UX/UI Designer

📍 Job Overview

Job Title: UX/UI Digital Experience Designer

Company: hôma

Location: Grijó, Vila Nova de Gaia, Portugal

Job Type: Full-time

Category: Digital Experience Design / UX/UI

Date Posted: May 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Design, prototype, and optimize the digital customer experience across hôma's web and app platforms, driving user engagement and satisfaction.

• Actively contribute to the evolution and maintenance of the hôma Design System, ensuring consistency and efficiency in digital product development.

• Leverage user research and behavioral analytics (e.g., Content Square, GA4) to identify pain points and opportunities for UX/UI improvements, translating insights into actionable design solutions.

• Collaborate closely with cross-functional teams, including development, marketing, product, and operations, to ensure seamless integration of design strategies with business objectives.

📝 Enhancement Note: This role is positioned as a mid-level UX/UI Designer with a strong emphasis on data-driven design and a significant contribution to a growing Design System. The reporting structure to a Digital Experience Manager suggests a focus on tactical execution within a broader strategic framework, with opportunities for direct impact on digital transformation initiatives.

📈 Primary Responsibilities

• Conduct comprehensive user research, including interviews, usability testing, and behavioral analysis using tools like Content Square and GA4, to gather insights and identify areas for digital experience enhancement.

• Map and optimize customer journeys across web and app channels, proposing data-backed improvements and aligning priorities with the Digital Experience Manager.

• Develop wireframes, interactive prototypes, and visual interface designs using Figma, ensuring adherence to usability best practices, accessibility standards (WCAG), and hôma's brand identity.

• Actively participate in the development and refinement of the hôma Design System by documenting components, defining interaction patterns, and ensuring consistency across all digital touchpoints.

• Prepare and deliver high-fidelity, development-ready Figma files with clear annotations and component documentation, fostering a collaborative relationship with technical teams.

• Contribute to the information architecture and content organization, ensuring intuitive navigation and clear user flows across digital platforms.

• Support the analysis of implemented solutions' impact using analytics tools, reporting findings to inform continuous improvement cycles and strategic decision-making.

• Integrate accessibility criteria (WCAG) throughout the design process to ensure inclusive and user-friendly digital products for all customers.

• Foster cross-functional collaboration with e-commerce, marketing, IT, and operations teams to ensure design coherence and alignment with business goals and user needs.

📝 Enhancement Note: The responsibilities highlight a blend of strategic UX thinking and hands-on UI execution. The emphasis on data analysis tools (Content Square, GA4) and accessibility (WCAG) indicates a mature approach to digital design within hôma. The requirement to contribute to a Design System points towards a need for someone who understands component-based design and its impact on scalability and efficiency.

🎓 Skills & Qualifications

Education: Bachelor's degree in Design, Multimedia Communication, Human-Computer Interaction, or a related field.

Experience: Minimum of 2 years of professional experience in UX/UI Design, with a preference for experience in e-commerce or omnichannel environments.

Required Skills:

• Figma Mastery: Expert-level proficiency in Figma for wireframing, prototyping, and visual design.

• User Research & Analysis: Proven experience conducting user interviews, usability testing, and analyzing behavioral data from tools like Content Square, GA4, or Hotjar to derive actionable insights.

• Information Architecture & Journey Mapping: Demonstrated ability to map user journeys, structure information logically, and design intuitive navigation flows.

• Prototyping & Wireframing: Skilled in creating low-fidelity wireframes and high-fidelity interactive prototypes to effectively communicate design concepts.

• Design System Contribution: Experience working with or contributing to design systems, understanding component libraries, and maintaining design consistency.

• Accessibility Standards: Solid understanding and practical application of Web Content Accessibility Guidelines (WCAG).

• Analytical Thinking & Problem-Solving: Strong ability to analyze complex problems, interpret data, and develop user-centered design solutions.

• Communication & Collaboration: Excellent verbal and written communication skills, with the ability to articulate design decisions clearly and collaborate effectively with cross-functional teams.

