Graphic Designer - Branding & AI

📍 Job Overview

Job Title: Graphic Designer - Branding & AI

Company: SIHAMCO

Location: Kharkiv, Kharkiv Oblast, Ukraine (Relocation to Riyadh, Saudi Arabia required)

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-07-29

Experience Level: 5-10 Years

Remote Status: On-site (Relocation to Riyadh, Saudi Arabia required)

🚀 Role Summary

• Spearhead the development of comprehensive brand identities, encompassing logo design, typography, and color palettes, specifically for the Food & Beverage (F&B) and hospitality sectors.

• Leverage cutting-edge AI creative tools to conceptualize imagery, generate mood boards, and push the boundaries of traditional graphic design for restaurant and kiosk concepts.

• Translate brand strategies into tangible visual assets, including menus, signage, packaging, and complete visual systems, ensuring a cohesive and impactful brand experience.

• Prepare and deliver production-ready files for diverse applications, from print and fabrication to digital screens, maintaining meticulous attention to detail.

• Collaborate closely with a dynamic creative team, CEO, and cross-functional departments (culinary, operations, marketing) to bring innovative concepts to life and support prestigious award-winning brands like "The Groves."

📝 Enhancement Note: The raw job description indicates the role is based in Kharkiv, Ukraine, but also states "The role is based in Riyadh, Saudi Arabia and includes full sponsorship for relocation." This enhancement clarifies that the primary work location and requirement is Riyadh, with relocation support provided from Kharkiv. The AI-generated experience level of "5-10" years is a reasonable inference given the "5+ years" requirement and the "Senior" title. The AI-generated job category reflects the primary functions and industry context.

📈 Primary Responsibilities

• Conceptualize and execute complete brand identities from initial ideation through to final asset delivery, including logo development, typography selection, color palette definition, and pattern creation.

• Design a wide array of marketing and operational collateral, such as menus, signage, packaging, and comprehensive visual systems tailored for SIHAMCO's diverse restaurant and kiosk concepts.

• Actively utilize and integrate AI creative tools such as NanoBanana, MidJourney, SeeDance, and ChatGPT to generate innovative concepts, unique imagery, and compelling mood boards, thereby enhancing the creative workflow and output.

• Meticulously prepare production-ready files for various media, ensuring compatibility and quality for print, fabrication processes, and digital screen displays.

• Develop sophisticated presentation decks and detailed brand guidelines to effectively communicate new concept launches and ensure brand consistency across all touchpoints.

• Foster strong collaborative relationships with culinary, operations, and marketing teams to ensure visual assets align with strategic objectives and deliver high-quality, impactful brand experiences.

📝 Enhancement Note: The "Primary Responsibilities" section has been expanded to provide more tactical detail on the scope and execution of each duty, aligning with typical expectations for a senior-level graphic design role focused on branding within the F&B and hospitality sectors. The emphasis on AI tools has been integrated into core responsibilities, reflecting its prominence in the original description.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Branding, or a related field is highly recommended and often preferred by employers in this sector to demonstrate foundational knowledge.

Experience: Minimum of 5 years of professional experience in branding or graphic design, with a significant emphasis on F&B and hospitality industries. Experience with fine-dining restaurants is a strong advantage.

Required Skills:

• Expert proficiency in Adobe Illustrator for vector-based design and logo creation.

• Strong command and practical application of AI creative tools, including but not limited to: NanoBanana, MidJourney, ChatGPT, and FreePik.

• Proven ability to design comprehensive brand identities, including logos, typography, color palettes, and visual systems.

• Demonstrated experience in creating menus, signage, packaging, and other collateral for F&B or hospitality concepts.

• Excellent understanding of layout principles, typography, and a keen eye for detail.

• Ability to prepare final artwork for various production methods (print, fabrication, digital). Preferred Skills:

• Experience with other Adobe Creative Suite applications (e.g., Photoshop, InDesign) for broader design capabilities.

• Familiarity with motion graphics or UI/UX design principles, especially as they relate to digital brand experiences.

• Experience in developing and maintaining brand guidelines documents.

• Exposure to international branding standards and consumer preferences within the F&B and hospitality markets.

• Understanding of F&B industry trends and consumer behavior to inform design decisions.

📝 Enhancement Note: The "Skills & Qualifications" section elaborates on the implied educational background for a "Senior" role and provides more specific context for "preferred skills" that would enhance a candidate's application in the F&B and hospitality branding space. The AI-generated experience level of "5-10" years is further contextualized here.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a minimum of 5-7 diverse branding projects, with a strong emphasis on F&B and hospitality concepts.

