Graphic Designer - Marketing

📍 Job Overview

Job Title: Graphic Designer - Marketing

Company: Truelogic (for a client)

Location: Colombia

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: 2026-06-23

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on creating social-first creative assets and platform-native content for leading global brands within the social media and creative agency space.

• The position requires a strong understanding of internet culture, meme formats, and evolving social trends to design engaging content for platforms such as TikTok, Instagram, X, Threads, LinkedIn, and YouTube Shorts.

• The Graphic Designer will collaborate closely with cross-functional teams, including creative, strategy, community management, and account management, to develop and execute visually compelling campaigns.

• Success in this role hinges on the ability to translate cultural moments and online conversations into impactful visual storytelling that drives engagement and brand relevance.

📝 Enhancement Note: While the raw job title is "Graphic Designer - Marketing," the detailed description clearly places this role within a creative agency focused on social media. Therefore, the category is refined to "Marketing Operations / Creative Operations" to better reflect the function's strategic and operational aspects within a creative context, emphasizing the need for understanding platform-specific content creation and campaign execution.

📈 Primary Responsibilities

• Design social-first creative assets tailored for platforms including TikTok, Instagram, X, Threads, LinkedIn, and YouTube Shorts, ensuring platform-native best practices are applied.

• Develop meme-driven content, reactive assets, and culturally relevant social creative that capitalizes on current internet trends and conversations.

• Create a variety of visual content, including static posts, carousels, stories, social templates, and presentation materials, maintaining high standards of quality and consistency.

• Translate social insights, cultural moments, and online trends into compelling visual concepts and design strategies that resonate with target audiences.

• Collaborate effectively with Creative Directors, Copywriters, Strategists, Community Managers, and Account Teams to ensure cohesive campaign development and execution.

• Contribute actively to brainstorming sessions and creative development processes, offering innovative ideas and design solutions.

• Support campaign launches, content calendar development, pitch decks, and new business initiatives with high-quality design deliverables.

• Maintain creative quality and platform relevance across all design outputs, ensuring alignment with brand guidelines and campaign objectives.

• Stay continuously updated on internet culture, creator trends, social platform updates, and emerging digital formats to inform design strategies.

📝 Enhancement Note: The responsibilities have been expanded to detail the specific types of creative assets and the strategic thinking required, emphasizing the "social-first" and "platform-native" aspects. This provides a clearer picture of the day-to-day tasks and the strategic contribution expected from the designer.

🎓 Skills & Qualifications

Education: [Not specified in the original listing, but a Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected for this experience level.]

Experience: 2–5 years of experience in graphic design, ideally within a creative agency, social agency, media company, design studio, or an in-house brand team with a strong social media presence.

Required Skills:

• Demonstrated expertise in social-first campaign design, with a portfolio showcasing organic social content, meme-driven creative, trend participation, and platform-native design.

• Deep understanding of internet culture, meme formats, social trends, and the creator ecosystem.

• Advanced proficiency in Adobe Creative Suite, with a strong emphasis on Photoshop and Illustrator.

• Exceptional skills in typography, composition, layout, and visual storytelling.

• Proven ability to create content optimized for various social platforms and platform-specific audiences.

• Capacity to work under pressure, manage multiple projects simultaneously, and thrive in a fast-paced agency environment.

• Strong communication, collaboration, and organizational skills to effectively work with diverse teams.

• Excellent attention to detail and a keen eye for creative judgment. Preferred Skills:

• Experience with After Effects, motion graphics, or basic animation for dynamic social content.

• Familiarity with TikTok-native editing styles and creator content production.

• Experience working on influencer marketing or creator-led campaigns.

• Strong conceptual thinking and idea generation skills for innovative campaign development.

• Experience creating reactive or real-time social content in response to current events.

• Understanding of social media performance metrics and how to apply them for content optimization.

• Experience contributing to pitch decks or new business presentations for agency growth.

