Graphic Designer (Part-time Consultancy)

📍 Job Overview

Job Title: Graphic Designer (Part-time Consultancy)

Company: Digital Green

Location: Nairobi, Kenya

Job Type: Part-Time Consultancy

Category: Marketing & Creative Operations / GTM Design

Date Posted: June 23, 2026

Experience Level: Mid-Senior Level (4-6 years)

Remote Status: On-site (Nairobi, Kenya)

🚀 Role Summary

• Drive visual engagement and user onboarding for FarmerChat, an AI-powered advisory platform for smallholder farmers, through compelling graphic design across digital and social media channels.

• Develop and produce high-impact static and motion creative assets for social media platforms (Facebook, Instagram, TikTok, YouTube), in-app interfaces, and performance marketing campaigns.

• Ensure visual consistency and brand integrity across all digital touchpoints, including app store listings, in-app notifications, and user guidance.

• Adapt creative content for regional relevance across diverse agricultural contexts in Kenya, India, Ethiopia, Brazil, and Nigeria, enhancing user accessibility and trust.

📝 Enhancement Note: This role is a part-time consultancy, focusing on graphic design to support the growth and scaling of Digital Green's FarmerChat platform. The emphasis is on creating visually engaging content for digital marketing and user experience, with a strong need for localization and performance-driven creative development. This is not a traditional operations role but requires a strong understanding of GTM strategy and digital marketing design.

📈 Primary Responsibilities

• Design and produce a wide range of high-quality static and motion graphics for digital and social media platforms, including posts, carousels, infographics, and story assets, utilizing tools like Canva, Figma, Photoshop, or Illustrator.

• Create AI-generated reels, animations, and short-form videos tailored for social platforms, ensuring they align with regional farming contexts and languages.

• Develop campaign visuals and copy layouts for performance marketing initiatives (Meta, Google, and in-app campaigns), with a focus on optimizing for Click-Through Rates (CTR) and conversion goals.

• Design and adapt App Store and Play Store listings, including icons, screenshots, and banners, to effectively represent the FarmerChat brand and drive install conversion.

• Collaborate closely with the product team to ensure visual consistency across UI elements, notifications, and in-app tooltips within platforms like Plotline and MoEngage, as well as WhatsApp communications.

• Customize visuals, videos, and creative assets to reflect local crops, attire, and environmental contexts for target audiences in India, Kenya, Ethiopia, Brazil, and Nigeria.

• Ensure culturally relevant color palettes, icons, and visual cues are incorporated for regional audiences to enhance engagement and relatability.

• Partner with the Growth Consultant to align creative direction with ongoing engagement experiments and performance data, iterating on designs based on insights.

• Support MoEngage and Plotline campaigns by creating contextual banners, tooltips, and spotlight creatives that enhance user experience and campaign efficacy.

• Coordinate with performance marketing teams to produce A/B creative variants for ad optimization, facilitating data-driven improvements in campaign performance.

📝 Enhancement Note: The responsibilities highlight a blend of creative design, content creation, and performance marketing support. The role requires a strong ability to translate user insights and growth strategies into tangible visual assets that drive engagement and conversions. The emphasis on localization and adaptation for specific agricultural markets is critical.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent knowledge and practical application of design principles is essential.

Experience: 4-6 years of experience in marketing content creation, communications, or product design, with a proven track record in developing compelling visual assets for digital platforms.

Required Skills:

• Proficient in graphic design software such as Canva, Figma, Adobe Photoshop, and Adobe Illustrator.

• Expertise in creating static and motion graphics, including infographics, social media posts, and carousels.

• Experience in designing for social media platforms (Facebook, Instagram, TikTok, YouTube) and understanding their unique visual requirements.

• Ability to create short-form videos, reels, and basic animations optimized for digital distribution.

• Strong understanding of UI design principles and their application in mobile apps and consumer products.

• Experience in developing creative assets for performance marketing campaigns (e.g., Meta Ads, Google Ads), with an understanding of CTR and conversion optimization.

