Brand & Content Graphic Designer

📍 Job Overview

Job Title: Brand & Content Graphic Designer

Company: The Food & Beverage Group

Location: Dubai, United Arab Emirates

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-03

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

• Design and produce high-quality visual brand assets across digital, print, operational, and in-venue touchpoints for a diverse portfolio of hospitality concepts.

• Execute approved brand systems with consistency and accuracy, ensuring brand guideline adherence across all creative outputs.

• Capture and edit engaging photo and short-form video content for social media platforms, focusing on food, people, venue, and lifestyle aesthetics.

• Collaborate closely with Brand and Digital Marketing teams to translate commercial priorities and campaign objectives into compelling visual content.

• Maintain organized asset libraries and production-ready artwork, ensuring efficient access and version control for all brand materials.

📝 Enhancement Note: This role is heavily execution-focused, requiring a designer who can translate established brand direction into tangible assets and social content at pace. The emphasis is on bringing approved creative concepts to life rather than defining overarching brand strategy. The blend of graphic design with hands-on content creation for social media (including photo/video capture and editing) is a key differentiator for this role in the current market.

📈 Primary Responsibilities

• Brand Asset Production: Execute and produce visual assets for menus, packaging, signage, uniforms, presentations, event materials, point-of-sale collateral, and in-venue communications, ensuring strict adherence to brand guidelines.

• Digital Content Design: Create visually appealing static posts, carousels, Stories, Reels covers, animated assets, and campaign graphics tailored for social media, website support, email communications, and promotional activities.

• Social Content Capture & Editing: Shoot, edit, and deliver short-form video and photo content featuring food, drinks, teams, venues, and events using tools like CapCut and native platform editors, applying strong visual pacing and brand-consistent aesthetics.

• Campaign Support: Assist in translating commercial priorities, menu launches, and seasonal promotions into visual content requirements, contributing to content calendars and developing platform-specific adaptations for campaigns.

• Brand Consistency Management: Ensure all deliverables across multiple brands maintain alignment in layout, typography, imagery, and visual quality, identifying and flagging any inconsistencies or outdated assets.

• Production Readiness: Prepare accurate, production-ready artwork for print, fabrication, digital use, and venue implementation, coordinating specifications and supplier-ready files as needed.

• Asset Library Maintenance: Maintain organized source files, asset libraries, templates, and version-control systems across all brands for efficient asset management and retrieval.

📝 Enhancement Note: The responsibilities emphasize a dual focus on foundational brand asset creation and dynamic social media content generation. The role requires not only design proficiency but also practical content capture skills in live environments, which is a growing expectation for designers in the hospitality and F&B sectors.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is typically expected for roles with this experience level and scope. Equivalent practical experience and a strong portfolio can often substitute for formal education.

Experience: 2–4 years of experience in graphic design, brand design, content design, or a similar creative role. Hospitality, F&B, lifestyle, or consumer-brand experience is strongly preferred.

Required Skills:

• Graphic Design Software Proficiency: Expert-level command of Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating a wide range of visual assets.

• Content Creation Tools: Strong working knowledge of CapCut, Canva, and native Instagram/TikTok editing tools for rapid social content production.

• Photography & Videography: Basic photography and videography skills, with experience shooting on smartphones (e.g., iPhone) in live environments and understanding of basic workflows.

• Brand Application: Proven ability to apply and maintain brand guidelines consistently across various touchpoints and multiple brand identities.

• Typography & Layout: Deep understanding of typography, composition, layout systems, colour theory, and image treatment principles.

• Social Media Platforms: Familiarity with the visual formats, trends, and best practices for Instagram, TikTok, and other relevant social media channels.

• Organizational Skills: Highly organized, proactive, detail-oriented, and capable of managing multiple brands, deadlines, and approval processes simultaneously.

• Communication: Good written English for captions, on-screen text, and short-form scripts; ability to communicate clearly on timelines and asset requirements.

Preferred Skills:

• Motion Design: Familiarity with Premiere Pro, After Effects, or other motion design tools for creating dynamic visual content.

• Prototyping Tools: Experience with Figma for digital design workflows.

• Arabic Language Skills: Arabic copywriting or content creation skills are advantageous for the local market.

• Print Production Knowledge: Understanding of print specifications, finishes, fabrication requirements, and supplier-ready file preparation.

📝 Enhancement Note: The experience requirement of 2-4 years positions this as a mid-level role. The emphasis on specific tools like CapCut and practical content capture highlights the evolving nature of design roles, especially in fast-paced consumer-facing industries like hospitality.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, diverse portfolio showcasing a minimum of 2-4 years of design work.

• Evidence of successful brand application across a variety of mediums: print, packaging, signage, menus, and digital assets.

• A dedicated section demonstrating social media content creation, including static posts, Stories, and short-form videos (Reels/TikToks) that the candidate has personally shot and edited.

