Graphic Designer

📍 Job Overview

Job Title: Graphic Designer - Marketing

Company: Truelogic (for a Creative & Social Media Agency Client)

Location: Panama

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: June 23, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

This role focuses on creating social-first creative assets and platform-native content for a leading creative and social media agency.
The position requires a deep understanding of internet culture, meme formats, and social trends to translate these into visually compelling storytelling for platforms like TikTok, Instagram, X, Threads, LinkedIn, and YouTube Shorts.
You will be responsible for designing a variety of visual content, including static posts, carousels, stories, and presentation materials, ensuring creative quality and platform relevance.
This is a fully remote, full-time position offering competitive USD pay and a high degree of autonomy, ideal for a designer passionate about digital culture and engagement.

📝 Enhancement Note: While the title is "Graphic Designer - Marketing," the detailed responsibilities and qualifications strongly indicate a specialization within creative operations and social media content creation, rather than traditional marketing operations. The emphasis on platform-native design, meme culture, and trend participation positions this role at the intersection of creative execution and social media strategy.

📈 Primary Responsibilities

Design social-first creative assets tailored for platforms such as TikTok, Instagram, X, Threads, LinkedIn, and YouTube Shorts.
Develop engaging memes, trend-driven content, and reactive assets that resonate with current internet culture and social conversations.
Create a range of visual content including static posts, carousels, stories, social templates, and presentation materials for campaigns and pitches.
Translate social insights, cultural moments, and emerging online trends into compelling visual concepts that drive engagement.
Collaborate closely with cross-functional teams including Creative Directors, Copywriters, Strategists, Community Managers, and Account Managers to ensure cohesive campaign execution.
Actively contribute ideas and creative solutions during brainstorming sessions and creative development meetings.
Support the development and execution of campaign launches, content calendars, pitch decks, and new business initiatives.
Maintain high standards of creative quality, brand consistency, and platform-specific relevance across all visual deliverables.
Continuously research and stay updated on internet culture, creator trends, social platform updates, and emerging content formats to inform creative output.

📝 Enhancement Note: The responsibilities highlight a strong focus on rapid, culturally relevant content creation, aligning with the needs of a dynamic social media agency. The emphasis on "platform-native" and "trend-driven" content suggests a need for agility and a deep understanding of how content performs on specific social channels, moving beyond traditional graphic design tasks.

🎓 Skills & Qualifications

Education: Not explicitly specified, but a Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field is typically expected for this experience level.

Experience: 2–5 years of professional experience in graphic design, specifically within a creative agency, social media agency, media company, design studio, or in-house brand team.

Required Skills:

Proven experience in graphic design, with a strong portfolio showcasing social-first campaigns, organic social content, meme-driven creative, trend participation, and platform-native design.
Deep understanding of internet culture, meme formats, social trends, and creator ecosystems.
Advanced proficiency in the Adobe Creative Suite, with particular expertise in Photoshop and Illustrator.
Strong skills in typography, composition, layout, and visual storytelling.
Demonstrated ability to create content optimized for various social platforms and their specific audiences.
Ability to work efficiently, manage multiple projects simultaneously, and thrive in a fast-paced, deadline-driven environment.
Excellent communication, collaboration, and organizational skills.
High level of creative judgment and meticulous attention to detail. Preferred Skills:
Experience with After Effects, motion graphics, or basic animation.
Familiarity with TikTok-native editing styles and creator content creation.
Experience working on influencer marketing or creator-led campaigns.
Strong conceptual thinking and idea generation skills.
Experience creating reactive or real-time social content.
Understanding of social media performance metrics and content optimization strategies.
Experience contributing to pitch decks or new business presentations.