• Projects should clearly demonstrate the full spectrum of brand identity development, from initial concept and logo design to visual system application (menus, packaging, signage).

• Inclusion of case studies or detailed explanations for at least 2-3 projects, highlighting the strategic thinking, design process, and problem-solving approach used.

• Specific examples of AI tool utilization within the design process, demonstrating how AI was leveraged for concept generation, mood boarding, or asset creation.

• High-quality mockups and final output examples for print, digital, and fabricated items, showcasing preparedness for production. Process Documentation:

• For selected portfolio pieces, candidates should be prepared to discuss the design process workflow, including client brief interpretation, research phases, concept development, iteration, and finalization.

• Ability to articulate the use of specific design software and AI tools within the workflow, detailing their contribution to efficiency and creative output.

• Demonstrated understanding of preparing files for specific production methods (e.g., print specifications, CMYK vs. RGB, bleeds, die-cuts for packaging, vector requirements for signage).

• Readiness to discuss how brand guidelines were developed and implemented to ensure consistency across various touchpoints.

📝 Enhancement Note: This section is tailored to a design role, focusing on visual portfolios and process documentation relevant to branding and graphic design. It emphasizes the need to showcase AI tool integration and production-readiness, which are key elements of the original job description.

💵 Compensation & Benefits

Salary Range: Given the Senior Graphic Designer title, 5-10 years of experience, the specialized F&B/hospitality and AI expertise, and the relocation to Riyadh, Saudi Arabia, the estimated salary range is between SAR 12,000 - SAR 18,000 per month. This is based on industry benchmarks for senior creative roles in major Middle Eastern cities, considering the cost of living and demand for specialized skills.

Benefits:

• Comprehensive visa sponsorship for relocation.

• Round-trip flight tickets for relocation.

• Provided accommodation.

• Transport allowance to cover daily commute.

• Health insurance coverage.

• Opportunities for career development and internal promotions.

• Exposure to high-end hospitality and entertainment concepts.

• Experience working on premium events within "The Groves" and "Riyadh Season."

• A culturally diverse and collaborative work environment.

Working Hours: The standard working hours are 40 hours per week, typically from Sunday to Thursday. However, given the dynamic nature of the F&B and event industries, flexibility may be required, potentially including occasional evening or weekend work, especially during event periods or tight project deadlines.

📝 Enhancement Note: A detailed salary range has been estimated based on the role, experience, location (Riyadh, Saudi Arabia), and industry. The methodology considers cost of living, demand for specialized skills (AI, F&B branding), and typical compensation for senior creative roles in the region. The benefits are listed comprehensively as provided in the source, and working hours are contextualized for the industry.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the Hospitality & Entertainment sector, specifically focusing on creating and operating unique F&B, lifestyle, and entertainment concepts. This includes a strong emphasis on homegrown Saudi brands and premium experiences.

Company Size: SIHAMCO operates as a significant entity with a substantial portfolio of over 25 original brands. While a precise employee count isn't provided, its role as a strategic partner for major government initiatives like GEA, NEC, and Riyadh Season suggests a sizable organization with numerous ongoing projects and a diverse workforce. This implies an environment with both structured processes and a dynamic, project-driven pace.

Founded: SIHAMCO has been actively involved since 2008, with a significant presence in partnership with government entities since 2019. This long-standing history indicates a stable yet evolving company culture that prioritizes innovation, cultural storytelling, and operational excellence, particularly in developing unique Saudi-based concepts.

Team Structure:

• The design team is part of a broader creative department that collaborates closely with leadership, including the CEO, and other functional teams such as culinary, operations, and marketing.

• Expect a hierarchical structure with clear reporting lines to senior creative management, but also a matrixed approach where designers work on multiple projects across different brands concurrently.

• Cross-functional collaboration is a cornerstone, requiring designers to effectively communicate and integrate their visual strategies with diverse stakeholders to achieve cohesive brand experiences. Methodology:

• Data-Driven Insights: While primarily a creative role, design decisions are informed by market trends, consumer behavior (especially within Saudi Arabia and the GCC), and the strategic objectives set by leadership and marketing teams.

• Process Optimization: The company emphasizes building brands from scratch and operating them, suggesting a focus on efficient workflows for concept development, design execution, and brand implementation to ensure scalability and consistency.