• Examples of campaign creative and how it has been adapted for different platforms.

• Case studies or examples of maintaining brand consistency across multiple concepts or projects. Process Documentation:

• Demonstrations of organized source file management and asset library structures.

• Examples of preparing production-ready artwork for print or digital deployment, highlighting attention to technical specifications.

• Workflow examples showing how feedback and approvals were managed on design projects.

• Visuals showcasing adherence to typography, layout systems, and colour palettes according to brand guidelines.

📝 Enhancement Note: The portfolio is critical. It must explicitly show the candidate's ability to not only design but also to capture and edit social content. The ability to manage multiple brands and deliver production-ready files will be assessed through portfolio examples.

💵 Compensation & Benefits

Salary Range: Based on the experience level (2-4 years), location (Dubai, UAE), and the specialized skill set (graphic design combined with social content creation), a competitive salary range for this role in Dubai would typically fall between AED 8,000 to AED 15,000 per month, depending on the candidate's specific experience, portfolio strength, and the company's compensation structure.

Benefits:

• Full-time employment benefits as per UAE labor law.

• Potential for health insurance coverage.

• Paid annual leave.

• Opportunities for professional development and training in design and content creation.

• Exposure to a dynamic and growing portfolio of hospitality brands.

• Potential for creative freedom within established brand frameworks.

Working Hours: Standard working hours are likely to be 40 hours per week, with potential for occasional evenings, weekends, or events, especially during launches, seasonal activations, or priority campaigns. Flexibility is expected given the nature of content capture and event support.

📝 Enhancement Note: Salary estimates are based on industry benchmarks for mid-level graphic designers with content creation skills in Dubai, considering the cost of living and demand for specialized creative talent in the F&B and hospitality sectors. Benefits are standard for full-time roles in the UAE, with specific details to be confirmed by the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: Food & Beverage / Hospitality. The Food & Beverage Group operates within the dynamic and competitive hospitality sector, managing a portfolio of diverse dining and lifestyle concepts. This environment demands creativity, speed, and a keen understanding of consumer trends and brand positioning.

Company Size: While specific size isn't provided, the mention of a "growing portfolio of hospitality concepts" suggests a mid-sized to large organization with multiple brands under its umbrella, implying a structured marketing and brand management team.

Founded: Information not provided.

Team Structure:

• The role likely sits within a Marketing or Brand department.

• Close collaboration with Brand Managers, Digital Marketing specialists, Operations teams, chefs, and venue managers.

• Potential for direct reporting to a Creative Director, Head of Marketing, or Brand Manager.

• The team structure is expected to be collaborative, with cross-functional interaction being key to successful campaign execution and content delivery. Methodology:

• Brand Application: A strong emphasis on adhering to established brand guidelines and approved creative direction to maintain consistency across all brands.

• Content Planning: Collaborative development of content calendars and campaign briefs, translating marketing objectives into visual requirements.

• Agile Production: A fast-paced approach to design and content creation, often involving rapid iteration, quick edits, and timely delivery to meet launch and operational deadlines.

• Data-Informed Creativity: While execution-focused, there's an expectation to participate in performance reviews and use learnings to refine future creative output, suggesting a data-informed approach to content strategy.

Company Website: https://careers.thefoodandbeverage.group

📝 Enhancement Note: The company's focus on a "growing portfolio of hospitality concepts" indicates a need for versatile designers who can adapt to different brand identities and contribute to expansion efforts. The culture is likely to be dynamic, fast-paced, and collaborative, requiring strong interpersonal skills alongside creative talent.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role with a specialized focus on content creation. It's an execution-oriented position where the individual brings creative direction to life.

Reporting Structure: The role likely reports to a manager within the Marketing or Brand department, such as a Brand Manager, Creative Lead, or Head of Marketing. Collaboration will extend across various departments including Digital Marketing, Operations, and culinary teams.

Operations Impact: The designer's impact is crucial in shaping the visual identity and digital presence of multiple hospitality brands. High-quality visual assets and engaging social content directly influence brand perception, customer engagement, and ultimately, foot traffic and sales.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in social media content creation, short-form video editing, and potentially motion graphics.

• Brand Management Exposure: Gain experience managing visual consistency for a diverse portfolio of brands, offering insights into brand strategy and management.

• Creative Leadership: With proven success and expanded experience, potential to move into a Senior Designer or Art Director role, leading creative projects or mentoring junior designers.

• Cross-Functional Development: Develop a strong understanding of marketing campaign execution, operational needs, and digital marketing strategies within the hospitality sector.

📝 Enhancement Note: While this role is execution-focused, the exposure to multiple brands and the blend of design with content creation offers significant growth potential. The candidate can evolve into a specialist in hospitality branding and digital content, or transition into broader marketing or creative leadership roles.

