Graphic Designer, Marketing & Brand

📍 Job Overview

Job Title: Graphic Designer, Marketing & Brand

Company: Auriens Group

Location: London, Greater London, United Kingdom

Job Type: Fixed Term (Colleague)

Category: Marketing Operations / Brand Design

Date Posted: 2026-06-25

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and produce high-quality, brand-aligned visual assets for two premium brands, Auriens Chelsea and Draycott Nursing & Care, across a variety of print and digital channels.

• Collaborate closely with the Group Marketing Director and Marketing Managers to deliver polished, production-ready design work that maintains the high standards of luxury brands.

• Support day-to-day marketing activities, sales materials, event collateral, and digital content creation, ensuring consistency and elegance in all visual communications.

• Contribute to the development and maintenance of brand templates, creative libraries, and visual identity guidelines for both Auriens and Draycott Nursing & Care.

📝 Enhancement Note: This role is critical for maintaining the premium brand image of Auriens Group's distinct entities. The hybrid nature suggests a need for strong self-management and communication skills, essential for operations roles that bridge creative output with business objectives. The fixed-term contract with potential for permanence indicates an opportunity for a candidate to prove their value in a dynamic, high-end environment.

📈 Primary Responsibilities

• Develop and execute design concepts for a wide range of marketing materials including brochures, invitations, menus, event collateral, sales packs, partnership materials, and presentations, ensuring adherence to brand guidelines.

• Create engaging digital assets for websites, email campaigns, social media platforms (LinkedIn, Instagram), paid media, and landing pages, applying UX principles for clarity and usability.

• Provide design support for photoshoots and filming, encompassing pre-production preparation, on-site coordination, image selection, retouching direction, and final asset delivery.

• Design and artwork for digital platforms such as websites and email campaigns, focusing on clear layouts, brand consistency, and suitability for digital consumption.

• Assist in the creation and upkeep of design templates, asset libraries, and brand guidelines to ensure consistent application across all company outputs.

• Translate existing campaign concepts into practical, day-to-day assets, and propose new creative ideas that extend campaign direction while preserving visual integrity.

• Prepare technically accurate and production-ready files for both print and digital vendors, ensuring meticulous attention to detail and consistency.

• Support image selection, cropping, and basic retouching for marketing materials.

• Collaborate with marketing, sales, events, and partnership teams to effectively interpret briefs and deliver impactful design solutions.

• Liaise with external vendors such as printers and agencies to ensure seamless production and delivery of design assets.

• Identify and rectify visual inconsistencies, contributing to the overall enhancement of brand output quality and uniformity.

• Support the design and formatting of presentations for internal, commercial, and partnership meetings.

• Effectively manage multiple design requests, prioritize tasks, and meet deadlines within a fast-paced marketing environment.

📝 Enhancement Note: The breadth of responsibilities highlights a need for a versatile designer capable of managing diverse creative projects. The emphasis on "production-ready files" and vendor liaison points to a requirement for understanding print and digital production workflows, a key aspect of operations and project management within creative functions.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating mastery of design principles is paramount. Candidates with degrees in Graphic Design, Visual Communications, or related fields will find their qualifications aligned with the role's demands.

Experience: 3 to 5 years of dedicated experience in graphic design, preferably within sectors that emphasize luxury, hospitality, property, interiors, healthcare, lifestyle, or premium services.

Required Skills:

• Proven ability to create brand-aligned design assets across print, digital, social media, email, web, and event channels.

• Proficiency in Adobe Creative Suite, with a strong emphasis on InDesign, Illustrator, and Photoshop.

• Demonstrated experience in preparing production-ready artwork for both print and digital applications.

• Experience designing digital assets for websites, email campaigns, social media, and paid media channels.

• Exceptional attention to detail and a commitment to upholding high brand standards.

• Solid understanding of brand guidelines and their consistent application across various media.

• Ability to manage multiple projects and meet deadlines effectively in a dynamic environment.

• Strong brief interpretation skills, with the capacity to ask clarifying questions and translate requirements into effective design outputs.

• Excellent communication and interpersonal skills, fostering a collaborative working style.

