Graphic Designer, Data Visualization (Remote, Contract)

INFUSE
Full-time

📍 Job Overview

Job Title: Graphic Designer, Data Visualization (Remote, Contract)

Company: INFUSE

Location: Serbia

Job Type: Contract

Category: Creative & Media / Data & Analytics / Marketing / Education

Date Posted: 2026-06-26T15:43:12

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

  • Design and develop compelling visual assets, with a strong emphasis on data visualization, to translate complex instructional content into easily understandable formats.

  • Leverage proficiency in industry-standard design tools such as Figma, Adobe Illustrator, and Photoshop to create static graphics, infographics, and course materials.

  • Collaborate closely with instructional designers to conceptualize and execute visual strategies that align with learning objectives and enhance user comprehension.

  • Actively embrace and integrate AI tools into the design workflow to foster innovation, accelerate production, and push the boundaries of visual communication.

  • Manage multiple projects concurrently, demonstrating exceptional attention to detail and robust self-organization skills within a remote, contract-based work environment.

📝 Enhancement Note: This role is specifically framed around data visualization within an educational context, requiring a blend of graphic design expertise and the ability to communicate complex information clearly. The emphasis on AI tools suggests a forward-thinking company looking for designers who are adaptable and innovative. The "contract" nature implies a project-based engagement with potential for ongoing work based on performance and project needs.

📈 Primary Responsibilities

  • Translate complex instructional content, research findings, and B2B market data into clear, engaging visual concepts and storyboards.

  • Design static graphics, detailed infographics, diagrams, and comprehensive course assets that effectively convey meaning and learning objectives independently.

  • Partner with instructional designers to identify optimal visual angles and narrative approaches for each specific learning objective.

  • Actively co-create using AI tools as an integral part of the design process, exploring new ideas, expediting output, and discovering innovative visual solutions.

  • Develop visual storytelling narratives that effectively communicate the impact and insights derived from data, transforming numbers into comprehensible stories.

  • Maintain high standards of design quality, ensuring visual consistency across all course materials and branding guidelines.

  • Manage project timelines and deliverables efficiently, ensuring on-time completion of design assets for various learning modules.

  • Stay current with emerging design trends, AI technologies, and data visualization best practices to continuously improve design output.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative design and analytical interpretation, crucial for data visualization. The integration of AI tools is not just a preference but a core part of the creative process, demanding active experimentation and application. Collaboration with instructional designers underscores the educational application of the design work.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong portfolio demonstrating equivalent practical experience and a deep understanding of design principles is essential. A background in Graphic Design, Visual Communications, Multimedia Arts, or a related field is advantageous.

Experience: Minimum of 2-5 years of professional experience in graphic design, with a significant portion dedicated to data visualization and infographic creation. Experience within an educational technology, B2B services, or demand generation context is highly preferred.

Required Skills:

  • Figma: Expert proficiency for collaborative design, prototyping, and asset creation.

  • Adobe Illustrator: Advanced skills for creating vector graphics, icons, and complex illustrations.

  • Adobe Photoshop: Strong capabilities for image manipulation, retouching, and creating raster-based assets.

  • Data Visualization: Proven ability to design clear and impactful charts, graphs, infographics, and diagrams that effectively communicate data insights.

  • Composition & Layout: Solid foundation in visual composition, layout design, and information hierarchy.

  • Typography: Deep understanding of typographic principles for readability and aesthetic appeal.

  • Color Theory: Expertise in color application to evoke emotion, convey meaning, and ensure accessibility.

  • Visual Storytelling: Instinct and skill to find and communicate narratives within data and complex concepts.

  • AI Tools Proficiency: Genuine enthusiasm and demonstrated experience in experimenting with and co-creating with AI design tools (e.g., Midjourney, DALL-E, Stable Diffusion for ideation; AI-powered features within Adobe suite).

  • Project Management: Ability to manage multiple projects, prioritize tasks, and meet deadlines independently.

Preferred Skills:

  • Instructional Design Collaboration: Experience working with instructional designers or subject matter experts to translate learning objectives into visual content.

  • Motion Graphics: Basic understanding or experience with motion graphics for animated infographics or explainer videos.

