Graphic Designer

📍 Job Overview

Job Title: Graphic Designer - Branding & AI

Company: SIHAMCO

Location: Pune, Maharashtra, India (Relocation to Riyadh, Saudi Arabia required)

Job Type: Full-Time

Category: Creative & Design / Marketing Operations

Date Posted: 2026-06-26

Experience Level: 5+ Years

Remote Status: On-site (Riyadh, Saudi Arabia)

🚀 Role Summary

This role is designed for a highly creative Senior Graphic Designer with a strong focus on branding, specifically within the Food & Beverage (F&B) and hospitality sectors.
The position leverages AI-powered creativity to push the boundaries of traditional graphic design, creating innovative concepts and visual assets.
The designer will be responsible for developing comprehensive brand identities, from logos and typography to full visual systems for restaurants and kiosks.
This is a pivotal role supporting award-winning concepts, requiring close collaboration with the CEO and the creative team to shape compelling visual narratives.

📝 Enhancement Note: While the job posting mentions Pune, Maharashtra, India as a location, it explicitly states that the role is based in Riyadh, Saudi Arabia, and includes full sponsorship for relocation. This needs to be clearly communicated to candidates. The category is identified as Creative & Design, with a strong overlap into Marketing Operations due to the branding and visual identity responsibilities.

📈 Primary Responsibilities

Brand Identity Development: Conceptualize and execute complete brand identities from scratch, including logo design, typography selection, color palette creation, and pattern development.
Visual System Design: Design comprehensive visual systems for F&B concepts, encompassing menus, signage, packaging, and other critical brand touchpoints.
AI-Powered Creativity: Utilize and integrate advanced AI creative tools (e.g., NanoBanana, MidJourney, SeeDance, ChatGPT, FreePik) to generate concepts, imagery, mood boards, and innovative design solutions.
Production-Ready Assets: Prepare and deliver production-ready files for various applications, including print, fabrication (signage, physical installations), and digital screens.
Presentation & Documentation: Create high-impact presentation decks and detailed brand guidelines for new concept launches and internal stakeholders.
Cross-Functional Collaboration: Work closely with culinary, operations, and marketing teams to ensure visual assets align with brand strategy, operational requirements, and marketing objectives.
Concept Support: Contribute to and support prestigious group of award-winning concepts, such as the renowned The Groves brand, ensuring visual consistency and excellence.

📝 Enhancement Note: The core responsibilities are clearly outlined, but emphasis is placed on the "AI-Powered Creativity" aspect as a differentiator for this role. The collaboration with CEO and creative teams suggests a high-visibility position requiring strong communication and strategic thinking beyond just design execution.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Fine Arts, Visual Communications, or a related field is typically expected for a Senior Graphic Designer role.

Experience: 5+ years of professional experience in branding or graphic design, with a strong preference for candidates who have worked within the hospitality, Food & Beverage (F&B), or fine-dining restaurant sectors.

Required Skills:

Expertise in Adobe Illustrator: Proficient in creating vector graphics, logos, and complex layouts.
AI Creative Tool Proficiency: Strong command and practical application of AI creative tools such as NanoBanana, MidJourney, ChatGPT, SeeDance, and FreePik for concept generation and asset creation.
Branding & Visual Identity: Proven ability to develop cohesive and impactful brand identities from concept to execution.
Design Application Skills: Demonstrated ability to design a range of collateral including menus, signage, packaging, and digital assets.
Typography & Layout: Excellent understanding of typography principles, layout composition, and visual hierarchy.
Attention to Detail: Meticulous approach to design, ensuring accuracy and quality in all deliverables.
Fast-Paced Environment Adaptability: Ability to manage multiple projects and brands simultaneously in a dynamic, high-volume setting.

Preferred Skills:

Experience with other Adobe Creative Suite applications (e.g., Photoshop, InDesign).
Familiarity with design for large-format printing and fabrication.
Understanding of user experience (UX) principles for digital applications.
Experience in creating brand guidelines and style guides.
Knowledge of F&B industry trends and consumer behavior.

