Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Vero HR Ltd

Location: London, England, United Kingdom

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-09-03

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• This role focuses on creating high-impact visual assets for direct-to-consumer (DTC) health and wellness brands, with a strong emphasis on performance marketing and conversion optimization.

• The Graphic Designer will be instrumental in translating customer insights, scientific data, and commercial objectives into compelling creative across various digital channels, particularly Meta and Google.

• A core aspect of this position involves a data-driven approach to creative development, including testing, iteration, and refinement based on actual performance metrics.

• The role requires a blend of aesthetic design skills and a commercial mindset, aiming to produce creative that not only looks good but also drives user attention, understanding, trust, and action.

📝 Enhancement Note: While the raw title is "Graphic Designer," the description clearly indicates a strong focus on performance marketing, conversion optimization, and data-driven iteration, positioning this role within the broader GTM (Go-To-Market) and Marketing Operations spectrum, rather than purely aesthetic design. The emphasis on "creative as more than aesthetics" and "what actually performs" is key.

📈 Primary Responsibilities

• Develop engaging static and video creative assets specifically for paid advertising channels, with a primary focus on Meta (Facebook/Instagram) and Google Ads platforms.

• Translate customer insights, strategic briefs, and performance data into effective creative concepts and multiple variations for A/B testing and optimization.

• Design and optimize landing pages, website elements, and digital customer journeys with a clear focus on improving conversion rates and user experience (UX).

• Create a wide range of campaign-specific creative, including assets for product launches, strategic partnerships, public relations initiatives, social media content, email marketing, events, and potential retail applications.

• Design CRM and lifecycle communication assets, covering critical customer touchpoints such as onboarding, engagement, retention, and win-back campaigns.

• Evolve and consistently maintain a high-quality, unified visual brand identity across all communication channels to ensure brand integrity and recognition.

• Build and manage reusable templates, comprehensive creative systems, and organized asset libraries to significantly improve production efficiency and scalability.

• Proactively review creative performance data, analyze results, and use insights to inform iterative testing and continuous improvement of future creative work.

• Manage design projects from initial brief to final delivery, effectively coordinating with internal teams (growth, CRM, product), external agencies, and freelance creatives.

• Leverage AI and emerging creative tools to accelerate ideation and production workflows while rigorously maintaining high standards of creative quality and brand consistency.

• Analyze customer behavior, retention rates, and lifecycle performance metrics to identify trends and opportunities for creative intervention.

• Deliver regular, concise reporting on creative performance and provide actionable insights and recommendations to senior stakeholders.

• Ensure all customer-facing communications are accurate, compliant with relevant regulations, and strictly aligned with established brand guidelines.

• Collaborate closely with cross-functional teams, including growth, creative, and product departments, to enhance customer outcomes and drive commercial performance.

📝 Enhancement Note: The responsibilities are heavily weighted towards performance marketing and conversion-driven design, aligning with GTM operations. The inclusion of data analysis, reporting to stakeholders, and collaboration with growth/CRM teams points to a role that is deeply integrated into the revenue generation process.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, Marketing, or a related field is highly beneficial. Continuous learning in design trends and digital marketing best practices is expected.

Experience: A minimum of 2-5 years of proven professional design experience, with a significant portion focused on digital and performance-driven creative work. Experience within a direct-to-consumer (DTC) or subscription-based business model is advantageous.

Required Skills:

• Proven graphic design experience with a strong portfolio showcasing impactful digital and commercially focused work.

• Excellent digital design skills, including proficiency in creating assets for various online platforms.

• Demonstrated experience creating performance marketing creative specifically for paid channels (e.g., Meta, Google Ads).

• High proficiency in industry-standard design software: Figma, Canva, and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Solid understanding of User Experience (UX) principles, responsive design techniques, and conversion-focused design strategies.

• Experience designing for social media campaigns, CRM communications, and broader integrated marketing campaigns.

• A keen eye for detail, typography, color theory, and overall aesthetic craft.

• Ability to work efficiently under pressure, iterate quickly based on feedback, and manage multiple projects simultaneously.

