Middle Graphic Designer | SKVOT

📍 Job Overview

Job Title: Middle Graphic Designer | SKVOT

Company: Laba Group

Location: Kyiv, Kyiv city, Ukraine

Job Type: Full-Time

Category: Creative & Design Operations

Date Posted: 2026-05-29

Experience Level: Mid-Level (2-5 years)

Remote Status: Hybrid (with office option in Kyiv)

🚀 Role Summary

• Design visually compelling advertising and brand creatives, key visuals, informers, email visuals, and landing pages that align with the distinct SKVOT brand aesthetic.

• Integrate and leverage AI tools as a core production instrument for research, ideation, moodboarding, and generating high-quality visuals, rather than for novelty.

• Develop variations of strong creative concepts for A/B testing across different approaches, messages, and styles to optimize campaign performance.

• Adapt design materials for various formats, channels, and specific tasks while meticulously maintaining brand identity and quality standards.

• Collaborate within a fast-paced creative team, participating in brainstorming sessions and contributing to the development of new visual formats and strategies grounded in pop culture and contemporary digital aesthetics.

📝 Enhancement Note: This role is positioned within the EdTech sector, specifically for the SKVOT brand, which targets creative industries. The emphasis on AI tool integration and a "bold, slightly provocative, but clean and modern" brand aesthetic indicates a need for a designer who is not only technically proficient but also culturally aware and strategically minded. The hybrid work model suggests a blend of independent work and collaborative office engagement.

📈 Primary Responsibilities

• Conceptualize and create a wide range of visual assets including advertising creatives, brand identity elements, key visuals, informers, email campaign visuals, and landing pages, strictly adhering to the SKVOT brand guidelines.

• Employ AI tools strategically throughout the design production flow, from initial research and moodboarding to ideation and the generation of production-ready visuals, enhancing both speed and quality.

• Generate multiple strong creative variations for different audiences, channels, and campaign objectives, facilitating robust A/B testing and performance optimization.

• Execute precise adaptations of design materials across diverse digital platforms (Meta, TikTok, Reels, YouTube), advertising formats, and marketing channels, ensuring consistent brand messaging and visual integrity.

• Actively participate in team brainstorming sessions, contributing to the conceptualization of new visual strategies, formats, and the continuous evolution of the SKVOT brand's visual language.

• Drive the integration of AI tools into the daily design workflow, focusing on practical applications that accelerate efficient and high-quality material realization.

• Manage multiple design tasks concurrently, ensuring timely delivery and maintaining high standards within the dynamic tempo of a creative team engaged in launches and campaigns.

• Collaborate cross-functionally with marketing, product, and content teams to ensure design solutions effectively meet project goals and business objectives.

📝 Enhancement Note: The responsibilities highlight a strong emphasis on performance-driven design (A/B testing, conversion) and strategic AI integration, suggesting that candidates should demonstrate an understanding of how design directly impacts business outcomes in a digital-first environment. The need to adapt materials for various platforms implies a need for versatility and a deep understanding of digital media best practices.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a strong foundation in graphic design principles and a keen understanding of visual communication are essential. A degree in Graphic Design, Visual Arts, Marketing, or a related field is beneficial but secondary to a compelling portfolio.

Experience: A minimum of 2 years of dedicated experience in graphic or digital design, preferably within a creative agency, EdTech company, product-focused team, or a marketing department.

Required Skills:

• Demonstrated proficiency in creating advertising and brand creatives, key visuals, informers, email visuals, and landing pages that align with specific brand aesthetics.

• Proven ability to integrate and effectively utilize AI tools for visual generation, research, moodboarding, and ideation within a professional design production pipeline.

• Strong understanding and practical application of composition, typography, visual hierarchy, rhythm, and balance in graphic design.

• Expert-level command of design software, including Figma and the Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• In-depth knowledge of commercial design principles, understanding how visuals influence attention, emotion, conversion rates, and brand messaging.

• Experience in developing and scaling brand aesthetics across various digital formats and platforms, including social media visuals, performance creatives, and email marketing assets.

• Familiarity with modern digital formats and platforms such as Meta, TikTok, Reels, YouTube, and their specific design requirements.

• A keen understanding of contemporary digital visual culture, internet visual language, and current trends within the creative industries.

• Proven ability to generate multiple strong design options for different audiences, channels, and campaign objectives efficiently.

• Excellent self-organization, meticulous attention to detail, and the capacity to work effectively under tight deadlines within a fast-paced launch environment.

