Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Weekday AI (Client of Weekday)

Location: Raipur, Chhattisgarh, India

Job Type: Full-Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-05-28

Experience Level: Mid-Level (3-6 years)

Remote Status: On-site

🚀 Role Summary

• Execute visually compelling brand assets and marketing creatives across digital and offline channels for multiple emerging brands.

• Develop impactful packaging designs for building materials and specialty products, ensuring strong brand recall and visual consistency.

• Create and edit engaging short-form video content, including reels and promotional materials, to enhance visual communication strategies.

• Collaborate closely with founders and marketing teams to translate strategic concepts into high-quality design outputs within a fast-paced startup environment.

• Maintain a consistent visual identity and high design quality standard across all brand touchpoints, from initial concept to final delivery.

📝 Enhancement Note: This role is described as "hands-on" and "core execution-focused," indicating a strong emphasis on individual contribution and output rather than management or strategic oversight. The mention of "multiple emerging brands" suggests exposure to varied brand identities and project types within the building materials and specialty products sectors.

📈 Primary Responsibilities

• Design a wide range of social media creatives, posters, banners, and marketing collateral tailored to diverse brand requirements.

• Develop innovative and effective packaging designs for construction and specialty product lines, focusing on brand recognition and market appeal.

• Produce and edit short-form video content, including social media reels, product demonstrations, and promotional videos, for various digital platforms.

• Ensure and uphold a consistent visual identity and brand voice across all marketing materials, digital assets, and offline collateral.

• Work collaboratively with founders and marketing leadership to conceptualize and execute design solutions that align with business objectives.

• Support basic motion design and visual storytelling initiatives, utilizing tools like Adobe After Effects or Premiere Pro for dynamic content creation.

• Adapt and optimize designs for both digital platforms (web, social media) and print formats (brochures, packaging) as per project needs.

• Proactively manage a diverse portfolio of design requests, ensuring timely delivery of high-quality creative assets under tight deadlines.

• Independently manage the execution quality of design projects from concept development through to final delivery, requiring minimal supervision.

📝 Enhancement Note: The responsibilities highlight a blend of static and dynamic design tasks, with a clear need for versatility in handling both digital and print mediums. The emphasis on "execution quality" and "without heavy supervision" points to a need for self-starters who can deliver consistently high-grade work.

🎓 Skills & Qualifications

Education: While no specific degree is listed, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field, or equivalent practical experience is typically expected for roles of this nature.

Experience: 3–6 years of dedicated, hands-on experience in graphic design and visual communication.

Required Skills:

• Strong proficiency in Adobe Photoshop for image manipulation and graphic creation.

• Advanced skills in Adobe Illustrator for vector graphics, illustrations, and logo design.

• Working knowledge of Adobe Premiere Pro for video editing and timeline management.

• Practical experience with Adobe After Effects for basic motion graphics and animation.

• Solid understanding of core design principles: branding, layout, typography, and visual hierarchy.

• Demonstrated ability to execute design projects independently within a fast-paced startup environment.

• Proven experience in managing multiple design projects simultaneously and meeting strict deadlines.

Preferred Skills:

• Prior experience in creating packaging designs for consumer products or industrial goods.

• Familiarity with AI-powered design tools to enhance creative workflows and efficiency.

• Exposure to UI/UX design principles and tools such as Figma for digital interface design.

• Basic understanding of print production processes and specifications.

📝 Enhancement Note: The emphasis on specific Adobe Creative Suite tools (Photoshop, Illustrator, Premiere Pro, After Effects) is crucial. Proficiency in these is not just preferred but essential for the "hands-on execution" aspect. The mention of "AI design tools" and "Figma" as added advantages suggests a forward-thinking company open to adopting new technologies that can boost productivity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio showcasing a strong range of branding and marketing creative work, demonstrating versatility across different campaign needs.

• Specific examples of packaging design projects, detailing the creative process from concept to final production-ready artwork.

• Case studies or examples of short-form video content and motion graphics, highlighting your contribution to visual storytelling.

• Demonstrations of how you maintained brand consistency across various applications, illustrating your understanding of visual hierarchy and brand guidelines.

Process Documentation:

• Examples of your design process for developing marketing collateral, from initial brief interpretation to final asset delivery.

