Graphic Designer - GenAI

📍 Job Overview

Job Title: Graphic Designer - GenAI

Company: METRO/MAKRO

Location: Pune, Maharashtra, India

Job Type: Full-time

Category: Creative Operations / Marketing Operations

Date Posted: August 06, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid

🚀 Role Summary

• Design visually impactful graphics, campaign assets, social media creatives, presentations, and marketing collaterals, leveraging both traditional design principles and emerging GenAI tools.

• Develop lightweight motion graphics, short-form videos, and animations using standard and AI-based video tools to enhance digital campaign engagement.

• Visualize and design screens and layouts that adhere to strict brand guidelines and digital experience standards, ensuring a cohesive brand identity across all platforms.

• Build and maintain design systems, templates, and automated workflows to significantly reduce turnaround times and improve the scalability of creative production.

• Collaborate closely with content, marketing, and automation teams to ensure seamless integration and execution of cross-functional campaigns.

📝 Enhancement Note: This role sits at the intersection of creative design and operational efficiency, with a strong emphasis on leveraging AI to streamline the production of marketing assets. The "GenAI" in the title indicates a forward-thinking approach to creative operations, requiring adaptability and a proactive stance on adopting new technologies to drive process improvements and deliver high-quality, scalable creative solutions.

📈 Primary Responsibilities

• Generate and enhance images, layouts, and creative variations using GenAI tools such as Adobe Firefly, MidJourney, Runway, Canva AI, and Freepik AI.

• Create compelling motion graphics, short-form videos, animations, and reels, utilizing both standard software and AI-powered video editing tools.

• Visualize and design user interface screens and layouts, ensuring alignment with established brand guidelines and desired digital experience.

• Develop and present mockups and storyboards to stakeholders for review and approval, translating approved concepts into final, polished deliverables.

• Support the localization and adaptation of global creative assets for regional markets, ensuring cultural relevance and brand consistency.

• Review all creative outputs for high-quality design, strict brand alignment, and factual accuracy, employing a rigorous visual quality assurance (QA) mindset.

• Build and maintain robust design systems, templates, and automated workflows to enhance efficiency, reduce turnaround times, and improve overall creative production scalability.

• Collaborate effectively with content creators, marketing specialists, and automation teams to support integrated marketing campaigns.

📝 Enhancement Note: The responsibilities highlight a blend of core graphic design tasks with a significant focus on AI tool utilization and process optimization. The emphasis on "design systems, templates, and automated workflows" points towards a need for a candidate who can not only create visually appealing assets but also contribute to the operational infrastructure that supports creative output. This suggests an operations-minded designer.

🎓 Skills & Qualifications

Education: Bachelor’s degree in Design, Visual Communication, Fine Arts, Animation, Multimedia, or a related field.

Experience: 2+ years of hands-on experience in digital design, specifically encompassing campaign assets, social media content, and marketing visuals.

Required Skills:

• Strong working experience with the Adobe Creative Cloud suite, including Photoshop, Illustrator, After Effects, and Premiere Pro.

• Demonstrated exposure to Generative AI (GenAI) design tools for image and video creation (e.g., Adobe Firefly, Google Vertex, Runway, MidJourney, Canva AI, Freepik AI).

• Proven experience with motion graphics and creating short-form video content for digital platforms.

• Good understanding of production requirements across various digital channels, including formats, screen sizes, and optimization techniques.

• Strong aesthetic sense with meticulous attention to visual detail and brand consistency.

• Creative attitude with a demonstrated willingness to explore emerging tools and workflows for continuous improvement.

• Excellent communication and time-management skills, essential for hybrid and collaborative environments. Preferred Skills:

• Experience with InDesign for layout and print collateral.

• Understanding of design automation workflows and template creation for enhanced efficiency.

• Familiarity with Freepik AI or similar AI-powered stock asset platforms.

• Exposure to building or contributing to design systems.

📝 Enhancement Note: The "2+ years" experience level, combined with a Bachelor's degree, positions this as a mid-level role. The explicit mention of specific GenAI tools and Adobe Creative Cloud applications indicates a need for practical, hands-on proficiency. The "preferred" skills like design automation and design systems further emphasize the operational and efficiency-driven aspects of this creative role, suggesting that candidates who can demonstrate process improvement capabilities will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a diverse range of digital design projects, including campaign assets, social media creatives, and marketing collateral.