• Comfort and experience working collaboratively with marketing, sales, events, and external suppliers. Preferred Skills:

• Familiarity with Figma, Canva, or similar digital design tools for enhanced workflow and collaboration.

• Understanding of responsive design principles, UX/UI best practices, and the practical constraints of website and email design.

• Basic knowledge of HTML and email template structures.

• Basic motion graphics, video editing, or animation skills for dynamic content creation.

• Experience supporting photoshoots, including image selection and retouching processes.

• Specific experience in luxury hospitality, branded residences, property, interiors, care, or premium lifestyle sectors.

• Experience in designing presentations and comprehensive sales materials.

📝 Enhancement Note: The "3 to 5 years" experience requirement positions this as a mid-level role, expecting a degree of autonomy and a solid foundation in design principles and production workflows. The emphasis on UX principles for digital layouts indicates a move towards user-centric design, a critical competency in modern marketing operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong command of layout, typography, and visual storytelling across both print and digital formats.

• Examples of design work for luxury, hospitality, property, interiors, healthcare, lifestyle, or premium services environments are highly valued.

• Demonstrations of ability to translate brand guidelines into consistent and impactful visual assets.

• Case studies or examples of work that highlight problem-solving through design, particularly for marketing, sales, or event collateral.

• Visuals of digital assets created for websites, email campaigns, social media, and paid advertising. Process Documentation:

• Showcase understanding of the end-to-end design process, from brief interpretation and concept development to final production file preparation.

• Include examples of how design briefs were interpreted and translated into actionable design solutions.

• Evidence of managing design projects from initiation to completion, demonstrating organizational skills and adherence to timelines.

• Examples of collaboration with marketing teams, sales teams, and external vendors (printers, agencies) to achieve project goals.

📝 Enhancement Note: For a role like this, the portfolio is the primary indicator of capability. It needs to demonstrate not just aesthetic skill but also an understanding of application, brand consistency, and production readiness, reflecting operational efficiency in the creative process.

💵 Compensation & Benefits

Salary Range: £38,000 - £45,000 per annum.

This salary range is estimated based on industry benchmarks for a Graphic Designer with 3-5 years of experience in London, considering the luxury/premium sector focus and the hybrid work arrangement. The cost of living in London and the specialized nature of the brands contribute to this estimated compensation.

Benefits:

• 25 days of annual leave, plus Bank Holidays, offering a good work-life balance.

• Life Insurance for peace of mind.

• 2 paid volunteer days per year, reflecting a commitment to corporate social responsibility.

• Tiered Company Pension Contributions, starting at 6%, to support long-term financial planning.

• Medicash Cash Plan for everyday healthcare expenses.

• Access to C2W (Cycle to Work), Tech Scheme, and GymFlex Discounts, promoting employee wellbeing and savings.

• Highstreet Discounts for everyday savings.

• Electric and Hybrid Car Salary Sacrifice Scheme, supporting sustainable commuting options.

• Season Ticket Travel Card, assisting with commute costs.

• Employee Assistance Programme (EAP) for confidential support.

• Recognition through Long Service Awards.

• Bonuses, including Recommend a Friend bonuses and discretionary bonuses, acknowledging contributions and performance.

Working Hours: The standard working hours are approximately 40 hours per week. While a hybrid arrangement is in place, the fast-paced marketing environment and the need to manage multiple projects and deadlines may require flexibility.

📝 Enhancement Note: The estimated salary range reflects the London market and the specialized nature of the luxury brands. The comprehensive benefits package is typical for a company valuing employee wellbeing and long-term commitment, with a strong emphasis on work-life balance and employee support. The inclusion of salary sacrifice schemes and discounts indicates a focus on employee financial benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Luxury Later Living, Specialist Care, Hospitality, Premium Services. Auriens Group operates at the intersection of high-end residential living and specialized healthcare, demanding a sophisticated and service-oriented approach.

Company Size: While not explicitly stated, the presence of a Group Marketing Director, Marketing Managers, and the need for a dedicated Graphic Designer suggests a medium-sized marketing department within a larger, established organization. This size allows for focused roles while maintaining collaborative opportunities.

