Graphic Designer (Brand & Marketing)

📍 Job Overview

Job Title: Graphic Designer (Brand & Marketing)

Company: CNX

Location: Sofia, Bulgaria

Job Type: Full Time

Category: Marketing Operations / Creative Services

Date Posted: August 03, 2026

Experience Level: 2-5 Years

Remote Status: Hybrid

🚀 Role Summary

• Design and execute high-impact brand and marketing assets across diverse channels, including print, retail, digital, and events, ensuring adherence to global brand guidelines.

• Manage the complete lifecycle of design projects, from initial brief interpretation and creative concepting through to final production-ready file delivery.

• Collaborate closely with cross-functional teams, including Marketing, Sales, Product, and Ecommerce, to translate business needs into compelling visual solutions.

• Develop and maintain brand consistency across all creative outputs, focusing on typography, imagery, layout, color, and messaging.

• Support continuous improvement initiatives within creative workflows, asset management, and production processes to enhance efficiency and quality.

📝 Enhancement Note: While the role is titled "Graphic Designer," its focus on brand and marketing assets, collaboration with marketing functions, and the need for production-ready files indicate a strong alignment with Marketing Operations and Creative Services functions. The emphasis on process improvement within creative workflows further solidifies this connection.

📈 Primary Responsibilities

• Create and adapt a wide range of brand and campaign assets for print and digital platforms, strictly following global brand guidelines.

• Develop visually compelling creative for various applications, including:

  • Retail display graphics
  • Brochures and catalogues
  • Posters and strut cards
  • Window graphics and lightboxes
  • Trade marketing materials
  • Sales presentations
  • Website banners
  • Retailer digital content
  • Social media assets
  • Event and exhibition graphics

• Produce artwork for large-format and printed materials such as banners, backdrops, product displays, and signage, ensuring all technical specifications are met.

• Prepare production-ready files, meticulously checking for correct bleed, dimensions, color profiles, resolution, and specific supplier requirements for print and large-format output.

• Maintain absolute brand consistency across all design elements, including typography, imagery, layout, color palettes, and messaging.

• Effectively manage multiple, simultaneous design projects, ensuring timely delivery from initial brief to final output.

• Engage with stakeholders to clearly interpret briefs, refine creative concepts, and deliver design solutions that align with both brand strategy and commercial objectives.

• Contribute to the ongoing optimization of creative workflows, digital asset management, and production processes.

📝 Enhancement Note: The detailed list of asset types and the explicit mention of preparing production-ready files with specific technical requirements (bleed, color profiles, resolution) highlight the production and execution aspects critical to operations roles. The responsibility for managing multiple projects and collaborating with diverse teams underscores the operational management component of this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a background in Graphic Design, Visual Communications, or a related field is highly recommended.

Experience: 2-5 years of proven experience in graphic design, with a strong emphasis on brand, campaign, and commercial design work. Experience in retail, e-commerce, consumer brands, or marketing environments is essential.

Required Skills:

• Advanced proficiency in Adobe Creative Cloud (e.g., Photoshop, Illustrator, InDesign).

• Advanced proficiency in Figma for design and collaboration.

• Demonstrated experience in creating assets for both print and digital formats.

• Solid understanding of print production processes and pre-press artwork setup.

• Strong command of typography, layout design, and visual communication principles.

• Ability to interpret creative briefs and translate business requirements into effective visual solutions.

• Exceptional attention to detail and strong organizational and project management skills.

• Proven ability to manage multiple deadlines, diverse formats, and varied stakeholder needs concurrently.

• Experience designing for retail environments, including display graphics and point-of-sale materials. Preferred Skills:

• Experience working across multiple brands or product categories, demonstrating adaptability.

• Familiarity with specific marketing collateral, including POS, packaging support, event graphics, and sales collateral.

• Experience collaborating with cross-functional teams such as Marketing, Sales, Product, and Ecommerce.

• Exposure to workflow or collaboration tools such as Asana, CI Hub, or digital asset management (DAM) platforms.

📝 Enhancement Note: The emphasis on advanced proficiency in specific design software (Adobe Creative Cloud, Figma) and a deep understanding of print production and pre-press are critical technical qualifications for this role. The inclusion of workflow and collaboration tools like Asana and DAM platforms points towards an operational efficiency focus.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A strong, well-curated portfolio showcasing a range of brand, campaign, and commercial design work is mandatory.

• The portfolio should clearly demonstrate experience in creating assets across both print and digital formats, highlighting versatility.

• Include case studies or examples that illustrate the ability to translate complex briefs into effective visual solutions.

• Showcase examples of production-ready artwork, detailing the technical considerations made for print and large-format output.

