Graphic Designer for a DTC Brand (US-based/Remote)

📍 Job Overview

Job Title: Graphic Designer for a DTC Brand (US-based/Remote)

Company: Paired

Location: Philippines

Job Type: CONTRACTOR

Category: Marketing & Creative Operations

Date Posted: 2026-08-19T07:34:08.434

Experience Level: 2-5 Years

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing static and AI-generated video ad creatives specifically for Meta and Google Ads platforms.

• Develop conversion-focused landing pages tailored for Direct-to-Consumer (DTC) eCommerce brands.

• Leverage AI tools for content creation, including static image and video generation, to drive performance marketing objectives.

• Produce engaging organic social media content that aligns with brand voice and enhances customer engagement.

• Translate performance briefs and A/B testing insights into visually compelling and effective creative executions.

📝 Enhancement Note: This role is critically focused on performance marketing outcomes, meaning success will be measured by the direct impact of creative assets on conversion rates, click-through rates, and overall campaign ROI. The emphasis on AI tools for content generation suggests a need for adaptability and a forward-thinking approach to creative production within a fast-paced, data-driven environment typical of successful DTC operations.

📈 Primary Responsibilities

• Design and produce high-quality static ad creatives for Meta (Facebook/Instagram) and Google Ads campaigns, ensuring adherence to platform specifications and best practices for performance.

• Create AI-generated video and visual content for both paid advertising channels and organic social media outreach, utilizing tools for rapid iteration and diverse asset creation.

• Design and optimize landing pages for eCommerce brands, with a primary focus on driving conversions, improving user experience, and maximizing lead generation or sales.

• Develop engaging and on-brand organic social media content, including graphics and AI-generated visuals, to foster community and brand loyalty.

• Translate performance briefs, market insights, and customer data into high-converting visual executions that resonate with target audiences.

• Produce multiple variations of ad creatives and landing page elements for rigorous A/B testing, facilitating data-driven optimization and scaling of successful campaigns.

• Stay abreast of the latest advancements in AI creative tools, digital marketing trends, and performance creative best practices to continuously enhance output quality and effectiveness.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands the full funnel of digital advertising, from initial ad impression to landing page conversion and subsequent engagement. The expectation to "translate performance briefs" implies a need for strong analytical interpretation skills beyond pure aesthetics, requiring the candidate to understand the "why" behind creative requests and how they contribute to overarching business goals.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Digital Marketing, Communications, or a related field is often preferred. Equivalent practical experience will also be considered.

Experience: 2-5 years of professional experience in graphic design, with a significant focus on performance-driven creative for digital marketing, particularly within the eCommerce or DTC space.

Required Skills:

• Strong experience designing performance-focused ad creatives for Meta (Facebook/Instagram) Ads and Google Ads.

• Proven experience using AI tools for content creation, including image and video generation (e.g., Midjourney, Runway, Pika, or similar AI platforms).

• Demonstrated experience working with eCommerce brands and understanding their unique creative needs.

• Ability to design and optimize high-converting landing pages that align with campaign objectives.

• Proficiency in design software such as Figma, Adobe Photoshop, or comparable tools.

• Highly creative with exceptional attention to detail and a keen eye for visual aesthetics that drive engagement.

• Ability to thrive and deliver high-quality work in a fast-paced, performance-driven environment. Preferred Skills:

• Experience with AI video generation tools beyond basic image generation.

• Familiarity with A/B testing methodologies and how to design creatives specifically for testing.

• Basic understanding of UI/UX principles as they apply to landing page design.

• Experience with other digital marketing platforms or creative tools.

• Knowledge of brand development and maintaining brand consistency across various channels.

