Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer (Middle+ | Lingerie Brand | US Market)

Company: [Partner Company of Jobgether]

Location: Turkey

Job Type: Full-time (initially part-time with potential to grow)

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 3, 2026

Experience Level: 2-5 Years

Remote Status: Fully Remote (with optional office access in Kyiv and Warsaw, and regular European meetups)

🚀 Role Summary

• Spearhead the visual identity development and evolution for an ambitious fashion brand targeting the US lingerie market.

• Translate brand strategy into compelling visual assets for a multi-channel customer experience, including digital campaigns, e-commerce, social media, and email.

• Execute high-quality photo retouching and color correction to maintain a premium and cohesive visual standard across all platforms.

• Collaborate closely with marketing and social media teams as a creative partner to conceptualize and deliver impactful design solutions.

• Drive the creation of both digital and print marketing materials, from lookbooks and packaging to event collateral, ensuring brand consistency.

📝 Enhancement Note: This role is ideal for a seasoned Graphic Designer looking to make a significant impact in an early-stage fashion brand. The emphasis on a strong aesthetic point of view, rather than mere execution, suggests a need for strategic creative thinking and proactive contribution to brand direction. The US market focus implies an understanding of diverse consumer aesthetics and marketing nuances within that region.

📈 Primary Responsibilities

• Develop and maintain a comprehensive brand book, ensuring visual identity consistency and relevance to current fashion and cultural trends.

• Design and adapt a wide range of visual assets for the brand's website, social media platforms (e.g., Instagram, TikTok), email marketing campaigns, and digital advertising initiatives.

• Perform detailed photo retouching and color correction on campaign and e-commerce imagery to uphold a sophisticated and unified brand aesthetic.

• Work collaboratively with marketing and social media specialists to transform campaign strategies and concepts into engaging visual narratives.

• Design and prepare print-ready materials for offline advertising, product packaging, lookbooks, event collateral, and other physical marketing assets.

• Contribute actively to mood board creation, visual concept development, and the overall artistic direction of the brand's aesthetic.

• Manage multiple design projects concurrently, ensuring high standards of quality, brand consistency, and timely delivery within a dynamic, fast-paced environment.

• Proactively identify opportunities to elevate the brand experience and establish design best practices as the company scales.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand development and hands-on execution. The "evolve the brand book" and "establish a high design standard" points indicate a need for a designer who can not only execute but also influence and shape the brand's visual language. The mention of "fast-paced environment" and "manage multiple projects" underscores the importance of strong organizational and time management skills.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field would be beneficial. Equivalent practical experience and a strong portfolio will be highly valued.

Experience: Minimum of 2 years of professional graphic design experience. Experience within the fashion, lingerie, beauty, lifestyle, or premium consumer goods sectors is strongly preferred.

Required Skills:

• Portfolio: A robust portfolio showcasing sophisticated design work, strong visual storytelling capabilities, and a distinct personal aesthetic point of view.

• Design Fundamentals: Mastery of layout principles, typography, composition, visual hierarchy, and maintaining brand consistency across diverse media.

• Software Proficiency: Expert-level command of Adobe Creative Suite, specifically Photoshop, Illustrator, and Lightroom. Proficiency with Figma for collaborative design and prototyping.

• Photo Retouching: Hands-on experience and advanced skills in photo retouching and color correction for commercial and editorial imagery.

• Print Production: Experience creating and preparing print-ready files for various marketing collateral, including advertising, packaging, and publications.

• Trend Awareness: A keen eye for aesthetics, meticulous attention to detail, and a solid understanding of contemporary fashion, visual trends, and consumer aesthetics in the US market.

• Project Management: Proven ability to manage multiple competing priorities, work independently, communicate effectively, and consistently meet deadlines in a remote setting.

• Collaboration & Proactivity: A collaborative mindset, ability to act as a creative partner, and a proactive approach to problem-solving and brand enhancement.

• Passion: A genuine interest in fashion, brand building, and creating visually distinctive work within an early-stage company environment.

Preferred Skills:

• Basic video editing skills, particularly for creating short-form social media content (e.g., Reels, TikToks).

