Graphic Designer ID

📍 Job Overview

Job Title: Graphic Designer

Company: Bjak

Location: Jakarta, Indonesia

Job Type: FULL_TIME

Category: Creative & Design / Marketing Operations

Date Posted: 2026-05-04

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive brand storytelling and visual communication across Southeast Asia through high-impact creative assets.

• Develop static and motion graphics for marketing campaigns, social media, web, and paid advertisements.

• Leverage AI tools for advanced visual ideation and production to enhance creative output.

• Collaborate effectively with cross-functional marketing, product, and content teams in a remote setting.

• Optimize visuals based on performance data and feedback to ensure maximum impact and conversion.

📝 Enhancement Note: While the core role is Graphic Designer, the emphasis on "marketing campaigns," "paid ads," "performance data," and "conversion-focused visuals" strongly indicates a need for expertise in Marketing Operations and GTM (Go-To-Market) strategy execution. The role bridges creative design with measurable business outcomes, a hallmark of operations-oriented creative roles.

📈 Primary Responsibilities

• Design compelling static and motion graphic assets for a variety of digital platforms, including marketing campaigns, social media feeds, website landing pages, and paid advertising channels.

• Translate complex creative briefs into clear, bold, and impactful visuals that drive user engagement and conversion rates.

• Utilize and experiment with AI-powered design tools such as Midjourney, DALL·E, or Runway to accelerate ideation, generate novel concepts, and enhance the production workflow.

• Actively participate in remote, cross-functional team collaboration sessions with content creators, video specialists, product managers, and performance marketers to align visual strategies with broader business objectives.

• Analyze performance data from marketing campaigns and A/B tests to iterate on and optimize existing visual assets, ensuring continuous improvement in effectiveness.

• Uphold and reinforce stringent visual consistency across all BJAK brand touchpoints, from digital ads to product interfaces, ensuring a cohesive and professional brand presence.

• Support product development and growth initiatives by creating visuals that clearly articulate value propositions and user benefits.

• Contribute to the development and maintenance of visual systems and brand libraries to ensure efficient and consistent asset creation.

📝 Enhancement Note: The responsibilities highlight a strong connection to performance marketing and data-driven optimization, aligning this graphic design role with marketing operations by focusing on measurable outcomes and strategic visual deployment.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Digital Media, Fine Arts, or a related field is often a strong indicator of foundational knowledge and would be beneficial.

Experience: 2–4 years of professional experience in graphic design, motion design, or creative content production roles, with a demonstrated track record of creating impactful digital assets.

Required Skills:

• Proven proficiency in the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Expertise in Figma for collaborative design and prototyping.

• Strong command of motion graphics and video editing software, such as After Effects and Premiere Pro.

• Demonstrated experience or strong interest in utilizing AI tools (Midjourney, DALL·E, Runway) for visual concepting and production.

• Solid understanding of fundamental design principles including layout, composition, typography, color theory, and brand consistency.

• Ability to effectively manage multiple projects, prioritize tasks, and deliver high-quality work under tight deadlines in a remote work environment.

Preferred Skills:

• Experience specifically in creating short-form advertising content or commercial creative assets for digital channels.

• Prior exposure to startup, technology, or performance marketing environments, understanding the pace and demands of these sectors.

• Basic sound editing skills or simple visual effects (VFX) capabilities.

• Familiarity with developing and working within established templates, visual systems, and brand libraries to ensure scalability and consistency.

📝 Enhancement Note: The "2-4 years" experience level, combined with the need for AI tool proficiency and motion design skills, positions this as a mid-level role. The emphasis on performance data and conversion suggests that candidates with a background in performance marketing creative will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-4 years of professional design work, with a clear emphasis on digital marketing assets.

• Visual clarity and execution: Demonstrate a strong command of design principles, clean aesthetics, and high-quality rendering across static and motion pieces.

• Storytelling capability: Include case studies or examples that illustrate how your designs effectively communicated a message, solved a problem, or achieved a specific objective.

• AI integration examples: Showcase any projects where AI tools were leveraged to achieve unique visual outcomes or enhance the production process.

Process Documentation:

• Workflow efficiency: Highlight examples of how you've streamlined design processes, perhaps through template usage, efficient asset management, or effective collaboration with team members.

• Cross-functional collaboration: Showcase instances where you've effectively collaborated with marketing, product, or content teams, detailing the communication and feedback loops used.