• A commercially curious mindset, with a genuine desire to understand the "why" behind creative effectiveness and business impact. Preferred Skills:

• Experience with video editing software and creating engaging video content for digital advertising.

• Familiarity with A/B testing methodologies and the process of iterating creative based on performance data.

• Understanding of basic web development principles or experience working with website builders/CMS platforms.

• Knowledge of current trends in health and wellness marketing and direct-to-consumer engagement.

• Experience managing external creative partners or agencies.

• Familiarity with AI-powered creative tools for ideation and production acceleration.

📝 Enhancement Note: The emphasis on "commercially focused work," "performance marketing creative," and "conversion in mind" strongly suggests that candidates with a track record of driving measurable business results through design will be highly favored. The "commercially curious mindset" is a critical differentiator.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 diverse projects demonstrating a strong understanding of digital design principles and their application in driving commercial outcomes.

• Include case studies that highlight your process for translating briefs and performance data into effective creative solutions.

• Clearly articulate the objective of each project, your role, the design process undertaken, and the measurable results achieved (e.g., improved conversion rates, engagement, CTR).

• Demonstrate experience with conversion-focused design, landing page optimization, and creating assets for paid social and search campaigns.

• Showcase proficiency in Figma, Canva, and Adobe Creative Suite through the quality and diversity of your submitted work. Process Documentation:

• Be prepared to discuss your process for iterating on creative based on performance data and A/B testing results.

• Clearly explain your workflow for managing projects from brief to final delivery, including collaboration with stakeholders and external partners.

• Demonstrate your approach to building and maintaining creative systems, templates, and asset libraries for efficiency and brand consistency.

• Be ready to articulate how you use customer insights and performance metrics to inform your design decisions and strategic creative direction.

📝 Enhancement Note: The portfolio is paramount for this role, acting as the primary evidence of the candidate's ability to deliver commercially effective creative. The expectation is not just for aesthetically pleasing work, but for design that demonstrably contributes to business objectives, particularly conversion and revenue.

💵 Compensation & Benefits

Salary Range: A competitive salary ranging from £45,000 to £60,000 per annum, commensurate with the candidate's skills, experience, and proven track record in performance-driven design.

Benefits:

• Hybrid Working Model: Offers flexibility with a combination of remote work and in-office collaboration.

• Generous Annual Leave: 25 days of annual leave (pro-rata for the first year), in addition to public bank holidays.

• Central London Office: Access to a well-located office for collaborative work and team engagement.

• Impactful Role: Opportunity to be a key contributor in a small, ambitious, and highly collaborative team with genuine ownership over creative output.

• Direct Senior Access: Direct access to senior decision-makers, fostering accelerated learning and influence.

• Brand Shaping Opportunity: The chance to significantly contribute to and help shape the growth of a dynamic brand.

• Intersection of Disciplines: Work at the convergence of science, health, creativity, and customer experience.

Working Hours: The role is full-time, with a standard expectation of approximately 40 hours per week. While hybrid, specific in-office days may be determined by team needs and collaborative requirements, offering flexibility within a structured framework.

📝 Enhancement Note: The salary range is explicitly provided, which is a positive indicator for transparency. The benefits package emphasizes flexibility and the unique opportunity to impact a growing brand, appealing to ambitious mid-level professionals. The "40 hours per week" is an assumption based on standard full-time employment and the provided "FULL_TIME" employment type.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the health and wellness sector, specifically as a fast-growing direct-to-consumer (DTC) subscription business. This industry context implies a focus on customer acquisition, retention, and building a loyal community around health-related products or services. The operations will be geared towards supporting a scalable e-commerce model.

Company Size: Vero HR Ltd is described as a "small, ambitious, and highly collaborative team." This suggests a dynamic, fast-paced environment where individual contributions have a significant impact. For operations professionals, this often means broader responsibilities, direct access to leadership, and less bureaucratic structures.

Founded: While the exact founding date isn't provided, the description of a "fast growing" business implies it's likely a relatively young company or one that has recently entered a significant growth phase. This stage of growth often presents opportunities for process improvement and system implementation.

