Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: WestGroupe

Location: St-Laurent, QC, Canada

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-06-11

Experience Level: 2-5 years

Remote Status: On-site

🚀 Role Summary

• Responsible for the end-to-end design and execution of visual marketing materials across multiple brands.

• Develops creative assets for both print and digital channels, including social media, advertisements, and trade show materials, ensuring brand consistency.

• Collaborates closely with marketing, sales, photographers, and external vendors to bring campaign visions to life.

• Plays a key role in defining and maintaining the visual identity for brands like Fysh, Evatik, KLiiK Denmark, OTP, and Superflex Kids.

📝 Enhancement Note: This role is pivotal in translating marketing strategies into compelling visual narratives that drive brand engagement and sales within the optical and eyewear industry. The emphasis on multi-brand management and international market execution (Canada & US) suggests a dynamic and challenging creative environment.

📈 Primary Responsibilities

• Design and create a wide range of marketing collateral, including print advertisements, digital banners, social media graphics, flyers, and promotional materials for all company brands.

• Develop visually engaging layouts for catalogues and lookbooks, incorporating typography and imagery to effectively showcase products.

• Create animated GIFs and digital banner ads to support marketing campaigns and trade promotions, ensuring they align with brand aesthetics and campaign objectives.

• Maintain strict adherence to brand guidelines across all creative output, ensuring visual consistency and brand integrity for each company brand.

• Contribute to the visual conceptualization of marketing campaigns by developing mood boards and visual concepts for presentations to stakeholders.

• Collaborate with photographers to define creative direction and provide feedback on image retouching and final visuals to ensure high-quality output.

• Prepare print-ready files and manage the production process in coordination with external printers, ensuring timely and accurate delivery of printed materials.

• Design specific marketing materials tailored for industry trade shows and events, as well as for buying groups.

• Participate in the planning of photo shoots, contributing to shot lists and visual direction to ensure alignment with campaign goals.

📝 Enhancement Note: The responsibilities highlight a blend of creative design execution and project coordination, requiring the candidate to manage multiple aspects of visual asset creation from concept through to production. The involvement in "trade advertising" and "buying group materials" indicates a focus on B2B marketing within the industry.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Marketing, Communications, or a closely related field.

Experience: 2 to 3 years of professional experience in graphic design, with a significant portion focused on marketing coordination and visual asset creation.

Required Skills:

• Mastery of the Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign, for sophisticated design and production.

• Strong project management and organizational skills to effectively manage multiple design projects and deadlines.

• Ability to multitask and prioritize tasks efficiently in a fast-paced, dynamic work environment.

• Excellent visual communication skills with a keen eye for detail, typography, and layout design.

• Bilingual proficiency in English and French, essential for creating materials for both Canadian and US markets and collaborating with international suppliers. Preferred Skills:

• Experience in event planning and coordination with external vendors, particularly in the context of trade shows and industry events.

• Familiarity with digital asset management systems (DAM), OneDrive, and SharePoint for efficient file organization and collaboration.

• Understanding of marketing coordination principles and how visual assets support broader marketing strategies.

• Experience in developing animated GIFs or other motion graphics for digital campaigns.

📝 Enhancement Note: The requirement for bilingualism in English and French is critical, underscoring the need for this role to support both Canadian and US markets seamlessly. The explicit mention of OneDrive and SharePoint suggests a cloud-based collaborative workflow.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a diverse range of print and digital design projects, demonstrating proficiency across various marketing collateral types.

• Specific examples of successful campaign visuals, social media graphics, and layout designs for print publications like catalogues and lookbooks.

• Case studies or examples of how you have applied brand guidelines to maintain visual consistency across multiple brands or campaigns.

• Demonstrations of your ability to prepare print-ready files, including an understanding of pre-press requirements and file optimization for production. Process Documentation:

• Examples of your project management approach, illustrating how you organize tasks, manage timelines, and communicate progress on design projects.

• Evidence of your workflow for developing visual concepts, from mood board creation to final asset delivery.

• Proof of your collaboration process, showcasing how you work with marketing teams, photographers, and external vendors to achieve project goals.

• Documentation of your experience with digital asset management or file organization systems, if applicable.

