Graphic Designer (middle+, lingerie brand, US market)

📍 Job Overview

Job Title: Graphic Designer (Middle+ Level)

Company: Partner Company of Jobgether

Location: Bulgaria

Job Type: Full-time (initially part-time with growth potential)

Category: Creative & Design / Marketing Operations

Date Posted: September 3, 2026

Experience Level: Middle+ (2+ years)

Remote Status: Fully Remote (with optional office access in Kyiv and Warsaw)

🚀 Role Summary

• This role is critical for establishing and evolving the visual identity of an ambitious fashion brand targeting the U.S. lingerie market.

• The Graphic Designer will be responsible for translating brand strategy into compelling visual assets across digital and print mediums, ensuring consistency and cultural relevance.

• This position offers a unique opportunity to influence brand perception from an early stage in a fast-moving, remote-first environment.

• The role requires a designer with a strong aesthetic point of view, capable of creative partnership and proactive contribution to visual direction.

📝 Enhancement Note: While the core request is for a Graphic Designer, the emphasis on brand building, digital campaigns, e-commerce, and collaboration with marketing teams positions this role within the broader GTM (Go-To-Market) and Marketing Operations ecosystem. The need for a strong aesthetic point of view and proactive contribution suggests a strategic design function rather than purely execution. The location being Bulgaria for a US market brand implies a need for understanding international market nuances.

📈 Primary Responsibilities

• Brand Identity Development: Develop and continuously evolve the brand book, ensuring visual identity is distinctive, consistent, and aligned with fashion and cultural trends for the U.S. market.

• Digital Asset Creation: Create and adapt visual assets for the website, social media channels (including short-form content), email campaigns, and digital advertising platforms.

• E-commerce & Photography Enhancement: Retouch campaign imagery and e-commerce photography, including color correction, to maintain a cohesive and premium visual standard.

• Cross-functional Collaboration: Collaborate closely with marketing and social media teams to translate brand strategy and campaign objectives into compelling visual concepts and execute design briefs.

• Print & Offline Design: Design materials for offline advertising and print, including lookbooks, packaging, event collateral, and other marketing assets for potential U.S. market activations.

• Creative Concept Contribution: Contribute creatively to mood boards, visual concepts, and the overall direction of the brand’s aesthetic, demonstrating initiative beyond predefined briefs.

• Project Management: Manage multiple design projects simultaneously, ensuring quality, consistency, and adherence to deadlines in a fast-paced, remote-first environment.

• Design Standard Setting: Help establish and maintain a high design standard as the brand develops, taking ownership of visual decisions and proactively identifying opportunities to enhance the brand experience.

📝 Enhancement Note: The responsibilities highlight a need for strategic thinking in visual identity, not just execution. The mention of "U.S. market" and "cultural relevance" implies a requirement for market awareness. The "fast-paced, remote-first environment" suggests a need for strong self-management and communication skills, common in operations roles.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, or a related field is typically expected for mid-level design roles and would be beneficial.

Experience: 2+ years of professional graphic design experience. Experience in fashion, lingerie, beauty, lifestyle, or premium consumer brands is strongly preferred, with a focus on the U.S. market being a significant advantage.

Required Skills:

• Sophisticated Design Portfolio: A strong portfolio demonstrating advanced design work, visual storytelling capabilities, and a clear, distinctive personal point of view relevant to premium fashion brands.

• Design Fundamentals: Strong command of layout, typography, composition, visual hierarchy, and maintaining brand consistency across various mediums.

• Adobe Creative Suite Proficiency: Expert-level skills in Adobe Photoshop, Illustrator, and Lightroom for design, retouching, and color correction.

• Figma Expertise: Proficiency in Figma for collaborative design and prototyping, particularly for digital assets.

• Photo Retouching & Color Correction: Hands-on experience in high-quality photo retouching and color correction for campaign and product imagery.

