Graphic Designer (m/f/d)

📍 Job Overview

Job Title: Graphic Designer (m/f/d)

Company: Sanoptis

Location: Berlin, Berlin, Germany

Job Type: Full-time

Category: Marketing Operations / Creative Services

Date Posted: April 13, 2026

Experience Level: Mid-level (3+ years)

Remote Status: On-site

🚀 Role Summary

• Develop and execute holistic design concepts to shape and maintain the visual brand identity across multiple Sanoptis brands and locations.

• Create high-quality, print-ready communication materials with a strong emphasis on print design, ensuring brand consistency and professional execution.

• Manage the entire design lifecycle from layout and typesetting to final print-ready data preparation, demonstrating precision and attention to detail.

• Collaborate proactively with internal marketing, content teams, and stakeholders across various clinics to ensure seamless project delivery and alignment.

📝 Enhancement Note: This role is positioned within a marketing operations or creative services function, focusing on the consistent visual representation of a large healthcare group. The emphasis on print, brand identity, and cross-functional collaboration points to a need for strong operational discipline in creative execution.

📈 Primary Responsibilities

• Design and develop comprehensive visual concepts for diverse communication materials, ensuring alignment with Sanoptis' and its affiliated clinics' brand guidelines.

• Produce high-quality, print-ready assets, including brochures, flyers, presentations, and internal/external collateral, adhering to strict design and production standards.

• Execute precise layout, typesetting, and data finalization for print production, ensuring technically sound and visually appealing results.

• Uphold and advance the corporate design standards across all visual outputs, demonstrating a keen eye for detail and an understanding of the broader brand strategy.

• Serve as a key point of contact for design-related inquiries, proactively communicating with marketing, content, and clinical teams to manage project timelines and deliverables.

• Provide aesthetic consultation and conceptual input to enhance the visual communication strategy, leveraging expertise in typography, layout, and contemporary design trends.

• Manage multiple design projects simultaneously, prioritizing tasks effectively to meet deadlines and stakeholder expectations.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and operational project management, typical for a mid-level designer embedded within a larger marketing or GTM function. The focus on "print-ready" and "data finalization" indicates a need for meticulous process adherence crucial for operations.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Expertise in Adobe InDesign for layout and print production.

• Proficient knowledge of Adobe Illustrator and Adobe Photoshop for asset creation and manipulation.

• Demonstrated ability to work with precision, conceptual thinking, and adherence to brand guidelines.

• Strong communication skills, including proactive and solution-oriented collaboration with internal teams and stakeholders.

• Fluency in German (C2 level) and English (professional working proficiency).

• Understanding and application of typography, layout design, and visual communication principles.

Preferred Skills:

• Experience in the healthcare sector or with multi-brand organizations.

• Familiarity with digital design tools and workflows.

• Portfolio showcasing successful projects in print media and brand development.

📝 Enhancement Note: The requirement for C2 German and professional English, coupled with 3+ years of experience and specific Adobe Suite proficiency, indicates a need for a candidate who can operate independently and contribute to complex brand initiatives with minimal supervision. The mention of a portfolio as "advantageous" suggests it's a critical component for evaluation.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3 years of professional design work, with a strong emphasis on print collateral and brand identity projects.

• Include examples demonstrating proficiency in Adobe InDesign, highlighting layout, typesetting, and print-ready data preparation.

• Present case studies or project examples that illustrate conceptual thinking, problem-solving, and brand adherence.

• Demonstrate the ability to manage multiple projects, showing examples of work for different brands or stakeholders within a single portfolio.

Process Documentation:

• Be prepared to discuss your design workflow from brief to final delivery, including client/stakeholder communication and revision processes.

• Articulate your approach to maintaining brand consistency across various projects and platforms.

• Explain how you manage and organize design files for efficient retrieval and future use.

• Be ready to discuss how you ensure print-ready files are technically sound and meet production requirements.

📝 Enhancement Note: For a creative role with operational responsibilities, the portfolio is crucial for demonstrating practical skills and process adherence. The emphasis on "print-ready," "brand consistency," and "workflow" suggests the hiring team will scrutinize how candidates translate creative concepts into actionable, production-ready assets efficiently.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for Graphic Designers with 3+ years of experience in Berlin, Germany, the estimated annual salary range is €45,000 - €60,000. This estimation considers the competitive salary package mentioned, the specified experience level, and the cost of living in Berlin.

