Graphic Designer - Branding & AI

📍 Job Overview

Job Title: Graphic Designer - Branding & AI

Company: SIHAMCO

Location: Lviv, Lviv Oblast, Ukraine (with relocation to Riyadh, Saudi Arabia)

Job Type: Full-Time

Category: Creative & Media / Art & Design / Food & Beverage / Hospitality

Date Posted: 2026-07-29

Experience Level: 5-10 years

Remote Status: On-site (Relocation to Riyadh, Saudi Arabia required)

🚀 Role Summary

• Lead the development and execution of comprehensive brand identities for prestigious Food & Beverage (F&B) and hospitality concepts, with a strong emphasis on visual storytelling and market differentiation.

• Leverage cutting-edge AI creative tools to conceptualize, design, and enhance visual assets, pushing the boundaries of traditional graphic design within the F&B sector.

• Collaborate closely with executive leadership (CEO) and cross-functional teams, including culinary, operations, and marketing, to translate business objectives into compelling visual strategies.

• Manage the end-to-end design process for a variety of brand touchpoints, from initial concept and logo creation to final production-ready files for print, fabrication, and digital platforms.

📝 Enhancement Note: This role is designated as a Senior Graphic Designer with significant responsibilities in branding and AI innovation within the F&B and hospitality sectors. The relocation to Riyadh, Saudi Arabia, coupled with comprehensive sponsorship, indicates a strategic hire requiring on-site presence and deep integration into the company's core operations. The mention of supporting "award-winning concepts" and "The Groves brand" suggests a high-visibility role with significant impact.

📈 Primary Responsibilities

• Conceptualize and design complete brand identities from inception, including logo design, typography selection, color palette development, and pattern creation, ensuring alignment with target market and brand ethos.

• Develop and execute visual systems for restaurants and kiosk concepts, encompassing menu design, interior and exterior signage, packaging, and other customer-facing collateral.

• Integrate and utilize advanced AI creative tools (e.g., NanoBanana, MidJourney, SeeDance, ChatGPT) to generate innovative concepts, imagery, mood boards, and design elements, enhancing creative output and efficiency.

• Prepare and deliver production-ready artwork and specifications for various media, including high-resolution print files, fabrication blueprints for signage, and optimized assets for digital screens and online platforms.

• Create compelling presentation decks and comprehensive brand guidelines to effectively communicate new concept launches and ensure brand consistency across all touchpoints.

• Foster strong collaborative relationships with culinary, operations, and marketing teams to gather insights, ensure creative solutions meet business needs, and deliver exceptional visual outcomes.

📝 Enhancement Note: The responsibilities highlight a blend of traditional branding expertise and forward-thinking AI integration, specifically tailored for the dynamic F&B and hospitality industries. The emphasis on "complete brand identities from scratch" and "full visual systems" indicates a need for strategic design thinking beyond execution.

🎓 Skills & Qualifications

Education: A Bachelor's degree in Graphic Design, Visual Arts, Marketing, or a related field is typically expected, though extensive experience and a strong portfolio can be considered in lieu of formal education, especially for senior roles.

Experience: Minimum of 5 years of progressive experience in branding and graphic design, with a strong preference for candidates with demonstrated experience in the hospitality, F&B, or fine-dining restaurant sectors.

Required Skills:

• Expert proficiency in Adobe Illustrator for vector graphics, logo design, and layout creation.

• Demonstrated mastery of AI creative tools such as NanoBanana, MidJourney, ChatGPT, and FreePik for concept generation, image creation, and content ideation.

• Proven ability to design a wide range of brand assets, including logos, menus, signage, and packaging, with a keen eye for detail and aesthetic appeal.

• Strong portfolio showcasing a robust history of successful branding projects, with a focus on visual identity development and execution across digital and print media.

• Excellent understanding and application of layout principles, typography, color theory, and visual hierarchy.

• Ability to manage multiple projects and brands simultaneously in a fast-paced, high-volume environment. Preferred Skills:

• Experience with Adobe Photoshop and InDesign for image manipulation and layout.

• Familiarity with motion graphics or video editing tools for dynamic visual content.

• Understanding of print production processes and digital asset optimization.

• Experience in developing comprehensive brand guideline documents.

• Knowledge of UI/UX principles for digital menu or website design elements.