• Iterative design approach: Document your process for receiving feedback and iterating on designs, particularly for performance-driven creative assets.

📝 Enhancement Note: For a role with a strong performance marketing component, the portfolio should not only display aesthetic quality but also evidence of how the designs contributed to business goals. Clear documentation of the design process, especially regarding iteration based on data, will be crucial.

💵 Compensation & Benefits

Salary Range: For a Graphic Designer with 2-4 years of experience in Jakarta, Indonesia, the estimated annual salary range is IDR 120,000,000 - IDR 200,000,000. This estimate considers the mid-level experience, the demand for digital and motion design skills, and the cost of living in Jakarta.

Benefits:

• Competitive salary package with potential for salary growth as experience and responsibilities increase, with opportunities to evolve into senior or lead creative roles.

• Opportunity to create high-impact visuals that reach and influence millions of users across the Southeast Asian region.

• Fully remote work arrangement, offering flexibility and the ability to work from anywhere within Indonesia.

• Collaborative environment with a fast-moving, high-performing regional team, fostering professional development and exposure to diverse market insights.

• A company culture that actively encourages experimentation, values creativity, and rewards smart, impactful execution.

Working Hours: The role is expected to align with a standard 40-hour work week, common for full-time positions. While remote, adherence to team collaboration hours and responsiveness during core business periods for the Southeast Asian market will be expected.

📝 Enhancement Note: Salary estimation is based on research for mid-level Graphic Designer roles in Jakarta, Indonesia, factoring in the specified experience level and the desirability of AI and motion design skills. Benefits are directly drawn from the provided text, emphasizing competitive compensation and growth opportunities.

🎯 Team & Company Context

🏢 Company Culture

Industry: Financial Technology (FinTech) / InsurTech. BJAK operates in the digital insurance platform space, leveraging technology to simplify insurance access and create a more inclusive market. This industry is characterized by rapid innovation, data-driven decision-making, and a focus on user experience.

Company Size: BJAK is a growing regional player, likely falling into the medium to large enterprise category based on its operations across multiple Southeast Asian countries. This size suggests a structured environment with opportunities for impact while still maintaining agility.

Founded: BJAK was founded to revolutionize insurance access in Southeast Asia. Its establishment signifies a commitment to innovation and addressing market gaps through digital solutions.

Team Structure:

• The design team is likely a part of a larger marketing or growth department, collaborating closely with performance marketing, content, and product teams.

• Designers are expected to be autonomous and proactive, contributing to strategic discussions around visual direction and campaign effectiveness.

Methodology:

• Data-driven decision-making: Performance data and user feedback are critical inputs for design iterations and strategy.

• Agile and iterative processes: The fast-paced environment necessitates quick turnarounds, experimentation, and continuous improvement.

• Impact-focused output: The primary measure of success is the contribution of creative assets to business goals, such as user acquisition, conversion rates, and brand engagement.

Company Website: https://bjak.my/en/about-us

📝 Enhancement Note: The company's focus on being Southeast Asia's largest digital insurance platform suggests a dynamic, tech-forward environment where creative roles are deeply integrated with business objectives and performance metrics.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (2-4 years of experience). It involves significant hands-on execution, creative problem-solving, and collaboration. The focus on "performance data," "conversion," and "AI tools" elevates it beyond a purely aesthetic design role, integrating it into the broader GTM and marketing operations strategy.

Reporting Structure: The designer will likely report to a Creative Lead, Design Manager, or Head of Marketing/Growth. They will collaborate closely with various stakeholders across marketing, content, and product teams.

Operations Impact: The Graphic Designer's work directly impacts BJAK's ability to acquire and retain customers by creating visually compelling marketing materials, social media content, and ad creatives. Their ability to translate performance data into effective visuals is crucial for optimizing campaign ROI and achieving business growth targets.

Growth Opportunities:

• Senior/Lead Creative Role: With strong performance and development, there's a clear path to a Senior Graphic Designer or Creative Lead position, potentially managing projects or junior designers.

• Specialization in Performance Creative: Deepen expertise in creating visuals specifically for paid acquisition channels, A/B testing, and conversion rate optimization.

• AI & Motion Design Expertise: Become a go-to specialist for leveraging advanced AI tools and sophisticated motion graphics within the company.