• Innovation and Experimentation: The explicit mention of "AI-powered creativity" and the development of "homegrown Saudi concepts" highlights a culture that encourages pushing boundaries, experimenting with new tools and ideas, and fostering originality.

Company Website: https://sihamco.com/ (Note: The provided URL in the input was for the job portal, this is the likely company website based on domain_derived)

📝 Enhancement Note: This section synthesizes information from the company description to infer aspects of its culture, size, and operational methodology, framing them within the context of a graphic design role. The emphasis is on how these factors influence the work environment and expectations for a creative professional.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a Senior Graphic Designer, indicating a mid-to-senior level position within the creative hierarchy. It implies significant autonomy, the ability to lead design initiatives for specific brands or concepts, and a responsibility for mentoring or guiding junior designers. The "Senior" designation also suggests a need for strategic thinking beyond just execution, contributing to the overall brand vision.

Reporting Structure: The Senior Graphic Designer will report directly to senior creative leadership, potentially a Creative Director or Head of Design, and will work closely with the CEO on key branding initiatives. Collaboration with marketing, operations, and culinary teams is integral to the role, requiring strong interpersonal and communication skills to navigate these cross-functional relationships effectively.

Operations Impact: The impact of this role is significant, as the Graphic Designer is instrumental in shaping the visual identity and customer perception of SIHAMCO's diverse portfolio of homegrown brands. Their work directly influences brand recognition, customer engagement, market positioning, and ultimately, the success of F&B and entertainment concepts, particularly those featured in major events like Riyadh Season. The strategic use of AI tools also positions them to drive innovation and efficiency in brand asset creation.

Growth Opportunities:

• Specialization: Deepen expertise in F&B and hospitality branding, potentially becoming a subject matter expert for the company in this niche.

• Leadership: Progress to a Lead Graphic Designer or Creative Director role, managing larger teams and brand portfolios, and having a greater strategic influence on brand development.

• Cross-Disciplinary Learning: Gain exposure to event management, marketing strategy, and operational aspects of the hospitality industry through close collaboration with other departments.

• AI & Innovation: Become a go-to resource for AI-driven design solutions within SIHAMCO, potentially leading initiatives to explore and implement new creative technologies.

• Global Exposure: Contribute to the international expansion of SIHAMCO's brands, gaining experience in adapting brand identities for different GCC and international markets.

📝 Enhancement Note: This section interprets the "Senior" title and the company's operational context to define the role's impact and potential career trajectory. It highlights how the unique aspects of SIHAMCO (homegrown brands, AI focus, event participation) create distinct growth avenues for a graphic designer.

🌐 Work Environment

Office Type: The role is on-site in Riyadh, Saudi Arabia, and requires relocation. The work environment is expected to be a dynamic, collaborative office setting typical of creative agencies or forward-thinking companies in the hospitality and entertainment sector. This environment likely fosters idea exchange and hands-on work with creative tools.

Office Location(s): The primary office will be located in Riyadh, Saudi Arabia. Specific details regarding the office address are not provided, but Riyadh is a major metropolitan hub offering modern infrastructure and amenities. The company's involvement in large-scale events like Riyadh Season suggests potential for work on-site at event venues as well.

Workspace Context:

• Collaborative Hub: Expect an open-plan or semi-open office layout designed to encourage interaction, brainstorming sessions, and cross-pollination of ideas among designers and other creative professionals.

• Technology-Rich: Access to high-performance workstations equipped with the latest design software (Adobe Creative Suite) and specialized AI tools will be standard. The company's commitment to AI suggests a forward-thinking approach to technology adoption.

• Team Integration: Opportunities to engage directly with project managers, marketing specialists, culinary experts, and operations leads, facilitating a holistic understanding of project requirements and brand objectives.

Work Schedule: While the standard is 40 hours per week (Sunday-Thursday), the fast-paced nature of the F&B and events industry implies that flexibility will be crucial. Designers should anticipate periods of intense work leading up to launches or major events, which may require extended hours or weekend work. This flexibility is often balanced by a culture that values creativity and innovation, and potentially offers some flexibility in work arrangements where feasible.

📝 Enhancement Note: The "Work Environment" section focuses on the physical and cultural aspects of the workplace in Riyadh, considering the company's industry and the need for relocation. It emphasizes collaboration, technology, and the expected flexibility due to the nature of F&B and event work.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements, particularly in F&B branding and AI tool proficiency.

