Graphic Designer | Legends Global Partnerships

📍 Job Overview

Job Title: Graphic Designer | Legends Global Partnerships

Company: ASM Global

Location: Frisco, TX, United States

Job Type: Full time

Category: Creative Services / Sales Enablement

Date Posted: September 10, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Develop and execute high-impact visual assets for partnership sales initiatives within the professional sports and live events industry.

• Translate strategic partnership concepts into compelling visual narratives that drive engagement and secure client buy-in.

• Collaborate with sales, marketing, and creative teams to ensure brand consistency and strategic alignment across all collateral.

• Manage the end-to-end design process for a variety of sales materials, from initial concept to final execution.

• Leverage advanced design software and techniques to create innovative and dynamic visual content for digital and print channels.

📝 Enhancement Note: This role is positioned within a sales enablement function, focusing on creating visual assets that directly support partnership sales efforts. The emphasis is on visual storytelling for sales pitches and brand activations, requiring a strong understanding of how design can influence business outcomes in the sports and live entertainment sector.

📈 Primary Responsibilities

• Conceptualize and design a comprehensive range of graphics for digital marketing channels, including websites, sales applications, partner pitches, and sales centers.

• Generate innovative graphic content that tells dynamic sales stories, moving beyond standard templates to create unique visual narratives.

• Manage multiple design projects concurrently, ensuring all elements remain on track from initial brief to final delivery within a fast-paced environment.

• Adapt to changing priorities and project requirements, consistently meeting deadlines while maintaining high creative standards.

• Serve as a brand guardian, working directly with partnership executives and internal teams to ensure all collateral adheres to brand guidelines for Legends Global and its clients.

• Oversee relationships with internal stakeholders and external vendors, managing resources effectively for design projects.

• Support the Senior Director of Creative Services on various content needs, including outreach campaigns, one-sheeters, micro-sites, and video production elements.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management. The role requires not only artistic talent but also the ability to manage workflows, communicate effectively with diverse stakeholders, and ensure brand integrity across all visual outputs. The "outside the box" requirement suggests a need for proactive, innovative thinking in problem-solving through design.

🎓 Skills & Qualifications

Education: Bachelor’s Degree with major coursework in Digital Art & Animation, Graphic Design, Visual Arts, Multimedia Design, or a closely related field.

Experience: 3+ years of experience within the creative/design industry, with a focus on digital marketing, sales enablement, or brand activation.

Required Skills:

• High proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign) on macOS.

• Strong conceptual thinking and visual storytelling abilities, capable of translating strategic ideas into compelling visuals.

• Advanced knowledge of digital best practices, layout design principles, and typography.

• Demonstrated ability to manage multiple design projects simultaneously in a deadline-driven environment.

• Excellent communication skills for direct interaction with sales teams, clients, and cross-functional partners.

• Self-motivated with an entrepreneurial spirit and meticulous attention to detail.

• Superior computer skills, including proficiency with macOS, Microsoft Office, and CRM platforms. Preferred Skills:

• Experience with motion graphics, animation, and video content creation using After Effects and Adobe Premiere.

• Understanding of digital formats across various screen sizes and devices.

• Ability to quickly build trust and rapport with internal teams and external clients.

📝 Enhancement Note: The emphasis on Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign, is critical. The preference for After Effects and Premiere indicates a move towards more dynamic visual content, which is increasingly valuable in sales enablement. The requirement for CRM proficiency suggests an understanding of sales processes and data integration.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong foundation in graphic design, layout, and typography.

• Demonstrations of visual storytelling capabilities, particularly in conveying complex ideas or sales propositions through design.

• Examples of digital marketing assets, including web graphics, social media content, and presentation decks.

• Case studies or project highlights that illustrate the design process from concept to execution, detailing problem-solving approaches.

• Evidence of proficiency with the Adobe Creative Suite, particularly Photoshop, Illustrator, and InDesign. Process Documentation:

• Ability to articulate the design process for sales enablement materials, from understanding client objectives and brand guidelines to final asset delivery.

• Documentation of how design thinking contributes to sales strategy and partnership activation.

• Examples of how visual assets have been used to enhance sales pitches, improve conversion rates, or drive partner engagement.

📝 Enhancement Note: For this role, the portfolio is paramount. It should not only showcase design aesthetics but also demonstrate the ability to apply design principles strategically to support sales objectives. Candidates should be prepared to discuss their process for creating sales collateral and how their work contributes to revenue generation and partnership success.