📝 Enhancement Note: The emphasis on AI tools is a key differentiator. Candidates should be prepared to demonstrate practical applications of these tools in their portfolio and interview. The "5+ years" experience level suggests a senior individual contributor role, not necessarily a management position, but one with significant autonomy and impact.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

Comprehensive Branding Projects: Showcase at least 2-3 complete branding projects from concept to final execution, demonstrating the full scope of brand identity development (logo, color, typography, application).
AI Integration Examples: Include specific examples of how AI tools were used in the design process, highlighting the concept generation, mood board creation, or asset development stages.
F&B Sector Focus: Prioritize projects within the Food & Beverage, hospitality, or fine-dining sectors to demonstrate relevant industry experience.
Diverse Collateral Examples: Feature a range of designed collateral, including menus, signage (mock-ups or actual photos), packaging, and digital assets (social media graphics, website elements).
Production-Ready File Examples: If possible, provide a brief overview or example of preparing files for print or fabrication, showcasing understanding of production requirements.

Process Documentation:

Workflow Design: Candidates should be able to articulate their design process, from initial brief and research to concept development, iteration, client feedback, and final delivery.
AI Tool Integration Strategy: Be prepared to discuss how AI tools are integrated into the workflow, the benefits they bring, and any limitations or ethical considerations.
Collaboration & Feedback Loops: Demonstrate how feedback from cross-functional teams (culinary, operations, marketing) is incorporated into the design process.
Brand Guideline Development: Show examples of brand guideline documents and explain the process of creating and enforcing them.

📝 Enhancement Note: A strong portfolio is critical for this role. The emphasis on AI integration means candidates need to go beyond just listing tools; they must show how they use them effectively and showcase the results. Demonstrating an understanding of the F&B sector's unique design needs is paramount.

💵 Compensation & Benefits

Salary Range: While a specific range is not provided, based on the Senior Graphic Designer title, 5+ years of experience, expertise in specialized tools (Adobe Illustrator, AI), and the location (Riyadh, Saudi Arabia), a competitive salary is expected. For a Senior Graphic Designer in Riyadh with these skills, typical ranges could fall between SAR 12,000 - 20,000+ per month, depending on the exact experience, portfolio strength, and negotiation.

Benefits:

Visa Sponsorship: Full sponsorship provided for the candidate.
Relocation Assistance: Includes round-trip flights for relocation.
Competitive Basic Salary: Aligned with market standards and candidate experience.
Accommodation: Provided by the company.
Transport Allowance: Allowance provided for daily commute.
Health Insurance: Comprehensive health coverage.
Career Development: Opportunities for professional growth and skill enhancement.
Internal Promotions: Potential for advancement within the company across departments.
Exposure to Premium Concepts: Gain experience working with high-end F&B and entertainment brands.
Cultural Diversity: Opportunity to work in a multicultural team environment.

Working Hours: The job posting mentions 40 hours per week, which is standard for a full-time role. However, the fast-paced nature of the F&B and entertainment industry, especially with events like Riyadh Season, may require flexibility and occasional overtime.

📝 Enhancement Note: The compensation package is highly attractive due to the inclusion of relocation, visa sponsorship, accommodation, and transport. Candidates should research typical salary ranges for Senior Graphic Designers in Riyadh, Saudi Arabia, considering the specialized AI skills and F&B industry focus, to ensure their expectations are aligned.

🎯 Team & Company Context

🏢 Company Culture

Industry: Hospitality, Entertainment, Food & Beverage (F&B), Lifestyle, Wellness. SIHAMCO operates as a strategic partner under prominent Saudi authorities like the General Entertainment Authority (GEA) and National Events Center (NEC), indicating a significant role in the region's entertainment and leisure landscape.

Company Size: SIHAMCO has a substantial portfolio with over 25 original homegrown brands and operates in multiple countries within the GCC and internationally (UK, Egypt, Morocco). This suggests a medium-to-large organization with diverse operational needs and a significant creative output.

Founded: SIHAMCO has been operating since 2008, with a strong focus on developing homegrown Saudi concepts since 2019. This history indicates a company that is both established and rapidly growing, with a clear mission to innovate and lead within the Saudi market.

Team Structure:

Creative & Collaborative: The role emphasizes close collaboration with the CEO and a dynamic creative team, fostering an environment of innovation and excellence.
Cross-Functional Integration: The designer will work closely with culinary, operations, and marketing teams, highlighting the importance of interdepartmental communication and alignment.
Global & Local Talent: The company prides itself on a dynamic mix of local talent and international expertise, suggesting a diverse and culturally rich work environment.