• Demonstrate experience in maintaining brand consistency across diverse applications. Process Documentation:

• While not explicitly required as a deliverable, candidates are expected to articulate their design process, including:

  • Workflow design and optimization for creative projects.

  • Methods for incorporating feedback and managing revisions efficiently.

  • Strategies for ensuring technical accuracy in artwork preparation.

  • How they approach asset management and brand guideline adherence.

📝 Enhancement Note: For a design role with an operations slant, the portfolio is the primary tool for demonstrating process execution. The expectation is not just aesthetic skill but the ability to execute within defined processes, manage technical requirements, and ensure brand integrity, all key aspects of operations.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in Sofia, Bulgaria, a competitive salary range is estimated to be between 35,000 BGN and 60,000 BGN annually. This estimate accounts for the cost of living in Sofia, the hybrid work model, and the specific skill set required, including advanced Adobe Creative Cloud and Figma proficiency.

Benefits:

• Competitive salary

• Hybrid working model with occasional travel (typically 1 day/month or 2 days/quarter), with partial travel expense reimbursement.

• Standard working hours (Monday–Friday, 40 hours per week).

• Monthly transportation allowance.

• Monthly internet allowance.

• Bonus for important life events.

• Additional medical plan: comprehensive health and dental care.

• Life and Disability insurance.

• Sport Card (co-financed by the employer).

• Discounts on various goods and services.

• 5 additional days per year for educational purposes, fostering continuous professional development.

Working Hours: Standard full-time working hours, Monday to Friday, typically 40 hours per week, with flexibility inherent in the hybrid model.

📝 Enhancement Note: Salary estimation is based on publicly available data for Graphic Designer roles in Sofia, Bulgaria, and adjusted for the specified experience level and the hybrid work arrangement. The benefits package is comprehensive and includes elements that support a hybrid work environment and professional growth, common in operations-aligned roles.

🎯 Team & Company Context

🏢 Company Culture

Industry: Business Process Outsourcing (BPO) / Customer Experience (CX) Services. CNX (Concentrix) operates within a dynamic, global service industry focused on delivering technology-enabled customer experience solutions for a wide range of clients.

Company Size: Large Enterprise (typically 10,000+ employees globally). This size implies structured processes, established brand guidelines, and opportunities for specialization within creative functions.

Founded: 1973 (as a division of IBM), spun off as Concentrix in 1995, and now operating as CNX. This history suggests a company with deep roots in corporate services and a proven track record in the CX industry.

Team Structure:

• The Graphic Designer will be part of the Creative Marketing department.

• This department likely includes roles such as Creative Directors, Marketing Specialists, Content Creators, and potentially other designers.

• Reporting directly to an Associate Creative Director, indicating a clear hierarchical structure within the creative function.

• Close collaboration is expected with broader Marketing teams, Sales, Product, and Ecommerce departments, highlighting a cross-functional operational model. Methodology:

• Data-driven creative development, where design choices are informed by campaign objectives and performance metrics.

• Emphasis on adhering to global brand standards and ensuring consistency across all touchpoints.

• Focus on efficient production workflows and timely delivery of high-quality creative assets.

• Collaborative approach to problem-solving and creative refinement, involving feedback from multiple stakeholders.

Company Website: https://www.concentrix.com/

📝 Enhancement Note: The company's industry and size suggest a need for structured processes and adherence to established brand guidelines, which are core to operations. The emphasis on collaboration with diverse departments indicates a GTM (Go-To-Market) operational context where creative services support broader business objectives.

📈 Career & Growth Analysis

Operations Career Level: This role represents an intermediate-level position within a creative services or marketing operations function. It requires a solid foundation of design skills and the ability to execute independently on defined projects, while also contributing to process improvements. The scope includes managing multiple projects and collaborating across teams, indicating responsibility beyond basic design tasks.

Reporting Structure: The Graphic Designer reports to an Associate Creative Director. This structure implies mentorship opportunities and a clear path for escalating creative or production challenges. The role is embedded within the Creative Marketing department, serving as a key contributor to marketing initiatives.

Operations Impact: The Graphic Designer's work directly impacts the visual appeal and brand consistency of marketing campaigns, sales collateral, and customer-facing materials. High-quality, on-brand creative assets are crucial for effective customer engagement, brand perception, and supporting sales efforts, thereby contributing to overall revenue generation and brand equity.

Growth Opportunities:

• Specialization: Deepen expertise in specific areas like large-format printing, retail design, or digital asset management.

• Skill Advancement: Leverage the 5 educational days to acquire new design software skills, explore motion graphics, or gain knowledge in UX/UI design principles relevant to digital assets.