📝 Enhancement Note: Candidates should curate their portfolios to highlight projects that span both print and digital mediums, with a strong emphasis on brand consistency and an understanding of production workflows. Demonstrating project management and collaborative processes will be key.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-3 years of experience in Montreal, QC, a competitive salary range would typically fall between CAD $50,000 - $65,000 annually. This estimate considers the bilingual requirement and the specialized nature of marketing design within the optical industry.

Benefits:

• Comprehensive health and dental insurance plans.

• Paid time off, including vacation days and statutory holidays.

• Opportunities for professional development and continuing education in design and marketing.

• Access to company product lines or discounts.

• Potential for participation in company-sponsored events and team-building activities.

Working Hours: This is a full-time position, typically requiring approximately 40 hours per week, with standard business operating hours. Some flexibility may be expected during peak campaign periods or for urgent project needs.

📝 Enhancement Note: The salary estimate is based on general market data for graphic design roles in Montreal, QC, and takes into account the specific requirements of the job, such as bilingualism and industry focus. Specific benefit details should be confirmed with the employer.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the eyewear and optical industry, focusing on the design, manufacturing, and distribution of a portfolio of eyewear brands. This sector requires a strong emphasis on aesthetics, branding, and product presentation.

Company Size: WestGroupe is a significant player in the industry, suggesting a mid-to-large size organization with established marketing and creative departments. This implies a structured environment with clear processes and opportunities for cross-functional collaboration.

Founded: Founded in 1977, WestGroupe has a long-standing history in the optical industry, indicating stability, deep market knowledge, and a well-established brand reputation. This longevity suggests a company culture that values experience and sustained growth.

Team Structure:

• The Graphic Designer will likely be part of a dedicated marketing or creative team, potentially comprising other designers, marketing specialists, and coordinators.

• Reporting structure will likely be to a Marketing Manager or Creative Director, with close collaboration with the broader marketing and sales departments.

• Cross-functional collaboration is expected with product development, sales teams, and potentially external agencies or suppliers. Methodology:

• Data-driven creative insights, using market trends and campaign performance to inform design decisions.

• Agile workflow for campaign development and asset creation, allowing for iterative design and quick adaptation to market needs.

• Emphasis on maintaining brand integrity and visual storytelling across all marketing initiatives.

• Focus on efficiency in asset creation and production, ensuring timely delivery for marketing campaigns and trade events.

Company Website: https://westgroupe.com/US/SelectRegion

📝 Enhancement Note: The company's focus on multiple distinct eyewear brands suggests a need for versatility and the ability to adapt design aesthetics to different target audiences and brand identities while maintaining an overarching organizational vision.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as an intermediate-level Graphic Designer, requiring 2-3 years of experience. It offers a solid foundation for a career in visual marketing and brand management within the fashion or product-driven industries. The scope includes campaign execution, print and digital asset creation, and collaboration with various stakeholders.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Creative Lead, who will provide direction on campaign objectives, brand standards, and project priorities. This structure allows for guidance while offering autonomy in design execution.

Operations Impact: The Graphic Designer's work directly impacts brand perception, marketing campaign effectiveness, and sales enablement through the creation of compelling visual assets. High-quality, on-brand designs can significantly influence customer engagement, product appeal, and ultimately, revenue generation.

Growth Opportunities:

• Specialization: Opportunity to specialize in specific areas like digital design, motion graphics, or print production management within the fashion/eyewear sector.

• Brand Management: Potential to take on more responsibility for the visual direction of specific brands within the WestGroupe portfolio.

• Leadership: As experience grows, advancement to Senior Graphic Designer, Art Director, or Creative Lead roles within the marketing department.

• Skill Development: Continuous learning in new design software, digital marketing trends, and industry-specific design best practices.

📝 Enhancement Note: The role offers a clear path for growth within a specialized industry, allowing a designer to build expertise in fashion/eyewear branding and marketing while honing core design and project management skills.

🌐 Work Environment

Office Type: This is an on-site position at the St-Laurent, QC location. The work environment is expected to be a professional office setting, likely with a dedicated creative workspace.

Office Location(s): The office is located in St-Laurent, Quebec, a well-established business area in Montreal, offering accessibility via public transport and proximity to various amenities.

