Graphic Designer (Mid-level)

📍 Job Overview

Job Title: Graphic Designer (Mid-level)

Company: Walker Tape Co

Location: West Jordan, Utah, United States

Job Type: Full-Time Indirect

Category: Marketing Operations / Creative Services

Date Posted: April 23, 2026

Experience Level: Mid-level (4+ years)

Remote Status: Hybrid

🚀 Role Summary

• This role is pivotal in translating Walker Tape's brand vision into compelling visual assets across print, digital, and packaging mediums, directly supporting Go-To-Market (GTM) strategies.

• The Graphic Designer will be instrumental in developing and maintaining brand consistency through high-quality visual content, ensuring alignment with marketing campaigns and product launches.

• This position requires a blend of creative design expertise and operational efficiency, leveraging design software and project management tools to streamline workflows.

• The role involves close collaboration with marketing, product development, and sales teams to produce impactful visual communications that enhance brand perception and drive engagement.

📝 Enhancement Note: While the input describes a Graphic Designer role, the tasks and collaboration outlined, especially regarding marketing materials, product packaging, and brand strategy alignment, indicate a strong connection to the broader GTM and Marketing Operations functions. The emphasis on utilizing AI tools and project management systems further bridges the gap into operational efficiency.

📈 Primary Responsibilities

• Design visually compelling graphics for product packaging, ensuring aesthetic appeal, brand consistency, and compliance with regulatory information where applicable.

• Develop and execute creative concepts for a wide range of marketing materials, including brochures, flyers, social media graphics, website banners, and email campaigns, all aligned with brand strategy and GTM objectives.

• Collaborate closely with product development and marketing teams to conceptualize and produce high-quality designs for new product launches and ongoing marketing initiatives.

• Manage the revision process for design assets, incorporating feedback from stakeholders to ensure client satisfaction and maintain design integrity across all platforms.

• Effectively manage multiple design projects simultaneously, prioritizing tasks and adhering to strict deadlines within a dynamic, fast-paced environment, utilizing project management software.

• Continuously research and stay abreast of the latest design trends, software advancements, and AI tools to enhance creative output and operational efficiency.

• Leverage AI tools and project management systems to optimize design workflows, improve efficiency, and uphold established operational processes.

📝 Enhancement Note: The responsibilities have been expanded to emphasize the operational aspects of design, such as project management, workflow optimization, and the use of technology (AI tools, project management systems) to ensure efficiency and consistency, which are critical in GTM and marketing operations.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Graphic Design, Visual Communications, or a closely related field.

Experience: Minimum of 4 years of professional graphic design experience, with a demonstrable track record in print, digital, and packaging design.

Required Skills:

• Proven proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign, for creating and manipulating complex graphics.

• Strong portfolio showcasing a diverse range of graphic design work, with specific examples of print, digital, and packaging design projects.

• Excellent understanding of typography, color theory, and fundamental design principles to create visually appealing and effective communications.

• Ability to develop and translate brand strategy into effective visual concepts that resonate with target audiences.

• Demonstrated experience in managing multiple design projects concurrently, with a strong emphasis on time management and meeting deadlines in a fast-paced setting.

• Effective communication and collaboration skills, with the ability to articulate design decisions and incorporate feedback from cross-functional teams.

• Capacity to work independently, take initiative, and manage workload efficiently with minimal supervision.

• A keen eye for detail, ensuring accuracy and quality in all design outputs.

Preferred Skills:

• Experience in product photography, including editing, color correction, and image manipulation.

• Strong understanding of print production processes, including pre-press requirements, material selection, and finishing techniques.

• Familiarity with AI-powered design tools and their application in streamlining creative workflows.

• Experience with project management software (e.g., Asana, Trello, Monday.com) for task tracking and workflow management.

📝 Enhancement Note: The preferred skills have been augmented to include project management software and AI tools, reflecting the "Leverage AI tools and project management systems to streamline workflow and uphold processes" requirement in the job description, aligning with operational efficiency expectations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is essential, showcasing a minimum of 4 years of professional design experience.

• Include specific case studies detailing your creative process from concept to final output for print, digital, and packaging projects, highlighting problem-solving approaches.

• Demonstrate your ability to translate brand strategy and marketing objectives into visually effective designs.

• Showcase examples of how you have managed design projects, including timelines, revisions, and stakeholder feedback integration.

Process Documentation:

• Be prepared to discuss your personal design process, from initial briefing and conceptualization to final delivery and revision cycles.

• Articulate how you ensure brand consistency and quality control across various design outputs and platforms.

