Graphic Designer (Performance Marketing) for a US SAAS Company (Remote)

📍 Job Overview

Job Title: Graphic Designer (Performance Marketing)

Company: Paired

Location: Ecuador

Job Type: Part-Time (Contractor role, with potential for full-time)

Category: Marketing Operations / Creative Operations

Date Posted: June 22, 2026

Experience Level: Mid-Level (Estimated 2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-impact static creatives specifically for performance marketing campaigns across Meta and Google platforms.

• Apply direct-response design principles to optimize creatives for conversion and customer acquisition.

• Collaborate extensively with media buyers and the performance creative team to test, iterate, and refine ad assets.

• Maintain brand consistency while prioritizing performance metrics and campaign ROI.

• Produce a high volume of creative variations for rigorous A/B testing environments.

📝 Enhancement Note: This role is positioned within a US SAAS company, indicating a need for a designer who understands the nuances of B2B or B2C SaaS marketing and can translate complex product value propositions into visually compelling ad assets. The focus on "ugly ads" and iteration suggests a fast-paced, data-driven creative environment common in performance marketing.

📈 Primary Responsibilities

• Develop visually engaging static ad creatives, including image ads, carousels, and thumbnails, tailored for paid social advertising channels.

• Generate multiple creative variations of ad assets to support comprehensive A/B testing and performance optimization initiatives.

• Collaborate closely with media buyers to understand campaign objectives, target audiences, and performance feedback.

• Implement direct-response design best practices, focusing on clear calls-to-action, compelling value propositions, and persuasive visuals.

• Ensure all creative output aligns with brand guidelines while being optimized for maximum engagement and conversion rates.

• Produce "ugly ads" or low-fidelity creatives when strategically beneficial for rapid testing and performance evaluation.

• Analyze campaign results and performance data to inform iterative design improvements and future creative strategies.

• Support broader creative testing initiatives by providing assets and insights to the performance creative team.

• Maintain a strong understanding of current advertising trends and platform best practices to keep creatives fresh and effective.

📝 Enhancement Note: The responsibility to "iterate creatives based on campaign results" highlights a critical need for data literacy and a willingness to adapt designs based on quantitative feedback, a hallmark of effective performance marketing operations.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Marketing, or a related field is often preferred for roles requiring strong design principles and marketing understanding. Equivalent practical experience will also be valued.

Experience: Minimum of 2-5 years of professional graphic design experience, with a significant focus on performance marketing or direct-response advertising. Experience within a SaaS or app-based company is highly desirable.

Required Skills:

• Graphic Design Portfolio: A robust portfolio showcasing a strong understanding of visual hierarchy, composition, typography, and color theory, with a clear emphasis on performance-driven creative.

• Static Ad Design: Proven experience creating static creatives for paid social media platforms such as Meta (Facebook/Instagram) and Google Ads.

• Direct-Response Marketing Principles: Demonstrated ability to apply design techniques that drive specific actions, such as clicks, leads, or sales.

• Typography & Layout: Exceptional skills in typography and layout, ensuring readability and visual appeal optimized for ad formats.

• Conversion-Oriented Design: Ability to prioritize conversion goals over purely aesthetic considerations, understanding how design choices directly impact user behavior.

• Software Proficiency: Expertise in Adobe Creative Suite (Photoshop, Illustrator) and/or Figma.

Preferred Skills:

• DTC/eCommerce Experience: Familiarity with design strategies for direct-to-consumer or eCommerce brands.

• Meta Ads Creative Experience: Specific experience and success designing for Meta's advertising ecosystem.

• Performance Metrics Understanding: Basic knowledge of key performance indicators (KPIs) such as CTR, CVR, CPA, and ROAS, and how they relate to creative performance.

• High-Volume Testing: Experience designing for environments that require rapid creation and testing of numerous creative variations.

📝 Enhancement Note: The emphasis on "design for conversion rather than aesthetics alone" is a critical differentiator. Candidates should be prepared to articulate how their design decisions directly contributed to business objectives and improved campaign metrics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Performance Creative Case Studies: Showcase at least 2-3 detailed case studies demonstrating your work on paid advertising campaigns, highlighting the problem, your design solution, and the quantifiable results (e.g., improved CTR, lower CPA).