• Creative Assessment/Challenge: Candidates may be asked to complete a design challenge or present a case study from their portfolio. This could involve developing a concept for a new F&B brand or reimagining an existing one, showcasing strategic thinking, design execution, and AI tool application.

• Team/Leadership Interviews: Interviews with the creative team, design leads, and potentially the CEO to evaluate technical skills, creative vision, problem-solving abilities, cultural fit, and collaboration style.

• Relocation & Logistics Discussion: For shortlisted candidates, a detailed discussion about the relocation process, visa sponsorship, and benefits package.

Portfolio Review Tips:

• Curate Strategically: Select projects that best highlight your expertise in F&B branding, logo design, visual identity systems, and packaging. Ensure AI-generated elements are clearly identified and their strategic use explained.

• Showcase Process: For 2-3 key projects, prepare to walk through your design process: initial brief, research, concept development, iterations, AI integration, final output, and how you ensured brand consistency.

• Quantify Impact (if possible): If any of your designs contributed to measurable success (e.g., increased customer engagement, successful product launch), be prepared to discuss it.

• Highlight AI Proficiency: Clearly demonstrate how you've used AI tools like MidJourney, ChatGPT, or NanoBanana to enhance creativity, generate concepts, or improve efficiency. Show examples of AI-generated assets and how you refined them.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital presentation or a PDF.

Challenge Preparation:

• Understand the Brief: Carefully analyze any design challenge brief, identifying key objectives, target audience, and constraints.

• Strategic Approach: Think about the strategic rationale behind your design choices. How does your design solve a problem or meet a business objective for SIHAMCO's brands?

• AI Integration: Consider how you can creatively and effectively integrate AI tools into your solution, demonstrating practical application rather than just novelty.

• Time Management: Practice working within a given timeframe, prioritizing key deliverables and ensuring a polished final output.

• Presentation Skills: Be ready to articulate your design concept, process, and rationale clearly and concisely, anticipating questions from the interview panel.

📝 Enhancement Note: This section provides actionable advice tailored to a graphic design role, focusing on portfolio content, presentation, and preparation for design challenges, with a specific emphasis on AI tools and the F&B/hospitality sector.

🛠 Tools & Technology Stack

Primary Design Tools:

• Adobe Illustrator: Expert-level proficiency is mandatory. This is the core tool for logo design, vector graphics, and creating scalable brand assets.

• Adobe Photoshop: Essential for image editing, retouching, and creating detailed mockups.

• Adobe InDesign: Useful for layout design, creating brand guides, and preparing print collateral.

AI & Concept Generation Tools:

• NanoBanana: A specific AI tool mentioned, likely used for concept generation or asset creation.

• MidJourney: A leading AI image generation platform for creating high-quality visual concepts and mood boards.

• ChatGPT: For idea generation, copywriting assistance for brand messaging, and conceptual brainstorming.

• SeeDance: Another AI tool mentioned, potentially for animation or video concept development.

• FreePik: A resource for stock imagery, vectors, and templates, often used in conjunction with AI tools for rapid prototyping.

Analytics & Reporting (Indirect Use):

• While not a primary tool for the designer, understanding how design impacts metrics tracked by marketing and operations teams (e.g., engagement rates on social media, conversion rates for packaging) is beneficial. Familiarity with basic analytics dashboards could be an advantage. CRM & Automation (Indirect Use):

• Designers will interact with project management tools and potentially task management systems to track project progress and collaborate. Understanding how design assets are deployed through marketing automation or CRM platforms can provide context.

📝 Enhancement Note: This section details the specific software and tools mentioned in the job description, categorizing them by function (design, AI, etc.) and highlighting their expected usage within the role. It emphasizes the mandatory nature of Adobe Illustrator and the specific AI tools.

👥 Team Culture & Values

Operations Values:

• Creative Excellence: A commitment to producing visually stunning and impactful designs that elevate brands and resonate with target audiences.

• Innovation & Experimentation: A forward-thinking approach that embraces new technologies like AI and encourages creative risk-taking to develop unique concepts.

• Authenticity & Cultural Storytelling: A dedication to creating "homegrown Saudi concepts" that reflect local culture and heritage, ensuring brands have genuine appeal.

• Precision & Attention to Detail: Meticulousness in every aspect of design, from initial concept sketches to final production-ready files, ensuring flawless execution.

• Collaboration & Partnership: A belief in working synergistically with internal teams and external partners to achieve shared goals and deliver exceptional experiences.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with marketing, culinary, operations, and leadership teams, actively participating in brainstorming sessions and providing creative input from a strategic perspective.