• Explain your methods for managing project timelines, prioritizing tasks, and collaborating with cross-functional teams to meet project goals.

• Discuss your approach to incorporating feedback and iterating on designs to achieve optimal results and stakeholder satisfaction.

📝 Enhancement Note: This section has been tailored to emphasize the operational aspects of a design portfolio, focusing on process, project management, and the demonstration of efficiency and systematic approaches, which are crucial for operations roles.

💵 Compensation & Benefits

Salary Range: $55,000 - $70,000 per year.

Benefits:

• Comprehensive Health Coverage: Walker Tape® covers 90% of premiums for medical, vision, and dental insurance.

• Life Insurance: 100% premium coverage for a $50,000 life insurance policy for the employee, with additional $10,000 policies for spouse and dependents.

• Voluntary Benefits: Employee-paid options including Voluntary Life Insurance, Short-Term Disability Insurance, Critical Illness Insurance, and Accident Insurance.

• Retirement Planning: Generous 401(k) retirement plan with employer contributions, no employee match required.

• Paid Time Off (PTO):

  • Initial 44 hours of PTO upon hiring.
  • Additional 60 hours of PTO after a six-month anniversary.
  • PTO accrual increases annually based on years of service.

• Professional Development: Opportunities for conferences, training, and book purchases to support continuous learning and skill enhancement.

• Bonus Opportunities: Potential for bonuses, with eligibility from day one, tied to company performance.

Working Hours: Standard full-time hours, approximately 40 hours per week, with potential for hybrid work arrangements.

📝 Enhancement Note: The salary range is based on industry benchmarks for a Mid-Level Graphic Designer in the Utah region, considering the provided AI-estimated range and typical compensation structures for roles with 4+ years of experience. Benefits are detailed as provided in the input.

🎯 Team & Company Context

🏢 Company Culture

Industry: Manufacturing of adhesives and tapes, with a primary focus on the beauty and hair replacement systems sectors.

Company Size: The provided BambooHR URL and the general context suggest a growing company that values a close-knit team culture despite expansion. The company size is likely in the range of 50-250 employees, indicating a structure large enough for specialized roles like graphic design but small enough to maintain a familial atmosphere.

Founded: 1985, providing a long history and established presence in its industry.

Team Structure:

• The Graphic Designer will be part of a creative and marketing team, collaborating closely with product development and sales departments.

• This role likely reports to a Creative Director, Marketing Manager, or a similar leadership position within the marketing or brand department.

Methodology:

• Data-Driven Creativity: While creative, designs are expected to align with brand strategy and marketing objectives, implying a data-informed approach to visual communication.

• Process Optimization: The job description explicitly mentions leveraging AI tools and project management systems to streamline workflows, indicating a company commitment to efficient operational processes.

• Continuous Improvement: The company invests in employee learning and development, suggesting a culture that encourages ongoing skill enhancement and adaptation to new technologies and methodologies.

Company Website: https://walkertapeco.com/

📝 Enhancement Note: Inferences about company size and team structure are based on the provided information and common organizational patterns for companies with a long history and stated commitment to team culture while experiencing growth. The methodology section focuses on how design interacts with operations and strategy.

📈 Career & Growth Analysis

Operations Career Level: This is a Mid-Level Graphic Designer role, signifying a professional with 4+ years of dedicated experience. It requires an ability to work autonomously on projects, contribute creative concepts, and manage tasks with minimal supervision, while also being a collaborative team member. The role is positioned for someone who can execute designs effectively and contribute to brand consistency and marketing initiatives.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or a Head of Marketing. This position operates within the broader marketing and creative function, interfacing with product development and sales teams.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, product appeal, and the effectiveness of marketing campaigns. High-quality visuals are crucial for customer acquisition, retention, and the overall success of GTM strategies. The ability to translate brand identity into compelling visuals influences customer engagement and sales enablement.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific design areas like packaging, digital marketing graphics, or even motion graphics.

• Leadership Potential: With proven performance and experience, potential to move into a Senior Graphic Designer role, or even a Creative Lead or Art Director position, managing projects and junior designers.

• Cross-Functional Development: Possibility to gain broader marketing or product development insights through continued collaboration, potentially leading to roles with more strategic input.

• Continuous Learning: Access to industry conferences, training, and resources provided by the company to stay current with design software, AI tools, and industry trends, fostering professional growth.

📝 Enhancement Note: This section interprets the "Mid-level" designation and company culture to outline potential career trajectories and the role's impact within the operational framework of marketing and GTM.

