Graphic Designer – Healthcare (Evening Shift)

📍 Job Overview

Job Title: Graphic Designer – Healthcare (Evening Shift)

Company: Minerva Research Solutions

Location: Karachi, Sindh, Pakistan

Job Type: Full-Time

Category: Creative & Media / Art & Design / Healthcare Marketing Operations

Date Posted: 2026-09-02

Experience Level: Mid-Level (2-4 years)

Remote Status: On-site

🚀 Role Summary

• Design compelling and compliant visual assets for clinical study patient recruitment campaigns, specifically targeting the U.S. market.

• Collaborate closely with Performance Marketing and Patient Enrollment teams to optimize creatives for lead generation and patient recruitment funnel advancement.

• Develop diverse creative variations for A/B testing and performance analysis across various digital advertising platforms.

• Translate campaign objectives, target demographics, and clinical study requirements into effective, action-oriented visual communication.

📝 Enhancement Note: This role is positioned within a specialized niche of healthcare marketing operations, requiring a blend of creative design skills and a deep understanding of performance marketing principles. The focus on patient recruitment for clinical studies and targeting the U.S. market via an evening shift indicates a need for a candidate who can adapt to specific industry demands and international collaboration.

📈 Primary Responsibilities

• Design high-quality graphics for clinical study recruitment campaigns, tailored for the U.S. audience.

• Create a variety of digital assets including social media advertisements, static ads, carousels, banners, digital flyers, and landing page visuals.

• Develop multiple creative variations for performance marketing campaigns to facilitate A/B testing and optimization.

• Collaborate with Performance Marketers to ensure visuals are optimized for lead generation and patient recruitment objectives.

• Understand and integrate campaign objectives, target demographics, and specific clinical study requirements into creative concepts.

• Adapt designs for diverse advertising platforms such as Facebook, Instagram, Google Ads, and other relevant digital channels.

• Produce engaging visuals that professionally communicate clinical study opportunities and maintain a healthcare-focused brand identity.

• Generate creative concepts based on campaign performance data and audience response analysis.

• Modify and optimize existing creatives by leveraging marketing performance data and insights.

• Ensure brand consistency across multiple campaigns while adapting designs for different clinical studies and target patient populations.

• Verify that all patient-facing content is accurate, professional, and adheres strictly to approved study messaging and regulatory guidelines.

• Manage creative requests for multiple study campaigns concurrently, ensuring timely delivery and adherence to project deadlines.

📝 Enhancement Note: The responsibilities emphasize a data-driven approach to design, where creative output is directly linked to campaign performance and lead generation metrics. The need to manage multiple studies simultaneously highlights the importance of organizational skills and efficient workflow management within the operations framework.

🎓 Skills & Qualifications

Education: Bachelor's degree/diploma in Graphic Design, Visual Communication, Fine Arts, or a closely related field.

Experience: 2–4 years of professional graphic design experience, with a proven track record in digital advertising and social media creative development.

Required Skills:

• Strong proficiency in Adobe Photoshop and Adobe Illustrator for professional graphic creation.

• Demonstrated ability to create compelling digital advertising and social media creatives, evidenced by a strong portfolio.

• Excellent typography, layout, composition, and visual storytelling skills.

• Ability to conceptualize and produce multiple creative variations from a single campaign brief.

• Understanding of social media advertising formats and best practices for creative design.

• Experience in designing for performance-oriented campaigns focused on user action. Preferred Skills:

• Experience with modern design tools such as Figma or Canva.

• Prior experience designing for the healthcare, medical, pharmaceutical, clinical research, or life sciences industries.

• Familiarity with clinical trial patient recruitment processes and challenges.

• Experience creating advertising creatives specifically for the U.S. market.

• Previous collaboration experience with performance marketing teams.

• Understanding of key performance indicators (KPIs) such as CTR, CPL, lead quality, and conversion rates, and how design impacts them.

• Experience designing patient-focused communication materials within the healthcare sector.

📝 Enhancement Note: The emphasis on "performance-oriented design" and understanding campaign impact metrics (CTR, CPL) suggests that candidates with a data-informed design approach will be highly valued. Experience with the U.S. market and healthcare industry is a significant plus, indicating a need for cultural and regulatory awareness.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 2-4 years of professional design work, with a strong emphasis on digital advertising and social media creatives.

• Include case studies or examples that demonstrate your ability to translate campaign objectives into effective visual strategies for lead generation.

• Present a diverse range of creative outputs, including social media ads, banners, landing page visuals, and digital flyers.

• Highlight examples where your designs contributed to measurable improvements in campaign performance (e.g., increased CTR, better lead quality).