Founded: Auriens Group, through its brands Auriens Chelsea and Draycott Nursing & Care, represents a modern approach to later life services. The exact founding dates of the individual brands would further inform their market positioning and heritage, but the combined entity signifies a forward-thinking business model in a sensitive sector.

Team Structure:

• The Graphic Designer will be part of the Marketing team, likely reporting to a Marketing Manager or the Group Marketing Director. This structure enables direct collaboration with marketing leadership and other marketing specialists.

• The role involves close collaboration with sales, events, and partnership teams, indicating a cross-functional approach to achieving business objectives.

• Interaction with external agencies and suppliers is also a key component, requiring effective communication and project management skills. Methodology:

• Design execution will be driven by brand guidelines and campaign objectives, with a focus on delivering high-quality, on-brand assets.

• Data-driven insights may inform digital asset creation, particularly for web, email, and paid media, emphasizing UX principles and performance.

• Workflow optimization will be key, managing multiple requests and deadlines efficiently to support a busy marketing function.

• Automation and efficiency practices may be explored through template creation and asset library management.

Company Website: https://auriens.com/

📝 Enhancement Note: The company operates in a high-touch, premium sector where brand perception and visual representation are paramount. The culture likely emphasizes professionalism, discretion, attention to detail, and a strong service ethos, mirroring the customer experience offered by their brands.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer. It requires 3-5 years of experience, indicating a level beyond entry-level but not yet senior or lead. The responsibilities involve hands-on execution, project management of design tasks, and collaboration across departments, suggesting a solid contributor role within the marketing operations framework.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Group Marketing Director, providing direct support to marketing initiatives. This structure allows for clear direction and feedback, crucial for maintaining brand consistency and operational efficiency in design output.

Operations Impact: The Graphic Designer's work directly impacts the perception and market positioning of Auriens Chelsea and Draycott Nursing & Care. By creating compelling visual assets for marketing campaigns, sales collateral, and digital platforms, the role contributes to lead generation, brand awareness, and customer engagement, all critical for the group's revenue and growth objectives. Their output shapes the first impression for potential residents, clients, and partners.

Growth Opportunities:

• Specialization: Potential to deepen expertise in specific areas such as digital design for luxury brands, UX/UI for premium websites, or motion graphics for enhanced digital storytelling.

• Skill Development: Opportunities to learn new design tools (e.g., Figma, motion graphics software) and gain exposure to marketing strategy through close collaboration with senior marketing personnel.

• Leadership Potential: With successful performance and potential for the contract to become permanent, there may be opportunities to take on more complex projects, mentor junior designers (if the team grows), or contribute to defining visual strategies for new initiatives.

📝 Enhancement Note: The fixed-term nature with potential for permanence offers a clear growth pathway. Success in this role could lead to a permanent position and continued development within a high-prestige organization, aligning with career progression in marketing operations and creative services.

🌐 Work Environment

Office Type: The role is described as Hybrid, suggesting a blend of remote work and in-office presence. This typically means working from a company office for team collaboration, meetings, and focused work, combined with the flexibility to work from home.

Office Location(s): The primary office location is London, SW3 2ST, a prestigious area in Greater London. This location places the designer within a prime business district, potentially offering excellent transport links and a sophisticated working environment.

Workspace Context:

• The office environment is expected to be professional and aligned with the premium nature of the Auriens Group brands. Collaboration will be key, with opportunities to interact directly with marketing colleagues, sales teams, and leadership.

• Access to necessary design tools and technology will be provided, though proficiency in personal design software (Adobe Creative Suite, potentially Figma) is a prerequisite.

• The workspace will foster a culture of creativity balanced with commercial awareness and discretion, essential for working with high-net-worth individuals and sensitive information.

Work Schedule: The standard working hours are approximately 40 hours per week. The hybrid model allows for some flexibility, but the demands of a fast-paced marketing environment and the need to meet project deadlines will require effective time management and potentially some adaptability in scheduling.

