Graphic Designer - Branding & AI

📍 Job Overview

Job Title: Graphic Designer - Branding & AI

Company: SIHAMCO

Location: Kerala, Gujarat, India

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-26

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Drive the visual identity and branding strategy for a portfolio of prestigious Food & Beverage (F&B) and hospitality concepts.

• Leverage cutting-edge AI creative tools to conceptualize, design, and produce innovative branding assets.

• Develop comprehensive visual systems for restaurants, kiosks, and special events, ensuring brand consistency and impact.

• Collaborate closely with executive leadership and cross-functional teams to bring creative visions to life.

• Prepare production-ready files for diverse applications including print, digital, and fabrication.

📝 Enhancement Note: This role is exceptionally unique due to its strong emphasis on AI-powered creativity within a traditional graphic design and branding context. The integration of tools like NanoBanana, MidJourney, and ChatGPT suggests a forward-thinking approach to design conceptualization and execution, particularly relevant for a company involved in large-scale entertainment and hospitality events like Riyadh Season. The location in India for a company based in Saudi Arabia also implies a global talent acquisition strategy, likely with robust relocation support.

📈 Primary Responsibilities

• Conceptualize, design, and execute complete brand identities, including logos, typography, color palettes, and patterns, specifically for F&B and hospitality ventures.

• Create compelling visual assets such as menus, signage, packaging, and comprehensive brand systems for restaurant and kiosk concepts.

• Utilize AI creative tools (NanoBanana, MidJourney, SeeDance, ChatGPT, FreePik) to generate initial concepts, imagery, mood boards, and design elements, significantly accelerating the creative process.

• Produce high-quality, production-ready files suitable for various mediums including large-format printing, physical fabrication, and digital displays.

• Develop polished presentation decks and detailed brand guidelines to effectively communicate visual strategies for new concept launches and existing brand management.

• Foster close collaboration with culinary, operations, and marketing teams to ensure visual outputs align with strategic business objectives and brand essence.

• Stay abreast of emerging design trends and AI technologies to continuously innovate and enhance the creative output.

📝 Enhancement Note: The responsibilities highlight a blend of traditional brand development expertise with advanced AI integration. The requirement for preparing "production-ready files" indicates a need for meticulous execution beyond conceptualization, ensuring seamless implementation across physical and digital touchpoints. The collaboration aspect with culinary and operations teams is crucial for F&B branding, where visual appeal directly impacts customer experience and perceived quality.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Arts, Branding, or a related field is typically expected for a Senior Graphic Designer role.

Experience: Minimum of 5 years of progressive experience in branding and graphic design, with a strong preference for candidates with experience in the hospitality, F&B, or fine-dining restaurant sectors.

Required Skills:

• Expert proficiency in Adobe Illustrator for vector-based design and logo creation.

• Strong command and practical experience with AI creative tools such as NanoBanana, MidJourney, SeeDance, ChatGPT, and FreePik for concept generation and visual asset creation.

• Proven ability to develop comprehensive brand identities from concept to execution.

• Demonstrated experience in designing menus, signage, packaging, and complete brand systems.

• Excellent understanding of layout principles, typography, and visual hierarchy.

• Meticulous attention to detail in all design outputs and file preparation.

• Ability to manage multiple projects and brands concurrently in a fast-paced environment. Preferred Skills:

• Experience with Adobe Photoshop and InDesign for image editing and layout.

• Familiarity with motion graphics or video editing software for dynamic content creation.

• Understanding of user experience (UX) principles for digital design applications.

• Knowledge of print production processes and best practices for various materials.

• Experience in creating brand guidelines documents.

📝 Enhancement Note: The emphasis on AI creative tools is a distinguishing factor. Candidates should be prepared to demonstrate practical application of these tools, not just theoretical knowledge. The "5+ years of experience" coupled with the AI tool requirements positions this as a senior-level role, demanding not only technical skill but also strategic thinking and independent project management.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5 years of design work, with a significant emphasis on branding projects within the F&B or hospitality sectors.

• Specific case studies demonstrating the development of complete brand identities from scratch, including logo, typography, and color palette.

• Examples of designed menus, signage, and packaging that highlight creativity, functionality, and brand alignment.

• A section dedicated to AI-assisted design projects, illustrating how AI tools were integrated into the workflow to achieve innovative concepts or visual assets.

• Evidence of preparing production-ready files for print, fabrication, and digital screens, showcasing technical accuracy.

• Examples of presentation decks and brand guideline documents to demonstrate communication and strategic planning capabilities. Process Documentation:

• Ability to articulate the design process from brief to final delivery, including client/stakeholder consultation stages.

• Clear explanation of how AI tools are integrated into the workflow, from ideation and mood boarding to final asset generation and refinement.

• Documentation of workflow for preparing and managing production-ready files, ensuring quality control and adherence to specifications.

• Examples of iterative design processes, including how feedback from culinary, operations, and marketing teams was incorporated.

📝 Enhancement Note: For this role, the portfolio is paramount. It must clearly demonstrate both traditional branding expertise and innovative application of AI tools. Candidates should be ready to walk through their process, particularly how AI was used to augment their creativity and efficiency, and how they translated concepts into tangible, production-ready assets.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Senior Graphic Designer with 5-10 years of experience, specializing in branding and AI, and considering the location (India) and the comprehensive relocation package, an estimated annual salary range would be ₹1,200,000 - ₹2,500,000 (approximately $14,400 - $30,000 USD). This estimate is highly variable and subject to the candidate's specific experience, skill set, and negotiation. The provided benefits package significantly enhances the overall compensation.

Benefits:

• Full visa sponsorship for relocation to Saudi Arabia.

• Round-trip flights for relocation and potentially annual home visits.