📝 Enhancement Note: The emphasis on AI tools and performance marketing suggests that candidates who can demonstrate a proactive approach to learning and integrating new technologies will be highly valued. The "2-5 years" experience level indicates a need for candidates who are beyond entry-level but still developing their strategic creative capabilities, likely ready to take on significant project ownership with guidance.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 3-5 distinct case studies demonstrating successful performance-driven ad creatives for Meta and/or Google Ads. Each case study should highlight the problem, your creative solution, the tools used (including AI tools), and quantifiable results (e.g., increased CTR, reduced CPA, improved conversion rates).

• Include examples of high-converting landing pages designed for eCommerce, detailing the conversion goals, design elements implemented to drive conversions, and any available performance data.

• Present examples of AI-generated visuals or video content, explaining the prompt engineering process, the intended application, and how it contributed to campaign objectives.

• Demonstrate proficiency with design tools like Figma and Photoshop through polished examples of static graphics, social media content, or other relevant digital assets.

• For each project, clearly articulate your role, the creative process, and the impact of your design decisions on business outcomes. Process Documentation:

• For each portfolio piece, be prepared to discuss your design process, including initial ideation, concept development, iteration based on feedback or data, and final execution.

• Be ready to explain how you approach translating performance briefs and A/B testing results into actionable design strategies.

• Describe your workflow for managing multiple creative projects simultaneously, especially under tight deadlines common in performance marketing.

• Detail your experience with AI content generation workflows, including prompt engineering, refinement, and integration into larger creative campaigns.

📝 Enhancement Note: A strong portfolio is paramount for this role, as it directly showcases the candidate's ability to deliver tangible results. The emphasis on performance means that simply having aesthetically pleasing designs is insufficient; candidates must demonstrate a data-driven approach and a clear understanding of how their creative work impacts business metrics. The inclusion of AI tools in the portfolio is a key differentiator.

💵 Compensation & Benefits

Salary Range: Based on the role as a CONTRACTOR for a US-based company hiring remotely in the Philippines, and considering the 2-5 years of experience requirement, a competitive hourly rate would typically range from $10 to $25 USD per hour. This estimate is derived from industry benchmarks for freelance graphic designers specializing in performance marketing and AI content creation in regions with a lower cost of living, adjusted for the specific skill set and the demand for DTC eCommerce experience.

Benefits:

• Flexible work schedule to accommodate different time zones and personal needs.

• Opportunity to work with a dynamic global staffing agency (Paired) and potentially diverse DTC brands.

• Exposure to cutting-edge AI creative tools and performance marketing strategies.

• Potential for ongoing contract work and project expansion based on performance.

• Direct contribution to the growth and success of eCommerce businesses.

Working Hours: The role is expected to require approximately 40 hours per week. While the work is remote and potentially flexible, alignment with key stakeholders for project briefings, feedback sessions, and critical deadlines will be necessary, often requiring availability during core US business hours or specific overlap periods.

📝 Enhancement Note: As a contractor role, benefits may be less comprehensive than full-time employment. The salary range provided is an estimate, and actual compensation will depend on the candidate's experience, portfolio strength, and negotiation. The "40 hours per week" suggests a full-time commitment expected from the contractor.

🎯 Team & Company Context

🏢 Company Culture

Industry: Staffing and Recruiting, with a focus on connecting global talent with US-based companies, particularly in the digital and creative sectors. The company operates within the broader eCommerce and Digital Marketing ecosystem by providing talent.

Company Size: Paired is a global staffing and recruiting agency. While the exact number of employees is not specified, agencies of this nature typically have a lean operational team supporting a large network of contractors and clients. This implies a structure that prioritizes agility and efficient talent placement.

Founded: Information on the founding date of Paired is not provided, but their mission to connect remote work with top-tier talent suggests a modern approach to employment, likely established to capitalize on the growing remote workforce trend.

Team Structure:

• The Graphic Designer will likely be part of a virtual team comprising other creative professionals, project managers, and client success managers within Paired.

• Collaboration will be primarily with clients (DTC brands) and internal Paired project leads who manage client relationships and project scopes.

