Graphic Designer ( E-commerce)

📍 Job Overview

Job Title: E-commerce Graphic Designer

Company: Lago

Location: El Salvador

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-27

Experience Level: 5-10 years

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling graphics and marketing collateral to enhance Lago's e-commerce presence and drive sales.

• Maintain and evolve the company's visual brand identity across all digital and print materials.

• Collaborate cross-functionally with marketing, product, and development teams to ensure design alignment with business objectives.

• Develop creative assets for e-commerce platforms, social media, email marketing, and advertising campaigns.

• Apply advanced knowledge of design principles and e-commerce best practices to optimize product listings and user experience.

📝 Enhancement Note: This role is specifically focused on graphic design within an e-commerce context, requiring a blend of creative talent and commercial acumen to directly impact sales and brand perception. The emphasis on "Amazon sellers and products" suggests a need for expertise in optimizing product listings for conversion.

📈 Primary Responsibilities

• Design and produce a wide range of marketing and sales collateral, including presentations (decks), one-pagers, case studies, and brochures tailored for B2B audiences.

• Create engaging event materials such as invitations, signage, and booth assets to support marketing initiatives.

• Develop effective landing pages for marketing campaigns and event registration, focusing on user experience and conversion rates.

• Design digital and print advertisements, website graphics, social media content, and other visual assets to support marketing strategies.

• Ensure strict adherence to and consistent application of the company's visual brand identity across all deliverables.

• Conduct thorough proofreading of all materials for accuracy, clarity, and brand consistency before distribution.

• Manage a simultaneous workload of multiple design requests, prioritizing tasks effectively to meet project deadlines in a fast-paced environment.

📝 Enhancement Note: The responsibilities highlight a need for versatility in design outputs, covering both internal and external-facing materials, with a strong emphasis on B2B applications and campaign support. The need for proofreading indicates a detail-oriented approach is expected.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a background in Graphic Design, Visual Communications, or a related field is strongly implied by the role's nature and required skills.

Experience: Minimum of 4-7 years of related graphic design experience, with at least 2 years specifically focused on e-commerce or B2B design.

Required Skills:

• Advanced proficiency in Adobe Creative Suite, including Photoshop, Illustrator, and InDesign.

• Proven experience in creating compelling visuals for e-commerce platforms and enhancing product listings, particularly for Amazon sellers, to drive sales.

• Strong understanding of B2B design principles and best practices.

• Excellent verbal and written communication skills in English (C1 level), demonstrating clarity and precision in conveying design concepts and project details.

• Demonstrated ability to manage multiple design projects concurrently and meet tight deadlines.

• A strong portfolio showcasing expertise in branding, digital design, and marketing design, with a focus on e-commerce applications. Preferred Skills:

• Experience with website layout design and user interface (UI) elements relevant to e-commerce.

• Familiarity with social media campaign design and best practices for various platforms.

• Understanding of email marketing design principles and best practices.

• Experience in creating product imagery that effectively showcases features and benefits.

• Familiarity with data-driven design approaches and A/B testing for optimization.

📝 Enhancement Note: The experience requirement is nuanced, emphasizing the type of experience (e-commerce/B2B) over a strict years count, and the portfolio is critical for demonstrating this specialized expertise. The C1 English level is a hard requirement for effective communication in this remote, global team.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Showcase a minimum of 4-7 years of graphic design work, with a significant portion dedicated to e-commerce and B2B projects.

• Highlight specific examples of designs that demonstrably enhanced product listings and drove sales on e-commerce platforms (e.g., Amazon).

• Include case studies or examples of branding initiatives, demonstrating your ability to establish and maintain a cohesive visual identity.

• Present a variety of digital and print marketing design examples, illustrating versatility across different media and campaign types.

• Ensure your portfolio clearly articulates your design process, problem-solving approach, and the impact of your work. Process Documentation:

• Be prepared to discuss your design process from concept to final delivery, including client brief interpretation, ideation, iteration, and finalization.