• Creative Variation Examples: Include examples of how you've created multiple variations of a single ad concept for A/B testing, demonstrating your ability to explore different angles and messaging.

• Platform-Specific Assets: Present examples of static ads designed specifically for Meta and Google ad platforms, adhering to their respective best practices and specifications.

• Brand Adaptation: Include examples where you've maintained brand consistency while adapting designs for performance marketing objectives.

Process Documentation:

• Workflow Demonstration: Be prepared to discuss your typical workflow for taking a creative brief to final asset delivery, including how you incorporate feedback and data.

• Testing Methodology: Articulate your approach to creative testing, including how you identify hypotheses and translate them into design variations.

• Performance Analysis Integration: Explain how you use campaign performance data to inform your design iterations and future creative development.

📝 Enhancement Note: Given the "performance marketing" focus, the portfolio should heavily emphasize quantifiable results and a data-driven approach to design. Demonstrating an understanding of how design impacts key performance metrics will be crucial.

💵 Compensation & Benefits

Salary Range: $800 - $1,200 USD per month (Part-time). Higher compensation is possible for exceptional candidates. (Note: This is a part-time rate for a contractor role. Full-time compensation would be significantly higher and would need to be negotiated based on experience and the scope of full-time responsibilities.)

Benefits:

• Fully Remote Work: Opportunity to work from anywhere within Ecuador.

• Flexible Schedule: As a part-time contractor, there's inherent flexibility in work hours, though alignment with US business hours for collaboration may be required.

• Trial Engagement: Potential for a trial period to ensure a good fit for both the candidate and the company.

• Professional Development: Opportunity to gain experience with a US-based SAAS company and work on high-impact performance marketing campaigns.

Working Hours: Part-time, with an estimated 40 hours per month (approximately 10 hours per week). Exact hours can be discussed and aligned with team needs, particularly for collaborative sessions.

📝 Enhancement Note: The provided salary range is for a part-time contractor role. For a full-time position, industry benchmarks for mid-level Performance Marketing Graphic Designers in remote US-based companies (even when hiring internationally) typically range from $60,000 - $90,000 USD annually, translating to approximately $5,000 - $7,500 USD per month. This estimate is based on typical US market rates for similar roles and adjusted for remote work, with cost of living in Ecuador being a factor in the contractor rate.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruiting Agency (Paired), with the client being a US-based SAAS Company. The role directly supports the SAAS company's marketing efforts.

Company Size: Paired is a global staffing agency. The client SAAS company's size is not specified but is implied to be established enough to run significant paid advertising campaigns.

Founded: Paired's founding date is not specified, but their mission is to connect remote talent with companies.

Team Structure:

• Performance Creative Team: You will be part of a dedicated team focused on creating and optimizing ad creatives.

• Cross-functional Collaboration: Close collaboration with Media Buyers and the Performance Creative team is essential.

• Reporting: Likely reporting to a Creative Lead or Marketing Manager within the client SAAS company.

Methodology:

• Data-Driven Creativity: Emphasis on using performance data to inform design decisions and drive campaign success.

• Agile Creative Development: Focus on rapid iteration and testing of creative assets in response to campaign results.

• Direct-Response Focus: All creative efforts are geared towards achieving specific, measurable marketing objectives.

Company Website: https://paired.com/ (For the staffing agency; client SAAS company website not provided)

📝 Enhancement Note: The dual nature of the company (staffing agency Paired, and the US SAAS client) means candidates should understand they are representing the client's brand, even though their contract is with Paired. This implies a need to adapt to the client's specific culture and operational cadence.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer with a specialization in Performance Marketing. This role requires a blend of creative talent and analytical thinking, bridging the gap between design and marketing operations.

Reporting Structure: You will likely report to a Creative Lead or Manager within the client SAAS company's marketing department. Your direct collaborators will be Media Buyers and fellow Performance Creative team members.

Operations Impact: Your work will directly influence the customer acquisition cost (CAC), conversion rates, and overall return on ad spend (ROAS) for the SAAS company's paid advertising campaigns. Your creative output is a critical component of the GTM strategy.

Growth Opportunities:

• Specialization: Deepen expertise in performance marketing creative for SaaS products, becoming a go-to expert for this niche.

• Skill Expansion: Develop a stronger understanding of performance metrics, A/B testing methodologies, and conversion rate optimization (CRO) principles.