Preferred Skills:

• Experience in participating in brand-defining or special projects where design played a strategic role in shaping brand recognition, tone of voice, or visual systems.

• Familiarity with animation or motion graphics principles for creating dynamic digital assets.

• Understanding of UI/UX principles as they relate to landing page and digital interface design.

• Experience in A/B testing creative assets and analyzing performance data to inform design iterations.

📝 Enhancement Note: The emphasis on "a taste, visual thinking, typographic skills, and ability to work with the brand" in the portfolio requirement, coupled with the specific mention of AI tools as a "real production instrument," suggests that candidates should showcase a blend of artistic sensibility, technical skill, strategic application of AI, and a deep understanding of brand consistency within a dynamic digital context.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a strong sense of taste, visual thinking, and a deep understanding of typography and brand development.

• Examples of work that demonstrate the ability to create compelling key visuals, informers, email visuals, and landing pages that align with a specific brand's unique aesthetic.

• Case studies or project examples that highlight the strategic use of AI tools in the design and production process, emphasizing practical application and efficiency gains.

• Visuals that clearly illustrate an understanding of commercial design principles, including how design elements drive attention, emotion, and conversion.

Process Documentation:

• Projects that showcase an understanding of the full design production flow, from initial brief and reference gathering to concept development and final asset delivery.

• Examples of how design variations were generated for A/B testing and how performance data informed subsequent design iterations.

• Visuals that exemplify the ability to maintain a consistent brand tone of voice and visual system across diverse marketing channels and campaign touchpoints.

• Evidence of working within specific brand systems and contributing to their evolution or consistent application.

📝 Enhancement Note: For this role, the portfolio is paramount. It needs to go beyond just aesthetic appeal; it must demonstrate strategic thinking, practical application of tools (especially AI), and a clear understanding of how design drives business results in a digital marketing context. Documenting the process and rationale behind design choices, particularly those involving AI integration or A/B testing, will be crucial.

💵 Compensation & Benefits

Salary Range: Based on industry benchmarks for a Middle Graphic Designer in Kyiv, Ukraine, with 2-5 years of experience, and considering the hybrid work model and comprehensive benefits, an estimated salary range of 25,000 - 45,000 UAH per month is expected. This range can vary based on the candidate's specific skills, portfolio strength, and performance during the interview process.

Benefits:

• Flexible Schedule: A results-oriented work environment with a flexible approach to working hours, prioritizing output over strict time tracking.

• Hybrid Work Format: A blend of remote work and in-office collaboration at a pet-friendly office located in Podil, Kyiv, equipped with a generator and shelter.

• Unlimited Vacation: After 6 months of employment, employees are entitled to unlimited vacation days, managed based on personal needs and workload intensity.

• Learning & Development Support: Compensation for external training, sports activities, and mental/physical health support to maintain employee well-being and professional growth.

• Free Access to Courses: Unlimited access to all courses offered by Laba Group, enabling continuous learning and skill development.

• Impactful Projects: Opportunity to work on projects that contribute to personal growth and positively impact people's lives and careers.

• Global Company Exposure: Work within a rapidly scaling global company operating in 8 markets, offering exposure to international collaborations and diverse projects.

• Supportive Team Environment: A collaborative and supportive "dream team" that fosters open communication, mutual respect, and assistance with challenges.

• Initiative & Innovation: Encouragement of proactive participation, bold ideas, and a willingness to drive change, with minimal micromanagement and automated processes.

• Social Responsibility: Participation in regular charitable projects and fundraising initiatives supporting Ukraine and its defense forces.

Working Hours: Full-time employment with a flexible schedule, allowing employees to manage their hours effectively while ensuring productivity and meeting deadlines. The company emphasizes results over strict time tracking.

📝 Enhancement Note: The salary estimate is derived from an analysis of similar mid-level graphic design roles in Kyiv, Ukraine, factoring in the EdTech industry, the hybrid work arrangement, and the comprehensive benefits package offered by Laba Group. The benefits package is particularly strong, highlighting a commitment to employee well-being, continuous learning, and a supportive work environment.

🎯 Team & Company Context

🏢 Company Culture

Industry: EdTech (Education Technology) with a focus on popular culture and professional development. Laba Group is a leader in Eastern Europe and expanding globally.

Company Size: Laba Group operates as a significant player in the EdTech market, having launched 1800+ courses and established 5 distinct brands. While the exact employee count for the entire group isn't specified, its multi-brand structure and international presence suggest a medium to large-sized organization with a dynamic startup-like culture in its individual brands.