Workspace Context:

• A collaborative office environment where designers work alongside marketing and sales teams, fostering idea exchange and alignment.

• Access to up-to-date design software and hardware, including the Adobe Creative Suite, and potentially digital asset management systems.

• Opportunities for regular interaction with team members, including designers, marketers, and potentially management, for feedback and project discussions.

Work Schedule: The standard work schedule is full-time, Monday to Friday, aligning with typical business operations. While the role requires presence in the office, the dynamic nature of marketing campaigns might occasionally necessitate some flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement suggests a preference for collaborative workflows and direct team interaction, which is often beneficial for creative roles where spontaneous brainstorming and feedback are valuable.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and design aesthetic alignment with WestGroupe's brands.

• First Interview: Typically with an HR representative or Hiring Manager, focusing on general qualifications, experience, and cultural fit. You may be asked to walk through selected portfolio pieces.

• Design Challenge/Portfolio Review: A more in-depth session where you present your portfolio, discuss your design process, and potentially complete a small design task relevant to the role's responsibilities (e.g., creating a social media graphic concept or critiquing existing campaign visuals).

• Final Interview: May involve meeting with senior marketing leadership or department heads to discuss strategic contributions and long-term fit.

Portfolio Review Tips:

• Curate Selectively: Showcase your strongest work that best represents the skills required for this role (print, digital, branding, layout). Include 5-8 diverse projects.

• Highlight Brand Consistency: Emphasize projects where you maintained brand guidelines or adapted designs for different brands effectively.

• Showcase Process: For key projects, briefly explain your design process, from initial brief and concept development to final execution and rationale behind your design choices.

• Include Bipartisan Work: If possible, include examples of bilingual marketing materials or explain how you would approach creating them.

• Professional Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate, whether it's a digital PDF or a website.

Challenge Preparation:

• Understand the Brands: Research WestGroupe's brands (Fysh, Evatik, KLiiK Denmark, OTP, Superflex Kids) to grasp their individual aesthetics, target audiences, and market positioning.

• Industry Awareness: Familiarize yourself with current trends in eyewear marketing, fashion advertising, and digital design for retail.

• Design Principles: Be ready to discuss fundamental design principles like typography, color theory, layout, and visual hierarchy in the context of marketing materials.

• Problem-Solving: Prepare to discuss how you would approach a hypothetical design brief, such as creating a visual concept for a new product launch or a promotional campaign.

📝 Enhancement Note: The interview process will likely place a strong emphasis on your portfolio and your ability to articulate your design process and strategic thinking, especially concerning brand consistency and bilingual content creation.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Illustrator: For vector graphics, logos, and illustrations.

• Adobe Photoshop: For image editing, manipulation, and digital asset creation.

• Adobe InDesign: For layout design of print materials such as catalogues, lookbooks, and advertisements.

Analytics & Reporting:

• While not a primary focus for a Graphic Designer, familiarity with how visual assets perform on digital platforms (e.g., social media engagement, website click-through rates) is beneficial. Understanding basic analytics for campaign effectiveness can inform design choices. CRM & Automation:

• OneDrive/SharePoint: For file sharing, collaboration, and cloud storage of design assets and project files.

• Digital Asset Management (DAM) Systems: Familiarity with systems for organizing, storing, and retrieving marketing assets is a plus, ensuring efficient access and usage of brand assets.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite is non-negotiable. Experience with cloud-based collaboration tools like OneDrive/SharePoint is also expected for seamless workflow integration within the team.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce visually appealing and effective designs that capture attention and communicate brand messages.

• Brand Stewardship: A commitment to upholding and enhancing the visual identity and integrity of each brand within the portfolio.

• Collaboration & Teamwork: A willingness to work closely with colleagues, share ideas, and contribute to a supportive team environment.

• Efficiency & Precision: A focus on delivering high-quality work on time, with meticulous attention to detail in both design execution and file preparation.

• Adaptability: The ability to respond to feedback, adapt to changing project requirements, and manage multiple tasks in a dynamic market.

Collaboration Style:

• Cross-functional Integration: The role requires seamless collaboration with marketing teams to understand campaign objectives and with sales teams to ensure materials support their efforts.

