Ads Graphic Designer - Shadow Light Studios (LATAM)

📍 Job Overview

Job Title: Ads Graphic Designer - Shadow Light Studios (LATAM)

Company: Shadow Light Studios

Location: Brazil

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: May 18, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Design visually compelling static ad creatives for major paid social and digital platforms, including Meta, TikTok, and Google Display.

• Develop multiple ad variations rapidly to support rigorous A/B testing and optimize campaign performance.

• Collaborate closely with creative directors to ensure all creative output aligns with client brand guidelines and campaign objectives.

• Adapt to diverse brand aesthetics and tones, consistently producing scroll-stopping visuals that drive engagement and conversions.

• Execute creative concepts with a strong understanding of visual hierarchy, color theory, and effective layout design.

📝 Enhancement Note: While the provided listing is for a Graphic Designer, the core responsibilities and required skills heavily point towards a specialized role within paid media and performance marketing. The emphasis on "scroll-stopping static ad creatives that drive real results" and A/B testing indicates a strong focus on conversion-oriented design, a key aspect of revenue-generating marketing operations.

📈 Primary Responsibilities

• Conceptualize and design high-impact static ad creatives tailored for Meta (Facebook/Instagram), TikTok, and Google Display Network campaigns.

• Produce a high volume of diverse ad variations to facilitate comprehensive A/B testing strategies, aiming to identify optimal creative elements for user engagement.

• Develop thumb-stopping visuals that accurately reflect client brand identities, campaign goals, and target audience aesthetics.

• Seamlessly adapt and apply various brand voices, color palettes, and emotional tones across a diverse portfolio of global clients.

• Maintain meticulous organization of project files, ensuring clean folder structures and clear naming conventions for efficient workflow and asset management.

• Work collaboratively with creative directors and marketing teams to refine creative concepts and ensure strategic alignment with campaign objectives.

• Deliver high-quality creative assets within strict, fast-paced timelines, effectively managing multiple projects simultaneously.

• Proactively bring innovative and bold creative ideas to the team, contributing to a culture of continuous improvement and creative excellence.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer deeply integrated into the performance marketing funnel. The emphasis on "multiple variations quickly for A/B testing" and "thumb-stopping visuals that drive real results" highlights the revenue-generating aspect of this role, aligning it with performance marketing and revenue operations principles.

🎓 Skills & Qualifications

Education: Not specified, but a Bachelor's degree in Graphic Design, Digital Media, Marketing, or a related field is often preferred. Equivalent practical experience will be considered.

Experience: 2-5 years of demonstrated experience in graphic design, with a specific focus on creating static ad creatives for digital and paid social platforms.

Required Skills:

• Proven portfolio showcasing successful static ad creative work for paid social (Meta, TikTok) and digital display (Google Display).

• Advanced proficiency in design software such as Figma, Adobe Photoshop, and/or Adobe Illustrator.

• Exceptional understanding of visual hierarchy, color theory, typography, and layout principles for impactful design.

• Demonstrated ability to work at a rapid pace, produce high-quality work with meticulous attention to detail, and welcome constructive feedback.

• Capacity to develop unique creative concepts and execute them effectively without solely relying on pre-defined templates.

Preferred Skills:

• Experience producing or editing short-form video ads for platforms like TikTok or Instagram Reels.

• Familiarity with performance marketing metrics and how design impacts conversion rates.

• Understanding of different platform ad specifications and best practices.

• Experience working with a diverse range of global brands and adapting to varied brand guidelines.

📝 Enhancement Note: The "Why You Will Love This" section implies a growth trajectory within the company. While not explicitly stated as a requirement, the mention of "room to grow into bigger creative and leadership roles" suggests that candidates with a foundational understanding of marketing strategy and a desire for career advancement will be highly valued.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio is essential, clearly demonstrating a strong track record in designing static ad creatives for paid social (Meta, TikTok) and digital display (Google Display) platforms.

• Showcase at least 3-5 distinct case studies or projects that highlight your ability to create "scroll-stopping" visuals that have driven measurable results or engagement.

• Include examples that illustrate your adaptability to different brand voices, aesthetics, and campaign objectives across various clients.

• Demonstrate your proficiency in using Figma, Photoshop, or Illustrator through the quality and complexity of your submitted design work.

Process Documentation:

• Evidence of a systematic approach to design, particularly in creating multiple variations for A/B testing and adapting to different brand guidelines.

• Examples of how you manage project timelines and organize files when working on multiple, fast-paced projects.

• While not explicitly a "process documentation" requirement, your portfolio should implicitly convey your workflow for creative execution and iteration based on feedback.