🌐 Work Environment

Office Type: The role is described as Hybrid, indicating a blend of in-office and remote work. This suggests a professional office environment with dedicated workspaces for creative tasks, collaboration, and team meetings, complemented by flexibility for remote work.

Office Location(s): The primary office is located in West Jordan, Utah (84081). This location likely offers a professional workspace conducive to creative output and team collaboration.

Workspace Context:

• Collaborative Hub: The office environment is expected to facilitate face-to-face collaboration with marketing, product, and sales teams, essential for design feedback and project alignment.

• Creative Resources: Access to necessary design software (Adobe Creative Suite), potentially high-performance workstations, and other creative tools will be available.

• Team Interaction: Opportunities to engage with colleagues, participate in team brainstorming sessions, and contribute to a company culture that values its employees.

Work Schedule: A standard full-time schedule, approximately 40 hours per week, with a hybrid arrangement allowing for flexibility. This schedule supports the need for focused design work and collaborative meetings, accommodating both individual productivity and team integration.

📝 Enhancement Note: The "Hybrid" work arrangement is interpreted to infer the nature of the office environment and its role in facilitating collaboration and creative work for operations-adjacent roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio link to assess qualifications, experience, and design aesthetic.

• Technical Interview: Discussion focused on design skills, proficiency in Adobe Creative Suite, and understanding of design principles. May include a portfolio walkthrough.

• Creative Assessment/Challenge: Candidates might be asked to complete a design task or case study, simulating real-world project requirements, assessing problem-solving skills and creative output under pressure. This could involve adapting existing brand guidelines or creating new assets.

• Team/Stakeholder Interview: Meeting with potential team members and stakeholders (e.g., Marketing Manager, Product Lead) to evaluate collaboration style, communication skills, and cultural fit.

• Final Interview: May involve a discussion about company culture, career goals, and final offer negotiation.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the requirements of this role (print, digital, packaging).

• Showcase Process: For each project, include a brief overview of the challenge, your role, your thought process (sketches, wireframes, mood boards), the tools used, and the final outcome.

• Highlight Impact: Quantify results where possible (e.g., "Increased engagement by X%," "Contributed to Y% in sales"). If direct metrics aren't available, explain how your design supported the objective.

• Tailor to Walker Tape: If possible, create or adapt a sample piece that aligns with Walker Tape's brand and industry, demonstrating your understanding and initiative.

• Ensure Clarity: Make sure your portfolio is easily navigable, professional, and free of errors. Provide high-resolution images.

Challenge Preparation:

• Understand Brand Guidelines: Thoroughly review Walker Tape's existing branding, website, and marketing materials to grasp their visual identity.

• Focus on Objectives: If given a design challenge, ensure your solution directly addresses the stated objectives and target audience.

• Demonstrate Efficiency: If the challenge involves a workflow or tool usage component (like AI or project management), highlight how you would approach it efficiently.

• Be Ready to Explain: Prepare to articulate your design choices, rationale, and how your solution meets the brief.

📝 Enhancement Note: This section offers practical advice for a Graphic Designer role, framing the portfolio and interview process through an operational lens, emphasizing process, efficiency, and strategic alignment.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Photoshop for image editing and manipulation, Illustrator for vector graphics and illustrations, and InDesign for layout and print production.

• AI Design Tools: Familiarity and willingness to leverage AI tools for concept generation, image enhancement, workflow automation, and potentially content creation.

• Project Management Software: Experience with platforms like Asana, Trello, Monday.com, or similar for task tracking, workflow management, and collaborative project oversight.

Analytics & Reporting:

• While not a primary analytics role, understanding how design impacts metrics (e.g., website conversion rates, social media engagement, click-through rates) is beneficial.

CRM & Automation:

• While direct CRM management is unlikely, understanding how design assets are used within CRM-driven marketing campaigns or sales enablement materials would be advantageous.

• Awareness of marketing automation platforms and how visual content integrates into automated workflows.

📝 Enhancement Note: This section details the technology stack with a focus on how these tools support operational efficiency, project management, and the execution of GTM strategies, aligning with the role's operational implications.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to producing high-quality, visually appealing designs that meet brand standards and project objectives.

• Efficiency and Optimization: Embracing tools and processes, including AI and project management systems, to streamline workflows and maximize productivity.

• Collaboration and Communication: Valuing teamwork, open communication, and constructive feedback to achieve collective goals and ensure design alignment across departments.

• Adaptability and Continuous Learning: A proactive approach to staying current with design trends, software advancements, and industry best practices, fostering personal and professional growth.

• Brand Integrity: Dedication to upholding and enhancing the Walker Tape® brand identity through consistent and impactful visual representation.

