Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sur

Location: Bogotá, Bogota D.C., Colombia

Job Type: Full-Time

Category: Marketing Operations / Creative Operations

Date Posted: August 3, 2026

Experience Level: Mid-Level (2-5 years)

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of compelling visual content to drive marketing initiatives and support a rapidly expanding marketing team.

• Develop and execute digital ad creative for social media and paid advertising platforms, focusing on maximizing campaign performance and engagement.

• Produce essential marketing collateral, including brochures, playbooks, and client-facing presentations, ensuring adherence to brand integrity and strategic messaging.

• Collaborate closely with cross-functional teams to translate brand guidelines into visually cohesive and impactful assets across diverse formats, with a primary emphasis on digital applications.

📝 Enhancement Note: This role is positioned within a marketing operations and creative operations context, emphasizing the strategic use of design to achieve business objectives. The focus on digital ad creative and campaign assets suggests a need for a designer who understands performance metrics and conversion optimization. The requirement for a LATAM-based candidate indicates a focus on regional market understanding and potential time zone alignment for collaboration.

📈 Primary Responsibilities

• Design eye-catching digital ad creative tailored for social media platforms (e.g., Facebook, Instagram, LinkedIn) and paid advertising channels (e.g., Google Ads, programmatic advertising), optimizing for engagement and conversion rates.

• Develop comprehensive marketing collateral such as informative brochures, detailed playbooks, and impactful testimonial-style documents that clearly communicate value propositions and brand messaging.

• Construct professional and visually engaging slide decks for both internal team communications and high-stakes client-facing presentations, ensuring clarity and strategic impact.

• Support the creation of print materials by preparing production-ready files, meticulously managing specifications like bleed, resolution, and color mode (CMYK) to ensure flawless output.

• Design bespoke ad creative to fulfill specific external client requests, ensuring alignment with client branding and campaign objectives while maintaining Sur's quality standards.

• Consistently apply and meticulously maintain Sur's brand guidelines, including color palettes, typography, and layout principles, across all design deliverables to ensure a unified brand identity.

• Proactively manage a diverse portfolio of design requests, skillfully prioritizing tasks based on established deadlines and critical business needs, ensuring timely delivery of all assets.

• Contribute creative ideas and design recommendations proactively, demonstrating initiative and a strategic design mindset rather than passively awaiting direction on every project detail.

📝 Enhancement Note: The responsibilities highlight a need for a designer who is not only skilled in execution but also in strategic thinking and proactive contribution. The emphasis on digital ad creative and client-facing materials suggests a significant impact on revenue generation and client perception, aligning this role closely with revenue operations and GTM strategies.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communications, or a related field, or equivalent practical experience demonstrating a strong foundation in design principles and application.

Experience: Minimum of 2-5 years of proven experience as a Graphic Designer, with a significant portion focused on digital design and the creation of performance-driven ad creative.

Required Skills:

• Demonstrated expertise in graphic design, with a robust portfolio showcasing successful digital design projects and impactful ad creative campaigns.

• Advanced proficiency in design software, specifically Figma and/or Canva, for rapid prototyping, asset creation, and collaborative design workflows.

• Solid understanding of core design fundamentals, including color theory, visual hierarchy, typography principles, and effective layout composition.

• Familiarity with basic print production standards, such as understanding bleed requirements, resolution best practices, and CMYK color modes for print-ready files.

• Excellent verbal and written communication skills, with strong English proficiency to effectively collaborate with a global team and articulate design rationale.

• Exceptional organizational skills, with a proven ability to manage multiple design requests simultaneously, meet tight deadlines, and adapt to shifting priorities in a fast-paced environment.

• Must be based in the LATAM region to facilitate potential collaboration and market relevance. Preferred Skills:

• Experience with other design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign).

• Familiarity with motion graphics or basic video editing for social media content.

• Understanding of UX/UI principles as they apply to digital marketing assets.

• Experience working within a remote, globally distributed team environment.