Benefits:

• Competitive Salary: An attractive base salary package.

• Performance-Based Bonus: Annual bonus tied to individual and company performance objectives, offering potential for increased earnings.

• Professional Development: Opportunities for continuous learning through training programs, online academies, workshops, and industry conferences to enhance design skills and industry knowledge.

• Subsidized Fitness Membership: Access to Wellpass Fitness Center with a subsidized membership, promoting physical well-being.

• Inclusive Culture: Work within a diverse and talented team that fosters a welcoming office environment and engages in regular team events.

• Creative Freedom: Significant autonomy and space for innovative ideas due to flat hierarchies and streamlined decision-making processes.

Working Hours:

• Approximately 40 hours per week, standard for a full-time position in Germany. The role is on-site, implying a structured work schedule during business hours.

📝 Enhancement Note: The salary range is an estimation based on typical German market rates for this role and location. The listed benefits are directly from the job description, highlighting a focus on employee well-being, professional growth, and a supportive work environment, which are key attractors for operations-minded professionals seeking stability and development.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare / Ophthalmology. Sanoptis is a leading European group in eye care, operating over 400 locations and representing more than 50 brands. This diverse portfolio means the graphic designer will engage with various visual identities and market segments within the healthcare industry.

Company Size: Large. With over 400 locations and numerous brands, Sanoptis operates on a significant scale, indicating a structured organization with established processes and a substantial marketing function.

Founded: The founding date is not specified, but the company's growth to over 400 locations suggests a history of strategic expansion and proven business models within the healthcare sector.

Team Structure:

• Operations Team Aspect 1: The graphic designer will be part of a marketing and content team, collaborating with colleagues specializing in content creation and campaign management.

• Operations Team Aspect 2: The role implies a reporting structure within the marketing department, likely to a Marketing Manager or Head of Creative, with project-specific collaboration extending to clinic management and other internal stakeholders.

• Operations Team Aspect 3: Cross-functional collaboration is a key aspect, requiring interaction with various clinic representatives, marketing specialists, and potentially product managers to ensure design initiatives are aligned with business objectives.

Methodology:

• Operations Process 1: Design concepts will be developed based on market research, brand strategy, and stakeholder input, with a focus on achieving specific communication goals for different brands.

• Operations Process 2: Workflow planning will involve managing project briefs, timelines, feedback loops, and final asset delivery, ensuring efficient and timely execution of design projects.

• Operations Process 3: While not explicitly stated as "automation," the emphasis on "print-ready data" and "consistent design solutions" suggests a systematic approach to production that minimizes errors and ensures scalability across multiple brands.

Company Website: https://www.sanoptis.com/ (Derived from domain information)

📝 Enhancement Note: Sanoptis' scale in the healthcare sector suggests a need for robust brand governance and operational efficiency in creative output. The graphic designer's role is critical in maintaining this consistency across a large, diverse network.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer. This role is suitable for professionals with established design skills and at least 3 years of experience. It offers the opportunity to take ownership of design projects, contribute to brand strategy, and work with a large, established organization.

Reporting Structure: The graphic designer will likely report to a Marketing Manager or Head of Creative Services. While working within a team, they will also have direct collaboration with stakeholders across various clinics, requiring strong communication and project management skills to navigate these relationships effectively.

Operations Impact: The graphic designer's work directly impacts brand perception, marketing effectiveness, and the overall professional image of Sanoptis and its affiliated clinics. High-quality, consistent design can enhance patient engagement, support marketing campaigns, and reinforce brand trust, contributing directly to the company's GTM strategy.

Growth Opportunities:

• Operations Skill Advancement: Deepen expertise in print production, brand management, and potentially explore digital design. The role offers exposure to a large portfolio, providing diverse project experience.

• Industry Specialization: Gain specialized knowledge in healthcare marketing and ophthalmology, a niche but growing sector.

• Leadership Potential: With proven success and expanded responsibilities, there may be opportunities to lead design projects, mentor junior designers, or move into a Senior Graphic Designer or Art Director role within Sanoptis' expanding network.

📝 Enhancement Note: The growth path suggests that while this is a designer role, the operational aspects of managing projects, stakeholders, and brand consistency are key to career progression within a larger corporate structure like Sanoptis.

🌐 Work Environment

Office Type: On-site in Berlin. The description implies a traditional office setting where collaboration and in-person interaction are valued.