• Skills in visual branding and maintaining brand consistency across various digital touchpoints.

• Experience with localization of creative assets for different cultural contexts and regions.

• Ability to collaborate effectively with product, marketing, and program teams.

• Excellent communication and interpersonal skills to articulate design concepts and receive feedback. Preferred Skills:

• Experience with AI-powered content creation tools for design and video.

• Familiarity with A/B testing methodologies for creative assets in marketing campaigns.

• Knowledge of App Store Optimization (ASO) and its visual components.

• Experience working with non-profit organizations or in the agricultural sector.

• Understanding of user experience (UX) principles in digital product design.

• Familiarity with analytics and reporting tools to inform creative decisions.

📝 Enhancement Note: The requirements emphasize practical design skills, software proficiency, and a strategic understanding of how design contributes to marketing and product goals. The preference for AI tool experience and ASO knowledge points to a modern, performance-focused approach to digital design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design work, with a particular emphasis on digital marketing assets, social media content, and mobile app interface elements.

• Links to active or past portfolios that demonstrate visual creativity, technical proficiency, and the ability to adapt to different brand styles.

• Specific examples of static graphics, motion graphics, infographics, and short videos created for marketing or product enhancement purposes.

• Demonstrations of how design work has contributed to user engagement, brand building, or conversion goals. Process Documentation:

• A sample one-week content calendar for at least two social media platforms, illustrating content planning, scheduling, and thematic coherence.

• At least three mock posts that exemplify the candidate's creative approach, understanding of platform best practices, and ability to craft compelling visual narratives.

• Evidence of ability to adapt designs for localization, showcasing how visual elements are tailored to specific regional contexts and cultural nuances.

📝 Enhancement Note: The application explicitly requires a portfolio that demonstrates practical application of design skills in a marketing and product context, with a focus on performance and localization. The sample content plan and mock posts are critical for assessing strategic thinking and creative execution in a real-world scenario.

💵 Compensation & Benefits

Salary Range: As this is a part-time consultancy role, candidates are required to submit a financial proposal outlining their hourly or daily consultancy rate. This rate should be inclusive of all tools and software costs. Based on industry benchmarks for a part-time graphic designer with 4-6 years of experience in Nairobi, Kenya, a competitive rate would likely fall within the range of KES 2,500 - KES 5,000 per hour, or KES 20,000 - KES 40,000 per day, depending on the scope and exclusivity of the consultancy.

Benefits:

• Opportunity to contribute to a meaningful mission-driven organization focused on improving smallholder farmer livelihoods.

• Flexible part-time consultancy arrangement, offering autonomy and work-life balance.

• Exposure to innovative digital platforms and AI-powered agricultural solutions.

• Opportunity to work with a global non-profit and gain experience in diverse international markets.

• Potential for ongoing engagement based on performance and project needs.

Working Hours: This is a part-time consultancy role. The specific number of hours will be agreed upon with the selected candidate, likely involving a consistent commitment spread across the week to meet project deliverables and collaboration needs with the DGFK teams. The role is described as a consultancy, implying flexibility in scheduling as long as project milestones and team collaboration are maintained.

📝 Enhancement Note: Salary is determined by the candidate's financial proposal. Benefits are primarily non-monetary, focusing on mission impact and flexibility. The working hours are part-time and negotiable, typical for consultancy engagements.

🎯 Team & Company Context

🏢 Company Culture

Industry: Non-profit / Agriculture Technology / International Development. Digital Green operates at the intersection of technology, agriculture, and social impact, aiming to empower smallholder farmers through digital solutions.

Company Size: Digital Green is a global non-profit organization. While the exact size of the Kenya Foundation (DGFK) is not specified, the overall organization likely has a significant international presence, suggesting a medium to large organizational structure with specialized teams.

Founded: Digital Green was founded with a mission to leverage technology for development. The organization's history is rooted in creating scalable, impactful digital solutions for underserved communities.