Methodology:

Homegrown Legacy: SIHAMCO focuses on designing, constructing, and operating exceptional experiences from scratch, emphasizing originality and cultural storytelling over importing ideas.
Creative Excellence & Operational Precision: The company balances innovative creativity with meticulous operational execution.
Data-Driven Insights (Implied): While not explicit, the nature of branding and marketing in competitive sectors like F&B and entertainment suggests an underlying reliance on understanding consumer behavior and market trends to inform design decisions.

Company Website: https://sihamco.com/

📝 Enhancement Note: SIHAMCO's commitment to developing homegrown Saudi brands and their involvement with major regional events like Riyadh Season positions them as a significant player. The culture appears to value innovation, creativity, and operational excellence, with a strong emphasis on internal development and cross-functional teamwork.

📈 Career & Growth Analysis

Operations Career Level: This is a Senior Graphic Designer role, indicating an experienced individual contributor with a high level of autonomy and responsibility for core creative output. It is not typically a management role but one that influences brand direction and visual strategy significantly.

Reporting Structure: The designer will report directly to the CEO and work closely with the creative team. This suggests a flat organizational structure for the creative function, offering direct access to leadership and significant visibility for impactful work.

Operations Impact: The role's impact is directly tied to shaping the visual identity and brand perception of SIHAMCO's F&B and entertainment concepts. Strong branding is crucial for market differentiation, customer acquisition, and overall business success in these competitive industries. The use of AI suggests a forward-thinking approach to operational efficiency and creative output.

Growth Opportunities:

Skill Specialization: Deepen expertise in branding, F&B design, and cutting-edge AI creative tools.
Leadership Potential: As a senior member, there may be opportunities to mentor junior designers or lead specific creative projects.
Cross-Departmental Exposure: Gain insights into culinary development, operations, and marketing strategies, broadening understanding of the F&B business model.
International Expansion: Contribute to brands that are registered and expanding across the GCC and internationally, offering exposure to global markets.
Internal Promotions: The company explicitly mentions internal promotions as a benefit, suggesting pathways to lead designer roles, creative director positions, or even related operational management roles within the expanding portfolio.

📝 Enhancement Note: The direct reporting line to the CEO is a significant aspect of this role, offering high visibility and the potential for rapid career progression if the candidate demonstrates strong strategic thinking and execution. The emphasis on "homegrown" brands and regional development suggests a unique growth trajectory within the Saudi market.

🌐 Work Environment

Office Type: The description implies a dynamic, creative studio environment within SIHAMCO's operations in Riyadh. Given the company's focus on hospitality and entertainment, the workspace is likely to be modern, collaborative, and visually inspiring.

Office Location(s): Riyadh, Saudi Arabia. The company is a strategic partner for major events like Riyadh Season, suggesting a vibrant and fast-paced urban environment. Specific office details would need to be confirmed, but proximity to entertainment hubs is probable.

Workspace Context:

Collaborative Hub: Expect an environment that encourages interaction with the CEO, creative team, and other departments (culinary, operations, marketing).
Technology-Rich: Access to industry-standard design software (Adobe Creative Suite) and cutting-edge AI creative tools will be essential.
Project-Diverse: The opportunity to work across multiple high-end F&B and entertainment brands ensures a varied and engaging workload.
Inspiring Atmosphere: As a company redefining hospitality and entertainment, the workspace is likely designed to foster creativity and innovation.

Work Schedule: A standard 40-hour work week is mentioned, but the nature of the industry and involvement with major events suggests potential for flexibility and occasional extended hours, particularly around launch periods or event activations.

📝 Enhancement Note: The work environment is geared towards creativity and high-impact projects. Candidates should be prepared for a fast-paced, collaborative setting in Riyadh, with opportunities to contribute to significant cultural and entertainment initiatives.