• Feature examples of motion graphics, short-form videos, and animations, highlighting your ability to create dynamic visual content.

• Include case studies demonstrating the use of GenAI tools (e.g., Adobe Firefly, MidJourney) to generate or enhance creative assets, illustrating efficiency gains or novel creative outcomes.

• Present examples of screen and layout designs that adhere to brand guidelines and digital experience standards.

• Demonstrate your understanding of production requirements for various digital channels, including optimized formats and resolutions. Process Documentation:

• Provide evidence of your ability to visualize and design workflows or processes, particularly in the context of creative asset production or approval.

• Showcase examples of how you have contributed to building or utilizing design systems, templates, or automated workflows to improve efficiency and scalability.

• Be prepared to discuss your approach to visual quality assurance (QA) and how you ensure brand consistency and accuracy in your work.

• Illustrate your collaboration process with cross-functional teams (content, marketing, automation) on integrated campaigns.

📝 Enhancement Note: For a role with "GenAI" in the title and responsibilities focused on automation and design systems, a portfolio that demonstrates not just creative output but also process optimization is crucial. Candidates should be ready to present case studies that highlight how they used AI or automation to solve design challenges, improve efficiency, or achieve specific campaign objectives. This goes beyond a typical graphic design portfolio and requires showcasing operational thinking within a creative context.

💵 Compensation & Benefits

Salary Range:

Based on industry benchmarks for a Mid-Level Graphic Designer with 2-5 years of experience in Pune, India, specializing in GenAI and digital marketing assets, the estimated salary range is ₹6,00,000 to ₹10,00,000 per annum. This estimate considers the demand for specialized skills in AI-driven design and the cost of living in Pune.

Benefits:

• Comprehensive health insurance coverage (medical, dental, vision).

• Paid time off, including vacation days, sick leave, and public holidays.

• Opportunities for professional development, including training on new GenAI tools and design software.

• Hybrid work model, offering flexibility between office and remote work.

• Access to advanced design tools and technology, including cutting-edge AI platforms.

• Contribution towards professional certifications and training programs.

• Potential for performance-based bonuses or incentives.

• Employee assistance programs for well-being support. Working Hours:

The standard working hours for this role are approximately 40 hours per week. While the role is hybrid, specific office days may be required, and there might be a need for flexibility, including rotational shifts during critical campaign phases or project deadlines, as indicated in the additional information.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for similar roles in Pune, India. The "GenAI" specialization and the hybrid work model may place this role at the higher end of the estimated range. The mention of "rotational shifts during critical phases" suggests that flexibility in working hours, beyond the standard 40, might be occasionally necessary, which is a common aspect of operational roles supporting global businesses.

🎯 Team & Company Context

🏢 Company Culture

Industry: Wholesale and Retail (specifically, METRO operates as an international wholesaler). The company's internal solution partner, Metro Global Solution Center (MGSC), provides IT and Business Operations support.

Company Size: 600-650 employees at MGSC, with METRO AG being a large international corporation with 93,000 employees globally. This size indicates a stable, established organization with structured processes, yet potentially agile enough to adopt new technologies like GenAI.

Founded: MGSC was established in 2011, indicating over a decade of experience in providing IT and business operations support, building a foundation of operational expertise.

Team Structure:

• The operations team within MGSC is likely structured to support 31 countries, suggesting specialized units for different functions and regions.

• This Graphic Designer role will likely report into a Marketing Operations or Creative Services department, working closely with content and marketing teams.

• Collaboration is expected to be cross-functional, involving teams responsible for campaign strategy, digital marketing, and potentially IT/automation specialists who manage the underlying systems. Methodology:

• MGSC emphasizes providing high-quality services and solutions, aiming to add value, drive efficiency, and satisfy internal customers (various METRO countries).

• Data analysis and insights are likely core to operations, although this role focuses more on the creative output that supports data-driven strategies.

• Workflow planning and optimization are key, as evidenced by the requirement to build automated workflows and design systems.

• Automation and efficiency practices are a strategic focus for MGSC to manage a high volume of transactions and support multiple countries.

Company Website: https://www.metro-gsc.in/

📝 Enhancement Note: Understanding MGSC as an internal solution partner for a global wholesaler is key. This means the role is focused on supporting internal business units rather than external customers directly. The company culture likely values efficiency, process adherence, and leveraging technology to scale operations across diverse markets. The "GenAI" aspect suggests an openness to innovation within operational frameworks.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, indicating a candidate who has moved beyond entry-level tasks and can independently manage projects, contribute to strategy, and operate with a degree of autonomy. The focus on GenAI and automation suggests a potential trajectory towards a "Creative Operations Specialist" or "Digital Production Lead" role.

