Graphic Designer, Brand

📍 Job Overview

Job Title: Graphic Designer, Brand

Company: Revel

Location: Los Angeles, California, United States | San Francisco, California, United States

Job Type: FULL_TIME

Category: Brand Design / Marketing Operations

Date Posted: 2026-08-24

Experience Level: Mid-Senior (6+ years)

Remote Status: On-site

🚀 Role Summary

• Drive and evolve Revel's brand identity end-to-end, translating complex technical concepts into compelling visual narratives.

• Conceptualize and design a wide range of visual assets, including marketing collateral, product storytelling elements, merchandise, and physical environments.

• Lead print design projects from initial concept through production, ensuring high-quality execution and brand consistency.

• Collaborate closely with product designers to maintain a unified brand experience across all touchpoints, both digital and physical.

• Contribute to the company's visual strategy, setting and upholding brand standards as new mediums and applications emerge.

📝 Enhancement Note: This role is positioned as a mid-senior level Graphic Designer with significant ownership, emphasizing brand identity evolution and execution across diverse mediums. The focus on technical industries and cross-functional collaboration with product design suggests a need for strong strategic thinking and visual problem-solving skills, typical of roles supporting Go-To-Market (GTM) and Marketing Operations functions.

📈 Primary Responsibilities

• Own and evolve Revel's comprehensive brand identity, developing innovative concepts and visual directions that align with company growth and product evolution.

• Conceptualize, design, and manage the production of physical merchandise and swag, including apparel and other goods, to extend the brand into the physical realm.

• Create and refine a variety of visual assets for marketing campaigns, pitch decks, brand collateral, and digital platforms, ensuring brand cohesion.

• Lead all aspects of print design projects, from initial ideation and concept development to final production oversight for materials such as conference assets, signage, and merchandise.

• Develop and maintain visual assets for the company website, ensuring alignment with brand guidelines and user experience best practices within the Webflow platform.

• Contribute to video treatments and light motion graphics to enhance product storytelling and marketing content.

• Foster strong partnerships with product designers to ensure seamless integration and consistency between brand and product design surfaces.

• Establish and enforce brand standards and guidelines across all visual communications as new mediums and use cases emerge.

📝 Enhancement Note: The responsibilities highlight a blend of strategic brand management and hands-on design execution. The emphasis on "owning and evolving" brand identity, "leading print design projects," and "contributing to video treatments" indicates a role that requires both creative leadership and meticulous production oversight, crucial for effective marketing operations and brand consistency in a fast-paced tech environment.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for this level of experience.

Experience: 6+ years of progressive experience in graphic or visual design, with a proven track record of developing and executing brand identities. Experience supporting technical or engineering-driven teams is a significant advantage.

Required Skills:

• Extensive experience in graphic and visual design, with a minimum of 6 years.

• Demonstrated ability to work with and support technical or engineering-focused teams.

• Proven experience in product or merchandise design, including apparel, swag, or other physical goods.

• A strong portfolio showcasing original brand concepting, identity development, and the ability to visually simplify complex technical concepts.

• Exceptional typography and layout design skills, with a keen eye for detail and brand consistency.

• Proficiency in designing for both digital and print mediums.

• Mastery of Figma for collaborative design workflows.

• Advanced proficiency in Adobe Creative Suite, including Photoshop and Illustrator.

• Competence in creating visual assets for presentations using Google Slides and/or PowerPoint.

• Adaptability and comfort operating within a fast-paced startup environment. Preferred Skills:

• Experience with 3D design, animation, or motion graphics.

• Basic video editing capabilities.

• Background or familiarity with hard tech industries such as aerospace, defense, robotics, or similar sectors.

📝 Enhancement Note: The requirement for 6+ years of experience and a strong portfolio that emphasizes simplifying complex concepts points towards a role that demands strategic thinking beyond basic design execution. The inclusion of Figma and Adobe Creative Suite as required tools, along with preferred skills in 3D design and motion graphics, indicates the need for a versatile designer capable of handling a broad spectrum of visual communication needs for a technically oriented company.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that clearly demonstrates original brand concepting and the successful evolution of brand identities over time.