💵 Compensation & Benefits

Salary Range: $75,000 - $85,000 annually, plus a $10,000 incentive.

Benefits:

• Comprehensive medical insurance coverage.

• Dental insurance plan.

• Vision insurance coverage.

• Life insurance policy.

• Disability insurance benefits.

• Paid vacation time for rest and rejuvenation.

• 401k retirement savings plan.

Working Hours: Approximately 40 hours per week, with expectations for flexibility to meet project deadlines and event demands.

📝 Enhancement Note: The salary range provided is an estimate based on the AI's interpretation of the stated $75,000 base plus $10,000 incentive, aiming for a competitive market position for a Graphic Designer with 3+ years of experience in a hybrid role. The benefits package is standard for full-time employees, offering a solid foundation of health and financial security.

🎯 Team & Company Context

🏢 Company Culture

Industry: Sports, Live Entertainment, Partnerships, and Venue Management. Legends Global is a premier partner to the world's greatest live events, venues, and brands, offering integrated solutions across consulting, sales, partnerships, hospitality, and venue management.

Company Size: ASM Global operates a network of 450 venues worldwide, hosting 20,000 events and entertaining 165 million guests annually. This indicates a large, globally integrated organization with significant operational scale.

Founded: While the founding date of ASM Global isn't explicitly stated, the company's extensive network and operational scope suggest a well-established entity with a history of growth and expansion in the live events and venue management sector.

Team Structure:

• The Graphic Designer will be part of the Creative Services team, reporting to the Senior Director of Creative Services.

• This role will collaborate closely with the partnership strategy, sales leadership, marketing, and other cross-functional stakeholders within Legends Global Partnerships.

• The team structure emphasizes collaboration and integration across different departments to achieve shared goals in partnership development and sales. Methodology:

• Data-Driven Design: While not explicitly stated, the context of sales and partnerships implies that design decisions will be informed by data on audience engagement, sales performance, and brand impact.

• Strategic Collaboration: The emphasis on working with "partnership strategy" and "sales leadership" suggests a methodology where design is an integral part of strategic planning and execution, not an afterthought.

• Agile Project Management: The requirement to handle "multiple moving pieces simultaneously" and "meet deadlines and work with changing priorities" points to an agile approach to project execution within the creative team.

Company Website: https://asmglobal.com/ (Based on domain_derived)

📝 Enhancement Note: Legends Global's culture is described as one of respect, ambitious thinking, collaboration, and bold action, committed to an inclusive workplace. This suggests an environment where innovation and teamwork are valued, and employees are encouraged to be authentic and make an impact. The "winning is an everyday thing" mantra indicates a high-performance, results-oriented culture.

📈 Career & Growth Analysis

Operations Career Level: This role is an individual contributor position, typically considered mid-level (2-5 years of experience), focused on specialized creative execution within a sales enablement function. It offers a chance to deepen expertise in graphic design for sports and live entertainment partnerships.

Reporting Structure: The Graphic Designer reports to the Senior Director of Creative Services, indicating a clear line of management and mentorship. This structure allows for guidance and development within a specialized creative discipline.

Operations Impact: The Graphic Designer's work directly impacts the success of partnership sales by creating compelling visual materials that articulate value propositions to prospective brands. High-quality design can enhance sales pitches, improve brand perception, and ultimately contribute to revenue generation and the securing of lucrative partnerships.

Growth Opportunities:

• Specialization: Deepen expertise in motion graphics, animation, and video production, skills that are highly valued and in demand.

• Industry Exposure: Gain extensive experience in the dynamic sports and live entertainment industries, understanding the unique design needs of this sector.

• Cross-Functional Leadership: Develop stronger collaboration and communication skills by working closely with sales, marketing, and strategy teams, potentially leading to roles with more strategic input.

• Senior Design Roles: Advance to Senior Graphic Designer or Art Director positions within Creative Services, managing larger projects or leading design initiatives.

📝 Enhancement Note: The growth path for a Graphic Designer in this context often involves specializing in areas like motion graphics or taking on more strategic design leadership. The hybrid model and focus on major US markets also suggest opportunities for exposure to diverse projects and a broad client base, fostering a well-rounded professional development.