  • UI/UX Principles: Familiarity with user interface and user experience design principles, particularly as they apply to educational platforms or digital content.

  • Storyboarding: Experience in creating visual storyboards for animated sequences or complex visual narratives.

  • Demand Generation/B2B Marketing: Understanding of B2B marketing principles and how visual content contributes to demand generation efforts.

📝 Enhancement Note: The "2-5 years" experience level suggests a mid-career professional. The emphasis on AI tools is a critical differentiator, requiring candidates to not just be aware but actively engage with these technologies in their design process. The "contract" nature might mean less emphasis on formal education and more on a demonstrable portfolio showcasing these specific skills.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

  • Data Visualization Case Studies: A dedicated section showcasing 3-5 projects where you transformed complex data into clear, impactful infographics, charts, or diagrams. Detail the data source, the challenge, your design approach, and the outcome/impact.

  • Instructional Content Translation: Examples of how you've translated dense textual or conceptual information into understandable visual assets (e.g., course modules, explainer graphics, knowledge base visuals).

  • AI Co-Creation Examples: Showcase projects where AI tools were integral to your workflow, demonstrating how AI assisted in ideation, asset generation, or accelerating the design process. Clearly label AI-generated elements and explain your role in refining them.

  • Tool Proficiency Showcase: Visual evidence of your mastery of Figma, Adobe Illustrator, and Photoshop, potentially through complex vector illustrations, intricate layouts, or polished final assets.

  • Storyboarding Samples: If applicable, include examples of storyboards that effectively outline visual narratives for learning modules or animated content.

Process Documentation:

  • Be prepared to discuss your personal design process, from initial brief analysis and research to concept development, iteration, and final delivery.

  • Articulate how you would integrate AI tools into your existing workflow for efficiency and creative enhancement.

  • Explain how you collaborate with stakeholders (like instructional designers) to ensure design alignment with project goals and learning objectives.

  • Demonstrate your approach to managing feedback and iterating on designs to achieve optimal results.

📝 Enhancement Note: A portfolio is paramount for this role, especially given its creative nature. The specific requirement to showcase AI integration and data visualization is crucial. Candidates should focus on demonstrating impact and process, not just aesthetics. For a contract role, a well-organized and easily accessible online portfolio is highly recommended.

💵 Compensation & Benefits

Salary Range: As a contract role based in Serbia, the compensation will likely be project-based or paid hourly/daily. Based on industry benchmarks for experienced contract Graphic Designers with specialized data visualization and AI skills in the European market, and considering the cost of living in Serbia, a competitive hourly rate would likely range from €25 - €45 per hour, or a project fee commensurate with the scope and duration.

Note: This is an estimated range. Actual compensation will depend on the specific project scope, candidate's experience, and negotiation.

Benefits:

  • Project-Based Compensation: Competitive market-rate payment structure for contract work.

  • Access to Top-Tier Tools: Full access to Adobe Creative Cloud (including Photoshop and Illustrator Pro) and Figma Pro licenses, enabling you to work with the best tools available.

  • Paid Time Off For U.S. Public Holidays: While a contract role, the company offers recognition for U.S. public holidays, suggesting a commitment to work-life balance even for contractors.

  • Summer Fridays: Opportunities for shorter working hours during summer periods, enhancing work-life balance.

  • Career Growth Opportunities: While contract-based, successful engagements can lead to opportunities for ongoing projects and potentially longer-term collaborations, fostering continuous professional development.

  • Global Team Exposure: The opportunity to work with a diverse, international team, providing exposure to different cultures and professional styles.

Working Hours: This is a contract role, so the specific working hours will be defined by the project scope. However, the company mentions "Summer Fridays with shorter hours," suggesting an appreciation for work-life balance and potentially a standard 40-hour work week for full-time equivalent projects, with flexibility around scheduling to accommodate the remote, global team.

📝 Enhancement Note: The salary is estimated based on regional market rates for contract graphic designers and the specified skills. The benefits listed are particularly attractive for a contract position, indicating a company that values its remote talent. The mention of "U.S. public holidays" is interesting for a role based in Serbia and might indicate a US-based client or company operations.