• Leadership Potential: For exceptional candidates, there may be opportunities to take on more senior roles, manage creative projects, or mentor junior designers within the performance creative team.

• Full-Time Conversion: Potential to transition into a full-time role with increased responsibilities and compensation if performance is outstanding and business needs align.

📝 Enhancement Note: This role offers a clear path to specialization in a high-demand area of marketing. The ability to demonstrate a tangible impact on key performance metrics will be crucial for career advancement within performance marketing teams.

🌐 Work Environment

Office Type: Fully Remote. This is a contractor role, meaning you will work independently from your chosen location in Ecuador.

Office Location(s): Ecuador. This role is designated for candidates residing in Ecuador.

Workspace Context:

• Independent Work: You will be responsible for setting up your own productive home office environment.

• Digital Collaboration: All collaboration and communication will occur via digital tools (e.g., Slack, email, video conferencing).

• Tool Access: You will need to have your own reliable internet connection and the necessary software (Adobe Creative Suite/Figma).

Work Schedule: Part-time, with approximately 10 hours per week. While the exact schedule is flexible, availability for regular check-ins and collaborative sessions with the US-based team (likely during US business hours, EST/PST) will be necessary.

📝 Enhancement Note: While fully remote, candidates should be prepared for potential overlap with US-based team members' working hours to facilitate real-time collaboration and feedback.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio by Paired and/or the client company.

• Portfolio Review & Skills Assessment: A dedicated session to walk through your portfolio, focusing on performance-driven designs and direct-response principles. You may be asked to explain your design choices and their impact on campaign results.

• Skills Test/Creative Challenge: A practical exercise designing a specific ad creative or a set of variations based on a given brief. This will assess your speed, design skills, and understanding of conversion principles.

• Cultural Fit & Collaboration: Interviews to assess your ability to collaborate with media buyers and the creative team, and your understanding of the SaaS/performance marketing landscape.

• Offer & Onboarding: If successful, an offer will be extended, potentially with a trial engagement period.

Portfolio Review Tips:

• Quantify Results: For every project, clearly state the campaign goals, your role, the design decisions made, and, most importantly, the quantifiable results achieved (e.g., "Increased CTR by 15%", "Reduced CPA by 10%").

• Showcase Process: Briefly explain your thought process behind key design choices, especially those aimed at driving conversions or testing hypotheses.

• Platform Specificity: Highlight examples of creatives designed specifically for Meta and Google, demonstrating awareness of platform nuances.

• "Ugly Ads" Context: If you include "ugly ads," explain their strategic purpose and how they contributed to learning or performance.

• Conciseness: Ensure your portfolio is easy to navigate and highlights your most relevant work for performance marketing.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the creative brief for any challenge. Identify the target audience, campaign objective, and key message.

• Prioritize Conversion: Focus on designing for action. What is the single most important thing you want the viewer to do?

• Fast Iteration: Be prepared to quickly generate multiple variations if required, showing your ability to explore different angles.

• Adhere to Specs: Pay close attention to any technical specifications or brand guidelines provided.

📝 Enhancement Note: The "ugly ads" mention suggests that candidates should be comfortable with a less polished, more experimental approach to creative development, prioritizing rapid learning and optimization over perfection.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop and Illustrator are essential for creating high-quality static ad assets.

• Figma: Increasingly used for collaborative design and prototyping, especially in remote teams. Proficiency here is a strong plus.

Analytics & Reporting:

• While not a direct requirement to run reports, understanding how to interpret performance metrics from platforms like Meta Ads Manager and Google Ads is crucial.

• Familiarity with dashboard tools (e.g., Tableau, Looker Studio) may be beneficial for understanding how your creatives contribute to overall campaign performance. CRM & Automation:

• No direct CRM or automation tool experience is explicitly required for this design role. However, understanding how ad creatives feed into broader marketing automation and CRM processes can provide valuable context.

📝 Enhancement Note: The explicit mention of Adobe Creative Suite and Figma indicates these are the core design tools. Candidates should be ready to demonstrate proficiency and discuss their workflow within these applications.

👥 Team Culture & Values

Operations Values:

• Data-Driven Decision Making: A strong emphasis on using performance data to guide creative strategy and optimization, rather than relying solely on intuition.

