Graphic Designer Officer

📍 Job Overview

Job Title: Graphic Designer Officer

Company: FWD Insurance

Location: Special capital Region of Jakarta, Java, Indonesia

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing / Human Resources / Customer Service & Support

Date Posted: 2026-06-08

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in developing and executing creative visual assets for internal and external communications, encompassing Human Resources (HR), Customer Experience (CX), and general corporate communications.

• The position requires proficiency in both 2D design and dynamic media such as video editing and motion graphics, aiming to enhance brand storytelling and engagement.

• A key responsibility is to ensure strict adherence to FWD's established branding guidelines, maintaining a consistent and compelling brand identity across all platforms and touchpoints.

• This role involves managing the entire creative production lifecycle, from initial concept ideation through to final delivery, ensuring all outputs are impactful and align with the company's strategic objectives and brand character.

📝 Enhancement Note: While the title is "Graphic Designer Officer," the detailed responsibilities and required skills strongly indicate a role focused on integrated marketing communications, visual brand management, and content creation for multiple departments. The emphasis on HR, CX, and Communications suggests a need for versatility in design application, aligning with broader GTM and internal enablement strategies. The "Officer" title typically implies a mid-level position with some project ownership and stakeholder interaction.

📈 Primary Responsibilities

• Conceptualize, design, and produce a wide range of creative materials, including static graphics, infographics, presentations, and digital assets for HR, CX, and Communications initiatives.

• Execute video editing and animation production, managing projects from pre-production planning and storyboarding through to post-production and final delivery.

• Uphold and promote the company’s Brand DNA, ensuring all visual outputs consistently reflect the brand's vision, visual identity, tone of voice, and core attributes for both internal and external audiences.

• Act as a key point of contact for design projects, providing guidance and oversight to internal and external stakeholders, ensuring brand compliance and regulatory adherence from concept to completion.

• Develop and support the creation of promotional materials tailored for diverse distribution channels, including imagery for social media, charts, OOH media, and digital service platforms, to enhance marketing and communication efforts.

• Proactively explore and propose innovative design concepts and visual communication strategies to meet evolving business needs and enhance audience engagement.

📝 Enhancement Note: The responsibilities highlight a dual focus on graphic design and multimedia production, suggesting that candidates should possess a broad creative skillset. The mention of "regulatory guidelines" implies a need for diligence and attention to detail within a regulated industry like financial services.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing Communications, Fine Arts, or a related field is preferred.

Experience: Minimum of 3 years of professional experience in graphic design, with a demonstrated ability to produce high-quality visual content across various media.

Required Skills:

• Proficient in industry-standard design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Strong capabilities in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) and motion graphics tools (e.g., Adobe After Effects).

• Expertise in developing and implementing brand identity guidelines and ensuring visual consistency across all communication materials.

• Proven experience in creating engaging 2D designs, infographics, and visual assets for digital and print media.

• Skill in developing creative concepts and translating them into compelling visual narratives. Preferred Skills:

• Demonstrated experience in Marketing Communication or brand management roles.

• Familiarity with animation production techniques and principles.

• Experience working within the financial services or insurance industry.

• Strong understanding of user experience (UX) principles as they apply to visual design for digital platforms.

• Excellent stakeholder management and communication skills for collaborating with diverse teams.

📝 Enhancement Note: The requirement for both 2D and video/motion graphics skills positions this role as a versatile creative asset generator. The preference for Marketing Communication or brand experience indicates that a strategic understanding of how design contributes to broader marketing goals is highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a range of design work, including examples of 2D graphics, infographics, video editing, and motion graphics projects.

• Demonstrations of successful application of brand guidelines and the ability to maintain brand consistency across diverse projects.

• Case studies or examples of creative concepts developed from ideation to final execution, highlighting problem-solving and creative problem-solving skills.

• Visual evidence of work produced for internal communications (e.g., HR materials) and external marketing/CX initiatives.

• Examples that illustrate an understanding of visual storytelling and engagement strategies for different audiences. Process Documentation:

• Ability to document design processes, workflows, and project timelines for efficient project management and stakeholder communication.

