Senior Graphic Designer, Brand and Digital

📍 Job Overview

Job Title: Senior Graphic Designer, Brand and Digital

Company: Resource Innovations

Location: Portland, Oregon, United States

Job Type: FULL_TIME

Category: Marketing Operations / Brand Design

Date Posted: 2026-08-24

Experience Level: 5-10+ Years

Remote Status: Fully Remote

🚀 Role Summary

• Spearhead the creation of impactful visual design solutions across a comprehensive range of digital and print mediums, including websites, landing pages, email campaigns, social media assets, presentations, and integrated marketing collateral.

• Collaborate closely with Creative Directors, copywriters, marketers, and various cross-functional teams to translate complex business objectives and strategic goals into compelling and effective creative outputs.

• Lead end-to-end project management for design initiatives, from initial concept ideation and development through to final production, ensuring impeccable craft, brand consistency, and meticulous attention to detail at every stage of execution.

• Drive the evolution and maintenance of the Resource Innovations brand identity, visual systems, and creative standards, ensuring a cohesive and elevated brand presence across all touchpoints.

• Develop and present design concepts, clearly articulating the creative rationale and strategic thinking behind design decisions to internal stakeholders, while adeptly incorporating feedback to refine and enhance the final deliverables.

📝 Enhancement Note: This role is positioned as Senior within a growing energy transformation firm. The emphasis on "brand and digital" and "integrated marketing campaigns" suggests a need for strategic design thinking beyond pure aesthetics, focusing on how design drives business objectives and enhances brand storytelling within the clean energy sector. The mention of "AI-assisted creative tools" indicates a forward-thinking approach to design processes.

📈 Primary Responsibilities

• Conceive and execute high-quality visual designs for a diverse array of digital platforms including websites, landing pages, email marketing campaigns, social media content, and interactive digital advertisements, ensuring alignment with brand guidelines and campaign objectives.

• Develop compelling visual narratives and design systems for print collateral such as brochures, sales enablement materials, event signage, and internal communications, maintaining brand consistency and aesthetic integrity.

• Partner with marketing and sales teams to create impactful presentation decks and sales enablement tools, translating complex data and concepts into clear, persuasive visual stories that support revenue generation efforts.

• Contribute to the strategic development and implementation of brand guidelines, design systems, and templates to ensure consistency and efficiency across all creative outputs and empower internal teams.

• Manage multiple design projects concurrently, effectively prioritizing tasks, managing timelines, and collaborating with stakeholders to ensure timely and successful delivery of all creative assets within a dynamic, fast-paced environment.

• Produce production-ready files for both digital and print deliverables, meticulously ensuring accuracy, adherence to specifications, and quality control throughout the execution and hand-off process.

• Proactively identify and implement opportunities to optimize creative workflows, improve design processes, and develop new templates that enhance team efficiency, consistency, and overall creative output.

• Stay abreast of emerging design trends, technologies, and innovative approaches, including AI-assisted creative tools, and strategically integrate them to enhance design quality and process efficiency where appropriate.

• Provide guidance and mentorship to junior designers through constructive feedback, design critiques, and collaborative problem-solving, fostering a culture of learning and continuous improvement within the creative team.

📝 Enhancement Note: The responsibilities highlight a blend of hands-on design execution and strategic involvement. The emphasis on translating "business objectives into compelling creative solutions" and supporting "business growth" underscores the role's impact on the company's commercial success. The mention of "sales enablement materials" points to a direct contribution to the sales pipeline.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Communications, Marketing, or a related field is often preferred for senior-level roles, demonstrating a foundational understanding of design principles and theory. Equivalent practical experience will also be strongly considered.

Experience: 5-10+ years of professional design experience, with a significant portion focused on digital and brand-focused design projects, preferably within an agency or in-house creative department.

Required Skills:

• Expert proficiency in Adobe Creative Suite (Illustrator, Photoshop, InDesign) for sophisticated design creation and production.

• Advanced skills in Figma for collaborative design, prototyping, and design system management.

• Proven ability to create strong visual design solutions across both digital (websites, social media, email) and print mediums.

• Deep understanding of layout, typography, color theory, and brand system development.

• Demonstrated experience in translating abstract briefs and business objectives into tangible, high-quality design outcomes.

• Strong presentation skills, with the ability to clearly articulate design rationale and creative decisions to diverse stakeholders.

• Excellent organizational skills, with a proven ability to manage multiple projects, prioritize tasks, and meet deadlines in a fast-paced environment.

• Resourceful problem-solving capabilities and a proactive, solution-oriented mindset.

