Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Vastian

Location: United States

Job Type: FULL_TIME

Category: Art & Design / Marketing / Healthcare

Date Posted: 2026-01-05

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Lead the visual execution and creative development of Vastian's brand identity across all client-facing marketing and sales collateral.

• Translate complex healthcare and laboratory quality compliance concepts into clear, compelling, and engaging visual narratives.

• Drive user experience improvements and conversion optimization through UI/UX enhancements on the company's Webflow website.

• Collaborate closely with marketing leadership and subject matter experts to ensure design solutions effectively communicate technical information and support demand generation initiatives.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with a strong emphasis on B2B SaaS and healthcare industry experience. The focus is on translating technical concepts into visually appealing assets, suggesting a need for strategic thinking beyond just aesthetic execution. The mention of UI/UX evolution on Webflow indicates a modern, digital-first approach to design within the company.

📈 Primary Responsibilities

• Brand & Visual Storytelling:

  • Design engaging digital ad campaigns and social media graphics to enhance brand reach and audience engagement.
  • Develop comprehensive sales collateral, including one-pagers, detailed case studies, comparison tables, persuasive presentations, and informative product sheets.
  • Create impactful trade show materials, such as booth graphics, banners, and promotional handouts, to support event marketing efforts.
  • Maintain and enforce strict brand consistency across all customer touchpoints, ensuring a unified brand experience.

• Website & Digital Experience:

  • Contribute to the evolution of UI/UX on the Vastian Webflow website, focusing on improving user journeys and boosting conversion rates.
  • Design effective landing pages, compelling calls-to-action (CTAs), and supporting visual elements to drive demand generation campaigns.
  • Produce high-quality graphics and visual assets for blog posts, whitepapers, and other gated content to enhance content marketing efforts.

• Collaboration & Execution:

  • Partner effectively with marketing leadership and subject matter experts to translate intricate technical concepts into easily understandable and visually appealing graphics.

  • Manage a diverse project pipeline simultaneously, adeptly handling varying deadlines and multiple stakeholders without compromising design quality.

  • Demonstrate agility by iterating quickly on designs based on constructive feedback while upholding high creative and brand standards.

  • Maintain and continuously evolve the company's brand guidelines, design templates, and asset libraries to ensure organizational efficiency and consistency.

  • Proactively identify opportunities for creative improvements and suggest visual enhancements to elevate the brand's aesthetic and impact.

📝 Enhancement Note: The responsibilities are detailed and segmented into clear functional areas, typical for a mid-level design role. The emphasis on "translating technical concepts" and "visual storytelling" highlights the strategic importance of this role in communicating Vastian's value proposition in the healthcare compliance space. The inclusion of Webflow suggests a need for adaptability in web design tools.

🎓 Skills & Qualifications

Education: While not explicitly stated, a Bachelor's degree in Graphic Design, Visual Communications, or a related field is typically expected for professional design roles.

Experience: 2-5 years of professional graphic design experience, with a strong preference for candidates who have worked within the B2B SaaS or healthcare industries.

Required Skills:

• Expert proficiency in Adobe Creative Suite, specifically InDesign, Photoshop, and Illustrator, for creating a wide range of visual assets.

• Demonstrated strength in presentation design, with proven experience in creating impactful and persuasive sales decks using PowerPoint.

• A robust portfolio showcasing exceptional visual storytelling, sophisticated layout design, and a consistent application of brand identity.

• Experience with or a strong willingness to learn Webflow for website design and UI/UX enhancements.

• Meticulous attention to detail and an unwavering commitment to upholding brand standards and visual integrity.

• Strong project management capabilities, enabling the ability to manage multiple concurrent projects and deadlines effectively.

• Excellent communication skills, both written and verbal, with a demonstrated comfort in providing and receiving constructive creative feedback.

Preferred Skills:

• Prior experience designing for highly regulated industries such as healthcare, life sciences, or finance.

• Familiarity with fundamental UI/UX principles to enhance digital product and website design.

• A solid understanding of B2B marketing strategies and demand generation tactics.

• Experience with CRM platforms like Salesforce and marketing automation tools such as Pardot (Account Engagement).

• Knowledge of accessibility standards in design to ensure inclusivity and compliance.

📝 Enhancement Note: The requirements clearly distinguish between essential proficiencies and desirable additions. The specific mention of PowerPoint for sales decks and Webflow for website design points to key tools the candidate will be expected to use. The preference for regulated industry experience is crucial for understanding Vastian's market.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that distinctly demonstrates a strong ability in visual storytelling, showcasing how design communicates complex ideas.

• Examples of sophisticated layout design for various collateral types (e.g., brochures, reports, digital assets) that highlight aesthetic quality and readability.