• Demonstrate proficiency in adapting designs across different platforms and for various target audiences within the healthcare context. Process Documentation:

• Ability to articulate the design process from brief to final asset delivery, including concept development, iteration, and finalization.

• Documentation of how you approach understanding clinical study requirements and target patient profiles to inform design decisions.

• Examples of how you have collaborated with marketing teams to iterate on designs based on performance data and A/B testing feedback.

• Showcase understanding of how design elements contribute to specific marketing funnel stages, from initial awareness to lead conversion.

📝 Enhancement Note: A robust portfolio is critical for this role, as it will be the primary tool for evaluating a candidate's ability to create performance-driven visuals. Candidates should be prepared to discuss their design process, how they interpret campaign briefs, and how their creative work directly supports lead generation and patient recruitment goals.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-level Graphic Designer with 2-4 years of experience in Karachi, Pakistan, and considering the specialized evening shift requirement aligned with the U.S. market, an estimated annual salary range would be PKR 1,200,000 to PKR 2,000,000. This range can vary based on the candidate's specific skill set, portfolio strength, and negotiation.

Benefits:

• Full-time employment with a competitive salary package.

• Opportunity to work with a growing international research solutions company.

• Exposure to the healthcare and clinical research industry, a sector with significant growth potential.

• Professional development opportunities, including potential for learning about performance marketing and clinical study recruitment strategies.

• Collaborative work environment with international teams, fostering cross-cultural communication skills.

• Potential for creative impact on patient recruitment for critical clinical studies.

Working Hours: Evening Shift, aligned with U.S. market activity. This typically translates to approximately 8-9 hours per day, including a break, for 5 days a week, with specific timings to be confirmed.

📝 Enhancement Note: The salary estimate is based on market data for experienced graphic designers in Pakistan, adjusted for the specialized nature of the role (healthcare, U.S. market alignment, evening shift). Benefits are inferred based on standard full-time employment offerings in the tech/research sector, with a focus on growth and industry exposure. The evening shift is a key differentiator and should be factored into compensation expectations.

🎯 Team & Company Context

🏢 Company Culture

Industry: Healthcare Research Solutions / Clinical Research Services. Minerva Research Solutions operates within a vital sector focused on advancing medical knowledge and patient care through research.

Company Size: Minerva Research Solutions is likely a growing company, indicated by its focus on expanding teams like Patient Enrollment and Performance Marketing. This suggests a dynamic environment where individual contributions can have a significant impact.

Founded: Minerva Research Solutions was founded in 2013. This indicates a company with over a decade of experience, suggesting established processes and a stable operational foundation, while still being agile enough to adapt to new market needs.

Team Structure:

• The Graphic Designer will be part of the Patient Enrollment Department (PED), working closely with the Performance Marketing team.

• This cross-functional structure implies a collaborative environment where design is integrated with marketing strategy and operational goals.

• Reporting likely to a Marketing Manager or Head of Patient Enrollment, with direct day-to-day interaction with a Performance Marketer. Methodology:

• Data-driven decision-making is central, with performance marketing metrics (CTR, CPL, conversion) guiding creative development and optimization.

• Agile campaign management, involving rapid iteration and A/B testing of creatives.

• Focus on patient-centric communication, ensuring clarity, professionalism, and compliance in all visual materials.

• Emphasis on understanding the patient journey within clinical study recruitment.

Company Website: https://www.minervaresearchsolutions.com

📝 Enhancement Note: The company's decade-long history suggests a degree of maturity and established operational processes. The collaborative structure between design, performance marketing, and patient enrollment highlights a GTM strategy where creative output is directly tied to business outcomes in patient recruitment.

📈 Career & Growth Analysis

Operations Career Level: This role is considered a Mid-Level Graphic Designer position. It requires specialized skills in performance-oriented design within the healthcare sector and an understanding of marketing operations. The individual will be expected to work independently on assigned tasks but also collaborate closely within a team structure.

Reporting Structure: The Graphic Designer will report to a manager within the Patient Enrollment Department (PED) and will work directly with a Performance Marketer. This indicates a structured reporting line with a strong emphasis on cross-functional collaboration and project-specific guidance.

Operations Impact: The Graphic Designer's work directly influences the effectiveness of patient recruitment campaigns. High-quality, optimized creatives can lead to increased lead generation, improved conversion rates, and ultimately, the successful enrollment of patients into critical clinical studies. This role plays a vital part in the operational efficiency of clinical trial recruitment.

Growth Opportunities:

• Skill Specialization: Deepen expertise in healthcare marketing design, performance marketing creative strategies, and U.S. market compliance.

• Cross-Functional Learning: Gain in-depth knowledge of performance marketing analytics, A/B testing methodologies, and the patient recruitment funnel.

• Leadership Potential: With proven success, opportunities may arise to lead creative projects, mentor junior designers, or specialize in specific campaign types.

