Graphic Designer (Marketing & Brand Collateral)

📍 Job Overview

Job Title: Graphic Designer (Marketing & Brand Collateral)

Company: Digital

Location: India

Job Type: FULL_TIME

Category: Marketing Operations / Creative Services

Date Posted: May 13, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• This role focuses on the strategic design and enhancement of marketing and commercial collateral to elevate brand presence and support Go-To-Market (GTM) initiatives.

• Responsibilities include creating compelling visual assets that drive engagement and communicate value propositions effectively across various platforms.

• The position requires close collaboration with marketing, sales, and commercial teams to ensure brand consistency and campaign alignment.

• This role is crucial for maintaining and evolving the company's visual identity in all client-facing and internal communications.

📝 Enhancement Note: While the title is "Graphic Designer," the context of "marketing and commercial collateral," "sales and marketing collateral," "campaign assets," and "B2B, media, events, or corporate brands" strongly suggests a role supporting GTM functions, aligning it with Marketing Operations or Creative Services within a broader operational framework. The emphasis on collateral design for sales and marketing campaigns positions this as a pivotal role in the GTM engine.

📈 Primary Responsibilities

• Collateral Redesign & Enhancement: Lead the redesign and ongoing enhancement of existing sales and marketing collateral, ensuring it aligns with current brand guidelines and strategic objectives.

• Asset Creation: Develop a wide range of visual assets, including but not limited to:

  • Presentation decks (e.g., sales pitches, investor decks, internal reports)
  • Reports and whitepapers
  • Event materials (e.g., banners, brochures, digital signage)
  • Social media assets (e.g., graphics for LinkedIn, Twitter, Instagram)
  • Branded content for various digital and print channels

• Visual Branding Support: Ensure all creative output adheres to and supports the company's visual branding standards across all digital and print mediums.

• Cross-Functional Collaboration: Work closely with marketing, sales, and commercial teams to understand campaign requirements, gather feedback, and deliver creative solutions that meet GTM objectives.

• Brand Consistency Management: Act as a guardian of the brand, ensuring visual consistency and quality across all creative projects and communications.

• Motion Graphics & Video Support (Optional): Contribute to projects involving motion graphics or basic video editing, if skills permit, to enhance multimedia campaign assets.

📝 Enhancement Note: The responsibilities have been expanded to emphasize the strategic impact of graphic design on GTM functions, such as supporting sales pitches, investor relations, and campaign execution. The inclusion of "GTM objectives" and "brand consistency management" highlights the operational and strategic importance of this design role.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Portfolio Excellence: A strong, diverse portfolio showcasing a proven track record in designing marketing and brand collateral, including reports, presentation decks, social media assets, and promotional materials.

• Adobe Creative Suite Proficiency: Expert-level command of Adobe Photoshop, Illustrator, and InDesign.

• Visual Branding Acumen: Deep understanding of visual branding principles and the ability to apply them consistently to diverse collateral types.

• Marketing Asset Design: Demonstrated experience in creating effective assets for marketing campaigns and sales enablement.

• Digital & Print Design: Proficiency in designing for both digital platforms (web, social media, email) and print (brochures, event materials).

• Collaboration & Communication: Excellent verbal and written communication skills for effective collaboration with cross-functional teams.

• Time Management: Ability to manage multiple projects simultaneously, meet deadlines, and adapt to evolving project requirements.

Preferred Skills:

• Motion Graphics/Video Editing: Experience with motion graphics software (e.g., Adobe After Effects) or video editing tools (e.g., Adobe Premiere Pro) is a significant plus.

• B2B/Corporate Brand Experience: Prior experience supporting B2B, media, events, or corporate brands, understanding their unique design needs and communication styles.

• Brand Guideline Development: Experience contributing to or working with established brand guidelines.

• UI/UX Awareness: Basic understanding of UI/UX principles as they relate to digital collateral and web assets.

📝 Enhancement Note: The skills section has been tailored to emphasize operational aspects like "Go-To-Market (GTM) objectives," "sales enablement," and "brand consistency management." The distinction between required and preferred skills clarifies expectations, with motion graphics and B2B experience being highlighted as valuable additions.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Demonstrated Impact: Portfolio pieces should clearly articulate the objective of the collateral, the design process, and the impact achieved (e.g., improved engagement, clearer messaging, successful campaign support).

• Collateral Diversity: Showcase a range of collateral types, including presentation decks, reports, social media assets, event materials, and other marketing/sales enablement collateral.

• Brand Consistency Examples: Include examples that demonstrate adherence to brand guidelines and the ability to maintain a consistent visual identity across different materials.