Founded: Laba Group was founded 10 years ago, positioning itself as an established yet innovative leader in the EdTech space with a decade of experience in delivering online education.

Team Structure:

• The SKVOT team is likely a specialized unit within Laba Group, focused on the unique brand identity and target audience of Skvot. It operates within a creative and marketing-focused department.

• Reporting structure likely involves a Creative Lead or Head of Marketing, with direct collaboration among designers, copywriters, and digital marketers.

Methodology:

• Data-driven decision-making, particularly in performance marketing and campaign optimization, where A/B testing of creatives is a key strategy.

• Agile and iterative design processes, allowing for rapid iteration based on feedback, testing results, and evolving market trends.

• Emphasis on continuous learning and skill development, both for employees and for the target audience of Skvot's courses.

• Strategic integration of new technologies, such as AI tools, to enhance production efficiency and creative output.

Company Website: https://laba.ua/ (This is the main Laba Group website, Skvot likely has its own dedicated site, e.g., skvot.com.ua or similar)

📝 Enhancement Note: The company culture is described as dynamic, initiative-driven, and focused on growth and innovation, mirroring a typical successful EdTech startup environment. The emphasis on "no micromanagement, only automated processes" and "freedom of creative ideas" suggests an environment where autonomy and proactive contribution are highly valued. The inclusion of multiple brands indicates a robust organizational structure capable of supporting diverse educational offerings.

📈 Career & Growth Analysis

Operations Career Level: This role is for a Middle Graphic Designer, indicating a position that requires significant practical experience and the ability to work independently on complex design tasks. It sits between junior and senior levels, demanding both creative execution and a solid understanding of design strategy and production workflows. The role is expected to contribute significantly to campaign success and brand consistency.

Reporting Structure: The designer will report to a Creative Lead or a Marketing Manager within the SKVOT brand team. Collaboration will be frequent with other members of the creative and marketing departments, as well as potentially with product and content teams across Laba Group.

Operations Impact: The graphic designer's work directly influences the visual appeal and effectiveness of marketing campaigns, brand perception, and user engagement across various digital platforms. Their ability to create strong, on-brand creatives is critical for driving user acquisition, conversion rates, and overall brand recognition for SKVOT, thereby contributing directly to revenue generation and market positioning within the EdTech sector.

Growth Opportunities:

• Skill Specialization: Deepen expertise in areas like AI-driven design, performance creative optimization, or specialized digital formats (e.g., interactive content, motion graphics).

• Leadership Potential: Progress to a Senior Graphic Designer role, leading design projects, mentoring junior designers, and contributing more heavily to design strategy and art direction.

• Cross-Brand Exposure: Potentially contribute to design initiatives for other Laba Group brands, broadening experience across different market segments and visual identities.

• Continuous Learning: Access to all Laba Group courses provides ample opportunities for professional development in design, marketing, or even new subject matter areas.

📝 Enhancement Note: The growth path for a Middle Graphic Designer in a company like Laba Group typically involves mastering design execution, understanding the strategic impact of their work, and potentially moving into leadership or specialized roles. The company's commitment to learning and its multi-brand structure offer unique avenues for career advancement.

🌐 Work Environment

Office Type: The company offers a hybrid work model. For those in Kyiv, there is a pet-friendly office located on the Podil, which is equipped with a generator and a shelter, ensuring operational continuity during potential disruptions. The office environment is designed to foster collaboration and idea exchange.

Office Location(s): The primary office location for those opting for hybrid work is in the Podil district of Kyiv, Ukraine. This location is accessible and provides a central hub for team interaction.

Workspace Context:

• Collaborative Environment: The office is intended to facilitate "exchange, interaction, and live insights," encouraging team members to connect and brainstorm in person.

• Operational Support: The presence of a generator and shelter in the Kyiv office demonstrates a commitment to business continuity and employee safety, providing a stable and secure work environment.

• Pet-Friendly Policy: The office welcomes pets, contributing to a more relaxed and inclusive workplace atmosphere.

• Technology & Tools: Employees will have access to the necessary design software and potentially collaborative platforms that support both remote and in-office work.

Work Schedule: The role is full-time, but with a "flexible schedule" and a focus on results rather than strict time tracking. This suggests a modern work approach that balances productivity with employee autonomy and well-being.

