Graphic Designer - Environmental Graphics & Brand Identity

📍 Job Overview

Job Title: Graphic Designer - Environmental Graphics & Brand Identity

Company: Henry J Lyons

Location: Dublin, Leinster, Ireland

Job Type: Permanent Full Time

Category: Creative & Design / Environmental Graphics / Brand Identity

Date Posted: 2026-04-27

Experience Level: 2-5 Years

Remote Status: On-site

🚀 Role Summary

• This role focuses on the intersection of graphic design and architectural principles, specifically within environmental graphics, wayfinding, and brand identity maintenance for a leading architectural practice.

• The position requires a creative and detail-oriented individual proficient in the Adobe Creative Suite, capable of translating conceptual design ideas into tangible environmental graphics and cohesive brand materials.

• The Graphic Designer will collaborate closely with architects and interior designers to ensure graphic elements enhance spatial navigation and seamlessly integrate with architectural visions.

• Key responsibilities include developing wayfinding systems, designing experiential graphics, and supporting the practice's brand identity across marketing collateral and digital platforms.

📝 Enhancement Note: This role is positioned within a large, multi-disciplinary architectural practice, implying a need for strong collaboration skills and the ability to navigate complex project teams. The focus on environmental graphics and brand identity suggests a strategic role in shaping the firm's visual presence and client experience.

📈 Primary Responsibilities

• Develop comprehensive wayfinding systems and signage programs that improve user experience and spatial navigation within built environments.

• Create integrated environmental graphic solutions, including experiential graphics like wall murals and branded environments, that complement architectural designs.

• Collaborate effectively with architects, interior designers, and project managers to ensure graphic elements align with and enhance the overall design vision.

• Design and produce marketing collateral such as proposals, presentations, brochures, and digital content, maintaining brand consistency across all materials.

• Develop compelling visual narratives for project case studies and firm portfolios to effectively communicate design achievements.

• Produce detailed design presentations, documentation, and technical specifications required for the accurate fabrication and installation of graphic elements.

• Liaise with fabricators and vendors to oversee the production and installation process, ensuring quality and adherence to design intent.

• Support and evolve the practice's established brand identity across diverse platforms and materials, ensuring consistent visual representation.

📝 Enhancement Note: The responsibilities clearly indicate a dual focus on project-specific environmental graphics and overarching brand consistency. The need to work with fabricators and produce technical specifications suggests a hands-on approach to design implementation, requiring an understanding of production processes and materials.

🎓 Skills & Qualifications

Education:

Experience:

Required Skills:

• Proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) is essential for design creation and production.

• Strong typography skills and meticulous attention to detail to ensure high-quality visual output.

• Excellent visual communication and presentation abilities to articulate design concepts effectively.

• A robust portfolio demonstrating thoughtful, concept-driven design solutions across relevant project types.

• Proven experience with environmental graphics, signage programs, or exhibition design.

Preferred Skills:

• Experience working within architectural firms or in design fields closely related to the built environment.

• Familiarity with 3D visualization software such as SketchUp, Rhino, or similar.

• Understanding of materials, fabrication methods, and production processes relevant to environmental graphics.

• Experience with digital design tools like Figma or Adobe XD for broader design applications.

• Knowledge of project management principles to coordinate design tasks and timelines.

📝 Enhancement Note: The requirement for a portfolio demonstrating "concept-driven design solutions" emphasizes the need for candidates to showcase their ideation process and strategic thinking, not just aesthetic execution. Experience with architectural firms is highly preferred, suggesting an understanding of the industry's pace and collaborative dynamics.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is mandatory, showcasing a range of design projects with a strong emphasis on environmental graphics, wayfinding systems, and brand identity work.

• Demonstrate a clear design process, from initial concept ideation and research to final execution and implementation considerations.

• Include case studies that highlight how design solutions address specific project challenges, user needs, or brand objectives.

• Showcase projects that required collaboration with architects, interior designers, or fabrication partners, illustrating your ability to integrate graphics within physical spaces.

Process Documentation:

• Examples of design documentation, such as technical specifications for signage or environmental graphics, demonstrating clarity and accuracy for fabrication.

• Visualizations or mock-ups that effectively communicate design intent for wayfinding systems or branded environments within architectural contexts.

• Case studies detailing the development of marketing collateral and brand identity materials, showing cohesive application across different media.