• Case studies or examples that illustrate the ability to visually simplify and communicate complex, technical information effectively.

• Evidence of strong typography, layout, and composition skills across various design projects.

• Demonstrations of meticulous attention to detail and a consistent approach to maintaining brand integrity across different applications.

• Examples of work spanning both digital mediums (web, social, presentations) and print projects (marketing collateral, merchandise). Process Documentation:

• Examples of how you have documented and maintained brand standards and guidelines for consistent application across teams and projects.

• Workflow examples that show your process for managing print production, from concept to final delivery, including vendor interaction if applicable.

• Demonstrations of how you collaborate with cross-functional teams (e.g., product, marketing) to ensure alignment on visual communication strategies.

• Case studies that highlight your process for developing and executing visual assets for marketing campaigns or product launches.

📝 Enhancement Note: For a role focused on brand identity and visual communication in a technical startup, the portfolio should not just showcase aesthetics but also strategic thinking. The emphasis on simplifying complex concepts and demonstrating process for print production and brand standard maintenance is crucial for a candidate to highlight their operational efficiency and strategic contribution.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a mid-senior Graphic Designer with 6+ years of experience in Los Angeles or San Francisco, the estimated annual salary range is $90,000 - $130,000. This estimate accounts for the high cost of living in these California tech hubs and the specialized nature of designing for technical industries.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Generous paid time off (PTO) and company holidays.

• Stock options or equity in a fast-growing startup.

• Opportunities for professional development, including training and conferences.

• Relocation assistance may be available for qualified candidates.

• Access to a collaborative and innovative work environment.

Working Hours: The standard working hours are approximately 40 hours per week, with potential for occasional overtime during peak project periods or critical deadlines. The role is on-site, requiring presence in the Los Angeles or San Francisco office.

📝 Enhancement Note: The salary range is an estimation based on market data for Graphic Designers with 6+ years of experience in high-cost-of-living areas like Los Angeles and San Francisco. It reflects the senior nature of the role and the technical industry focus. Benefits are standard for tech startups and are inferred to attract talent.

🎯 Team & Company Context

🏢 Company Culture

Industry: Revel operates in the Software and Technology sector, specifically focusing on next-generation software platforms for controlling mission-critical hardware. This includes industries such as aerospace, energy, robotics, and advanced manufacturing, positioning Revel at the intersection of cutting-edge technology and engineering.

Company Size: Revel is a fast-growing startup, indicating a dynamic, agile environment where individuals can have a significant impact. This size typically means flatter hierarchies, more direct access to leadership, and a hands-on approach to problem-solving.

Founded: Founded in [Company Founded Year - Inferred from context of fast-growing startup, specific year not provided], Revel has established itself by tackling deeply technical challenges with thoughtful design.

Team Structure:

• The design team is described as "growing," suggesting a collaborative unit where new members can influence processes and direction.

• This role involves close partnership with "product designers," indicating a strong emphasis on cross-functional collaboration within the design discipline.

• The designer will also work across various departments, including marketing, product, and potentially engineering, to bring brand visions to life. Methodology:

• Revel emphasizes solving "deeply technical problems with clean, thoughtful design," highlighting a methodology that values both engineering rigor and aesthetic excellence.

• The culture is described as having a "strong engineering culture," implying a data-informed, problem-solving approach that permeates all aspects of the company, including design.

• The focus on "high ownership" and "significant visibility" suggests an environment that empowers individuals to take initiative and drive projects forward.

Company Website: https://www.revel.io/

📝 Enhancement Note: The company culture is characterized by a blend of deep technical expertise and a commitment to design excellence. The startup environment implies a need for adaptability and a proactive approach, while the focus on "mission-critical hardware" and "advanced manufacturing" suggests a serious, problem-solving-oriented team. The emphasis on "clean, thoughtful design" is a key differentiator.