📝 Enhancement Note: The emphasis on "multiple variations quickly for A/B testing" and "fast turnaround, detail-oriented and open to feedback" suggests that candidates should be prepared to discuss their design process, including how they manage iterative feedback and rapid prototyping within their portfolio presentation.

💵 Compensation & Benefits

Salary Range: $1,000 - $1,500 USD per month.

• Methodology: This range is directly provided in the job description. It is benchmarked for a mid-level (2-5 years experience) remote graphic designer role in the LATAM region, specifically Brazil, focusing on performance ad creative. While the absolute USD amount may seem lower than in North America or Europe for comparable roles, it is competitive within the Brazilian market for remote, freelance, or contract-to-hire positions, considering the cost of living and typical compensation structures for creative freelancers in the region.

Benefits:

• Project-based bonuses: Opportunities for additional compensation based on high output and exceptional quality of work, incentivizing performance and efficiency.

• Exposure to global brands: Direct experience working with influential brands such as Snapchat, Monster Energy, X Games, and others, providing valuable portfolio enhancement and industry recognition.

• Career growth opportunities: Clear pathways for advancement into senior creative and leadership roles within Shadow Light Studios (SLS).

• Professional development: Accelerated skill enhancement through tight feedback loops with experienced creative directors and a team focused on learning and excellence.

Working Hours: Approximately 40 hours per week, with flexibility to manage multiple projects and meet project-specific deadlines. The role is fully remote, allowing for adaptable work scheduling within reasonable operational hours for collaboration.

📝 Enhancement Note: The salary range is on the lower end for a full-time equivalent role in regions with a higher cost of living, but it is presented as a monthly figure which is common for contract or freelance roles in LATAM. The bonus structure and significant growth opportunities are key components of the overall compensation package that aim to offset the base salary.

🎯 Team & Company Context

🏢 Company Culture

Industry: Digital Media, Advertising, Creative Production for Brands. Shadow Light Studios operates at the intersection of creative content creation and performance marketing, partnering with influential global brands to produce high-impact advertising assets.

Company Size: While not explicitly stated, the mention of partnering with numerous global brands and having a "high performing team" suggests a growing, dynamic agency or studio environment, likely in the mid-size range (50-250 employees) or a specialized team within a larger entity.

Founded: The founding date is not specified. However, the company's established partnerships with well-known brands indicate a level of maturity and proven success in the market.

Team Structure:

• The operations team appears to be lean and highly specialized, focusing on rapid creative production for paid media.

• The reporting structure involves direct collaboration with Creative Directors, indicating a hierarchical but agile creative process.

Methodology:

• Data Analysis & Insights: The core methodology revolves around data-driven creative optimization, using A/B testing to refine static ad creatives based on performance metrics.

• Workflow Planning & Optimization: Emphasis on rapid iteration, fast turnaround times, and efficient project management to deliver multiple creative variations quickly.

• Automation & Efficiency: While not explicit, the need for quick iteration and template-free design implies a focus on efficient individual designer workflows and potentially internal tools or processes that streamline asset creation.

Company Website: https://slsvideo.com/ (Implied by domain "slsvideo.com")

📝 Enhancement Note: The company culture is described as "high performing," with a focus on "learning, accountability and excellence." This suggests a demanding yet rewarding environment where designers are expected to be self-sufficient, innovative, and committed to delivering exceptional results for high-profile clients.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a Mid-Level (2-5 years of experience) within the creative operations or marketing design sphere. It requires a solid foundation in design principles and practical experience in creating performance-oriented ad creatives, moving beyond basic graphic design tasks to actively contribute to campaign success.

Reporting Structure: The designer will report to Creative Directors, participating in a feedback loop designed for rapid skill development and creative refinement. This structure allows for mentorship and guidance from experienced professionals.

Operations Impact: The role has a direct impact on revenue generation through the creation of high-performing ad creatives that drive user engagement, clicks, and conversions for clients. Success in this role directly contributes to the client's return on ad spend (ROAS) and overall campaign effectiveness.

Growth Opportunities:

• Operations Skill Advancement: Develop specialized expertise in performance ad creative design, A/B testing methodologies, and platform-specific creative strategies.

• Industry Exposure: Gain extensive experience working with a diverse portfolio of global brands, enhancing professional credibility and marketability.

• Leadership Potential: Opportunities to grow into Senior Creative Designer roles, potentially leading creative projects, mentoring junior designers, and contributing to broader creative strategy development within Shadow Light Studios.