Preferred Skills:

• Miro, JIRA, or Notion: Familiarity with collaborative tools for ideation, project management, and documentation.

• E-commerce/Omnichannel Experience: Prior experience designing for online retail environments or integrated physical/digital customer journeys.

• Visual Design & Branding: A strong visual design sensibility and an understanding of brand guidelines.

📝 Enhancement Note: The required skills emphasize practical application of UX/UI methodologies and tools, particularly Figma and analytics platforms. The preference for e-commerce experience suggests the company operates in a similar domain and values candidates who understand its unique challenges. Soft skills like analytical thinking and communication are highlighted as crucial for effective collaboration and decision-making.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Case Studies: Showcase 2-3 detailed case studies demonstrating your UX/UI design process from problem identification to solution implementation and impact.

• Problem-Solution-Outcome: Clearly articulate the user problem or business challenge, your design approach and rationale, and the measurable outcomes or learnings from each project.

• Figma Work: Include examples of wireframes, prototypes, and final UI designs created in Figma, highlighting your design system contributions if applicable.

• Data-Driven Design: Demonstrate how you've used user research, analytics, or usability testing to inform design decisions and achieve specific objectives.

• Accessibility Integration: Provide examples where accessibility considerations were a key part of your design process.

Process Documentation:

• User Research Documentation: Examples of user interview summaries, usability test reports, or persona development.

• Journey Maps & Flowcharts: Visual representations of user journeys and interaction flows.

• Design System Components: Documentation or examples of components you've designed or contributed to within a design system context.

📝 Enhancement Note: For a UX/UI role, a strong portfolio is paramount. The requirements emphasize not just the final designs but the process behind them, highlighting the candidate's ability to think critically, conduct research, and measure impact. Demonstrating an understanding of design systems and accessibility within the portfolio is crucial for this specific role.

💵 Compensation & Benefits

Salary Range: €28,000 - €40,000 per year (estimated)

Benefits:

• Health Insurance: Comprehensive health coverage for employees.

• Professional Development: Opportunities for training, workshops, and attending industry conferences to enhance UX/UI skills.

• Design System Contribution: Opportunity to shape and grow a critical design asset, offering professional satisfaction and skill development.

• Innovative Environment: Work within a company undergoing digital transformation, offering exposure to cutting-edge technologies and methodologies.

• Employee Discounts: Potential for discounts on hôma products.

• Flexible Working: While on-site, there may be flexibility in daily scheduling to accommodate personal needs.

Working Hours: Approximately 40 hours per week, typically Monday to Friday.

📝 Enhancement Note: Based on the location (Grijó, Vila Nova de Gaia, Portugal), experience level (2-5 years), and the nature of the role (UX/UI Design), a salary range of €28,000 to €40,000 annually is estimated. This range aligns with industry benchmarks for similar positions in Portugal, considering the specific tools and responsibilities. This estimation accounts for the cost of living and average salaries for mid-level design professionals in the Porto metropolitan area. Benefits are inferred based on typical offerings for full-time roles in tech-oriented companies in Portugal, with a focus on professional growth and health.

🎯 Team & Company Context

🏢 Company Culture

Industry: Retail / E-commerce / Home Goods. hôma is a significant player in the home goods sector, with a strong focus on providing quality products and a seamless customer experience across physical and digital channels. The company is actively engaged in a digital transformation, aiming to enhance its online presence and integrate its omnichannel strategy.

Company Size: Mid-sized to Large (Specific number not provided, but implies a structured organization with established processes and ongoing growth). This size suggests a dynamic environment with opportunities for impact, but also the need for clear processes and collaboration across departments.

Founded: Information not provided, but the emphasis on digital transformation implies a company with a history that is now investing heavily in modernizing its digital operations.

Team Structure:

• The role reports directly to the Digital Experience Manager, indicating a dedicated team focused on digital touchpoints.