• Demonstrate how you manage multiple design requests, prioritize tasks, and ensure timely delivery.

• Be ready to explain how you incorporate feedback from stakeholders (marketing, product teams) into your design iterations.

• Detail your approach to maintaining brand consistency and ensuring accuracy and clarity in all design outputs.

📝 Enhancement Note: The portfolio is not just a collection of work but a demonstration of specialized e-commerce and B2B design skills. Candidates should be ready to articulate their process and the tangible business impact of their designs, particularly in driving sales and brand perception.

💵 Compensation & Benefits

Salary Range: $1,900 - $2,000 USD Monthly (equivalent to approximately $12 USD per hour, assuming a 40-hour work week).

Benefits:

• Remote Work: The flexibility to work from anywhere within the designated Latin American region, promoting work-life balance.

• Growth Opportunities: Potential for role shaping and career advancement as a key player within a growing company.

• Innovative Culture: Opportunity to join a team focused on data-driven problem-solving and success in a dynamic market.

Working Hours: Monday to Friday, 9 AM to 5 PM PST (Pacific Standard Time), totaling 40 hours per week.

📝 Enhancement Note: The salary is provided as a monthly range in USD, which is common for remote roles targeting Latin America. The hourly rate is an approximation based on the provided monthly figure and standard work hours. The benefits are focused on flexibility and professional development, aligning with remote work culture.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the e-commerce and design services sector, likely supporting businesses in enhancing their online sales presence.

Company Size: While not explicitly stated, the job posting indicates a "dynamic team" and "global" reach, suggesting a growing mid-sized company with potential for expansion.

Founded: Information on the founding date is not provided.

Team Structure:

• The Graphic Designer will be part of a broader team that includes marketing, product, and development professionals.

• Collaboration is expected with these cross-functional teams to align design with business goals and customer needs.

• The role implies interaction with internal stakeholders responsible for marketing strategy, product presentation, and website functionality. Methodology:

• The company emphasizes a "data-driven" approach to solving challenges and driving success.

• Design work is expected to be commercial-focused, aiming to "drive results" and "elevate our brand."

• A focus on "pushing the boundaries of e-commerce design" suggests an innovative and forward-thinking approach.

Company Website: lagodesign.com (derived from the domain)

📝 Enhancement Note: The company culture appears to be modern, global, and results-oriented, with a strong emphasis on leveraging data and innovation in the e-commerce space. The designer is expected to be a proactive contributor rather than just an order-taker.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a specialized individual contributor within the creative and marketing operations function. It requires significant experience and the ability to work autonomously, contributing directly to revenue-generating activities through design.

Reporting Structure: The designer will likely report to a Marketing Manager, Creative Lead, or a similar role overseeing design and marketing initiatives.

Operations Impact: The graphic designer's work directly impacts sales conversion rates by creating compelling product listings, marketing collateral, and website graphics. They are instrumental in shaping the customer's perception of the brand and influencing purchasing decisions.

Growth Opportunities:

• Role Shaping: As a key player, there's an opportunity to influence the direction and scope of design within the e-commerce function.

• Skill Development: Potential to deepen expertise in e-commerce design, B2B marketing, and data-driven optimization through hands-on project experience.

• Leadership Potential: With proven success and contribution, opportunities for leading design projects or mentoring junior designers may arise as the company grows.

📝 Enhancement Note: This role offers significant impact and growth potential within a specialized domain. The emphasis on "shaping your role" suggests an entrepreneurial spirit is valued, and the ability to demonstrate ROI through design will be key to career progression.

🌐 Work Environment

Office Type: Fully Remote. The team is global, and the company values work-life balance.

Office Location(s): The role is open to candidates located in Argentina, Mexico, Costa Rica, Guatemala, Nicaragua, Dominican Republic, and El Salvador.

Workspace Context:

• Candidates are expected to have a reliable internet connection and a suitable home office setup to perform their duties effectively.

• Collaboration will primarily occur through digital communication tools, requiring strong virtual communication skills.

