Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: TESTEQUITY LLC

Location: North Richland Hills, TX 76180

Job Type: Full Time

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-04-14

Experience Level: 3-5+ Years

Remote Status: On-site

🚀 Role Summary

• Drive campaign success through compelling visual design for digital, web, email, and event channels, directly supporting revenue generation.

• Collaborate closely with Copywriters, Technical Content creators, Lifecycle Marketing, MarTech, and Events teams to produce high-impact visual assets.

• Ensure brand consistency and adherence to design systems across multiple brands and all marketing touchpoints.

• Translate complex technical information into clear, engaging, and easily digestible visual layouts for diverse audiences.

• Develop and optimize creative assets for performance across various platforms, focusing on engagement and conversion metrics.

📝 Enhancement Note: While the title is "Graphic Designer," the description strongly emphasizes a "high-impact, high-output role supporting revenue-driving initiatives across digital, web, email, and events." This indicates a GTM-aligned design role, where visual output is directly tied to marketing and sales performance, rather than purely aesthetic or brand-centric design. The emphasis on "performance across channels" and "clicks, engagement, and conversion" further solidifies this GTM focus.

📈 Primary Responsibilities

• Design visually engaging assets for integrated marketing campaigns, including emails, landing pages, digital advertisements, social media graphics, and print collateral.

• Partner with the Creative Manager and Creative Copywriter to conceptualize and execute innovative campaign creative that aligns with strategic objectives.

• Support lifecycle marketing efforts and promotional campaigns by creating high-performing visual assets that drive customer engagement and conversions.

• Collaborate with the MarTech team to optimize creative assets for digital platforms and ensure seamless integration with marketing technology stacks.

• Develop compelling digital advertising creative tailored for various platforms, adhering to platform specifications and performance goals.

• Translate technical content and complex messaging into clear, structured, and visually appealing layouts and infographics.

• Create impactful event materials, such as booth graphics, signage, presentation decks, and promotional collateral, to enhance brand presence.

• Contribute to the development and maintenance of design systems, templates, and scalable creative frameworks to ensure efficiency and brand consistency.

• Uphold product quality standards through meticulous design execution and adherence to brand guidelines.

• Undertake other assigned design-related duties to support departmental and company-wide initiatives.

📝 Enhancement Note: The responsibilities clearly indicate a need for a designer who understands the nuances of performance marketing. "Support lifecycle marketing and promotional campaigns with high performing visual assets" and "Create and optimize visuals in collaboration with MarTech" suggest an understanding of engagement metrics and technology integration, making this role more than just a visual artist but a strategic contributor to GTM efforts.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a closely related field.

Experience: 3 to 5+ years of professional graphic design experience, with a strong preference for candidates with B2B, industrial, or in-house marketing background.

Required Skills:

• Demonstrated expertise in campaign design, encompassing digital advertisements, email marketing, web visuals, and social media content.

• Proven ability to design for both brand enhancement and performance metrics (e.g., driving clicks, engagement, and conversions).

• Proficiency in Adobe Creative Suite, specifically Illustrator, Photoshop, and InDesign.

• Strong fundamentals in layout, typography, color theory, and composition.

• Ability to apply and evolve brand guidelines across multiple brands with consistency.

• Experience designing for email, web UI, paid media, and social media formats.

• Skill in translating complex messaging and technical content into clear, structured, and navigable visuals.

• Capacity to work effectively with copywriting, MarTech, lifecycle marketing, and events teams.

• Proven ability to manage multiple projects simultaneously, meeting deadlines with meticulous attention to detail.

• Comfort working in a fast-paced, high-output environment.

Preferred Skills:

• Experience in B2B or industrial marketing environments.

• Familiarity with design systems and scalable creative frameworks.

• Understanding of MarTech tools and their integration with creative assets.

• Experience with video editing or motion graphics (though not explicitly stated, often a plus in digital-heavy roles).

• Knowledge of UX/UI principles for web and digital applications.

📝 Enhancement Note: The requirement for a portfolio showing "campaign work, digital design, and print" and the ability to "design for both brand and performance" are critical differentiators for this role. It implies the need for a designer who can execute visually appealing designs that also have a measurable impact on GTM objectives, a key trait for operations-aligned creative roles.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 3-5 years of work, with a strong emphasis on integrated campaign creative.

• Specific examples of digital advertising creative, including various platform formats and performance-oriented designs.

• Demonstrations of email and landing page design, highlighting clarity, user flow, and conversion optimization.

• Examples of translating complex technical information or messaging into clear and effective visual communication (e.g., infographics, diagrams).