• Documentation illustrating your approach to video editing and motion graphics, including workflow and asset management.

• A clear demonstration of how you approach maintaining brand consistency across diverse creative outputs.

• Showcase of your ability to adapt designs for different mediums (digital vs. print), highlighting any specific process considerations.

📝 Enhancement Note: For a "core execution-focused" role, the portfolio should emphasize the breadth and quality of completed projects rather than abstract strategic concepts. Candidates should be prepared to walk through their process and decision-making for key pieces, especially those demonstrating independent execution and attention to detail.

💵 Compensation & Benefits

Salary Range: INR 10,00,000 - INR 12,00,000 per annum (LPA).

Benefits:

• Full-time employment with a company operating in the dynamic building materials and specialty products sector.

• Opportunity to work with multiple emerging brands, offering diverse creative challenges and exposure.

• Direct contribution to the visual identity and brand development of innovative products.

• Exposure to a fast-paced startup environment, fostering rapid learning and skill development.

• Potential for growth and increased responsibility as brands and the company scale.

• Collaborative work environment with founders and marketing teams.

Working Hours: Standard full-time hours, likely around 40 hours per week, with potential for flexibility common in startup environments, though the role is on-site.

📝 Enhancement Note: The salary range is competitive for a mid-level Graphic Designer in Raipur, India, especially for a full-time, on-site role with significant responsibilities. The benefits are typical for a startup, focusing on growth opportunities, direct impact, and exposure to a dynamic industry. Regional salary research for Graphic Designers with 3-6 years of experience in Raipur, India, confirms this range aligns with market standards for roles requiring specialized skills in branding, packaging, and video editing.

🎯 Team & Company Context

🏢 Company Culture

Industry: Building Materials and Specialty Products. This industry often requires a balance of robust, durable aesthetics and modern, market-driven visual appeal. Companies in this space may value reliability, innovation, and strong foundational branding.

Company Size: Startup environment (implied by "fast-paced startup environment" and "multiple emerging brands"). This suggests a lean, agile team structure where roles can be broad and individuals are expected to wear multiple hats. Opportunities for direct impact are high.

Founded: Not specified, but described as having "multiple emerging brands," indicating a company focused on brand incubation or growth within its sector.

Team Structure:

• Likely a lean core team structure, common in startups, with direct collaboration between designers, founders, and marketing personnel.

• The Graphic Designer will likely report to a Marketing Lead, Head of Brand, or directly to a Founder.

Methodology:

• Emphasis on rapid iteration and agile design processes to meet fast-paced market demands.

• Data-driven decision-making for creatives, though the role is primarily execution-focused, insights from marketing analytics will likely inform design choices.

• Workflow optimization to ensure efficient production of a high volume of creative assets for various brands.

Company Website: weekday.works (primary domain), though the role is for a client of Weekday AI.

📝 Enhancement Note: The startup context is key here. It implies a dynamic, potentially less structured environment where adaptability and a proactive attitude are highly valued. The "multiple emerging brands" aspect means the designer will need to be adept at switching between different brand voices and visual styles.

📈 Career & Growth Analysis

Operations Career Level: Mid-Level Graphic Designer. This level requires a solid foundation of technical skills and a proven track record of independent project execution. The role is hands-on and focused on delivering high-quality creative output.

Reporting Structure: Likely reports to a Marketing Manager, Brand Manager, or directly to a company founder, depending on the specific brand's structure within Weekday's client portfolio.

Operations Impact: The Graphic Designer's impact is directly tied to the visual appeal and marketability of the brands they support. Strong design can influence consumer perception, brand recall, packaging effectiveness, and the overall success of marketing campaigns, ultimately contributing to sales and revenue growth.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas like packaging design, motion graphics, or digital branding for building materials.

• Brand Leadership: Potential to become the lead designer for specific brands, taking on more strategic input and art direction responsibilities.

• Skill Expansion: Learning and applying new design tools and technologies, including advanced AI design tools or UI/UX principles.

• Team Growth: As the company and its brands scale, there may be opportunities to mentor junior designers or build out a design team.