📝 Enhancement Note: The requirements emphasize a unique blend of design technical skills and cultural fluency. The portfolio requirement is critical, specifically asking for examples of social-first and meme-driven content, which is a niche within graphic design. The "Differentials" section points towards a desire for candidates with motion graphics or video editing capabilities, suggesting a move towards more dynamic content formats.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Showcase a minimum of 2-3 social-first campaigns with clear objectives and demonstrated results.
Include examples of meme creation and trend participation, highlighting how cultural relevance was achieved.
Demonstrate proficiency in designing for multiple social media platforms (e.g., TikTok, Instagram, X, LinkedIn) with platform-specific considerations.
Present static posts, carousels, stories, and social templates that reflect strong layout, typography, and visual storytelling.
Include examples of presentation materials or pitch decks if available, showcasing ability to translate ideas visually for stakeholders. Process Documentation:
While not explicitly requested, candidates should be prepared to discuss their design process, from brief interpretation to final asset delivery.
Be ready to explain how you translate social insights and cultural trends into visual concepts.
Articulate your approach to collaborating with cross-functional teams (strategy, copy, community) to refine creative output.
Demonstrate how you ensure creative quality, consistency, and platform relevance throughout the design workflow.

📝 Enhancement Note: The portfolio requirements are highly specific to the social media context, emphasizing "social-first," "meme-driven," and "platform-native" content. Candidates must curate their portfolios to directly address these demands, showcasing their ability to create content that is not just visually appealing but also culturally relevant and effective on social platforms.

💵 Compensation & Benefits

Salary Range:

As this role is based in Panama and paid in USD, a competitive range for a Graphic Designer with 2-5 years of experience in a remote, agency-focused setting would typically fall between $25,000 - $45,000 USD annually.

📝 Enhancement Note: This salary range is an estimate based on industry benchmarks for remote creative professionals in Latin America receiving USD compensation, considering the experience level and the specific demands of a specialized social media design role. Actual compensation will depend on the client's budget, the candidate's specific experience, and negotiation.

Benefits:

100% Remote Work: Flexibility to work from anywhere with a reliable internet connection and a laptop.
Highly Competitive USD Pay: Market-leading compensation in USD, exceeding typical local offerings.
Paid Time Off: Generous paid time off to ensure work-life balance and well-being.
Work with Autonomy: Freedom to manage your own schedule with a focus on results rather than hours clocked.
Work with Top American Companies: Opportunity to collaborate with industry-leading U.S. companies on impactful projects.
Engagement Activities: Company-organized activities to foster team connection and well-being.

Working Hours:

Approximately 40 hours per week, with flexibility to manage your own schedule as long as deliverables are met. This allows for autonomy in structuring the workday.

📝 Enhancement Note: The benefits package is designed to attract top talent by offering remote flexibility, strong financial compensation in USD, and a focus on work-life balance and professional autonomy, which are highly valued in the remote work landscape.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation Services (Truelogic) & Creative & Social Media Agency (Client)

Company Size: Truelogic: 600+ tech professionals. Client: Not specified, but described as an "award-winning creative and social media agency" that works with global brands and Fortune 500 companies, suggesting a mid-to-large size agency with significant reach.

Founded: Truelogic founded over two decades ago. Client's founding date not specified.

Team Structure:

Client's Creative Team: Likely structured with Creative Directors, Art Directors, Copywriters, Graphic Designers, Motion Designers, and potentially specialized social media content creators.
Cross-functional Collaboration: The role emphasizes close collaboration with Strategy, Community Management, and Account Management teams, indicating a highly integrated approach to campaign development and execution.
Reporting: The Graphic Designer will likely report to a Creative Director or Art Director within the client's agency.

Methodology:

Social-First & Culture-Driven: The agency's core methodology is creating content that "participates in culture rather than interrupts it," focusing on authenticity, trends, and platform-native creativity.
Data-Informed Creativity: While creativity is paramount, there's an underlying understanding of how content performs, with preferred skills including "understanding of social media performance metrics and content optimization."
Agile Content Creation: The need for "reactive assets" and staying current on "real-time social conversations" implies an agile and responsive content creation process.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The client's culture is described as innovative, trend-focused, and deeply embedded in internet culture. This means the work environment is likely fast-paced, collaborative, and requires continuous learning and adaptation to keep up with rapidly evolving social media landscapes and online trends.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer with a specialization in social media content creation. It requires 2-5 years of experience, indicating a solid foundation but still offering significant room for growth.