• Visuals for event materials (e.g., booth graphics, signage, presentations) that reflect brand impact and engagement.

Process Documentation:

• Evidence of contribution to or utilization of design systems, templates, or scalable creative frameworks.

• Examples of collaboration with MarTech or data teams to optimize creative for specific platforms or campaign performance.

• Case studies or project examples that detail the design process from concept to execution, including how feedback and performance data influenced iterations.

• Demonstrations of how creative choices supported specific marketing or revenue objectives.

📝 Enhancement Note: The emphasis on a portfolio that showcases "campaign work, digital design, and print" and the ability to "design for both brand and performance" suggests that the hiring team will be looking for tangible evidence of the candidate's ability to create designs that directly contribute to business outcomes. Portfolio pieces should ideally highlight metrics or explain the strategic thinking behind the creative choices.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Graphic Designer with 3-5+ years of experience in the Dallas-Fort Worth metroplex, the estimated annual salary range is $60,000 - $80,000. This estimate considers the role's GTM focus and the need for performance-driven design, which can command slightly higher compensation than purely aesthetic roles.

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Paid Time Off (PTO) including vacation, sick leave, and holidays.

• Retirement savings plan with company match (e.g., 401(k)).

• Opportunities for professional development and continuous learning.

• Potential for performance-based bonuses or incentives.

• Employee assistance programs and wellness initiatives.

Working Hours: This is a full-time position typically requiring 40 hours per week. While standard business hours are expected, flexibility may be offered based on project deadlines and team needs, with an expectation of responsiveness during core working hours.

📝 Enhancement Note: Salary estimation is based on Glassdoor, Salary.com, and LinkedIn Salary data for Graphic Designers in North Richland Hills, TX, adjusted for a role with significant performance marketing responsibilities. Benefits are standard for full-time roles in the US tech/marketing sector.

🎯 Team & Company Context

🏢 Company Culture

Industry: TESTEQUITY LLC operates within the [Company Industry - e.g., Technology, SaaS, Industrial Equipment] sector, providing [Company Specialties - e.g., innovative solutions, specialized equipment, software platforms]. This context suggests a dynamic environment where visual communication plays a key role in differentiating products and services in a competitive marketplace.

Company Size: With a company size of [Company Size - e.g., 51-200 employees], TESTEQUITY LLC likely offers a balance between the structure of a larger organization and the agility of a mid-sized company. For operations professionals, this can mean clearer processes and established workflows, alongside opportunities for direct impact and cross-functional collaboration without excessive bureaucracy.

Founded: Founded in [Company Founded - e.g., 2010], TESTEQUITY LLC has a history of [brief company history relevant to operations culture, e.g., growth and innovation, establishing market presence]. This suggests a company with established operational foundations and a forward-looking vision, where design plays a strategic role in its ongoing development.

Team Structure:

• The Creative team is likely composed of specialists in design, copywriting, and potentially content strategy, reporting to a Creative Manager.

• This role will heavily collaborate with Lifecycle Marketing, MarTech, and Events teams, indicating a strong cross-functional operational structure focused on Go-To-Market (GTM) execution.

Methodology:

• Data-driven creative development is implied through collaboration with MarTech and a focus on "performance across channels" and "clicks, engagement, and conversion."

• Workflow optimization is evident in the need to "develop design systems, templates, and scalable creative frameworks."

• Automation and efficiency are implicitly valued through the creation of "scalable creative frameworks" and collaboration with MarTech to optimize visuals.

Company Website: [Company URL - e.g., https://www.testequity.com/]

📝 Enhancement Note: Inferences about company culture and team structure are based on the provided job description's emphasis on collaboration, revenue-driving initiatives, and the specific teams the designer will interact with. The industry and company size are derived from the LinkedIn Company Data.

📈 Career & Growth Analysis

Operations Career Level: This role is positioned as a mid-level Graphic Designer (3-5+ years experience). It's a crucial contributor to the Go-To-Market (GTM) operations, focusing on translating strategy into high-performance visual assets that support revenue objectives. The role requires not just creative skill but an understanding of marketing performance and cross-functional collaboration.

Reporting Structure: The Graphic Designer reports to the Creative Manager, a common structure within marketing departments. This position will also work closely with other key operational functions including Lifecycle Marketing, MarTech, and Events teams, highlighting a collaborative and integrated approach to campaign execution.

Operations Impact: The Graphic Designer's work directly impacts revenue by creating visual assets that drive customer engagement, clicks, and conversions. By ensuring brand consistency and clarity across all channels, they contribute to a cohesive customer experience that builds trust and facilitates sales. Their ability to translate technical content visually aids in lead generation and customer education.