• Print Design & Production: Experience producing print-ready materials for advertising, packaging, lookbooks, events, and other offline marketing collateral.

• Aesthetic Acumen: A sharp eye for aesthetics and detail, with a strong understanding of contemporary fashion, visual trends, and the U.S. market aesthetic.

• Independent Work & Deadline Management: Ability to manage competing priorities, work independently with minimal supervision, communicate effectively, and consistently meet deadlines.

• Collaborative & Proactive Mindset: A proactive approach, acting as a creative partner and contributing innovative ideas beyond executing predefined briefs.

• Passion for Fashion & Brand Building: Genuine interest in fashion, brand building, and creating visually distinctive work in an early-stage company environment.

Preferred Skills:

• Video Editing for Social Media: Basic video editing skills, particularly for creating short-form social content (e.g., Reels, TikToks).

• U.S. Market Familiarity: Deeper understanding of U.S. consumer behavior, cultural nuances, and design trends relevant to the lingerie market.

• Brand Book Development: Experience in creating or significantly contributing to the development of comprehensive brand guidelines.

• E-commerce Design Best Practices: Familiarity with design principles that drive conversion and enhance the online shopping experience.

📝 Enhancement Note: The "middle+" experience level and emphasis on a "strong aesthetic point of view" and "creative partner" role suggest that candidates with a proven track record of independent creative decision-making and a portfolio that showcases strategic design thinking will be highly valued. The preference for fashion/lingerie experience is crucial.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Strategic Visual Storytelling: Showcase projects that clearly articulate a narrative and evoke emotion, demonstrating how design contributed to brand messaging.

• Brand Identity Evolution: Include examples of how you've developed or evolved a brand's visual identity, with case studies detailing the process and outcome.

• Digital & Print Integration: Present a range of work that spans both digital platforms (social media, web banners) and print collateral (lookbooks, packaging), highlighting adaptability.

• Technical Proficiency Showcase: Demonstrate mastery of Adobe Creative Suite (Photoshop, Illustrator, Lightroom) and Figma through specific project examples, including retouching and complex layout work.

• U.S. Market Relevance: If possible, include work that shows an understanding of the U.S. market aesthetic or has been targeted towards U.S. consumers.

Process Documentation:

• Brand Book Development Process: Be prepared to discuss your approach to creating or maintaining a brand book, including key components and stakeholder alignment.

• Design Workflow: Detail your typical workflow from brief to final asset delivery, including concept development, revisions, and file management.

• Collaboration & Feedback Integration: Explain how you incorporate feedback from marketing, social media, and other teams into your design process.

• Quality Control & Consistency: Outline your methods for ensuring design quality, consistency, and brand adherence across all deliverables.

📝 Enhancement Note: For a design role, the portfolio is paramount. The emphasis here is on demonstrating not just technical skill but also strategic thinking, understanding of brand, and process. The "early-stage environment" implies that the ability to define and document processes will be highly valued.

💵 Compensation & Benefits

Salary Range: Based on location (Bulgaria), experience level (middle+), and the nature of the role (initially part-time, remote, for a U.S. market brand), a competitive market-based compensation is offered. For a middle+ Graphic Designer in Bulgaria, a gross monthly salary range of €1,200 - €2,000 (approximately $1,300 - $2,200 USD) is a reasonable estimate, depending on exact experience, portfolio strength, and negotiation. This range aims to be competitive within the Bulgarian market while acknowledging the international scope and potential for growth.

Benefits:

• Competitive Compensation: Market-based salary, reviewed for adjustments as the business scales.

• Flexible Work Schedule: Adaptable working hours to accommodate personal needs and productivity.

• Fully Remote Work: Freedom to work from any location, with potential for regular strategy meetups across Europe.

• Optional Office Access: Access to offices in Kyiv and Warsaw for those who prefer a co-working environment or need specific facilities.

• Unlimited Paid Time Off (PTO): Generous PTO policy contingent on meeting agreed-upon performance KPIs.