Reporting Structure: The Graphic Designer will likely report to a Creative Manager or a Head of Marketing Operations/Digital Marketing. They will collaborate with various stakeholders across different departments and potentially different countries within the METRO organization.

Operations Impact: This role's impact is measured by its contribution to the efficiency and effectiveness of marketing campaigns and brand communication across METRO's international operations. By leveraging GenAI and automation, the designer can significantly reduce production times, increase the volume of creative assets, and maintain brand consistency at scale, thereby directly supporting sales enablement and brand presence in numerous markets.

Growth Opportunities:

• Operations Skill Advancement: Develop expertise in leveraging GenAI for creative production, workflow automation, and design system implementation, becoming a specialist in AI-driven creative operations.

• Leadership Potential: With experience, transition into roles like Senior Graphic Designer, Creative Lead, or Marketing Operations Manager, overseeing creative production pipelines and teams.

• Cross-Functional Expertise: Gain deeper understanding of marketing strategy, content creation, and IT automation through close collaboration, potentially leading to roles in integrated campaign management or digital transformation initiatives.

• Specialization: Focus on advanced areas like motion graphics, AI-driven visual storytelling, or scalable design system management.

📝 Enhancement Note: The growth path for this role emphasizes the blend of creative talent and operational acumen. Candidates are encouraged to highlight how their skills in AI and process improvement can lead to greater operational efficiency and strategic impact within the organization, positioning them for advancement into more senior or specialized roles within operations or creative leadership.

🌐 Work Environment

Office Type: The role is designated as Hybrid, meaning a combination of working from the office and remotely. This suggests a modern work environment that balances in-person collaboration with the flexibility of remote work.

Office Location(s): The primary office location is specified as the 7th floor, Wing 1, Block 2, International Tech Park, Grant Road, Kharadi, Pune, Maharashtra, India. This location in an IT park suggests a professional, tech-focused environment with good infrastructure and potential for networking with other tech-oriented companies.

Workspace Context:

• The office environment is likely collaborative, with dedicated spaces for team meetings, brainstorming sessions, and individual focused work.

• Access to advanced design tools, software licenses, and potentially specialized hardware will be provided.

• Opportunities for regular interaction with the marketing, content, and automation teams will be available, fostering a dynamic and integrated work atmosphere.

• The hybrid model allows for personalizing the work week, balancing focused individual tasks at home with collaborative efforts and team building in the office.

Work Schedule: The standard schedule is approximately 40 hours per week. However, the "Additional Information" section notes potential flexibility, including "rotational shifts during critical phases," which is a common requirement in operations roles supporting global businesses with 24/7 needs or staggered market hours.

📝 Enhancement Note: The hybrid nature of the role is a key benefit. Candidates should inquire about the specific expectations for office days and how team collaboration is managed in this hybrid setup. The mention of rotational shifts is important for managing expectations regarding work-life balance during peak periods.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess your qualifications, experience with Adobe Creative Cloud, and exposure to GenAI tools.

• Technical/Skills Assessment: This may involve a design challenge or a practical test using GenAI tools to evaluate your creative skills, technical proficiency, and problem-solving abilities. Be prepared to demonstrate your workflow and thought process.

• Behavioral/Situational Interviews: Questions will focus on your experience with collaboration, handling feedback, adaptability, and how you approach process improvement and automation in design. Expect questions related to your "proactive learner" attitude and willingness to explore emerging tools.

• Stakeholder/Manager Interview: A deeper dive into your experience with brand systems, campaign execution, and your understanding of the impact of design on business objectives. This is where you'll discuss your portfolio in detail.

• Final Round: Potentially with senior leadership, focusing on cultural fit and long-term potential within the organization.

Portfolio Review Tips:

• Highlight GenAI Usage: Clearly label and explain projects where you utilized GenAI tools. Detail the specific tools used, the problem they solved (e.g., speed, creativity, variation), and the outcome.

• Showcase Process & Automation: Include examples of design systems, templates, or automated workflows you've contributed to. Explain the impact these had on efficiency and scalability.