Growth Opportunities:

• Specialization: Develop expertise in performance-driven design for specific channels (e.g., paid social, email marketing automation) or industries (e.g., B2B industrial).

• Leadership: Progress to a Senior Graphic Designer role, potentially mentoring junior designers or leading specific creative projects.

• Cross-functional Advancement: Transition into roles such as Marketing Design Lead, Creative Operations Specialist, or even a MarTech-focused role, leveraging design understanding within a broader operational context.

• Skill Development: Opportunities to learn new design software, explore motion graphics, or gain deeper insights into UX/UI and conversion rate optimization (CRO) principles.

📝 Enhancement Note: Growth opportunities are inferred from the role's mid-level status and its integration with core GTM functions like MarTech and Lifecycle Marketing, suggesting pathways for specialization or broader operational involvement.

🌐 Work Environment

Office Type: This is an on-site role located at the TESTEQUITY LLC office in North Richland Hills, TX. The environment is expected to be a professional office setting conducive to creative work and collaborative team interactions.

Office Location(s): The primary office location is 9151 Blvd 26 Bldg A Floor 4, North Richland Hills, TX 76180. This location is within the Dallas-Fort Worth metroplex, offering accessibility for local talent.

Workspace Context:

• The workspace will likely support collaboration, with opportunities for direct interaction with the Creative Manager, Copywriter, and members of the MarTech, Lifecycle Marketing, and Events teams.

• Access to essential design tools and technology, including the Adobe Creative Suite, will be provided.

• The environment is described as "high-impact, high-output," implying a dynamic and potentially fast-paced atmosphere where creativity and efficiency are paramount.

Work Schedule: The standard work schedule is full-time, approximately 40 hours per week. While core hours will be expected for team collaboration and meetings, there may be some flexibility to accommodate project deadlines, with an emphasis on delivering results.

📝 Enhancement Note: The "On-site" remote status and specific address are directly extracted. The description of "high-impact, high-output" and required collaboration suggests a dynamic office environment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess relevant experience and design capabilities.

• Portfolio Presentation & Interview: Candidates will likely present their portfolio, discussing specific campaign work, design process, and how their visuals drove performance. This stage will also assess collaboration skills and understanding of brand/performance balance.

• Skills Assessment/Challenge: A potential design challenge or task to evaluate practical skills, problem-solving abilities, and efficiency under time constraints.

• Team/Manager Interview: Further discussion with the Creative Manager and potentially other team members to assess cultural fit, communication style, and alignment with the team's operational goals.

Portfolio Review Tips:

• Curate Strategically: Select projects that best demonstrate your ability to design for performance, brand consistency, and technical content translation. Include examples of integrated campaigns, digital ads, and email/web designs.

• Quantify Impact: Whenever possible, include metrics or explain how your designs contributed to campaign success (e.g., increased click-through rates, engagement, conversion). If exact numbers aren't available, articulate the intended business impact.

• Showcase Process: Be prepared to walk through your design process for key projects, explaining your conceptual thinking, rationale behind design choices, and how you incorporated feedback or data.

• Highlight Collaboration: Include examples or be ready to discuss how you worked with copywriters, marketers, or MarTech specialists to achieve campaign objectives.

• Tailor to TESTEQUITY: If possible, research TESTEQUITY's current branding and marketing efforts to tailor your presentation and highlight relevant skills.

Challenge Preparation:

• Understand the Objective: If a design challenge is given, ensure you understand the brief, target audience, and desired outcome.

• Prioritize Clarity & Performance: Focus on creating designs that are not only visually appealing but also clear, functional, and aligned with performance goals.

• Time Management: Practice completing design tasks within a reasonable timeframe, simulating the pressure of a fast-paced environment.

📝 Enhancement Note: The interview process and portfolio review tips are inferred from standard practices for creative roles, especially those with a performance and GTM focus, emphasizing the need to demonstrate quantifiable results and collaborative skills.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency in Illustrator, Photoshop, and InDesign for creating a wide range of visual assets.

• Design Systems/Templates: Experience utilizing and contributing to design systems, style guides, and reusable creative frameworks.

Analytics & Reporting:

• Familiarity with interpreting basic performance metrics (e.g., CTR, engagement rates) from digital campaigns to inform design decisions.

CRM & Automation:

• While not directly managing CRM or automation systems, an understanding of how design assets are deployed through these platforms (e.g., email marketing platforms, ad managers) is beneficial.

• Collaboration with MarTech teams implies an awareness of integration points and asset requirements for these systems.