🎯 Team & Company Context

🏢 Company Culture

Industry: INFUSE operates in the B2B demand generation and audience engagement sector, leveraging technology and global talent to provide solutions for businesses. They are recognized for their innovative approach and have received numerous industry awards, including Inc. 5000 and Inc. Best Workplaces. Their focus on data-driven engagement and global reach positions them as a modern, forward-thinking organization.

Company Size: INFUSE has a global team operating across more than 60 countries, indicating a large, distributed workforce. While specific employee numbers aren't provided, their presence in numerous countries suggests a company with significant operational scale and a robust remote infrastructure.

Founded: The company was founded with a vision to disrupt traditional demand generation. Its history is marked by consistent growth and recognition, positioning it as a stable yet innovative player in its field.

Team Structure:

  • INFUSE Academy: The role sits within INFUSE Academy, which focuses on educational content creation. This implies a team of instructional designers, content creators, and multimedia specialists.

  • Global & Remote: The team is inherently diverse and distributed globally, requiring strong asynchronous communication skills and collaboration across time zones.

  • Cross-functional Collaboration: The Graphic Designer will work closely with instructional designers, suggesting a collaborative environment where different expertise converges to achieve learning objectives.

  • Project-Based Teams: As a contract role, you'll likely be integrated into project-specific teams, working alongside other specialists relevant to particular content development initiatives.

Methodology:

  • Data-Driven Engagement: INFUSE's core business relies on data to drive engagement and deliver results for B2B clients. This ethos likely permeates internal operations, emphasizing measurable outcomes.

  • Human-Centric Recruitment: The company explicitly states a preference for human review of applications over machine learning, highlighting a value placed on individual assessment and personal touch.

  • AI Integration: A stated enthusiasm for AI tools suggests a company that embraces technological advancements to enhance creativity and efficiency.

  • Focus on Clarity and Impact: The demand for designers who can distill complex ideas into clear visuals indicates a core value of effective communication and tangible impact.

Company Website: https://infuse.com/

📝 Enhancement Note: The company culture appears to be innovative, global, and human-centric, with a strong emphasis on leveraging technology (including AI) and data. The "Academy" portion suggests a dedicated focus on learning and development content, making this role pivotal in creating educational resources. The explicit mention of human-led recruitment processes provides insight into their values.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Mid-Level Graphic Designer, specifically focused on Data Visualization within a contract capacity. It requires demonstrated expertise in core design tools and a specialized ability to interpret and visualize data. While not a permanent position, successful completion of contracts can lead to repeat engagements and opportunities to take on more complex or leadership-adjacent tasks within project teams.

Reporting Structure: As a contract role, you will likely report to a Project Manager or a Lead Instructional Designer within INFUSE Academy. Your direct manager will oversee project assignments, provide feedback, and manage the contractual relationship.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of INFUSE Academy's learning materials. High-quality, clear data visualizations and educational graphics are crucial for:

  • Enhancing learner comprehension and retention.

  • Improving the perceived value and professionalism of INFUSE's educational offerings.

  • Supporting demand generation efforts by creating compelling content that showcases expertise.

  • Contributing to the overall success and reputation of INFUSE as a provider of innovative B2B solutions. Growth Opportunities:

  • Skill Specialization: Deepen expertise in data visualization techniques, AI-assisted design, and specific educational content formats.

  • Project Variety: Gain exposure to a wide range of B2B industries and subject matters through diverse contract projects.

  • Portfolio Expansion: Build a robust portfolio with high-impact projects that can lead to further contract opportunities or attract full-time roles.

  • Networking: Connect with a global network of professionals within INFUSE, potentially opening doors to future collaborations.

  • AI Tool Mastery: Become a proficient user and advocate for AI in design, a highly sought-after skill in the current market.

📝 Enhancement Note: While this is a contract role, the emphasis on "Career growth opportunities" and "never-ending learning journey" suggests that INFUSE values the development of its contractors. Candidates should view this as an opportunity to build a strong portfolio and potentially secure long-term engagements or leverage the experience for future career advancements.

🌐 Work Environment

Office Type: This is a fully remote contract position, meaning there is no physical office requirement. Work is conducted from the contractor's own location.

Office Location(s): The role is based in Serbia, but as it's remote, the contractor can work from anywhere within Serbia. INFUSE itself has a global presence, with teams and operations spanning over 60 countries.