• Experience creating consistent visual systems and assets across various campaign elements, including decks, social media, landing pages, emails, one-pagers, and sales materials. Preferred Skills:

• Agency or in-house creative team experience, demonstrating adaptability to different work environments and project types.

• Proficiency in PowerPoint for executive and client-facing deck design, including advanced formatting and visual storytelling techniques.

• Experience with motion graphics and animation tools such as After Effects, Premiere, Lottie, or GIF creation for social media.

• Skills in illustration or developing icon systems to enhance brand communication and visual identity.

📝 Enhancement Note: The requirement for expertise in Figma, alongside Adobe Creative Suite, indicates a modern design workflow that values collaboration and scalable design systems. The "nice to have" skills in PowerPoint, motion graphics, and illustration suggest opportunities for candidates to differentiate themselves by bringing a broader creative toolkit to the role, directly supporting marketing and sales enablement efforts.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A robust portfolio showcasing a minimum of 5-10 years of professional design work, with a clear emphasis on digital and brand-focused projects.

• Demonstrations of expertise in translating strategic objectives into impactful visual design solutions across various mediums, including websites, digital campaigns, and print materials.

• Case studies or project examples that highlight strong layout, typography, and brand system development skills, illustrating how design was used to solve specific business challenges.

• Evidence of production-ready file preparation for both digital and print deliverables, showcasing attention to detail and technical proficiency.

• Examples of creating consistent visual systems and assets across integrated campaigns, presentations, and sales collateral, demonstrating an understanding of brand scalability. Process Documentation:

• Examples of how you approach and document creative workflows, from initial brief analysis and concept development to final production and asset delivery.

• Showcase of how you have contributed to or maintained design systems, templates, or brand guidelines, demonstrating an understanding of scalable design processes.

• Any instances where you identified and implemented improvements to creative workflows or design processes to increase team efficiency or consistency.

📝 Enhancement Note: For a Senior Graphic Designer role, the portfolio is paramount. It needs to demonstrate not just aesthetic skill but also strategic thinking, project ownership, and the ability to deliver high-quality, consistent assets that support business goals. For this specific role, highlighting experience with integrated campaigns, sales enablement materials, and digital platforms will be key.

💵 Compensation & Benefits

Salary Range: $75,000 - $105,000 USD per year. This range is competitive for a Senior Graphic Designer role with 5-10+ years of experience, especially in a fully remote capacity within the United States, and reflects the required expertise in digital and brand design.

Benefits:

• Paid Time Off: Three weeks of paid vacation annually, plus paid holidays, providing ample opportunities for rest and rejuvenation.

• Retirement Savings: A 401(k) retirement plan with an employer match, supporting long-term financial planning and wealth accumulation.

• Health & Wellness: Comprehensive medical, dental, and vision coverage to ensure employee well-being.

• Family Support: Parental leave benefits to support new parents during this significant life event.

• Employee Support: Access to an employee assistance program (EAP) for confidential counseling and support services.

• Commuter Benefits: Assistance with commuter-related expenses, relevant for those who may occasionally travel to company events or meetings.

• Supplemental Offerings: Additional supplemental benefits are available, providing further options for employee support and security.

• Discretionary Bonus: Potential eligibility for a discretionary annual bonus, linking performance to additional compensation.

Working Hours: The role is full-time, typically 40 hours per week, with an expectation of flexibility to meet project deadlines and accommodate collaboration across different time zones if necessary.

📝 Enhancement Note: The salary range provided is specific and falls within typical market rates for a senior-level graphic designer in the US, considering the remote nature of the role. The benefits package is comprehensive, highlighting a strong commitment to employee well-being and financial security, which are attractive to experienced professionals. The mention of a discretionary bonus suggests performance-based incentives.

🎯 Team & Company Context

🏢 Company Culture

Industry: Energy Transformation / Clean Energy Solutions. Resource Innovations operates within a dynamic and growing sector focused on sustainability, efficiency, and carbon reduction. This industry context implies a mission-driven culture that values innovation, impact, and forward-thinking solutions.

Company Size: The company description suggests a growing firm, likely in the small to medium-sized business (SMB) range, given the mention of expanding portfolios and the need for hands-on roles. This size often translates to a more agile, collaborative, and impact-focused work environment where individual contributions are highly visible.

Founded: While not explicitly stated, the company's focus on "energy transformation" and "clean energy solutions" suggests a relatively modern founding, likely within the last 10-20 years, aligning with the rise of sustainability initiatives.

Team Structure:

• The role reports to Creative Directors and partners with copywriters, marketers, and cross-functional teams, indicating a collaborative structure where design is integrated early in project development.