• Experience with A/B testing visual assets for digital marketing campaigns.

• Familiarity with e-commerce content management systems.

📝 Enhancement Note: The emphasis on a "strong personal point of view" and acting as a "creative partner" suggests the company is looking for someone who can contribute ideas and direction, not just execute tasks. The "middle+" experience level implies they expect a designer who can work autonomously and mentor junior designers if the team grows. The US market focus necessitates an understanding of design trends and consumer preferences prevalent in that region.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrate a clear progression of design thinking from concept to final execution for multiple projects.

• Showcase versatility in creating assets for both digital (web, social, email, ads) and print media.

• Highlight specific examples of how your design work directly supported brand objectives, such as increasing engagement, driving traffic, or enhancing brand perception.

• Include case studies or detailed explanations of your photo retouching and color correction process, emphasizing how you achieved specific visual outcomes.

• Present examples of brand book development or visual identity system implementation. Process Documentation:

• Be prepared to articulate your design workflow, from brief interpretation and concept generation to asset creation and final delivery.

• Showcase your approach to managing feedback and revisions from stakeholders, ensuring clarity and efficiency.

• Provide examples of how you ensure consistency and quality control across a suite of design assets for a single campaign or brand initiative.

• Detail your methods for staying updated on design trends and incorporating them into your work while maintaining brand integrity.

📝 Enhancement Note: Given the role's focus on building a brand from an early stage and targeting a specific market (US), the portfolio should emphasize strategic design thinking. Candidates should be ready to discuss how their design choices align with business goals and contribute to brand differentiation. The mention of Figma suggests a need for collaborative design processes, which should be reflected in how projects are presented.

💵 Compensation & Benefits

Salary Range: Based on the "middle+" experience level, the location in Turkey, and the "competitive market-based compensation" claim, a realistic range for a part-time role would likely be between 25,000 - 45,000 TRY per month, translating to approximately $800 - $1,400 USD per month. As the role transitions to full-time, this could increase to 50,000 - 80,000 TRY per month ($1,600 - $2,600 USD). These figures are estimates and will vary based on the candidate's specific experience, portfolio strength, and negotiation.

Benefits:

• Compensation: Competitive market-based salary.

• Work Arrangement: Initially part-time with a clear path to a full-time position as the brand scales.

• Flexibility: Flexible working hours to accommodate various time zones and personal schedules.

• Remote Work: Fully remote position, offering a high degree of autonomy and work-life balance.

• Office Access: Optional access to offices located in Kyiv and Warsaw for those who prefer an occasional in-office experience or collaboration.

• Travel: Support for work-related travel, including regular strategy meetups across Europe.

• Paid Time Off: Unlimited paid time off, contingent upon meeting agreed-upon performance KPIs.

• Professional Development: Support for professional education and participation in relevant industry events and conferences.

• Mentorship: Access to mentorship and a supportive, empowering team culture.

• Creative Ownership: Opportunities for significant creative ownership and influence on brand direction.

• Growth: Opportunities for substantial personal development and professional growth within an emerging company.

Working Hours: The role is initially part-time, with the potential to grow into a full-time 40-hour work week. Flexible working hours are a key benefit, allowing individuals to structure their day around core collaboration times and personal needs.

📝 Enhancement Note: The salary estimate is based on current market rates for experienced graphic designers in Turkey, adjusted for a remote role and the initial part-time status. The "Unlimited PTO" tied to KPIs is a common incentive in remote, performance-driven environments. The blend of remote work with optional office access and European meetups suggests a company culture that values flexibility while fostering in-person connection.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (Lingerie), E-commerce, Digital Marketing. The company is an ambitious fashion brand aiming to make a significant impact in the US lingerie market. This implies a focus on trend-setting, brand storytelling, and direct-to-consumer engagement.

Company Size: Early-stage, likely a startup or small to medium-sized business experiencing rapid growth. This means a dynamic, fast-paced environment where individual contributions have a direct and visible impact.

Founded: The company is in its early stages, focused on establishing its presence. This suggests a culture of innovation, agility, and a willingness to experiment.