📝 Enhancement Note: The requirement for Figma and/or Canva proficiency points towards a need for efficiency and collaborative design workflows, common in fast-paced GTM environments. The "2-5 years" experience level suggests a mid-level role where independent contribution and strategic input are expected, beyond basic task execution. The explicit mention of LATAM base is a key qualifier.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A curated portfolio that prominently features a diverse range of digital design projects, with a strong emphasis on social media ad creative and performance-driven campaign assets.

• Demonstration of successful application of brand guidelines across multiple projects, showcasing consistency and adherence to established visual identities.

• Case studies or examples that illustrate the design process from brief to final asset, highlighting problem-solving and creative decision-making.

• Evidence of experience in creating assets for various digital platforms, indicating adaptability and understanding of platform-specific design requirements. Process Documentation:

• Examples of workflow for managing multiple design requests, including prioritization, feedback incorporation, and revision cycles.

• Visualizations or descriptions of how design concepts are developed and iterated upon, from initial sketches or wireframes to polished final designs.

• Documentation or examples of how design files are organized and prepared for handoff to development or production teams, ensuring efficiency and accuracy.

📝 Enhancement Note: For a Graphic Designer role focused on marketing operations, the portfolio should not only showcase aesthetic quality but also functional design that drives results. Emphasis should be placed on examples that demonstrate an understanding of marketing objectives and how design contributes to achieving them, such as increased click-through rates or improved brand recall.

💵 Compensation & Benefits

Salary Range: $3,000 – $4,000 USD per month.

• This range is competitive for a mid-level Graphic Designer role with remote work flexibility in the LATAM region, considering the specified currency and monthly payment structure. The exact salary within this range will be determined by the candidate's experience, portfolio strength, and specific skill set. Benefits:

• Full-time, Remote Position: Enjoy the flexibility and work-life balance of a remote role, allowing you to work from anywhere within the LATAM region.

• Competitive Salary: A monthly salary in USD, providing stability and a strong compensation package.

• Opportunity for Impact: Contribute directly to the growth of a fast-paced marketing team and influence brand perception across various digital channels.

• Creative Freedom: A role that encourages initiative, creative problem-solving, and bringing your own design ideas to the table.

Working Hours: Equivalent to a standard 40-hour work week, with flexibility to manage tasks and deadlines effectively within the LATAM time zones.

📝 Enhancement Note: The provided salary range of $3,000–$4,000 USD/month is noted. This range is generally competitive for experienced, remote graphic designers in LATAM. The currency (USD) is advantageous. The "40 hours" is a standard full-time expectation, but the remote nature implies potential flexibility in scheduling, which is beneficial for global collaboration.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates within the broader technology or service sector, indicated by the need for a fast-growing marketing team and digital ad creative. Sur likely offers a product or service that requires consistent digital marketing efforts to acquire and retain customers.

Company Size: While not explicitly stated, the mention of a "fast-growing marketing team" suggests a company that is scaling, likely moving from a startup phase to a growth stage, potentially ranging from 50-250 employees. This implies a dynamic environment with evolving processes.

Founded: Specific founding date is not provided, but the emphasis on growth suggests a relatively established entity that has found product-market fit and is now focusing on aggressive expansion.

Team Structure:

• The Graphic Designer will be an integral part of the marketing team, likely reporting to a Marketing Manager or Head of Marketing.

• The team structure is expected to be collaborative, with designers working closely with content creators, digital marketers, and potentially sales teams.

• Cross-functional collaboration will be key, involving interactions with product, sales, and client success teams to ensure visual consistency and support for their respective initiatives. Methodology:

• Data-driven decision-making is implied, as the role focuses on "digital ad creative" and performance metrics. Designs are expected to contribute to measurable marketing outcomes.

• Agile or iterative design processes are likely employed, given the fast-paced environment and need to adapt to shifting priorities.

• Emphasis on efficiency and speed, with tools like Figma and Canva facilitating rapid asset creation and iteration.