• The presence of a Creative Director suggests a defined creative department with leadership focused on strategic brand direction and creative quality.

• Collaboration is emphasized across departments, including marketing, sales, and potentially product or program teams, requiring strong interpersonal and communication skills. Methodology:

• Data-Driven Design: The company's focus on energy efficiency and carbon reduction implies a data-driven approach to its services, which likely extends to its marketing and design efforts. Design solutions are expected to be informed by project goals and performance metrics.

• Integrated Campaign Development: The responsibility for creating "integrated marketing campaigns" suggests a methodology that emphasizes cohesive messaging and visual execution across multiple channels.

• Agile & Collaborative Workflows: The need to "balance multiple projects simultaneously" and work in a "fast-paced, collaborative environment" points to agile or adaptable project management methodologies.

Company Website: https://www.resource-innovations.com/

📝 Enhancement Note: Resource Innovations' mission in energy transformation is a significant cultural differentiator. Candidates who are passionate about sustainability and impact will likely find this environment highly motivating. The company's growth phase suggests opportunities for individuals to shape processes and contribute to brand evolution.

📈 Career & Growth Analysis

Operations Career Level: This role is classified as "Senior," indicating a level of experience and autonomy beyond entry-level or mid-level positions. A Senior Graphic Designer is expected to lead projects, mentor junior staff, and contribute strategically to creative direction. This role is crucial for establishing and maintaining the company's visual identity and supporting its business objectives through design.

Reporting Structure: The Senior Graphic Designer will likely report to a Creative Director or similar leadership role within the marketing or creative department. They will collaborate closely with marketing managers, copywriters, and potentially sales leadership, requiring strong cross-functional communication and partnership skills.

Operations Impact: The impact of this role is directly tied to enhancing Resource Innovations' brand presence, supporting marketing campaigns, and creating effective sales enablement materials. Strong visual design can significantly influence brand perception, lead generation, customer engagement, and ultimately, revenue growth by making complex clean energy solutions more accessible and appealing to target audiences.

Growth Opportunities:

• Creative Leadership: Potential to grow into a Lead Designer or Art Director role, taking on greater strategic responsibility and managing larger creative initiatives.

• Specialization: Opportunity to deepen expertise in specific areas like digital design, motion graphics, or brand system development, becoming a subject matter expert within the team.

• Mentorship & Team Development: Further develop leadership and mentoring skills by guiding junior designers and contributing to team best practices and talent development.

• Cross-Functional Exposure: Gain broader business acumen by working closely with marketing, sales, and program teams, understanding how design contributes to overall business strategy.

📝 Enhancement Note: The "Senior" title implies significant autonomy and influence. Growth opportunities likely involve increased strategic input, leadership in creative projects, and potentially evolving into management or specialized design leadership roles as the company expands. The focus on "energy transformation" provides a unique context for career growth within a mission-driven industry.

🌐 Work Environment

Office Type: This position is advertised as "TELECOMMUTE" and "Fully Remote," meaning there is no requirement for the designer to be based in a physical office. The work environment will be home-based, requiring a dedicated and productive workspace.

Office Location(s): While the role is remote, it is specified as being based in Portland, Oregon, United States. This likely indicates a primary operational hub or a preferred time zone for collaboration (Pacific Time - America/Los_Angeles).

Workspace Context:

• Remote Collaboration: The primary mode of interaction will be digital, utilizing collaboration tools for team meetings, file sharing, and project management. This requires strong virtual communication skills and self-discipline.

• Digital Toolset: Access to and proficiency with industry-standard design software (Adobe Creative Suite, Figma) and collaboration platforms (e.g., Slack, Teams, Zoom) is essential for effective remote work.

• Independent Work: A significant portion of the work will be performed independently, requiring self-motivation, time management, and the ability to maintain focus and productivity without direct, in-person supervision.

Work Schedule: The standard work schedule is full-time, typically 40 hours per week. While remote, maintaining consistent availability during core business hours (likely Pacific Time) is important for team collaboration and responsiveness. Flexibility may be offered, but project deadlines and team needs will dictate the schedule.

📝 Enhancement Note: The fully remote nature of this role offers significant flexibility. Candidates should be comfortable working independently and managing their own time effectively. The Portland, Oregon, specification might relate to state-specific employment laws or team-based time zone alignment.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess experience, skills, and alignment with the role's requirements.

• Portfolio Presentation & Interview: Expect to present your portfolio, discussing key projects, your design process, and how you've contributed to achieving business objectives. This will likely involve a conversation with a Creative Director or hiring manager.