• Demonstrate Visual QA: Select projects where you meticulously ensured brand consistency and accuracy. Be ready to discuss your QA process.

• Tell a Story: For each project, outline the brief, your approach, the tools you used (especially GenAI), the challenges, and the results. Quantify impact where possible (e.g., "reduced turnaround time by X%", "generated Y variations").

• Adaptability: Include a mix of traditional design and AI-enhanced work to show versatility.

Challenge Preparation:

• GenAI Tool Proficiency: Practice using popular GenAI design tools to generate various assets and understand their capabilities and limitations.

• Workflow Design: Be ready to outline how you would set up a design workflow for a specific campaign, incorporating AI and automation.

• Brand Consistency: Prepare to discuss how you maintain brand integrity while experimenting with new tools and styles.

• Problem-Solving: Anticipate scenarios where you might face technical issues with AI tools or conflicting stakeholder feedback, and prepare solutions.

📝 Enhancement Note: The interview process and portfolio review for this role will heavily emphasize the integration of GenAI and operational efficiency. Candidates should proactively prepare case studies that showcase their ability to not only design but also to innovate and optimize creative processes using technology. Demonstrating a proactive learning mindset and adaptability to new tools will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Photoshop, Illustrator, After Effects, Premiere Pro are essential. InDesign is optional but preferred. These are the core tools for creating and editing visual assets and motion graphics.

• GenAI Design Tools: Proficiency or exposure to tools like Adobe Firefly, MidJourney, Runway, Canva AI, Freepik AI, and Google Vertex is a key requirement. These tools will be used for image generation, enhancement, and creative exploration.

Analytics & Reporting:

• While not a primary focus for the designer, understanding how assets perform (e.g., engagement rates on social media, conversion rates from campaign visuals) is beneficial. Familiarity with basic analytics dashboards used by marketing teams might be advantageous. CRM & Automation:

• Design Systems/Template Tools: Experience with tools or methodologies for creating and managing design systems and templates that enable automation and efficiency.

• Workflow Automation: Understanding principles of workflow automation, even if not directly implementing them, is valuable for collaborating with automation teams and building efficient processes.

• Project Management Tools: Proficiency with standard project management software (e.g., Asana, Jira, Trello) is expected for managing tasks and collaborating within a hybrid team structure.

📝 Enhancement Note: The technology stack is heavily skewed towards creative tools, with a significant emphasis on GenAI. Candidates should be prepared to discuss their experience with these specific tools and how they integrate them into a broader design and production workflow. Understanding how these tools contribute to operational efficiency is as important as the creative output itself.

👥 Team Culture & Values

Operations Values:

• Proactive Learning & Innovation: A strong emphasis on exploring and adopting emerging tools like GenAI to enhance creative output and operational efficiency. Willingness to experiment and learn is highly valued.

• Efficiency & Scalability: Commitment to building robust design systems, templates, and automated workflows to ensure high-quality creative production at scale for global operations.

• Collaboration & Integration: A collaborative spirit is essential, working closely with content, marketing, and automation teams to deliver integrated campaigns and solutions.

• Quality & Brand Consistency: A meticulous attention to detail and a strong commitment to maintaining brand integrity and high design standards across all deliverables.

• Adaptability & Feedback: Openness to feedback, flexibility in approach, and adaptability to changing project requirements and work models (including potential rotational shifts).

Collaboration Style:

• Cross-Functional Integration: Expect to work closely with individuals from diverse backgrounds (marketing strategists, content writers, IT specialists) to achieve campaign goals.

• Process-Oriented: A culture that values structured processes, clear documentation, and continuous improvement of workflows.

• Feedback Exchange: An environment where constructive feedback is shared openly to refine creative outputs and optimize processes.

• Knowledge Sharing: Encouragement of sharing best practices, new tool discoveries (especially in GenAI), and innovative techniques within the team.

📝 Enhancement Note: The company culture described in the job posting and company description points to a dynamic environment that blends creative exploration with a strong operational backbone. Candidates who can demonstrate a proactive approach to learning new technologies and a commitment to process efficiency will likely thrive here. The emphasis on collaboration highlights the importance of strong interpersonal and communication skills.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving GenAI Landscape: Staying current with the fast-paced advancements in Generative AI tools and techniques, and effectively integrating them into established workflows.

• Balancing Creativity with Automation: Harmonizing the need for creative innovation and artistic expression with the demand for standardized, scalable, and automated production processes.

