Ads Graphic Designer - Shadow Light Studios (India)

📍 Job Overview

Job Title: Ads Graphic Designer

Company: Shadow Light Studios

Location: India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 18, 2026

Experience Level: Mid-Level (2-5 Years)

Remote Status: Fully Remote

🚀 Role Summary

• Design high-performing, scroll-stopping static ad creatives for paid social and digital campaigns across platforms like Meta, TikTok, and Google Display.

• Execute creative concepts with a keen eye for visual hierarchy, color theory, and layout design to align with client brand worlds and campaign objectives.

• Collaborate closely with creative directors and cross-functional teams to iterate on designs, ensure brand consistency, and deliver multiple variations for A/B testing.

• Maintain a fast-paced, detail-oriented approach to creative execution, managing multiple projects under strict timelines without relying on pre-made templates.

📝 Enhancement Note: This role is specifically for static ad creative design, with an emphasis on performance and direct client brand integration. The target candidate needs to demonstrate an ability to produce high-quality, results-driven visuals quickly and adapt to diverse brand aesthetics.

📈 Primary Responsibilities

• Design platform-ready static ad creatives for Meta (Facebook/Instagram), TikTok, and Google Display Network, ensuring optimal performance and engagement.

• Produce multiple creative variations for each campaign to facilitate rigorous A/B testing and data-driven optimization.

• Develop thumb-stopping visuals that accurately reflect client brand identities, campaign goals, and emotional tones.

• Adapt design aesthetics and tones to align with the unique brand voices and visual languages of a diverse portfolio of global clients.

• Execute creative concepts by matching tone, color palettes, and emotional resonance across all designed assets.

• Iterate rapidly on design concepts, incorporating feedback and bringing bold, innovative ideas to the creative team.

• Collaborate effectively with creative directors to align on revisions, ensure creative integrity, and meet project objectives.

• Deliver high-quality creative assets within strict deadlines, demonstrating strong time management and project juggling skills.

• Maintain organized project files, clean file structures, and adherence to internal naming conventions for efficient workflow.

📝 Enhancement Note: The core responsibility revolves around creating static ad creatives that are not only visually appealing but also demonstrably performant in paid media environments. The emphasis on A/B testing and client brand adaptation highlights the need for a strategic and flexible design approach.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong educational foundation in Graphic Design, Fine Arts, Digital Media, or a related field is highly beneficial.

Experience: Minimum of 2-5 years of professional experience specifically in designing static ad creatives for paid social and digital platforms. Proven track record of creating high-performing visuals that drive engagement and conversions.

Required Skills:

• Portfolio: A robust portfolio showcasing a strong collection of static ad creative work for paid social (Meta, TikTok) and digital display (Google Display).

• Design Software Proficiency: Advanced skills in industry-standard design tools such as Figma, Adobe Photoshop, and Adobe Illustrator.

• Visual Design Principles: Deep understanding of visual hierarchy, color theory, typography, composition, and layout design.

• Speed & Adaptability: Ability to produce high-quality designs rapidly and adapt quickly to different brand aesthetics and feedback.

• Detail Orientation: Meticulous attention to detail in all aspects of design execution and file management.

• Independent Execution: Capability to work efficiently and creatively without reliance on pre-existing templates.

Preferred Skills:

• Experience producing or editing short-form video ads.

• Familiarity with other design or motion graphics software.

• Understanding of performance marketing metrics and how creative impacts them.

• Experience working in a fast-paced agency or studio environment with global clients.

📝 Enhancement Note: The emphasis on a strong portfolio of static ad creative work is paramount. Proficiency in Figma is specifically highlighted, suggesting it may be a primary tool for the role. The ability to work without templates points towards a need for original, concept-driven design.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Static Ad Case Studies: Showcase 3-5 detailed case studies of static ad campaigns designed for paid social or digital platforms. Each case study should clearly articulate the client, campaign objective, your design process, and the resulting performance metrics.

• Brand Adaptation Examples: Include specific examples demonstrating your ability to adapt to different brand voices, aesthetics, and target audiences within your portfolio.

• Variation & A/B Testing Samples: Provide examples of multiple creative variations produced for the same campaign, illustrating your understanding of A/B testing principles in ad design.