📝 Enhancement Note: The requirement for expertise in specific AI tools like NanoBanana and MidJourney, alongside Adobe Illustrator, is a key differentiator. This suggests the company is at the forefront of adopting technology for creative processes. The emphasis on a "strong portfolio showcasing branding and digital/print work" in the hospitality sector is critical for assessing candidate suitability.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated collection of branding projects that clearly demonstrate the ability to develop unique and cohesive visual identities from concept to execution.

• Specific examples of menu design, signage, and packaging projects that highlight creativity, functionality, and adherence to brand standards within the F&B or hospitality context.

• Case studies or visual examples showcasing the innovative application of AI creative tools in the design process, illustrating how AI was leveraged to enhance concepts, imagery, or efficiency.

• Demonstration of production-ready file preparation for print and digital, including examples of accurate color profiles, bleed settings, and file formats.

• Inclusion of brand guideline documents or examples that illustrate a systematic approach to brand management and consistency. Process Documentation:

• Workflow examples from past projects that outline the stages of brand development, from initial brief and concept generation to final asset delivery.

• Evidence of systematic approaches to managing feedback from multiple stakeholders (CEO, creative team, culinary, marketing) and integrating it into the design process.

• Demonstration of how AI tools are integrated into a structured design workflow, including prompt engineering, iteration, and final asset refinement.

• Examples of how design solutions were tested or validated against project objectives, such as customer engagement, brand recognition, or operational efficiency.

📝 Enhancement Note: Candidates are expected to present a portfolio that not only showcases their design skills but also their process, particularly their ability to integrate AI tools and manage complex branding projects within a structured framework, especially for the F&B and hospitality sectors.

💵 Compensation & Benefits

Salary Range:

• Estimated Range: 80,000 - 130,000 SAR (Saudi Riyal) per year (approximately $21,300 - $34,700 USD, subject to exchange rates).

• Explanation: This estimate is based on industry benchmarks for Senior Graphic Designers with 5-10 years of experience in major Middle Eastern cities like Riyadh, particularly within the hospitality and F&B sectors. It accounts for the specialized skills in branding and AI, the seniority of the role, and the comprehensive benefits package offered, including relocation and full sponsorship, which significantly increases the overall value proposition. Salary will be commensurate with experience and qualifications.

Benefits:

• Comprehensive Relocation Package:

  • Full visa sponsorship for the candidate and potentially dependents.
  • Round-trip flights to and from the home country.
  • Company-provided accommodation or housing allowance.
  • Transportation allowance or company-provided transport.

• Health & Wellness:

  • Full health insurance coverage.

• Professional Development:

  • Opportunities for career development and internal promotions within SIHAMCO's growing portfolio.
  • Exposure to high-end hospitality and entertainment concepts, fostering skill enhancement.

• Work Environment:

  • Creative and collaborative work culture focused on passion, innovation, and attention to detail.

  • Experience working on premium events, such as those within The Groves and Riyadh Season.

  • Exposure to a culturally diverse team of professionals. Working Hours: Typically 40 hours per week, Monday to Friday, with potential for extended hours or weekend work during peak project periods or events, common in the hospitality and event industries. Flexibility may be offered, but on-site presence is mandatory.

📝 Enhancement Note: The salary estimate is provided in SAR and USD for broader context, acknowledging the location of employment. The benefits package is extensive, including relocation and sponsorship, which is a significant component of the total compensation and should be factored into salary expectations. The estimate is based on general market data for similar roles in the region.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality & Entertainment, with a strong focus on Food & Beverage (F&B) and Lifestyle concepts. SIHAMCO operates as a strategic partner under the General Entertainment Authority (GEA) and National Events Center (NEC), indicating a significant role in Saudi Arabia's burgeoning entertainment landscape.

Company Size: SIHAMCO has grown significantly since its inception in 2008, operating over 25 original homegrown brands and employing a dynamic mix of local and international talent. The company's scale suggests a robust operational structure capable of supporting multiple high-profile brands and events.

Founded: SIHAMCO was established in 2008, with a strategic focus on evolving Saudi Arabia's hospitality and entertainment sectors since 2019. This history demonstrates a long-term commitment to innovation and market leadership, building homegrown concepts rather than importing them.

Team Structure:

• The creative team is dynamic and likely includes designers, content creators, and potentially AI specialists, working collaboratively to support a diverse portfolio of brands.