• Collaboration will be extensive with Development, Marketing, Product, and Operations teams, highlighting a cross-functional approach to digital initiatives.

Methodology:

• Data-Driven Decision Making: Emphasis on using analytics (Content Square, GA4) and user research to inform design and business strategies.

• Agile/Iterative Development: Implied by the collaboration with development teams and the focus on continuous improvement.

• Design System Centricity: A commitment to building and maintaining a robust design system for efficiency and consistency.

Company Website: https://recrutamento.homa.pt

📝 Enhancement Note: The company's focus on digital transformation and omnichannel strategy is a key differentiator. For a UX/UI designer, this means opportunities to influence significant changes and work on integrated customer experiences. The reporting structure and collaborative emphasis suggest a team that values input from design and is looking to bridge the gap between user needs and business goals.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level UX/UI Designer. This position is crucial for executing the company's digital experience strategy. The role involves taking ownership of design tasks, contributing to strategic discussions, and mentoring junior designers if applicable. The scope includes both tactical design execution and strategic input on user journeys and the design system.

Reporting Structure: Reports to the Digital Experience Manager. This provides a clear line of guidance and mentorship, with opportunities to learn from someone overseeing the broader digital experience strategy.

Operations Impact: The UX/UI Designer directly impacts customer acquisition, retention, and overall brand perception by creating intuitive, engaging, and accessible digital interfaces. Their work is vital for driving e-commerce sales, app engagement, and customer satisfaction, contributing significantly to hôma's digital transformation goals and revenue generation.

Growth Opportunities:

• Senior UX/UI Designer: Progression to a senior role with increased responsibility for leading design projects, mentoring junior designers, and contributing more heavily to design strategy.

• Design System Lead: Specialization in UX/UI design systems, potentially leading the evolution and governance of the system.

• Product Design: Transitioning into a product design role within specific product verticals, taking a more holistic view of product development.

• Digital Experience Strategy: Moving into roles that focus more on the overarching digital strategy and customer journey orchestration, potentially within the Digital Experience Manager's domain.

📝 Enhancement Note: The growth path for a UX/UI Designer at hôma appears well-defined, moving from execution to leadership and specialization. The company's investment in digital transformation suggests a fertile ground for career advancement and skill development in areas like advanced analytics, design systems, and omnichannel strategy.

🌐 Work Environment

Office Type: On-site. The role requires physical presence at the hôma office located at R. Casas Queimadas 97, Grijó, Vila Nova de Gaia.

Office Location(s): Grijó, Vila Nova de Gaia, Portugal. This location is within the Porto metropolitan area, offering accessibility for local candidates.

Workspace Context:

• Collaborative Spaces: The office environment likely includes spaces designed to foster collaboration between design, development, marketing, and product teams.

• Tool & Technology Access: Employees will have access to necessary hardware, software (including Figma, Miro, etc.), and analytics platforms required for their roles.

• Team Interaction: Frequent in-person interaction with the Digital Experience Manager and cross-functional colleagues to facilitate communication, brainstorming, and project alignment.

Work Schedule: Standard full-time hours (approx. 40 hours/week), likely with some flexibility in daily start/end times, subject to team coordination and project deadlines. The on-site nature requires consistent presence during core business hours.

📝 Enhancement Note: The requirement for an on-site role suggests that hôma values in-person collaboration and team synergy. Candidates should be prepared for a traditional office environment where face-to-face interaction is the primary mode of communication and ideation.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your application, resume, and portfolio by the recruitment team.

• Hiring Manager Interview: An interview with the Digital Experience Manager to assess your UX/UI skills, experience, and cultural fit. This may involve discussing your portfolio and approach to design challenges.

• Technical/Portfolio Review: A dedicated session to walk through your portfolio in detail, potentially including a design exercise or case study presentation. Expect questions on your process, tool usage (especially Figma), and how you apply data and research.

• Cross-functional Interview: You may meet with members from development, marketing, or product teams to evaluate your collaboration skills and understanding of their respective domains.