• Experience in creating style guides or brand assets libraries to ensure consistent application of visual identity.

• Documentation of user feedback incorporation into design iterations to improve user experience and communication effectiveness.

📝 Enhancement Note: For a creative role like this, the portfolio is paramount. It should not only showcase technical skills but also strategic thinking, brand understanding, and the ability to deliver impactful visual solutions that align with business objectives. Emphasis should be placed on projects that demonstrate versatility across different communication needs.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer Officer role with 3-5 years of experience in Jakarta, Indonesia, the estimated annual salary range is IDR 120,000,000 - IDR 180,000,000. This range is subject to variations based on the candidate's specific experience, skill set, and final negotiation.

Benefits:

• Comprehensive health insurance coverage, including medical, dental, and vision.

• Paid time off, including annual leave, sick leave, and public holidays as per Indonesian labor law.

• Opportunities for professional development and training in design software, multimedia production, and brand management.

• Contribution to social security (BPJS Ketenagakerjaan and BPJS Kesehatan) as mandated by Indonesian regulations.

• Potential for performance-based bonuses and incentives.

• Employee Assistance Program (EAP) for personal and work-related support.

Working Hours: Standard full-time working hours, typically 40 hours per week, Monday to Friday, with potential for occasional overtime to meet project deadlines. The specific schedule will be confirmed during the interview process.

📝 Enhancement Note: Salary estimates are based on general market data for graphic design roles in Jakarta with the specified experience level and industry. Benefits are typical for a full-time position within a multinational company in Indonesia.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Services (Insurance). FWD Insurance operates in a dynamic and regulated sector, requiring a balance of creativity, compliance, and customer focus.

Company Size: FWD Group is a significant pan-Asian insurance business with operations in 10 markets, serving over 38 million customers. PT FWD Insurance Indonesia is a substantial entity within this group, implying a structured corporate environment with opportunities for cross-functional collaboration.

Founded: FWD Group was established in 2013, indicating a relatively modern and agile corporate culture, focused on innovation and technology-enabled services. PT FWD Insurance Indonesia itself was formed through a merger, suggesting a dynamic and evolving organizational landscape.

Team Structure:

• The Graphic Designer Officer likely operates within a larger Marketing, Communications, or Creative department, potentially supporting specific functions like HR and CX as well.

• Reporting structure would likely be to a Creative Manager, Head of Marketing Communications, or a similar leadership role responsible for brand and content.

• Cross-functional collaboration is expected with HR for internal initiatives, CX for customer-facing materials, and various business units for promotional content. Methodology:

• FWD emphasizes a customer-led and tech-enabled approach, suggesting that creative output should be data-informed and user-centric.

• Design processes are expected to be aligned with FWD's brand guidelines and vision, ensuring consistency and strategic messaging.

• Collaboration is key, with an expectation of working effectively with diverse teams to achieve common communication goals.

Company Website: www.fwd.com

📝 Enhancement Note: FWD Insurance's positioning as a modern, tech-enabled insurer suggests a culture that values innovation, digital fluency, and a forward-thinking approach to communications. The integration of HR and CX responsibilities into a design role indicates a holistic view of brand experience.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an "Officer," typically indicating a mid-level professional with 3-5 years of experience. The scope includes creative execution and ensuring brand alignment, suggesting a contributor role with potential for project leadership.

Reporting Structure: The Graphic Designer Officer will likely report to a manager or head of a creative/marketing function. This structure allows for guidance on strategic direction while providing autonomy in creative execution.

Operations Impact: The role's impact is significant in shaping the external perception of FWD Insurance through compelling visual communications and reinforcing the internal brand identity for employees and stakeholders. This directly supports marketing effectiveness, employee engagement, and customer experience initiatives.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like motion graphics, animation, or digital campaign design.

• Leadership: Progress to a Senior Graphic Designer or Creative Team Lead role, managing projects and junior designers.