Team Structure:

• The role is part of a remote-first team, collaborating closely with marketing and social media specialists.

• The Graphic Designer will likely report to a Marketing Lead or Creative Director, depending on the internal structure.

• Cross-functional collaboration is key, requiring effective communication with teams responsible for brand strategy, digital campaigns, and e-commerce operations. Methodology:

• Data-Driven Creativity: While creativity is paramount, the brand's US market focus and e-commerce nature suggest that design decisions will be informed by market trends, consumer behavior data, and performance metrics.

• Agile Development: The "fast-moving" environment points towards agile methodologies for campaign development and asset creation, requiring adaptability and quick iteration.

• Brand-Centric Approach: A strong emphasis on maintaining a cohesive and distinctive visual identity across all touchpoints will guide design processes.

Company Website: https://jobgether.com/how-jobgether-works (Note: This is the Jobgether platform website, not the partner company's brand website, which is not provided.)

📝 Enhancement Note: The company is operating as an emerging brand in a competitive market. This suggests a culture that values initiative, adaptability, and a strong work ethic. The "remote-first" model with optional office access and meetups indicates a desire to balance flexibility with team cohesion and strategic alignment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a "Middle+" Graphic Designer. This implies a level of autonomy and creative responsibility beyond junior roles. The designer is expected to contribute significantly to the brand's visual strategy and execution, potentially mentoring or guiding less experienced team members as the company grows.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Head of Marketing, or Creative Director, depending on the company's internal hierarchy. They will work closely with marketing and social media teams, acting as a key creative partner.

Operations Impact: The Graphic Designer's impact is directly tied to shaping the brand's perception, driving customer engagement, and supporting sales through compelling visuals across all marketing channels. Their work is critical for establishing brand recognition and desirability in the US market.

Growth Opportunities:

• Role Expansion: Transition from part-time to full-time, with potential for increased responsibility and leadership within the design function as the brand scales.

• Skill Development: Opportunities for professional education and participation in industry events, allowing for continuous learning and advancement in design skills, particularly in areas relevant to fashion and e-commerce.

• Creative Leadership: Potential to grow into a Senior Graphic Designer or Art Director role, taking greater ownership of the brand's overall visual direction and potentially building and managing a design team.

• Strategic Contribution: Influence the strategic direction of the brand's visual identity and marketing campaigns, gaining valuable experience in brand building for the US market.

📝 Enhancement Note: The "middle+" designation, combined with the early-stage nature of the brand, presents a significant opportunity for growth. Candidates who demonstrate strong initiative and a strategic mindset can expect to evolve the role and their career trajectory within the company. The emphasis on creative ownership is a strong indicator of potential advancement.

🌐 Work Environment

Office Type: The primary work environment is fully remote. The company also offers optional access to offices in Kyiv and Warsaw, providing flexibility for those who may benefit from an in-office setting occasionally. Regular strategy meetups across Europe suggest opportunities for in-person collaboration and team building in various locations.

Office Location(s): While the role is remote, optional office access is available in Kyiv and Warsaw. The company's target market is the US, but the team operates globally, with meetups potentially occurring across Europe.

Workspace Context:

• Remote Autonomy: A fully remote setup allows for personalized workspace optimization and freedom from traditional office constraints.

• Collaborative Tools: Expect to utilize digital collaboration tools (e.g., Slack, Asana, Figma) for seamless communication and project management with a geographically dispersed team.

• Team Interaction: Regular virtual meetings and periodic in-person meetups in Europe will facilitate team bonding and strategic alignment, fostering a connected remote culture.

Work Schedule: Flexible working hours are a significant benefit. While the role is initially part-time and can grow to full-time (approximately 40 hours/week), individuals can largely set their own schedules, provided they meet performance KPIs and align with core team collaboration times.

📝 Enhancement Note: The "remote-first" approach with optional office access and European meetups caters to a modern workforce seeking flexibility while maintaining team connection. Candidates should be comfortable with asynchronous communication and self-management, with the understanding that occasional travel for meetups may be required.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely conducted by Jobgether's AI or internal team to assess basic qualifications and fit.