📝 Enhancement Note: The "Qualifications and Job Requirements" section has been restructured into "Required Skills" and "Preferred Skills" for clarity. Specific software proficiencies and soft skills crucial for an agency environment have been highlighted. The "Differentials" have been integrated into "Preferred Skills" to align with standard job description formatting.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong portfolio that prominently features social-first campaigns and demonstrates a deep understanding of platform-native design principles.

• Showcase examples of organic social content creation, highlighting unique visual approaches for different platforms.

• Include case studies or examples of meme-driven creative and trend participation, illustrating the ability to translate internet culture into brand-appropriate assets.

• Demonstrate proficiency in visual storytelling and the ability to convey brand messages effectively through design for social media engagement. Process Documentation:

• Examples of workflow design and optimization for social media content creation, showing how efficiency is maintained.

• Documentation of the process for translating social insights and cultural moments into visual concepts and final deliverables.

• Evidence of collaboration processes with creative, strategy, and account teams to ensure alignment and successful project execution.

• Demonstration of how content performance metrics are considered in the iterative design process for ongoing optimization.

📝 Enhancement Note: This section has been tailored to emphasize the unique portfolio requirements for a social media graphic designer, focusing on platform-specific work, cultural relevance, and collaborative processes. The "Process Documentation" aspect is framed around how the designer integrates into and improves the agency's creative workflow for social content.

💵 Compensation & Benefits

Salary Range: Highly competitive USD pay is advertised. Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in a creative agency, specializing in social media, and working remotely for a US-based client, the estimated annual salary range is USD $55,000 - $75,000. This range can vary based on the specific client, the designer's portfolio strength, and negotiation.

Benefits:

• 100% Remote Work: Full flexibility to work from any location with a reliable internet connection, promoting work-life balance.

• Highly Competitive USD Pay: Earn a market-leading compensation package paid in USD, exceeding typical local market offerings.

• Paid Time Off: Comprehensive paid time off to ensure employee well-being and opportunities for rest and rejuvenation.

• Work with Autonomy: Freedom to manage one's own schedule and work independently, with a focus on results rather than strict adherence to clock-in/clock-out times.

• Work with Top American Companies: Opportunity to collaborate on innovative, high-impact projects for industry-leading U.S. companies.

• Engagement Activities & Dynamic Teams: Participation in activities and work within teams designed to foster professional and personal growth.

Working Hours: The role implies a standard full-time commitment, likely around 40 hours per week. While autonomy is emphasized, consistent availability during core business hours for collaboration with U.S. teams is expected, aligning with the "Work Autonomy" benefit.

📝 Enhancement Note: A specific salary range has been estimated based on the provided information ("Highly Competitive USD Pay") and industry standards for the role's experience level and location. The benefits have been detailed with additional context relevant to operations professionals, such as autonomy and working with top U.S. companies. Working hours are inferred from the full-time employment type and the emphasis on autonomy.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staff Augmentation Services (Truelogic) / Creative & Social Media Agency (Client). Truelogic operates within the IT and professional services sector, providing talent to U.S. companies. The client is in the advertising, marketing, and media industry, specializing in social media and digital content creation. This dual context means the designer will experience the operational structure of a global staffing firm while contributing to the vibrant, fast-paced culture of a creative agency.

Company Size: Truelogic has 600+ tech professionals. The client is described as an "award-winning creative and social media agency," suggesting a significant but likely more focused team size, possibly ranging from 50-200 employees, given its specialization and global client base.

Founded: Truelogic has been operating for "over two decades." The client agency's founding date is not specified but is an "award-winning" entity, implying established success and a track record in the industry.

Team Structure:

• The designer will be part of a creative team within the client agency, likely working within a pod structure that includes copywriters, strategists, and community managers.

• Reporting will likely be to a Creative Director or Art Director who oversees social media creative.

• Cross-functional collaboration is a core aspect, involving constant interaction with strategy, community management, and account management teams to ensure creative aligns with client objectives and cultural relevance. Methodology:

• Data-driven creative insights: Utilizing social media performance data and cultural trend analysis to inform design decisions.

• Agile content creation: Rapid development and iteration of content to capitalize on real-time trends and platform updates.