📝 Enhancement Note: The hybrid model in a prime London location offers a balance of professional engagement and personal flexibility. The environment is likely to be conducive to high-quality creative output, supported by professional standards and collaborative opportunities.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Likely a review of your CV and portfolio to assess basic qualifications and visual style.

• First Interview: A conversation with the hiring manager (e.g., Group Marketing Director or Marketing Manager) to discuss your experience, skills, portfolio, and cultural fit. Expect questions about your design process and how you handle briefs.

• Second Interview/Practical Assessment: This may involve a more in-depth discussion, potentially a practical design task or a presentation of your portfolio, focusing on specific examples relevant to the role's responsibilities. You might be asked to walk through 2-3 key projects, explaining your process, design decisions, and the outcomes.

• Final Interview: Potentially with senior leadership or key stakeholders from sales/events, to assess overall fit and strategic alignment.

Portfolio Review Tips:

• Curate for Relevance: Select projects that best demonstrate your ability to create brand-aligned assets for premium brands across print and digital. Showcase your skills in layout, typography, and visual storytelling.

• Highlight Process: For 2-3 key projects, be prepared to walk through your thought process, from understanding the brief to final production. Explain your design decisions, the challenges you faced, and how you overcame them.

• Showcase Versatility: Include examples of different asset types (brochures, digital ads, social media graphics, presentations) to demonstrate your range.

• Specify Your Role: Clearly articulate your contribution to each project, especially if it was a team effort.

• Production-Ready Examples: If possible, show examples of how your designs were implemented in print or digital, demonstrating your understanding of production requirements.

Challenge Preparation:

• Understand the Brands: Research Auriens Chelsea and Draycott Nursing & Care thoroughly. Understand their target audience, brand values, and market positioning. This will help you tailor your portfolio presentation and interview responses.

• UX/Digital Focus: Be ready to discuss your approach to digital design, including UX principles, responsiveness, and email design best practices.

• Brand Consistency: Prepare examples of how you've maintained brand consistency across multiple channels and asset types.

• Problem-Solving: Think about how you've used design to solve marketing or business challenges. Have specific examples ready.

📝 Enhancement Note: The emphasis on portfolio and practical application suggests a desire for a designer who can hit the ground running. Being prepared to articulate your design process and demonstrate how your work aligns with premium brand values will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in InDesign (for layout and print production), Illustrator (for vector graphics and logos), and Photoshop (for image editing and digital assets).

• Figma (Desirable): Familiarity with Figma is preferred for digital design collaboration and prototyping, indicating a modern design workflow.

• Canva (Desirable): Basic familiarity may be useful for quick internal asset creation or template management.

Analytics & Reporting:

• While not a primary function for a Graphic Designer, understanding how digital assets perform (e.g., engagement rates on social media, click-through rates on emails) is beneficial. Familiarity with basic analytics platforms (e.g., Google Analytics, social media insights) would be a plus. CRM & Automation:

• No direct CRM or automation tool usage is specified for this role. However, understanding how design assets integrate with marketing automation platforms (e.g., email marketing software) and CRM-driven campaigns is advantageous.

📝 Enhancement Note: The core requirement is mastery of the Adobe Creative Suite. The desirable tools like Figma suggest the company is adopting modern, collaborative design workflows. Understanding the purpose of design assets within broader marketing campaigns (even if not directly using the tools) is a key operational insight for designers.

👥 Team Culture & Values

Operations Values:

• Attention to Detail: Paramount in maintaining the high standards of luxury brands and ensuring accurate, production-ready outputs.

• Professionalism & Discretion: Essential when working with premium clients and within a high-net-worth environment.

• Creativity with Commercial Acumen: Balancing aesthetic appeal with the practical needs of marketing campaigns and business objectives.

• Collaboration & Support: Willingness to work within a small, busy team, offering help and contributing to a positive team dynamic.

• Proactive & Solutions-Oriented: Taking initiative to identify issues and propose design solutions.

Collaboration Style:

• Cross-functional Integration: The role requires close collaboration with marketing, sales, events, and partnership teams, demanding clear communication and an understanding of diverse stakeholder needs.