• Reporting will likely be to a Project Manager or a Creative Lead at Paired, who will act as the primary point of contact for assignments and performance feedback. Methodology:

• Paired's methodology centers on efficient talent matching and facilitating remote work opportunities, emphasizing clear communication and performance delivery from their contracted talent.

• For creatives, the methodology will be performance-driven, focusing on data analysis, iterative design based on A/B testing, and leveraging technology (like AI tools) to achieve client objectives.

• Workflow optimization is key, ensuring seamless project execution from brief to delivery, with clear expectations for turnaround times and quality.

Company Website: https://paired.com/

📝 Enhancement Note: Paired acts as an intermediary, meaning the designer will work on behalf of various DTC clients. The culture is likely to be results-oriented, adaptable, and globally minded, reflecting the nature of remote work and diverse clientele. Understanding Paired's mission to provide "great jobs to talented people" suggests a supportive environment for contractors who demonstrate strong performance.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level (2-5 years experience) for a Graphic Designer specializing in performance marketing. It requires a solid foundation in design principles combined with a practical understanding of digital advertising effectiveness and emerging AI technologies. The role is project-based and contract-oriented, offering flexibility but also requiring proactive career management.

Reporting Structure: The designer will report to a Project Manager or Creative Lead at Paired. They will also work closely with client marketing teams or brand managers, who will provide direct briefs and feedback on creative projects. This dual reporting/collaboration structure is common in agency and staffing environments.

Operations Impact: The Graphic Designer's work directly impacts the revenue generation and customer acquisition efforts of DTC brands. High-performing creatives and landing pages are crucial for driving traffic, increasing conversion rates, and ultimately boosting sales and profitability. By creating effective visuals, the designer plays a vital role in the client's Go-To-Market (GTM) strategy and overall business growth.

Growth Opportunities:

• Skill Specialization: Deepen expertise in AI-driven creative generation, performance marketing design, and conversion rate optimization (CRO) for landing pages.

• Client Portfolio Expansion: Gain experience working with a diverse range of DTC brands, building a robust portfolio and network.

• Project Leadership: With proven success, potentially take on more complex projects, lead creative development for larger campaigns, or mentor junior designers.

• Long-Term Contracting: Establish a strong working relationship with Paired and its clients, leading to consistent contract opportunities and potential for longer-term engagements.

• Industry Trend Adoption: Become a go-to expert in integrating new creative technologies and methodologies into performance marketing strategies.

📝 Enhancement Note: The growth path for a contractor is often defined by performance and the ability to secure repeat business or take on more challenging projects. This role offers a strong opportunity to build specialized skills in a high-demand area of digital marketing and creative operations.

🌐 Work Environment

Office Type: This is a fully remote position. There is no requirement to work from a physical office.

Office Location(s): The role is based in the Philippines, with the understanding that the clients are US-based. This implies a remote-first, globally distributed work environment.

Workspace Context:

• Home Office Setup: Candidates are expected to have a reliable internet connection, a functional workstation, and a quiet environment conducive to focused creative work and virtual meetings.

• Digital Collaboration: The work environment will be highly digital, relying on project management tools, communication platforms (like Slack or email), and cloud-based design software.

• Cross-Functional Interaction: While remote, there will be regular interaction with Paired's project management team and client marketing teams, requiring strong virtual communication and collaboration skills.

Work Schedule: Approximately 40 hours per week. While flexibility is often a hallmark of remote work, candidates should be prepared for potential overlap requirements with US-based clients and teams to facilitate real-time communication and urgent project needs. This might involve adjusting schedules to accommodate specific meeting times or client availability.

📝 Enhancement Note: The remote nature of this role necessitates strong self-discipline, time management, and communication skills. The candidate must be comfortable working independently and proactively engaging with remote teams and clients to ensure project success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of the application, resume, and portfolio by Paired's recruitment team to assess basic qualifications and fit.

