Graphic Designer, Booking Ads

📍 Job Overview

Job Title: Graphic Designer, Booking Ads

Company: Booking.com

Location: Amsterdam, North Holland, Netherlands

Job Type: FULL_TIME

Category: Marketing Operations / Creative Operations

Date Posted: May 12, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role is pivotal in shaping the visual narrative and brand identity for the Booking Ads team, acting as the primary custodian of visual communication across all internal and external touchpoints.

• It requires a strategic blend of creative design expertise and an understanding of commercial objectives to translate complex product features into compelling visual stories for partners.

• A key responsibility involves the proactive integration and utilization of AI design tools to enhance efficiency and create scalable, maintainable visual assets for commercial stakeholders.

• This position demands strong cross-functional collaboration, particularly with UX Designers, Video/Motion teams, and Product Marketing Managers, to ensure a unified and impactful brand presence.

📝 Enhancement Note: While the title is "Graphic Designer," the description emphasizes a strategic, ownership-driven role ("chaperone of the team's visual identity"), indicating a need for proactive contribution beyond standard design tasks, aligning it with a creative operations or marketing operations function. The mention of "Booking Ads" suggests a focus on B2B marketing within the travel tech sector.

📈 Primary Responsibilities

• Visual Identity Ownership: Assume full responsibility for the visual identity of the Booking Ads team, ensuring premium quality and consistent brand application across all materials, including media kits, pitch decks, flyers, trade show booths, stage branding, and event activations.

• Strategic Visual Storytelling: Translate technical product functionalities and commercial data into engaging visual narratives that clearly articulate the value proposition to partners. This includes elevating standard presentation decks into high-impact visual communications.

• Cross-Functional Design Partnership: Collaborate closely with UX Designers and Product Managers to bridge commercial requirements with product features, contributing to elements like landing page designs.

• Motion & Video Integration: Partner with the Video and Motion Design team on projects such as high-impact destination campaigns, leveraging visual design to enhance the delivery of the team's value proposition.

• Sales Enablement Collateral Development: Work with Product Marketing Managers and Commercial teams to design visually compelling and strategically aligned sales enablement tools that meet partner needs.

• AI-Assisted Asset Creation: Proactively integrate and leverage AI design tools (e.g., Nano Banana) to develop a scalable library of assets. This empowers commercial teams with greater autonomy while strictly adhering to brand standards and maintaining efficiency.

• Comprehensive Asset Design: Create a wide array of collateral, including digital sales materials, master templates for consistent branding, interactive experiences, and physical assets for events such as signage and booth designs.

📝 Enhancement Note: The responsibilities highlight a dual focus on creative execution and strategic brand management within a B2B context, with a significant emphasis on collaboration and the adoption of new technologies like AI. The term "chaperone" implies a strong sense of ownership and quality control.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Fine Arts, or a related field is typically expected for roles of this nature, though equivalent practical experience can also be considered.

Experience: 3-5 years of professional experience in graphic design, with a preference for experience within a B2B, technology, or fast-paced commercial environment.

Required Skills:

• Graphic Design Software Proficiency: Demonstrated mastery of industry-standard design tools such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Figma.

• Brand Identity Development: Strong understanding and practical application of brand design principles, including logo application, visual hierarchy, and consistent brand messaging.

• Visual Storytelling: Proven ability to translate complex information and abstract concepts into clear, compelling visual narratives.

• Typography, Layout, and Composition: A solid foundation in the principles of typography, layout design, and visual composition to create aesthetically pleasing and effective designs.

• Color Theory Application: Deep understanding of color theory and its application in creating mood, conveying meaning, and enhancing brand recognition.

• AI Design Tool Integration: demonstrated interest and ability to work with and integrate AI tools (e.g., Nano Banana) into design workflows to enhance efficiency and creative output.

• Cross-Functional Collaboration: Proven ability to work effectively with diverse teams, including UX Designers, Product Managers, and Marketing professionals, providing and receiving constructive feedback.

• Stakeholder Management: Experience in managing relationships with various stakeholders, understanding their needs, and delivering design solutions that meet competing priorities.

• English Fluency: Fluent in English, with the ability to articulate design decisions clearly and persuasively to both creative and non-creative audiences.

Preferred Skills:

• Motion Graphics & Video Editing: Familiarity or proficiency in motion graphics software (e.g., After Effects) and video editing tools, enhancing capabilities for dynamic campaign assets.