Team Structure:

• The Graphic Designer will work closely with DGFK teams on social media engagement and collaborate with the Growth Consultant.

• There will be close interaction with the product team to ensure visual consistency across the FarmerChat app and its various digital touchpoints.

• The role involves supporting performance marketing teams, indicating collaboration with individuals focused on campaign execution and optimization. Methodology:

• Digital Green employs community-driven approaches and leverages digital platforms for impact.

• The FarmerChat platform uses AI to deliver timely, locally relevant guidance to farmers.

• Growth strategies are data-informed, with a focus on user onboarding and scaling farmer adoption.

• Creative development is expected to be performance-driven, aligning with A/B testing and conversion goals.

Company Website: http://www.digitalgreen.org/

📝 Enhancement Note: The company culture is mission-oriented, focused on leveraging technology for social good in agriculture. The work environment is likely collaborative, with cross-functional teams working towards shared impact goals. The emphasis on digital platforms and data-driven growth suggests a modern, agile approach.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Part-time Consultancy at a Mid-Senior level, requiring 4-6 years of experience. It's a specialized role within the broader GTM and Marketing function, focusing on creative production and strategic visual communication rather than core operational process management.

Reporting Structure: The Graphic Designer will report to or closely collaborate with the Growth Consultant and will work in tandem with DGFK teams on social media engagement and product teams for UI consistency.

Operations Impact: The Graphic Designer's work directly impacts the perceived value and usability of the FarmerChat platform and its associated marketing efforts. High-quality, culturally relevant visuals are crucial for user acquisition, engagement, retention, and overall brand trust, which in turn drives farmer onboarding and impact.

Growth Opportunities:

• Deepen expertise in designing for social impact and agricultural technology sectors.

• Develop skills in localization and cross-cultural creative adaptation for diverse markets.

• Gain experience in performance marketing creative strategies and A/B testing for optimization.

• Build a portfolio of impactful work for a globally recognized non-profit.

• Potential for expanded consultancy roles or project-based work based on performance and organizational needs.

📝 Enhancement Note: While not a traditional "operations" role in terms of process management, the graphic design function is critical to the Go-To-Market (GTM) strategy's success. Growth opportunities are focused on specialized skill development within digital marketing and social impact design.

🌐 Work Environment

Office Type: The role is specified as "On-site" in Nairobi, Kenya. This suggests a physical office environment where the designer will work. The nature of the office environment for a non-profit like Digital Green is typically collaborative and mission-focused.

Office Location(s): Nairobi, Kenya. This location is a major hub in East Africa, offering access to talent and resources.

Workspace Context:

• The workspace is expected to be collaborative, requiring close interaction with DGFK teams, the Growth Consultant, and product personnel.

• Access to necessary design tools and technology will be essential, with the candidate expected to provide their own software if not provided by the organization.

• Opportunities for brainstorming and creative ideation with team members will be present.

Work Schedule: This is a part-time consultancy role. The schedule will be flexible but will require on-site presence in Nairobi and coordination with team members' working hours to facilitate collaboration and ensure project deadlines are met. The total hours will be determined based on project scope and mutual agreement.

📝 Enhancement Note: The on-site requirement in Nairobi indicates a need for local candidates or those willing to relocate for the consultancy. The collaborative nature of the environment is key for effective cross-functional work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of submitted CV, portfolio, sample content plan, and financial proposal for essential qualifications and alignment with role requirements.

• Portfolio Presentation & Discussion: Shortlisted candidates will likely present their portfolio, discussing key projects, design process, and how their work aligns with Digital Green's mission and the FarmerChat growth strategy. This may include a discussion of their sample content plan.

• Skills Assessment/Challenge: Candidates might be given a small design challenge or asked to elaborate on how they would approach specific creative tasks or localization efforts.

• Final Interview: Discussion on cultural fit, understanding of the agricultural sector and non-profit work, and confirmation of consultancy terms.