Workspace Context:

  • Remote Autonomy: You will have the autonomy to structure your workspace and working hours to best suit your productivity, within the project's defined timelines.

  • Digital Collaboration: The primary mode of interaction will be digital, utilizing collaboration tools, video conferencing, and project management platforms.

  • Access to Tools: You will be provided with access to professional design software licenses (Adobe Creative Cloud, Figma Pro), ensuring you have the necessary digital tools to perform your duties effectively.

  • Flexible Scheduling: While specific deliverables have deadlines, the remote nature often allows for flexibility in daily work hours, accommodating different time zones and personal schedules, especially given the global nature of INFUSE's team.

Work Schedule: The role is for a contract position, likely requiring a commitment of approximately 40 hours per week, or project-specific hours as agreed upon. The mention of "Summer Fridays" suggests a culture that respects work-life balance, even for contractors, potentially offering reduced hours on Fridays during summer months. Core working hours might align with European business hours to facilitate collaboration with the broader INFUSE team, but this would be clarified during the hiring process.

📝 Enhancement Note: The remote nature is a key aspect, offering flexibility but requiring strong self-discipline and communication. The provision of professional software licenses is a significant perk for a contract role. The mention of "Summer Fridays" hints at a company culture that tries to extend its benefits to contractors where possible.

📄 Application & Portfolio Review Process

Interview Process:

  • Application Review: Your application will be assessed by seasoned recruiting professionals, not by AI, focusing on a human-to-human evaluation of your qualifications and fit.

  • Video Interview: If your initial application is strong, you may be invited to submit a video interview for review by the hiring manager. This is an opportunity to elaborate on your experience and portfolio.

  • Test/Short Project: A practical assessment, such as a design test or a short project, may be assigned to gauge your skills in data visualization, AI tool usage, and your design process. This allows INFUSE to see your capabilities in action.

  • Hiring Manager/Team Interview: Successful candidates will be invited to a live interview (via Zoom) with the hiring manager and/or the interview team. This is a crucial stage for assessing cultural fit, collaborative potential, and in-depth understanding of your design philosophy.

  • Offer Conversation: If both parties are excited about the prospect of working together, a discussion about the offer details will take place.

Portfolio Review Tips:

  • Highlight Data Visualization: Ensure your portfolio prominently features your strongest data visualization projects, clearly explaining the problem, your solution, and the impact. Use case study format for best results.

  • Showcase AI Integration: Dedicate a section or clearly label projects where AI tools were utilized. Explain your role in guiding the AI, refining its output, and how it contributed to the final design.

  • Demonstrate Process: For key projects, briefly outline your design process – from understanding the brief to final delivery. This shows your methodical approach.

  • Clarity and Conciseness: Present your work clearly and concisely. Use brief, impactful descriptions. Ensure your portfolio is easy to navigate and visually appealing.

  • Tailor to the Role: Emphasize projects that align with INFUSE's need for translating complex instructional content into clear visuals.

  • Technical Proficiency: Include examples that clearly demonstrate your mastery of Figma, Illustrator, and Photoshop.

Challenge Preparation:

  • Understand the "Why": For any design test or project, focus on understanding the underlying learning objective or data story you need to convey.

  • Embrace AI: Be ready to experiment and incorporate AI tools into your solution, showcasing your adaptability and innovative spirit.

  • Focus on Clarity: Prioritize legibility, understandability, and the effectiveness of your communication over mere aesthetic flair.

  • Time Management: If given a timed challenge, allocate your time wisely across research, ideation, design, and refinement.

  • Be Prepared to Explain: Articulate your design choices, your process, and how you leveraged AI and data visualization principles.

📝 Enhancement Note: INFUSE emphasizes a human-centric and thorough hiring process. The inclusion of a video interview and a practical test/project suggests they are looking for candidates who can demonstrate their skills and fit beyond just a resume. Candidates should prepare to showcase both technical design skills and their strategic thinking around data visualization and AI.

🛠 Tools & Technology Stack

Primary Tools:

  • Figma: Essential for collaborative design, prototyping, and delivering final assets. Proficiency expected for UI elements, layouts, and potentially interactive prototypes.

