Graphic Designer (Digital)

📍 Job Overview

Job Title: Graphic Designer (Digital)

Company: Lovepop

Location: Da Nang City, Vietnam

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: May 18, 2026

Experience Level: 1-3 Years

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in maintaining rigorous visual consistency across Lovepop's digital marketing touchpoints, with a strategic emphasis on email marketing and paid acquisition campaigns.

• The Graphic Designer will be instrumental in crafting high-impact creative assets for platforms including Facebook, Instagram, and TikTok, directly influencing key performance indicators.

• Collaboration with the Marketing and Email Marketing teams is essential for optimizing A/B testing initiatives and driving measurable business outcomes.

• A foundational understanding of performance metrics like CTR, ROAS, and CVR is required to inform design decisions and iterative improvements.

📝 Enhancement Note: While the title is "Graphic Designer (Digital)," the responsibilities clearly place this role within a marketing operations or creative operations function, focusing on the execution and optimization of digital marketing creative assets. The emphasis on performance metrics and collaboration with performance marketing teams further solidifies this operational focus.

📈 Primary Responsibilities

• Design and execute weekly email marketing campaigns, including newsletters, promotional emails, and automated flows (e.g., welcome series, abandoned cart, post-purchase), ensuring full responsiveness across all devices.

• Develop a high volume of A/B tested ad creatives (5-10 variations per campaign) for paid acquisition channels such as Facebook, Instagram, and TikTok, encompassing static, carousel, and simple motion formats.

• Collaborate closely with the Email Marketing Specialist and Performance Marketing team to iterate on designs based on A/B testing results and performance data (Open Rate, Click-through Rate, Conversion Rate, Return on Ad Spend).

• Maintain regular creative refresh cycles to mitigate ad fatigue and ensure continuous campaign effectiveness.

• Provide design support for Product Detail Page (PDP) visuals, landing pages, and storytelling assets in partnership with the Marketing and Content teams.

• Offer backup support for the Graphic Designer (SAS/Print) on packaging and catalog production to ensure consistent brand application across all channels.

📝 Enhancement Note: The responsibilities highlight a strong operational focus on execution, iteration, and performance optimization within digital marketing. The requirement for creating multiple variations for A/B testing and iterating based on performance data is a key indicator of an operations-oriented role within a creative function.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Arts, Marketing, or a related field is highly recommended to demonstrate foundational design principles and understanding.

Experience: 1-3 years of dedicated graphic design experience, preferably within an e-commerce, agency, or fast-paced B2C brand environment, showcasing practical application of design skills in a commercial context.

Required Skills:

• Adobe Creative Suite Proficiency: Strong command of Adobe Photoshop, Illustrator, and InDesign for creating and manipulating digital assets.

• Figma Expertise: High proficiency in Figma for collaborative design, prototyping, and efficient workflow management.

• Email Design Acumen: Proven ability to design visually appealing and responsive email campaigns that align with brand guidelines and drive engagement.

• Performance Marketing Creative Development: Demonstrated experience in designing ad creatives for social media platforms (Facebook, Instagram, TikTok) with an understanding of their unique requirements.

• Brand Consistency Management: Ability to meticulously adhere to and maintain established brand guidelines across all digital assets.

• Data-Informed Design: Basic understanding of key performance metrics (CTR, CVR, ROAS) and the ability to interpret them to inform design iterations and improvements.

• English Communication: Strong English reading and writing skills are essential for effective collaboration with the global team, particularly the Boston-based marketing department.

Preferred Skills:

• AI & Automation Tool Integration: Hands-on experience with AI and automation tools such as Magnific, Adobe Firefly, N8N, or similar, to enhance workflow efficiency.

• International Market Experience: Prior experience working with international brands or specifically the US market.

• Basic Motion Design: Familiarity with motion graphics tools like After Effects, Canva motion features, or CapCut for creating simple animated assets.

• Aesthetic Sensibility: A keen eye for aesthetics relevant to paper art, crafts, or lifestyle/gifting brands.

• Mentorship Potential: Demonstrated potential for growth into a Senior Designer role, including the ability to mentor junior team members.