• Tool Proficiency Showcase: Ensure your portfolio clearly displays work created using Figma, Photoshop, or Illustrator, with a preference for Figma if applicable.

Process Documentation:

• Workflow Design: Be prepared to discuss your personal design workflow from brief to final delivery, highlighting how you manage multiple projects, gather feedback, and ensure quality.

• Creative Execution Strategy: Outline your approach to translating campaign objectives and brand guidelines into compelling static ad creatives that drive user action.

• Performance Integration: Demonstrate how you consider performance metrics and A/B testing strategies when conceptualizing and designing ad creatives.

📝 Enhancement Note: The portfolio is the primary evaluation tool. Candidates must be able to articulate their process for creating effective static ads, not just present finished work. Focusing on performance metrics and A/B testing within case studies will be crucial.

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 per month (USD)

Benefits:

• Project-Based Bonuses: Opportunities for additional bonuses tied to high output and exceptional quality of work.

• Global Brand Exposure: Direct experience working with influential global brands and engaging in high-level creative challenges.

• Career Growth: Clear pathways for advancement into senior creative roles within Shadow Light Studios (SLS).

• Professional Development: Tight feedback loops designed to rapidly enhance design and creative skills.

• Team Culture: Access to a strong team culture focused on learning, accountability, and excellence.

Working Hours: Approximately 40 hours per week. While remote, adherence to work schedules and responsiveness during core working hours (likely aligning with India Standard Time for team collaboration) is expected.

📝 Enhancement Note: The salary is presented as a monthly range in USD, which is common for remote roles targeting international talent. The benefits emphasize growth and skill development, aligning with career-focused creative professionals. The number of working hours is an estimate based on typical full-time roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Marketing & Advertising / Digital Media Production

Company Size: 11-50 employees. This suggests a dynamic, potentially agile environment where individual contributions are highly visible and impactful. Operations professionals in this setting often wear multiple hats and have direct interaction with leadership.

Founded: The company was founded prior to 2026, implying established processes and a track record in the industry.

Team Structure:

• Operations Team: Likely integrated within creative production, focusing on project management, workflow optimization, and ensuring efficient delivery of creative assets.

• Reporting Structure: The role reports to Creative Directors, indicating a direct line of communication for creative feedback and project alignment.

• Cross-functional Collaboration: Close collaboration with Creative Directors, account managers, and potentially other designers or video editors to ensure cohesive campaign execution.

Methodology:

• Data-Driven Creative: A strong emphasis on creating "high performing creative" and "scroll-stopping static ad creatives that drive real results," indicating a data-informed approach to design.

• Agile Iteration: The need to "iterate quickly" and produce "multiple variations for A/B testing" suggests an agile and responsive creative process.

• Quality & Efficiency: The company culture values "fast moving, high standard environments" and "excellence," emphasizing both speed and quality in output.

Company Website: slsvideo.com (inferred from domain_derived: slsvideo.com)

📝 Enhancement Note: The company positions itself as a partner to influential brands, focusing on high-performance creative. This suggests a results-oriented culture where designers are expected to contribute directly to client success metrics. The emphasis on "fast moving, high standard environments" is key.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Designer (2-5 Years Experience). This role is positioned as a key contributor within the creative production team, responsible for executing specific design tasks with a degree of autonomy.

Reporting Structure: Reports directly to Creative Directors. This provides a clear line for mentorship, feedback, and creative direction, crucial for skill development.

Operations Impact: The impact of this role is direct and measurable through the performance of the ad creatives designed. Success means driving engagement, clicks, and ultimately, client ROI. This direct link to business outcomes is a significant aspect of operations roles in creative agencies.

Growth Opportunities:

• Senior Creative Roles: Clear path to advance into senior designer or lead creative positions within SLS, potentially with increased responsibility for campaign strategy and team guidance.

• Skill Specialization: Opportunity to deepen expertise in static ad design, performance creative, and potentially expand into short-form video editing and production.

• Leadership Potential: Exposure to high-level creative challenges and client interactions can build the foundation for future creative leadership or project management roles within the agency.