  • Adobe Illustrator: Critical for creating scalable vector graphics, icons, logos, and detailed illustrations needed for infographics and course materials.

  • Adobe Photoshop: Necessary for image editing, retouching, compositing, and creating raster-based graphics or textures for course assets.

Analytics & Reporting:

  • While not directly responsible for data analysis, understanding how data is presented and potentially how design impacts engagement metrics (e.g., click-through rates on visual elements) is beneficial. Familiarity with tools that generate data for visualization (e.g., spreadsheet software, basic BI tools like Tableau/Power BI for understanding data structure) could be a plus. CRM & Automation:

  • Not directly applicable to this design role, but understanding that INFUSE is a demand generation company implies they utilize CRM and marketing automation tools for their business operations. This means the visual content created might eventually be integrated into marketing campaigns or sales enablement materials. AI & Emerging Technologies:

  • Generative AI Tools: Proficiency or at least strong familiarity with AI image generation tools (e.g., Midjourney, DALL-E, Stable Diffusion) for ideation, asset creation, or background elements.

  • AI-Powered Design Features: Awareness and utilization of AI functionalities within Adobe Creative Cloud (e.g., Generative Fill, Content-Aware Fill) and Figma.

📝 Enhancement Note: The core technical requirements are clearly defined around Figma and Adobe Suite. The significant emphasis on AI tools means candidates should be prepared to discuss how they use or plan to use these technologies in their design workflow. Familiarity with the purpose of demand generation and B2B engagement can help a designer understand the context of their work.

👥 Team Culture & Values

Operations Values:

  • Human-Centricity: A strong belief in human evaluation over purely algorithmic processes, valuing individual attention and fair assessment.

  • Global Diversity: Embracing a diverse workforce from around the world, valuing different perspectives, cultures, and experiences.

  • Continuous Learning: A commitment to ongoing professional development and skill enhancement, fostering a culture where growth is encouraged ("never-ending learning journey").

  • Innovation & AI Enthusiasm: Actively exploring and integrating new technologies, particularly AI, to push creative and operational boundaries.

  • Impact & Clarity: A drive to create work that is not just visually appealing but also highly effective, clear, and impactful, especially in conveying complex information.

  • Work-Life Balance: Demonstrated through perks like Summer Fridays and paid time off, showing a commitment to employee well-being.

Collaboration Style:

  • Asynchronous & Remote: The global, remote nature necessitates strong asynchronous communication skills, relying on clear documentation and project management tools.

  • Cross-functional Partnership: A collaborative approach is expected, particularly in working with instructional designers, where ideas are exchanged to achieve shared learning objectives.

  • Feedback-Oriented: The interview process suggests a willingness to provide and receive feedback, crucial for iterative design processes and professional growth.

  • Enthusiastic & Proactive: The company seeks individuals with "genuine enthusiasm" for AI and a proactive approach to problem-solving and skill development.

📝 Enhancement Note: INFUSE appears to foster a culture that is both innovative and people-focused. The emphasis on human interaction in hiring and the value placed on learning and diversity are key cultural indicators. For a contractor, understanding and aligning with these values can lead to a more fulfilling engagement and potential for repeat work.

⚡ Challenges & Growth Opportunities

Challenges:

  • Translating Complex Data: The primary challenge is effectively simplifying dense, technical, or abstract information into visually digestible formats without losing accuracy or nuance.

  • AI Integration Mastery: Staying ahead of the rapidly evolving AI design landscape and seamlessly integrating these tools into a professional workflow can be challenging.

  • Global Collaboration & Time Zones: Working effectively with a globally distributed team requires excellent communication and time management skills to bridge time zone differences.

  • Balancing Aesthetics & Functionality: Ensuring that designs are not only visually appealing but also highly functional and serve the specific learning objectives of the instructional content.

  • Contractual Nature: Managing the dynamic nature of contract work, including potential shifts in project scope or duration, requires adaptability and clear communication.

Learning & Development Opportunities:

  • AI Design Expertise: Become a specialist in leveraging AI tools for graphic design and data visualization, a rapidly growing and in-demand skill set.

  • Instructional Design Interface: Gain deeper insights into instructional design principles and how visual elements contribute to effective learning outcomes.