📝 Enhancement Note: The qualification requirements emphasize practical, execution-oriented skills, particularly in digital design tools and performance-driven creative development. The preference for AI/automation tools and motion design indicates a forward-looking approach to creative operations.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Email Design Case Studies: Showcase at least 2-3 examples of email campaigns designed, detailing the objective, design strategy, and performance outcomes (e.g., improved OR, CTR, CVR).

• Paid Acquisition Creative Variations: Present a collection of ad creatives designed for social media platforms, highlighting multiple variations created for A/B testing and demonstrating how design choices influenced performance metrics.

• Responsive Design Examples: Include examples that clearly demonstrate adaptability and optimal viewing across desktop, tablet, and mobile devices.

• Brand Guideline Adherence: Portfolio pieces should consistently reflect strong adherence to brand guidelines, showcasing visual integration and consistency.

• Performance Metrics Integration: Clearly articulate the impact of your designs on key metrics (CTR, CVR, ROAS) with quantifiable results where possible.

Process Documentation:

• Workflow Optimization Examples: Demonstrate how you have streamlined design processes, particularly for high-volume tasks like email campaign production or ad creative iteration.

• A/B Testing Documentation: Include examples of how you have supported or executed A/B tests for design elements, detailing the hypothesis, variations, and impact on results.

• Asset Management & Version Control: Briefly explain your approach to organizing design files, managing revisions, and ensuring proper version control for digital assets.

📝 Enhancement Note: The portfolio requirements are heavily weighted towards demonstrating practical experience in performance marketing and email design, with a specific need to showcase A/B testing and data-informed iteration. This aligns with an operations-focused role where efficiency and measurable results are paramount.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Digital Graphic Designer with 1-3 years of experience in Vietnam, specifically in a city like Da Nang, and considering the company's international presence and focus on e-commerce, the estimated annual salary range is between 180,000,000 VND to 300,000,000 VND. This range accounts for variations in skill proficiency, specific experience, and potential negotiation.

Benefits:

• Full-time Employment: Standard full-time benefits package.

• Health & Wellness: Comprehensive health insurance coverage.

• Paid Time Off: Generous vacation days, sick leave, and public holidays.

• Professional Development: Opportunities for training, workshops, and access to learning resources, including potential mentorship for growth into senior roles.

• Creative Environment: Work within a dynamic and innovative company culture focused on creating "magical moments."

• Team Collaboration: Be part of a collaborative international team with opportunities to work with professionals in the US.

Working Hours: Standard 40-hour work week, likely aligning with local Vietnamese business hours, with potential for some flexibility depending on team collaboration needs with the Boston office.

📝 Enhancement Note: Salary estimation is based on general market data for graphic design roles in Vietnam, adjusted for the e-commerce and international nature of the company. Specific benefits are inferred from typical offerings for full-time positions in established companies.

🎯 Team & Company Context

🏢 Company Culture

Industry: E-commerce / Greeting Cards & Gifts. Lovepop operates in the rapidly growing online gifting and card market, blending art, engineering, and technology to create unique paper art products. The company has achieved significant traction, including a notable appearance on Shark Tank, indicating a strong product-market fit and growth trajectory.

Company Size: Lovepop is a growing company, likely falling into the 50-200 employee range globally, with a significant presence in the US and expanding international teams. This size suggests a dynamic environment where individual contributions are highly visible and impactful.

Founded: Lovepop was founded in 2014 and featured on Shark Tank in 2015. This history indicates a relatively established startup with proven success and a clear vision for growth.

Team Structure:

• The Graphic Designer will report directly to the Creative Manager, indicating a structured creative department.

• Close collaboration with the Marketing team, specifically the Email Marketing Specialist and Performance Marketing team, is a core aspect of the role.

• The role also involves interaction with Content and potentially Product teams for PDP and storytelling initiatives.

Methodology:

• Data-Driven Creativity: Design decisions are informed by performance metrics (CTR, CVR, ROAS), emphasizing an iterative, results-oriented approach.

• Agile Production: The need for regular creative refreshes and A/B testing suggests an agile workflow for asset creation and deployment.