• Portfolio Review & Skills Assessment: A deeper dive into the candidate's portfolio, focusing on performance metrics, AI tool usage, and landing page design expertise. This may involve a practical design exercise or a detailed discussion of past projects.

• Client Interview (Potentially): An interview with the hiring client (DTC brand) to assess creative vision, understanding of their brand, and cultural fit within their marketing team.

• Final Offer: Extension of a contract offer based on successful completion of all interview stages.

Portfolio Review Tips:

• Quantify Achievements: For every project, clearly state the objective, your role, the creative strategy, the tools used (especially AI), and specific, measurable results (e.g., "Increased CTR by 15%," "Improved conversion rate by 8%," "Reduced cost per acquisition by $5").

• Showcase AI Integration: Highlight projects where AI tools were instrumental in content creation, explaining the process and benefits.

• DTC & eCommerce Focus: Prioritize examples directly relevant to DTC brands and eCommerce, showcasing an understanding of their unique marketing challenges and consumer behavior.

• Landing Page Conversion: Dedicate specific sections or case studies to landing page design, detailing the conversion-focused elements and their impact.

• Clarity and Conciseness: Ensure your portfolio is well-organized, easy to navigate, and that your contributions to each project are clearly articulated.

Challenge Preparation:

• Design Exercise: Be prepared for a potential design challenge that simulates real-world tasks, such as creating a set of ad creatives for a given product or optimizing a sample landing page. Focus on speed, creativity, and strategic thinking.

• AI Tool Proficiency: Be ready to discuss your experience with specific AI tools, demonstrate your understanding of prompt engineering, and explain how you'd use them to solve design problems efficiently.

• Performance Metrics Discussion: Prepare to discuss how you measure the success of your creative work and how you use data to inform design decisions.

📝 Enhancement Note: The interview process will heavily weigh the portfolio's ability to demonstrate tangible results and proficiency with modern creative tools, particularly AI. Candidates should be prepared to articulate their creative process and its direct link to business outcomes.

🛠 Tools & Technology Stack

Primary Tools:

• Design Software: Figma (highly preferred), Adobe Photoshop, Adobe Illustrator.

• AI Content Generation: Midjourney, Runway, Pika, Stable Diffusion, or similar tools for AI image and video generation.

• Prototyping/Wireframing: Figma or similar tools for landing page design.

Analytics & Reporting:

• Familiarity with analytics platforms like Google Analytics, Meta Ads Manager, or other client-specific tools to understand creative performance data.

• Ability to interpret A/B testing results and apply insights to future designs. CRM & Automation:

• While not a direct CRM role, an understanding of how creatives integrate with marketing automation platforms and CRM systems to track customer journeys is beneficial.

• Experience with ad platforms like Meta Ads Manager and Google Ads is essential for understanding creative specifications and performance metrics.

📝 Enhancement Note: Proficiency in Figma is often a strong indicator of a designer's ability to collaborate effectively in a digital, remote environment. The explicit mention of AI tools necessitates hands-on experience and a willingness to experiment with these technologies.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on achieving measurable results and contributing directly to client success and revenue growth.

• Adaptability & Innovation: Embracing new technologies like AI and staying current with evolving digital marketing trends to provide cutting-edge creative solutions.

• Efficiency & Speed: Delivering high-quality work within tight deadlines, a critical aspect of performance marketing and contract roles.

• Collaboration & Communication: Maintaining clear, proactive communication with both Paired's team and client stakeholders to ensure alignment and project success.

• Data-Informed Creativity: Using data and analytics to guide design decisions, optimize creatives, and demonstrate ROI.

Collaboration Style:

• Remote-First: Expect a highly digital and asynchronous collaboration style, with clear communication protocols for remote teams.

• Client-Focused: A strong emphasis on understanding client needs and brand identity to deliver tailored creative solutions.

• Feedback Integration: A culture that values constructive feedback from both internal teams and clients to refine creative output and improve performance.