Team Structure:

• The Graphic Designer will be part of a small, integrated team. Collaboration is highlighted as a core element, suggesting a flat hierarchy where cross-functional communication is essential.

• The designer will work closely with senior leadership, the growth team, and the CRM team, indicating a direct link to revenue-generating functions.

• External creative partners and agencies will also be part of the operational ecosystem, requiring strong project management and vendor relationship skills. Methodology:

• Data-Driven Creative: A primary operational methodology is the continuous testing, iteration, and refinement of creative based on performance data and customer insights.

• Conversion Optimization: Design and campaign execution are fundamentally geared towards driving specific user actions, primarily conversions, which directly impacts commercial performance.

• Efficiency & Scalability: Building reusable templates, creative systems, and asset libraries is a key operational focus to improve production efficiency and support business growth.

• Agile Collaboration: The emphasis on collaboration with internal teams and external partners points towards an agile approach to project management and creative development.

Company Website: https://www.verohr.co.uk/

📝 Enhancement Note: The "small team" and "fast growing" descriptors are crucial for understanding the operational environment. It suggests a need for individuals who are adaptable, proactive, and comfortable with a degree of ambiguity, common in high-growth startups. The company's focus on health and wellness DTC subscription models shapes the operational priorities towards customer acquisition and retention metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, typically requiring 2-5 years of experience. It's an individual contributor role with significant ownership over creative output and its direct impact on commercial goals. It's a step up from entry-level design positions, demanding a blend of creative talent and strategic business understanding.

Reporting Structure: The Graphic Designer will report to senior leadership and collaborate closely with the growth and CRM teams. This indicates a direct reporting line to a manager or director overseeing marketing, growth, or creative functions. The close collaboration with these teams means their operational objectives are tightly linked.

Operations Impact: The operations of this role have a direct and measurable impact on revenue. By creating effective creative for paid channels, landing pages, and customer journeys, the designer directly influences customer acquisition, engagement, and conversion rates, which are critical drivers of a DTC subscription business's success. The emphasis on "commercial performance" and "customer outcomes" highlights this direct link.

Growth Opportunities:

• Specialization in Performance Marketing Design: Deepen expertise in creating creative that demonstrably drives business results, becoming a go-to specialist in performance-driven visual communication.

• Broader GTM Involvement: As the company grows, there may be opportunities to take on more strategic input into campaign planning, customer journey mapping, and overall brand strategy beyond pure design execution.

• Leadership Potential: With proven success and initiative, there could be a path to a Senior Graphic Designer role, team lead, or even creative director as the team and company scale.

• Cross-Functional Skill Development: Gaining deeper insights into CRM, growth marketing, and customer analytics through close collaboration, potentially leading to a more holistic understanding of GTM operations.

📝 Enhancement Note: The "growth opportunities" are inferred from the company's "fast growing" nature and the role's proximity to core revenue-driving functions. The emphasis is on developing specialized skills within performance marketing and expanding into broader GTM strategy as the company scales.

🌐 Work Environment

Office Type: The role is described as "Hybrid working with a Central London office location." This implies a modern office setup designed to accommodate both individual focused work and collaborative team sessions. The office likely serves as a hub for team meetings, brainstorming, and client interactions (if applicable), while remote days allow for focused design tasks.

Office Location(s): A central London location offers accessibility via public transport and proximity to a vibrant business hub. Specific details on amenities or exact location are not provided but can be assumed to be professional office space in a well-connected area of London.

Workspace Context:

• Collaborative Environment: The emphasis on a "highly collaborative team" suggests an open-plan or flexible office space that encourages interaction, idea sharing, and spontaneous problem-solving among team members.

• Tools and Technology: Access to high-performance computers, reliable internet, and the necessary software (Adobe Creative Suite, Figma, Canva) will be standard. The company's openness to AI tools suggests a forward-thinking approach to technology adoption.

• Team Interaction: Hybrid work requires intentional efforts for team interaction. Expect scheduled in-office days for team meetings, workshops, and social events to foster strong working relationships.