Portfolio Review Tips:

• Highlight Impact: Showcase how your designs have achieved specific goals (e.g., increased engagement, higher CTR, improved user experience, successful localization). Quantify results where possible.

• Demonstrate Versatility: Include a variety of work types (static, motion, video, infographics) and styles to show adaptability.

• Emphasize Process: Briefly explain your design process for key projects – from understanding the brief to execution and iteration.

• Showcase Localization: If possible, include examples where you've adapted designs for different cultural contexts or target audiences.

• Platform Relevance: Ensure your portfolio includes examples relevant to social media, mobile apps, and digital marketing.

• Professionalism: Ensure your portfolio is well-organized, easy to navigate, and visually polished.

Challenge Preparation:

• Be prepared to discuss your approach to creating content calendars and mock posts, demonstrating strategic thinking about audience engagement and platform nuances.

• Think about how you would adapt a generic campaign to resonate with specific agricultural communities in Kenya, India, or other target regions.

• Familiarize yourself with Digital Green's mission and the FarmerChat platform to articulate how your design skills can support their goals.

• Understand the importance of performance metrics (CTR, conversions) in digital design and be ready to discuss how your work contributes to these.

📝 Enhancement Note: The application process places significant emphasis on the portfolio and practical application of design skills, particularly in a marketing and localization context. Candidates should prepare to articulate their strategic thinking and demonstrate their ability to deliver performance-driven creative solutions.

🛠 Tools & Technology Stack

Primary Tools:

• Graphic Design Software: Canva, Figma, Adobe Photoshop, Adobe Illustrator are explicitly mentioned or strongly implied by the required skills.

• Video/Motion Graphics: Tools for creating AI-generated reels, animations, and short-form videos (specific software not listed, but proficiency in relevant tools is expected).

• Content Management/Collaboration: Familiarity with platforms like MoEngage, Plotline, and potentially project management tools for coordination.

Analytics & Reporting:

• Understanding of how to interpret performance data (e.g., CTR) to inform creative design choices.

• Experience with A/B testing creative variants. CRM & Automation:

• While not a direct CRM role, understanding how visual assets integrate with marketing automation platforms (like MoEngage) and communication channels (like WhatsApp) is beneficial.

📝 Enhancement Note: Proficiency in industry-standard design software is critical. The role also requires adaptability to emerging tools like AI for content creation and an understanding of how visual assets interact with marketing and communication platforms to drive performance.

👥 Team Culture & Values

Operations Values:

• Mission-Driven: A strong commitment to Digital Green's mission of improving smallholder farmer livelihoods through technology.

• Innovation: Encouraging the use of digital platforms and AI to create impactful solutions.

• Collaboration: Working effectively across diverse teams (product, growth, program) and with external partners.

• Data-Informed: Utilizing performance data and user insights to guide creative and growth strategies.

• Localization & Inclusivity: Respecting and integrating local contexts, cultures, and languages into design and communication.

• Efficiency: Developing scalable templates and designs that can be adapted for future campaigns.

Collaboration Style:

• Cross-functional Integration: The designer will work closely with product, growth, and social media teams, requiring clear communication and alignment on objectives.

• Feedback-Oriented: An open approach to receiving and incorporating feedback from team members and stakeholders to refine designs.

• Proactive Communication: Regularly updating teams on progress, potential challenges, and creative direction.

• Partnership: Working collaboratively with the Growth Consultant to align creative output with marketing experiments and data.

📝 Enhancement Note: The culture emphasizes purpose-driven work, innovation, and a collaborative spirit. Candidates should demonstrate an alignment with these values and a proactive, team-oriented approach to their work.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Performance Metrics: Ensuring designs are aesthetically pleasing and on-brand while also meeting specific CTR and conversion goals for performance marketing.

• Effective Localization: Adapting visuals and messaging to resonate authentically with diverse agricultural communities across multiple countries, avoiding generic or culturally insensitive representations.

• Rapid Iteration: Producing a high volume of creative assets quickly in response to evolving campaign needs and A/B testing results.