• Portfolio Review: A critical stage where candidates present their portfolio, demonstrating design skills, strategic thinking, and aesthetic alignment with the brand. Be prepared to walk through specific projects, explaining your process, challenges, and outcomes.

• Creative/Technical Interview: May involve discussing design principles, software proficiency, photo retouching techniques, and problem-solving scenarios.

• Cross-functional Collaboration Interview: Likely with marketing and social media team members to assess communication style, collaborative approach, and ability to translate briefs into visuals.

• Final Interview: Potentially with a founder or senior leader to discuss cultural fit, long-term vision, and creative ownership.

Portfolio Review Tips:

• Curate Strategically: Select 4-6 of your strongest projects that best represent your skills relevant to fashion, lingerie, e-commerce, and brand building for the US market.

• Showcase Process: For each project, detail your thought process, from understanding the brief and initial concepts to execution and final assets. Use visuals to illustrate key stages.

• Highlight Impact: Quantify results where possible (e.g., increased engagement, conversion rates) or qualitatively explain how your design contributed to brand objectives.

• Demonstrate Versatility: Include examples of both digital (social media ads, website banners, email graphics) and print (lookbooks, packaging mockups) work.

• Explain Your POV: Clearly articulate your personal design aesthetic and how it aligns with or can elevate the brand's identity. Be ready to discuss trends and your interpretation.

• Technical Proficiency: Be prepared to discuss your proficiency with Adobe Creative Suite, Figma, and photo retouching techniques.

Challenge Preparation:

• Design Challenge: You might be given a small design task or a brief to create a concept piece (e.g., a social media ad campaign, a mood board for a new collection) to assess your creative thinking and execution under simulated conditions.

• Brand Alignment: Be ready to discuss how you would approach designing for a lingerie brand targeting the US market, considering cultural nuances and aesthetic preferences.

• Problem-Solving: Prepare to answer questions about how you handle creative briefs, manage feedback, and overcome design challenges.

📝 Enhancement Note: The emphasis on a "strong aesthetic point of view" and acting as a "creative partner" means the interview process will likely assess not just technical skills but also creative vision and strategic thinking. The portfolio review is paramount; candidates should treat it as a storytelling opportunity about their design journey and impact.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks.

  • Photoshop: For image manipulation, retouching, and complex compositing.
  • Illustrator: For vector graphics, logos, typography, and illustrations.
  • Lightroom: For efficient photo editing, color correction, and batch processing.

• Figma: Crucial for collaborative design, prototyping, and UI/UX elements, especially in a remote setting.

Analytics & Reporting:

• While not explicitly listed as a direct responsibility, understanding how design impacts performance metrics is key. Familiarity with tools like Google Analytics or platform-specific analytics (e.g., Instagram Insights) to understand engagement and conversion rates would be beneficial. CRM & Automation:

• Experience with CRM systems (e.g., Salesforce, HubSpot) is not directly required for the designer but understanding how design assets are used within marketing automation platforms (e.g., Mailchimp, Klaviyo) for email campaigns would be advantageous.

📝 Enhancement Note: Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Lightroom) and Figma is non-negotiable. The inclusion of Lightroom specifically points to a significant need for high-quality photo retouching and color correction, a common requirement for fashion and lifestyle brands. Figma's inclusion highlights a modern, collaborative design workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to push creative boundaries and develop distinctive visual content.

• Brand Integrity: A commitment to maintaining a consistent and premium brand identity across all touchpoints.

• Collaboration & Partnership: Working effectively with marketing and social media teams to achieve shared goals.

• Proactivity & Ownership: Taking initiative, owning design decisions, and actively contributing to brand growth.

• Agility & Adaptability: Thriving in a fast-paced, evolving startup environment.

• Data-Informed Design: While creative-led, an understanding that design should support business objectives and be informed by performance.

Collaboration Style:

• Remote-First Communication: Emphasis on clear, concise, and proactive communication through digital channels.

• Creative Partnership: Designers are expected to act as strategic partners, contributing ideas and feedback, not just executing briefs.

• Feedback Integration: Openness to constructive feedback and a process for iterating on designs based on stakeholder input.