• Interactive Web Design: Experience with or understanding of interactive design principles and tools, particularly for digital sales materials and landing pages.

• Digital Marketing Mediums: Knowledge of common digital marketing channels and their design requirements, including social media, display advertising, and email marketing.

• UX/UI Principles: A foundational understanding of User Experience (UX) and User Interface (UI) principles to better collaborate with UX designers and create user-centric designs.

📝 Enhancement Note: The requirement for AI tool integration is a key differentiator, suggesting a forward-thinking approach to design operations. The emphasis on "ownership" and "chaperone" mindset points to a candidate who takes initiative and accountability for the team's visual output.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Brand Identity Showcase: Include case studies demonstrating your ability to develop and maintain a consistent brand identity across various platforms and collateral types.

• Visual Storytelling Examples: Present projects where you successfully translated complex information (e.g., technical features, commercial data) into compelling visual narratives.

• B2B/Commercial Design Projects: Showcase examples of design work created for B2B audiences or commercial purposes, such as pitch decks, sales collateral, or landing pages.

• AI Tool Integration Examples: If possible, include projects where AI tools were used to enhance efficiency, scale asset creation, or explore new creative possibilities.

• Cross-Functional Collaboration Evidence: Highlight projects where you collaborated effectively with UX, product, or marketing teams, illustrating your ability to integrate feedback and align design with broader objectives.

Process Documentation:

• Workflow Design and Optimization: Demonstrate an understanding of design workflows, from brief intake to final asset delivery, and how you optimize these processes for efficiency and quality.

• AI Tool Implementation: Show how you've integrated AI tools into your design process, documenting the steps, benefits, and any challenges encountered.

• Asset Management and Templating: Provide examples of how you've created scalable asset libraries or master templates to ensure brand consistency and empower self-service by other teams.

• Feedback Integration and Iteration: Illustrate your process for receiving and incorporating feedback from stakeholders during design critiques and iterative development cycles.

📝 Enhancement Note: For a role like this, the portfolio is crucial. It should not just display aesthetic skill but also strategic thinking, collaborative capabilities, and an understanding of how design serves commercial and product goals, especially with the added layer of AI integration.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for Graphic Designers with 3-5 years of experience in Amsterdam, the estimated annual salary range is €45,000 - €65,000. This estimate considers the cost of living in Amsterdam, the specific demands of a B2B tech role, and the company's reputation.

Benefits:

• Comprehensive Health Coverage: Access to robust health, dental, and vision insurance plans.

• Generous Paid Time Off: Ample vacation days, public holidays, and sick leave to ensure work-life balance.

• Retirement Savings Plan: Contribution opportunities to a pension scheme or similar retirement savings program.

• Professional Development: Opportunities for training, workshops, and attendance at industry conferences to enhance skills, including AI design tools and B2B marketing strategies.

• Employee Discounts: Benefits related to travel and accommodation through Booking.com's extensive network.

• Commuting Support: Potential for a public transport pass or reimbursement for commuting expenses.

• Wellness Programs: Access to wellness initiatives, potentially including gym memberships or mental health support resources.

Working Hours: The standard working hours are typically 40 hours per week, reflecting a full-time position. While adherence to a standard schedule is expected, Booking.com often fosters a culture of flexibility, allowing for some adjustment in working hours to accommodate project deadlines and personal needs, provided core responsibilities and collaborative needs are met.

📝 Enhancement Note: Salary estimation for Amsterdam is based on average tech/creative roles with 3-5 years of experience, factoring in the high cost of living. Benefits are typical for a large, international tech company like Booking.com. The mention of AI tools suggests potential for specialized training benefits.

🎯 Team & Company Context

🏢 Company Culture

Industry: Online Travel and Technology. Booking.com operates within the highly competitive global travel and technology sector, focusing on connecting travelers with a vast array of accommodation and travel services. This context means a constant drive for innovation, data-driven decision-making, and a focus on user experience for both consumers and business partners.

Company Size: Booking.com is a large, globally recognized online travel agency with thousands of employees worldwide. This scale implies structured processes, dedicated teams for specialized functions (like operations and marketing), and opportunities for significant impact within a well-established framework.

Founded: Booking.com was founded in 1996, evolving from a small Dutch startup into a global leader in online accommodation bookings. This history suggests a culture that values growth, adaptation, and a pioneering spirit within the digital travel space.