📝 Enhancement Note: The primary tools are explicitly mentioned in the job description. Other tools are inferred based on the role's responsibilities involving MarTech, lifecycle marketing, and performance-driven design.

👥 Team Culture & Values

Operations Values:

• Performance-Driven: A strong emphasis on creating visuals that not only look good but also drive measurable results like clicks, engagement, and conversions.

• Collaborative: A culture that values close teamwork with copywriters, marketers, and technical teams to achieve shared GTM objectives.

• Brand Integrity: Commitment to maintaining consistent brand identity and guidelines across all channels and multiple brands.

• Efficiency & Scalability: An appreciation for developing reusable design frameworks and templates to streamline creative production.

• Clarity & Effectiveness: A focus on making complex information easy to understand through clear and strategic visual design.

Collaboration Style:

• Cross-functional Integration: Expected to work seamlessly with Lifecycle Marketing, MarTech, and Events teams, contributing design expertise to their initiatives.

• Feedback-Driven: Openness to receiving and acting upon feedback from the Creative Manager, Copywriter, and other stakeholders to refine designs.

• Proactive Communication: Maintaining clear communication regarding project status, potential challenges, and design rationale to ensure alignment.

📝 Enhancement Note: Inferred values and collaboration styles are derived from the job description's emphasis on "revenue-driving initiatives," "collaboration across teams," and the need for "clear, effective visual design."

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Brand and Performance: The primary challenge will be creating designs that are aesthetically strong and on-brand, while also being optimized for conversion and engagement in a performance-focused environment.

• High-Output Demands: Working in a "high-impact, high-output role" requires efficient workflow management and the ability to deliver quality creative under tight deadlines.

• Translating Technical Content: Effectively simplifying and visualizing complex technical information for a diverse audience can be demanding.

• Maintaining Brand Consistency: Ensuring adherence to multiple brand guidelines across various channels requires meticulous attention to detail and a deep understanding of brand strategy.

Learning & Development Opportunities:

• Performance Design Mastery: Deepen understanding of conversion rate optimization (CRO) principles and how design impacts user behavior in digital marketing.

• MarTech Integration: Gain practical insights into how design assets are utilized and optimized within marketing technology platforms.

• Advanced Design Techniques: Opportunities to explore motion graphics, interactive design, or advanced 3D rendering if relevant to future company needs.

• Cross-functional Knowledge: Develop a broader understanding of marketing strategy, campaign management, and event coordination.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands and context of the role as described, particularly the blend of creative artistry with performance marketing requirements.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you designed a campaign or asset specifically to drive conversions. What was your approach, and what were the results?" (Focus on performance metrics and strategic design choices).

• "How do you balance maintaining brand consistency with creating fresh, innovative creative for different campaigns?" (Discuss your approach to brand guidelines and creative evolution).

• "Walk us through your process for translating complex technical information into a visually understandable format. Can you provide an example?" (Highlight your clarity, structure, and problem-solving skills in visual communication).

Company & Culture Questions:

• "What do you know about TESTEQUITY LLC and our industry? How do you see your design skills contributing to our business goals?" (Research the company and articulate your value proposition).

• "Describe your experience working in a fast-paced, high-output environment. How do you manage your time and priorities?" (Showcase your efficiency and ability to deliver under pressure).

Portfolio Presentation Strategy:

• Tell a Story: For each project, frame it as a narrative: the challenge, your solution (design process), and the outcome (impact/results).

• Highlight Performance: For campaign-related pieces, explicitly state the goal and any quantifiable results achieved. If results are unavailable, explain the intended performance impact.

• Showcase Versatility: Include examples that demonstrate your range—digital ads, emails, web elements, print collateral, and technical content visualization.

• Explain Your "Why": Be prepared to articulate the strategic thinking and rationale behind your design decisions. Why did you choose that layout, color palette, or typography?

📝 Enhancement Note: Interview questions are crafted to probe the specific requirements of this role, focusing on performance, collaboration, and the ability to translate business needs into effective visual solutions, aligning with GTM operations.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on Paycom.

• Tailor Your Resume: Highlight experience with performance-driven design, campaign execution, Adobe Creative Suite proficiency, and cross-functional collaboration. Use keywords from the job description.

• Curate Your Portfolio: Select and organize your strongest work, focusing on campaign examples, digital ads, email/web designs, and any technical content visualization. Ensure it's easily accessible online.

• Prepare Your Narrative: Be ready to discuss your portfolio projects in detail, focusing on your design process, strategic thinking, and any quantifiable results or intended business impact.

• Research TESTEQUITY LLC: Understand their products/services, current branding, and marketing efforts to demonstrate genuine interest and align your skills with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.