Reporting Structure: The Graphic Designer will report to higher-level creative leads (e.g., Creative Director, Art Director) within the client agency, and will collaborate extensively with strategists, copywriters, and account managers.

Operations Impact: While not a traditional "operations" role in terms of process optimization or system management, this position has a significant impact on the marketing and GTM success of the client's brands. By creating engaging, culturally relevant social content, the designer directly contributes to brand awareness, audience engagement, campaign performance, and ultimately, the client's ability to connect with consumers and drive business objectives.

Growth Opportunities:

Specialization Advancement: Develop deeper expertise in motion graphics, animation, or specific platform content strategies (e.g., TikTok native editing).
Creative Leadership: Progress to roles like Senior Graphic Designer, Art Director, or even Creative Lead, managing projects and mentoring junior designers.
Cross-functional Skill Development: Gain insights into strategy, community management, and account management, potentially leading to roles in creative strategy or social media management.
Client Relationship Building: Through successful project contributions, build strong client relationships that can open doors to new opportunities or specialized project work.
Industry Trend Expertise: Become a recognized expert in a niche area of digital culture and social media creative, a highly valuable skill in the marketing industry.

📝 Enhancement Note: The growth path for this role is primarily within the creative discipline, specifically focused on digital and social media content. The "operations" aspect lies in the execution of marketing initiatives through creative assets, requiring efficient workflow management and collaboration, rather than back-end process optimization.

🌐 Work Environment

Office Type: Fully Remote. This means the "office" is wherever the employee chooses to work, provided they have a stable internet connection and a suitable setup.

Office Location(s): The role is based in Panama, and candidates are expected to be located there or within Latin America. This implies working within the Panama timezone (America/Panama) or a closely aligned one to facilitate collaboration.

Workspace Context:

Autonomy and Flexibility: The work environment emphasizes freedom to manage one's own time and workspace, focusing on deliverables and results.
Digital Collaboration: Work will be conducted primarily through digital communication tools, project management software, and video conferencing.
Creative Hub: While remote, the expectation is to be part of a dynamic, globally distributed team of skilled professionals, fostering a connected and collaborative virtual environment.
Technology Access: Employees are expected to have their own laptop and a reliable internet connection, with the company providing access to required software and platforms.

Work Schedule:

Flexible around a standard 40-hour work week. The emphasis is on achieving objectives rather than adhering to rigid office hours, allowing for a good work-life balance and personal productivity management.

📝 Enhancement Note: The fully remote nature of this role means candidates must be self-disciplined, proactive in communication, and comfortable working independently. The "work environment" is largely defined by the candidate's personal setup and their ability to integrate into a distributed team effectively.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: A review of your resume and portfolio to assess your experience and suitability for the role.
Skills Assessment/Creative Challenge: You may be asked to complete a design challenge that mimics the type of work expected, focusing on social-first creative, meme culture, or trend adaptation. This assesses your practical skills and understanding of the required aesthetic.
Interviews with Hiring Team: Typically includes interviews with a Creative Director or Art Director, potentially a recruiter from Truelogic, and possibly a representative from the client agency. These interviews will assess your design philosophy, cultural understanding, collaboration skills, and fit with the team's creative approach.
Portfolio Review Session: A dedicated session where you'll walk through your portfolio, explaining your process, creative decisions, and the impact of your work, particularly for social media.

Portfolio Review Tips:

Curate for Relevance: Select your strongest pieces that directly align with the job description's emphasis on social-first, platform-native, and meme-driven creative. Avoid showcasing only corporate branding or print work unless it demonstrates transferable skills.
Highlight Social Impact: For each social piece, briefly explain the objective, your creative process, the platform it was designed for, and any measurable impact (e.g., engagement rates, shares, positive sentiment).
Showcase Cultural Fluency: Explicitly point out examples where you've successfully tapped into internet culture, trends, or meme formats. Explain your reasoning and how you ensured authenticity.
Demonstrate Process: Be prepared to talk through your workflow, from initial concept to final execution, and how you collaborate with others.
Keep it Concise: Aim for a portfolio that is easy to navigate and digest, focusing on quality over quantity.