📝 Enhancement Note: The role offers a structured growth path within a creative agency environment. The emphasis on "tight feedback loops" and "room to grow into bigger creative and leadership roles" suggests a commitment to employee development and internal promotion.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility in terms of location and work schedule.

Office Location(s): India. Candidates must be based in India to be considered.

Workspace Context:

• Remote Collaboration: While remote, the role requires active participation in a collaborative virtual environment. This includes clear communication via digital channels and responsiveness during team hours.

• Tools & Technology: Access to and proficient use of design software (Figma, Photoshop, Illustrator) is essential. The company expects efficient use of these tools to manage remote workflows.

• Team Interaction: Regular interaction with Creative Directors and potentially other team members via video calls and project management tools is expected, fostering a sense of team connection despite the remote setup.

Work Schedule: The role is full-time, estimated at 40 hours per week. While remote work offers flexibility, meeting deadlines and participating in scheduled meetings will be critical. This may involve some flexibility to accommodate global client schedules, but core hours for team collaboration are likely.

📝 Enhancement Note: The fully remote nature necessitates strong self-discipline, excellent communication skills, and proficiency in remote collaboration tools. The company culture emphasizes accountability, which is vital for remote success.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of application, resume, and portfolio to assess basic qualifications and creative style alignment.

• Portfolio Presentation & Discussion: A session where candidates present their portfolio, discuss specific case studies, and explain their design process and rationale.

• Creative Challenge/Test: Potentially a small design task or exercise to evaluate practical skills, speed, and ability to adapt to a brief.

• Team/Director Interview: Discussion focused on creative thinking, collaboration style, cultural fit, and understanding of performance-driven design.

Portfolio Review Tips:

• Curate Strategically: Select your strongest static ad creative examples that directly align with the job description's requirements (performance-focused, Meta/TikTok/Google Display, diverse brands).

• Tell a Story: For each case study, clearly articulate the problem (client brief/goal), your solution (design process, creative choices), and the results (performance metrics, client satisfaction). Use the "Foreplay.co inspiration board" as a reference point for style.

• Highlight Process: Be ready to discuss how you arrived at your designs, your iteration process, and how you incorporated feedback.

• Showcase Versatility: Demonstrate your ability to adapt to different brand aesthetics and campaign objectives.

• Quantify Impact: Whenever possible, include specific metrics (e.g., CTR increase, conversion rate improvement) to showcase the effectiveness of your designs.

Challenge Preparation:

• Understand the Brief: If given a design challenge, thoroughly read and understand the objectives, target audience, and brand guidelines.

• Time Management: Practice designing under timed conditions to simulate the challenge environment.

• Focus on Core Requirements: Prioritize delivering on the key aspects of the brief, demonstrating your core skills effectively.

📝 Enhancement Note: The portfolio review is critical. Candidates should prepare to deeply articulate their design choices, process, and the impact of their work. The company's creative inspiration board is a key resource for understanding their aesthetic preferences.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Heavily emphasized for UI/UX design and collaborative workflows, likely the primary tool for ad creative development.

• Adobe Photoshop: Essential for image manipulation, compositing, and detailed pixel-level editing of ad creatives.

• Adobe Illustrator: Used for vector graphics, logos, icons, and complex illustrations that may be incorporated into ad designs.

Analytics & Reporting:

CRM & Automation:

• No direct CRM or automation tools are specified for this role, as it's focused on creative execution rather than operational workflows. However, familiarity with project management tools (e.g., Asana, Trello, Monday.com) is often implied in remote, fast-paced environments.

📝 Enhancement Note: Proficiency in Figma is a key differentiator, given its explicit mention. Candidates should be ready to demonstrate their mastery of these tools in their portfolio and during any practical assessments.

👥 Team Culture & Values

Operations Values:

• Excellence & Accountability: A strong emphasis on delivering high-quality work and taking ownership of projects and results.

• Speed & Agility: The ability to move quickly, adapt to changing needs, and deliver under pressure is highly valued.

• Learning & Improvement: A culture that supports continuous skill development and rapid learning through feedback and challenging projects.

• Creativity & Innovation: Encouragement of "bold ideas" and a "sharp eye for what makes people stop and click."