• Industry Expertise: Develop a niche career within the growing clinical research and life sciences sector.

📝 Enhancement Note: The role offers a clear path for growth within a specialized area of marketing operations. Candidates can expect to develop a strong understanding of how creative assets impact business metrics, making them valuable assets in the GTM strategy of healthcare companies.

🌐 Work Environment

Office Type: On-site position in Karachi, Pakistan. This suggests a traditional office setting where in-person collaboration and direct team interaction are expected.

Office Location(s): Karachi, Sindh, Pakistan. This location offers access to a skilled talent pool and is a major economic hub.

Workspace Context:

• The workspace is likely designed to foster collaboration between the design, performance marketing, and patient enrollment teams.

• Access to industry-standard design software and hardware is expected.

• Opportunities for direct feedback and brainstorming sessions with team members, particularly the Performance Marketer, will be frequent.

• The environment will likely be fast-paced, driven by campaign deadlines and performance goals.

Work Schedule: Evening Shift, aligned with U.S. market activity. This is a defining characteristic of the work environment, requiring flexibility and a commitment to working non-traditional hours to support international operations.

📝 Enhancement Note: The on-site requirement and evening shift indicate a structured work environment with a focus on real-time collaboration with U.S.-based teams. Candidates should be prepared for a dedicated office presence during specific evening hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications and creative alignment.

• Technical Interview: Assessment of graphic design skills, proficiency in Adobe Photoshop/Illustrator, and understanding of design principles. This may include a portfolio walkthrough.

• Skills-Based Assessment: A practical design challenge or exercise, potentially simulating a real campaign brief, to evaluate problem-solving, creativity, and application of design principles under timed conditions.

• Team/Cultural Fit Interview: Discussion with the hiring manager and/or Performance Marketer to assess collaboration style, understanding of performance marketing, and fit with the company's operational values.

• Final Interview: May involve a review of the design challenge results and discussion of career aspirations and impact.

Portfolio Review Tips:

• Highlight Performance-Oriented Work: Showcase projects where your designs demonstrably contributed to campaign goals like lead generation, CTR, or conversion.

• Include Case Studies: For key projects, provide brief explanations of the challenge, your creative process, the solutions you implemented, and the results achieved.

• Demonstrate Versatility: Include a range of creative assets (social media ads, banners, flyers) and show adaptability across different platforms and campaign objectives.

• Showcase Healthcare Relevance: If possible, include examples of healthcare or patient-focused designs to demonstrate industry understanding.

• Organize for Clarity: Ensure your portfolio is well-organized, easy to navigate, and clearly labels each project with its purpose and your role.

Challenge Preparation:

• Understand the Brief: Carefully read and analyze any design challenge brief, focusing on the target audience, campaign objectives, and key messaging.

• Prioritize Performance: Design with the target metrics (e.g., CTR, CPL) in mind. Consider elements that drive engagement and action.

• Adhere to Constraints: Pay close attention to any specified brand guidelines, platform limitations, or legal disclaimers relevant to healthcare advertising.

• Prepare to Articulate Your Process: Be ready to explain your design choices, justify your creative direction, and discuss how your design supports the campaign goals.

📝 Enhancement Note: The interview process will likely involve practical assessments and a strong focus on portfolio quality. Candidates should be prepared to demonstrate not only their design skills but also their understanding of how design impacts marketing performance and patient recruitment outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, digital painting, and creating detailed graphics. Proficiency expected for complex visual creation and manipulation.

• Adobe Illustrator: Crucial for vector graphics, logos, icons, and scalable illustrations. Expected for creating clean, professional designs adaptable to various sizes.

Analytics & Reporting:

• Figma / Canva (Preferred): Modern collaborative design tools that can streamline workflow, facilitate team feedback, and offer quick prototyping capabilities. Familiarity is a significant advantage.

CRM & Automation:

• While not directly using CRM/automation tools, understanding how design assets are deployed within campaign management platforms (e.g., ad managers) and how they link to lead generation is important.

📝 Enhancement Note: Strong proficiency in Adobe Photoshop and Illustrator is a non-negotiable requirement. Experience with collaborative design tools like Figma or Canva is highly valued, indicating an ability to work efficiently within modern design workflows and potentially integrate with performance marketing platforms.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results, particularly in lead generation and patient recruitment. Design choices are evaluated based on their impact.

• Detail-Oriented: Precision and accuracy are paramount, especially in healthcare communications where compliance and clarity are critical.

• Collaborative: Openness to feedback, active participation in team discussions, and a willingness to work closely with marketing and enrollment teams.

• Adaptable: Ability to respond to changing campaign needs, incorporate performance feedback, and iterate on designs quickly.