Challenge Preparation:

Study Current Trends: Spend time on TikTok, Instagram, X, and other relevant platforms. Identify current memes, viral sounds, popular formats, and emerging trends.
Analyze Successful Social Content: Look at what award-winning agencies and brands are doing on social media. What makes their content engaging and culturally relevant?
Practice Meme Creation: Experiment with creating your own memes or adapting existing formats to different contexts.
Familiarize Yourself with Adobe Suite: Ensure you are comfortable and efficient with Photoshop and Illustrator for rapid asset creation. If motion graphics is a differential, brush up on After Effects basics.
Articulate Your "Why": Be ready to explain the rationale behind your creative choices, especially in relation to cultural context and platform strategy.

📝 Enhancement Note: The interview process heavily emphasizes practical application and cultural understanding. Candidates should prepare a portfolio that specifically addresses the "social-first" and "internet culture" requirements and be ready to demonstrate their ability to create content that is both visually compelling and highly relevant to contemporary online conversations.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Creative Suite:
- Photoshop: Essential for image manipulation, digital compositing, and creating static social graphics.
- Illustrator: Crucial for vector graphics, logos, typography, and layout design for social assets.
Adobe After Effects (Preferred): For motion graphics, basic animation, and creating dynamic video content for social platforms.

Analytics & Reporting:

While not directly responsible for analytics, an understanding of how to design for content optimization based on social media performance metrics is a plus. Familiarity with tools like Sprout Social, Hootsuite, or native platform analytics might be beneficial for context. CRM & Automation:
Not directly relevant to this Graphic Designer role, as it focuses on creative execution rather than marketing automation or CRM management. Collaboration & Project Management:
Proficiency with common collaboration tools such as Slack, Microsoft Teams, or similar platforms for team communication.
Experience with project management software like Asana, Trello, or Jira is beneficial for managing workflows and deadlines.

📝 Enhancement Note: The primary technical requirement is advanced proficiency in Adobe Photoshop and Illustrator. Familiarity with After Effects is a significant advantage, indicating a trend towards more dynamic, video-centric social content. While direct experience with analytics or CRM tools isn't mandatory, an understanding of how design impacts performance metrics is highly valued.

👥 Team Culture & Values

Operations Values (Client Agency):

Cultural Relevance: A core value is creating content that genuinely participates in and reflects current culture, trends, and online conversations.
Authenticity: Emphasis on genuine connection with audiences through honest and relatable content.
Innovation & Experimentation: Encouraging the exploration of new formats, platforms, and creative approaches to stay ahead of trends.
Collaboration & Integration: Strong belief in cross-functional teamwork to bring holistic campaigns to life, valuing input from strategy, community, and account teams.
Speed & Agility: The ability to react quickly to cultural moments and evolving trends is paramount.

Collaboration Style:

Integrated Teams: Designers work closely and collaboratively with strategists, copywriters, community managers, and account managers, fostering a holistic approach to campaign development.
Feedback-Driven: Openness to constructive feedback and iterative design processes to refine creative output.
Brainstorming Culture: Active participation in creative ideation sessions, where diverse perspectives are encouraged to generate innovative concepts.
Remote-First Communication: Proactive and clear communication via digital channels is essential for effective remote collaboration.

📝 Enhancement Note: The client agency culture is likely dynamic, fast-paced, and heavily influenced by pop culture and social media trends. Success in this environment requires not only creative talent but also adaptability, a willingness to experiment, and strong collaborative skills within a distributed team.