• The work environment is designed to be flexible, allowing individuals to manage their tasks within the specified working hours.

Work Schedule: A structured 40-hour work week, Monday to Friday, 9 AM to 5 PM PST. This implies a need for availability during core business hours for team collaboration and client interaction.

📝 Enhancement Note: While remote, the role has a defined schedule and geographical limitation, indicating a need for candidates who can adhere to specific working hours and are located within the specified Latin American countries.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and relevant experience, with a strong focus on e-commerce and B2B design samples.

• Skills Assessment: Potential for a design challenge or a portfolio review session where candidates present their work and explain their process and rationale. This will likely involve discussing how their designs have driven specific business outcomes.

• Behavioral/Cultural Fit Interview: Discussion with hiring managers or team members to evaluate communication skills, problem-solving abilities, cultural alignment with an innovative and data-driven team, and understanding of the company's mission.

• Final Interview: May involve a discussion about salary expectations, role specifics, and final agreement on terms.

Portfolio Review Tips:

• Highlight E-commerce Impact: Clearly showcase projects where your designs directly contributed to increased sales, conversion rates, or customer engagement on e-commerce platforms. Use data and metrics where possible.

• Showcase B2B Expertise: Include examples of successful B2B marketing collateral, presentations, or campaigns that demonstrate your understanding of this audience.

• Detail Your Process: For each project, briefly explain the brief, your design thinking, challenges faced, and how you arrived at the final solution.

• Brand Consistency: Demonstrate your ability to maintain and effectively apply a visual brand identity across various touchpoints.

• Quality Over Quantity: Select your strongest, most relevant pieces that align with Lago's needs for e-commerce and B2B design.

Challenge Preparation:

• Be prepared for a design exercise that might involve creating a graphic for a specific e-commerce product, social media campaign, or marketing collateral.

• Practice articulating your design choices, considering the target audience, business goals, and brand guidelines.

• Be ready to discuss how you would approach a specific e-commerce design problem or optimize an existing design for better performance.

📝 Enhancement Note: The interview process will heavily rely on evaluating the candidate's portfolio and their ability to articulate the business impact of their design work. Candidates should be ready to demonstrate practical application of design skills in a commercial context.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for all graphic design tasks. Specific proficiency required in:

  • Photoshop: For image editing, manipulation, and creating web graphics.
  • Illustrator: For vector graphics, logos, icons, and illustrations.
  • InDesign: For layout design of marketing collateral like brochures, one-pagers, and case studies.

• E-commerce Platforms: Familiarity with how designs are implemented on platforms like Shopify, WooCommerce, or specifically Amazon Seller Central is crucial.

• Digital Asset Management (DAM) Systems: Potentially used for organizing and distributing design assets, though not explicitly mentioned.

Analytics & Reporting:

• While not directly a designer's tool, understanding how to interpret analytics (e.g., website traffic, conversion rates, social media engagement) to inform design decisions is highly beneficial.

• Familiarity with tools that provide design performance data (e.g., A/B testing results) would be an asset. CRM & Automation:

• Awareness of how marketing automation tools and CRM systems are used to distribute marketing materials (e.g., email campaigns) could provide context for design requirements.

📝 Enhancement Note: The core technical requirement is advanced proficiency in the Adobe Creative Suite. Beyond that, practical experience with e-commerce platform design implementation and an understanding of how design impacts performance metrics are key.

👥 Team Culture & Values

Operations Values:

• Data-Driven: Decisions are informed by data and analysis to achieve measurable success.

• Innovation: A drive to "push the boundaries" and explore new approaches in e-commerce design.

• Results-Oriented: Focus on creating designs that "drive results" and contribute directly to business objectives like sales.

• Collaboration: Working effectively with cross-functional teams to achieve shared goals.

• Efficiency: Managing multiple requests and meeting deadlines in a fast-paced environment.

Collaboration Style:

• The team fosters a collaborative environment where designers work closely with marketing, product, and development teams.

• Communication is expected to be clear, precise, and professional, especially in a remote setting.