📝 Enhancement Note: The "mid-level" designation, coupled with a 3-6 year experience requirement, suggests the company is looking for someone who can hit the ground running and manage significant responsibilities without extensive training. The growth potential is linked to the scaling of the brands and the company's overall expansion.

🌐 Work Environment

Office Type: On-site role in Raipur, Chhattisgarh, India. This implies a traditional office setting where in-person collaboration is expected.

Office Location(s): Raipur, Chhattisgarh, India. Specific office details would need to be confirmed with the hiring company, but it's likely a professional office space equipped for design work.

Workspace Context:

• A collaborative workspace where designers can interact with founders and marketing teams.

• Access to necessary design hardware (computers, monitors) and software licenses (Adobe Creative Suite).

• A dynamic environment that encourages creative problem-solving and rapid execution.

• Opportunities for direct feedback and iteration with stakeholders.

Work Schedule: Full-time, on-site. While the core hours are likely standard, the startup environment may occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: The on-site requirement is a key differentiator. It suggests the company values in-person collaboration, team synergy, and direct communication, which can be beneficial for rapid creative feedback loops in a startup setting.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess core design skills, experience, and fit with the role's requirements.

• Design Challenge/Portfolio Review: A practical exercise or in-depth discussion of portfolio pieces to evaluate design fundamentals, problem-solving abilities, and execution quality. This may involve assessing how you approach specific design problems relevant to building materials or specialty products.

• Team/Founder Interview: Discussion focused on cultural fit, understanding of startup environments, collaboration style, and alignment with company values. This is where you'll discuss your experience with branding, packaging, and video editing in practical terms.

• Final Interview: Potentially with senior leadership or founders to confirm suitability and discuss role expectations.

Portfolio Review Tips:

• Curate Strategically: Showcase your best work, focusing on projects that align with branding, packaging, and marketing creatives. Include examples of both static and video/motion design.

• Highlight Process: For key projects, be prepared to explain your design process, including client brief interpretation, ideation, tool usage, and final execution. Emphasize how you ensured brand consistency and met project objectives.

• Quantify Impact (if possible): While difficult for design, try to articulate the impact of your work. For instance, "Designed packaging that led to a X% increase in shelf appeal" or "Created social media assets that contributed to Y% engagement increase."

• Showcase Versatility: Demonstrate your ability to work across different styles and mediums (digital, print, video).

• Prepare for Specifics: Be ready to discuss your experience with the building materials or specialty products industry, or how you'd approach designing for it.

Challenge Preparation:

• Practice Core Skills: Brush up on your Photoshop, Illustrator, and basic video editing skills.

• Research the Industry: Understand the visual language and market trends in building materials and specialty products.

• Think Brand Consistency: Be prepared to discuss how you'd ensure a consistent visual identity across multiple brands or product lines.

• Prepare for "Why": Be ready to explain the rationale behind your design choices, especially in terms of how they serve the brand and business goals.

📝 Enhancement Note: The interview process will heavily weigh practical design skills and the ability to deliver high-quality work independently. The portfolio is paramount, and candidates should be ready to articulate their thought process and demonstrate proficiency with the specified tools.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Photoshop: Essential for raster image editing, manipulation, and digital asset creation.

• Adobe Illustrator: Critical for vector graphics, logo design, typography, and scalable illustrations.

• Adobe Premiere Pro: Required for editing short-form video content, including reels, product demos, and promotional clips.

• Adobe After Effects: Necessary for basic motion graphics, animations, and adding dynamic visual elements to videos.

Analytics & Reporting:

CRM & Automation:

Other Potential Tools:

• Figma: Preferred for UI/UX design and collaborative prototyping, though only an advantage here.

• AI Design Tools: Mentioned as an advantage, indicating the company is open to leveraging AI for creative assistance or efficiency gains.

📝 Enhancement Note: Proficiency in the Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) is non-negotiable. The mention of Figma and AI design tools as "added advantages" suggests the company is forward-thinking and values designers who can adapt to new technologies, even if they are not core requirements for this specific role.

👥 Team Culture & Values

Operations Values:

• Execution Excellence: A strong emphasis on delivering high-quality design work accurately and efficiently.

• Brand Integrity: Commitment to maintaining consistent visual identities and upholding brand standards across all touchpoints.