Work Schedule: The standard full-time work schedule is approximately 40 hours per week. The hybrid nature provides flexibility, allowing for a mix of remote and in-office work, which is beneficial for operations professionals who may need to manage deep work sessions alongside collaborative requirements.

📝 Enhancement Note: The "hybrid" work arrangement is a key aspect of the environment, requiring self-discipline and effective time management for operations professionals to balance remote focus with in-office collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and alignment with the role's requirements.

• Portfolio Review & Discussion: A dedicated session to walk through your portfolio, focusing on your design process, problem-solving approach, and the commercial impact of your work. Be prepared to discuss specific projects in detail.

• Skills Assessment/Task: Potentially a practical design exercise or a case study challenge, simulating real-world tasks to evaluate your design skills, speed, and ability to apply performance marketing principles.

• Team/Stakeholder Interviews: Meetings with senior leadership and key collaborators (e.g., from growth or CRM teams) to assess cultural fit, communication style, and understanding of business objectives.

• Final Interview: A concluding discussion to confirm mutual fit, discuss compensation, and outline next steps.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in digital design, performance marketing, and conversion optimization. Prioritize work with clear, measurable results.

• Tell a Story: For each project, clearly articulate the problem, your approach, the solution, and the outcome. Use data and metrics to support your claims of effectiveness.

• Highlight Process: Detail your design process, including how you interpret briefs, conduct research, iterate based on feedback, and use performance data.

• Showcase Tool Proficiency: Ensure your portfolio demonstrates expertise in Figma, Canva, and Adobe Creative Suite.

• Tailor to the Role: Emphasize projects that align with a DTC subscription model and the health/wellness sector, if possible.

Challenge Preparation:

• Understand Performance Metrics: Familiarize yourself with key performance indicators (KPIs) in digital marketing, such as CTR, conversion rate, CPA, LTV, and ROAS.

• Practice Iteration: Be ready to discuss how you would approach iterating on a given creative asset based on hypothetical performance data or feedback.

• Demonstrate Commercial Acumen: Be prepared to explain how your design decisions contribute to business goals and revenue generation.

• AI Tool Awareness: Research how AI can be integrated into design workflows for efficiency and ideation.

📝 Enhancement Note: The emphasis on a "commercially curious mindset" and "what actually performs" means interviewers will be looking for candidates who can connect design decisions directly to business outcomes, not just aesthetic quality. The portfolio is the primary tool for demonstrating this.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative UI/UX design, prototyping, and creating scalable design systems. Expect to use it for landing pages, digital journeys, and asset variations.

• Canva: Likely used for quicker, more accessible design tasks, social media content creation, and potentially for team members with less intensive design needs.

• Adobe Creative Suite: The industry standard for graphic design, including Photoshop for image manipulation, Illustrator for vector graphics, and potentially InDesign for layout-heavy projects.

Analytics & Reporting:

• While not explicitly listed as a designer tool, an understanding of analytics platforms (e.g., Google Analytics, Meta Ads Manager reporting) will be crucial for interpreting performance data.

• Proficiency in interpreting data presented in dashboards and reports will be necessary to inform design iterations. CRM & Automation:

• CRM Systems: Experience with or understanding of how designs are implemented within CRM platforms (e.g., for email campaigns) is beneficial.

• Automation Tools: Awareness of how creative assets are used in marketing automation workflows will be an advantage.

📝 Enhancement Note: The specific mention of Figma, Canva, and Adobe Creative Suite indicates a need for proficiency across a range of design tools, from professional-grade suites to more accessible platforms. The implied need to interpret performance data suggests a close working relationship with marketing automation and analytics tools.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A core value is the relentless pursuit of measurable results. Creative work is valued for its ability to drive customer action and commercial success.

• Data-Informed: Decisions, especially regarding creative iteration, are guided by performance data and customer insights. A scientific approach to testing and optimization is key.

• Collaboration & Ownership: The company fosters a highly collaborative environment where team members have genuine ownership over their work and contribute to shared goals.