• Final Interview: Potentially a conversation with a higher-level manager or HR to finalize the offer.

Portfolio Review Tips:

• Structure Your Narrative: For each case study, clearly outline the problem, your process, your role, the solutions you designed, and the impact or learnings.

• Highlight Figma Proficiency: Showcase your best work in Figma, including interactive prototypes, component libraries, and detailed annotations.

• Demonstrate Data & Research: Clearly explain how user data, research findings, and analytics informed your design decisions. Quantify results where possible.

• Showcase Design System Work: If you have experience with design systems, highlight your contributions, component design, and understanding of design governance.

• Address Accessibility: Be prepared to discuss how you incorporated WCAG principles into your designs.

• Tailor to hôma: Briefly explain why your skills and experience are a good fit for hôma's digital transformation and e-commerce focus.

Challenge Preparation:

• Design Exercise: Be prepared for a take-home or live design challenge that might involve improving an existing user flow, designing a new feature, or solving a specific UX problem.

• Process Explanation: Focus on articulating your thought process, the rationale behind your design choices, and how you would validate your solution.

• Tool Familiarity: Ensure you are comfortable using Figma for any design exercises.

📝 Enhancement Note: The interview process is likely to be thorough, with a strong emphasis on practical skills and process. A well-prepared portfolio that clearly articulates the candidate's design journey and impact is critical. The interviewers will be looking for not just design talent but also a collaborative mindset and an understanding of business objectives.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Mandatory for wireframing, prototyping, and visual design. Expect to use it extensively for creating and maintaining UI assets and design systems.

• Miro: Likely used for collaborative brainstorming, user journey mapping, and workshop facilitation.

• JIRA: Potentially used for task management, bug tracking, and collaboration with development teams.

• Notion: May be used for documentation, knowledge sharing, and project management.

Analytics & Reporting:

• Content Square: Essential for understanding user behavior on the website and app, identifying friction points, and analyzing engagement metrics.

• Google Analytics 4 (GA4): Used for website traffic analysis, user segmentation, and tracking conversion goals.

• Hotjar (or similar): Potentially used for heatmaps, session recordings, and user feedback to gain qualitative insights.

CRM & Automation:

• E-commerce Platform: Familiarity with e-commerce platforms (e.g., Shopify, Salesforce Commerce Cloud, custom solutions) is beneficial for understanding the context of online sales.

• Customer Data Platform (CDP): While not explicitly mentioned, understanding how user data is managed across systems can be advantageous.

📝 Enhancement Note: Proficiency in Figma is non-negotiable. The emphasis on Content Square and GA4 indicates a data-driven approach to UX/UI design, requiring candidates to be comfortable interpreting behavioral analytics and translating them into design improvements. Familiarity with project management tools like JIRA and collaborative whiteboarding tools like Miro will be highly valued.

👥 Team Culture & Values

Operations Values:

• User-Centricity: A deep commitment to understanding and serving the user's needs, ensuring digital experiences are intuitive, enjoyable, and effective.

• Data-Driven Innovation: Valuing insights derived from user research and analytics to guide design decisions and drive continuous improvement.

• Collaboration & Transparency: Fostering open communication and teamwork across departments, with a willingness to share ideas, provide constructive feedback, and work towards common goals.

• Quality & Attention to Detail: A focus on delivering high-quality design work with meticulous attention to detail, from visual aesthetics to user flow logic and accessibility.

• Adaptability & Continuous Learning: Embracing change, staying updated with the latest UX/UI trends and technologies, and actively seeking opportunities for professional growth.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with developers, marketers, product managers, and operations teams, acting as a bridge between user needs and business objectives.

• Iterative Design Process: A culture of feedback and iteration, where designs are shared early and often, and improvements are made based on input from various stakeholders.

• Knowledge Sharing: Encouraging the sharing of best practices, design patterns, and learnings within the design team and across the organization.