🌐 Work Environment

Office Type: The role is described as "on-site," implying a physical workspace within The Food & Beverage Group's offices or potentially within one of their flagship venues for content capture. The environment is likely to be a modern office setting conducive to creative work.

Office Location(s): Emirates Hills, Dubai, United Arab Emirates. This location suggests a professional and potentially upscale working environment.

Workspace Context:

• Collaborative Atmosphere: The role requires close interaction with marketing, brand, and operational teams, fostering a collaborative and communicative workspace.

• Creative Tools & Technology: Access to necessary design software (Adobe Creative Suite), editing tools (CapCut), and potentially photography/videography equipment (e.g., company-provided or personal equipment used for business).

• Dynamic Environment: The nature of the F&B industry means the workspace can be fast-paced, especially during new launches, events, or campaign periods. The designer will also be expected to work in live venue settings.

Work Schedule: Typically 40 hours per week, but flexibility is expected for content capture during operational hours, events, and potential weekend or evening work during critical campaign periods or launches.

📝 Enhancement Note: The on-site requirement is important, especially given the need for content capture in live F&B environments. This offers a hands-on, immersive experience in the hospitality industry, distinct from a fully remote design role.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Application review focusing on portfolio relevance and experience.

• Creative Assessment/Portfolio Review: A deeper dive into the candidate's portfolio, with specific questions about their design process, content creation approach, and ability to manage multiple brands. Candidates will be asked to walk through specific projects, highlighting their role, challenges, and outcomes.

• Skills Demonstration: Potential for a practical design exercise or a short content creation task to assess proficiency with key tools (e.g., CapCut editing, social template design).

• Team/Manager Interview: Assessment of cultural fit, communication skills, problem-solving abilities, and understanding of the hospitality industry. Discussion on how they would approach specific creative challenges for the group's brands.

• Final Interview: May involve senior leadership to discuss strategic alignment and long-term potential.

Portfolio Review Tips:

• Showcase Versatility: Include a range of work demonstrating proficiency across print, digital, packaging, and especially social media content (both static and video).

• Highlight Content Capture: Clearly label and present examples of short-form video and photography that you have personally shot and edited. Explain the context and your role.

• Brand Application Examples: Present case studies showing how you've applied brand guidelines consistently across different deliverables for one or multiple brands.

• Explain Your Process: Be prepared to discuss your design process, from brief interpretation to final delivery, including how you handle feedback and revisions.

• Quantify Impact (if possible): While not always feasible for designers, if any of your work contributed to measurable outcomes (e.g., engagement on social media, successful campaign launch), highlight it.

• Tailor to the Role: Emphasize work relevant to hospitality and F&B, showcasing an understanding of the industry's visual language.

Challenge Preparation:

• Content Creation Scenario: Be ready to discuss how you would approach creating content for a specific new menu item or upcoming event, including shot list ideas and editing style.

• Brand Consistency Challenge: Prepare to explain how you would ensure visual consistency for a new brand launch within the group, or how you'd address an existing brand that has inconsistencies.

• Tool Proficiency: Demonstrate familiarity with Adobe Creative Suite and CapCut through your portfolio and discussion.

📝 Enhancement Note: The interview process will likely be heavily portfolio-driven. Candidates should be prepared to articulate their creative process and demonstrate practical skills in both graphic design and social media content creation, with a specific focus on their ability to execute within established brand frameworks.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Photoshop, Illustrator, InDesign (essential for all graphic design tasks).

• Video Editing Software: CapCut (essential for short-form social video), potentially Premiere Pro (preferred/advantageous).

• Content Creation Platforms: Canva (useful for quick social assets and templates).

• Mobile Devices: iPhone or similar for content capture.

Analytics & Reporting:

• Social Media Analytics: Familiarity with Instagram Insights, TikTok Analytics, and other platform-native tools to understand content performance.

• Basic Reporting: Ability to contribute visual elements for marketing reports or to interpret basic performance data to inform creative decisions.

CRM & Automation:

• Digital Asset Management (DAM) Systems: Experience with or ability to learn systems for organizing and versioning large asset libraries.

• Project Management Tools: Familiarity with tools like Asana, Trello, or Monday.com for managing tasks and deadlines.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and CapCut is non-negotiable. Familiarity with other video editing software and content creation platforms is a significant advantage. The ability to work with digital asset management and project management tools will also be beneficial for organizing high-volume work.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: While execution-focused, there's an expectation to bring creative ideas to life and adapt to evolving visual trends within brand guidelines.

• Consistency & Accuracy: A strong emphasis on maintaining brand integrity and delivering precise, production-ready assets.

• Collaboration & Teamwork: Working effectively with cross-functional teams to achieve shared marketing and brand objectives.