• Professional Development: Support for professional education and participation in relevant industry events and conferences.

• Work-Related Travel Support: Assistance for necessary travel related to the role.

• Mentorship & Supportive Culture: Access to mentorship and a team environment that is described as supportive and empowering.

• Creative Ownership & Growth: Significant opportunities for creative ownership, personal development, and professional advancement within an emerging brand.

• Impactful Role: The chance to build the visual identity of a new fashion brand targeting a major market.

Working Hours: While the role starts part-time, the expectation is for a commitment that allows for full-time potential. The company offers flexible working hours, suggesting that the 40-hour workweek (if full-time) can be structured around peak productivity times and project needs, aligning with remote work best practices.

📝 Enhancement Note: Salary estimation is based on general market data for graphic designers in Bulgaria with 2-5 years of experience, adjusted for the remote nature and the company's ambition. The benefits package is comprehensive, with an emphasis on flexibility, professional growth, and a supportive culture. "Unlimited PTO" is often tied to strong performance, so candidates should be aware of the KPI linkage.

🎯 Team & Company Context

🏢 Company Culture

Industry: Fashion (Lingerie), E-commerce, Digital Marketing. The brand is focused on establishing a distinctive presence in the U.S. market, indicating a growth-oriented, ambitious, and potentially trend-setting ethos.

Company Size: Early-stage startup environment. While exact numbers aren't provided, the description implies a lean, agile team where each member has a significant impact. This means a high degree of autonomy and responsibility.

Founded: The company is an emerging brand, suggesting a recent founding date and a focus on rapid development and market penetration.

Team Structure:

• Lean & Agile: Likely a small, cross-functional team composed of individuals from marketing, social media, design, and potentially operations/management.

• Remote-First: The primary mode of operation is remote, fostering independence and requiring strong communication protocols.

• Collaborative Partnership: The role emphasizes working closely with marketing and social media teams, suggesting a partnership model where designers are integrated into campaign planning and execution.

• Reporting: While not explicitly stated, a Graphic Designer would likely report to a Marketing Manager, Creative Director (if one exists), or a founding team member overseeing brand and marketing.

Methodology:

• Data-Driven Visuals: While design is creative, the emphasis on U.S. market targeting and e-commerce suggests that visual decisions will be informed by market trends, consumer behavior, and performance metrics.

• Agile Development: Given the early-stage nature, expect iterative design processes and quick adaptation to market feedback.

• Brand Consistency Focus: A core methodology will be maintaining a strong, consistent brand identity across all touchpoints.

• Proactive Improvement: The culture encourages designers to not just execute but to identify and propose visual improvements.

Company Website: https://jobgether.com/how-jobgether-works (This is Jobgether's website, not the partner company's. The partner company's website is not provided.)

📝 Enhancement Note: The context of an early-stage fashion brand targeting the U.S. market from Bulgaria is key. This implies a need for cultural adaptability, strong self-management, and a proactive, growth-oriented mindset. The "remote-first" aspect is a significant cultural indicator.

📈 Career & Growth Analysis

Operations Career Level: Middle+ Graphic Designer. This signifies a level beyond junior, where the individual is expected to work independently, contribute creatively, and manage projects with some oversight. The potential to grow into a full-time role indicates a pathway for increased responsibility and commitment.

Reporting Structure: Likely reports to a Marketing Lead, Creative Director, or a founding team member. The structure is expected to be relatively flat in an early-stage company, allowing for direct interaction with key decision-makers.

Operations Impact: The Graphic Designer's work directly influences brand perception, customer engagement, and conversion rates, particularly in the competitive U.S. e-commerce market. Their visual output is instrumental in shaping the brand's identity, driving marketing campaign effectiveness, and ultimately contributing to revenue growth.

Growth Opportunities:

• Full-Time Transition: Clear pathway to a full-time position as the brand scales, offering increased hours, potential salary adjustment, and greater project scope.