• Feedback is an integral part of the design process, requiring designers to be receptive and iterative.

📝 Enhancement Note: The company values a proactive, analytical, and collaborative approach to design. Candidates who can demonstrate how their work aligns with business outcomes and who are comfortable working in a remote, team-oriented structure will be a good fit.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity and Commercial Goals: Designing visually appealing graphics that also effectively convert and drive sales on e-commerce platforms.

• Maintaining Brand Consistency: Ensuring a unified brand message across diverse digital and print assets for different campaigns and platforms.

• Managing Multiple Projects: Effectively prioritizing and delivering high-quality work under tight deadlines in a remote, fast-paced setting.

• Adapting to Evolving E-commerce Trends: Staying current with design best practices, platform changes, and consumer behavior in the dynamic e-commerce landscape.

Learning & Development Opportunities:

• Specialized E-commerce Design: Deepen expertise in optimizing designs for conversion, A/B testing graphics, and understanding platform-specific design requirements.

• B2B Marketing Design: Enhance skills in creating persuasive collateral for business-to-business audiences.

• Cross-Functional Exposure: Gain insights into marketing strategy, product development, and technical implementation that inform design.

• Career Advancement: Opportunities to shape the role and potentially grow into leadership positions within the design or marketing function as the company scales.

📝 Enhancement Note: This role presents an excellent opportunity for a designer to specialize in high-impact e-commerce and B2B design, directly contributing to business growth while developing their career within a global, innovative company.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating e-commerce graphics that aim to increase product listing conversion rates. Can you provide an example from your portfolio?" (Focus on process, data, and impact).

• "How do you ensure brand consistency across a wide range of marketing materials, from social media posts to detailed case studies?" (Focus on brand stewardship and methodology).

• "Walk us through a B2B design project where you had to collaborate closely with sales or product teams. What were the challenges, and how did you overcome them?" (Focus on collaboration and problem-solving). Company & Culture Questions:

• "What interests you about Lago's approach to e-commerce design and its data-driven methodology?" (Research the company and align with their values).

• "How do you approach receiving and incorporating feedback on your designs, especially in a remote team environment?" (Focus on collaboration and receptiveness).

• "How would you measure the success of your design work in contributing to Lago's overall business goals?" (Focus on impact and ROI). Portfolio Presentation Strategy:

• Structure Your Presentation: Organize your portfolio by project type (e.g., E-commerce Product Listings, B2B Collateral, Social Media Campaigns) or by impact (e.g., Projects that Increased Conversion).

• Tell a Story: For each key project, explain the objective, your role, the challenges, your design process, the solution, and the measurable results (e.g., "This design increased click-through rates by X%").

• Highlight Key Skills: Ensure your presentation prominently features your proficiency in Adobe Creative Suite and your specific expertise in e-commerce and B2B design.

• Be Concise and Clear: Practice your presentation to ensure it flows well, is easy to understand, and stays within any allocated time limits.

📝 Enhancement Note: Preparation should focus on demonstrating a deep understanding of e-commerce design principles, B2B marketing needs, and the ability to translate creative work into tangible business results. The portfolio is the primary tool for this demonstration.

📌 Application Steps

To apply for this E-commerce Graphic Designer position:

• Submit your application through the provided link on Workable.

• Customize Your Resume: Tailor your resume to highlight keywords such as "E-commerce Graphic Design," "B2B Design," "Adobe Creative Suite," "Conversion Optimization," and "Brand Identity." Quantify achievements whenever possible.

• Curate Your Portfolio: Ensure your online portfolio prominently features your strongest e-commerce and B2B design projects. Include clear descriptions of your role, process, and the impact of your work, with direct links if possible.

• Prepare Your Portfolio Walkthrough: Be ready to present specific examples from your portfolio during interviews, articulating your design choices, process, and the business results achieved.

• Research Lago: Understand the company's brand, its target audience, and its market position. Think about how your design skills can specifically address their needs and contribute to their growth in the e-commerce space.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.