• Patient-Centric: A commitment to creating visuals that are not only effective but also empathetic and respectful towards patients considering clinical studies.

Collaboration Style:

• Cross-Functional Integration: Working seamlessly with Performance Marketers to understand campaign data and with the PED team to align with study requirements.

• Feedback Loop: Actively seeking and incorporating feedback on designs from marketing and stakeholders to refine creative output.

• Proactive Communication: Keeping teams informed about design progress, potential challenges, and creative insights.

• Shared Goal Orientation: Focusing on the collective objective of successful patient recruitment for clinical studies.

📝 Enhancement Note: The company culture likely values individuals who can blend creative talent with a business-minded, results-oriented approach. A collaborative spirit and a focus on patient well-being are key cultural components for success in this role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Performance: Creating visually appealing designs that also drive specific marketing actions and meet stringent compliance requirements.

• Adapting to Diverse Studies: Quickly grasping the nuances of different clinical studies and target patient demographics to create relevant and effective creatives.

• Working with U.S. Market Nuances: Understanding cultural sensitivities, design trends, and regulatory considerations specific to the U.S. healthcare advertising landscape.

• Managing Evening Shift: Adapting to a non-traditional work schedule while maintaining high productivity and effective communication with teams in different time zones.

Learning & Development Opportunities:

• Specialized Design Training: Opportunities to attend workshops or courses focused on performance marketing creative, healthcare design, or advanced design software features.

• Industry Knowledge Acquisition: Deepen understanding of clinical trials, patient recruitment strategies, and healthcare regulations.

• Performance Marketing Acumen: Develop a strong grasp of marketing analytics, A/B testing principles, and conversion rate optimization from a design perspective.

• International Collaboration Skills: Enhance ability to communicate and collaborate effectively with international teams.

📝 Enhancement Note: This role presents a unique opportunity to grow within a specialized niche of healthcare marketing operations. The challenges are balanced by significant learning opportunities that can lead to a highly specialized and in-demand skill set.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a social media ad campaign for a new product or service. How do you ensure it aligns with marketing objectives and drives action?" (Focus on your structured approach, understanding of campaign goals, and how you translate them into design).

• "How do you balance creative aesthetic appeal with the need for clear, compliant messaging in healthcare advertising?" (Highlight your understanding of industry constraints and your ability to integrate them into design).

• "Walk me through a time you used data or feedback to significantly improve a piece of creative work. What was the outcome?" (Prepare a specific example demonstrating your ability to iterate based on performance metrics). Company & Culture Questions:

• "What interests you about working in the healthcare and clinical research industry, specifically in patient recruitment?" (Show genuine interest and understanding of the company's mission).

• "How do you approach collaborating with performance marketers who may have different priorities or technical jargon?" (Demonstrate your ability to communicate effectively across functions and understand their objectives).

• "How do you stay updated on design trends and best practices, especially those relevant to performance marketing and healthcare?" (Showcase your commitment to continuous learning). Portfolio Presentation Strategy:

• Tell a Story: For each portfolio piece, explain the client's challenge, your creative solution, your design process, and the measurable results.

• Quantify Impact: Wherever possible, use numbers and data (e.g., "increased CTR by X%", "generated Y leads") to demonstrate the effectiveness of your designs.

• Highlight Adaptability: Showcase how you can tailor designs for different platforms, audiences, and campaign objectives.

• Focus on Process: Be ready to discuss your workflow, how you interpret briefs, and how you incorporate feedback.

• Be Prepared for a Design Challenge: Practice creating ad variations quickly based on a hypothetical brief, focusing on clarity, call-to-action, and platform suitability.

📝 Enhancement Note: Interviewers will be looking for a candidate who is not only a skilled designer but also a strategic thinker who understands the business impact of their work. Preparing specific examples and understanding the company's mission will be key.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided application link on Minerva Research Solutions' careers portal.

• Portfolio Customization: Tailor your resume and portfolio to prominently feature your experience in digital advertising, social media creatives, and any relevant healthcare or performance marketing projects. Ensure your portfolio clearly demonstrates your proficiency with Adobe Photoshop and Illustrator.

• Resume Optimization: Highlight achievements using quantifiable metrics (e.g., "Designed ad creatives that increased CTR by 15%"). Emphasize experience with A/B testing, lead generation, and working with marketing teams.

• Interview Preparation: Practice articulating your design process, discussing your portfolio pieces with a focus on performance impact, and preparing for potential design challenges. Research Minerva Research Solutions and the clinical research industry.

• Company Research: Understand Minerva Research Solutions' mission, the importance of patient recruitment in clinical trials, and the typical challenges faced in the U.S. healthcare market. Familiarize yourself with the company's existing marketing efforts if possible.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.