📝 Enhancement Note: The explicit mention of "room to grow into bigger creative and leadership roles" and "clear path to long term opportunities at SLS" indicates that this is not just a contract role, but a position with potential for career progression within the company. Candidates should highlight their ambition and desire to take on more responsibility.

🌐 Work Environment

Office Type: Fully Remote. This offers maximum flexibility in terms of work location, allowing individuals to work from anywhere within Brazil.

Office Location(s): While the role is remote, the company operates globally with a focus on LATAM, specifically Brazil. This implies that while there isn't a physical office for this role, collaboration will likely occur across different time zones within Brazil and potentially with international teams.

Workspace Context:

• Collaborative Environment: Although remote, the culture emphasizes tight feedback loops and team interaction, suggesting a digitally connected and collaborative workspace facilitated through online communication tools.

• Operations Tools & Technology: Access to and proficiency in industry-standard design software (Figma, Photoshop, Illustrator) is paramount. The company likely utilizes project management and communication platforms (e.g., Slack, Asana, Trello) to facilitate remote collaboration.

• Team Interaction: Opportunities for interaction will be through scheduled meetings, design critiques, and ongoing communication channels, fostering a sense of team connection despite the physical distance.

Work Schedule: The role implies a standard full-time workload of approximately 40 hours per week. However, the remote nature and focus on project delivery suggest a degree of flexibility in daily scheduling, provided that deadlines are met and collaboration with team members across time zones is managed effectively.

📝 Enhancement Note: The fully remote nature necessitates strong self-discipline, proactive communication, and excellent time management skills. Candidates should be prepared to discuss how they maintain productivity and collaboration in a remote setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess relevant experience and design aesthetic. Focus on static ad creative examples for Meta, TikTok, and Google Display.

• Creative Challenge/Portfolio Review: A practical exercise or in-depth discussion of portfolio pieces. Expect to present your work, explain your design decisions, and articulate how your creatives drive results. Be ready to discuss your process for A/B testing variations and adapting to different brand styles.

• Team/Hiring Manager Interview: Discussion about your experience, work ethic, ability to work remotely, and cultural fit with the Shadow Light Studios team. Questions may focus on your approach to feedback and collaboration.

• Final Evaluation: Assessment of overall fit, creative potential, and alignment with company values and growth opportunities.

Portfolio Review Tips:

• Curate for Impact: Select your strongest static ad creative examples that demonstrate results-driven design for paid social and digital platforms. Prioritize work that aligns with the "scroll-stopping" aesthetic seen in the inspiration board.

• Tell a Story: For each portfolio piece, clearly articulate the client, the campaign goal, your creative brief, your design process (including iteration and A/B testing variations), and the measurable outcomes or impact.

• Showcase Versatility: Include examples that demonstrate your ability to adapt to different brand voices, color palettes, and target audiences.

• Highlight Technical Skills: Ensure your work showcases proficiency in Figma, Photoshop, or Illustrator. If you have video editing experience, include relevant clips.

• Quantify Results: Wherever possible, include metrics or qualitative feedback that demonstrates the effectiveness of your designs.

Challenge Preparation:

• Study the Inspiration Board: Thoroughly review the provided ad inspiration board (https://app.foreplay.co/share/boards/Y1PchuN4TKrbQoaQkPyL) to understand Shadow Light Studios' preferred aesthetic and client work.

• Practice Design Iterations: Be prepared to quickly generate variations of a concept or adapt an existing design based on feedback, simulating the A/B testing and rapid iteration process.

• Articulate Your Process: Clearly explain your design thinking, how you approach creative briefs, and how you ensure your designs meet performance objectives.

• Remote Collaboration: Be ready to discuss how you communicate effectively and collaborate with remote teams and creative directors.

📝 Enhancement Note: The emphasis on "scroll-stopping visuals" and the provided inspiration board suggests that candidates should tailor their portfolio and interview responses to align with this specific aesthetic. Demonstrating an understanding of what makes an ad effective on platforms like Meta and TikTok will be crucial.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable vector graphics for digital ad creatives.

• Adobe Photoshop: Critical for image editing, manipulation, and creating high-resolution static visuals for ads.

• Adobe Illustrator: Useful for creating vector-based graphics, logos, and illustrations that can be scaled without loss of quality.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to this role, as it is focused on creative design rather than CRM management or marketing automation implementation.

📝 Enhancement Note: Proficiency in Figma, Photoshop, and Illustrator is explicitly required. The role implies that the designer will be responsible for producing final, platform-ready assets, so a strong understanding of file formats, resolution, and design best practices for digital advertising is expected.