  • B2B Demand Generation Context: Understand the broader goals of demand generation and how visual content supports client engagement and business objectives.

  • Global Project Exposure: Work on diverse projects for various B2B clients, expanding your portfolio and professional network across different industries.

  • Tool Proficiency Advancement: Deepen mastery of industry-standard tools like Figma and Adobe Suite, potentially exploring advanced features or new integrations.

📝 Enhancement Note: The challenges are directly tied to the core responsibilities of the role, particularly the complex nature of data visualization and AI integration. The growth opportunities are substantial for a contractor, focusing on skill enhancement in emerging areas and exposure to high-value projects.

💡 Interview Preparation

Strategy Questions:

  • "Describe your process for translating a complex dataset into a clear and engaging infographic. What steps do you take from raw data to final visual?" (Focus on your methodical approach, data interpretation, and design choices.)

  • "How have you incorporated AI tools into your design workflow previously? Can you provide an example of a project where AI significantly enhanced your output, and what was your role in refining it?" (Demonstrate practical experience and critical thinking with AI.)

  • "Imagine you're given instructional content about [a complex B2B topic]. How would you approach designing a visual concept or storyboard to explain this to a new learner?" (Showcase your ability to conceptualize and strategize visual communication for learning.)

  • "How do you ensure your data visualizations are informative and accurate, rather than just decorative?" (Highlight your focus on integrity, clarity, and purpose in design.) Company & Culture Questions:

  • "What interests you about INFUSE Academy's mission to create educational content, and how do your design skills align with that?" (Connect your passion for design with their educational goals.)

  • "INFUSE values human-centric recruitment and AI enthusiasm. How do you see these two aspects playing out in a creative role like yours?" (Reflect on the balance between human creativity and AI assistance.)

  • "How do you typically collaborate with stakeholders, such as instructional designers, to ensure alignment on project goals?" (Provide examples of your collaborative style and communication strategies.) Portfolio Presentation Strategy:

  • Structure for Impact: Organize your portfolio with a clear introduction, followed by distinct case studies for your strongest data visualization and AI integration projects.

  • Tell the Story: For each project, briefly explain the client's need, the challenge, your role and process, the tools used (especially AI), and the tangible results or impact of your design.

  • Highlight AI Contribution: Clearly delineate what was AI-generated and what was your design input/refinement. Explain the benefit AI brought to the project.

  • Visual Clarity: Ensure your portfolio is visually appealing, easy to navigate, and showcases high-resolution examples of your work. Use concise descriptions.

  • Practice Your Walkthrough: Be prepared to verbally walk through 1-2 key projects during the interview, elaborating on your design decisions and process.

📝 Enhancement Note: The interview preparation advice focuses on demonstrating practical skills, strategic thinking around data visualization and AI, and an understanding of INFUSE's specific needs and values. Candidates should be ready to discuss their process, showcase their portfolio effectively, and articulate their enthusiasm for the role and company.

📌 Application Steps

To apply for this operations position:

  • Submit your application through the Greenhouse application link provided.

  • Portfolio Customization: Ensure your online portfolio is up-to-date and prominently features your strongest examples of data visualization, infographic design, and AI-assisted creative work. Tailor the introductory section or specific project highlights to directly address the requirements of this INFUSE role.

  • Resume Optimization: Craft your resume to emphasize keywords such as "Data Visualization," "Figma," "Adobe Illustrator," "Adobe Photoshop," "Infographics," "Visual Storytelling," and "AI Tools." Quantify achievements where possible, detailing the impact of your design work on learning outcomes or project success.

  • Interview Preparation: Practice articulating your design process, especially your approach to data interpretation, AI integration, and collaboration with instructional designers. Prepare to present 1-2 key portfolio pieces that best demonstrate your capabilities for this role.

  • Company Research: Familiarize yourself with INFUSE's services, particularly INFUSE Academy's offerings. Understand their emphasis on B2B demand generation and their stated values regarding human-centric processes and AI. This will help you tailor your responses and demonstrate genuine interest.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

Application Requirements

Requires proficiency in Figma, Illustrator, and Photoshop with a strong foundation in composition and color theory. Candidates must have experience in data visualization and a genuine enthusiasm for co-creating with AI tools.