• Attractive basic salary, benchmarked against market standards for the role and location.

• Provided accommodation, simplifying the transition and reducing living expenses.

• Transportation allowance to cover daily commute and travel needs.

• Comprehensive health insurance coverage.

• Opportunities for career development and internal promotions within SIHAMCO's growing portfolio.

• Exposure to premium F&B and entertainment concepts, offering unique professional growth.

Working Hours: The role is full-time, with an estimated 40 hours per week, typical for an on-site position. Flexibility may be required during peak project periods or event preparations.

📝 Enhancement Note: The salary estimate is based on a combination of Indian market rates for design professionals with significant experience and the premium associated with an international relocation package including sponsorship and accommodation. The comprehensive benefits are a major draw for this role, significantly offsetting the cost of living and relocation expenses, making the overall package highly competitive.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Entertainment, Food & Beverage, Lifestyle, Wellness, Family & Pet Entertainment. SIHAMCO operates as a strategic partner within Saudi Arabia's burgeoning entertainment and hospitality sectors, aligning with initiatives like the General Entertainment Authority (GEA) and Riyadh Season.

Company Size: SIHAMCO manages over 25 original homegrown brands and is actively developing new concepts. This suggests a medium to large-sized organization with a significant operational footprint and a dynamic, growth-oriented environment.

Founded: SIHAMCO has been operating since 2008, with a strong focus on creating homegrown Saudi concepts since 2019. This history indicates established expertise in concept development and operational execution, coupled with a recent strategic pivot towards innovative, in-house brand creation.

Team Structure:

• The Graphic Designer will be part of a dynamic creative team, working closely with the CEO and other creative professionals.

• The team likely includes other designers, brand strategists, and potentially content creators, fostering a collaborative environment.

• The role requires close collaboration with culinary, operations, and marketing departments, indicating a cross-functional team structure. Methodology:

• Brand Development: SIHAMCO emphasizes creating original, homegrown Saudi concepts from scratch, focusing on cultural storytelling, creative excellence, and operational precision.

• AI Integration: A key methodology involves leveraging AI tools to push creative boundaries in branding and design conceptualization.

• Operational Precision: The company prides itself on precise execution and operation of its diverse ventures.

• Data-Driven Insights: While not explicitly stated for design, the operational precision suggests an underlying approach that values data and performance metrics in decision-making.

Company Website: [SIHAMCO company website URL not provided, but likely accessible via the Workable job portal link]

📝 Enhancement Note: SIHAMCO's commitment to "homegrown Saudi concepts" and building experiences "from the ground up" is a significant cultural differentiator. This implies a culture that values originality, local relevance, and end-to-end ownership. The integration of AI into this process suggests a company that is not afraid to experiment and adopt new technologies to enhance its offerings.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, positioned as a key contributor to brand strategy and visual identity development for a diverse portfolio of concepts. It requires significant experience and the ability to work independently, mentor junior designers (if applicable), and collaborate directly with executive leadership.

Reporting Structure: The role reports directly to senior creative leadership or potentially the CEO, indicating high visibility and direct impact on strategic decisions. Collaboration extends across multiple departments, including culinary, operations, and marketing.

Operations Impact: The Graphic Designer's work directly influences the perception, marketability, and success of SIHAMCO's brands. High-quality branding and visual systems are critical for customer acquisition, brand loyalty, and operational efficiency in the F&B and hospitality sectors. AI-driven innovation in design can also lead to significant efficiencies and unique market positioning.

Growth Opportunities:

• Leadership Development: Opportunity to lead design projects, mentor junior designers, and potentially move into a Creative Director or Brand Manager role within SIHAMCO's expanding portfolio.

• Skill Specialization: Deepen expertise in AI-driven design workflows, branding for premium hospitality, and large-scale event design.

• Cross-Departmental Exposure: Gain insights into F&B operations, marketing strategies, and business development through close collaboration.

• Portfolio Expansion: Contribute to a wide array of original brands, creating a diverse and impressive professional portfolio.

• International Exposure: Potential involvement in international brand registrations and expansion efforts in GCC and beyond.

📝 Enhancement Note: The "People First" philosophy and emphasis on internal promotions suggest a strong commitment to employee development. For a Senior Graphic Designer, growth would likely involve taking on more strategic responsibilities, leading larger projects, and potentially managing teams or specific brand portfolios. The exposure to high-profile events like Riyadh Season offers unique resume-building opportunities.

🌐 Work Environment

Office Type: The role is based on-site in Riyadh, Saudi Arabia, with full sponsorship for relocation. This suggests a professional office environment designed for creative collaboration, likely equipped with the necessary design software and hardware.

Office Location(s): Riyadh, Saudi Arabia. Specific office details are not provided, but as a hub for major events like Riyadh Season, the location is dynamic and culturally rich.

Workspace Context:

• A collaborative workspace is implied, fostering interaction with a diverse team of creative professionals, culinary experts, operations managers, and marketing specialists.

• Access to industry-standard design software and potentially advanced hardware for AI-driven creative tasks is expected.

• The environment is described as creative and collaborative, built on passion, innovation, and attention to detail, encouraging a high-performance culture.

Work Schedule: Full-time employment (approximately 40 hours per week). While standard hours apply, the nature of creative roles and event-driven industries may require flexibility, especially during critical project phases or event preparations.

📝 Enhancement Note: The relocation aspect and on-site work requirement mean that candidates should be prepared for an international move. The description of the work environment as "creative & collaborative work culture – built on passion, innovation, and attention to detail" suggests a demanding yet rewarding atmosphere where high-quality output and continuous improvement are valued.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of CV and portfolio to assess experience, skill set, and alignment with AI and branding requirements.

• Creative Assessment/Challenge: A practical design task or case study focusing on branding for