Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: WillScot

Location: Scottsdale, Arizona, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: September 10, 2026

Experience Level: 5-10 Years

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation of compelling visual assets for both print and digital platforms, ensuring brand consistency and alignment with strategic business objectives.

• Manage the end-to-end design process, from conceptualization and stakeholder briefing to final delivery, while meticulously tracking project timelines.

• Collaborate effectively with internal teams and external vendors to translate complex ideas into impactful visual representations that resonate with target audiences.

• Maintain and evolve brand identity standards, including color palettes, typography, and overall visual language, across all company communications.

📝 Enhancement Note: This role appears to be a core graphic design position within a large, established organization (WillScot, a "Great Place to Work®" certified company). The emphasis on translating concepts, managing projects, and working with stakeholders suggests a need for strong communication and project management skills in addition to design proficiency. The "Right From the Start" tagline implies a focus on foundational elements and early-stage project involvement.

📈 Primary Responsibilities

• Develop innovative graphic designs across various media, including advertisements, brochures, packaging, website layouts, social media graphics, and email campaigns, to support business goals and brand messaging.

• Execute original creative content, ensuring optimal use of color, text styles, imagery, and layout in strict adherence to established brand guidelines and stakeholder requirements.

• Actively solicit and incorporate feedback from managers and stakeholders to refine designs, ensuring they accurately represent the company's brand and meet organizational standards.

• Manage relationships and project deliverables with third-party vendors, ensuring quality, timeliness, and cost-effectiveness of outsourced design elements.

• Maintain and update internal databases for designs, photography, and video assets, ensuring proper document management and accessibility for team use.

• Continuously research and integrate emerging trends in graphic design and creative development, testing and deploying new concepts to enhance visual communication strategies.

📝 Enhancement Note: The responsibilities highlight a blend of creative execution and project management. The mention of "Marketing Cloud and Unbounce" as preferred skills suggests potential integration with marketing automation and landing page creation tools, implying a need for designers who understand digital marketing campaign elements.

🎓 Skills & Qualifications

Education:

• A Bachelor's degree in Graphic Design, Advertising, Visual Arts, or a related field is preferred. Experience:

• A minimum of 5 years of proven work experience as a Graphic Designer or in a similar creative role is required.

• Demonstrated experience in developing and maintaining comprehensive brand identities, including color palettes, typography systems, and detailed brand guidelines. Required Skills:

• Exceptional creativity and innovative design skills, with a keen eye for detail and aesthetic appeal.

• Expert proficiency in industry-standard design software, including Adobe Illustrator, Adobe InDesign, and Adobe Photoshop.

• Proven ability to design effectively for both print and digital mediums, producing high-quality marketing collateral and digital assets.

• Strong project management capabilities, with the ability to manage multiple simultaneous projects, prioritize tasks effectively, and consistently meet deadlines in a fast-paced environment.

• Excellent communication skills, both written and verbal, for clear articulation of design concepts and collaboration with stakeholders.

• Solid organizational and time-management skills to ensure efficient workflow and timely project completion.

• A proactive attitude towards continuous learning and skill development in graphic design and related creative technologies. Preferred Skills:

• Experience with Marketing Platforms such as Salesforce Marketing Cloud and Unbounce.

• Knowledge of image editing software and the ability to select, edit, and manipulate visuals to align with brand aesthetics and requirements.

📝 Enhancement Note: The "5+ years of experience" combined with a "BA in graphic design...is a plus" suggests that practical experience and a strong portfolio can be as valuable, if not more so, than a formal degree for this role. The inclusion of specific marketing platforms as "plus" skills indicates a leaning towards designers who can contribute to broader marketing initiatives.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a diverse range of creative projects, demonstrating expertise in branding, advertising campaigns, digital design, and typography.

• Examples of successful print collateral development, such as brochures, flyers, or packaging designs, highlighting layout and print production considerations.

• Demonstrations of digital design proficiency, including website layouts, social media graphics, email campaign visuals, and any digital advertising assets.

• Evidence of ability to interpret and apply brand guidelines consistently across multiple projects, showcasing an understanding of brand identity management. Process Documentation:

• Portfolio pieces should ideally illustrate the design process, from initial concept sketches or mood boards to final polished assets, demonstrating a structured approach to design problem-solving.

• Highlight projects where collaboration with stakeholders or vendors was crucial, showcasing effective communication and feedback integration in the design workflow.