• Efficiency & Innovation: There's an emphasis on improving production efficiency through systems, templates, and the adoption of new technologies like AI to accelerate workflows.

• Customer-Centricity: Understanding customer needs, insights, and behaviors is fundamental to creating effective creative and customer journeys.

Collaboration Style:

• Cross-Functional Integration: The designer will work closely with growth, CRM, and senior leadership, requiring seamless communication and a shared understanding of objectives.

• Feedback-Rich Environment: Expect a culture where constructive feedback is regularly exchanged to refine creative and improve outcomes.

• Agile & Iterative: The pace of work and the focus on testing suggest an agile approach where quick iterations and adaptability are valued.

• Shared Impact: Team members are encouraged to see their work as contributing to a collective impact on brand growth and commercial performance.

📝 Enhancement Note: The culture appears to be one of a high-growth startup: fast-paced, results-oriented, and collaborative, with a strong emphasis on data. Operations professionals in this environment need to be adaptable and comfortable with continuous improvement.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Aesthetics and Performance: The primary challenge is consistently creating visually appealing designs that also achieve strong performance metrics in competitive paid channels.

• Rapid Iteration Cycles: The need to rapidly test, analyze, and iterate on creative can be demanding and requires efficient workflow management.

• Data Interpretation: Translating complex performance data into actionable design insights requires strong analytical and critical thinking skills.

• Maintaining Brand Consistency: As creative assets proliferate across various channels, ensuring a consistent brand voice and visual identity requires meticulous attention to detail.

• Adopting New Tools: Staying current with emerging creative technologies, particularly AI tools, and integrating them effectively into workflows while maintaining quality.

Learning & Development Opportunities:

• Specialized Performance Design Training: Opportunities to deepen expertise in conversion rate optimization (CRO), A/B testing methodologies, and performance marketing creative best practices.

• Exposure to DTC Growth Strategies: Gaining in-depth knowledge of customer acquisition and retention strategies within a subscription-based e-commerce model.

• Cross-Functional Skill Enhancement: Learning from marketing, CRM, and product teams to develop a more holistic understanding of the GTM funnel and customer lifecycle.

• AI Tool Integration: Hands-on experience with cutting-edge AI tools for creative ideation and production, enhancing future employability.

• Brand Strategy Involvement: Potential to contribute to higher-level brand strategy discussions as the company scales and the designer's impact is recognized.

📝 Enhancement Note: The challenges are inherent to performance marketing design roles in fast-paced DTC environments. The growth opportunities are framed around skill specialization and expanding strategic involvement, aligning with a mid-level professional's career trajectory.

💡 Interview Preparation

Strategy Questions:

• "How do you approach creating creative for paid social campaigns to maximize engagement and conversion?" (Focus on your process, targeting, and iteration.)

• "Describe a time you used performance data to significantly improve a creative asset. What was the data, and what changes did you make?" (Highlight analytical skills and impact.)

• "How would you ensure brand consistency across multiple campaigns and channels, especially when working with external partners?" (Discuss brand guidelines, asset management, and collaboration.)

• "Walk us through your process for designing a landing page aimed at maximizing conversions for a new product launch." (Detail your UX, CRO, and design thinking.) Company & Culture Questions:

• "What interests you about the health and wellness sector and our DTC subscription model?" (Show research and genuine interest.)

• "How do you see your creative work contributing to the commercial success of a business like ours?" (Connect design to revenue and customer outcomes.)

• "Describe your ideal collaborative environment. How do you work with marketing and CRM teams?" (Emphasize communication and teamwork.)

• "How do you stay updated on design trends and new creative technologies, particularly AI?" (Demonstrate a commitment to continuous learning.) Portfolio Presentation Strategy:

• Start with Impact: Begin with your strongest, most commercially relevant projects.

• Quantify Success: For each project, clearly state the objective and the quantifiable results achieved (e.g., "Increased CTR by 15%", "Improved conversion rate by 8%").

• Explain Your "Why": Articulate the rationale behind your design decisions, linking them to user needs, business goals, and performance data.

• Highlight Process & Tools: Briefly explain your workflow and the tools