• Collaborative ideation: Brainstorming sessions and workshops involving diverse team members to generate innovative concepts.

• Platform-native optimization: Designing content specifically for the nuances and best practices of each social media platform.

Company Website: https://www.truelogic.io/

📝 Enhancement Note: The company context has been expanded to clarify the dual nature of the employer (Truelogic) and the client agency. This distinction is crucial for understanding the work environment and the specific operational context the designer will be immersed in. The "Methodology" section is inferred from the client's description of creating content that "participates in culture" and is "social-first."

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry to mid-level Graphic Designer (2-5 years of experience). It offers a specialized track within creative operations, focusing on the unique demands of social media and internet culture. The scope involves executing creative concepts and contributing to campaign development, with potential for increased strategic input over time.

Reporting Structure: The designer will report to a Creative Director or Art Director within the client agency, who guides the creative vision for social media. They will also work closely with project managers or account managers who coordinate client deliverables.

Operations Impact: The Graphic Designer's work directly impacts client brand visibility, engagement rates, and cultural relevance on social media platforms. High-quality, trend-aware creative can significantly influence campaign performance, audience perception, and ultimately, client satisfaction and retention. The ability to translate complex cultural nuances into effective visuals is key to this impact.

Growth Opportunities:

• Specialization: Deepen expertise in social-first design, motion graphics, or specific platform creative (e.g., TikTok-native video editing).

• Skill Development: Opportunities to learn After Effects, advanced animation techniques, and potentially AI-driven creative tools through client projects and internal training.

• Creative Leadership: Potential to grow into a Senior Graphic Designer, Art Director, or Creative Lead role, managing projects and mentoring junior designers.

• Campaign Strategy: Gain exposure to campaign strategy and performance metrics, enabling a more strategic approach to design and contributing to content optimization discussions.

📝 Enhancement Note: This analysis focuses on the career trajectory specifically for a graphic designer within a social media agency context. The "Operations Impact" highlights how creative output ties into broader business and client objectives, a key consideration for operations professionals. Growth opportunities are tailored to the creative field and the specific skills mentioned as "differentials."

🌐 Work Environment

Office Type: The role is 100% Remote. This means there is no physical office to commute to. The "office" is wherever the employee has a laptop and a reliable internet connection.

Office Location(s): While the role is remote, the company operates globally, with Truelogic's headquarters in New York and its workforce in Latin America. The client agency serves global brands. The designer must be based in Colombia and operate within the America/Bogota timezone for effective collaboration with U.S.-based teams.

Workspace Context:

• The workspace is individual and self-managed, requiring discipline and a dedicated setup for productivity.

• Access to Adobe Creative Suite and other necessary design software is critical, likely provided or requiring employee licensing depending on the client's specific setup.

• Opportunities for virtual team interaction will occur through video calls, instant messaging, and collaborative platforms, fostering a connected remote work experience.

Work Schedule: The role offers autonomy in managing one's schedule, with a focus on delivering results within a full-time capacity (estimated 40 hours/week). However, effective collaboration with U.S.-based clients and teams requires availability during overlapping business hours, particularly in the America/Bogota timezone. This allows for flexibility while ensuring real-time communication and participation in critical meetings.

📝 Enhancement Note: The "Office Type" is clarified as fully remote, with specific details on how the "workspace" functions in a virtual setting. The "Work Schedule" section elaborates on the balance between autonomy and the need for synchronous collaboration given the international nature of the clients and employer.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio, focusing on social-first creative work, meme culture understanding, and platform-native design examples.

• Creative Assessment/Case Study: This may involve a design challenge or a request to present existing work that demonstrates your ability to create culturally relevant, trend-driven content for specific social platforms. Expect to discuss your thought process and how you translate trends into visuals.

• Team/Client Interviews: Interviews with members of the client's creative or strategy team to assess your collaboration style, conceptual thinking, and understanding of brand voice. You might discuss how you stay updated on internet culture and social media trends.

• Final Interview: Potentially with a senior leader at Truelogic or the client agency to discuss cultural fit, long-term aspirations, and overall suitability.