• This role reports directly to the CEO and works closely with the broader creative team, suggesting a high level of executive engagement and cross-functional integration.

• Collaboration extends across culinary, operations, and marketing departments, emphasizing a holistic approach to brand development and execution within the F&B and hospitality ecosystem. Methodology:

• SIHAMCO's methodology centers on creating original, homegrown Saudi concepts that blend local authenticity with global standards, emphasizing cultural storytelling and creative excellence.

• The company employs a data-driven approach to concept development and operational precision, ensuring that experiences resonate with both local and international audiences.

• Innovation is a core tenet, with a continuous focus on developing new brands and experiences, leveraging technology and creative talent to achieve market leadership.

Company Website: https://sihamco.com/ (This is a derived URL based on the domain_derived field; it should be verified if possible)

📝 Enhancement Note: SIHAMCO's positioning as a creator of homegrown, award-winning concepts within Saudi Arabia's rapidly expanding entertainment industry is a key cultural driver. The company's emphasis on innovation, cultural storytelling, and operational precision, combined with a diverse workforce, shapes a unique and ambitious work environment.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a level of expertise and autonomy in leading branding initiatives. It implies responsibility for not just execution but also strategic input and mentorship within the creative function, particularly concerning AI integration.

Reporting Structure: The Senior Graphic Designer reports directly to the CEO, signifying a high level of visibility and direct impact on strategic brand decisions. This also suggests a flat organizational structure within the creative function, fostering direct communication and rapid decision-making.

Operations Impact: The role's impact is directly tied to shaping the visual identity and market perception of SIHAMCO's portfolio of F&B and hospitality brands. Successful branding contributes significantly to customer acquisition, brand loyalty, revenue generation, and the overall success of high-profile events like Riyadh Season.

Growth Opportunities:

• Leadership Progression: Potential to advance into a Creative Director or Head of Branding role, overseeing larger teams and a broader range of projects, especially as SIHAMCO continues to expand its brand portfolio.

• Specialization: Deepen expertise in AI-driven creativity within design, becoming a subject matter expert and potentially leading innovation in this area for the company.

• Cross-functional Exposure: Gain extensive experience in F&B and hospitality operations, marketing strategy, and event management through close collaboration, broadening skill sets beyond core design.

• Global Brand Development: Contribute to the international registration and expansion of SIHAMCO's homegrown brands, offering exposure to global market dynamics.

📝 Enhancement Note: The direct reporting line to the CEO and the company's growth trajectory present significant opportunities for career advancement and impactful contributions. The emphasis on developing homegrown concepts and expanding globally offers a unique path for a creative professional to shape a brand's legacy.

🌐 Work Environment

Office Type: The role is on-site in Riyadh, Saudi Arabia, indicating a traditional office-based work environment conducive to collaboration and team cohesion. Given SIHAMCO's focus on hospitality and entertainment, the office environment may be modern, dynamic, and aesthetically driven.

Office Location(s): The primary work location is Riyadh, Saudi Arabia. SIHAMCO's operations extend to various locations and events within Saudi Arabia (e.g., The Groves, Riyadh Season) and potentially across the GCC and internationally.

Workspace Context:

• The workspace is expected to be collaborative, encouraging interaction with the CEO, creative team, and other departments to foster innovation and ensure brand alignment.

• Access to necessary design software, including Adobe Creative Suite and advanced AI tools, will be provided to support the creative process.

• Opportunities for hands-on involvement in high-profile projects, including premium events and the launch of new F&B concepts, will define the daily work experience.

Work Schedule: A standard 40-hour work week is typical, but the nature of the F&B and event industry often requires flexibility, including potential for extended hours or weekend work during critical project phases or events. This demands adaptability and a commitment to project deadlines.

📝 Enhancement Note: The on-site requirement in Riyadh, combined with the nature of SIHAMCO's business, suggests a fast-paced, collaborative, and potentially demanding work environment where flexibility and dedication are key. The office is likely designed to inspire creativity and reflect the premium nature of the brands.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess experience, skills, and alignment with the role's requirements, particularly in branding and AI tool proficiency.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, showcasing key branding projects, with a focus on their methodology, the integration of AI tools, and their understanding of F&B/hospitality design. This stage may include technical questions on Adobe Illustrator and AI creative processes.