• Creative Ownership & Leadership: As an early-stage brand, there's a high likelihood of taking on significant creative ownership, potentially leading design initiatives and influencing the brand's visual direction more broadly.

• Skill Expansion: Opportunities to develop skills in areas like short-form video editing, advanced U.S. market design trends, and potentially contributing to broader brand strategy discussions.

• Professional Development: Explicit support for professional education and industry event participation allows for continuous skill enhancement and networking.

• Impactful Contribution: The chance to build a visual identity from the ground up offers a unique resume-building experience and the satisfaction of tangible impact.

📝 Enhancement Note: The growth trajectory is tied to the brand's scaling. Candidates should be aware that this is an opportunity to grow with the company, offering significant autonomy and impact but also requiring adaptability and a willingness to contribute beyond a narrow job description.

🌐 Work Environment

Office Type: Fully Remote. The company operates on a remote-first model, emphasizing flexibility and distributed teamwork.

Office Location(s): While primarily remote, there are optional office access points in Kyiv and Warsaw, which might serve as co-working hubs or meeting points for those in proximity.

Workspace Context:

• Independent Workstation: Candidates are expected to have their own suitable remote workspace with reliable internet connectivity.

• Digital Collaboration Tools: The team likely relies heavily on digital communication and collaboration tools (e.g., Slack, Zoom, project management software) to maintain connection and workflow.

• Creative Autonomy: The environment fosters independent work, encouraging designers to manage their time and creative process effectively.

• Potential for In-Person Strategy: Regular strategy meetups across Europe suggest opportunities for in-person collaboration and team building, though this is not a daily requirement.

Work Schedule: Flexible working hours are offered. This allows individuals to structure their workday around personal productivity peaks and project demands, a common benefit in remote operations and creative roles. While flexibility is key, meeting deadlines and collaborating effectively with the team will be paramount.

📝 Enhancement Note: The remote-first nature is central to the work environment. Candidates comfortable with asynchronous communication and self-directed work will thrive. The optional office access provides a potential benefit for those who occasionally prefer a co-working space.

📄 Application & Portfolio Review Process

Interview Process: The process is managed by the partner company, likely involving the following stages:

• Initial Application Screening: AI-powered matching by Jobgether followed by review by the hiring company for core requirements.

• Portfolio Review: A critical step where the candidate's portfolio is assessed for aesthetic, technical skill, and strategic thinking relevant to the brand.

• Hiring Manager/Team Interview: Discussion focusing on design approach, experience, collaboration style, and cultural fit. This may involve a creative brief or a deeper dive into portfolio projects.

• Potential Creative Challenge: The partner company might issue a small design task or case study to assess problem-solving skills and application of their brand aesthetic.

• Final Interview/Offer: Discussion with key decision-makers and offer extension.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest, most relevant projects. Prioritize work that demonstrates your aesthetic point of view, brand building capabilities, and experience with fashion/lifestyle brands targeting a U.S. audience.

• Tell the Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, and the impact of your work (quantifiable if possible). Use case study format.

• Highlight Technical Skills: Ensure examples showcase your proficiency in Photoshop, Illustrator, Lightroom, and Figma, especially retouching and complex layouts.

• Showcase Brand Consistency: Include examples that demonstrate your ability to maintain and evolve a brand's visual identity across different platforms.

• Address U.S. Market Nuances: If possible, explicitly mention how your design choices catered to the U.S. market's aesthetic or cultural expectations.

• Prepare for Discussion: Be ready to talk about your design philosophy, how you approach creative briefs, and how you handle feedback.

Challenge Preparation:

• Understand the Brand: Thoroughly research the emerging lingerie brand's (if information is available) or similar brands' visual identities and target audience.

• Focus on Aesthetic: If a challenge is given, prioritize aligning with a sophisticated, premium, and culturally relevant aesthetic for the U.S. market.