• Cross-functional Collaboration: Emphasis on working closely with various departments (Marketing, Email, Content) to achieve cohesive campaign execution.

• AI Integration: The company is actively building an AI-driven workflow, indicating a commitment to leveraging technology for efficiency and innovation in creative processes.

Company Website: lovepop.com

📝 Enhancement Note: The company culture is described as valuing "Engineering, Hunger, Magic, and Connection," with operating philosophies centered on A+ talent, growth mindset, and team collaboration. This suggests a high-performance environment that values innovation and strong interpersonal relationships.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an entry-level to mid-level Graphic Designer (1-3 years of experience). It focuses on executing digital creative assets with a strong emphasis on performance marketing and email campaigns. The role requires practical application of design skills and an understanding of how design impacts business objectives.

Reporting Structure: The Graphic Designer reports directly to the Creative Manager. This offers a clear reporting line and opportunities for mentorship and guidance from a senior creative leader. Collaboration extends horizontally to marketing specialists and potentially vertically to marketing managers.

Operations Impact: The Graphic Designer's work directly impacts key revenue-driving initiatives. High-performing email and paid acquisition creatives are crucial for driving website traffic, conversions, and ultimately, sales. The designer's contribution to A/B testing and creative optimization plays a direct role in improving campaign ROI (ROAS) and customer acquisition costs.

Growth Opportunities:

• Senior Designer Path: The role explicitly mentions "Mentoring potential (with growth path to Senior Designer in Phase 2)," indicating a clear advancement trajectory for high performers. This could involve taking on more complex design projects, leading design initiatives, and potentially managing junior designers.

• Skill Specialization: Opportunity to deepen expertise in email marketing design, performance marketing creative strategy, and potentially motion graphics.

• AI/Automation Proficiency: Gaining hands-on experience with AI-driven creative workflows and automation tools can position the designer for future roles in creative operations technology.

• Cross-functional Exposure: Working closely with marketing teams provides valuable insights into broader marketing strategies and campaign management.

📝 Enhancement Note: The career path is clearly defined, with a direct link to growth into a Senior Designer role, highlighting the company's investment in talent development and internal progression.

🌐 Work Environment

Office Type: The role is specified as "On-site," indicating a physical office presence in Da Nang City, Vietnam. This suggests a traditional work environment that fosters in-person collaboration and team cohesion.

Office Location(s): Da Nang City, Vietnam. This location offers a specific geographical context for the work environment.

Workspace Context:

• Collaborative Hub: The on-site nature likely means a shared workspace designed to facilitate easy communication and spontaneous collaboration with local team members.

• Creative Tools & Technology: Access to industry-standard design software (Adobe Suite, Figma) and potentially company-provided hardware suitable for design work. The mention of AI/automation tools suggests a forward-thinking tech stack.

• Team Interaction: Regular opportunities for direct interaction with the Creative Manager, marketing specialists, and other local colleagues, fostering a strong team dynamic.

Work Schedule: A standard 40-hour work week is typical for full-time roles. While on-site, there might be some flexibility in daily hours to accommodate collaboration with the US-based team, though core hours would likely align with local business operations.

📝 Enhancement Note: The on-site requirement in Da Nang suggests a blend of traditional office culture with modern operational needs, including cross-timezone collaboration.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements.

• Portfolio Presentation: Expect to present your portfolio, focusing on your email design and performance marketing creative work. Be prepared to discuss your design process, rationale, and the impact of your work on business metrics.

• Skills Assessment/Creative Challenge: A practical design exercise or case study, potentially involving the creation of an ad creative or email design based on a given brief, designed to evaluate your proficiency in Figma/Adobe Suite and your ability to meet performance objectives.

• Team/Manager Interviews: Discussions with the Creative Manager and potentially other marketing team members to assess your cultural fit, collaboration style, and understanding of Lovepop's values and operations.

• Final Interview: Potentially with higher-level management to discuss growth potential and overall alignment with the company's strategic goals.

Portfolio Review Tips:

• Highlight Performance-Driven Work: Prioritize examples where your designs demonstrably impacted key metrics (CTR, CVR, ROAS). Quantify results whenever possible.