📄 Application & Portfolio Review Process

Interview Process:

Initial Screening: Review of resume and portfolio for relevant experience, design skills, and AI tool proficiency.
Creative Assessment/Challenge: Candidates may be asked to complete a design challenge or present a case study showcasing their branding and AI integration skills, perhaps focusing on a hypothetical F&B concept.
Technical Interview: Discussion on Adobe Illustrator expertise, AI tool usage, and understanding of production requirements.
Cultural Fit & Collaboration Interview: Meeting with the CEO and potentially other team members to assess communication style, ability to collaborate cross-functionally, and alignment with SIHAMCO's innovative culture.
Final Offer: Discussion of compensation, benefits, and relocation logistics.

Portfolio Review Tips:

Showcase AI Integration: Clearly highlight projects where AI tools were used. Explain the process, the tools employed, and the impact on the final design outcome. Use annotations or a dedicated section for this.
Tell a Story: For each project, explain the brief, your creative process, the challenges faced, and how you achieved the desired results. Focus on the "why" behind your design decisions.
Demonstrate F&B Expertise: If you have F&B/hospitality experience, make it prominent. Showcase diverse applications like menus, signage, packaging, and in-restaurant branding.
Quality Over Quantity: Select your strongest, most relevant work. Ensure all pieces are polished and professionally presented.
Production Readiness: Include examples or explanations of how you prepare files for print or fabrication to show you understand the technical aspects.

Challenge Preparation:

Research SIHAMCO Brands: Familiarize yourself with SIHAMCO's existing brands (The Groves, ZodiaC Cuisine, etc.) to understand their aesthetic and market positioning.
AI Tool Practice: Be ready to discuss and potentially demonstrate your proficiency with MidJourney, ChatGPT, or other AI tools. Practice generating concepts or assets relevant to F&B.
Branding Fundamentals: Revisit core branding principles, logo design, color theory, and typography.
Conceptual Thinking: Be prepared to brainstorm and articulate creative concepts quickly, especially if a live challenge is involved.

📝 Enhancement Note: The interview process will heavily weigh the portfolio's demonstration of AI tool usage and F&B branding expertise. Candidates should be prepared to articulate their creative process and how they integrate new technologies like AI into their workflow.

🛠 Tools & Technology Stack

Primary Tools:

Adobe Illustrator: Expert proficiency required for logo design, vector graphics, and complex layouts.
AI Creative Tools:
- NanoBanana: Specific AI tool mentioned, requiring investigation into its capabilities.
- MidJourney: Advanced AI image generation for concept art, mood boards, and unique visuals.
- SeeDance: Another specific AI tool mentioned, likely for animation or video generation.
- ChatGPT: For concept ideation, copywriting assistance, and generating creative briefs.
- FreePik: Likely used for stock assets, inspiration, or as a resource for AI-assisted design.

Analytics & Reporting: While not a data analysis role, understanding how design impacts engagement metrics (e.g., social media engagement, menu readability, signage effectiveness) is beneficial for demonstrating ROI.

CRM & Automation: Not directly applicable, but understanding how visual assets are deployed through marketing channels might be relevant.

📝 Enhancement Note: Expertise in Adobe Illustrator is fundamental, but proficiency with the listed AI tools is a significant differentiator and a core requirement. Candidates should be prepared to discuss their experience and workflows with these specific AI platforms.

👥 Team Culture & Values

Operations Values:

Creative Excellence: A commitment to producing high-quality, innovative, and visually stunning design work.
Innovation & Forward-Thinking: Embracing new technologies like AI to push creative boundaries and enhance efficiency.
Brand Authenticity: Developing "homegrown" concepts that reflect Saudi culture and resonate deeply with audiences.
Collaboration & Teamwork: Working effectively across departments to achieve shared goals.
Attention to Detail: Meticulous execution in all aspects of design, from concept to final production.
Passion for Hospitality & Entertainment: A genuine interest in creating memorable experiences for customers.

Collaboration Style:

Direct & Interactive: Close collaboration with the CEO and creative team suggests an open, communicative, and agile environment.
Cross-Functional Partnership: The role requires seamless integration with culinary, operations, and marketing teams, emphasizing a unified approach to brand development.
Feedback-Driven: An environment where constructive feedback is valued and used to refine creative output.

📝 Enhancement Note: SIHAMCO's culture appears to be a blend of entrepreneurial spirit, creative ambition, and operational rigor, driven by a mission to establish unique, high-quality F&B and entertainment experiences rooted in Saudi culture.