• Demonstrate Process: Show your thought process, even in a short task. Sketching, mood boarding, or outlining your approach can be valuable.

• Time Management: If a timed challenge is provided, manage your time effectively to deliver a polished result, even if not fully complete.

📝 Enhancement Note: The emphasis on an AI-powered matching process by Jobgether suggests that applicants should ensure their resumes and portfolios are well-optimized with relevant keywords. The portfolio review is paramount, and candidates should be prepared to articulate their strategic design thinking, not just showcase final outputs.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Creative Suite:

  • Photoshop: Essential for photo retouching, image manipulation, and complex digital compositions.
  • Illustrator: Crucial for vector graphics, logos, typography, and layout design.
  • Lightroom: Primarily for efficient photo editing, color correction, and batch processing of campaign and product imagery.

• Figma: A key tool for collaborative design, prototyping, UI/UX elements for digital platforms, and potentially brand guideline documentation.

Collaboration & Project Management Tools:

• Communication Platforms: Likely candidates will use tools such as Slack or Microsoft Teams for daily team communication.

• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com may be used for task tracking, workflow management, and project oversight.

• Cloud Storage: Platforms like Google Drive or Dropbox for file sharing and version control of design assets.

Video Editing (Preferred):

• Basic Video Editing Software: Experience with tools like Adobe Premiere Pro, Final Cut Pro, or even simpler mobile editing apps for creating short-form social media content is a plus.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is non-negotiable. Experience with collaboration and project management tools is also critical for effective remote work. The mention of "short-form social content" points towards tools and techniques relevant to platforms like Instagram Reels and TikTok.

👥 Team Culture & Values

Operations Values:

• Creativity & Aesthetic Excellence: A strong emphasis on producing visually stunning, sophisticated, and on-trend designs that align with a premium fashion brand.

• Brand Integrity: A commitment to maintaining a consistent and distinctive brand identity across all touchpoints, ensuring brand recognition and trust.

• Proactive Partnership: Valuing team members who act as creative partners, bringing ideas forward and contributing to strategic decisions rather than just executing tasks.

• Efficiency & Adaptability: In an early-stage, remote-first environment, efficiency in workflow and adaptability to changing market demands are crucial.

• Data-Informed Creativity: While creative vision is key, decisions are likely informed by an understanding of the target market (U.S. consumers) and performance metrics where applicable.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing and social media teams, requiring strong communication and understanding of campaign goals.

• Feedback-Driven Improvement: An open culture for feedback exchange is implied, where constructive criticism helps refine designs and processes.

• Knowledge Sharing: In a remote setting, proactive sharing of insights, trends, and best practices is vital for collective growth.

• Empowerment & Autonomy: The culture likely empowers individuals to take ownership of their work and contribute to broader brand development.

📝 Enhancement Note: The culture appears to blend creative passion with the pragmatism of building a brand in a competitive market. Collaboration is key, especially in a remote setup, and a proactive, idea-generating mindset is highly valued.

⚡ Challenges & Growth Opportunities

Challenges:

• Establishing Brand Identity: The primary challenge is to define and consistently execute a unique and compelling visual identity for a new brand in a saturated U.S. lingerie market.

• Remote Collaboration: Effectively collaborating and communicating creative vision and feedback in a fully remote setting requires strong interpersonal skills and process discipline.

• Balancing Creativity & Commercial Needs: Striking the right balance between artistic expression and the commercial objectives of e-commerce, marketing campaigns, and brand positioning.

• Adapting to Trends: Keeping pace with rapidly evolving fashion and visual trends, particularly those relevant to the U.S. market, and translating them into brand-appropriate designs.

• Early-Stage Uncertainty: Working in an early-stage company can involve a degree of ambiguity and shifting priorities, requiring flexibility and resilience.

Learning & Development Opportunities:

• Brand Building Experience: Gaining hands-on experience in shaping the visual identity of an emerging brand from its inception.