• Broader GTM Contribution: Develop a deeper understanding of marketing strategy, allowing for more strategic input into campaign planning and visual concept development.

📝 Enhancement Note: The role offers a blend of creative execution and operational impact, with clear avenues for growth into specialized creative disciplines or broader marketing strategy roles, particularly within performance-driven environments.

🌐 Work Environment

Office Type: Fully Remote. This means the designer will work from their own location, with no requirement for physical office attendance.

Office Location(s): While the role is based in Indonesia, the team is regional, suggesting collaboration with colleagues across Southeast Asia. The company is headquartered in Malaysia.

Workspace Context:

• Collaborative Digital Space: The primary workspace will be digital, relying heavily on collaboration tools, video conferencing, and shared project management platforms.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite, Figma) and AI tools will be provided or expected. The company likely utilizes project management software (e.g., Asana, Jira) and communication platforms (e.g., Slack, Teams).

• Team Interaction: While remote, expect regular virtual meetings, design critiques, and brainstorming sessions to foster team cohesion and ensure alignment.

Work Schedule: A standard 40-hour work week is expected. Flexibility is a key benefit of remote work, but candidates must be available for core collaboration hours relevant to the Southeast Asian market and responsive to team communication.

📝 Enhancement Note: The fully remote aspect is a significant feature, requiring strong self-discipline, communication skills, and comfort with digital collaboration tools. The "regional team" aspect implies diverse working hours and communication styles to accommodate.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess basic qualifications and creative quality.

• Skills Assessment/Portfolio Review: A more in-depth discussion about your portfolio, focusing on specific projects, design process, and your approach to using AI tools. Expect questions about your problem-solving methodology and how you translate briefs into visuals.

• Creative Challenge/Case Study: You may be asked to complete a small design task or present a case study from your portfolio that demonstrates your ability to create performance-driven marketing assets. This could involve adapting an existing campaign or conceptualizing new creative.

• Team/Hiring Manager Interview: A conversation to assess cultural fit, collaboration style, understanding of BJAK's mission, and overall strategic thinking. Questions may focus on your remote work experience and how you handle feedback.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills required for this role (digital marketing, motion, AI, performance focus).

• Showcase Process: For each project, briefly outline the brief, your creative process, the tools used (especially AI), and the outcome or impact (if data is available).

• Highlight Performance: If possible, include examples where your designs led to measurable improvements in campaign performance (e.g., higher CTR, better conversion rates). This is crucial for a role tied to marketing operations.

• Demonstrate Versatility: Include a mix of static and motion graphics, showcasing your range.

• Be Ready to Discuss AI: Prepare to talk about your experience with AI tools, your process for integrating them, and your thoughts on their future in design.

Challenge Preparation:

• Understand BJAK: Research BJAK's brand, target audience, and current marketing efforts.

• Focus on Conversion: If given a creative challenge, think about how to make the design not just visually appealing but also highly effective for driving specific actions (e.g., clicks, sign-ups).

• Articulate Your Rationale: Be prepared to clearly explain the strategic thinking behind your design choices, especially regarding composition, typography, and calls to action.

📝 Enhancement Note: The application process will heavily scrutinize the portfolio for evidence of performance-driven design and AI tool proficiency, reflecting the role's operational integration.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite (Photoshop, Illustrator, InDesign): Essential for core graphic design tasks, asset creation, and brand collateral development.

• Figma: Critical for collaborative design workflows, prototyping, and potentially managing design systems.

• Motion/Video Editing Tools (After Effects, Premiere Pro): Required for creating animated graphics, short-form videos, and dynamic ad creatives.

Analytics & Reporting:

CRM & Automation:

• Understanding how creative assets are deployed through marketing automation platforms or advertising platforms (e.g., Meta Ads Manager, Google Ads) would be beneficial for context, though direct use of CRM systems is unlikely for this role.

📝 Enhancement Note: Proficiency in Adobe Creative Suite, Figma, and motion graphics software is non-negotiable. A demonstrated interest and aptitude for AI design tools like Midjourney, DALL·E, or Runway is also a key requirement.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: BJAK values creative output that directly contributes to business objectives, such as user acquisition and conversion. Designers are expected to focus on results.

• Agility & Speed: The team operates in a fast-paced environment, prioritizing quick iterations and timely delivery of high-quality assets.

• Innovation & Experimentation: A culture that encourages exploring new tools (like AI), testing creative approaches, and pushing creative boundaries.