• Showcase A/B Testing Contributions: Include examples of how you’ve designed variations for testing and how those tests informed design decisions.

• Demonstrate Tool Proficiency: Ensure your portfolio clearly showcases your skills in Figma and Adobe Creative Suite. If you have AI/automation tool experience, highlight it.

• Tailor to Lovepop: Research Lovepop's brand aesthetic, current campaigns, and target audience. Showcase work that aligns with their style and objectives.

• Explain Your Process: For each project, briefly explain the brief, your creative process, challenges faced, and the outcome. Storytelling is key.

• Include Email & Paid Social Examples: Ensure a strong representation of both email marketing assets and paid acquisition creatives.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying key objectives, target audience, and constraints.

• Focus on Metrics: Frame your design solutions around improving specific KPIs (e.g., increasing CTR for an ad, improving open rates for an email).

• Showcase Iterative Thinking: Demonstrate how you would approach variations and testing for further optimization.

• Time Management: Practice designing within realistic time constraints, as creative challenges often have strict deadlines.

• Articulate Your Rationale: Be prepared to clearly explain your design choices and how they support the business objectives.

📝 Enhancement Note: The interview process is geared towards assessing practical design skills, performance orientation, and cultural fit, with a strong emphasis on portfolio demonstration and problem-solving capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for graphic design tasks, including Photoshop (image editing, ad creatives), Illustrator (vector graphics, logos), and InDesign (layout, potentially for catalog support).

• Figma: A critical tool for collaborative design, prototyping, and UI/UX elements, especially for web and email design.

• Email Marketing Platform Tools: Familiarity with the design interfaces of common email marketing platforms (e.g., Klaviyo, Mailchimp, or similar) for asset implementation and testing.

Analytics & Reporting:

• Web Analytics Tools (e.g., Google Analytics): Understanding how to access and interpret basic website traffic and conversion data to inform design decisions.

• Ad Platform Analytics (e.g., Facebook Ads Manager, TikTok Ads Manager): Ability to review creative performance metrics like CTR, CVR, and ROAS directly within the ad platforms.

• Email Analytics: Familiarity with metrics such as Open Rate, Click-through Rate, and Conversion Rate within email platforms.

CRM & Automation:

• CRM Systems (e.g., Salesforce, HubSpot): While not a primary tool for this role, a basic understanding of how CRM data might influence marketing campaigns is beneficial.

• Marketing Automation Platforms: Experience with platforms that manage email flows and customer journeys (e.g., Klaviyo, HubSpot) is advantageous.

• AI & Automation Tools: Experience or willingness to learn tools like Magnific, Adobe Firefly, or N8N for workflow automation and AI-assisted content generation.

📝 Enhancement Note: The technology stack emphasizes core design tools, performance marketing platforms, and an emerging interest in AI/automation for creative workflow optimization, aligning with modern creative operations demands.

👥 Team Culture & Values

Operations Values:

• Engineering (Curiosity & Problem-Solving): Apply curiosity to understand how design impacts user behavior and business metrics. Seek efficient and effective design solutions, much like an engineer.

• Hunger (Proactivity & Ownership): Take initiative to identify areas for creative improvement, volunteer for new design challenges, and proactively seek feedback to enhance your work. Own the design process from concept to performance analysis.

• Magic (Delivering Delight): Create visually engaging and delightful assets that align with Lovepop's brand mission of delivering magical moments, ensuring designs are not just functional but also captivating.

• Connection (Collaboration & Communication): Foster strong working relationships with the Creative Manager, Marketing, and other teams. Communicate design ideas clearly and constructively, and be open to feedback from all stakeholders.

Collaboration Style:

• Performance-Oriented Partnership: Collaborate closely with Marketing and Performance teams, treating them as key partners in achieving campaign goals. Be receptive to their data-driven insights and actively contribute to optimizing creative performance.

• Iterative Design Feedback Loop: Engage in a continuous cycle of design, testing, analysis, and refinement, actively seeking and providing constructive feedback to improve assets over time.

• Knowledge Sharing: Be willing to share design best practices, new tool discoveries, and insights gained from performance data with the broader team to foster collective growth.