• Skills Assessment/Creative Challenge: A practical exercise or case study may be assigned to evaluate your design thinking, problem-solving abilities, and execution skills under timed conditions. This could involve creating a concept for a campaign or refining existing materials.

• Cross-functional Interviews: You may meet with members of the marketing, sales, or other cross-functional teams to assess collaboration style, communication skills, and cultural fit.

• Final Interview: A discussion with senior leadership to finalize the decision.

Portfolio Review Tips:

• Curate Strategically: Select projects that best showcase your expertise in digital design, brand systems, integrated campaigns, and sales enablement materials relevant to Resource Innovations' industry.

• Tell a Story: For each project, clearly articulate the brief, your role, the problem you solved, your design process, and the measurable impact or results achieved. Focus on the "why" behind your design decisions.

• Highlight Key Skills: Ensure your portfolio clearly demonstrates your proficiency with Adobe Creative Suite and Figma, as well as your strengths in layout, typography, and brand consistency.

• Showcase Process: Include examples of your thought process, such as mood boards, sketches, wireframes, or iterations, to illustrate your problem-solving approach.

• Tailor to RI: If possible, incorporate a piece or case study that shows an understanding of the energy sector or a similar mission-driven industry, demonstrating your ability to adapt your skills to their context.

Challenge Preparation:

• Understand the Brief: Carefully read and dissect any assigned creative challenge. Identify the core objective, target audience, and key message.

• Think Strategically: Consider how your design will address the business goals and resonate with the intended audience.

• Focus on Process: Be prepared to explain your approach, from initial concept to final execution, even for a short exercise.

• Time Management: Practice working within time constraints, prioritizing elements, and delivering a polished, albeit potentially preliminary, solution.

• Presentation Readiness: Be ready to present and defend your design choices, articulating the rationale clearly and concisely.

📝 Enhancement Note: The interview process for a senior creative role heavily emphasizes portfolio review and the ability to articulate design strategy. Candidates should be prepared to discuss not just their work but also their process, problem-solving skills, and how they contribute to business outcomes. The potential for a creative challenge underscores the practical nature of the role.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Expert proficiency required in Illustrator (vector graphics, logos, illustrations), Photoshop (image manipulation, digital assets), and InDesign (layout, print design, presentations).

• Figma: Advanced skills are essential for collaborative design, prototyping, creating design systems, and managing UI/UX elements for digital platforms.

• Microsoft PowerPoint: Strong ability to design professional, visually compelling presentations, often for executive or client-facing audiences.

Analytics & Reporting:

• While not a primary responsibility, familiarity with how design impacts digital analytics (e.g., website engagement, campaign CTRs) is beneficial. Understanding how to design for A/B testing and conversion optimization is a plus. CRM & Automation:

• No direct CRM or automation tool requirements are listed, but an understanding of how design assets are used within marketing automation platforms or CRM systems (e.g., email builders, presentation templates within sales tools) would be advantageous. Integration & Workflow:

• Familiarity with project management tools (e.g., Asana, Trello, Jira), file-sharing platforms (e.g., Dropbox, Google Drive), and communication tools (e.g., Slack, Microsoft Teams) is assumed for effective remote collaboration.

📝 Enhancement Note: The tool stack is standard for a senior graphic designer focused on brand and digital. The emphasis on Figma highlights a modern workflow, and the mention of PowerPoint indicates a need for strong presentation design skills that go beyond basic templates.

👥 Team Culture & Values

Operations Values:

• Impact-Driven: Resource Innovations is a mission-driven company focused on energy transformation. This translates to a value placed on work that contributes to positive environmental and societal outcomes. Designers are expected to create visuals that effectively communicate this mission and its importance.

• Collaboration & Partnership: The emphasis on partnering with "copywriters, marketers, and cross-functional teams" suggests a culture that values teamwork, open communication, and shared success. Designers are expected to be collaborative team players.

• Quality & Craftsmanship: The requirement for "thoughtful, high-quality work" and "exceptional craft" indicates a commitment to design excellence. Attention to detail and a high standard for visual execution are paramount.

• Innovation & Adaptability: The mention of staying current on "emerging design trends, technologies, and AI-assisted creative tools" points to a value placed on innovation and the willingness to adapt to new methodologies and tools.

• Resourcefulness & Problem-Solving: The need to be "resourceful and solution oriented" highlights a culture that encourages proactive problem-solving and finding creative ways to overcome challenges.

Collaboration Style:

• Cross-Functional Integration: Designers are expected to work seamlessly with non-design teams, translating their needs into effective visual solutions. This requires excellent communication and an ability to understand diverse perspectives.