Company Website: https://surcompany.co/

📝 Enhancement Note: The company context suggests a modern, growth-oriented organization that values digital presence and efficient marketing operations. A designer here will likely experience a fast-paced, results-driven environment where their work directly contributes to business growth and brand perception.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as a Mid-Level Graphic Designer (2-5 years of experience). It requires independent execution of design tasks, a solid understanding of design principles and tools, and the ability to manage multiple projects with minimal supervision. The role also involves contributing creative ideas and maintaining brand consistency, indicating a level of responsibility beyond entry-level design work.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager or a Creative Lead within the marketing department. This structure provides guidance and strategic direction while allowing for autonomy in day-to-day design execution.

Operations Impact: The Graphic Designer's role has a direct impact on Sur's revenue operations and Go-To-Market (GTM) strategy. High-quality, engaging digital ad creative and marketing collateral are crucial for lead generation, customer acquisition, and brand building. Effective visual communication can influence conversion rates, customer perception, and ultimately, sales performance.

Growth Opportunities:

• Specialization: Opportunity to deepen expertise in specific areas of digital design, such as performance marketing creative, UX/UI for marketing assets, or motion graphics.

• Leadership Potential: With demonstrated success and initiative, there may be opportunities to move into a Senior Graphic Designer role, lead design projects, or mentor junior designers as the team grows.

• Cross-functional Skill Development: Exposure to broader marketing strategies, campaign planning, and data analytics can enhance understanding of GTM operations and open doors to marketing operations or broader creative strategy roles.

• Industry Exposure: Working with a growing company provides exposure to evolving market trends and innovative design solutions within the company's specific industry.

📝 Enhancement Note: The growth opportunities suggest that this role is not just about executing tasks but also about professional development within the creative and marketing operations fields. The emphasis on impact and potential for specialization makes it an attractive position for career-oriented designers.

🌐 Work Environment

Office Type: Fully Remote. This role operates entirely online, with no requirement for physical office attendance. Collaboration and communication will occur through digital channels.

Office Location(s): While the role is remote, candidates are required to be based in the LATAM region. This suggests that while there isn't a central office, the company may have a distributed team across various LATAM countries, with potential for virtual team meetups or regional events.

Workspace Context:

• Collaborative Environment: The remote nature necessitates strong digital collaboration tools and practices. Expect to use platforms for project management, instant messaging, video conferencing, and shared design file repositories.

• Operations Tools & Technology: Access to and proficiency with digital design software (Figma, Canva) is essential. The company will likely provide access to necessary project management and communication platforms.

• Team Interaction: Regular virtual meetings, brainstorming sessions, and feedback loops with the marketing team and other stakeholders will be a key part of the daily workflow, fostering a sense of connection despite the physical distance.

Work Schedule: A standard 40-hour work week is expected, with flexibility in daily scheduling. This allows for effective time management and alignment with team members across different time zones within LATAM. The focus will be on meeting deadlines and project deliverables rather than strict adherence to specific office hours.

📝 Enhancement Note: The fully remote, LATAM-based nature of this role offers significant flexibility. The success of this environment relies heavily on effective communication, self-discipline, and proficiency with digital collaboration tools, which are hallmarks of modern operations teams.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess qualifications, experience, and alignment with the role's requirements. Be prepared to highlight your most relevant digital design and ad creative work.

• Skills Assessment/Design Challenge: You may be asked to complete a short design challenge relevant to the role's responsibilities (e.g., designing a social media ad or a slide for a presentation). This will assess your practical skills, speed, and understanding of brand guidelines.

• Interview with Hiring Manager: A discussion focusing on your experience, design philosophy, problem-solving abilities, and how you approach creative challenges and collaboration. Be ready to articulate your design process and decision-making.

• Team/Cross-functional Interview: An opportunity to meet potential colleagues and discuss how you would integrate into the team, collaborate on projects, and contribute to the company culture.