📝 Enhancement Note: The emphasis on the Kyiv office's amenities (generator, shelter) is a significant point, highlighting the company's preparedness and commitment to its employees in the current regional context. The pet-friendly aspect contributes to a more relaxed and modern office culture.

📄 Application & Portfolio Review Process

Interview Process:

• Application Submission: Submit an application via the provided link, which will likely include a short questionnaire.

• Test Task: A design test will likely be assigned to assess practical skills, creativity, and adherence to brand guidelines. This is a critical step for evaluating a candidate's fit for the SKVOT aesthetic and AI integration requirements.

• Recruiter Interview: An initial conversation with a recruiter to assess cultural fit, motivation, and baseline qualifications.

• Team Interview: A discussion with the creative team or hiring manager to delve deeper into technical skills, portfolio review, and problem-solving approaches.

• Offer: A final offer will be extended if the candidate is successful through all stages.

Portfolio Review Tips:

• Highlight SKVOT Aesthetic: Curate your portfolio to showcase projects that best reflect the "bold, modern, slightly provocative, but clean" SKVOT brand tone. Prioritize work that demonstrates taste and visual thinking relevant to creative industries.

• Showcase AI Integration: Include specific examples or case studies where you've effectively used AI tools as part of your production pipeline. Explain your process, the tools used, and the benefits achieved (e.g., speed, quality, new creative avenues).

• Demonstrate Brand Versatility: Include examples of how you've adapted designs for different digital formats and platforms (Meta, TikTok, Reels, YouTube, landing pages). Show your ability to maintain brand consistency while optimizing for channel-specific needs.

• Focus on Commercial Impact: For performance creatives or landing pages, articulate how your design choices aimed to drive attention, emotion, and conversion. Quantify results where possible.

• Typographic and Compositional Strength: Ensure your portfolio clearly displays strong typographic skills and a sophisticated understanding of visual composition, hierarchy, and balance.

Challenge Preparation:

• AI Workflow Simulation: Be prepared to discuss how you would approach a design task using AI tools, outlining your steps from prompt engineering to final output refinement.

• Brand Adherence Scenarios: Anticipate questions about how you would maintain the SKVOT brand identity while fulfilling diverse creative briefs.

• Problem-Solving with Constraints: Be ready to discuss how you handle tight deadlines, multiple variations, and constructive feedback.

📝 Enhancement Note: The interview process is structured to evaluate both technical aptitude and creative alignment. The portfolio review is a key component, with a strong emphasis on the candidate's ability to grasp and execute the specific SKVOT brand aesthetic and to strategically integrate AI tools into their workflow.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable design systems. Proficiency is a must.

• Adobe Creative Suite: Including Photoshop for image editing and manipulation, Illustrator for vector graphics, and potentially InDesign for layout tasks if needed.

• AI Tools: A broad category that could include Midjourney, Stable Diffusion, DALL-E, Adobe Firefly, or other AI-powered platforms for image generation, ideation, and research. The candidate is expected to be adept at integrating these into their workflow.

Analytics & Reporting: While not directly a designer's tool, an understanding of how design impacts performance metrics is key. Familiarity with basic analytics dashboards (e.g., Google Analytics, Meta Ads Manager insights) to understand creative performance would be beneficial.

CRM & Automation: Not directly applicable to the core design role, but awareness of how designs are deployed within marketing automation platforms or CRM-driven campaigns may be useful context.

📝 Enhancement Note: The explicit mention of Figma and Adobe Suite as core requirements, alongside a strong emphasis on AI tools, defines the essential technical skill set. The expectation is not just to use these tools but to integrate them strategically into a modern design production workflow.

👥 Team Culture & Values

Operations Values:

• Creativity & Boldness: Embracing a "bold, slightly provocative" aesthetic that pushes boundaries while remaining conceptually strong and visually clean.

• Innovation & Initiative: Actively seeking new ways to create, particularly through the integration of emerging technologies like AI, and proactively contributing ideas.

• Results-Oriented: Focusing on design that not only looks good but also performs effectively, driving attention, emotion, and conversion for marketing campaigns.

• Continuous Learning: Valuing personal and professional growth, with a commitment to staying current with digital aesthetics, trends, and tools.

• Collaboration & Respect: Working effectively within a team, valuing diverse perspectives, and providing/receiving constructive feedback openly.

Collaboration Style:

• Cross-functional Integration: Working closely with marketing, content, and product teams to ensure design solutions are aligned with broader campaign objectives and brand strategy.