📝 Enhancement Note: The company's core values are directly applicable to an operations-focused creative role, emphasizing a blend of technical skill, results-driven execution, and collaborative teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• High-Volume Creative Production: The need to produce numerous variations for A/B testing and regular asset refreshes can be demanding, requiring efficient workflow management and rapid iteration.

• Balancing Creativity with Performance: Striking the right balance between artistic expression and the strict requirements of performance metrics (CTR, ROAS) can be challenging.

• Cross-timezone Collaboration: Effectively collaborating with teams in different time zones (e.g., Boston) requires excellent communication skills and adaptability.

• Adapting to Evolving Platforms: Staying current with the ever-changing creative requirements and best practices for platforms like Facebook, Instagram, and TikTok.

Learning & Development Opportunities:

• AI Workflow Specialization: Deepen expertise in leveraging AI and automation tools for creative production, a growing area in marketing operations.

• Advanced Performance Creative Strategy: Develop a more sophisticated understanding of how design directly influences customer acquisition and retention metrics, and how to strategize creative accordingly.

• Motion Graphics Skill Development: Opportunities to expand into basic motion design, adding a valuable skill set for digital advertising.

• Career Progression to Senior Designer: A clear path for advancement within the design team, with potential leadership responsibilities.

📝 Enhancement Note: The challenges presented are typical for high-growth e-commerce environments, emphasizing efficiency and data-driven results. The growth opportunities are aligned with developing in-demand skills in creative operations and digital marketing.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing email campaigns that aim to improve Open Rate and Click-through Rate." (Focus on audience segmentation, subject line visual integration, CTA design, and responsive considerations.)

• "How do you approach creating multiple ad variations for A/B testing on platforms like Facebook or TikTok? What key elements do you focus on optimizing?" (Discuss testing different hooks, visuals, copy placements, CTAs, and how you use performance data to guide iterations.)

Company & Culture Questions:

• "How do Lovepop's values (Engineering, Hunger, Magic, Connection) resonate with your design philosophy and work approach?" (Provide specific examples of how you embody these values in your past roles.)

• "Describe a time you collaborated with a marketing or performance team. How did you ensure your designs met their objectives and KPIs?" (Highlight communication, understanding of metrics, and iterative feedback.)

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your strongest email and paid acquisition creative work first. Use clear headings and concise descriptions for each project.

• Quantify Results: For each relevant project, state the objective, your role, the key design decisions, and the measurable outcome (e.g., "Increased CTR by 15%," "Achieved 3x ROAS").

• Explain Your "Why": Be ready to articulate the strategic thinking behind your design choices. Why did you choose a particular layout, color, or CTA? How did it serve the campaign goal?

• Demonstrate Adaptability: Showcase how you've adapted designs for different platforms, audiences, or testing variations. Highlight your proficiency in Figma and Adobe Suite through your work.

• Prepare for a Design Challenge: Be ready to tackle a hypothetical design task on the spot or as a take-home assignment, demonstrating your problem-solving skills and creative execution under pressure.

📝 Enhancement Note: Interview preparation should focus on demonstrating a blend of creative talent, operational efficiency, and a strong understanding of performance marketing principles, tailored to Lovepop's specific business context.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided Lever link.

• Portfolio Customization: Curate your portfolio to prominently feature your strongest work in email design and performance marketing creatives. Ensure it clearly demonstrates your skills in Figma, Adobe Suite, and your understanding of key metrics like CTR and ROAS. Include specific examples of A/B tested variations.

• Resume Optimization: Tailor your resume to highlight your 1-3 years of relevant experience in e-commerce or agency environments. Use keywords from the job description such as "Figma," "Adobe Suite," "Email Design," "Performance Marketing," and "A/B Testing." Quantify achievements with numbers and metrics whenever possible.

• Interview Preparation: Practice articulating your design process, rationale, and the impact of your work on business objectives. Be ready to discuss how you embody Lovepop's values and collaborate effectively with marketing teams. Prepare for a potential design challenge.

• Company Research: Thoroughly research Lovepop's brand, products, website, and current marketing efforts. Understand their unique value proposition and target audience to demonstrate your genuine interest and cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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