• Knowledge Sharing: A culture that encourages sharing insights on design trends, tools, and best practices within the team.

📝 Enhancement Note: The company values proactive contributors who can act as creative partners. This suggests a culture that empowers individuals to take ownership and influence the brand's direction. The remote-first nature necessitates strong communication and collaboration skills, with an emphasis on asynchronous workflows and clear documentation.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Building from Scratch: Establishing a strong, recognizable visual identity in a competitive US lingerie market requires continuous innovation and strategic design thinking.

• Balancing Creativity with Market Demands: Ensuring that creative vision aligns with US market preferences, cultural sensitivities, and e-commerce performance metrics.

• Managing Remote Collaboration: Effectively communicating and collaborating with a dispersed team to maintain project momentum and creative alignment.

• Transitioning from Part-time to Full-time: Adapting to increased workload and responsibility as the brand scales and the role evolves.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in fashion photography retouching, digital campaign design, and e-commerce visual merchandising.

• Industry Exposure: Gain insights into the US fashion and lingerie market dynamics, consumer behavior, and digital marketing trends.

• Brand Strategy Involvement: Contribute to high-level brand discussions and strategic planning for visual identity development.

• Career Progression: Potential to grow into senior design roles, art direction, or even lead a design team as the company expands.

📝 Enhancement Note: The primary challenge and opportunity lie in shaping a new brand's visual identity. This requires a designer who is not only technically skilled but also strategically minded, capable of understanding market nuances and translating them into compelling visuals that drive business outcomes.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a visual identity for a new brand, especially one targeting the US market." (Focus on brand book development, mood boards, and initial asset creation.)

• "How would you approach photo retouching for lingerie photography to ensure it is both aspirational and authentic?" (Highlight attention to detail, skin tone accuracy, and maintaining realism.)

• "Walk us through a project where you had to balance creative vision with specific marketing objectives or client feedback." (Showcase your problem-solving skills and ability to adapt.)

• "How do you stay current with fashion and design trends, and how do you incorporate them into your work without losing brand consistency?" (Demonstrate your awareness and strategic application of trends.) Company & Culture Questions:

• "What interests you about working with an emerging lingerie brand targeting the US market?" (Show enthusiasm for the industry and market.)

• "How do you see your design style contributing to our brand's unique identity?" (Connect your aesthetic to the brand's positioning.)

• "Describe your experience working in a remote-first environment. How do you ensure effective collaboration and communication?" (Highlight your self-management and communication skills.)

• "What does 'creative ownership' mean to you, and how have you demonstrated it in previous roles?" (Show initiative and responsibility.) Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative: the challenge, your approach, the solutions, and the results.

• Visual Clarity: Use high-resolution mockups and clear examples of your work. Avoid clutter.

• Conciseness: Be prepared to present your portfolio within a set timeframe (e.g., 15-20 minutes), focusing on the most relevant projects.

• Technical Detail: Be ready to discuss the specific tools and techniques used for each project, especially photo retouching and software choices.

• Market Relevance: Emphasize how your designs are tailored for the target audience (US market) and the specific product category (lingerie).

📝 Enhancement Note: Interviews will likely assess not only technical proficiency but also strategic thinking, brand intuition, and collaborative spirit. Candidates should prepare to discuss their design philosophy, their understanding of the target market, and their ability to contribute creatively to a growing brand.

📌 Application Steps

To apply for this operations position:

• Submit your application through the Jobgether platform link provided.

• Portfolio Customization: Ensure your portfolio is tailored to this role. Highlight projects relevant to fashion, e-commerce, digital marketing, and branding for a US audience. Include strong examples of photo retouching and visual storytelling.

• Resume Optimization: Update your resume to clearly state your years of experience, key software proficiencies (Adobe Creative Suite, Figma), and any relevant industry experience (fashion, lingerie, beauty). Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your creative vision, and how you handle feedback. Prepare specific examples from your portfolio that demonstrate your ability to meet the role's requirements.

• Company Research: While the partner company's name isn't directly provided, research emerging fashion brands and their visual strategies in the US lingerie market. Understand current trends and what makes a brand stand out.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.