• Process Documentation (Optional but Recommended): For key projects, briefly describe the design process, collaboration involved, and any challenges overcome.

Process Documentation:

• Workflow Design: Ability to articulate one's design workflow from brief to final delivery, including stages for concept development, feedback incorporation, and finalization.

• Tool Proficiency Showcase: Examples should implicitly or explicitly highlight proficiency in Adobe Creative Suite and any other relevant design tools.

• Collaboration Documentation: If possible, provide examples of collaborative projects where your design work integrated seamlessly with team efforts or supported specific campaign goals.

📝 Enhancement Note: This section emphasizes the need for a portfolio that not only looks good but also demonstrates an understanding of the purpose and impact of design within a business context. The focus is on how design supports GTM objectives and brand strategy, not just aesthetics.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: ₹600,000 - ₹1,000,000 per annum (INR).

• Methodology: This estimate is based on industry benchmarks for mid-level Graphic Designers with 2-5 years of experience in India, considering the remote work arrangement and the specialized nature of marketing and brand collateral design. Factors such as the company's industry (tech/digital services) and the demand for skilled remote talent in India have been considered.

Benefits:

• Flexible Engagement: Opportunity for a flexible engagement structure, indicating potential for contract or freelance arrangements alongside full-time employment.

• Remote Work: Full remote work arrangement, offering flexibility and work-life balance.

• Professional Development: Potential for growth and skill enhancement, particularly in motion graphics and advanced design techniques.

• Collaborative Environment: Opportunity to work with dynamic marketing and commercial teams, contributing to impactful GTM strategies.

• Health & Wellness: (Standard benefits for full-time employment in India would typically include health insurance and paid time off, though not explicitly stated).

Working Hours:

• Standard: Approximately 40 hours per week.

• Flexibility: While a standard workweek is expected, the remote nature and "flexible engagement structure" suggest some flexibility in daily scheduling, provided project deadlines and team collaboration needs are met.

📝 Enhancement Note: A specific salary range for India has been estimated, along with a clear methodology. The benefits are contextualized for a remote role in India, and working hours are described with an emphasis on the flexibility offered by remote work.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Services / Technology / Marketing Technology

Company Size: (Information not provided, but inferred to be of a size that requires dedicated marketing operations and creative support, likely 50-500 employees based on typical use of Workable for hiring).

Founded: (Information not provided, but the company is actively hiring and appears to be established enough to require specialized design support).

Team Structure:

• Marketing & Commercial Focus: The designer will likely be part of or closely aligned with the marketing department and may also support sales and commercial teams.

• Cross-Functional Collaboration: Expected to work with marketing managers, campaign specialists, sales enablement professionals, and potentially product marketing.

• Reporting: Likely reports to a Marketing Manager, Creative Director, or a Head of Marketing/GTM.

Methodology:

• Data-Informed Design: While not explicitly stated, marketing and GTM often rely on data. Designs will likely be influenced by campaign performance metrics, audience insights, and brand strategy.

• Agile/Iterative Processes: Design work for campaigns and collateral often follows agile principles, with iterative feedback loops to ensure alignment and effectiveness.

• Brand Governance: Emphasis on adhering to and evolving brand guidelines to ensure a consistent and professional external image.

Company Website: https://jobs.workable.com/company/3xiRQ1z94WTW6LtSznd2pi/jobs-at-digital

📝 Enhancement Note: Assumptions about company size and founding date are made based on hiring platform usage and role requirements. The team structure and methodology are inferred from the role's responsibilities and its alignment with GTM functions.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level specialist within the creative or marketing operations function. It requires a solid foundation in design principles and practical experience in creating GTM-aligned collateral.

Reporting Structure: The designer will likely report to a creative lead, marketing manager, or a GTM operations lead who oversees brand consistency and collateral development. Collaboration will extend across marketing, sales, and potentially product teams.

Operations Impact:

• Brand Elevation: Directly contributes to the company's brand perception and professionalism through high-quality collateral.

• Sales Enablement: Creates essential tools that support the sales team in their outreach and closing efforts.

• Campaign Effectiveness: Designs assets that enhance the visibility and impact of marketing campaigns, driving lead generation and engagement.

• Efficiency: Streamlines the creation and updating of marketing materials, allowing marketing and sales teams to operate more efficiently.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like presentation design, motion graphics, or B2B brand strategy.

• Advanced Design Techniques: Potential to learn and apply advanced design software, techniques, and trends relevant to marketing and GTM.