• Documentation of processes for maintaining brand consistency across diverse touchpoints, reflecting a systematic approach to brand management.

📝 Enhancement Note: The emphasis on a "concept-driven" portfolio and demonstrating the "design process" indicates that candidates should prepare to discuss their strategic thinking and problem-solving methodologies, not just present final visuals. This is crucial for roles involving integration with architectural projects.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Discretionary Bonus: Non-contractual bonus, percentage dependent on company performance.

• Bonus Voucher: Additional bonus incentive provided.

• Pension: Matched pension contribution up to 3% by the employer.

• Annual Leave: 21 days of annual leave, plus Good Friday.

• Learning & Development: Financial support for relevant courses (fees and paid study leave), along with in-house training opportunities.

• Death in Service: Benefit providing financial support to beneficiaries in case of death.

• Income Protection: Insurance to cover a portion of income if unable to work due to illness or injury.

• Enhanced Family Leave: Improved leave policies for family-related events.

• Tax Saver Tickets: Scheme to provide subsidized public transport tickets.

• Bike to Work Scheme: Encourages cycling to work with associated benefits.

• Sports and Social Club: Opportunities for social engagement and team building.

Working Hours:

• The role is advertised as Full-Time, typically implying a 40-hour work week. While specific flexibility details are not provided, the mention of "Flexibility" under benefits suggests potential for accommodating work schedules where feasible.

📝 Enhancement Note: The salary range is an estimate based on typical market rates for this experience level and location in Ireland. The listed benefits are comprehensive, with a particular emphasis on professional development and employee well-being, which are attractive factors for design professionals.

🎯 Team & Company Context

🏢 Company Culture

Industry: Architecture & Design. Henry J Lyons operates as a leading architectural practice, indicating a professional and creative environment focused on delivering high-quality design solutions. The company's size (over 250 people) suggests a structured yet collaborative culture with opportunities for diverse project exposure.

Company Size: Over 250 people. This indicates a well-established firm with significant resources, diverse project types, and a structured internal organization, likely offering clear reporting lines and specialized teams.

Founded: The founding date is not explicitly provided, but the company's size and reputation suggest a long-standing presence in the industry.

Team Structure:

• The Graphic Designer will report to the Brand Manager, indicating a dedicated brand and marketing function within the larger practice.

• The role involves close collaboration with architects, interior designers, and project managers, highlighting a multidisciplinary team environment.

Methodology:

• The company emphasizes creating "exceptional spaces that inspire and transform," suggesting a design-led methodology focused on innovation and client impact.

• A collaborative approach is central, with employees encouraged to share, learn, and grow together.

• The integration of graphic design with architectural principles points to a holistic design process that considers user experience and spatial narrative.

Company Website: https://hjl.bamboohr.com/careers (This is a recruitment portal link, not the main company website. The actual company website would typically be hjl.ie or similar, but this was not provided in the input data.)

📝 Enhancement Note: The company's size and focus on architectural excellence suggest a culture that values professionalism, creativity, and collaboration. The integration of graphic design within this context implies a sophisticated approach to branding and spatial experience.

📈 Career & Growth Analysis

Operations Career Level: This role is for a mid-level Graphic Designer, requiring 2-5 years of experience. It sits within a specialized function (Brand & Design) of a larger architectural practice, offering opportunities to develop expertise in environmental graphics and brand identity within the context of the built environment.

Reporting Structure: The Graphic Designer will report to the Brand Manager, indicating a clear line of supervision within the brand/marketing team. Regular interaction with project teams (architects, interior designers) is also expected, fostering cross-functional relationships.

Operations Impact: The role directly impacts the firm's external perception through brand consistency in marketing materials and proposals, and enhances client/user experience through effective wayfinding and environmental graphics on projects. This contributes to both business development and the overall success of architectural projects.

Growth Opportunities:

• Specialization: Deepen expertise in environmental graphics, wayfinding systems, and architectural branding through hands-on project experience and collaboration with leading architects.

• Skill Development: Access to "Learning & Development" benefits, including financial support for courses and paid study leave, allows for acquiring new design skills, software knowledge (e.g., advanced 3D rendering, motion graphics), or certifications relevant to the field.

• Leadership Potential: Over time, with proven success and contribution, there could be opportunities to take on more senior design responsibilities, lead specific branding initiatives, or manage smaller design projects within the practice.