Office Location(s): Friedrichstraße 187, 10117 Berlin, Germany. This is a central business district location, suggesting good accessibility via public transport.

Workspace Context:

• Workspace Aspect 1: The role emphasizes collaboration with marketing and content teams, suggesting a dynamic and interactive work environment within the office.

• Workspace Aspect 2: Standard design software (Adobe Creative Suite) will be the primary tools. The company's scale suggests access to necessary hardware and potentially other project management or collaboration software.

• Workspace Aspect 3: Working with stakeholders from over 400 locations and 50 brands indicates frequent interaction and communication with diverse internal clients, fostering cross-functional relationships.

Work Schedule:

The role is full-time, approximately 40 hours per week. As an on-site position in Germany, it adheres to standard business hours, likely Monday to Friday. The emphasis on "creative freedom" and "flat hierarchies" might suggest some flexibility in task management, but the core schedule will be office-based.

📝 Enhancement Note: The on-site nature and emphasis on collaboration point to a professional, team-oriented work environment typical of larger corporate offices. The Berlin location offers access to a vibrant creative and business community.

📄 Application & Portfolio Review Process

Interview Process:

• Process Step 1 (Screening): Initial review of CV and portfolio. Candidates should ensure their CV highlights relevant experience and that their portfolio is easily accessible and showcases their best work, particularly print design and brand consistency examples.

• Process Step 2 (Interview 1): Likely a conversation with the hiring manager to discuss experience, skills, and fit with the team. Be prepared to discuss specific projects from your portfolio, your design process, and how you handle feedback and revisions.

• Process Step 3 (Creative Task/Interview 2): A potential design task or a more in-depth interview focusing on conceptual thinking, problem-solving, and brand application. This may involve presenting and discussing your portfolio in detail, explaining your approach to brand consistency and print production.

• Process Step 4 (Final Interview): Potentially with HR or a senior leader to discuss compensation, benefits, and cultural fit.

Portfolio Review Tips:

• Portfolio Tip 1: Curate your portfolio to prominently feature projects demonstrating your skills in Adobe InDesign, layout design, typography, and print-ready file preparation. Include a variety of work if possible, but prioritize quality and relevance.

• Portfolio Tip 2: For each project, clearly articulate the brief, your role, the challenges you faced, your design process, and the final outcome. Quantify results where possible (e.g., "improved brand recognition," "successful campaign launch").

• Portfolio Tip 3: Be ready to present your portfolio digitally, ensuring clear navigation and high-quality visuals. Practice walking through your key projects, highlighting your decision-making process and how you ensured brand consistency.

• Portfolio Tip 4: Research Sanoptis and its brands. Consider how your design philosophy aligns with their mission and values, and be prepared to discuss how you would approach designing for their specific industry (ophthalmology).

Challenge Preparation:

• Challenge Preparation 1: If a design challenge is given, focus on understanding the brief thoroughly. Prioritize clarity, brand alignment, and technical execution over overly complex or experimental designs.

• Challenge Preparation 2: Manage your time effectively during any design task. Present your solution logically, explaining your creative choices and how they meet the project requirements.

• Challenge Preparation 3: Practice articulating your design rationale clearly and concisely. Be prepared to discuss your approach to working with stakeholders and incorporating feedback constructively.

📝 Enhancement Note: The emphasis on portfolio review and potential design challenges underscores the practical, execution-focused nature of this role. Candidates should prepare to demonstrate not just creative talent but also the operational discipline to deliver high-quality, production-ready assets consistently.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe InDesign: The core tool for layout, typesetting, and print production. Mastery is essential.

• Adobe Illustrator: For creating vector graphics, logos, and illustrations.

• Adobe Photoshop: For image editing, retouching, and digital asset creation.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the graphic designer's core responsibilities, but understanding how marketing materials are distributed or managed within a CRM or marketing automation platform could provide valuable context.

📝 Enhancement Note: The technology stack is heavily focused on the Adobe Creative Suite, which is standard for graphic design roles. The absence of explicit mentions of other operational tools suggests this role is focused purely on creative execution within established brand and production frameworks.

👥 Team Culture & Values

Operations Values:

• Excellence and Precision: A strong emphasis on high-quality output, meticulous attention to detail in layout, typography, and print readiness.

• Brand Consistency: A core value driving the need for adherence to corporate design guidelines across a wide range of brands.