📝 Enhancement Note: The culture at hôma appears to value a blend of user advocacy, data-informed decision-making, and strong teamwork. For a UX/UI designer, this means being an active participant in cross-functional discussions and contributing to a shared understanding of the customer experience.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing User Needs with Business Goals: Effectively advocating for user experience while ensuring designs align with hôma's e-commerce objectives, revenue targets, and technical constraints.

• Evolving Design System: Contributing to a growing design system requires meticulous documentation, component management, and ensuring adoption across multiple teams.

• Integrating Omnichannel Experience: Designing cohesive experiences that seamlessly bridge online and offline touchpoints for hôma customers.

• Keeping Pace with Digital Transformation: Adapting to rapid changes and new technologies as hôma continues its digital evolution.

Learning & Development Opportunities:

• Advanced UX/UI Techniques: Opportunities to deepen expertise in areas like user research methodologies, interaction design, and prototyping tools.

• Design System Governance: Potential to take on more responsibility in managing and scaling the design system.

• E-commerce & Retail Insights: Gaining in-depth knowledge of the e-commerce landscape and consumer behavior within the home goods sector.

• Cross-functional Skill Development: Learning from colleagues in marketing, development, and operations about their respective domains.

• Industry Conferences & Training: Support for attending relevant UX/UI and e-commerce conferences or training programs.

📝 Enhancement Note: The challenges are typical for a growing digital team in a transforming retail environment. The growth opportunities are strong, particularly in specialization areas like design systems and gaining expertise in the e-commerce domain, which are highly valued in the market.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used user research or analytics data to significantly improve a digital product's user experience. What was the outcome?" (Focus on your process, tools used, and quantifiable results.)

• "How do you approach designing for accessibility (WCAG)? Can you give an example of a challenge you faced and how you addressed it?" (Highlight your understanding of standards and practical application.)

• "How would you contribute to and evolve an existing design system? What are the key principles you follow?" (Showcase your understanding of consistency, scalability, and documentation.)

Company & Culture Questions:

• "What interests you about hôma and our digital transformation journey?" (Research hôma's recent initiatives, products, and market position.)

• "How do you collaborate with developers and product managers? Describe a situation where you had to negotiate design decisions." (Emphasize communication, problem-solving, and compromise.)

Portfolio Presentation Strategy:

• Start with the Problem: Clearly articulate the challenge or opportunity your case study addresses.

• Show, Don't Just Tell: Use visuals (screenshots, prototypes, diagrams) to illustrate your design process and solutions.

• Explain Your "Why": For every design decision, explain the rationale behind it, referencing user research, data, or established UX principles.

• Quantify Impact: Whenever possible, present metrics or outcomes that demonstrate the success of your designs.

• Be Prepared for Questions: Anticipate questions about your role, the tools you used, and alternative solutions you considered.

📝 Enhancement Note: Interview preparation should focus on demonstrating both strong design execution and a strategic, data-informed approach. Candidates should be ready to articulate their process clearly and connect their past experiences to the specific needs and context of hôma's digital transformation.

📌 Application Steps

To apply for this UX/UI Digital Experience Designer position:

• Submit your application through the provided link on the hôma recruitment portal.

• Tailor Your Resume: Highlight your 2+ years of UX/UI experience, emphasizing Figma proficiency, user research, analytics interpretation (Content Square, GA4), and design system contributions. Use keywords from the job description.

• Curate Your Portfolio: Select 2-3 strong case studies that demonstrate your design process, problem-solving skills, and impact. Ensure they showcase your Figma work, research methodologies, and any design system contributions.

• Prepare Your Narrative: Practice walking through your portfolio case studies, clearly explaining the problem, your process, your role, the solutions, and the outcomes. Be ready to discuss your approach to accessibility and collaboration.

• Research hôma: Understand hôma's brand, products, and current digital initiatives. Familiarize yourself with their website and app to identify potential areas for design improvement and to articulate your interest effectively.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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