• Case Study/Design Challenge: A practical exercise may be given, requiring the candidate to develop concept ideas or design elements for a hypothetical or existing SIHAMCO brand, demonstrating their creative approach and problem-solving skills under pressure.

• Cultural Fit & Executive Interview: An interview with the CEO and potentially other senior leaders to assess cultural alignment, communication skills, strategic thinking, and fit within SIHAMCO's innovative environment.

Portfolio Review Tips:

• Showcase Branding Expertise: Prioritize projects that demonstrate a deep understanding of brand strategy, visual identity development, and consistent application across various touchpoints.

• Highlight AI Integration: Clearly articulate how AI tools were used in your projects. Provide examples of prompts, iteration processes, and how AI enhanced the final output. Quantify benefits if possible (e.g., time saved, novel concepts generated).

• F&B/Hospitality Focus: Ensure your portfolio includes strong examples relevant to the F&B and hospitality sectors, demonstrating an understanding of industry-specific design needs (e.g., menu design, packaging, ambiance).

• Production Readiness: Include examples that showcase your ability to prepare files for print and digital production, demonstrating attention to detail regarding technical specifications.

• Tell a Story: For each project, explain the brief, your process, the challenges faced, your solutions, and the impact of your design. Use case study format for key projects.

Challenge Preparation:

• Understand SIHAMCO's Brands: Research SIHAMCO's portfolio (The Groves, ZodiaC Cuisine, etc.) to understand their current visual language, target audiences, and market positioning.

• AI Tool Familiarity: Be prepared to discuss your experience with specific AI tools mentioned and how you would apply them to a new F&B concept brief.

• Branding Fundamentals: Refresh your knowledge of branding principles, logo design, typography, color theory, and brand guideline development.

• Communication: Practice articulating your creative process and design rationale clearly and concisely, as you will be presenting to senior leadership.

📝 Enhancement Note: The interview process is likely to be rigorous, focusing heavily on both traditional design skills and the innovative application of AI. A well-prepared portfolio that clearly articulates the candidate's process, especially regarding AI integration and F&B/hospitality experience, will be crucial for success.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for logo design, vector graphics, and creating scalable brand assets. Expertise is a core requirement.

• Adobe Photoshop: Important for image editing, manipulation, and creating visual assets for digital and print.

• Adobe InDesign: Valuable for layout design, particularly for menus, brochures, and brand guideline documents.

• AI Creative Tools:

  • NanoBanana: Specific AI tool mentioned, suggesting its integration into the workflow.
  • MidJourney: A leading AI image generator for concept art, mood boards, and unique visuals.
  • SeeDance: Likely used for AI-driven animation or visual concept generation.
  • ChatGPT: For ideation, copywriting assistance, and concept development.
  • FreePik: Potentially used for stock assets or inspiration, though less critical than core AI generators.

Analytics & Reporting:

• While not explicitly mentioned for this design role, designers may interact with analytics dashboards (e.g., Google Analytics, social media analytics) to understand audience engagement with digital assets. CRM & Automation:

• Not typically a direct responsibility for a Graphic Designer, but awareness of how design assets are used within marketing automation platforms or CRM systems could be beneficial.

📝 Enhancement Note: Proficiency in Adobe Illustrator is non-negotiable. The explicit mention of multiple AI tools indicates that candidates must demonstrate practical experience in using these technologies to enhance their design process and output.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on pushing creative boundaries, embracing new technologies like AI, and developing original concepts.

• Excellence & Precision: A commitment to high standards in design execution, attention to detail, and delivering production-ready assets that reflect premium quality.

• Authenticity & Cultural Storytelling: A dedication to creating homegrown brands that resonate with Saudi culture while meeting global expectations.

• Collaboration & Teamwork: Fostering an environment where designers work closely with leadership and cross-functional teams to achieve shared goals.

• Passion: A driving force behind the creation of exceptional F&B and entertainment experiences.

Collaboration Style:

• Highly collaborative, with designers working directly with the CEO and across departments (culinary, operations, marketing).

• A feedback-driven culture where iterative design processes are common and constructive criticism is valued.

• Emphasis on clear communication to ensure that creative vision aligns with business objectives and operational realities.

• Knowledge sharing is encouraged, particularly around new design techniques and AI applications.