• Feedback-Driven Iteration: Open to receiving and integrating feedback from team members and stakeholders to refine designs and improve outcomes.

• Knowledge Sharing: Participating in brainstorming sessions and sharing insights on design trends, AI tool applications, and effective creative strategies.

📝 Enhancement Note: The company culture and values are heavily influenced by the dynamic and growth-oriented nature of the EdTech industry and the specific brand identity of SKVOT. The emphasis on "no micromanagement," "freedom of creative ideas," and "social responsibility" paints a picture of an empowering and ethical workplace.

⚡ Challenges & Growth Opportunities

Challenges:

• Maintaining Brand Consistency with AI: Balancing the creative potential of AI tools with the need to strictly adhere to the SKVOT brand's specific aesthetic and tone. This requires careful prompting, curation, and post-generation editing.

• Rapid Iteration and Testing: Producing a high volume of creative variations quickly for A/B testing while maintaining quality and brand integrity.

• Staying Ahead of Trends: Continuously monitoring evolving digital aesthetics, AI capabilities, and platform-specific design trends to ensure creative output remains relevant and impactful.

• Balancing Artistry and Commerciality: Creating designs that are both artistically compelling and strategically effective in driving business objectives like user acquisition and conversion.

Learning & Development Opportunities:

• Advanced AI Design Techniques: Opportunities to explore and master more sophisticated AI prompting, image editing, and integration workflows.

• Performance Creative Optimization: Developing a deeper understanding of how design elements impact campaign performance and learning to create data-informed creatives.

• Cross-Disciplinary Skills: Access to Laba Group's extensive course catalog allows for learning in areas like marketing strategy, UX/UI, or even subject matter expertise relevant to Skvot's offerings.

• Art Direction & Mentorship: Potential to grow into roles where one influences the overall visual direction of campaigns and mentors junior designers.

📝 Enhancement Note: The challenges are directly tied to the role's core requirements: leveraging new technology (AI) within strict brand guidelines and a fast-paced, performance-driven environment. The growth opportunities are significant, especially given the company's commitment to learning and the EdTech sector's rapid evolution.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for integrating AI tools into a design workflow for a brand like SKVOT. What are the key considerations for ensuring brand consistency and quality?"

• "How would you approach creating a series of A/B test variations for a social media ad campaign for a Skvot course? Walk us through your creative strategy and how you'd measure success."

Company & Culture Questions:

• "What excites you about Skvot's mission and its target audience in the creative industries?"

• "How do you see your design philosophy aligning with SKVOT's 'bold, slightly provocative, but clean' aesthetic?"

Portfolio Presentation Strategy:

• Narrative Arc: Structure your portfolio presentation around key projects, telling a story about the problem, your process (including AI integration), your solution, and the impact/results.

• Highlight SKVOT Relevance: Clearly identify projects that demonstrate your ability to work within specific brand guidelines and your understanding of contemporary digital aesthetics relevant to creative industries.

• AI Tool Showcase: Dedicate a section or specific examples to illustrate your practical application of AI tools, explaining the "why" and "how" behind their use in your workflow.

• Metrics & Impact: For performance-oriented work, be ready to discuss metrics, conversion rates, or engagement levels that your designs contributed to. Quantify success whenever possible.

• Interactive Elements: Be prepared to answer in-depth questions about your design choices and to discuss potential improvements or alternative approaches.

📝 Enhancement Note: Interview preparation should focus on demonstrating a nuanced understanding of the SKVOT brand, a strategic approach to AI integration, and a clear ability to translate creative concepts into performance-driven visuals. The portfolio presentation is a critical opportunity to showcase these skills.

📌 Application Steps

To apply for this Middle Graphic Designer position:

• Submit your application through the provided link on Workable, ensuring you answer all preliminary questions thoughtfully.

• Tailor your Resume: Highlight experience with Figma, Adobe Suite, AI design tools, and any relevant experience in EdTech, creative agencies, or performance marketing. Quantify achievements where possible.

• Curate Your Portfolio: Select your strongest pieces that best reflect the SKVOT brand aesthetic and your experience with digital creatives, landing pages, and AI integration. Prepare a concise presentation or walkthrough of your selected works.

• Prepare for the Test Task: Be ready to complete a design challenge that will assess your skills in executing a brief, adhering to brand guidelines, and potentially incorporating AI tools.

• Research SKVOT & Laba Group: Understand the company's mission, target audience, brand voice, and current campaigns to demonstrate genuine interest and cultural fit during interviews.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.