Team Structure:

• The Booking Ads team likely operates as a specialized unit within the broader marketing or commercial division, focusing on advertising solutions for partners.

• This team will include roles such as Product Managers, UX Designers, Product Marketing Managers (PMMs), Commercial Managers, and potentially data analysts, all collaborating to develop and promote advertising products.

Methodology:

• Data-Driven Design: Decisions are heavily influenced by data analytics, A/B testing results, and user feedback to ensure designs are effective and meet commercial objectives.

• Agile Development: The company likely employs agile methodologies, meaning iterative design processes, rapid prototyping, and continuous feedback loops are common.

• User-Centric Approach: A strong focus on understanding and meeting the needs of both end-users (travelers) and business partners (accommodation providers) is embedded in the design and product development process.

• AI Integration: Proactive adoption of AI tools to enhance efficiency, personalize experiences, and scale operations is becoming a key part of the operational methodology.

Company Website: https://www.booking.com/

📝 Enhancement Note: The company's scale and industry position suggest a sophisticated operational environment where design plays a strategic role in B2B product marketing and sales enablement. The emphasis on AI integration is a modern operational trend.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned at a mid-level, requiring 3-5 years of experience. It signifies a transition from junior design tasks to a more autonomous and strategically involved position, where ownership and proactive contribution are expected. The "chaperone" aspect implies a level of responsibility beyond typical individual contributor roles.

Reporting Structure: The Graphic Designer will likely report to a Design Lead, Creative Director, or a Marketing/Commercial Manager. They will collaborate closely with peers in UX design, Product Management, and Product Marketing.

Operations Impact: The Graphic Designer’s work directly impacts Booking Ads' ability to attract and retain partners by presenting the product's value proposition clearly and persuasively. High-quality visual assets are crucial for successful sales pitches, partner communications, and brand perception in the competitive B2B travel tech market. Effective visual storytelling can directly influence conversion rates for advertising products.

Growth Opportunities:

• Specialization in B2B/Tech Design: Develop deep expertise in designing for business partners within the travel technology sector, a niche but high-demand area.

• AI Design Leadership: Become a go-to expert within the team for leveraging AI tools in design, potentially leading initiatives for AI integration.

• Creative Operations Advancement: Move into roles focused on managing design workflows, asset libraries, and creative production pipelines within a larger marketing or operations team.

• Motion Graphics/Interactive Design: Expand skill set into motion graphics or interactive design, becoming a more versatile multimedia designer.

• Team Lead/Managerial Roles: With demonstrated ownership and leadership potential, growth into a Lead Designer or Design Manager position overseeing junior designers or specific creative projects.

📝 Enhancement Note: The growth trajectory suggests a path toward greater strategic influence, specialization in a high-demand area (B2B tech design with AI), or leadership within creative operations.

🌐 Work Environment

Office Type: Booking.com's Amsterdam headquarters is a modern, dynamic office environment designed to foster collaboration and innovation. It is likely an open-plan setup with dedicated collaborative spaces, meeting rooms, and potentially quiet zones.

Office Location(s): The role is based at Booking.com's headquarters in Amsterdam, Netherlands (Oosterdokskade 163). This central location offers excellent accessibility via public transport.

Workspace Context:

• Collaborative Hubs: The office environment encourages spontaneous interactions and teamwork, with numerous breakout areas and shared workspaces.

• Technology-Rich: Access to high-performance workstations, design software, and potentially advanced AV equipment for presentations and video collaboration.

• Cross-Functional Interaction: Frequent opportunities to interact with colleagues from various departments, including Product, UX, Marketing, and Commercial teams, fostering a rich exchange of ideas and perspectives.

• Global Connectivity: While based in Amsterdam, the role involves working with global teams, necessitating proficiency in virtual collaboration tools and an understanding of diverse working styles.

Work Schedule: The role is full-time, with standard office hours expected. However, Booking.com is known for a culture that values flexibility, allowing for adjustments to working hours to support project needs and work-life balance, provided that collaboration and core responsibilities are maintained. This flexibility is crucial for managing design projects that often require intense focus and iteration.

📝 Enhancement Note: The emphasis on a collaborative and technology-rich environment is typical for major tech companies and is particularly relevant for design roles that require close interaction with product and marketing teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will review your application and resume. A strong portfolio link is essential here.

• Hiring Manager/Team Interview: This stage typically involves a deeper dive into your experience, design philosophy, and how you approach problem-solving. Expect questions about your past projects, B2B design experience, and understanding of brand consistency.