• Include examples of how designs were optimized for different mediums (print vs. digital) and how technical specifications (e.g., file formats, color modes, resolution) were managed.

📝 Enhancement Note: The emphasis on a "diverse range of creative projects" and the specific mention of branding, advertising, digital, and typography indicate that candidates should curate their portfolios to highlight these areas. The requirement for "print and digital mediums" suggests a need for versatility.

💵 Compensation & Benefits

Salary Range:

• For a Graphic Designer with 5-10 years of experience in Scottsdale, Arizona, the estimated annual salary range is typically between $60,000 and $85,000. This estimate is based on industry benchmarks for similar roles in the Phoenix metropolitan area, considering the cost of living and demand for creative talent. Factors such as the specific scope of responsibilities, the candidate's portfolio, and negotiation will influence the final offer. Benefits:

• Comprehensive Medical, Dental, and Vision insurance plans to support employee health and well-being.

• Disability and Life Insurance coverage to provide financial security for employees and their families.

• Generous Paid Time Off (PTO) and paid Company holidays, promoting work-life balance and employee rejuvenation.

• Tuition Reimbursement program to support continuous learning and professional development.

• Retirement Savings Plan with a company match, aiding employees in planning for their long-term financial future.

• Potential for variable pay opportunities, including commission, bonus, performance rewards, or other incentive programs, depending on the specific role and performance metrics. Working Hours:

• This is a full-time, on-site position requiring approximately 40 hours per week. Standard business hours are expected, with potential for occasional overtime to meet project deadlines.

📝 Enhancement Note: The salary estimate is based on general market data for graphic designers in a metropolitan area like Phoenix/Scottsdale with 5-10 years of experience. WillScot's benefits package is explicitly detailed and generous, emphasizing employee well-being and long-term support, which is a significant draw for candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: WillScot operates in the modular space and high-value equipment leasing industry, providing temporary space and portable storage solutions across North America. Their "Great Place to Work®" certification highlights a commitment to employee satisfaction and a positive work environment.

Company Size: With over 5,000 employees, WillScot is a large organization, offering stability and opportunities for career advancement. This size suggests established processes and a structured approach to operations and internal communications.

Founded: While the founding date isn't explicitly stated, the company's extensive reach across North America and its "Great Place to Work®" certification indicate a mature and well-established business with a significant operational footprint.

Team Structure:

• The graphic design role is likely part of a broader Marketing or Creative department, potentially supporting various business units or product lines.

• The reporting structure would typically involve a Creative Director, Marketing Manager, or similar leadership role overseeing design operations.

• Cross-functional collaboration is expected with marketing teams, sales departments, product development, and potentially operations or customer service to ensure visual assets align with diverse business needs. Methodology:

• Design concepts are developed based on stakeholder briefings and business goals, with a strong emphasis on brand consistency and strategic alignment.

• Workflow planning involves managing multiple projects simultaneously, prioritizing tasks, and adhering to project schedules, often involving coordination with external vendors.

• Automation and efficiency practices may be integrated through the use of design software features and potentially marketing automation tools for digital asset deployment.

Company Website: https://careers.willscot.com/

📝 Enhancement Note: The company's focus on being a "Great Place to Work®" suggests a culture that values employee development and well-being. The large company size means standardized processes are likely in place, which can be beneficial for structure but may also require adaptability from employees.

📈 Career & Growth Analysis

Operations Career Level: This position is for an experienced Graphic Designer, likely at a mid-level to senior-level, depending on the candidate's specific portfolio and experience. It involves independent project management and conceptualization, moving beyond basic execution.

Reporting Structure: The Graphic Designer will report to a manager within the marketing or creative department. This structure provides guidance and oversight while allowing for autonomy in design execution and project management.

Operations Impact: The Graphic Designer's work directly impacts the company's brand perception, marketing effectiveness, and sales enablement. High-quality visual assets are crucial for communicating value propositions, supporting sales efforts, and reinforcing brand identity across all customer touchpoints.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific design areas like digital advertising, branding strategy, or motion graphics, potentially leading to a Senior Graphic Designer or Art Director role.

• Skill Development: Access to training and resources (e.g., tuition reimbursement, industry conferences) to learn new design software, techniques, and emerging creative technologies.

• Leadership Potential: With proven performance and leadership in managing projects and mentoring junior designers, there could be pathways into team lead or management positions within the creative department.