👥 Team Culture & Values

Operations Values:

• Excellence: A commitment to delivering high-quality, impactful creative work that meets and exceeds client expectations.

• Accountability: Taking ownership of projects, meeting deadlines, and being responsible for the performance of the creative assets produced.

• Learning: Embracing continuous improvement through tight feedback loops, skill development, and adapting to new design trends and platform requirements.

• Efficiency: The ability to work quickly, produce multiple variations, and manage projects effectively without compromising quality.

Collaboration Style:

• Proactive Communication: Given the remote nature, regular and clear communication is key, whether through instant messaging, video calls, or project management tools.

• Feedback Integration: An open and receptive approach to feedback from creative directors and team members, using it to refine designs and improve skills.

• Agile Workflow: A dynamic and fast-paced collaborative environment where quick iterations and rapid problem-solving are valued.

📝 Enhancement Note: The company culture emphasizes a "strong team culture focused on learning, accountability and excellence." Candidates should demonstrate how their work ethic and collaboration style align with these values, particularly in a remote setting.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapid Iteration & Volume: Consistently producing a high volume of high-quality, unique ad creatives under tight deadlines for multiple clients.

• Brand Adaptation: Effectively switching between diverse brand aesthetics and tones for different global clients without compromising visual integrity.

• Performance-Driven Design: Designing not just for aesthetics but specifically to achieve measurable performance metrics (clicks, conversions) in a competitive ad landscape.

• Remote Collaboration: Maintaining strong communication and collaboration with a remote team and creative directors to ensure alignment and efficient workflow.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in performance ad creative design, platform-specific best practices, and A/B testing methodologies.

• Industry Exposure: Work on campaigns for a wide array of global brands, gaining invaluable experience and expanding your professional network.

• Creative Leadership: Potential to grow into senior creative roles, taking on more strategic responsibilities, mentoring junior designers, and contributing to the studio's creative vision.

📝 Enhancement Note: The role presents a significant opportunity for designers looking to specialize in performance marketing creative. The challenges are directly tied to developing skills that are highly in demand in the digital advertising industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for creating multiple static ad variations for A/B testing on platforms like Meta or TikTok." (Focus on your systematic approach, tools used, and how you ensure variation while maintaining brand consistency.)

• "How do you ensure your ad creatives are 'scroll-stopping' and drive user engagement?" (Discuss your understanding of visual hierarchy, compelling imagery/graphics, and effective calls-to-action within the context of paid social.)

Company & Culture Questions:

• "Based on our inspiration board, what excites you about our creative style, and how do you see your work fitting in?" (Show you've done your research and understand the company's aesthetic.)

• "How do you handle constructive criticism or revisions on your designs, especially in a fast-paced remote environment?" (Emphasize your openness to feedback and collaborative problem-solving.)

Portfolio Presentation Strategy:

• Prioritize Performance Creatives: Showcase work that clearly demonstrates your ability to design for impact and conversion on digital ad platforms.

• Quantify Impact: For each piece or case study, try to include any available metrics or qualitative feedback that illustrate the creative's effectiveness.

• Explain Your Process: Be ready to articulate your workflow from brief to final asset, including how you approach ideation, iteration, and client feedback.

• Highlight Platform Knowledge: Briefly mention your understanding of specific requirements or best practices for Meta, TikTok, and Google Display ads within your project descriptions.

• Showcase Tool Proficiency: Your submitted work should naturally demonstrate your command of Figma, Photoshop, or Illustrator.

📝 Enhancement Note: Candidates should prepare to speak specifically about the "scroll-stopping" aspect of ad design and demonstrate an understanding of what makes visuals effective on platforms like TikTok and Meta, aligning their responses with the company's stated preferences.

📌 Application Steps

To apply for this Ads Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features static ad creatives for paid social and digital platforms, aligning with the "scroll-stopping" aesthetic and performance-driven approach described. Tailor your resume to highlight relevant experience in Figma, Photoshop, Illustrator, and campaign execution.

• Resume Optimization: Clearly articulate your experience with Meta, TikTok, and Google Display ads. Quantify achievements where possible, such as "designed 50+ ad variations for A/B testing, contributing to a 15% increase in CTR."

• Interview Preparation: Practice articulating your design process, especially how you generate variations for A/B testing and adapt to different brand styles. Be ready to discuss your understanding of performance marketing metrics and how design influences them.

• Company Research: Review Shadow Light Studios' website (slsvideo.com) and their client roster to understand their work and target audience. Familiarize yourself with the provided ad inspiration board to align your portfolio and interview responses with their preferred aesthetic.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.