• Evidence of consistent brand application across diverse projects, proving adherence to brand guidelines and visual identity standards.

Process Documentation:

• Demonstrate an understanding of the design process from concept to final delivery, including initial brief interpretation, concept development, iteration, and final asset production.

• Showcase experience with managing design projects efficiently, including timeline management, stakeholder communication, and feedback integration.

• Highlight experience in maintaining and organizing design assets and brand guidelines for team-wide accessibility and consistency.

📝 Enhancement Note: For a graphic design role, the portfolio is paramount. The emphasis here is on demonstrating not just creative output but also the strategic thinking behind it, particularly in the context of B2B SaaS and healthcare. The "process documentation" aspect relates to how the candidate manages their workflow and contributes to organizational design resources.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 2-5 years of experience in the US, a competitive salary range is estimated to be between $60,000 and $85,000 annually. This estimate considers the B2B SaaS/healthcare focus and the on-site work arrangement.

Benefits:

• Comprehensive Medical, Dental, and Vision Insurance plans to support employee health and well-being.

• Short- and Long-Term Disability coverage to provide financial security during unforeseen circumstances.

• Life Insurance and Accidental Death & Dismemberment (AD&D) coverage for peace of mind.

• Optional Supplemental Life Insurance for additional protection.

• A robust 401(k) savings plan to support long-term financial goals, likely with an employer match.

• Generous Paid Time Off (PTO) to promote work-life balance and employee rejuvenation.

Working Hours: The standard working hours are typically 40 hours per week, consistent with a full-time, on-site position. Some flexibility may be available for project deadlines.

📝 Enhancement Note: The salary range is a professional estimate based on national averages for this role and experience level, adjusted for the implied cost of living in the general US location and the specific industry focus. The benefits listed are directly drawn from the provided text and are presented to highlight Vastian's commitment to employee welfare.

🎯 Team & Company Context

🏢 Company Culture

Industry: Vastian operates in the Healthcare and Laboratory Quality, Compliance, and Accreditation Solutions sector, a niche but critical area focused on improving patient safety and healthcare outcomes through software.

Company Size: Vastian is a private equity-backed, fast-growing SaaS business. While the exact number isn't given, this implies a dynamic, potentially agile environment with resources for growth and innovation, likely ranging from 50-200 employees based on "small, focused team" and "scaling company."

Founded: Founded in 1995, Vastian has a long-standing history in its industry, combining nearly 30 years of experience with the agility of a growing SaaS company.

Team Structure:

• The Graphic Designer will be part of a "small, focused team" within the marketing department, working closely with marketing leadership.

• This role will likely report to a Marketing Manager or Director, with direct collaboration across marketing functions and with subject matter experts in healthcare/lab quality.

Methodology:

• Vastian's approach centers on providing a "standardized, centralized solution" that automates quality and compliance tasks. The design function will support this by creating clear, compliant, and professional communications.

• The company likely emphasizes a data-driven approach to marketing, where design effectiveness is measured by engagement, conversion, and brand perception.

• Workflow optimization and efficiency are core to Vastian's SaaS platform, suggesting that the design team will also aim for process efficiency in asset creation and management.

Company Website: https://www.vastian.com/

📝 Enhancement Note: The company context emphasizes Vastian's established presence in a critical healthcare niche combined with its growth trajectory as a SaaS business. This suggests a culture that values both expertise and innovation, where design plays a key role in communicating complex solutions to a professional audience.

📈 Career & Growth Analysis

Operations Career Level: This role is for a mid-level Graphic Designer, typically requiring 2-5 years of experience. It offers significant ownership and creative autonomy within the design function.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or Director. This provides a clear line of communication and mentorship, with opportunities to influence marketing strategy through design.

Operations Impact: The designer's work will directly impact Vastian's brand perception, sales effectiveness, and demand generation efforts. By translating complex healthcare compliance solutions into accessible visuals, the designer contributes to the company's ability to acquire and retain clients, thereby directly influencing revenue and business growth.

Growth Opportunities:

• Skill Expansion: Opportunity to deepen expertise in UI/UX for Webflow, potentially explore motion graphics or other digital design disciplines as the company scales.

• Industry Specialization: Develop specialized knowledge in healthcare and compliance design, becoming a go-to expert for regulated industry visuals.

• Leadership Potential: As the company grows, there may be opportunities to lead design projects, mentor junior designers, or evolve into a Lead Designer or Design Manager role.

• Cross-Functional Exposure: Gain broader marketing experience by working closely with demand generation, content, and product marketing teams.