• Feedback-Driven: An open environment where constructive feedback is valued and incorporated into the design process to refine concepts and ensure alignment with project objectives.

• Knowledge Sharing: A culture that encourages sharing insights, best practices, and new techniques, particularly regarding AI tools and emerging design trends, to foster collective growth.

📝 Enhancement Note: This section extrapolates SIHAMCO's stated values and operational approach to define the expected cultural fit and collaboration style for a creative professional. It emphasizes innovation, cultural relevance, and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Constraints: Effectively integrating AI-generated elements and adhering to brand guidelines while maintaining a unique creative vision and meeting project deadlines.

• Rapidly Evolving Technology: Staying abreast of the fast-paced advancements in AI creative tools and design software, and quickly adapting to new functionalities and best practices.

• Multi-Brand Management: Juggling design responsibilities for a diverse portfolio of over 25 brands, each with its own identity, target audience, and strategic objectives.

• Cultural Nuances: Ensuring designs are culturally sensitive and relevant to Saudi and GCC audiences while also meeting international standards for premium hospitality and entertainment concepts.

Learning & Development Opportunities:

• AI Mastery: Becoming a specialist in leveraging AI for creative design, potentially leading workshops or developing internal best practices for AI tool implementation.

• F&B & Hospitality Branding Expertise: Deepening knowledge of industry-specific design trends, consumer psychology, and competitive landscapes within the premium F&B and entertainment sectors.

• Strategic Brand Development: Gaining experience in the end-to-end process of creating and launching new brands, from initial ideation and market research to operational execution.

• Event & Experiential Design: Exposure to the unique design challenges and opportunities presented by large-scale events like Riyadh Season, contributing to immersive brand experiences.

📝 Enhancement Note: This section identifies potential challenges inherent in the role and company context, framing them as opportunities for skill development and professional growth, particularly concerning AI and the specific industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you used AI tools to significantly enhance a branding project. What was the tool, your process, and the outcome?" (Focus on practical application and results).

• "How would you approach developing a brand identity for a new, unique F&B concept in Riyadh, considering local culture and international appeal?" (Demonstrate strategic thinking and cultural awareness).

• "Walk us through your process for creating brand guidelines for a multi-concept hospitality group like SIHAMCO, ensuring consistency across diverse brands." (Highlight organizational and systematic approach). Company & Culture Questions:

• "What aspects of SIHAMCO's mission to create homegrown Saudi brands particularly appeal to you, and how would your design philosophy align with this?" (Show research and genuine interest).

• "How do you maintain creativity and innovation when working on multiple brands simultaneously in a fast-paced environment?" (Address time management and creative resilience).

• "What is your understanding of the role of design in the premium hospitality and entertainment sector, especially in a market like Saudi Arabia?" (Demonstrate industry insight). Portfolio Presentation Strategy:

• Narrative Flow: Structure your presentation to tell a story for each key project: the challenge, your strategic approach, the design solution (including AI contributions), and the impact.

• Visual Clarity: Use high-quality visuals, mockups, and clear examples. Highlight how your designs are production-ready.

• AI Demonstration: Be prepared to show specific examples of AI-generated assets and explain your role in refining and integrating them into the final design.

• Concise & Engaging: Practice your delivery to be concise, enthusiastic, and engaging, allowing time for questions and discussion. Focus on the "why" behind your design decisions.

📝 Enhancement Note: This section provides targeted interview questions and preparation advice that are highly relevant to a Senior Graphic Designer role focused on branding, AI, and the F&B/hospitality industry in Saudi Arabia.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Workable.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest F&B and hospitality branding projects. Clearly label and explain any work that utilized AI tools, detailing your process and the specific tools used. Ensure it includes examples of logo design, visual systems, packaging, and signage.

• Resume Optimization: Highlight your 5+ years of relevant experience, emphasizing expertise in Adobe Illustrator and AI creative tools. Quantify achievements where possible and use keywords from the job description.

• Interview Preparation: Practice articulating your design process, strategic thinking, and how you leverage AI tools. Prepare to discuss your experience with the specific types of collateral mentioned (menus, packaging, signage) and your understanding of brand development in the F&B sector.

• Company Research: Thoroughly review SIHAMCO's website and understand their portfolio of brands, their mission to create homegrown Saudi concepts, and their involvement in major events like Riyadh Season. Be prepared to discuss how your skills align with their unique business model and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.