• Cross-functional Moves: Transition into broader marketing, brand management, or digital content strategy roles within FWD.

• Skill Development: Access training programs for advanced design techniques, new software, and emerging digital media trends.

📝 Enhancement Note: The "Officer" designation implies a role with defined responsibilities and a clear path for advancement within the creative or marketing functions of FWD Insurance. The company's emphasis on technology and innovation suggests a forward-looking environment for skill development.

🌐 Work Environment

Office Type: FWD Insurance operates from a modern office space, likely in a prime business district like Pacific Century Place in Jakarta. This environment is typically designed for collaboration and professional interaction.

Office Location(s): Pacific Century Place, Jakarta, Indonesia. This location offers accessibility and proximity to other businesses, potentially facilitating networking and collaboration opportunities.

Workspace Context:

• The workspace is expected to be collaborative, fostering interaction with colleagues from HR, CX, Communications, and other departments.

• Access to up-to-date design software and hardware is anticipated to support the demands of the role.

• Opportunities for team brainstorming sessions and creative workshops will likely be available to foster innovation and shared learning.

Work Schedule: The standard work schedule will be Monday to Friday, aligning with typical business hours in Indonesia. Flexibility may be offered based on project needs and company policy, but the core expectation is on-site presence for collaboration and team integration.

📝 Enhancement Note: The mention of Pacific Century Place suggests a professional, well-equipped office environment conducive to creative work and collaboration within a major business hub.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruitment specialist will review applications and portfolios to assess basic qualifications and creative fit.

• Technical Interview: A hiring manager or senior creative lead will likely conduct an interview, focusing on design skills, software proficiency, and technical execution. This stage will heavily involve a review of the candidate's portfolio.

• Creative Challenge/Presentation: Candidates may be asked to complete a short design task or present a case study from their portfolio, demonstrating their approach to a brief, problem-solving, and brand alignment.

• Cultural Fit Interview: Final interviews may involve discussions about FWD's core competencies, values, and how the candidate collaborates within a team.

Portfolio Review Tips:

• Curate Strategically: Showcase a diverse range of high-quality work that directly addresses the requirements of the role (2D, video, motion graphics, HR/CX/Comms applications).

• Highlight Process: For key projects, briefly explain the brief, your role, the challenges, your creative process, and the outcomes (quantifiable if possible).

• Brand Consistency: Include examples that clearly demonstrate your ability to adhere to and creatively apply brand guidelines.

• Storytelling: Use your portfolio to tell a story about your skills, your problem-solving approach, and your impact as a designer.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital link or a physical presentation.

Challenge Preparation:

• If a creative challenge is given, focus on understanding the brief thoroughly, brainstorming efficiently, and delivering a solution that is on-brand and well-executed within the given timeframe.

• Be prepared to articulate your creative decisions and justify them based on the brief and FWD's brand strategy.

📝 Enhancement Note: The interview process will heavily emphasize the candidate's portfolio. Applicants should prepare to discuss their work in detail, demonstrating not just technical skill but also strategic thinking and brand awareness.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign for 2D design, layout, and asset creation.

• Video & Motion Graphics Software: Adobe Premiere Pro, After Effects for video editing, animation, and motion graphics production.

• Presentation Software: PowerPoint, Google Slides for creating internal and external presentations.

Analytics & Reporting:

• While not a primary tool for a graphic designer, understanding basic analytics for digital content performance (e.g., engagement rates on social media) can be beneficial. CRM & Automation:

• No direct CRM or automation tools are typically used by graphic designers for their core tasks, but familiarity with how design assets are deployed through marketing automation platforms or digital service platforms may be advantageous.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Expertise in Adobe After Effects and Premiere Pro is crucial for the video and motion graphics components of the role.

👥 Team Culture & Values

Operations Values:

• Champion our vision: Understand and embody FWD's mission and vision in all creative outputs.

• Communicate with clarity: Ensure all designs and communications are clear, concise, and easy to understand.

• Develop & engage: Continuously learn and grow, and create content that engages the target audience.