• Collaboration and Teamwork: Proactive and solution-oriented interaction with marketing, content teams, and clinic stakeholders is crucial for project success.

• Innovation and Improvement: Encouragement to contribute own ideas and support the evolution of visual communication.

• Customer Focus (Internal & External): Designing with the end-user (patient, clinic staff) in mind, ensuring clear, effective, and professional communication.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing and content teams to ensure design complements messaging and campaign objectives.

• Proactive Communication: Regularly engaging with internal stakeholders to gather requirements, provide updates, and manage expectations.

• Feedback Exchange: Openness to constructive criticism and iterative design processes to achieve optimal results.

• Knowledge Sharing: Contributing to a team environment where best practices in design and production are shared.

📝 Enhancement Note: The values and collaboration style emphasize a blend of creative contribution and disciplined execution. Operations professionals will recognize the importance of clear communication, process adherence, and teamwork in achieving consistent brand messaging across a large organization.

⚡ Challenges & Growth Opportunities

Challenges:

• Managing Multiple Brand Identities: Effectively switching between and maintaining distinct visual styles for over 50 brands while adhering to Sanoptis' overarching corporate identity.

• Balancing Creative Freedom with Brand Constraints: Innovating and bringing new ideas while strictly adhering to corporate design guidelines and print production requirements.

• Cross-Functional Stakeholder Management: Coordinating design needs and feedback from numerous clinics and internal departments, each potentially having unique requirements or perspectives.

• Ensuring Print Production Quality: Guaranteeing that all print-ready files meet technical specifications for various printing methods and materials.

Learning & Development Opportunities:

• Operations Skill Advancement: Deepen expertise in print production workflows, brand governance, and project management within a large corporate structure.

• Industry Exposure: Gain in-depth knowledge of the healthcare and ophthalmology sectors, including their specific communication needs and regulatory considerations.

• Mentorship and Leadership: Opportunities to learn from senior marketing professionals and potentially develop into a lead designer role, overseeing specific brand portfolios or project types.

📝 Enhancement Note: The challenges highlight the operational complexities of working with a large, multi-brand organization. The growth opportunities suggest a path for skill development that combines creative expertise with operational effectiveness.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a design concept from initial brief to final print-ready asset. How do you ensure brand consistency throughout?" (Focus on workflow, stakeholder communication, and brand adherence).

• "Walk us through a challenging print design project from your portfolio. What were the key challenges, how did you overcome them, and what was the final outcome?" (Prepare a case study emphasizing problem-solving, technical execution, and results).

Company & Culture Questions:

• "What interests you about Sanoptis and our work in the ophthalmology sector?" (Research the company's mission, values, and recent activities).

• "How do you see your design skills contributing to the visual communication goals of a large healthcare group like Sanoptis?" (Align your skills with the company's needs and impact).

Portfolio Presentation Strategy:

• Presentation Strategy 1: Structure your portfolio presentation logically, perhaps by brand, project type, or by showcasing your core skills (e.g., layout, typography, brand identity). For each piece, clearly state the objective, your role, the process, and the outcome.

• Presentation Strategy 2: Be prepared to discuss the technical aspects of your print-ready files, such as color profiles, resolution, and bleed. Highlight how you ensure accuracy and minimize production errors.

• Presentation Strategy 3: Practice articulating your design rationale concisely and engagingly. Be ready to answer questions about your creative choices and how they support business objectives.

📝 Enhancement Note: The interview questions are designed to assess not only creative talent but also operational discipline, communication skills, and strategic thinking relevant to a corporate environment. Preparing specific examples from your portfolio is key.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link (likely via Personio).

• Concrete preparation step 1: Customize your resume to highlight your 3+ years of experience, Adobe Creative Suite proficiency (especially InDesign), and any relevant print design or brand identity projects. Use keywords from the job description.

• Concrete preparation step 2: Prepare a strong portfolio that showcases your best print design work, brand consistency examples, and your process. Ensure it's easily accessible (e.g., a professional website or PDF) and clearly organized.

• Concrete preparation step 3: Practice walking through your portfolio with a focus on explaining your design process, technical execution for print, and how you manage stakeholder feedback. Be ready to discuss your salary expectations and earliest availability.

• Concrete preparation step 4: Research Sanoptis, its brands, and the ophthalmology market. Understand their current visual communication and identify how your skills can add value and maintain their brand integrity.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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