Portfolio Review Tips:

• Curate strategically: Select projects that specifically highlight your experience with TikTok, Instagram, X, Threads, and other relevant social platforms. Showcase meme creation, trend participation, and platform-native design.

• Tell a story: For each project, clearly articulate the brief, your creative process, the challenges, the solutions you implemented, and the impact (if measurable metrics are available).

• Highlight cultural relevance: Emphasize how you interpreted cultural moments or online trends into your designs and why your approach was effective.

• Demonstrate tool proficiency: Ensure your portfolio clearly shows your expertise in Adobe Photoshop and Illustrator, and ideally, any motion graphics or video editing skills (e.g., After Effects).

• Keep it concise: Organize your portfolio for easy navigation, focusing on quality over quantity.

Challenge Preparation:

• Immerse yourself: Spend time actively engaging with content on TikTok, Instagram Reels, X, and other trending platforms. Identify emerging memes, visual styles, and creator trends.

• Practice reactivity: Think about how you would quickly create assets in response to a breaking news event or a viral trend, demonstrating speed and cultural awareness.

• Develop conceptual frameworks: Be ready to articulate your thought process for translating abstract cultural concepts or brand messages into concrete visual designs.

• Understand brand voice: Prepare to discuss how you adapt your design style to match different brand personalities and target audiences.

📝 Enhancement Note: The interview process and portfolio review tips have been tailored specifically for a graphic designer role focused on social media and internet culture. Emphasis is placed on showcasing relevant work, understanding cultural trends, and demonstrating platform-specific design skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Advanced proficiency is essential, particularly Photoshop (for image manipulation, composition, and digital art) and Illustrator (for vector graphics, logos, and clean layouts).

• After Effects: Experience with this tool is a significant advantage for creating motion graphics, animations, and dynamic video content suitable for social media.

• Procreate/Figma: While not explicitly mentioned, familiarity with these tools can be beneficial for sketching, prototyping, or collaborative design workflows.

Analytics & Reporting:

• While not a direct responsibility, understanding how to interpret social media analytics (e.g., engagement rates, reach, impressions) is crucial for optimizing designs. Familiarity with platform-native analytics dashboards (TikTok, Instagram, etc.) is a plus. CRM & Automation:

• Not directly applicable to this design role, but understanding how creative assets integrate into broader marketing automation or campaign management platforms can be beneficial.

📝 Enhancement Note: The "Tools & Technology Stack" section is focused on the design software crucial for this role, with a strong emphasis on the Adobe Creative Suite. The inclusion of After Effects as a preferred skill is highlighted, and the connection to analytics is framed in terms of how design impacts performance metrics.

👥 Team Culture & Values

Operations Values:

• Cultural Relevance: A core value is creating content that genuinely participates in culture, rather than interrupting it. This means understanding and respecting online communities and trends.

• Authenticity: Emphasis on creating genuine, platform-native content that resonates with audiences, avoiding overly polished or inauthentic brand messaging.

• Innovation & Agility: A drive to constantly explore new formats, trends, and creative approaches, with the ability to react quickly to evolving online conversations.

• Collaboration: Strong emphasis on teamwork and cross-functional communication to ensure creative outputs are strategically aligned and effectively executed across teams.

• Data-Informed Creativity: While creativity is paramount, decisions are often informed by an understanding of social media performance and audience engagement.

Collaboration Style:

• Cross-functional integration: Designers work seamlessly with strategists, copywriters, community managers, and account teams, participating in joint brainstorming and feedback sessions.

• Iterative feedback loops: Openness to constructive criticism and the ability to iterate on designs based on feedback from internal teams and clients.

• Knowledge sharing: A culture that encourages sharing insights on new trends, design techniques, and platform best practices among team members.

• Efficiency-driven: A focus on streamlined workflows and quick turnarounds to meet the fast-paced demands of social media and agency life.

📝 Enhancement Note: This section translates the client agency's described approach into specific team values and collaboration styles relevant to a designer. The emphasis is on how these values manifest in daily work and interaction within a creative operations environment.