🌐 Work Environment

Office Type: Hybrid work model, requiring a minimum of 3 days in the office per week. This offers a balance between in-person collaboration and remote flexibility.

Office Location(s): Preferred locations include major US markets such as New York, Los Angeles, Chicago, Dallas, Denver, or Washington, D.C. This suggests access to vibrant professional environments and potential for networking within these key cities.

Workspace Context:

• Collaborative Environment: The hybrid model and emphasis on cross-functional collaboration mean the office space is likely designed to facilitate teamwork, brainstorming sessions, and direct interaction with colleagues from various departments.

• Technology-Rich: As a design role, the workspace will be equipped with high-performance computers, necessary software, and potentially specialized creative tools to support the demands of visual asset creation.

• Dynamic Industry Pace: The work environment will reflect the fast-paced nature of the sports and live events industry, requiring adaptability and efficiency in creative output.

Work Schedule: Standard full-time working hours (approximately 40 hours per week) are expected, with the understanding that flexibility may be required to meet project deadlines, especially during peak event seasons or critical sales periods.

📝 Enhancement Note: The hybrid model is a key aspect, indicating a company that balances modern work flexibility with the recognized benefits of in-person collaboration for creative and strategic roles. The preferred locations are major hubs, suggesting access to industry events and a diverse professional network.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of resumes and portfolios to assess design skills, relevant experience, and alignment with the role's requirements.

• Creative Assessment: Candidates may be asked to complete a design challenge or present a portfolio walkthrough, demonstrating their conceptual thinking, technical proficiency, and ability to translate strategic briefs into visual solutions.

• Behavioral & Situational Interviews: Interviews will likely focus on assessing collaboration skills, problem-solving abilities, adaptability in a fast-paced environment, and understanding of sales enablement.

• Team & Stakeholder Interviews: Meetings with the Senior Director of Creative Services, potential cross-functional collaborators (e.g., sales, marketing), to evaluate cultural fit and working style.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in visual storytelling, sales enablement design, and proficiency with Adobe Creative Suite. Prioritize work relevant to sports, live events, or partnership marketing if available.

• Tell the Story: For each project, clearly articulate the brief, your role, the design process, challenges faced, and the impact of your work. Quantify results where possible (e.g., improved engagement, successful pitch).

• Highlight Versatility: Include examples of different asset types (presentations, digital ads, mockups) and demonstrate your ability to adapt to various brand guidelines and objectives.

• Motion Graphics/Video: If you have experience in After Effects or Premiere, prominently feature these projects to showcase advanced capabilities.

Challenge Preparation:

• Be prepared for a design challenge that may involve creating a visual asset for a hypothetical partnership pitch or refining existing sales collateral.

• Practice articulating your design decisions, justifying choices based on strategy, brand, and audience.

• Understand the core business of Legends Global Partnerships and how design supports their sales objectives.

📝 Enhancement Note: The portfolio is the most critical component for this role. Candidates should invest significant time in refining their portfolios to highlight not just aesthetic talent but also strategic thinking and an understanding of how design contributes to sales success. Being able to walk through the process and justify design decisions is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Photoshop, Illustrator, and InDesign for creating a wide array of graphic assets.

• Motion Graphics/Video Software: Preferred experience with After Effects and Adobe Premiere for dynamic content creation.

• Presentation Software: Proficiency in creating polished presentations, likely using PowerPoint or Google Slides, to deliver sales collateral.

Analytics & Reporting:

• CRM Platforms: Superior computer skills include proficiency with CRM platforms, suggesting an understanding of how design assets integrate with sales pipelines and customer data.

• Web Analytics (Implied): While not explicitly stated, understanding digital formats and best practices suggests an awareness of how design impacts user engagement metrics on websites and digital platforms.

CRM & Automation:

• Microsoft Office Suite: Essential for general productivity and collaboration.

• Web-Based Software: General familiarity with various creative and web-based software to adapt to evolving tools and platforms.

📝 Enhancement Note: The technology stack is heavily focused on Adobe Creative Suite, with a strong preference for motion graphics and video editing tools. CRM proficiency is also highlighted, indicating the need for designers to understand how their work fits into the broader sales ecosystem and potentially how to track asset performance.

👥 Team Culture & Values

Operations Values:

• Respect: A foundational value for building an inclusive workplace where diverse perspectives are valued.

• Ambitious Thinking: Encouraging bold ideas and innovative approaches to problem-solving and creative output.