• Portfolio Review & Design Challenge: You will likely be asked to present your portfolio, explaining your process, strategic decisions, and outcomes for key projects. A practical design challenge may be assigned, focusing on creating assets or solving a design problem relevant to Booking Ads, potentially incorporating AI tools.

• Cross-Functional Team Interview: Meet with potential collaborators (e.g., UX Designers, Product Marketing Managers) to assess your communication, collaboration style, and ability to integrate into the team.

• Final Interview: Potentially with a senior leader to discuss cultural fit, career aspirations, and overall alignment with Booking.com's values.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best showcase your skills in brand identity, visual storytelling, B2B design, and AI integration for Booking Ads.

• Emphasize Process: For each project, clearly articulate the brief, your role, the design process (including any AI tool usage), challenges encountered, solutions implemented, and quantifiable results or impact.

• Highlight Impact: Quantify achievements wherever possible (e.g., "increased engagement by X%", "streamlined asset creation by Y%", "supported successful pitch resulting in Z deal").

• Showcase Collaboration: If possible, include projects where you worked closely with cross-functional teams, demonstrating your ability to receive and integrate feedback.

• Visual Clarity & Presentation: Ensure your portfolio is visually polished, easy to navigate, and professionally presented. Use high-quality mockups and clear, concise descriptions.

Challenge Preparation:

• Understand the Brief: Carefully read and deconstruct any design challenge brief. Identify the core objective, target audience, and desired outcome.

• Research Booking Ads: Familiarize yourself with Booking.com's existing brand, their advertising products, and the typical communication style for partners.

• Incorporate AI: If the challenge allows, consider how AI tools could be leveraged to enhance efficiency or creativity.

• Structure Your Response: Prepare to present your solution logically, covering your thought process, design choices, and expected impact.

• Focus on "Chaperone" Mindset: Demonstrate ownership and a commitment to brand consistency and quality in your approach to the challenge.

📝 Enhancement Note: The interview process emphasizes practical application, collaborative skills, and strategic thinking, with a strong focus on the portfolio as a key evaluation tool. The mention of AI tools in challenges is a significant indicator of the role's expectations.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop, Illustrator, and InDesign.

• Figma: Increasingly becoming the industry standard for UI/UX design and collaborative workflows, likely used for prototyping and asset creation.

• AI Design Tools (e.g., Nano Banana): A key requirement, indicating the company's investment in AI for design efficiency and scalability. Proficiency or a strong willingness to learn and integrate these tools is critical.

Analytics & Reporting:

• Figma Analytics/Insights: While primarily a design tool, Figma offers insights into design usage and collaboration.

• Google Analytics/Internal Dashboards: Understanding how design impacts website performance, landing page conversions, or partner portal engagement would be beneficial.

CRM & Automation:

• Salesforce/HubSpot (or similar): While not a direct design tool, familiarity with CRM systems is advantageous for understanding how sales enablement materials are distributed and utilized by commercial teams.

• Project Management Tools (e.g., Jira, Asana, Trello): Likely used for task management and tracking design projects within agile workflows.

📝 Enhancement Note: Proficiency in Adobe Creative Suite and Figma is standard. The explicit mention of "Nano Banana" (or similar AI tools) is a critical differentiator, highlighting the need for candidates to be comfortable with AI-assisted design workflows.

👥 Team Culture & Values

Operations Values:

• Ownership & Accountability: A strong emphasis on taking responsibility for the visual output of the Booking Ads team, acting as a true "chaperone" of the brand.

• Data-Driven Decision Making: While a creative role, design decisions are expected to be informed by data, user feedback, and commercial objectives.

• Collaboration & Teamwork: A culture that values working closely with diverse teams (UX, Product, Commercial) to achieve shared goals.

• Innovation & Adaptability: A willingness to embrace new technologies, such as AI tools, and adapt to a fast-paced, evolving industry.

• Customer Centricity: A deep understanding and focus on the needs of both end-users and business partners, ensuring designs are empathetic and effective.

Collaboration Style:

• Cross-Functional Integration: The role requires seamless collaboration with Product Designers, Product Managers, and Product Marketing Managers, involving regular design critiques, feedback sessions, and joint problem-solving.

• Open Communication: An environment that encourages open dialogue, constructive feedback, and transparency in design processes and decision-making.

• Shared Ownership: A collective approach to achieving team objectives, where team members support each other and contribute to a unified brand message.