• Tool Proficiency: Adapting to or mastering new design and AI tools as required for content creation.

• Remote Collaboration: Effectively collaborating with distributed teams and stakeholders if aspects of the work involve remote interaction.

Learning & Development Opportunities:

• Specialized Design Skills: Gaining in-depth experience in designing for social impact, agricultural technology, and mobile-first user experiences.

• Performance Marketing Design: Developing expertise in creating high-converting creative assets for digital advertising platforms.

• Cross-Cultural Design Application: Enhancing skills in international market adaptation and visual localization.

• AI-Assisted Design: Exploring and utilizing AI tools to enhance creative workflows and output.

• Portfolio Enhancement: Building a strong portfolio with demonstrable impact for a reputable non-profit organization.

📝 Enhancement Note: The challenges are primarily related to the execution of performance-driven, localized creative work within a dynamic GTM environment. The growth opportunities are focused on developing specialized skills highly relevant to digital marketing and social impact design.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a creative asset that significantly improved engagement or conversion rates for a digital campaign. What was your process?" (Focus on metrics, strategy, and execution)

• "How would you approach localizing a social media campaign for farmers in rural Kenya versus rural India? What visual elements would you consider?" (Focus on cultural sensitivity and strategic adaptation)

• "Walk us through your process for creating a one-week content calendar for FarmerChat on Instagram and Facebook. What types of content would you include and why?" (Focus on planning, creativity, and platform understanding) Company & Culture Questions:

• "What attracts you to Digital Green's mission and the opportunity to work with smallholder farmers?" (Focus on alignment with values)

• "How do you ensure brand consistency across multiple digital platforms and campaigns?" (Focus on brand management and attention to detail)

• "Describe your experience working with product teams or collaborating on UI/UX design elements." (Focus on cross-functional collaboration and understanding of user experience) Portfolio Presentation Strategy:

• Structure: Organize your portfolio to highlight 2-3 key projects that best demonstrate your skills relevant to this role (social media, performance marketing, localization, app design).

• Narrative: For each project, explain the challenge, your role, your creative process, the tools used, and the results achieved. Quantify impact wherever possible.

• Content Plan & Mock Posts: Be ready to discuss your sample content plan and mock posts, explaining the rationale behind your choices for platforms, content types, and visual styles.

• Localization Examples: If you have them, explicitly point out how your work has been adapted for different audiences or regions.

• Conciseness: Be prepared to present efficiently within a given timeframe, focusing on the most impactful aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, strategic thinking for marketing and growth, and an understanding of localization. Candidates must be ready to articulate their process and the impact of their work, using their portfolio and application materials as evidence.

📌 Application Steps

To apply for this Graphic Designer consultancy position:

• Submit your application through the JazzHR application form by Friday, July 3, 2026.

• Portfolio Customization: Ensure your portfolio prominently features examples of social media content, performance marketing creatives, and any work related to mobile apps or consumer products. Highlight projects demonstrating localization or adaptation for diverse audiences.

• Resume Optimization: Tailor your CV to emphasize your 4-6 years of experience in marketing content, communications, or product design. Quantify achievements related to engagement, conversion rates, or brand impact where possible.

• Sample Content Plan & Mock Posts: Develop a thoughtful one-week content calendar for at least two platforms, and create at least three high-quality mock posts that showcase your creative style and understanding of content strategy for the FarmerChat platform.

• Financial Proposal Clarity: Clearly state your hourly or daily consultancy rate, ensuring it is inclusive of all tools and software you will use for the role. Research typical rates for graphic design consultants in Nairobi.

• Company Research: Familiarize yourself with Digital Green's mission, values, and the FarmerChat platform to articulate how your design skills can contribute to their goals during the interview process.

⚠️ Important Notice: This enhanced job description provides a comprehensive overview and strategic insights for operations and GTM professionals. All details, including salary estimates and specific requirements, should be verified directly with the hiring organization. The application deadline is July 3, 2026.

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