⚡ Challenges & Growth Opportunities

Challenges:

Balancing AI and Human Creativity: Effectively integrating AI tools without sacrificing originality or the unique artistic vision.
Pace of Innovation: Keeping up with the rapid advancements in AI technology and design trends in the F&B and entertainment sectors.
Multi-Brand Management: Juggling diverse brand identities and visual systems simultaneously for a large portfolio in a fast-paced environment.
Cross-Cultural Communication: Working within a diverse team and with stakeholders from various backgrounds.
Relocation to a New Country: Adapting to a new culture and work environment in Riyadh, Saudi Arabia.

Learning & Development Opportunities:

AI Tool Mastery: Becoming an expert in pioneering AI creative technologies for design applications.
F&B Branding Specialization: Developing deep expertise in the nuances of branding for the hospitality and food industries.
Strategic Brand Development: Contributing to the foundational stages of new, homegrown concepts.
International Market Exposure: Working on brands with GCC and international registrations.
Mentorship: Potential to learn from experienced leaders, including the CEO, and to mentor junior designers.

📝 Enhancement Note: This role offers a unique opportunity to be at the forefront of AI integration in design within a rapidly growing and culturally significant market. The challenges are balanced by significant growth potential, especially for those interested in specializing in the F&B and entertainment sectors.

💡 Interview Preparation

Strategy Questions:

AI Integration: "Describe a project where you used AI tools like MidJourney or ChatGPT to develop brand concepts. What was your process, and what were the key outcomes?"
Branding Process: "Walk us through your process for developing a complete brand identity for a new F&B concept, from initial brief to final deliverables."
Cross-Functional Collaboration: "How do you ensure that your designs effectively communicate with operational needs and marketing objectives? Provide an example of a time you collaborated with operations or marketing teams."
Problem-Solving: "Imagine a scenario where a key stakeholder has strong but conflicting feedback on a brand identity. How would you navigate this situation to reach a successful design outcome?"
Industry Trends: "What are the current major trends in F&B branding, and how do you see AI influencing these trends?"

Company & Culture Questions:

SIHAMCO's Vision: "What excites you most about SIHAMCO's mission to create homegrown Saudi concepts and its role in the entertainment/hospitality sector?"
Teamwork: "Describe your ideal collaborative environment and how you contribute to a positive team dynamic."
Adaptability: "How do you handle working on multiple brands simultaneously in a fast-paced environment?"

Portfolio Presentation Strategy:

AI Case Studies: Dedicate specific slides or sections to showcase how AI was used. Detail the prompts, iterative process, and the visual results achieved.
Narrative Flow: Structure your presentation to tell a story for each project: the challenge, your solution (including AI where applicable), and the impact.
Visual Clarity: Ensure your presentation itself is well-designed and reflects your branding expertise.
F&B Relevance: Emphasize projects that directly relate to F&B, hospitality, or experiential design.
Conciseness: Be prepared to present your strongest work efficiently, focusing on key takeaways.

📝 Enhancement Note: Candidates should be prepared to demonstrate not just design skill but also strategic thinking regarding AI integration and brand development within the specific context of SIHAMCO's F&B and entertainment ventures.

📌 Application Steps

To apply for this Graphic Designer position:

Submit your application through the Workable application link.
Portfolio Customization: Tailor your portfolio to prominently feature your branding expertise, specifically within the F&B/hospitality sector. Ensure AI tool integration is clearly demonstrated with case studies and examples.
Resume Optimization: Highlight your 5+ years of experience, proficiency in Adobe Illustrator, and practical application of AI creative tools. Quantify achievements where possible (e.g., "Developed visual systems for X new F&B concepts").
Interview Preparation: Practice articulating your design process, AI integration strategies, and collaborative approach. Prepare to discuss your understanding of the F&B industry and SIHAMCO's brand portfolio.
Company Research: Thoroughly research SIHAMCO's brands, mission, and involvement in Saudi entertainment initiatives to demonstrate genuine interest and cultural understanding. Be prepared to discuss your willingness and excitement for relocation to Riyadh.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions. The relocation requirement to Riyadh, Saudi Arabia, is a critical factor for all applicants.

Graphic Designer - Branding & AI