📝 Enhancement Note: The "Flexibility" benefit and the emphasis on "Learning & Development" suggest the company invests in its employees' growth and well-being. The role offers a unique path for a graphic designer to specialize in the niche but impactful area of environmental graphics within architecture.

🌐 Work Environment

Office Type: The role is based on-site in Dublin, Ireland. As part of a leading architectural practice with over 250 employees, the office environment is likely professional, collaborative, and designed to foster creativity and client interaction.

Office Location(s): Dublin, Leinster, Ireland (Postal Code: D02KA66). This central Dublin location suggests accessibility via public transport and proximity to other professional services.

Workspace Context:

• The environment is expected to be collaborative, requiring close interaction with architects, interior designers, and the Brand Manager.

• Access to necessary design software and potentially digital tools for collaboration will be provided.

• Opportunities for team meetings, design critiques, and cross-functional project discussions will be integral to the daily workflow.

Work Schedule: The position is Full-Time (likely 40 hours/week), with potential for flexibility as indicated in the benefits. This schedule will accommodate the demands of project deadlines and collaborative workflows within an architectural practice.

📝 Enhancement Note: The on-site requirement in Dublin, coupled with the firm's size, suggests a dynamic office setting. The mention of "Flexibility" as a benefit is a positive indicator for work-life balance, though the core of the role will involve on-site collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess qualifications, experience, and design aesthetic against role requirements.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing key projects, design process, and how their skills align with environmental graphics and brand identity. This stage will also assess collaboration and communication skills.

• Technical Assessment (Potential): A small design exercise or case study related to wayfinding or brand application might be given to evaluate practical design skills and problem-solving abilities.

• Team/Manager Interview: Further discussion with the Brand Manager and potentially other team members (architects, designers) to evaluate cultural fit, technical understanding, and suitability for the multidisciplinary environment.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 strong projects that best represent your experience in environmental graphics, wayfinding, and brand identity. Prioritize quality over quantity.

• Showcase Process: For each project, clearly articulate your role, the problem you were solving, your conceptual approach, design iterations, and the final outcome. Include sketches, mood boards, and final renders.

• Highlight Relevance: Emphasize projects that demonstrate integration with architectural spaces, understanding of user navigation, and brand consistency.

• Technical Details: Include examples of technical specifications or fabrication considerations where applicable, demonstrating an understanding of implementation.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate digitally or in print.

Challenge Preparation:

• Be prepared to discuss how you approach designing for physical spaces and how graphics can enhance user experience.

• Think about how you maintain brand consistency across diverse media and how you would adapt a brand to architectural contexts.

• Familiarize yourself with the work of Henry J Lyons by reviewing their project portfolio on their website to understand their design aesthetic and project typologies.

📝 Enhancement Note: The emphasis on a "portfolio demonstrating thoughtful, concept-driven design solutions" means candidates should be ready to discuss the "why" behind their design choices, not just the "what." Understanding the architectural context is key.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency required in Illustrator (vector graphics, logos, signage), Photoshop (image editing, mock-ups, digital collateral), and InDesign (layout, proposals, brochures, presentations).

• 3D Visualization Software (Preferred): Familiarity with tools like SketchUp, Rhino, or similar is beneficial for visualizing environmental graphics within architectural models.

• Digital Design Tools (Preferred): Experience with Figma or Adobe XD can be advantageous for digital brand assets or collaborative design workflows.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core design tasks, but familiarity with how marketing collateral is used in CRM or sales processes might be beneficial for understanding the broader business context.

📝 Enhancement Note: The core technical requirement is proficiency in the Adobe Creative Suite. Preferred skills in 3D modeling and digital design tools indicate a forward-thinking approach to design visualization and integration within the architectural workflow.

👥 Team Culture & Values

Operations Values:

• Quality & Excellence: A commitment to delivering high-quality, inspiring spaces and design solutions, reflecting the firm's status as a leading architectural practice.

• Collaboration: Encouragement to share, learn, and grow together, fostering a team-oriented environment where multidisciplinary input is valued.

• Innovation: A drive to create exceptional spaces that transform and inspire, suggesting an openness to creative problem-solving and forward-thinking design.

• Integrity: Implicit in professional services, ensuring reliable execution and adherence to design intent and client briefs.

• User-Centricity: Focus on enhancing user experience through effective wayfinding and integrated environmental graphics.