• Feedback-Oriented: The process involves presenting work and incorporating feedback, suggesting a culture where constructive critique is welcomed and used to improve outcomes.

• Proactive Communication: In a remote environment, proactive communication about project status, potential roadblocks, and creative ideas is crucial for effective collaboration.

📝 Enhancement Note: The company's mission in clean energy is a strong cultural driver. Candidates who align with this mission and value collaborative, high-quality, and innovative work will likely thrive. The remote setting necessitates a culture of trust and strong communication.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Business Objectives: A common challenge is ensuring design solutions are both aesthetically compelling and strategically aligned with marketing and sales goals, especially within a mission-driven organization.

• Managing Multiple Priorities in a Remote Setting: Effectively juggling diverse projects, meeting deadlines, and maintaining high-quality output while working remotely requires strong organizational and time-management skills.

• Adapting to Evolving Technologies: Keeping pace with new design tools, AI advancements, and digital platform trends can be demanding but is crucial for maintaining relevance and efficiency.

• Communicating Design Rationale: Articulating complex design decisions and their strategic value to non-design stakeholders can be challenging but is essential for buy-in and project success.

Learning & Development Opportunities:

• Skill Enhancement: Opportunities to deepen expertise in areas like motion graphics, UX/UI design for digital platforms, or advanced illustration through self-study, company-provided resources, or external courses.

• Industry Exposure: Potential to attend industry conferences or webinars related to design, marketing, or the clean energy sector to stay current and expand professional networks.

• Mentorship & Leadership: Developing leadership capabilities by mentoring junior designers and potentially contributing to the growth and direction of the creative team.

• Strategic Impact: Gaining experience in how design directly influences business outcomes within a growing company and a critical industry.

📝 Enhancement Note: The challenges are typical for a senior creative role, emphasizing the need for strong strategic thinking, project management, and communication skills. The growth opportunities are tied to both technical skill development and career progression within a dynamic company and industry.

💡 Interview Preparation

Strategy Questions:

• "Describe a time you translated a complex business objective into a successful visual campaign. What was your process, and what were the results?" (Focus on strategic thinking, process, and impact.)

• "How do you approach creating a consistent brand system across diverse digital and print touchpoints? Can you walk me through an example?" (Demonstrate understanding of brand scalability and execution.)

• "Imagine you're given a loose brief for a new clean energy initiative. What are the first steps you take in your design process?" (Showcase your ideation, research, and strategic approach.) Company & Culture Questions:

• "What interests you about Resource Innovations' mission in energy transformation, and how do you see your design skills contributing to it?" (Align your passion with their mission.)

• "How do you approach collaboration with non-designers, such as marketing or sales teams, to ensure project alignment and success?" (Highlight your teamwork and communication skills.)

• "Describe a situation where you received critical feedback on your design. How did you handle it, and what was the outcome?" (Showcase your receptiveness to feedback and problem-solving.) Portfolio Presentation Strategy:

• Structure is Key: Organize your portfolio logically, perhaps by project type or by the impact achieved. For each project, have a clear narrative: problem, solution, your role, process, and results.

• Quantify Impact: Whenever possible, use metrics to demonstrate the success of your designs (e.g., increased engagement, improved conversion rates, positive stakeholder feedback).

• Showcase Process: Be ready to discuss your thought process, including any initial concepts, iterations, or challenges you overcame. This demonstrates your problem-solving abilities.

• Tailor to the Role: Emphasize projects that align with Resource Innovations' needs – digital campaigns, brand systems, sales enablement materials, and any relevant industry experience.

• Be Enthusiastic: Show genuine interest in the company and the role. Your passion for design and their mission should be evident.

📝 Enhancement Note: Preparation should focus on demonstrating not just design skill but also strategic thinking, problem-solving, and the ability to collaborate effectively within a mission-driven, remote team environment. Quantifiable results and a clear articulation of process are crucial.

📌 Application Steps

To apply for this Senior Graphic Designer position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Curate your portfolio to prominently feature projects demonstrating expertise in digital design, brand systems, integrated marketing campaigns, and sales enablement materials. Ensure it highlights your proficiency with Adobe Creative Suite and Figma.

• Resume Optimization: Tailor your resume to emphasize your 5-10+ years of relevant experience, specific skills (layout, typography, brand systems, production), and accomplishments that align with the responsibilities outlined in the job description. Use keywords from the posting.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy-based questions. Be ready to discuss how your work contributes to business objectives.

• Company Research: Thoroughly research Resource Innovations, understanding their mission, services, and recent work. Consider how your design philosophy and skills can best support their goals in the energy transformation sector.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

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