be prepared to walk through your design process, explaining your rationale for layout, color choices, typography, and imagery, especially how these elements were chosen to encourage a specific action.

• Demonstrate Iteration: Include examples where you iterated on a design based on data or feedback, showing your adaptability and problem-solving approach.

• Tool Proficiency: Be ready to discuss your experience with Adobe Creative Suite, Figma, and any other relevant design or collaboration tools.

• Tailor to SaaS: If possible, include examples of design for SaaS products or apps, demonstrating an understanding of the industry.

Challenge Preparation:

• Understand Direct Response: Brush up on principles of direct-response marketing and conversion-focused design. Think about what makes an ad compelling enough for someone to click or convert.

• Analyze SAAS Marketing: Familiarize yourself with common marketing strategies and ad creative types used by SAAS companies.

• Practice Articulating ROI: Be prepared to explain how your design work directly contributes to business outcomes and revenue.

📝 Enhancement Note: The emphasis on a "strong graphic design portfolio" and "understanding of direct-response marketing" means candidates should curate their portfolio specifically to showcase these aspects. A portfolio heavy on branding or editorial design without a performance focus may not be as effective.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator are essential for creating static ad assets.

• Figma: Increasingly popular for collaborative design and prototyping, may be used for asset creation and teamwork.

• Canva/Other Rapid Design Tools: Potentially useful for creating "ugly ads" or quick iterations, though professional tools are usually preferred for core assets.

Analytics & Reporting:

• While not a direct responsibility, understanding how to interpret data from platforms like:
  • Meta Ads Manager: For campaign performance metrics (CTR, CVR, CPA, ROAS).
  • Google Ads Interface: For performance data on Google Display Network or other ad formats.
  • Google Analytics/Adobe Analytics: To understand post-click user behavior and conversion tracking.

CRM & Automation:

• No direct CRM interaction is expected, but understanding how ad campaigns feed into CRM systems (like Salesforce, HubSpot) for lead management is beneficial.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and/or Figma is a hard requirement. Familiarity with performance metrics and the platforms where ads run is crucial for effective collaboration and design optimization.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value centered on achieving measurable results and optimizing for key performance indicators (KPIs) like CTR, CVR, and CPA.

• Data-Informed: Decisions are based on performance data and A/B testing insights rather than solely on subjective aesthetic preferences.

• Agile & Iterative: A culture that embraces rapid iteration, testing, and adaptation to market feedback and campaign performance.

• Collaborative: Strong emphasis on teamwork and open communication between designers, media buyers, and other marketing stakeholders.

• Efficiency: For a part-time role, a focus on efficient workflow, timely delivery, and maximizing impact with available resources.

Collaboration Style:

• Primarily digital and asynchronous, requiring clear and concise communication.

• Regular check-ins and feedback sessions with media buyers and the creative team.

• Openness to constructive criticism and a willingness to adapt designs based on team input and performance data.

• A proactive approach to identifying creative opportunities and challenges.

📝 Enhancement Note: The culture is likely fast-paced and results-oriented, typical of performance marketing teams. Candidates should be comfortable working in a remote, collaborative digital environment where clear communication and data-driven decision-making are paramount.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: Constantly striving to create visually appealing ads that also meet rigorous performance targets.

• High-Volume Creative Demands: The need to produce numerous variations for A/B testing can be demanding, requiring efficient workflow management.

• Adapting to Platform Changes: Keeping up with algorithm updates and new creative features on platforms like Meta and Google.

• Working Remotely: Maintaining strong team connections and effective communication within a distributed, part-time team.

Learning & Development Opportunities:

• Specialized Performance Creative Skills: Deepen expertise in designing for specific ad platforms and direct-response objectives.

• Data Analysis for Creatives: Develop a stronger understanding of how to interpret ad performance data and apply it to design strategy.

• Cross-Functional Exposure: Gain insights into media buying strategies, campaign management, and broader GTM operations.

• Global Market Exposure: Work with a US-based SAAS company, offering a perspective on international marketing and user acquisition.

📝 Enhancement Note: This role presents a significant opportunity for a designer to specialize in a highly in-demand area of marketing operations. The challenges are directly tied to the growth potential within performance marketing creative.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing a static ad creative for a SAAS product targeting SMBs on Facebook. What key elements would you focus on for conversion?"

• "How do you balance brand guidelines with the need for direct-response design in paid advertising?"

• "Walk me through a creative you designed that performed exceptionally well. What were the key design elements that contributed to its success, and what data supported this?"

• "How do you approach creating multiple variations of an ad creative for A/B testing?" Company & Culture Questions:

• "What interests you about working for a US SAAS company remotely from Colombia?"

• "How do you stay organized and manage your time effectively in a remote, part-time role?"

• "Describe your experience collaborating with media buyers or performance marketers. How do you handle feedback on your designs?"

• "What do you see as the primary goal of a Performance Marketing Graphic Designer?" Portfolio Presentation Strategy:

• Quantify Everything: For each portfolio piece, be ready to state the objective, your role, the tools used, and most importantly, the results achieved. Use numbers ($ spent, CTR, CVR, CPA, ROAS).

• Tell the Story: Don't just show the ad; explain the problem it solved, your strategic approach, and how it was optimized.

• Focus on Performance Examples: Prioritize showing ads that clearly demonstrate direct-response principles and successful outcomes.

• Be Prepared for Technical Questions: Discuss your software proficiency and your understanding of image resolution, file formats, and platform specifications.

📝 Enhancement Note: Interviewers will be looking for not just design talent but also a strategic understanding of how design directly impacts business performance. Candidates should be ready to speak the language of marketing metrics and ROI.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Workable link.

• Curate your portfolio: Ensure it prominently features static ad creative examples for paid social campaigns (Meta, Google), with a strong emphasis on direct-response design and quantifiable results.

• Tailor your resume: Highlight experience with SAAS/apps, performance marketing, direct-response principles, and proficiency in Adobe Creative Suite/Figma. Use keywords from the job description.

• Prepare your narrative: Be ready to articulate your design process, your understanding of performance marketing metrics, and how your work drives conversions. Prepare specific examples for your portfolio walkthrough.

• Research the client: Familiarize yourself with the US SAAS company's product and target audience to better understand their marketing needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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