Collaboration Style:

• Cross-Functional Integration: The role necessitates seamless collaboration with architects, interior designers, and project managers, requiring clear communication and the ability to integrate graphic design seamlessly into architectural projects.

• Feedback & Iteration: A culture that likely involves design reviews and feedback sessions to refine concepts and ensure alignment with project goals and brand standards.

• Knowledge Sharing: Encouragement for team members to share insights and learn from each other, fostering a continuous improvement mindset within the design and architectural teams.

📝 Enhancement Note: The company values likely center around design excellence, collaborative problem-solving, and a commitment to creating impactful spaces. The Graphic Designer's role is to embody these values through their work, ensuring graphics enhance both the built environment and the firm's brand.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand & Project Needs: Effectively integrating the firm's brand identity with the specific design requirements and contextual nuances of individual architectural projects.

• Cross-Disciplinary Communication: Translating design concepts and technical requirements between graphic design and architectural disciplines, ensuring mutual understanding and successful implementation.

• Technical Implementation: Navigating the complexities of fabrication, material selection, and installation for environmental graphics to ensure the final product matches the design intent and quality standards.

• Dynamic Project Timelines: Adapting to the often-evolving timelines and requirements inherent in architectural projects, while maintaining design quality and meeting deadlines.

Learning & Development Opportunities:

• Specialized Skill Enhancement: Deepen expertise in environmental graphics, wayfinding strategy, and architectural branding through direct project involvement and mentorship.

• Industry Exposure: Gain insights into architectural design processes, materials, and construction methods, broadening your understanding of the built environment.

• Professional Development: Utilize the company's "Learning & Development" benefits for courses, workshops, or certifications that expand technical skills, software proficiency, or design theory.

• Career Progression: Potential to move into more senior design roles, lead specific branding efforts, or become a key point person for environmental graphics within the practice.

📝 Enhancement Note: The challenges are inherent to the niche of environmental graphics within architecture, requiring a blend of creative design and practical implementation knowledge. The growth opportunities are significant for a designer looking to specialize and impact the built environment.

💡 Interview Preparation

Strategy Questions:

• "Can you walk us through a project where you developed environmental graphics or a wayfinding system? What was the challenge, your process, and the outcome?" (Focus on demonstrating your design process, problem-solving, and integration with physical space.)

• "How do you approach maintaining brand consistency across various marketing materials and digital platforms, especially when working with a diverse range of projects?" (Prepare to discuss brand guidelines, strategic application, and creative adaptation.)

Company & Culture Questions:

• "What interests you about working for an architectural practice like Henry J Lyons, specifically in environmental graphics and brand identity?" (Research their projects and articulate your alignment with their work and values.)

• "How do you stay updated on design trends, particularly in environmental graphics and architectural branding?" (Showcase your passion for continuous learning and industry awareness.)

Portfolio Presentation Strategy:

• Storytelling: Frame each project as a narrative – the challenge, your creative solution, the process, and the impact.

• Visual Clarity: Use high-quality visuals and clear layouts. Ensure that technical specifications or process diagrams are easy to understand.

• Focus on Integration: For environmental graphics, emphasize how the design connects with the architecture and enhances the user's experience of the space.

• Brand Consistency: For brand identity work, show how the brand is applied consistently and effectively across different touchpoints.

• Conciseness: Be mindful of time; select key projects and focus on the most impactful aspects.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also an understanding of the architectural context, collaboration dynamics, and the strategic role of graphics in both branding and spatial experience.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your CV and portfolio through the provided application link on the Henry J Lyons careers portal.

• Portfolio Customization: Tailor your portfolio to highlight projects most relevant to environmental graphics, wayfinding, and brand identity within architectural or spatial contexts. Ensure it showcases your design process and problem-solving capabilities.

• Resume Optimization: Update your resume to emphasize your experience with Adobe Creative Suite, environmental graphics, brand development, and collaboration with multidisciplinary teams. Use keywords from the job description.

• Interview Preparation: Practice presenting your portfolio, focusing on articulating your design process, rationale, and the impact of your work. Be ready to discuss your experience with architectural collaborations and technical specifications.

• Company Research: Thoroughly review Henry J Lyons' website and project portfolio to understand their design philosophy, project types, and overall aesthetic. Prepare questions that demonstrate your genuine interest and research.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Henry J Lyons during the application and interview process.