📝 Enhancement Note: The growth analysis highlights how this role can be a stepping stone. The emphasis on "meaningful work" and "strong creative ownership" suggests a positive environment for a designer looking to make a tangible impact and grow their career within a specialized industry.

🌐 Work Environment

Office Type: This is an on-site role, suggesting a traditional office environment where in-person collaboration and team synergy are valued.

Office Location(s): The company is based in Lawrenceville, GA, outside Atlanta. This location offers access to the broader Atlanta metropolitan area's resources and talent pool.

Workspace Context:

• The workspace is likely designed to foster collaboration, with opportunities for direct interaction with marketing colleagues and subject matter experts.

• Access to standard design software and potentially collaborative project management tools will be provided to support efficient workflow.

• The small, focused team environment implies a close-knit atmosphere where designers can easily connect with others and contribute to team projects.

Work Schedule: The standard work schedule is likely 9 AM to 5 PM, Monday through Friday, with 40 hours per week. While deadlines might require occasional extended hours, the company emphasizes a "very pro-employee benefits package," suggesting a commitment to work-life balance.

📝 Enhancement Note: The on-site nature of the role suggests a traditional office setting that prioritizes in-person collaboration, which can be beneficial for creative teams. The location in Lawrenceville, GA, is noted for its proximity to Atlanta.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A recruiter or hiring manager will likely review applications and portfolios, followed by a brief introductory call to assess basic qualifications and cultural fit.

• Portfolio Review & Design Challenge: Candidates will be asked to present their portfolio, discussing specific projects, design choices, and their impact. A practical design challenge may be assigned to assess skills in translating complex information or creating specific collateral types relevant to Vastian's business.

• Team/Hiring Manager Interview: Further interviews will focus on deeper discussions about design philosophy, problem-solving skills, collaboration style, and alignment with Vastian's culture and mission.

• Final Interview: Potentially with senior leadership, focusing on strategic thinking, long-term vision for the role, and overall fit within the company's growth trajectory.

Portfolio Review Tips:

• Curate Strategically: Showcase 3-5 of your strongest projects that best align with B2B SaaS, healthcare, or complex technical communication. Highlight projects involving sales collateral, digital advertising, or web design.

• Tell a Story: For each project, clearly articulate the problem you were solving, your design process, the tools used, your specific contributions, and the measurable outcomes or impact (e.g., increased engagement, improved conversion, clearer communication).

• Demonstrate Brand Consistency: Include examples that explicitly show your ability to maintain and evolve brand guidelines.

• Highlight Technical Translation: If possible, include projects where you successfully translated complex or technical information into accessible and visually appealing designs.

• Prepare for Webflow/PowerPoint: Be ready to discuss your experience with presentation design tools like PowerPoint and your familiarity or eagerness to learn Webflow.

Challenge Preparation:

• Understand Vastian's Business: Research Vastian's solutions, target audience (quality leaders, lab directors, hospital administrators), and the healthcare compliance landscape.

• Focus on Clarity and Compliance: For any design challenge, prioritize clear communication and adherence to brand standards. In healthcare, accuracy and professionalism are paramount.

• Showcase Process: Be prepared to explain your thought process, not just present a final design. This includes sketching, wireframing, and iterating based on potential feedback.

📝 Enhancement Note: This section provides actionable advice for candidates, emphasizing the importance of a targeted portfolio and preparation for specific interview components like a design challenge and discussing tools like Webflow and PowerPoint.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in InDesign, Photoshop, and Illustrator for creating a wide array of marketing and sales collateral.

• Presentation Software: Strong skills in PowerPoint are essential for developing sales decks and client presentations.

• Webflow: Experience with or a strong willingness to learn Webflow for website design, UI/UX evolution, and landing page creation.

Analytics & Reporting:

• While not explicitly listed, familiarity with analytics tools (e.g., Google Analytics, Webflow's built-in analytics) to understand website performance and user behavior would be beneficial for UI/UX design decisions.

CRM & Automation:

• Salesforce: Familiarity with Salesforce is listed as a "nice to have," indicating an understanding of how marketing materials integrate into the sales funnel.

• Marketing Automation Platforms: Experience with platforms like Pardot (now Account Engagement) is also preferred, suggesting the need to design assets that work effectively within automated marketing workflows.

📝 Enhancement Note: This section directly pulls from the "Skills & Experience" section, highlighting the core technologies expected of the Graphic Designer and their relevance to Vastian's operational tools.

👥 Team Culture & Values

Operations Values:

• Quality & Compliance: Aligned with Vastian's mission, a core value is a commitment to quality, accuracy, and professionalism in all design outputs, reflecting the importance of these principles in healthcare.