• Leadership Potential: With proven performance and project management skills, opportunities may arise to lead smaller projects, mentor junior designers, or contribute more significantly to workflow optimization and process development.

• Cross-functional Exposure: Gain broader understanding of marketing strategy, sales enablement, and ecommerce operations through regular collaboration.

📝 Enhancement Note: The growth analysis focuses on how a design role can evolve within an operational framework, emphasizing skill development, process contribution, and cross-functional understanding, which are key for career progression in operations-aligned roles.

🌐 Work Environment

Office Type: Hybrid work environment, combining remote work with occasional in-office presence. The Sofia office is located at the Advance Business Center, suggesting a modern, professional corporate setting.

Office Location(s): BGR Sofia - Advance Business Center. This implies a central, accessible location within Sofia for those days requiring in-office collaboration or meetings.

Workspace Context:

• Collaborative Environment: The hybrid model necessitates effective remote collaboration tools and structured in-office interactions for team meetings, brainstorming sessions, and project reviews.

• Technology: Access to advanced Adobe Creative Cloud and Figma software is expected. The company may provide specific hardware or software licenses. Familiarity with workflow and collaboration tools (Asana, CI Hub, DAM) is a plus.

• Team Interaction: Regular interaction with the Associate Creative Director, marketing teams, and other stakeholders is a key aspect of the role, facilitating knowledge sharing and integrated project execution.

Work Schedule: Standard full-time hours (Monday–Friday, 40 hours/week), with the hybrid model offering flexibility in managing work location. Occasional travel is anticipated, requiring adaptability.

📝 Enhancement Note: The hybrid nature of the role and the specific office location are detailed, with an emphasis on how this environment supports collaborative and efficient work, crucial for operations roles that blend individual contribution with team synergy.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess qualifications and alignment with role requirements.

• Technical Assessment: A potential design challenge or portfolio review session to evaluate practical skills, creative thinking, and understanding of production requirements. This may involve presenting specific case studies.

• Behavioral/Situational Interviews: Interviews with the hiring manager (Associate Creative Director) and potentially other team members to assess problem-solving abilities, collaboration style, and cultural fit.

• Final Interview: Discussion on career aspirations, operational impact, and final alignment with company values.

Portfolio Review Tips:

• Curate Strategically: Select pieces that best represent your skills in brand consistency, print/digital execution, and retail/commercial design.

• Highlight Process: For each project, briefly explain the brief, your creative process, the tools used, and the final outcome, emphasizing problem-solving and technical execution.

• Showcase Production Readiness: Include examples where you prepared files for print or large-format output, detailing technical specifications.

• Demonstrate Brand Adherence: If possible, show examples of how you applied or adapted existing brand guidelines effectively.

• Quantify Impact (if possible): If any designs had measurable results (e.g., increased engagement, successful campaign launch), include those metrics.

Challenge Preparation:

• Be prepared for a design task that might involve adapting an existing asset, creating a new one based on a brief, or solving a visual communication problem.

• Practice articulating your design decisions, rationale, and process clearly and concisely.

• Understand the importance of meeting deadlines and technical specifications in a production environment.

• Prepare to discuss your experience with specific software (Adobe CC, Figma) and production processes.

📝 Enhancement Note: This section provides actionable advice tailored to a design role with operational responsibilities, focusing on how to present a portfolio and prepare for challenges that test both creative and execution capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Cloud: Advanced proficiency required in Photoshop, Illustrator, and InDesign for creating and manipulating graphics, layouts, and print-ready artwork.

• Figma: Advanced proficiency required for UI/UX design, prototyping, and collaborative design workflows, especially for digital assets.

Analytics & Reporting:

• While not a primary design tool, understanding how design assets perform on digital platforms is beneficial. Familiarity with basic web analytics or social media insights can be an advantage. CRM & Automation:

• Workflow/Collaboration Tools: Experience with tools like Asana is preferred for managing project tasks, deadlines, and team communication.

• Digital Asset Management (DAM): Familiarity with DAM systems is advantageous for understanding how creative assets are stored, organized, and distributed.

• Integration Tools: Exposure to tools like CI Hub could be beneficial for streamlining asset integration into various platforms.

📝 Enhancement Note: The explicit mention of Adobe Creative Cloud and Figma highlights the core technical requirements. The inclusion of workflow, DAM, and integration tools points to the operational systems designers are expected to interact with.

👥 Team Culture & Values

Operations Values:

• Excellence in Execution: A commitment to delivering high-quality, error-free creative assets that meet all technical and brand specifications.