📝 Enhancement Note: The "5+ years" experience requirement positions this as a mid-level role with potential for senior advancement. The company's stated commitment to employee growth and its large size suggest structured career paths and development opportunities.

🌐 Work Environment

Office Type: This is an on-site role located in Scottsdale, Arizona, requiring the employee to work from the company's physical office location. This setting facilitates in-person collaboration, spontaneous idea sharing, and direct interaction with team members and managers.

Office Location(s): The primary office is located in Scottsdale, AZ 85257. This location is within the Phoenix metropolitan area, offering access to a vibrant business community and amenities.

Workspace Context:

• The workspace is designed to foster collaboration among creative professionals, with opportunities for team meetings, brainstorming sessions, and cross-functional project discussions.

• Employees will have access to the necessary design tools and technology, including high-performance workstations and current software licenses.

• The environment likely encourages interaction with other marketing professionals, sales teams, and potentially other departments, providing a holistic view of the company's operations and market presence.

Work Schedule: The standard work schedule is approximately 40 hours per week. While specific hours may vary, the on-site nature means adherence to office operating hours is expected, with flexibility potentially available based on project demands and team agreements.

📝 Enhancement Note: The explicit "in office role; not hybrid" clarifies expectations for on-site presence. The mention of "travel up to 10%" suggests occasional site visits or industry events might be required, but the primary mode of work is within the Scottsdale office.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of submitted resumes and portfolios to assess qualifications, experience, and creative style against job requirements. Candidates with a strong portfolio showcasing relevant skills will be prioritized.

• First Interview (Hiring Manager/Team Lead): A discussion focusing on design philosophy, past projects, problem-solving approaches, and fit within the team's creative process. Candidates should be prepared to walk through key portfolio pieces.

• Design Challenge/Case Study: Candidates may be asked to complete a short design exercise or present a more in-depth case study from their portfolio, demonstrating their ability to interpret a brief, develop concepts, and articulate their design decisions.

• Final Interview (Department Head/HR): A broader discussion about career aspirations, cultural fit with WillScot's values, and overall suitability for the role and company.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that best represent the skills and experience required for this role (branding, digital, print).

• Tell a Story: For each project, clearly outline the challenge, your role, the process you followed, the tools you used, and the results or impact achieved. Use visuals effectively.

• Highlight Brand Application: Emphasize projects where you successfully applied or developed brand guidelines, demonstrating your understanding of brand consistency.

• Showcase Versatility: Include examples that span both print and digital mediums to demonstrate your adaptability.

• Prepare for Discussion: Be ready to discuss your design choices, rationale, and how you handle feedback and revisions.

Challenge Preparation:

• Familiarize yourself with WillScot's branding and marketing materials to understand their current visual identity.

• Practice articulating your design process concisely and clearly, focusing on how you translate business objectives into creative solutions.

• Be prepared to discuss your experience with Adobe Creative Suite and any other relevant design tools or marketing platforms.

📝 Enhancement Note: The emphasis on a strong portfolio and the potential for a design challenge highlight the practical, skill-based nature of this hiring process. Candidates should be ready to demonstrate their creative output and problem-solving capabilities.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: Essential for vector graphics, logo design, and complex illustrations. Proficiency in creating scalable vector artwork is key.

• Adobe InDesign: Crucial for layout design, creating multi-page documents like brochures, reports, and marketing collateral. Expertise in typography and master pages is vital.

• Adobe Photoshop: Necessary for image editing, manipulation, retouching, and creating digital assets like social media graphics and web banners. Understanding of color correction and file optimization is important.

Analytics & Reporting:

• While not primary design tools, familiarity with how designs perform on digital platforms (e.g., click-through rates on ads, engagement on social media) can be beneficial, though direct analytics tool usage might be limited for this role. CRM & Automation:

• Marketing Cloud (Preferred): Experience with Salesforce Marketing Cloud or similar platforms for email campaign design and deployment. Understanding of how design integrates with marketing automation workflows.

• Unbounce (Preferred): Familiarity with landing page builders like Unbounce, which involves designing and optimizing landing page layouts for conversion.

📝 Enhancement Note: The core requirements clearly specify Adobe Creative Suite. The "preferred" mention of Marketing Cloud and Unbounce suggests a desire for a designer who understands the digital marketing ecosystem and can contribute to campaigns beyond just static visuals.