• U.S. Market Exposure: Deepening understanding of design aesthetics, consumer behavior, and marketing strategies specific to the U.S. market.

• Skill Specialization: Developing advanced skills in photo retouching, digital asset creation for various platforms, and potentially video editing for social media.

• Cross-Functional Acumen: Learning to collaborate effectively with marketing and social media teams, understanding their objectives and how design supports them.

• Creative Leadership Potential: As the brand grows, opportunities to take on more significant creative leadership roles and influence brand direction.

• Professional Education Support: Access to resources for formal learning, industry events, and skill enhancement.

📝 Enhancement Note: The challenges are inherent to startup environments and competitive markets, but they also present significant opportunities for professional growth and impact. Candidates should view these challenges as stepping stones for skill development.

💡 Interview Preparation

Strategy Questions:

• Brand Vision & Aesthetics: "How would you approach developing a visual identity for a new lingerie brand targeting the U.S. market? What key elements would you focus on?" (Be prepared to discuss mood boards, typography, color palettes, and imagery style.)

• Portfolio Deep Dive: "Walk us through your most relevant project in your portfolio. What was the objective, your specific contribution, the challenges, and the outcome?" (Focus on projects demonstrating brand building, fashion/lifestyle, and U.S. market relevance.)

• Creative Problem Solving: "Imagine our brand is launching a new collection. How would you translate the collection's theme into compelling social media visuals and website banners?" (Demonstrate your process from concept to execution.)

• Collaboration & Feedback: "Describe a time you received constructive feedback on your design that significantly improved the final output. How do you typically handle design feedback from non-designers?" (Highlight your ability to collaborate and iterate.)

Company & Culture Questions:

• Interest in the Brand: "What excites you about working with an emerging fashion brand, specifically in the lingerie category?" (Show genuine interest and understanding of the niche.)

• Remote Work Philosophy: "How do you ensure productivity and effective communication in a fully remote work environment?" (Discuss your self-management strategies and preferred communication tools.)

• Cultural Fit: "Our culture values creativity, partnership, and adaptability. How do these values align with your own working style?" (Connect your experience to their stated values.)

Portfolio Presentation Strategy:

• Storytelling is Key: Structure your presentation around narratives for each project, highlighting the problem, solution, and impact.

• Visual Clarity: Use high-quality mockups and clear layouts. Ensure your presentation itself reflects your design skills.

• Focus on Relevance: Prioritize projects that directly align with the requirements of this role (fashion, U.S. market, digital/print).

• Be Prepared to Discuss: Go beyond just showing the work; be ready to explain your rationale, design choices, and lessons learned.

• Conciseness: Respect time constraints; be prepared to present your strongest work efficiently.

📝 Enhancement Note: Interview questions will likely probe your understanding of brand building, your creative process, and your ability to work autonomously and collaboratively in a remote setting. Demonstrating an understanding of the U.S. market and fashion trends will be crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit Your Application: Use the provided link to submit your application through the Jobgether platform.

• Optimize Your Resume: Tailor your resume to highlight your 2+ years of relevant experience, emphasizing fashion/lifestyle brands, U.S. market exposure, and proficiency in Adobe Creative Suite and Figma. Use keywords from the job description.

• Curate Your Portfolio: Select your strongest, most relevant design projects. Ensure your portfolio clearly showcases your aesthetic, technical skills, and strategic thinking, with a focus on brand identity, digital/print assets, and photo retouching. Prepare to articulate the story behind each project.

• Prepare for Interview Questions: Review the "Interview Preparation" section above and practice articulating your responses, especially regarding your design process, creative vision, and experience with remote collaboration.

• Research the Brand (if possible): While the partner company is not named, research similar emerging fashion brands in the U.S. lingerie market to understand current trends and aesthetic expectations.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations/design industry-standard assumptions. All details should be verified directly with the hiring organization or through the application process. The AI matching process by Jobgether is designed to expedite candidate review.