Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Techtronic Industries - TTI

Location: Anderson, SC, United States

Job Type: Full-Time

Category: Creative & Media / Art & Design

Date Posted: April 21, 2026

Experience Level: Mid-Level (Implied 2-5 years)

Remote Status: On-site

🚀 Role Summary

• This role focuses on translating brand strategy into tangible visual assets, encompassing packaging, point-of-purchase displays, advertising, and collateral materials.

• The Graphic Designer will be responsible for ensuring all creative output strictly adheres to established brand guidelines and is prepared for production.

• Collaboration is key, involving close work with the Art Director and the broader design team to manage timelines, resolve creative challenges, and maintain brand integrity.

• A significant aspect of the role includes the creation of physical mockups to effectively present concepts and designs in meetings.

📝 Enhancement Note: While the input data suggests a "Graphic Designer" role, the extensive details regarding packaging, point-of-purchase materials, and potential flexographic printing experience, alongside the company's industry (Tools, Floor Care), indicate a strong leaning towards Product Marketing Design or Industrial Design Support within a GTM context. The responsibilities are heavily tied to the physical product lifecycle and its go-to-market presentation, rather than general marketing collateral. This role requires a blend of creative design and production-readiness, with a focus on tangible product presentation.

📈 Primary Responsibilities

• Conceptualize and execute compelling brand materials, including but not limited to, packaging designs, point-of-purchase (POP) displays, advertising campaigns, and various collateral pieces.

• Ensure all designed assets are production-ready, meeting stringent press file specifications and adhering to brand guidelines.

• Collaborate effectively with the Art Director and the design team to manage project timelines, troubleshoot creative and technical issues, and maintain brand consistency.

• Develop and build physical mockups of designs for presentation to stakeholders, effectively communicating visual concepts and product appeal.

• Translate complex brand strategies into clear, impactful visual communication that resonates with target audiences and supports sales objectives.

• Maintain a comprehensive understanding of TTI's product lines, brand standards, and the manufacturing processes relevant to packaging and collateral production.

📝 Enhancement Note: The original description emphasizes "press-ready files" and "packaging," which are critical for a GTM strategy. The responsibilities have been expanded to reflect the full lifecycle of design from concept to production-ready asset, including the strategic intent behind these materials in a sales and marketing context.

🎓 Skills & Qualifications

Education:

Experience:

• Proven experience in graphic design, with a focus on creating marketing and product-related visual assets.

• Specific experience in setting up files for Flexographic printing is highly preferred, demonstrating an understanding of production-specific requirements.

Required Skills:

• Adobe Creative Suite Proficiency: Expert-level command of Illustrator, Photoshop, and InDesign is essential for all design tasks.

• Brand Guideline Adherence: Ability to meticulously follow and apply brand standards across all creative outputs.

• Production File Setup: Strong understanding of preparing files for various printing processes, ensuring quality and accuracy.

• File Management: Excellent organizational skills for managing digital assets and project files efficiently.

• Communication Skills: Ability to articulate design concepts clearly and professionally, both verbally and in writing.

• Initiative & Self-Motivation: Proactive approach to tasks, requiring minimal supervision.

• Detail-Oriented: Keen eye for detail to ensure accuracy in design and production-ready files.

• Teamwork & Collaboration: Ability to work effectively within a creative team and foster a positive working environment.

Preferred Skills:

• Sketching ability for rapid concept visualization.

• Photography and video knowledge for broader content creation capabilities.

• Experience in manufacturing or consumer goods design.

📝 Enhancement Note: The requirements have been structured to highlight the practical, production-oriented skills crucial for this role, particularly in relation to manufacturing and GTM execution. The "pluses" have been integrated into preferred skills for better clarity.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated selection of design projects demonstrating proficiency in packaging design, advertising, and collateral creation.

• Examples showcasing adherence to brand guidelines and the ability to translate brand strategy into visual assets.

• Work samples that highlight expertise in setting up production-ready files for print, ideally including examples related to Flexographic printing.

• Visualizations of physical mockups created for presentation purposes, illustrating concept development and stakeholder communication.