• Collaboration: A strong emphasis on teamwork and cross-functional partnerships to achieve unified goals.

• Bold Action: A proactive and results-oriented mindset, encouraging employees to take initiative and make a significant impact.

• Inclusivity: Commitment to creating an environment where everyone can be authentic and contribute fully.

Collaboration Style:

• Cross-Functional Integration: The role necessitates close collaboration with sales, marketing, and strategy teams, requiring clear communication and a shared understanding of objectives.

• Feedback Exchange: An environment that likely encourages constructive feedback to refine creative work and ensure alignment with strategic goals.

• Knowledge Sharing: As part of a larger organization, there will be opportunities to share best practices and learn from colleagues across different disciplines.

📝 Enhancement Note: The company culture emphasizes high performance, innovation, and teamwork. For a Graphic Designer, this means being comfortable working in a fast-paced, collaborative environment, contributing creative ideas, and being open to feedback to achieve collective success in partnership sales.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: Consistently producing high-quality, innovative design assets under tight deadlines in a fast-paced industry.

• Translating Abstract Concepts: Effectively visualizing complex partnership ideas and strategic sales narratives into clear, compelling graphics.

• Brand Consistency: Maintaining brand integrity across diverse projects and for various clients while adhering to Legends Global and partner brand guidelines.

• Adapting to Evolving Trends: Staying current with design trends, software advancements, and digital marketing best practices in a dynamic industry.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to hone skills in motion graphics, animation, and video editing through hands-on project experience.

• Industry Expertise: Deepen understanding of the sports, live entertainment, and partnership sales landscape, learning how design contributes to business outcomes.

• Strategic Design Thinking: Develop a stronger strategic perspective by working closely with sales and partnership strategy teams, understanding the "why" behind design requests.

• Mentorship: Learning from the Senior Director of Creative Services and collaborating with experienced professionals across various departments.

📝 Enhancement Note: The primary challenge will be managing the demands of a high-volume, deadline-driven creative role within the fast-paced sports and entertainment sector. Growth will come from mastering advanced design techniques and developing a strategic understanding of how design impacts sales performance.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a sales pitch deck from scratch. How do you ensure the design effectively communicates the value proposition?" (Focus on your workflow, research, and strategic design choices.)

• "How do you approach translating a complex partnership concept into a clear and compelling visual story?" (Prepare examples of abstract ideas you've visualized.)

• "How do you manage conflicting feedback from different stakeholders on a design project?" (Highlight your communication, negotiation, and problem-solving skills.) Company & Culture Questions:

• "What interests you about Legends Global Partnerships and the sports/live entertainment industry?" (Showcase your research and genuine enthusiasm.)

• "How do you align your creative work with brand guidelines and strategic objectives?" (Discuss your understanding of brand stewardship and goal-oriented design.)

• "Describe a time you had to adapt your design approach due to changing project requirements or priorities." (Demonstrate your flexibility and resilience.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type or skill set. Start with your strongest, most relevant work.

• Narrative is Key: For each piece, clearly explain the objective, your role, the challenges, your creative process, and the outcome. Use storytelling to engage the interviewer.

• Quantify Success: Whenever possible, include metrics or results that demonstrate the impact of your design work (e.g., increased engagement, successful campaign, secured partnership).

• Technical Demonstration: Be prepared to briefly discuss your technical approach and the tools you used. If showcasing motion graphics, be ready to explain the animation principles applied.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, strategic thinking, and the ability to collaborate effectively within a sales-focused environment. Your portfolio should be treated as a primary tool to demonstrate these capabilities, and you should be ready to articulate the "why" behind every design decision.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday link.

• Customize Your Resume: Tailor your resume to highlight your experience with Adobe Creative Suite, visual storytelling, sales enablement, and any relevant industry experience (sports, live events, partnerships). Use keywords from the job description.

• Refine Your Portfolio: Ensure your portfolio prominently features your best work in graphic design, digital marketing assets, and presentation design. If you have motion graphics or video experience, make sure those examples are easily accessible and well-presented.

• Prepare Your Narrative: Practice articulating your design process, your approach to visual storytelling for sales, and how your work contributes to business objectives. Be ready to discuss specific projects from your portfolio in detail.

• Research Legends Global Partnerships: Understand their business, their partners, and the types of activations they facilitate. This will help you tailor your application and demonstrate your interest and understanding during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.