• Collaboration & Communication: Valuing teamwork, open communication, and the ability to effectively work with cross-functional teams and stakeholders.

• Efficiency & Agility: Embracing streamlined workflows, timely delivery, and the ability to adapt to changing project needs and priorities.

• Brand Stewardship: A dedication to upholding and consistently applying brand guidelines to ensure a unified and professional brand image.

• Continuous Improvement: A proactive mindset towards identifying opportunities to enhance creative processes, asset management, and production techniques.

Collaboration Style:

• Cross-functional Integration: Actively participating in discussions with Marketing, Sales, and Product teams to ensure design solutions align with broader business goals.

• Constructive Feedback: Open to receiving and providing constructive feedback on creative work and processes to foster continuous improvement.

• Knowledge Sharing: Willingness to share design best practices, technical insights, and learnings with team members.

• Problem-Solving Focus: Approaching challenges with a solutions-oriented mindset, working collaboratively to find the most effective creative and operational outcomes.

📝 Enhancement Note: This section translates standard company values into an operations context, emphasizing how design professionals contribute to efficiency, brand integrity, and collaborative workflows within a larger organizational structure.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Rigidity: Navigating the need for creative innovation while strictly adhering to established global brand guidelines.

• Managing Competing Priorities: Juggling multiple design projects with varying deadlines, stakeholders, and creative requirements simultaneously.

• Technical Production Demands: Ensuring accuracy and technical proficiency in preparing files for diverse print and large-format outputs, which can be complex and unforgiving.

• Adapting to Evolving Digital Platforms: Keeping pace with the rapid changes in digital design trends, formats, and best practices for various online channels.

Learning & Development Opportunities:

• Specialized Training: Utilize the 5 educational days for courses in advanced software features, new design methodologies, or specific industry applications (e.g., retail display design).

• Industry Exposure: Attend relevant webinars, workshops, or conferences (if applicable) to stay abreast of design trends and production technologies.

• Mentorship: Benefit from guidance from the Associate Creative Director on creative problem-solving, production workflows, and career development within the marketing operations sphere.

• Cross-functional Understanding: Develop a deeper appreciation for the interplay between design, marketing strategy, sales enablement, and ecommerce operations.

📝 Enhancement Note: Challenges are framed in a way that highlights the operational aspects of the design role, such as managing multiple projects and technical specifications, while growth opportunities are linked to skill enhancement and operational understanding.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a creative brief from concept to a production-ready file for large-format printing." (Focus on workflow, technical checks, and collaboration.)

• "How do you ensure brand consistency across a diverse range of marketing assets for different channels?" (Highlight adherence to guidelines, systematic approach.)

• "Walk me through a project where you had to balance creative freedom with strict brand guidelines or client feedback." (Demonstrate problem-solving, communication, and adaptability.) Company & Culture Questions:

• "What interests you about working for CNX and specifically within our Creative Marketing team?" (Research CNX's mission, values, and recent campaigns.)

• "How do you approach collaboration with non-design stakeholders, such as marketing managers or sales representatives?" (Emphasize communication skills, understanding business objectives.)

• "How do you stay updated on design trends and new software features, and how do you incorporate them into your work?" (Showcase continuous learning, proactive approach.) Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (retail, digital, print) or by the problem you solved.

• Storytelling: For each selected piece, clearly articulate the brief, your role, the challenges, your creative process, the tools used, and the successful outcome.

• Technical Detail: Be ready to discuss the technical specifications and production considerations for print and digital assets.

• Figma & Adobe CC: Be prepared to demonstrate your proficiency with these tools, perhaps by discussing specific features or workflows you utilize.

• Conciseness: Practice presenting your work concisely, focusing on the most impactful elements within the allotted time.

📝 Enhancement Note: Interview preparation advice is geared towards assessing not just design talent but also operational awareness, problem-solving skills, and the ability to integrate into a corporate marketing structure.

📌 Application Steps

To apply for this Graphic Designer (Brand & Marketing) position:

• Submit your application through the provided Workday link.

• Portfolio Customization: Ensure your submitted portfolio highlights relevant projects showcasing brand, campaign, and commercial design work across print and digital mediums. Tailor your presentation to emphasize your ability to create production-ready files and maintain brand consistency.

• Resume Optimization: Update your resume to clearly list your proficiency in Adobe Creative Cloud and Figma, alongside specific experience in retail, marketing, and print production. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, problem-solving approach, and collaboration skills. Prepare to discuss specific projects from your portfolio and how you would handle common design challenges.

• Company Research: Familiarize yourself with CNX's services, brand presence, and recent marketing efforts. Understand how creative services support their broader business objectives in the CX industry.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.