• Campaign Contribution: Grow into a role where design input is sought earlier in the campaign planning process, influencing strategy.

• Leadership Potential: With significant experience and demonstrated impact, potential to move into Senior Designer, Art Director, or Creative Lead roles within the marketing or GTM operations teams.

📝 Enhancement Note: The analysis focuses on how this graphic design role contributes to broader GTM operations and provides pathways for career progression within that operational context.

🌐 Work Environment

Office Type: Fully Remote. This means the workspace is entirely virtual, with no requirement to be present in a physical office.

Office Location(s): India (as specified for remote candidates). This indicates that candidates residing in India are eligible to apply.

Workspace Context:

• Home Office Setup: Candidates are expected to have a suitable home office environment conducive to creative work, including reliable internet connectivity.

• Digital Collaboration Tools: Work will be conducted using digital communication and collaboration platforms (e.g., Slack, Zoom, Asana, Trello, Google Workspace).

• Design Software Access: Access to Adobe Creative Suite will be essential, either provided by the company or requiring the candidate to have their own licenses.

• Asynchronous Communication: The remote and potentially international nature of the team may necessitate comfort with asynchronous communication and clear documentation of work and feedback.

Work Schedule: The primary work schedule will align with standard business hours in India (Asia/Kolkata timezone), with flexibility afforded by the remote arrangement. Close coordination with international teams might require occasional adjustments.

📝 Enhancement Note: The remote work environment is detailed, emphasizing the need for self-discipline, appropriate home office setup, and proficiency with digital collaboration tools, which are critical for remote operations roles.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and design aesthetic.

• Portfolio Review & Discussion: A deeper dive into the candidate's portfolio, focusing on specific projects, design choices, and their understanding of marketing/brand objectives. Expect questions about past projects, design process, and problem-solving.

• Skills Assessment/Test: Potentially a small design exercise or challenge to evaluate proficiency in core design tools and ability to execute within brand guidelines/campaign briefs.

• Team/Hiring Manager Interview: Discussion about experience, cultural fit, collaboration style, and how the candidate can contribute to the team's GTM goals.

• Final Interview: May involve senior leadership or department heads for final approval.

Portfolio Review Tips:

• Curate Strategically: Select 5-7 of your strongest, most relevant projects that showcase your ability to design marketing and brand collateral. Prioritize pieces that align with B2B, corporate, or media/event contexts if possible.

• Tell a Story: For each project, briefly explain the brief/objective, your role, your design process, the tools used, and the outcome or impact. Use visuals effectively to guide the viewer.

• Highlight Brand Consistency: Include examples that demonstrate your understanding and application of brand guidelines.

• Showcase Variety: Include examples of presentations, reports, social media assets, and any other collateral types mentioned in the job description.

• Prepare for "Why": Be ready to articulate why you made specific design choices and how they served the marketing or business objective.

Challenge Preparation:

• Understand the Brief: If given a design challenge, carefully read and understand the requirements, target audience, and objectives. Ask clarifying questions.

• Brand Adherence: Focus on adhering to any provided brand guidelines.

• Efficiency & Clarity: Demonstrate an ability to produce clean, effective designs within a reasonable timeframe.

• Communication: Be prepared to present your work and explain your rationale clearly and concisely.

📝 Enhancement Note: This section provides actionable advice tailored to a graphic design role supporting GTM, focusing on portfolio content that demonstrates business impact and preparation for design-specific interview challenges.

🛠 Tools & Technology Stack

Primary Design Software:

• Adobe Creative Suite:

  • Photoshop: Essential for image editing, manipulation, and digital asset creation.
  • Illustrator: Crucial for vector graphics, logos, icons, and complex illustrations.
  • InDesign: Primary tool for layout design of reports, presentations, brochures, and multi-page documents.

Collaboration & Project Management Tools:

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time team communication.

• Project Management Software: Asana, Trello, Jira, or Monday.com for task tracking, workflow management, and project visibility.

• Video Conferencing: Zoom, Google Meet, or Microsoft Teams for virtual meetings and reviews.

Potential Additional Tools (Preferred Skills):

• Motion Graphics: Adobe After Effects for creating animated graphics and intros/outros.

• Video Editing: Adobe Premiere Pro or Final Cut Pro for basic video editing tasks.

• Cloud Storage/File Sharing: Google Drive, Dropbox, or similar for asset sharing and collaboration.

• Presentation Software: Google Slides, Microsoft PowerPoint, Keynote (beyond InDesign for final delivery).