• Efficiency & Speed: The ability to deliver high-quality work quickly in a fast-paced hospitality environment.

• Detail-Oriented: Meticulous attention to detail in design, typography, colour, and production specifications.

Collaboration Style:

• Cross-Functional Integration: The designer will be a key collaborator, working closely with marketing, operations, and culinary teams to gather requirements and deliver assets that meet diverse needs.

• Feedback-Driven: Openness to receiving and incorporating feedback from multiple stakeholders, while advocating for brand consistency.

• Proactive Communication: Clear and timely communication regarding project status, potential challenges, and asset delivery.

• Visual Storytelling: A shared goal of creating compelling visual narratives that resonate with the target audience and enhance the brand experience.

📝 Enhancement Note: The culture likely values a blend of creative flair and operational discipline. Candidates who can demonstrate both artistic talent and a structured, collaborative approach will thrive. The "brand-aligned digital and print production with photo/video capture and short-form editing for marketing use" suggests a dynamic, hands-on team.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brands: Juggling distinct brand identities, guidelines, and stakeholder requirements across a diverse portfolio can be demanding.

• Pace of the Industry: The hospitality and F&B sectors are fast-moving, requiring quick turnarounds on content and design requests.

• Balancing Creative Execution with Brand Constraints: Delivering fresh, engaging content while strictly adhering to established brand frameworks.

• Content Capture in Live Environments: Comfort and skill in shooting photos/videos in busy, operational restaurant settings without disrupting service or guest experience.

• Evolving Social Media Trends: Staying abreast of platform updates and visual trends while translating them into on-brand content.

Learning & Development Opportunities:

• Advanced Social Media Content Creation: Deepen skills in short-form video editing, animation, and platform-specific content strategies.

• Hospitality Branding Expertise: Gain in-depth knowledge of branding within the F&B and hospitality sectors, understanding consumer psychology and market dynamics.

• Cross-Disciplinary Exposure: Learn about digital marketing campaigns, content planning, and operational requirements from collaborating teams.

• Potential for Specialization: Develop a niche in food photography/videography, motion graphics for social media, or brand system management.

📝 Enhancement Note: The primary challenge lies in the high-volume, multi-brand, fast-paced nature of the role. Growth opportunities are strong for those who can master these challenges and demonstrate expertise in both design execution and modern content creation techniques.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a social media campaign for a new menu launch at one of our [specific cuisine type] restaurants, considering our brand guidelines?" (Assesses understanding of brand application, campaign thinking, and social media strategy).

• "Describe a time you had to manage conflicting feedback from multiple stakeholders on a design project. How did you resolve it?" (Evaluates communication, stakeholder management, and problem-solving).

• "Walk us through your process for capturing and editing a Reel for Instagram, from initial concept to final post." (Tests practical content creation skills and understanding of social media storytelling). Company & Culture Questions:

• "What interests you about working for The Food & Beverage Group and in the hospitality industry specifically?" (Assesses motivation and cultural fit).

• "How do you stay updated on design trends and social media platform changes, and how do you incorporate them into your work while maintaining brand consistency?" (Evaluates proactivity and adaptability).

• "How do you ensure visual consistency across multiple brands or campaigns?" (Probes understanding of brand management and detail orientation). Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio with clear sections for brand application, social content (photo/video), print, and packaging.

• Tell a Story: For each project, briefly explain the brief, your role, your creative process, the challenges you faced, and the outcome.

• Highlight Content Creation: Dedicate a prominent section to your photo and video content. Use clear labels for "Shot and Edited by Me."

• Showcase Brand Adherence: Select examples that clearly demonstrate your ability to follow and apply brand guidelines meticulously.

• Be Prepared for Technical Questions: Expect questions about your software proficiency and your approach to production-ready files.

📝 Enhancement Note: Interview preparation should focus on demonstrating a strong understanding of brand consistency, practical content creation skills (especially for social media), and the ability to work efficiently in a fast-paced, multi-brand environment. Your portfolio is your primary tool; be ready to discuss it in detail.

📌 Application Steps

To apply for this Brand & Content Graphic Designer position:

• Submit your application through the provided link on The Food & Beverage Group's careers page.

• Portfolio Customization: Tailor your portfolio to prominently feature your most relevant work, including brand application across print/digital, and a strong emphasis on your social media content creation (photo and video) that you have personally shot and edited.

• Resume Optimization: Ensure your resume clearly highlights your 2-4 years of experience, proficiency with Adobe Creative Suite and CapCut, and any relevant hospitality or F&B industry experience. Use keywords from the job description.

• Prepare Your Narrative: Be ready to articulate your creative process, your approach to brand consistency, and your experience in content capture and editing during interviews. Practice walking through your portfolio.

• Company Research: Familiarize yourself with The Food & Beverage Group's current brands and their existing visual identity and social media presence. Understand their market positioning.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.