• Collaborate and connect: Work effectively with diverse teams and stakeholders to achieve shared goals.

• Lead innovation and change: Propose and implement new creative ideas and approaches.

• Own and decide: Take responsibility for design projects and make informed decisions.

Collaboration Style:

• Expected to be highly collaborative, working closely with marketing, HR, CX, and communications teams to translate their needs into effective visual content.

• Openness to feedback and iterative design processes is essential.

• Proactive communication to keep stakeholders informed of project status and any potential challenges.

📝 Enhancement Note: FWD's core competencies provide a strong framework for understanding the expected team culture and values. Candidates should demonstrate how their work ethic and collaborative style align with these principles.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Compliance: Ensuring innovative designs adhere strictly to FWD's established brand guidelines and regulatory requirements.

• Managing Multiple Stakeholder Demands: Effectively prioritizing and delivering creative assets for diverse departments (HR, CX, Comms) with potentially competing needs.

• Keeping Pace with Evolving Design Trends: Continuously updating skills and knowledge to incorporate new design techniques, software, and digital media formats.

• Producing High-Quality Content Under Tight Deadlines: Efficiently managing workflow to deliver impactful creative assets within often demanding timelines.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in advanced features of Adobe Creative Suite, particularly After Effects and Premiere Pro.

• Industry Workshops & Webinars: Participation in events focused on graphic design, motion graphics, branding, and digital marketing trends.

• Cross-Departmental Exposure: Gaining insights into HR, CX, and Communications strategies to better inform design solutions.

• Mentorship: Potential for guidance from senior creative professionals within FWD Group.

📝 Enhancement Note: The challenges presented are typical for a creative role in a corporate environment and offer significant opportunities for skill development and professional growth.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to balance creative freedom with strict brand guidelines. How did you approach it?" (Focus on your process, problem-solving, and ability to compromise while maintaining brand integrity.)

• "How would you approach designing a campaign for [specific FWD initiative, e.g., a new insurance product, an employee engagement program]?" (Demonstrate your understanding of target audience, brand messaging, and creative execution.)

• "Walk us through a complex video or motion graphics project from your portfolio. What were the key challenges and how did you overcome them?" (Prepare to discuss technical aspects, creative decisions, and project management.) Company & Culture Questions:

• "What do you know about FWD Insurance and our brand? How do you see your design skills contributing to our vision?" (Research FWD's mission, values, and recent campaigns.)

• "How do you handle constructive criticism or feedback on your designs?" (Showcase your openness to feedback and iterative design process.)

• "How do you stay updated with the latest design trends and technologies?" (Highlight your commitment to continuous learning.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (2D, Video) or by the department/purpose it served (HR, CX, Marketing).

• Narrative: For each project, clearly articulate the brief, your role, the problem you solved, your creative process, the tools used, and the outcome. Use storytelling to make your work memorable.

• Visuals: Ensure your portfolio is visually stunning and represents your best work. Be prepared to share your screen and present key pieces in detail.

• Conciseness: Be mindful of time during presentations. Focus on the most relevant and impactful projects for this specific role.

📝 Enhancement Note: Preparation should focus on demonstrating not only technical proficiency but also a strategic understanding of branding, communication objectives, and FWD's specific industry context.

📌 Application Steps

To apply for this Graphic Designer Officer position:

• Submit your application through the provided link on the FWD Careers site.

• Portfolio Customization: Tailor your portfolio to highlight projects that best demonstrate your skills in 2D design, video editing, and motion graphics, especially those relevant to HR, CX, or corporate communications. Include examples showcasing brand adherence.

• Resume Optimization: Ensure your resume clearly lists your years of experience, proficiency in relevant design software (Adobe Creative Suite, After Effects, Premiere Pro), and any experience in marketing communication or the financial services industry.

• Interview Preparation: Practice articulating your design process, rationale behind your creative choices, and how you handle feedback. Be ready to present and discuss your portfolio in detail.

• Company Research: Familiarize yourself with FWD Insurance's brand identity, recent campaigns, and core values to demonstrate your understanding and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---