📝 Enhancement Note: This section lists the core design tools and relevant collaboration platforms, with a clear distinction between essential and preferred software, aligning with the job requirements.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Valuing fresh ideas and modern design approaches to make marketing collateral stand out.

• Collaboration & Teamwork: Fostering a supportive environment where designers work effectively with marketing, sales, and other stakeholders.

• Brand Stewardship: A commitment to maintaining and enhancing the company's visual identity and brand integrity.

• Efficiency & Impact: Focusing on delivering high-quality designs that are not only aesthetically pleasing but also strategically effective and timely.

• Adaptability: Embracing new tools, techniques, and evolving brand needs in a dynamic digital landscape.

Collaboration Style:

• Cross-Functional Partnership: Working closely with marketing campaign managers, content creators, and sales teams to translate their needs into compelling visual assets.

• Feedback Integration: Openness to receiving and incorporating feedback from various stakeholders to refine designs and ensure alignment with objectives.

• Proactive Communication: Maintaining clear and consistent communication regarding project status, challenges, and deliverables, especially in a remote setting.

• Knowledge Sharing: Willingness to share design best practices and insights with team members.

📝 Enhancement Note: The culture and values are framed around how a designer contributes to operational efficiency and GTM success, emphasizing collaboration and brand integrity.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively translating creative vision within strict brand guidelines and campaign objectives.

• Managing Multiple Stakeholder Inputs: Navigating feedback from various departments (marketing, sales, leadership) to produce cohesive designs.

• Adapting to Rapidly Evolving Trends: Staying current with design trends and technologies while ensuring designs remain timeless and brand-aligned.

• Remote Collaboration Dynamics: Ensuring seamless collaboration and clear communication in a fully remote setting, potentially across different time zones.

• Demonstrating ROI: Quantifying the impact of design work on marketing campaign success or sales enablement effectiveness.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or explore new software like After Effects.

• Industry Best Practices: Learning about the latest trends in marketing collateral design, visual branding, and GTM strategies.

• Cross-Functional Exposure: Gaining a deeper understanding of marketing campaigns, sales processes, and GTM strategies through close collaboration.

• Portfolio Enhancement: Building a portfolio with impactful case studies that can lead to more senior roles or specialized opportunities.

📝 Enhancement Note: Challenges are framed in the context of a GTM environment, and growth opportunities highlight skill development relevant to marketing operations and creative leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for approaching a new marketing collateral design project, from brief to final delivery." (Focus on workflow, stakeholder engagement, and iteration).

• "How do you ensure brand consistency across a variety of marketing materials?" (Highlight understanding of brand guidelines and systematic approach).

• "Tell me about a time you had to design collateral for a specific B2B audience. What were the key considerations, and what was the outcome?" (Emphasize audience-centric design and impact).

Company & Culture Questions:

• "What interests you about designing for Digital, and how do you see your skills contributing to our marketing and commercial efforts?" (Research company and relate your skills to their business).

• "How do you stay updated on design trends and best practices, especially in the digital/tech space?" (Showcase continuous learning).

Portfolio Presentation Strategy:

• Project Selection: Choose 3-4 key projects that best represent your ability to create impactful marketing collateral.

Ensure a mix of presentation decks, reports, and social assets.

• Narrative Development: For each project, clearly articulate:

  • The Challenge: What was the client's need or problem?
  • Your Role & Process: What steps did you take? What tools did you use?
  • The Solution: How did your design address the challenge?
  • The Impact: What was the result? (Quantify if possible – e.g., increased engagement, positive feedback, successful campaign launch).

• Brand Alignment: Point out how your designs adhered to brand guidelines or how you developed new elements within an existing brand framework.

• Conciseness: Be prepared to present your portfolio efficiently and answer questions directly.

📝 Enhancement Note: Interview questions and portfolio presentation strategies are specifically geared towards assessing a candidate's ability to create effective marketing and brand collateral that supports GTM objectives.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workable link, ensuring all requested fields are completed accurately.

• Portfolio Customization: Carefully curate your online portfolio or PDF submission to highlight projects most relevant to marketing and brand collateral design (e.g., presentations, reports, social media assets, event materials). Prioritize quality and relevance over quantity.

• Resume Optimization: Tailor your resume to emphasize your experience with the Adobe Creative Suite, brand collateral design, B2B/corporate branding (if applicable), and any experience with motion graphics or video editing. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, your rationale behind design choices, and how your work has contributed to business objectives. Prepare specific examples from your portfolio for potential case study discussions.

• Company Research: Familiarize yourself with Digital's existing marketing efforts and brand presence (if publicly available) to better understand their aesthetic and communication style.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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