• Brand Alignment: A key aspect of collaboration will be ensuring all design outputs consistently reflect the distinct visual identities and quality standards of Auriens Chelsea and Draycott Nursing & Care.

• Feedback Exchange: Openness to receiving and incorporating feedback from marketing leadership and other team members to refine designs and ensure they meet brief requirements.

📝 Enhancement Note: The described values highlight a professional, detail-oriented, and team-focused individual. The emphasis on discretion and professionalism is particularly relevant given the premium nature of Auriens Group's services.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing the distinct visual identities and needs of both Auriens Chelsea and Draycott Nursing & Care simultaneously.

• High Standards: Consistently meeting the elevated design expectations associated with luxury brands in a competitive market.

• Pace and Volume: Managing a high volume of design requests and tight deadlines in a fast-paced marketing environment.

• Translating Briefs: Accurately interpreting diverse briefs from various departments and translating them into effective design solutions.

Learning & Development Opportunities:

• Skill Enhancement: Opportunity to hone skills in Adobe Creative Suite, potentially learn new digital design tools like Figma, and gain experience in UX/UI principles.

• Industry Exposure: Exposure to the luxury hospitality, high-end property, and specialist care sectors, providing valuable industry context and niche market understanding.

• Marketing Strategy Insight: Close collaboration with senior marketing personnel offers a chance to understand broader marketing strategies and how design contributes to business goals.

• Portfolio Building: The diverse range of projects provides ample material for strengthening a professional design portfolio.

📝 Enhancement Note: The challenges are typical of a creative role supporting multiple high-profile brands. The growth opportunities are substantial, particularly for a fixed-term role with potential permanence, offering skill development and valuable industry experience.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a new design asset from brief to final delivery. How do you ensure it aligns with brand guidelines and project objectives?" (Focus on your workflow, communication, and quality control.)

• "How do you approach balancing the visual identity of two distinct premium brands like Auriens Chelsea and Draycott Nursing & Care?" (Highlight your understanding of brand differentiation and consistency.)

• "Can you walk us through a project where you had to adapt an existing campaign concept into new assets across multiple channels? What was your approach?" (Showcase your ability to extend creative direction and maintain visual integrity.) Company & Culture Questions:

• "What interests you about working for Auriens Group and our specific brands?" (Research their mission, values, and target audience.)

• "How do you ensure discretion and professionalism when working in a premium environment?" (Emphasize your understanding of client relations and confidentiality.)

• "How do you manage your workload and prioritize tasks when faced with multiple urgent design requests?" (Detail your organizational and time management strategies.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by brand, project type, or by demonstrating specific skill sets (e.g., print, digital, presentation design).

• Storytelling: For 2-3 key projects, tell a story: the brief/challenge, your creative process and decisions, the solution, and the impact (if known).

• Highlight Key Skills: Verbally or visually emphasize your proficiency in InDesign, Illustrator, Photoshop, and any desirable tools. Showcase your understanding of typography, layout, and visual hierarchy.

• Address the Brief: Directly connect your portfolio pieces to the responsibilities outlined in the job description, showing how your past work prepares you for this role.

📝 Enhancement Note: The interview process will likely focus on practical application, brand understanding, and process. Be prepared to defend your design choices and demonstrate how your skills translate to the specific needs of Auriens Group.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the Auriens Group careers page.

• Tailor your CV: Highlight your experience in graphic design, specifically mentioning your proficiency with Adobe Creative Suite (InDesign, Illustrator, Photoshop) and any experience in luxury, hospitality, or premium service sectors. Quantify achievements where possible.

• Curate your Portfolio: Ensure your portfolio prominently features work that aligns with the job description's responsibilities, showcasing your best print and digital assets, and demonstrating strong layout and typography skills. Select 2-3 key projects to discuss in detail during an interview.

• Prepare for Interview Questions: Research Auriens Group and its brands. Be ready to discuss your design process, how you manage multiple projects, and your experience working with brand guidelines. Practice articulating your contributions to past projects.

• Understand the Brands: Familiarize yourself with Auriens Chelsea and Draycott Nursing & Care. Understand their target audience and premium positioning, and consider how your design aesthetic can complement their offerings.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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