• Final Interview (if applicable): May involve a more in-depth discussion about your career aspirations, fit with the company's long-term vision, and final salary expectations.

Portfolio Review Tips:

• Curate Strategically: Select 3-5 of your strongest projects that directly align with the job description, focusing on digital ad creative, marketing collateral, and slide decks.

• Showcase Process: For each project, briefly explain the objective, your role, the design process, tools used, and the outcome or impact. Use visuals effectively.

• Highlight Digital & Performance: Emphasize projects that demonstrate an understanding of digital platforms, user engagement, and how your design contributed to marketing goals (e.g., increased CTR, conversion rates).

• Brand Consistency: Include examples that clearly show your ability to adhere to and creatively apply brand guidelines.

• Professional Presentation: Ensure your portfolio is easily accessible (e.g., via a link to your website or a well-organized PDF) and visually clean.

Challenge Preparation:

• Understand the Brief: Carefully read and understand the requirements of any design challenge. Ask clarifying questions if needed.

• Time Management: Allocate your time wisely to ensure you can complete the core requirements of the challenge within the given timeframe.

• Brand Alignment: If a brand guide is provided, ensure your design strictly adheres to it. If not, demonstrate good judgment in establishing a consistent visual style.

• Clear Rationale: Be prepared to explain the design choices you made and why they are effective for the given objective.

📝 Enhancement Note: The interview process emphasizes practical skills and a strategic approach to design within a marketing context. A strong, relevant portfolio is critical, and candidates should be prepared to discuss their process and the impact of their work. The design challenge is a key differentiator.

🛠 Tools & Technology Stack

Primary Design Tools:

• Figma: Essential for collaborative design, prototyping, and creating scalable vector graphics. Proficiency expected for UI/UX elements, ad creative, and presentations.

• Canva: Valued for its user-friendliness and template-driven approach, useful for rapid creation of social media graphics and marketing collateral.

• Adobe Creative Suite (Preferred): Proficiency in Photoshop for image manipulation, Illustrator for vector graphics, and InDesign for layout and print design would be a significant advantage.

Analytics & Reporting (Indirectly Related):

• While not a direct tool for the designer, understanding how design assets perform on platforms like Google Analytics, social media insights dashboards, and CRM reporting is beneficial for optimizing future creative. Familiarity with how to interpret basic performance data will inform design decisions. CRM & Automation (Indirectly Related):

• Understanding how marketing assets are integrated into CRM systems (e.g., Salesforce, HubSpot) or marketing automation platforms (e.g., Marketo, Mailchimp) can provide context for asset requirements and campaign workflows.

📝 Enhancement Note: The explicit mention of Figma and Canva highlights the company's focus on modern, collaborative, and efficient design workflows. While direct CRM/automation tool usage might not be required, an understanding of how designs fit into broader marketing operations processes is a plus.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: Encouraging fresh ideas and novel approaches to visual communication that capture attention and drive engagement.

• Collaboration & Communication: Fostering an environment where ideas are shared openly, feedback is constructive, and team members work synergistically towards common goals.

• Efficiency & Agility: Valuing speed, adaptability, and the ability to deliver high-quality work promptly in a dynamic environment.

• Data-Informed Design: Encouraging the use of performance data and insights to inform design decisions and optimize creative for better results.

• Brand Stewardship: A commitment to maintaining brand integrity and consistency across all visual touchpoints.

Collaboration Style:

• Proactive & Responsive: Team members are expected to be proactive in sharing ideas and responsive to feedback and requests from colleagues.

• Cross-functional Integration: Close collaboration with marketing strategists, content creators, and potentially sales enablement teams to ensure visual assets are aligned with broader campaign objectives.

• Feedback Loop: An open culture for giving and receiving constructive feedback on designs to ensure continuous improvement and alignment.

• Shared Ownership: A sense of collective responsibility for the success of marketing campaigns, where design plays a crucial role.