👥 Team Culture & Values

Operations Values:

• Innovation: A drive to create novel and effective visual solutions that capture attention and communicate brand messages.

• Collaboration: A commitment to working effectively with cross-functional teams and external partners, valuing input and constructive feedback.

• Excellence: A dedication to producing high-quality, polished designs that meet or exceed organizational standards and client expectations.

• Efficiency: A focus on streamlined workflows, effective time management, and the ability to deliver projects on schedule.

Collaboration Style:

• Cross-functional Integration: Designers are expected to work closely with marketing, sales, and other departments to understand their needs and translate them into visual assets.

• Feedback Culture: An environment where constructive criticism is welcomed and used to refine designs, promoting continuous improvement.

• Knowledge Sharing: Opportunities to share best practices, new techniques, and creative inspiration within the design team and broader marketing department.

📝 Enhancement Note: WillScot's "Great Place to Work®" status implies a culture that is likely supportive, collaborative, and focused on employee growth. The values mentioned align with typical creative team expectations, emphasizing quality and teamwork.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively translating creative ideas into designs that strictly adhere to established brand guidelines and meet diverse stakeholder requirements.

• Managing Multiple Project Demands: Juggling numerous design projects with competing deadlines and priorities in a fast-paced environment.

• Adapting to Evolving Trends: Staying current with the latest graphic design trends, software updates, and digital marketing best practices to ensure designs remain fresh and effective.

• Vendor Coordination: Effectively managing communication and deliverables with third-party vendors to ensure quality and timely execution of outsourced design tasks.

Learning & Development Opportunities:

• Skill Advancement: Opportunities to enhance proficiency in core design software and explore new creative tools or techniques.

• Industry Exposure: Potential to attend industry conferences, workshops, or online courses to stay abreast of design innovations and marketing strategies.

• Mentorship: Access to experienced design leaders or managers who can provide guidance, feedback, and career advice.

📝 Enhancement Note: The challenges presented are typical for experienced graphic designers, requiring strong time management, communication, and adaptability. The growth opportunities emphasize continuous learning and specialization, aligning with career progression in the creative field.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from concept to final delivery. How do you ensure alignment with stakeholder expectations throughout?" (Prepare to walk through a specific project.)

• "How do you balance creative innovation with strict brand guidelines? Can you provide an example?" (Focus on your understanding of brand integrity.)

• "Tell me about a time you had to manage multiple design projects with competing deadlines. How did you prioritize your work?" (Highlight your organizational and time management skills.) Company & Culture Questions:

• "What do you know about WillScot and our brand? How do you see your design skills contributing to our company's goals?" (Research the company's mission, values, and current marketing efforts.)

• "How do you approach receiving and incorporating feedback on your designs, especially constructive criticism?" (Emphasize your collaborative and receptive attitude.)

• "Describe your experience working with external vendors or third-party agencies." (Focus on your ability to manage relationships and ensure quality.) Portfolio Presentation Strategy:

• Concise Storytelling: For each selected portfolio piece, prepare a brief narrative (1-2 minutes) covering the project objective, your role, the problem you solved, your design solution, and the outcome.

• Visual Emphasis: Let your visuals do the talking. Ensure your presentation is clean, professional, and highlights the key aspects of each design.

• Technical Readiness: Be prepared to discuss the software and techniques used, as well as any technical considerations for print or digital output.

• Engagement: Be ready to answer questions about your design choices and be open to discussing alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just creative talent but also professionalism, project management capabilities, and an understanding of how design supports business objectives. The emphasis on brand consistency and stakeholder management is crucial for this role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the WillScot careers portal, ensuring all required fields are completed accurately.

• Portfolio Customization: Curate your online or PDF portfolio to prominently feature examples of branding, digital design, and print collateral that align with WillScot's industry and aesthetic. Tailor your selection to showcase the skills most relevant to the job description.

• Resume Optimization: Update your resume to highlight your 5+ years of graphic design experience, specific software proficiencies (Adobe Creative Suite), project management skills, and any experience with marketing platforms like Marketing Cloud or Unbounce. Use keywords from the job description.

• Interview Preparation: Practice articulating your design process, how you handle feedback, and your experience with brand management. Prepare to discuss specific projects from your portfolio in detail.

• Company Research: Familiarize yourself with WillScot's services, target markets, and current branding. Understand their "Great Place to Work®" status and values to demonstrate cultural fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.