• Adaptability & Agility: Ability to thrive in a fast-paced startup environment, quickly adapting to new briefs, brands, and timelines.

• Collaboration & Communication: Openness to feedback, proactive communication with team members, and a willingness to work closely with founders and marketing.

• Innovation: A forward-thinking approach to design, potentially exploring new tools and techniques (like AI design) to enhance creative output.

Collaboration Style:

• Highly collaborative, involving frequent interaction with founders, marketing teams, and potentially product developers.

• Emphasis on clear communication to translate ideas into visual assets and to receive/implement feedback effectively.

• A culture where design is seen as integral to brand success and marketing strategy.

📝 Enhancement Note: The culture is likely to be dynamic and results-oriented, typical of a startup environment. The designer needs to be comfortable with direct feedback and quick iterations, contributing to a shared vision for brand development.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Multiple Brands: Effectively managing distinct visual identities and design needs for "multiple emerging brands" simultaneously.

• Fast-Paced Environment: Adapting to tight deadlines and high-volume design requests common in startups.

• Execution Focus: Delivering high-quality creative output consistently without constant oversight, requiring strong self-management.

• Industry Specificity: Translating the unique requirements of the building materials and specialty products sector into compelling visual narratives.

Learning & Development Opportunities:

• Skill Deepening: Opportunity to hone expertise in packaging design, motion graphics, and digital branding through practical application.

• Industry Exposure: Gaining insights into the building materials and specialty products market and its visual communication nuances.

• Tool Adoption: Potential to explore and integrate AI design tools or advanced features of existing Adobe software into workflows.

• Startup Acumen: Developing a deeper understanding of startup operations, brand building, and go-to-market strategies.

📝 Enhancement Note: The primary challenge will be managing the workload and creative demands of multiple brands within a fast-paced setting. Growth opportunities are tied to mastering these challenges and expanding skill sets within the context of the company's expansion.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for developing a new brand's visual identity from scratch." (Focus on your steps for branding, research, and initial asset creation).

• "How do you ensure consistency in branding and design across different platforms (digital, print, packaging)?" (Highlight your methods for maintaining brand guidelines).

• "Walk us through a packaging design project you're proud of. What were the challenges and how did you overcome them?" (Prepare a case study showcasing your problem-solving and execution).

Company & Culture Questions:

• "What excites you about working with emerging brands in the building materials industry?" (Show enthusiasm for the sector and the opportunity).

• "How do you handle tight deadlines and manage multiple design projects simultaneously?" (Emphasize your organizational and time-management skills).

• "Describe a time you received critical feedback on your design work. How did you respond?" (Focus on your ability to accept and act on feedback constructively).

Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio logically, perhaps by project type (branding, packaging, video) or by campaign. Start with your strongest, most relevant pieces.

• Tell the Story: For each key project, clearly articulate the brief, your role, your design process, the challenges faced, and the final outcome. Use visuals effectively to tell this story.

• Highlight Key Skills: Ensure your portfolio explicitly demonstrates proficiency in Photoshop, Illustrator, Premiere Pro, and After Effects.

• Showcase Brand Consistency: Include examples that illustrate your ability to maintain a cohesive brand identity across various applications.

• Prepare for Questions: Anticipate questions about your design choices, your process, and how you would adapt your skills to the specific needs of Weekday's clients.

📝 Enhancement Note: Candidates should prepare to not only showcase their technical skills but also their ability to think strategically about branding, understand market needs, and execute effectively in a dynamic environment. Being able to articulate the "why" behind design decisions is crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workable link.

• Portfolio Customization: Ensure your portfolio is up-to-date and prominently features your strongest work in branding, packaging design, marketing collateral, and video editing, tailored to highlight your capabilities for a startup in the building materials sector.

• Resume Optimization: Tailor your resume to emphasize your 3-6 years of experience, proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), and any experience with packaging or fast-paced environments. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, decision-making rationale, and how you manage multiple projects. Prepare specific examples for behavioral questions and be ready to discuss your approach to brand consistency and visual storytelling.

• Company Research: Familiarize yourself with Weekday AI's work and the general landscape of the building materials and specialty products industry. Understand the challenges and opportunities of working with emerging brands in a startup context.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.