• Collaboration: The emphasis on working closely with marketing leadership and subject matter experts points to a collaborative environment where teamwork and shared understanding are key.

• Innovation & Growth: As a fast-growing SaaS company, Vastian likely values initiative, creativity, and a forward-thinking mindset, encouraging designers to propose improvements and evolve the brand.

• Efficiency & Impact: The company's SaaS nature suggests a focus on streamlined processes and measurable impact, expecting designers to produce effective visuals efficiently.

Collaboration Style:

• Cross-Functional Integration: The designer will need to collaborate closely with marketing and subject matter experts, requiring clear communication to translate technical needs into visual solutions.

• Feedback-Driven Iteration: A culture of giving and receiving constructive feedback is implied, essential for refining designs and ensuring they meet objectives.

• Proactive Contribution: The role encourages taking initiative and proactively suggesting creative improvements, fostering a culture of shared ownership and continuous enhancement.

📝 Enhancement Note: This section infers cultural values and collaboration styles based on the company's industry, growth stage, and explicit descriptions of teamwork and initiative.

⚡ Challenges & Growth Opportunities

Challenges:

• Translating Complexity: The primary challenge will be translating intricate healthcare compliance and quality concepts into visually simple, engaging, and accurate designs for a professional audience.

• Brand Evolution: As a growing company, maintaining brand consistency while also evolving the visual identity to remain modern and competitive will be an ongoing challenge.

• Balancing Stakeholder Needs: Juggling requests from various stakeholders (marketing, sales, subject matter experts) with potentially differing priorities and creative visions.

• Digital Transformation: Staying current with digital design trends and optimizing designs for various online platforms (website, social media, ads) while ensuring accessibility.

Learning & Development Opportunities:

• Specialized Design Skills: Deepen expertise in UI/UX for web design (Webflow), potentially exploring areas like data visualization for compliance reports.

• Industry Knowledge: Gain a strong understanding of the healthcare and laboratory quality compliance sector, becoming a valuable asset in communicating within this niche.

• Marketing Strategy Integration: Learn how design directly supports B2B marketing goals, demand generation, and sales enablement strategies.

• Career Progression: Opportunities to take on more responsibility, lead design initiatives, and potentially mentor future team members as the company scales.

📝 Enhancement Note: This section anticipates potential challenges inherent in the role and industry, framing them as opportunities for professional development and skill enhancement.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you had to translate a highly technical or complex concept into a clear visual. What was your process, and what was the outcome?" (Focus on your problem-solving, communication, and impact.)

• "How do you ensure brand consistency across a wide range of marketing materials and platforms?" (Highlight your understanding of brand guidelines, asset management, and attention to detail.)

Company & Culture Questions:

• "What interests you about Vastian's mission in healthcare quality and compliance?" (Show you've researched the company and connect with its purpose.)

• "How do you approach collaboration with non-designers, such as subject matter experts or marketing leads?" (Emphasize your communication skills and ability to translate needs.)

Portfolio Presentation Strategy:

• Structure: Organize your portfolio logically, perhaps by project type (e.g., sales collateral, digital campaigns). For each project, clearly state the objective, your role, your process, key design decisions, and the results.

• Narrative: Tell a compelling story for each piece, focusing on how your design solved a problem or achieved a goal. Use metrics if available to quantify impact.

• Tool Focus: Be prepared to discuss your proficiency with Adobe Creative Suite, PowerPoint, and your experience (or eagerness to learn) with Webflow.

• Brand Alignment: Explicitly show how your design work aligns with brand guidelines and contributes to a cohesive visual identity.

📝 Enhancement Note: This section offers specific, actionable advice for preparing for interviews, including sample questions and strategies for presenting the portfolio, tailored to the Graphic Designer role at Vastian.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Vastian's isolvedhire portal.

• Portfolio Customization: Ensure your submitted portfolio prominently features work relevant to B2B SaaS, healthcare, digital advertising, sales collateral, and presentation design. Tailor your selection to showcase your ability to translate complex information visually.

• Resume Optimization: Update your resume to highlight keywords such as "Graphic Design," "Adobe Creative Suite," "InDesign," "Photoshop," "Illustrator," "Presentation Design," "Brand Consistency," "UI/UX," "Webflow," and any experience in B2B SaaS or healthcare. Quantify achievements where possible.

• Interview Preparation: Practice articulating your design process, your experience with key tools, and your understanding of Vastian's business and mission. Prepare to discuss your portfolio projects in detail and be ready for a potential design challenge.

• Company Research: Thoroughly research Vastian, its products, its target market, and its company culture. Understand how design contributes to their mission of improving healthcare quality and compliance.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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