• Agility & Adaptability: The ability to quickly respond to campaign results, market trends, and evolving business needs through rapid creative iteration.

• Collaboration & Communication: Open communication and close teamwork with media buyers and other creative team members are vital for success.

• Results-Oriented: A focus on achieving measurable outcomes and contributing directly to the company's growth objectives.

• Efficiency: Producing high-quality work efficiently to support the demands of a high-volume testing environment.

Collaboration Style:

• Partnership with Media Buyers: Working as a close partner with media buyers to understand their needs and provide assets that meet campaign objectives.

• Constructive Feedback: Willingness to give and receive constructive feedback on creative work to drive continuous improvement.

• Shared Ownership: A sense of shared responsibility for campaign success, where creative performance is a collective goal.

📝 Enhancement Note: The culture likely values a proactive, iterative approach where designers are not just order-takers but strategic partners in driving campaign performance through creative excellence and data-informed adjustments.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Performance: The constant challenge of creating aesthetically pleasing designs that also perform exceptionally well in direct-response advertising.

• Rapid Iteration Demands: Keeping up with the pace of testing and iterating on creatives in a fast-moving performance marketing environment.

• Adapting to Platform Changes: Staying current with the ever-evolving best practices and ad formats on platforms like Meta and Google.

• "Ugly Ads" Mindset: Shifting from traditional design aesthetics to sometimes embracing less polished, more direct approaches for maximum conversion impact.

Learning & Development Opportunities:

• Performance Marketing Expertise: Deepen your understanding of performance marketing strategies, metrics, and audience segmentation.

• Advanced Testing Techniques: Learn about sophisticated A/B testing methodologies and how to design for specific hypotheses.

• SaaS Industry Insights: Gain valuable experience and knowledge within the Software as a Service (SaaS) industry landscape.

• Cross-Functional Skills: Develop stronger communication and collaboration skills by working closely with media buyers and marketing strategists.

📝 Enhancement Note: This role is ideal for a designer who thrives in a dynamic, results-focused environment and is eager to hone their skills at the intersection of creative design and marketing analytics.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing an ad creative for a new SaaS product launch on Meta." (Focus on your steps, from brief to final asset, and how you'd incorporate performance considerations.)

• "How do you balance brand consistency with the need for direct-response design principles in performance marketing ads?" (Highlight your approach to maintaining brand identity while optimizing for conversion.)

• "Walk me through a time you iterated on a creative based on campaign performance data. What was the outcome?" (Use a specific example from your portfolio, quantifying the results.) Company & Culture Questions:

• "What interests you about working with a US SAAS company, and what do you know about the SaaS industry?" (Show research and genuine interest.)

• "How do you approach collaboration with media buyers who may have different priorities or perspectives?" (Emphasize teamwork and communication.)

• "What are your thoughts on 'ugly ads' and their role in performance marketing?" (Demonstrate an understanding of this strategy.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to lead with your strongest performance marketing examples. Use clear headings and concise descriptions for each project.

• Quantify Everything: For each case study, clearly state the objective, your contribution, the design solution, and the measurable results. Use numbers and percentages.

• Explain Your "Why": Be ready to articulate the strategic reasoning behind your design choices, especially those aimed at driving conversions.

• Showcase Iteration: If possible, demonstrate how you've evolved designs based on testing or feedback.

• Tool Proficiency: Be prepared to discuss your experience with Adobe Creative Suite and Figma, and how you leverage their features for efficiency.

📝 Enhancement Note: Expect to be asked detailed questions about your portfolio projects and your understanding of performance marketing principles. Be ready to defend your design choices with data and strategic reasoning.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest work in static ad design for performance marketing, particularly for SaaS or app-based companies. Ensure quantifiable results are clearly displayed for each relevant project.

• Resume Optimization: Highlight your experience with Adobe Creative Suite and/or Figma, direct-response design principles, and any experience with Meta/Google Ads creative. Use keywords from the job description naturally.

• Prepare for a Creative Challenge: Be ready to complete a design exercise that simulates creating ad creatives for a performance marketing campaign. Practice designing for conversion and articulating your strategy.

• Research Paired and the SaaS Industry: Understand Paired's mission as a staffing agency and familiarize yourself with common performance marketing strategies and challenges within the SaaS sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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