📈 Career & Growth Analysis

Operations Career Level: This Graphic Designer role is positioned at a Mid-Senior level, requiring 6+ years of experience. It involves high ownership and significant visibility, indicating a capacity for strategic brand leadership and end-to-end project management rather than just task execution. The role is critical for shaping how Revel communicates its complex technical offerings.

Reporting Structure: The Graphic Designer will join a "growing design team" and will "partner closely with product designers." While a direct manager isn't specified, it's likely they will report to a Design Lead, Head of Design, or potentially a Marketing Lead, with close collaboration across product and marketing functions.

Operations Impact: The Graphic Designer's work directly impacts Revel's brand perception, marketing effectiveness, and overall Go-To-Market (GTM) strategy. By translating complex technical ideas into accessible visual narratives, they enable clearer communication with customers, partners, and investors, directly supporting sales enablement and market positioning.

Growth Opportunities:

• Brand Leadership: Opportunity to grow into a senior brand strategist or art director role, taking on greater responsibility for defining and managing the company's visual identity as it scales.

• Skill Diversification: Develop expertise in emerging design areas like 3D design, motion graphics, and video editing, expanding the designer's technical toolkit and marketability.

• Cross-Functional Expertise: Gain deeper understanding and experience working within hard tech industries, enhancing specialization in a high-demand sector.

• Mentorship: Potential to mentor junior designers as the team grows, developing leadership and management skills.

📝 Enhancement Note: The role offers significant growth potential beyond pure graphic design, particularly in brand strategy and leadership within a technical context. The emphasis on "high ownership" and "significant visibility" suggests a fast track for individuals who can demonstrate strategic impact and leadership in visual communication for a complex B2B/B2B2C technology product.

🌐 Work Environment

Office Type: Revel operates with an On-site work arrangement, requiring physical presence in their Los Angeles or San Francisco offices. This suggests a collaborative office environment designed to foster in-person teamwork and spontaneous idea exchange.

Office Location(s): The role is available in two key California tech hubs: Los Angeles and San Francisco. These locations offer access to vibrant tech ecosystems, talent pools, and industry networking opportunities.

Workspace Context:

• The workspace is likely to be modern and collaborative, reflecting a startup culture that values teamwork and innovation.

• Access to standard design tools and technology, including Figma, Adobe Creative Suite, and Webflow, will be integral to the daily workflow.

• Opportunities for direct interaction with product designers, marketing teams, and potentially engineering leads will be frequent, facilitating a holistic understanding of the company's mission and products.

Work Schedule: The standard work schedule is approximately 40 hours per week. Given the startup environment and the nature of design projects, there may be flexibility in daily hours, but adherence to deadlines and project timelines is paramount. The on-site requirement ensures direct engagement and participation in team activities.

📝 Enhancement Note: The on-site work arrangement in major tech hubs like LA and SF suggests a company that values in-person collaboration and team cohesion. This environment is conducive to hands-on design work and rapid iteration, especially for a role involving physical product design and print production.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications and alignment with the role's requirements. Candidates will be assessed for their experience in brand identity, technical communication, and proficiency with required design tools.

• Portfolio Presentation & Discussion: Candidates will likely present their portfolio, focusing on case studies that demonstrate their ability to evolve brand identities, simplify complex concepts, and execute across digital and print mediums. Expect questions about their design process, problem-solving approach, and how they've managed brand consistency.

• Technical/Design Challenge: A potential design exercise or case study focused on a specific branding challenge relevant to Revel's technical industry. This will assess practical design skills, strategic thinking, and ability to meet project requirements under time constraints.

• Team/Culture Fit Interview: Meetings with design team members and potentially other stakeholders to evaluate collaboration style, communication skills, and cultural alignment with Revel's engineering-driven, design-focused culture.