• Collaboration: Working effectively within a team, sharing ideas, and contributing to a positive, high-performing environment.

Collaboration Style:

• Direct & Constructive Feedback: Expect regular feedback from Creative Directors and peers, aimed at continuous improvement.

• Cross-functional Synergy: The ability to work seamlessly with other creative roles and potentially account management to ensure cohesive campaign delivery.

• Shared Vision: A collective drive to create impactful advertising that meets client objectives and pushes creative boundaries.

📝 Enhancement Note: The company culture is geared towards high performance, rapid iteration, and continuous learning. Candidates who thrive in fast-paced, feedback-rich environments and are driven by measurable results will fit well.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining High Output & Quality: Balancing the need for speed with the requirement for top-tier visual quality across numerous client projects.

• Adapting to Diverse Brand Identities: Quickly understanding and authentically representing a wide range of client brand aesthetics and target audiences.

• Staying Ahead of Trends: Keeping pace with evolving design trends and platform best practices in the rapidly changing digital advertising landscape.

• Remote Collaboration: Effectively communicating and collaborating with a remote team to ensure seamless project execution and creative alignment.

Learning & Development Opportunities:

• Advanced Design Techniques: Opportunities to refine skills in specific areas of static ad design and creative execution.

• Performance Marketing Insights: Gaining a deeper understanding of how creative impacts digital marketing performance and ROI.

• Creative Direction Exposure: Learning from experienced Creative Directors and contributing to high-stakes client campaigns.

• Potential for Video Skills: With the "bonus" of video experience, there's an implicit opportunity to develop further in short-form video ad creation.

📝 Enhancement Note: The challenges are inherent to a high-growth, performance-driven creative agency. The growth opportunities are directly linked to tackling these challenges and leveraging the company's focus on skill development.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating a scroll-stopping static ad creative for a new client. What are the key steps you take?" (Focus on workflow, research, ideation, execution, and iteration.)

• "How do you ensure your ad creatives align with a client's brand identity and campaign objectives, especially when adapting to different brand voices?" (Prepare examples of brand adaptation from your portfolio.)

Company & Culture Questions:

• "What excites you about Shadow Light Studios and our approach to ad creative, based on our inspiration board and client roster?" (Show you've researched and understand their aesthetic and business model.)

• "How do you handle constructive criticism or feedback on your designs, especially when working under tight deadlines?" (Highlight your adaptability and team-player attitude.)

Portfolio Presentation Strategy:

• Visual Storytelling: Use your portfolio to tell compelling stories about your work. For each piece, clearly state the client, objective, your role, your process, and the results.

• Highlight Performance: Emphasize the impact of your designs. Quantify success with metrics like CTR, conversion rates, or engagement levels whenever possible.

• Showcase Figma Skills: If Figma is a key tool, be prepared to demonstrate your proficiency or walk through a Figma file to showcase your workflow and organization.

• Be Concise and Focused: Respect the interviewer's time. Focus on the most relevant and impactful projects.

• Connect to Inspiration Board: Reference the provided inspiration board and explain how your work aligns with or builds upon that aesthetic and strategic approach.

📝 Enhancement Note: Candidates should prepare to not only show their work but also to explain the "why" behind their creative decisions, emphasizing the connection between design and performance metrics. Referencing the provided inspiration board is crucial for demonstrating cultural fit.

📌 Application Steps

To apply for this Ads Graphic Designer position:

• Submit Your Application: Use the provided link to submit your resume and portfolio.

• Portfolio Customization: Ensure your portfolio prominently features static ad creative work relevant to Meta, TikTok, and Google Display campaigns. Highlight case studies with clear objectives, process, and measurable results.

• Resume Optimization: Tailor your resume to highlight your proficiency in Figma, Photoshop, and Illustrator, along with specific experience in paid social and digital advertising creative. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, discussing your portfolio case studies, and preparing answers to potential strategy and behavioral questions. Be ready to discuss your understanding of performance-driven creative.

• Company Research: Review Shadow Light Studios' website (slsvideo.com), client list, and the provided inspiration board to understand their aesthetic, brand partnerships, and performance-focused approach.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with Shadow Light Studios before making application decisions.