Process Documentation:

• While not explicitly stated as a requirement for the portfolio, candidates should be prepared to discuss their design process, from initial concepting and brief interpretation to final file delivery.

• Be ready to articulate how you ensure quality control and accuracy throughout the design and pre-press stages.

• Demonstrate an understanding of workflow management within a design team, including collaboration and timeline adherence.

📝 Enhancement Note: The input clearly states "Please be prepared to share a portfolio." This section elaborates on what constitutes a strong portfolio for this specific role, emphasizing the practical and production-focused aspects relevant to Techtronic Industries' product offerings.

💵 Compensation & Benefits

Salary Range:

Benefits:

• Comprehensive health, dental, and vision insurance plans.

• Retirement savings plan, such as a 401(k), with potential company match.

• Paid time off, including vacation days, sick leave, and holidays.

• Opportunities for professional development and continuing education.

• Potential for employee discounts on Techtronic Industries products.

Working Hours:

• This is a full-time position, typically requiring 40 hours per week. While a standard business schedule is expected, the fast-paced environment may occasionally require flexibility to meet project deadlines.

📝 Enhancement Note: Salary range estimation is based on general U.S. market data for mid-level graphic designers, adjusted for location (Anderson, SC) and specialized industry requirements. Benefits are typical for a large, established corporation like Techtronic Industries.

🎯 Team & Company Context

🏢 Company Culture

Industry:

Company Size:

Founded:

Team Structure:

• The Graphic Designer will likely be part of a broader Creative or Marketing team, reporting to an Art Director.

• Collaboration will extend to product development, marketing, and production teams.

Methodology:

• TTI's culture promotes Innovation Leaders, suggesting a drive for creative solutions and continuous improvement in product design and marketing.

• Total Ownership implies accountability and a proactive approach to problem-solving and project management.

• Candid Communication fosters an environment where feedback is shared openly to improve processes and outcomes.

Company Website:

• https://www.ttigroup.com/

📝 Enhancement Note: The company description and values provide significant context for the role. The emphasis on "People First," "Total Ownership," and "Innovation Leaders" suggests a dynamic but structured environment where contributions are valued and growth is possible. The specific industry dictates a strong focus on product-centric design.

📈 Career & Growth Analysis

Operations Career Level:

Reporting Structure:

• The Graphic Designer will report to an Art Director, forming a key part of the creative team.

Operations Impact:

• The Graphic Designer's work directly impacts the Go-To-Market (GTM) strategy by creating compelling visual assets for products.

• Effective packaging and advertising designs are crucial for brand perception, consumer engagement, and ultimately, sales performance.

Growth Opportunities:

• Specialization: Develop deeper expertise in specific areas like Flexographic printing, packaging engineering liaison, or digital asset creation for e-commerce.

• Skill Advancement: Gain proficiency in new design software, 3D rendering, or motion graphics through company-provided training or external courses.

• Leadership Potential: Progress to a Senior Graphic Designer role, mentoring junior designers, or potentially moving into an Art Director position with proven creative leadership and project management skills.

• Cross-Functional Movement: Opportunities to work more closely with product management or marketing teams to gain a broader understanding of the GTM lifecycle.

📝 Enhancement Note: The growth analysis is tailored to a design role within a large manufacturing company, focusing on how a Graphic Designer can evolve their career within such an organization, particularly concerning GTM and product marketing aspects.

🌐 Work Environment

Office Type:

• This is an on-site role, requiring the designer to work from the Techtronic Industries facility in Anderson, SC.

Office Location(s):

Workspace Context:

• The workspace will likely be equipped with industry-standard design software and hardware.

• Collaboration is a key cultural value, so the office design may facilitate team interaction, brainstorming sessions, and quick consultations with colleagues and the Art Director.

• Access to resources for building physical mockups will be available.

Work Schedule:

• Standard full-time working hours are expected, likely Monday through Friday.

• Given the "fast-paced environment" and the need to meet production deadlines, occasional overtime or adjusted hours might be necessary.