⚡ Challenges & Growth Opportunities

Challenges:

• Pace of Trends: The rapid and often fleeting nature of internet culture requires constant vigilance and the ability to quickly adapt designs to new trends.

• Maintaining Brand Consistency: Balancing the need to be culturally relevant and meme-savvy with the imperative to uphold client brand identity and guidelines.

• Platform Evolution: Keeping up with constant updates and algorithm changes across multiple social media platforms, each with its own best practices and creative demands.

• Creative Block: Overcoming creative fatigue in a high-volume, trend-driven environment, and consistently generating fresh, engaging ideas.

Learning & Development Opportunities:

• Trend Spotting & Analysis: Dedicated time or resources to research and analyze emerging internet culture, creator trends, and social media behaviors.

• Skill Expansion: Opportunities to develop expertise in motion graphics, video editing, and potentially AI-assisted design tools through project work and specialized training.

• Mentorship: Guidance from experienced Creative Directors and Art Directors on conceptual thinking, visual storytelling, and career progression within the creative industry.

• Exposure to Diverse Brands: Working with a variety of global brands provides exposure to different industries, target audiences, and creative challenges, broadening design experience.

📝 Enhancement Note: Challenges are framed around the specific demands of social media design and agency life. Growth opportunities are linked to skill development in areas like motion graphics and trend analysis, directly addressing the role's specific needs and potential future career paths.

💡 Interview Preparation

Strategy Questions:

• "How do you identify and leverage emerging social media trends and internet culture for brand campaigns?" Prepare to discuss your process for trendspotting and how you translate these into design concepts.

• "Describe a time you had to create culturally relevant content for a brand. What was the challenge, and how did you ensure it was authentic and platform-native?" Focus on a specific project, your creative choices, and the outcome.

• "How do you balance creative expression with brand guidelines and client objectives when designing for social media?" Discuss your approach to client collaboration and ensuring brand integrity while staying on-trend. Company & Culture Questions:

• "What do you know about our agency and our approach to social-first creative?" Research the client agency's work, case studies, and philosophy on their website and social media.

• "How do you stay inspired and keep your design skills sharp in the fast-paced world of social media?" Discuss your personal learning habits, sources of inspiration, and how you adapt to new tools or trends.

• "Describe your experience working in a remote, collaborative environment. How do you ensure effective communication and teamwork with distributed teams?" Highlight your communication tools, strategies for engagement, and proactive approach to collaboration. Portfolio Presentation Strategy:

• Showcase social-first work: Prioritize projects that demonstrate your ability to design for TikTok, Instagram, X, etc. Highlight meme creation, trend-based content, and platform-native aesthetics.

• Explain your process: For each selected project, walk through your thought process, from understanding the brief and cultural context to ideation, execution, and any iterations.

• Quantify impact (if possible): If you have metrics (engagement rates, reach, shares) for your work, present them to demonstrate the effectiveness of your designs.

• Demonstrate cultural fluency: Be ready to articulate why your design choices were relevant to specific internet cultures or trends.

• Prepare for live design critique: Be ready to offer constructive feedback on existing social content or discuss how you would approach a hypothetical design brief.

📝 Enhancement Note: Interview questions are crafted to probe the specific skills and knowledge required for this role, focusing on cultural relevance, platform expertise, and collaborative abilities. Portfolio presentation advice is directly tied to demonstrating these competencies.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Tailor your resume: Highlight experience in graphic design for social media, agency work, and any specific platform expertise (TikTok, Instagram, etc.). Use keywords from the job description like "social-first creative," "internet culture," and "platform-native."

• Curate your portfolio: Ensure it prominently features your strongest social-first campaigns, meme creations, and trend-driven designs. Organize it for easy navigation and be prepared to discuss your process for each piece.

• Prepare for a creative challenge: Anticipate a design task or portfolio review that assesses your ability to create engaging, culturally relevant content quickly. Practice articulating your creative rationale.

• Research the client agency: Understand their work, their clients, and their philosophy on social media marketing to demonstrate your alignment and interest during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---