• Final Interview: Typically with senior leadership to discuss the role's strategic impact, career growth, and final alignment.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your experience in brand identity, simplifying complex technical concepts, and executing across both digital and print. Prioritize quality over quantity.

• Tell a Story: For each project, clearly articulate the problem, your role, your design process, the challenges faced, and the measurable outcomes or impact. Emphasize your strategic contributions.

• Highlight Technical Acumen: Include examples of how you've successfully communicated technical information or worked with engineering-focused teams. This is a key differentiator for Revel.

• Showcase Versatility: Demonstrate proficiency across Figma, Adobe Creative Suite, and experience with print production and potentially motion graphics or 3D design.

• Brand Consistency Focus: Explicitly detail how you ensured brand consistency and evolved brand standards in your past roles.

Challenge Preparation:

• Understand Revel's Brand: Research Revel's current branding, products, and target industries (aerospace, robotics, advanced manufacturing). Understand their mission and how they position themselves.

• Practice Simplifying Complexity: Be ready to articulate how you would visually represent abstract or highly technical concepts. Think about analogies, metaphors, and visual systems.

• Prepare for Print Production Questions: If a print-related challenge is given, be ready to discuss considerations like color profiles, bleed, resolution, and working with printers.

• Demonstrate Collaboration: Think about how you would communicate with product designers and engineers to ensure your brand vision aligns with product reality.

📝 Enhancement Note: The interview process emphasizes a strong portfolio review and practical application of design skills to complex technical challenges. Candidates should prepare to demonstrate not just creative talent but also strategic thinking, process-oriented execution, and an understanding of how design supports business objectives in a technical B2B context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and maintaining design systems. Expect to use it extensively for UI/UX elements, brand collateral mockups, and team collaboration.

• Adobe Creative Suite:

  • Photoshop: For image editing, manipulation, and creating detailed visual assets.
  • Illustrator: For vector graphics, logo design, typography, and creating scalable brand elements.
  • InDesign (Implied): Likely used for print layout and production of marketing collateral, though not explicitly mentioned, it's standard for print design.

• Webflow: For creating and updating visual assets on the company website, indicating a need for understanding web design principles and CMS integration.

Analytics & Reporting:

• While not directly a design tool, familiarity with analytics platforms (e.g., Google Analytics) to understand website performance and user engagement with visual content would be beneficial. CRM & Automation:

• No specific CRM or automation tools are listed as primary requirements for this role, but an understanding of how marketing collateral and brand assets are used within CRM or marketing automation platforms (e.g., for email campaigns, landing pages) could be advantageous.

📝 Enhancement Note: Proficiency in Figma and the Adobe Creative Suite is critical. The mention of Webflow indicates the need for design skills applicable to web content management. While not a direct requirement, understanding how design assets integrate into broader marketing and sales technology stacks (like CRMs) can enhance a candidate's value.

👥 Team Culture & Values

Operations Values:

• Precision & Thoughtfulness: Aligning with Revel's mission to solve "deeply technical problems with clean, thoughtful design," this value emphasizes meticulous execution and considered creative decisions.

• Ownership & Impact: The role demands "high ownership" and "significant visibility," reflecting a culture where individuals are empowered to drive projects and directly influence the company's brand and success.

• Collaboration & Integration: Close partnerships with product designers and other teams highlight a value placed on cross-functional teamwork and ensuring a unified brand experience.

• Innovation & Evolution: The need to "evolve" brand identity and explore new mediums suggests a culture that embraces creativity, experimentation, and continuous improvement.

Collaboration Style:

• Cross-Functional Partnership: Expect to work closely with product designers, marketing teams, and potentially engineering to ensure brand consistency and effective communication of technical concepts.

• Feedback-Driven: A growing team likely fosters an environment where constructive feedback is shared and utilized to refine designs and processes.

• Proactive Communication: In a fast-paced startup, clear and proactive communication is essential for aligning on project goals, timelines, and design directions.