• Feedback-Driven: An open approach to receiving and incorporating feedback from peers, managers, and potentially external stakeholders to refine designs.

• Knowledge Sharing: A culture that encourages sharing design insights, industry trends, and best practices within the creative and marketing teams.

📝 Enhancement Note: The company likely fosters a culture that values creative excellence balanced with a strong understanding of business objectives and brand consistency. Teamwork and clear communication are essential for managing multiple brands and international markets.

⚡ Challenges & Growth Opportunities

Challenges:

• Brand Versatility: Effectively designing for multiple distinct eyewear brands, each with its own target audience and aesthetic, requires significant adaptability.

• Fast-Paced Environment: Meeting tight deadlines for campaigns, trade shows, and product launches in a dynamic fashion/retail sector.

• Bilingual Content Creation: Ensuring accuracy and cultural appropriateness in both English and French marketing materials.

• Staying Current: Keeping up with evolving design trends, digital marketing technologies, and best practices in the competitive eyewear industry.

Learning & Development Opportunities:

• Advanced Design Techniques: Access to training or workshops on new features within Adobe Creative Suite or emerging design software.

• Industry Trends: Opportunities to attend industry webinars, trade shows, or conferences to stay abreast of creative and marketing trends in the optical sector.

• Project Leadership: Potential to lead design aspects of smaller campaigns or take ownership of specific brand's visual assets as experience grows.

• Cross-Departmental Exposure: Gaining deeper insights into marketing strategy, product development, and sales through ongoing collaboration.

📝 Enhancement Note: This role presents an excellent opportunity to develop deep expertise in fashion and product branding within a niche market, coupled with strong project management and cross-cultural communication skills.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to design for multiple brands with distinct visual identities. How did you ensure brand consistency while differentiating each brand?" (Assesses brand management and versatility)

• "Walk us through your process for creating a key visual for a marketing campaign, from concept to final execution. What tools did you use, and what was your rationale?" (Evaluates design process and strategic thinking)

• "How do you manage competing deadlines and priorities when working on several design projects simultaneously?" (Tests project management and organizational skills)

• "How would you approach designing marketing materials for both Canadian and US markets, considering potential language and cultural nuances?" (Focuses on bilingual and international market understanding) Company & Culture Questions:

• "What do you know about WestGroupe and our brands? What interests you about this specific role and industry?" (Gauges research and genuine interest)

• "How do you stay updated on the latest graphic design trends and technologies, especially within the fashion or eyewear industry?" (Assesses continuous learning and industry awareness)

• "Describe your ideal team environment and how you contribute to a collaborative creative process." (Evaluates cultural fit and teamwork) Portfolio Presentation Strategy:

• Storytelling: For each project, tell a brief story: the objective, your role, your creative process, the challenges, and the outcome.

• Highlight Key Skills: Point out specific examples that showcase your proficiency in Illustrator, Photoshop, InDesign, typography, layout, and bilingual design.

• Showcase Impact: If possible, discuss the impact of your designs (e.g., increased engagement, successful campaign execution, positive feedback).

• Prepare for Q&A: Be ready to answer detailed questions about your design choices, technical execution, and problem-solving approaches.

📝 Enhancement Note: Candidates should prepare to articulate their design philosophy, demonstrate a deep understanding of brand management, and showcase their ability to execute high-quality creative work in a bilingual, international context.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on the WestGroupe careers portal.

• Curate your portfolio: Ensure it prominently features your best print and digital design work, with a specific emphasis on examples demonstrating brand guideline adherence, multi-brand experience, and bilingual content creation.

• Tailor your resume: Highlight your 2-3 years of experience in graphic design and marketing coordination, emphasizing proficiency in Adobe Creative Suite and your bilingual capabilities. Quantify achievements where possible.

• Prepare your presentation: Be ready to articulate your design process, rationale behind your creative choices, and experience with project management during the interview process. Practice walking through your portfolio.

• Research WestGroupe: Familiarize yourself with the company's history, mission, and all its brands (Fysh, Evatik, KLiiK Denmark, OTP, Superflex Kids) to demonstrate genuine interest and understanding of their market position.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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