📝 Enhancement Note: The emphasis on "on-site" and the "fast-paced environment" are critical for setting expectations for the work setting. The description of TTI's culture also informs the collaborative nature of the workspace.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: HR or a recruiter will likely conduct an initial review of applications, focusing on educational background, core software proficiency, and relevant experience.

• Portfolio Review: Candidates will be asked to share their portfolio. This is a critical step where the Art Director and/or design team will assess the quality, creativity, and relevance of the candidate's work to TTI's product lines and brand aesthetic.

• Technical Interview: This may involve a discussion about specific design challenges, software usage, and production processes (e.g., Flexographic printing file setup).

• Culture Fit Interview: Candidates will meet with team members and potentially management to assess alignment with TTI's cultural values (People First, Total Ownership, Candid Communication, Innovation Leaders, One Team Mentality).

• Potential Design Challenge: A practical exercise may be assigned, either during the interview or as a take-home task, to evaluate problem-solving skills and creative execution under specific constraints.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your skills in packaging, advertising, and collateral design. Prioritize work that reflects the style and complexity of TTI's product offerings (e.g., power tools, home appliances).

• Highlight Production Readiness: Include examples of files prepared for print, detailing your process for ensuring accuracy, color management, and bleed/trim specifications. If you have Flexographic printing experience, ensure this is clearly demonstrated.

• Showcase Brand Adherence: Present projects where you successfully applied existing brand guidelines or developed new visual identities within established frameworks.

• Demonstrate Problem-Solving: For each project, briefly explain the challenge, your approach, and the outcome. This shows your thought process and ability to deliver effective solutions.

• Include Mockups: If possible, include visuals of physical mockups you've created. This demonstrates your ability to visualize and present concepts in a tangible form.

• Keep it Concise: Aim for a portfolio that is impactful and easy to navigate, typically featuring 5-8 strong, relevant projects.

Challenge Preparation:

• Review TTI's brands and product lines to understand their visual identities and target markets.

• Practice setting up print-ready files in Adobe InDesign or Illustrator, focusing on common production requirements.

• Prepare to discuss your design process, how you handle feedback, and how you collaborate with cross-functional teams.

• Be ready to articulate how your design decisions support marketing objectives and influence consumer behavior.

📝 Enhancement Note: This section provides actionable advice for candidates, focusing on how to best present their qualifications and prepare for the specific demands of a design role within a manufacturing and consumer goods company.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite:

  • Illustrator: Essential for vector graphics, logo creation, and detailed illustrations.
  • Photoshop: Critical for image editing, retouching, and creating raster-based designs for packaging and advertising.
  • InDesign: Primary tool for layout design of collateral, brochures, and print production files.

• CAD Software (Preferred):

  • CAD (Computer-Aided Design): General proficiency is a plus, indicating an ability to work with technical drawings or 3D models.
  • SolidWorks (Plus): Specific experience with SolidWorks is highly beneficial for understanding or working with 3D product models, crucial for packaging design that integrates with product form.

Analytics & Reporting:

CRM & Automation:

• Not directly applicable to the core responsibilities of a Graphic Designer, but understanding how marketing collateral integrates with CRM and automation platforms for campaign deployment is advantageous.

📝 Enhancement Note: The "Tools & Technology Stack" is heavily informed by the "Requirements" section, emphasizing the critical Adobe Suite tools and the preferred CAD software given the company's product focus.

👥 Team Culture & Values

Operations Values:

• Innovation Leaders: The design team is expected to bring fresh ideas and creative solutions to visual communication challenges, pushing boundaries within brand parameters.

• Total Ownership: Designers are expected to take full responsibility for their projects, from concept to delivery, ensuring quality and timely completion.

• Candid Communication: Open and honest feedback is encouraged within the design team and with the Art Director to foster continuous improvement and resolve issues effectively.

• One Team Mentality: Collaboration is paramount. Designers must work harmoniously with colleagues, Art Directors, and other departments to achieve shared goals.

• People First: A supportive environment where individual contributions are recognized, and professional development is encouraged.