• Proactive Engagement: Taking initiative to ask clarifying questions, propose solutions, and keep stakeholders informed of progress.

📝 Enhancement Note: The culture is likely to be dynamic, results-oriented, and highly dependent on effective remote collaboration and communication. Candidates who are self-starters and can work autonomously while remaining connected to their teams will thrive.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping up with the constant advancements in AI creative tools and integrating them effectively and ethically into design workflows.

• Performance Pressure: Consistently delivering creatives that meet demanding performance metrics and drive measurable ROI for clients.

• Client Diversity: Adapting creative style and strategy to suit the unique brand identities and target audiences of various DTC clients.

• Remote Collaboration: Maintaining strong working relationships and clear communication across different time zones and cultural contexts.

• Balancing Creativity with Data: Effectively merging artistic vision with data-driven requirements to produce compelling, high-converting designs.

Learning & Development Opportunities:

• AI Tool Mastery: Becoming an expert in cutting-edge AI content generation platforms and their application in marketing.

• Performance Marketing Expertise: Deepening understanding of conversion rate optimization, A/B testing, and the psychology behind effective ad creatives.

• DTC Industry Insights: Gaining exposure to a wide range of eCommerce business models, product categories, and marketing strategies.

• Remote Work Best Practices: Enhancing skills in virtual collaboration, project management, and time management in a remote setting.

• Portfolio Building: Continuously adding high-impact projects with quantifiable results to a professional portfolio.

📝 Enhancement Note: This role offers a significant opportunity for professional growth in a rapidly expanding field. The challenges are directly linked to developing in-demand skills and navigating the complexities of performance marketing and AI-driven creative production.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating ad creatives that are designed to perform well on Meta and Google Ads. How do you ensure they convert?"

• "Walk me through a project where you used AI tools for content creation. What was the challenge, what tools did you use, and what were the results?"

• "How do you approach designing a landing page to maximize conversion rates for an eCommerce product?"

• "How do you balance creative vision with the specific performance metrics and data-driven requirements of a campaign?"

• "How do you manage your workload and prioritize tasks when working on multiple projects with tight deadlines for different clients?" Company & Culture Questions:

• "What interests you about working with DTC brands and Paired specifically?"

• "How do you stay updated on the latest trends in graphic design, AI, and digital marketing?"

• "Describe your experience working remotely and collaborating with teams across different locations or time zones."

• "How do you handle constructive criticism or feedback on your designs?" Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, frame it as a mini-case study: the client's challenge, your creative strategy and execution (highlighting AI use), and the quantifiable results.

• Data Emphasis: Be prepared to speak confidently about the metrics associated with your work. If exact numbers aren't available, discuss the intended impact and how success would be measured.

• Tool Demonstration: Be ready to briefly discuss your workflow with specific tools like Figma, Photoshop, and your preferred AI platforms.

• Conciseness: Present your strongest, most relevant work efficiently, focusing on quality over quantity.

📝 Enhancement Note: Interviewers will be looking for a blend of creative talent, technical proficiency (especially with AI tools), and a strong understanding of performance marketing principles. Candidates should be ready to prove their ability to deliver results, not just aesthetically pleasing designs.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Tailor your resume and cover letter: Emphasize your experience with performance-driven ad creatives, AI content generation tools, landing page design for eCommerce, and proficiency with Figma/Photoshop. Quantify your achievements wherever possible.

• Curate your portfolio: Ensure it prominently features case studies with measurable results related to DTC brands, ad performance, and AI tool usage. Organize it logically for easy navigation and clear demonstration of your skills.

• Prepare for a practical exercise: Be ready for a design challenge that assesses your ability to create performance-focused creatives quickly and effectively, potentially incorporating AI tools.

• Research Paired and the DTC landscape: Understand Paired's mission and the typical challenges DTC brands face in their marketing efforts to better articulate your value proposition during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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