📝 Enhancement Note: The culture at Revel appears to value both technical depth and design excellence, with a strong emphasis on individual ownership and collaborative problem-solving. For a designer, this means being both a creative driver and a strategic partner, capable of translating complex ideas into compelling visuals.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Technical Complexity: The primary challenge will be to visually represent and communicate highly technical concepts for industries like aerospace and robotics in a way that is accessible and compelling to diverse audiences.

• Brand Evolution in a Fast-Paced Environment: As a growing startup, Revel's brand needs may evolve rapidly. The designer must be adaptable, able to iterate quickly, and maintain brand integrity amidst change.

• Balancing Digital and Physical Design: Effectively managing and ensuring consistency across a wide range of mediums, from digital interfaces and marketing collateral to physical merchandise and environments, requires strong organizational and execution skills.

• Establishing New Brand Standards: As new applications and mediums emerge, defining and implementing new brand standards will require strategic thinking and clear documentation.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunities to develop expertise in 3D design, motion graphics, and animation, expanding the designer's technical capabilities and market value.

• Industry Specialization: Deepen understanding and experience within hard tech industries, becoming a specialist in visual communication for complex engineering products.

• Strategic Brand Development: Grow into a more strategic role, influencing brand direction, marketing strategy, and overall company messaging.

• Mentorship and Leadership: As the team grows, opportunities to mentor junior designers and take on leadership responsibilities within design projects.

📝 Enhancement Note: The challenges presented are inherent to a role that bridges creative design with complex technical subject matter in a startup environment. The growth opportunities are significant, offering pathways for skill enhancement, industry specialization, and leadership development within a high-impact role.

💡 Interview Preparation

Strategy Questions:

• "How would you approach developing a brand identity for a company that operates in the [mention a specific technical industry like aerospace or robotics] sector?"

• "Describe a time you had to simplify a complex technical concept visually. What was your process, and what was the outcome?"

• "How do you ensure brand consistency across digital platforms, print materials, and physical products?"

• "Walk us through your process for leading a print design project from concept to production." Company & Culture Questions:

• "What interests you about Revel's mission and the industries we serve?"

• "How do you approach working within a fast-paced startup environment with cross-functional teams?"

• "Describe your experience working with engineering or technical teams. How do you ensure effective collaboration?"

• "What are your thoughts on the current state of branding in the hard tech industry?" Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to highlight your brand identity evolution, technical communication, and cross-medium execution. Use clear headings and concise descriptions for each project.

• Quantify Results: Where possible, include metrics or qualitative feedback that demonstrate the impact of your design work on marketing objectives, brand perception, or user engagement.

• Showcase Your Process: For key projects, detail your problem-solving approach, research, ideation, and iteration stages. This demonstrates strategic thinking beyond just the final output.

• Tailor to Revel: Emphasize projects that align with Revel's technical focus and their need for clear, sophisticated visual communication. Be prepared to discuss how your skills directly address their challenges.

• Interactive Elements: If possible, embed links to live websites, interactive prototypes, or short animations to showcase dynamic aspects of your work.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic brand thinking, the ability to translate complex technical information visually, and a collaborative, process-driven approach. Candidates should be ready to articulate their design philosophy and its application within a technical, high-growth startup context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Ashby.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest examples of brand identity development, visual simplification of complex concepts, and experience across digital and print mediums, with a specific emphasis on work relevant to technical industries.

• Resume Optimization: Ensure your resume highlights your 6+ years of experience, proficiency in Figma and Adobe Creative Suite, and any experience working with technical or engineering teams. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, brand strategy thinking, and how you would approach the specific challenges mentioned for this role at Revel. Prepare to present your portfolio with confidence and answer questions about your experience.

• Company Research: Thoroughly research Revel's products, mission, and current branding. Understand their target industries and how their software aims to solve critical hardware control problems. This will allow you to demonstrate genuine interest and cultural fit during the interview process.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---