Collaboration Style:

• Cross-Functional Integration: Close collaboration with Marketing, Product Development, and Production teams to ensure designs meet strategic objectives and manufacturing requirements.

• Feedback Loops: Active participation in design critiques and brainstorming sessions to refine concepts and improve final output.

• Proactive Communication: Regularly updating stakeholders on project progress, potential challenges, and design rationale.

📝 Enhancement Note: This section directly translates TTI's stated cultural values into the context of a design team's daily operations and interactions, providing insight into how these values are lived.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creativity with Brand Constraints: Effectively innovating and creating compelling designs while strictly adhering to established brand guidelines and production limitations.

• Fast-Paced Environment: Managing multiple projects simultaneously with tight deadlines inherent in a manufacturing and GTM context.

• Technical Production Requirements: Ensuring designs are perfectly optimized for specific printing processes like Flexography, which have unique technical demands.

• Cross-Functional Alignment: Navigating feedback and requirements from various departments (Marketing, Product, Sales) to deliver a cohesive final product.

Learning & Development Opportunities:

• Advanced Software Training: Opportunities to deepen expertise in Adobe Creative Suite or learn new design tools relevant to product visualization and marketing.

• Industry Workshops: Attending workshops or webinars focused on packaging design trends, print production techniques, and GTM strategy.

• Mentorship: Learning from experienced Art Directors and design professionals within TTI.

• Exposure to Product Development: Gaining insights into the product design and engineering process to better inform packaging and marketing collateral creation.

📝 Enhancement Note: This section identifies potential challenges inherent in the role and company context and outlines specific learning opportunities relevant to a graphic designer in the manufacturing industry.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a new product from concept brief to final, production-ready packaging design." (Focus on workflow, software use, and problem-solving).

• "How do you ensure your designs align with brand guidelines while still being innovative and impactful?" (Highlight creative thinking within constraints).

• "Walk us through a project where you had to overcome a significant technical challenge related to print production or file setup." (Demonstrate problem-solving and technical acumen).

Company & Culture Questions:

• "What interests you about Techtronic Industries and our brands (e.g., Milwaukee, Ryobi)?" (Research the company and its products).

• "How do you embody TTI's cultural values, such as 'Total Ownership' or 'One Team Mentality,' in your work?" (Provide specific examples).

Portfolio Presentation Strategy:

• Narrative is Key: For each project presented, tell a story. Explain the objective, your role, your design process, the tools used, the challenges faced, and the final outcome.

• Quantify Impact: If possible, mention any measurable results of your design work (e.g., "This packaging design contributed to a 10% increase in shelf appeal," or "The advertising campaign resulted in X leads").

• Focus on Relevance: Emphasize projects that are most similar to the work described in the job description (packaging, POP, print collateral) and demonstrate your understanding of manufacturing/print production.

• Technical Clarity: Be prepared to discuss the technical aspects of your files, especially if showing print-ready examples. Explain your choices regarding color modes, resolution, bleeds, and specific print requirements.

📝 Enhancement Note: Interview preparation advice is tailored to the specific role, company, and industry, with sample questions and portfolio presentation tips designed to help candidates showcase their suitability.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided Workday link: https://tti.wd1.myworkdayjobs.com/TTI_PE/job/Anderson-SC/Graphic-Designer_R72619

• Customize Your Resume: Tailor your resume to highlight experience with Adobe Creative Suite, packaging design, print production (especially Flexographic printing if applicable), and any CAD software. Use keywords from the job description.

• Prepare Your Portfolio: Ensure your online or PDF portfolio is up-to-date, showcases relevant projects (packaging, advertising, collateral), and includes examples of production-ready files or discussions about your print production process. Be ready to discuss your work in detail.

• Research TTI: Familiarize yourself with Techtronic Industries, its various brands (Milwaukee, Ryobi, Hoover, etc.), and their product lines. Understand their market position and visual branding.

• Practice Your Narrative: Be ready to articulate your design process, your problem-solving approach, and how your skills align with TTI's culture and the specific requirements of this role during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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