📝 Enhancement Note: The culture emphasizes a blend of creative output and operational efficiency. The values suggest a team that is forward-thinking, collaborative, and focused on driving measurable results through effective visual communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Speed and Quality: The fast-paced environment will require the ability to produce high-quality designs quickly, often under tight deadlines. Developing efficient workflows and prioritization skills will be key.

• Adapting to Diverse Needs: Designing for a variety of formats and audiences, from social media ads to client presentations, demands versatility and a strong understanding of different communication contexts.

• Maintaining Brand Consistency: Ensuring brand guidelines are applied uniformly across all deliverables, especially when dealing with multiple requests and potentially external client inputs, can be challenging.

• Measuring Design Impact: Quantifying the direct impact of design on marketing metrics can be difficult. Learning to connect design choices to performance data will be an ongoing challenge and learning opportunity.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to master advanced features of Figma and Canva, or to learn complementary tools like Adobe After Effects for motion graphics.

• Industry Best Practices: Staying updated on the latest trends in digital design, ad creative, and marketing design strategies through online resources, webinars, and industry publications.

• Cross-functional Understanding: Gaining deeper insights into marketing strategy, campaign management, and sales enablement processes, which can broaden career horizons within GTM operations.

• Portfolio Growth: Consistently creating impactful work that contributes to the company's growth provides strong material for future career advancement and portfolio enhancement.

📝 Enhancement Note: This section acknowledges the inherent challenges of a fast-paced creative role and frames them as opportunities for professional growth. The emphasis on adapting, learning, and measuring impact is crucial for a designer aiming to contribute strategically to GTM operations.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for designing digital ad creative for a new campaign. How do you ensure it aligns with marketing objectives and brand guidelines?" (Focus on your workflow, research, and how you translate strategy into visual elements.)

• "How do you manage multiple design requests with competing deadlines? Walk us through your prioritization method." (Highlight your organizational skills and ability to handle pressure.)

• "Tell us about a time you had to adapt your design based on performance data or feedback. What was the outcome?" (Demonstrate your ability to be data-informed and iterative.) Company & Culture Questions:

• "What interests you about Sur and this Graphic Designer role specifically?" (Research Sur's website, mission, and recent activities. Connect your skills and interests to their needs.)

• "How do you approach collaboration with non-designers, such as marketing managers or content creators?" (Emphasize clear communication, understanding their needs, and translating feedback effectively.)

• "Based on what you know about Sur, how would you ensure your designs reflect our brand identity and contribute to our growth objectives?" (Showcase your understanding of brand stewardship and GTM impact.) Portfolio Presentation Strategy:

• Storytelling: For each portfolio piece, tell a concise story: the problem, your solution (the design), and the result.

• Visual Clarity: Use high-quality images and clear annotations. Ensure your portfolio is easy to navigate.

• Focus on Impact: Whenever possible, quantify the success of your designs (e.g., "This ad creative achieved a 20% higher CTR than the control").

• Tool Proficiency: Be ready to discuss your experience with Figma, Canva, and other relevant design tools, and how you leverage them for efficiency and collaboration.

📝 Enhancement Note: Interview preparation should focus on demonstrating not just design skill, but also strategic thinking, collaborative ability, and a results-oriented mindset relevant to marketing operations and GTM functions.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link, ensuring all required fields are completed accurately.

• Portfolio Customization: Tailor your portfolio to prominently feature your strongest digital ad creative, marketing collateral, and slide deck examples. Highlight projects that demonstrate brand guideline application and, if possible, performance impact.

• Resume Optimization: Update your resume to clearly articulate your years of experience, proficiency in Figma/Canva, and specific achievements in digital design and ad creative. Use keywords from the job description.

• Interview Preparation: Practice discussing your design process, how you manage projects, and your approach to collaboration. Prepare specific examples from your portfolio to illustrate your skills and experience.

• Company Research: Thoroughly review Sur's website (surcompany.co) to understand their brand, services, and overall marketing approach. This will help you tailor your application and interview responses to their specific needs and culture.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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