• Data-Informed Decisions: While creative, design choices should be grounded in performance data and user insights, demonstrating a strategic rather than purely aesthetic approach.

• Ownership & Accountability: Designers are expected to take full ownership of their work, from concept to execution, and be accountable for its effectiveness.

Collaboration Style:

• Remote-First & Async-Friendly: While real-time collaboration is important, the team likely embraces asynchronous communication to accommodate different time zones and work styles.

• Cross-Functional Integration: Designers are integral team members, working closely with marketing, product, and content teams, requiring strong communication and a collaborative spirit.

• Feedback & Iteration Loop: A culture that encourages constructive feedback and iterative refinement of creative assets to achieve optimal results.

📝 Enhancement Note: The culture emphasizes a blend of creative freedom and operational discipline, where design is a tool for driving business growth.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance Metrics: The primary challenge will be to produce visually stunning and on-brand creative that also meets strict performance targets and conversion goals.

• Rapid Iteration in a Fast-Paced Environment: Keeping up with the demand for new creative assets, adapting to changing campaign needs, and iterating quickly based on performance data can be demanding.

• Leveraging AI Tools Effectively: Integrating AI tools into a professional workflow requires experimentation, learning new workflows, and ensuring AI-generated content meets quality and brand standards.

• Maintaining Brand Consistency Across Diverse Channels: Ensuring a cohesive brand identity across a multitude of digital touchpoints and campaign types requires strong organizational skills and a deep understanding of brand guidelines.

Learning & Development Opportunities:

• Mastering AI in Design: Deepen expertise in utilizing AI tools for concept generation, asset creation, and workflow optimization, becoming a subject matter expert.

• Performance Creative Specialization: Develop advanced skills in designing for conversion, A/B testing, and understanding campaign analytics to drive measurable results.

• Motion Graphics & Video Production: Enhance skills in creating dynamic video content and animations for digital advertising and social media.

• Brand System Development: Contribute to or lead the development of scalable visual systems and brand libraries, enhancing efficiency and consistency.

• Career Advancement: Potential to grow into Senior Designer, Creative Lead, or specialized roles within performance marketing creative.

📝 Enhancement Note: The challenges presented are inherent to modern digital marketing creative roles that are deeply integrated with performance and technology. Growth opportunities are clearly mapped to developing specialized skills and advancing within the creative or marketing operations ladder.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used performance data to inform or change a design decision. What was the outcome?" (Focus on data-driven iteration, ROI).

• "How would you approach creating a set of ad creatives for a new product launch targeting a specific demographic in Southeast Asia?" (Assess strategic thinking, audience understanding, creative concepting).

• "Walk us through your process for using AI tools like Midjourney or DALL·E in your design workflow. What are the benefits and limitations?" (Evaluate AI proficiency, workflow integration, critical thinking).

Company & Culture Questions:

• "What interests you about BJAK and the InsurTech industry?" (Gauge motivation, industry understanding).

• "How do you stay updated on design trends, AI advancements, and digital marketing best practices?" (Assess continuous learning, proactive development).

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your approach, the execution, and the results.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., "This ad had a 20% higher CTR than the previous version").

• Highlight AI Integration: Clearly point out where and how AI tools were used, explaining the strategic benefit.

• Showcase Motion: If presenting motion graphics, ensure smooth playback and clear explanation of the animation's purpose.

• Be Concise and Focused: Respect the interviewer's time by being direct and relevant.

📝 Enhancement Note: Interview questions will probe for both creative excellence and operational effectiveness, with a particular emphasis on data-driven decision-making and AI tool utilization.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Curate your portfolio to prominently feature 3-5 of your strongest projects that align with the job requirements, emphasizing digital marketing assets, motion graphics, and any work involving AI tools.

• Resume Optimization: Tailor your resume to highlight your 2-4 years of experience in graphic and motion design, explicitly mentioning proficiency in Adobe Creative Suite, Figma, After Effects, Premiere Pro, and any AI design tools used. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your approach to performance-driven creative, and your experience with AI tools. Prepare specific examples for behavioral questions related to collaboration, feedback, and remote work.

• Company Research: Thoroughly research BJAK, its mission, its target audience in Southeast Asia, and its brand aesthetic. Understand the InsurTech landscape and identify how your creative skills can contribute to their business objectives.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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