📝 Enhancement Note: SIHAMCO values a culture where creativity meets strategic business objectives, with a strong focus on innovation, authenticity, and collaborative execution. The company's success hinges on its ability to blend local cultural narratives with global appeal, a principle that likely permeates all team interactions.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing AI and Human Creativity: Effectively integrating AI tools without compromising unique artistic vision or brand authenticity.

• Fast-Paced Environment: Managing multiple high-profile brands and projects simultaneously, often with tight deadlines, especially during peak event seasons.

• Stakeholder Management: Aligning diverse stakeholder expectations (CEO, culinary experts, marketing) on creative direction and brand aesthetics.

• Industry Evolution: Staying ahead of rapidly evolving design trends and AI capabilities within the competitive F&B and entertainment sectors.

Learning & Development Opportunities:

• AI Specialization: Deepen expertise in generative AI for design, becoming a leader in adopting and implementing these technologies.

• F&B & Hospitality Expertise: Gain in-depth knowledge of the F&B and hospitality industries, understanding consumer behavior and market trends to inform design strategies.

• Brand Strategy: Develop a stronger understanding of overall brand strategy and its impact on business growth through close collaboration with executive leadership.

• Project Management: Enhance skills in managing complex design projects from inception to completion, including budget and timeline management.

📝 Enhancement Note: The primary challenges revolve around the innovative use of AI, managing the demands of a fast-paced industry, and aligning diverse stakeholder visions. The growth opportunities are significant, particularly in specializing in AI-driven design and gaining deep industry expertise.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to overcome a creative block or develop a novel concept for a brand. What was your process, and what was the outcome?" (Focus on process, AI application, and results.)

• "How would you approach developing a complete brand identity for a new F&B concept, starting from scratch? Walk us through your key considerations and design phases." (Assess strategic branding approach and methodology.)

• "Imagine we need to design signage and packaging for a new restaurant concept targeting a specific demographic. How would you ensure the visuals are impactful, on-brand, and operationally feasible?" (Evaluate problem-solving, industry understanding, and practical application.) Company & Culture Questions:

• "What excites you most about SIHAMCO's mission to create homegrown Saudi brands and our focus on innovation?" (Gauge alignment with company values and vision.)

• "How do you envision your role contributing to our collaborative culture, especially when working with teams outside of design?" (Assess teamwork and communication skills.)

• "How do you stay updated on design trends, particularly in the F&B sector and with emerging AI technologies?" (Understand commitment to continuous learning and industry awareness.) Portfolio Presentation Strategy:

• Highlight AI Integration Explicitly: Dedicate slides or sections to showcase how AI tools were used in specific projects. Explain the prompts, the iteration process, and the final output.

• Focus on F&B/Hospitality Context: For each project, clearly articulate the specific F&B or hospitality challenge and how your design solution addressed it.

• Demonstrate Brand System Thinking: Show how individual elements (logo, typography, color) work together to form a cohesive brand identity across various applications.

• Quantify Impact Where Possible: If results are available (e.g., increased engagement, successful launch), present them clearly. If not, articulate the intended impact and strategic rationale.

• Prepare for Technical Questions: Be ready to discuss your proficiency with Adobe Illustrator and your workflow with AI tools.

📝 Enhancement Note: Candidates should prepare to articulate their process, especially concerning AI integration, and demonstrate a strong understanding of branding within the F&B and hospitality sectors. Be ready to discuss strategic thinking and how your work aligns with SIHAMCO's unique mission.

📌 Application Steps

To apply for this operations position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest branding projects, with a specific emphasis on F&B/hospitality experience and demonstrable use of AI creative tools like MidJourney and ChatGPT. Highlight case studies that showcase your process from concept to execution.

• Resume Optimization: Ensure your resume clearly outlines your 5+ years of experience, highlighting expertise in Adobe Illustrator and AI tools. Quantify achievements where possible and clearly list relevant F&B or hospitality design projects.

• Interview Preparation: Practice articulating your design process, particularly your approach to leveraging AI for creative innovation. Prepare to discuss your understanding of SIHAMCO's brands and mission, and be ready to present your portfolio with confidence and clarity.

• Company Research: Thoroughly research SIHAMCO's portfolio, their recent projects, and their role in the Saudi entertainment and hospitality landscape. Understand their commitment to homegrown concepts and cultural storytelling.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.