• Maintaining Brand Integrity with New Tools: Ensuring that the use of AI does not dilute brand identity or compromise quality, while still pushing creative boundaries.

• Hybrid Work Management: Effectively collaborating and maintaining productivity in a hybrid work model, ensuring seamless communication and task management across different work locations.

• Potential for Rotational Shifts: Adapting to flexible working hours or rotational shifts during critical operational periods, which can impact work-life balance.

Learning & Development Opportunities:

• GenAI Specialization: Deepen expertise in cutting-edge GenAI tools and platforms, potentially becoming a subject matter expert within the organization for AI-driven creative solutions.

• Process Optimization Training: Access to training and resources focused on workflow design, automation, and lean methodologies to enhance operational efficiency.

• Cross-Functional Skill Development: Opportunities to learn about marketing strategy, campaign management, and digital asset production pipelines through collaboration.

• Design System Development: Contribute to and learn from the development of comprehensive design systems, enhancing skills in scalability and brand governance.

• Industry Conferences & Workshops: Potential support for attending relevant industry events or workshops focused on creative technology, AI in design, and marketing operations.

📝 Enhancement Note: The challenges are directly tied to the unique aspects of the role – the integration of AI into creative operations. Growth opportunities are framed around developing specialized skills in these emerging areas and contributing to the operational maturity of the creative function. Candidates should be prepared to discuss how they tackle these challenges and leverage the growth opportunities.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used GenAI tools to overcome a creative challenge or improve a design workflow. What was the outcome?"

• "How would you approach building a design system for a global brand like METRO, considering the need for both consistency and localization?"

• "Imagine a campaign requires rapid iteration of visual assets. How would you leverage your skills and tools (including GenAI) to deliver quickly while maintaining quality?"

• "How do you balance creative exploration with strict brand guidelines and production deadlines?"

• "Discuss your process for ensuring visual quality assurance (QA) in your design work, especially when using AI-generated elements." Company & Culture Questions:

• "What interests you about working for METRO/MAKRO and our internal solution center (MGSC)?"

• "How do you see your role contributing to the efficiency and success of our global operations?"

• "Describe your experience working in a hybrid environment and how you maintain collaboration and productivity."

• "How do you stay updated with emerging design trends and new technologies, particularly in the GenAI space?"

• "What does 'proactive learning' mean to you, and how have you demonstrated it in your career?" Portfolio Presentation Strategy:

• Structure Your Narrative: For each key project, clearly articulate the brief, your role, the tools used (highlighting GenAI), the challenges faced, your solutions, and the measurable results.

• Emphasize GenAI Impact: Dedicate specific slides or sections to showcasing how GenAI was used. Explain why you chose that tool and what it enabled that traditional methods couldn't (e.g., speed, concept generation, variation).

• Showcase Process & Efficiency: Present examples of design systems, templates, or workflow improvements. Quantify the impact on turnaround time, output volume, or error reduction.

• Interactive Elements: If possible, include short video demos of motion graphics or animated elements. Be ready to briefly demonstrate a tool or workflow if asked.

• Tailor to the Role: Highlight projects that align with campaign assets, social media, motion graphics, and brand consistency, as these are core to the job description.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, technical skill with both traditional and AI tools, and a strong operational mindset. Candidates must be ready to articulate their understanding of GenAI's role in creative operations and provide concrete examples of how they've improved efficiency and quality.

📌 Application Steps

To apply for this operations-focused creative position:

• Submit your application through the provided link on jobs.smartrecruiters.com.

• Curate Your Portfolio: Select 3-5 of your strongest projects that specifically showcase your experience with Adobe Creative Cloud, GenAI tools (clearly identified), motion graphics, and campaign asset design. Prioritize projects that demonstrate process improvement or efficiency gains.

• Optimize Your Resume: Tailor your resume to highlight keywords from the job description, such as "GenAI," "Adobe Creative Cloud," "Motion Graphics," "Design Systems," "Workflow Automation," "Visual QA," and "Hybrid Work." Quantify your achievements wherever possible.

• Prepare Your Presentation: Practice walking through your portfolio, focusing on your process, the impact of your work, and how you leveraged GenAI and automation. Be ready to discuss challenges and solutions.

• Research METRO/MAKRO: Understand their business model, global presence, and the role of MGSC. Familiarize yourself with their brand aesthetic to show alignment.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.