• Proactive Engagement: Team members are expected to proactively identify opportunities for improvement, share insights, and contribute to a culture of continuous learning and optimization.

📝 Enhancement Note: The culture emphasizes ownership, data-informed creativity, and strong collaboration, with a forward-looking approach to technology integration.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand Consistency with Scalability: Maintaining a premium, consistent brand identity while rapidly producing a high volume of assets, often with the assistance of AI tools, requires careful management and clear guidelines.

• Translating Technical Concepts Visually: Effectively communicating complex advertising product features and commercial data to a B2B audience through design can be challenging.

• Managing Diverse Stakeholder Needs: Navigating competing priorities and feedback from various teams (Product, UX, Commercial, Leadership) while upholding design integrity.

• Integrating AI Seamlessly: Proactively learning and adopting new AI design tools and workflows to enhance efficiency without compromising creative quality or brand standards.

Learning & Development Opportunities:

• Advanced AI Design Training: Opportunities to deepen expertise in AI-powered design tools and explore their application in creative workflows.

• B2B Marketing & Sales Enablement: Develop a stronger understanding of B2B marketing strategies and the role of design in sales enablement within the travel tech industry.

• Motion Graphics & Interactive Design: Expand skill set into more dynamic forms of visual communication through specialized training.

• Cross-Functional Skill Development: Gain exposure to UX/UI principles, product development cycles, and marketing strategy through close collaboration.

• Mentorship & Networking: Access to senior designers and industry professionals for mentorship and career guidance within Booking.com's extensive network.

📝 Enhancement Note: The challenges are typical for a creative role in a large tech company focused on B2B, with a strong emphasis on adapting to new technologies like AI. Growth opportunities are geared towards specialization and leadership.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you acted as the 'chaperone' for a brand's visual identity. What steps did you take to ensure consistency across different platforms?" (Focus on ownership, process, and brand guardianship.)

• "How would you approach translating a complex technical feature of an advertising product into a compelling visual narrative for a potential business partner?" (Highlight storytelling, audience empathy, and strategic design thinking.)

• "Walk us through a project where you collaborated closely with UX designers or product managers. How did you ensure alignment and manage feedback?" (Emphasize communication, collaboration techniques, and conflict resolution.)

Company & Culture Questions:

• "What interests you about Booking.com and specifically the Booking Ads team?" (Research the company's mission, values, and recent developments in their advertising products.)

• "How do you contribute to a collaborative and inclusive work environment?" (Connect your personal values and experiences with Booking.com's stated commitment to inclusion.)

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation like a story, starting with the challenge or brief, detailing your process and solutions, and concluding with the impact and learnings.

• Quantify Impact: Wherever possible, use data and metrics to demonstrate the success of your designs. For example, "This pitch deck was used in X client meetings, leading to Y new partnerships."

• Showcase AI Integration: If you have projects where AI was used, clearly explain the tool, its contribution, and the benefits it brought (e.g., speed, new creative directions).

• Highlight Collaboration: Point out specific examples of cross-functional collaboration within your projects and how you navigated those relationships.

• Tailor to Booking Ads: Emphasize projects that align with B2B design, ad creative, or visual storytelling for commercial purposes.

📝 Enhancement Note: Interview preparation should focus on demonstrating strategic thinking, a proactive "ownership" mindset, strong collaborative skills, and adaptability to new technologies like AI, all within the context of B2B marketing and the travel industry.

📌 Application Steps

To apply for this Graphic Designer, Booking Ads position:

• Submit Your Application: Navigate to the Booking.com careers portal via the provided URL and submit your application.

• Portfolio Customization: Ensure your portfolio is tailored to showcase relevant B2B design, visual storytelling, and brand identity examples. Prioritize case studies demonstrating your ability to translate complex information into compelling visuals for commercial audiences.

• Resume Optimization: Highlight your 3-5 years of experience, proficiency with Adobe Creative Suite and Figma, and any experience with AI design tools or B2B/tech environments. Use keywords from the job description, such as "visual identity," "strategic storytelling," and "stakeholder management."

• Prepare Your Presentation: If selected for an interview, rehearse your portfolio presentation, focusing on clearly articulating your process, the impact of your work, and your approach to collaboration and AI integration.

• Research Booking Ads: Deeply understand Booking.com's business, their advertising products, and the target audience for Booking Ads. Familiarize yourself with their current brand guidelines and marketing materials.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.