⚡ Challenges & Growth Opportunities

Challenges:

Pace of Trends: Keeping up with the extremely rapid evolution of internet culture, memes, and social media trends requires constant vigilance and quick adaptation.
Balancing Trendiness with Brand Integrity: Creating content that is culturally relevant and engaging without compromising the client's brand identity or values.
Platform Nuances: Designing content that is optimized for the specific formats, algorithms, and user behaviors of diverse platforms (TikTok vs. LinkedIn, for example).
Reactive Content Demands: The need to create timely, reactive content for real-time cultural moments can be demanding and requires quick turnaround times.
Remote Collaboration: Maintaining strong creative synergy and clear communication within a fully remote team environment.

Learning & Development Opportunities:

Mastery of Social-First Design: Deepen expertise in creating content specifically optimized for social media engagement and platform-native aesthetics.
Motion Graphics & Animation: Develop advanced skills in After Effects to create more dynamic and engaging video content.
Trend Forecasting: Become a go-to person for identifying and interpreting emerging cultural trends relevant to brand marketing.
Cross-functional Understanding: Gain deeper knowledge of social media strategy, community management, and campaign execution from an account perspective.
Working with Global Brands: Build a portfolio of work with well-known international brands, enhancing professional credibility and marketability.

📝 Enhancement Note: The primary challenge is staying ahead of the curve in a constantly shifting digital landscape. Growth opportunities are focused on deepening creative specialization within social media and potentially expanding into adjacent areas of digital marketing execution.

💡 Interview Preparation

Strategy Questions:

"How do you stay current with internet culture and social media trends? Can you give an example of a recent trend you've incorporated into your design work?" (Assesses cultural fluency and proactivity)
"Describe your process for translating a complex cultural moment or meme into effective social media creative for a brand." (Assesses creative process and cultural understanding)
"Walk us through a piece in your portfolio that you consider 'platform-native.' What made it suitable for that specific platform?" (Assesses platform awareness and design optimization)
"How do you balance staying on-trend with maintaining brand consistency and avoiding a 'cringe' factor?" (Assesses judgment and brand awareness) Company & Culture Questions:
"What attracts you to working for a creative and social media agency that focuses on cultural relevance?" (Assesses alignment with agency mission)
"How do you approach collaboration with copywriters, strategists, and account managers in a remote setting?" (Assesses teamwork and communication)
"What are your thoughts on the current state of social media content creation for brands?" (Assesses industry perspective) Portfolio Presentation Strategy:
Narrative-Driven: For each piece, tell a story: What was the objective? What was the challenge? How did you approach it? What was the outcome?
Highlight "Social-First" Elements: Explicitly point out why a design is "social-first" – e.g., vertical format, fast-paced visuals, native text overlays, meme references, engagement prompts.
Showcase Cultural Fluency: For meme-driven or trend-based work, explain your understanding of the meme's origin and why it was relevant to the brand's audience.
Quantify Impact (If Possible): If you have any data on engagement rates, shares, or positive comments related to your social designs, be prepared to share it.
Be Ready for Live Challenges: Practice creating simple social graphics or adapting a concept quickly under timed conditions.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skills but also a genuine passion for and understanding of internet culture, social media dynamics, and the ability to translate ephemeral trends into effective brand communication. Be prepared for practical design challenges.

📌 Application Steps

To apply for this operations position:

Submit your application through the provided link on Ashby.
Portfolio Customization: Ensure your portfolio prominently features examples of social-first creative, meme-driven content, and platform-native designs. Tailor your presentation to highlight your understanding of internet culture and your ability to create engaging content for platforms like TikTok and Instagram.
Resume Optimization: Update your resume to emphasize experience in graphic design for social media, creative agencies, and any work involving cultural trends or meme creation. Use keywords such as "social-first," "platform-native," "meme culture," "trend participation," and "Adobe Creative Suite."
Interview Preparation: Practice articulating your design process, cultural insights, and collaboration style. Prepare to discuss your portfolio in detail and be ready for potential design challenges that test your ability to create timely, culturally relevant content.
Company Research: Familiarize yourself with Truelogic's mission and client-focused approach. Research the types of brands and campaigns the client agency typically works on to understand their creative output and target audiences.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Graphic Designer - Marketing