Collaboration Style:

• Cross-Functional Integration: Actively participating in team meetings, design reviews, and project discussions with marketing, product, and sales teams to ensure design solutions meet diverse needs.

• Feedback-Driven Iteration: Openness to receiving and incorporating feedback from stakeholders, viewing it as an opportunity to refine designs and improve outcomes.

• Knowledge Sharing: Willingness to share design insights, best practices, and creative approaches with team members to foster a collaborative and innovative environment.

📝 Enhancement Note: This section interprets the company's stated values and operational requirements to define the expected team culture and collaboration style for a Graphic Designer role within a GTM-focused organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Successfully translating unique creative ideas while adhering to established brand guidelines and corporate objectives.

• Managing High Project Volume: Effectively prioritizing and executing multiple design projects simultaneously in a fast-paced environment without compromising quality or missing deadlines.

• Adapting to Evolving Technologies: Keeping pace with rapid advancements in design software, AI tools, and digital platforms to maintain a competitive edge.

• Integrating Feedback Effectively: Navigating diverse stakeholder feedback to achieve consensus while maintaining design integrity and achieving project goals.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to gain deeper expertise in Adobe Creative Suite or explore new design software and tools.

• Industry Conferences & Workshops: Participation in events focused on graphic design, branding, packaging, or digital marketing to learn from industry leaders and network.

• AI & Automation Skills: Development of skills in utilizing AI tools for design, workflow automation, and efficiency gains, positioning for future roles.

• Mentorship & Leadership: Potential for mentorship from senior creative staff or leadership roles as experience grows within the company.

📝 Enhancement Note: This section identifies potential challenges and growth avenues specific to a mid-level graphic designer in a dynamic company, focusing on skill development and career advancement within the operational context.

💡 Interview Preparation

Strategy Questions:

• Design Process & Rationale: "Walk us through a recent packaging design project from concept to completion. What were the key challenges, how did you overcome them, and what was the outcome?" Focus on your thought process, tool usage, and problem-solving.

• Brand Alignment: "How would you approach designing a new marketing campaign collateral that aligns with Walker Tape's existing brand identity while also conveying a fresh message?" Prepare to discuss how you interpret and apply brand guidelines.

• Efficiency & Tools: "Describe your experience using AI tools or project management systems to streamline your design workflow. Can you provide an example of how you've increased efficiency in a past role?" Be ready to discuss specific tools and methodologies.

Company & Culture Questions:

• Company Understanding: "What attracts you to Walker Tape®, and how do you see your design skills contributing to our success in the beauty and hair replacement industry?" Research the company's products, market position, and recent activities.

• Team Collaboration: "Describe a time you had to collaborate with a difficult stakeholder or incorporate challenging feedback on a design. How did you handle it?" Emphasize your communication and conflict-resolution skills.

• Growth Aspirations: "Where do you see yourself in your design career in the next 3-5 years, and how do you plan to achieve that growth?" Connect your aspirations to the learning opportunities offered by Walker Tape.

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the problem, your solution, and the impact. Use visuals to support your story.

• Highlight Key Skills: Clearly articulate which skills (e.g., typography, packaging expertise, software proficiency) were critical for each project.

• Demonstrate Process: Show not just the final product, but also sketches, wireframes, mood boards, or early iterations to illustrate your creative and problem-solving journey.

• Quantify Impact: Whenever possible, present metrics or qualitative feedback that demonstrate the success of your design.

• Concise and Engaging: Be prepared to present your portfolio efficiently, focusing on the most relevant aspects for the role and engaging the interviewers.

📝 Enhancement Note: These interview preparation questions are tailored to assess a Graphic Designer's fit within an operational and GTM context, focusing on process, efficiency, brand alignment, and collaborative skills.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your resume and a direct link to your online portfolio or personal website through the Walker Tape Co application portal.

• Portfolio Customization: Ensure your portfolio prominently features at least 3-5 high-quality projects showcasing your expertise in print, digital, and packaging design. Tailor your project selection to highlight work that aligns with Walker Tape's industry and brand aesthetic.

• Resume Optimization: Update your resume to clearly highlight your 4+ years of professional experience, proficiency in Adobe Creative Suite, and any experience with AI design tools or project management systems. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, demonstrating your problem-solving skills, and explaining how your work aligns with brand strategy and business objectives. Prepare to discuss your experience with collaboration and feedback.

• Company Research: Thoroughly research Walker Tape Co, its products, market position, and existing branding. Understand their commitment to team culture and employee development to better articulate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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