Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: Sur

Location: São Paulo, State of São Paulo, Brazil

Job Type: FULL_TIME

Category: Creative & Media / Art & Design / Marketing

Date Posted: 2026-08-03T21:53:56.001

Experience Level: Mid-Level (2-5 years)

Remote Status: Remote OK (LATAM)

🚀 Role Summary

• Design and execute a wide range of visual content to support a fast-paced marketing team, with a strong emphasis on digital channels and campaign assets.

• Collaborate closely with marketing stakeholders to translate brand guidelines into compelling visual narratives across various formats, including digital ads, brochures, and presentations.

• Proactively contribute creative ideas and design solutions, demonstrating initiative and a strategic approach to visual communication.

• Manage multiple design projects simultaneously, effectively prioritizing tasks based on deadlines and business impact within a remote, LATAM-based operational framework.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with a clear focus on digital marketing assets and campaign support. The emphasis on initiative and proactive contribution suggests a need for a candidate who can operate with a degree of autonomy within a remote team structure. The requirement for LATAM-based candidates implies a need for candidates familiar with regional market nuances and potentially working within specific time zone overlaps for collaboration.

📈 Primary Responsibilities

• Design high-impact digital ad creative for social media platforms and paid advertising campaigns, optimizing for engagement and conversion.

• Develop comprehensive marketing collateral, including brochures, playbooks, and testimonial documents, ensuring clear communication and brand consistency.

• Construct professional and visually engaging slide decks for both internal team meetings and external client-facing presentations.

• Support print material design by preparing production-ready files, meticulously adhering to specifications such as bleed, resolution, and color mode (CMYK).

• Create compelling ad creative tailored to specific external client requests, ensuring alignment with their brand and campaign objectives.

• Diligently apply and maintain established brand guidelines (color palettes, typography, layout principles) across all visual deliverables to ensure a cohesive brand identity.

• Effectively manage a diverse portfolio of design requests, prioritizing effectively based on urgency, strategic importance, and business needs.

• Proactively generate and present innovative design concepts and strategic recommendations, moving beyond directive-based execution.

📝 Enhancement Note: The responsibilities highlight a need for versatility in design output, ranging from immediate campaign needs (digital ads) to more strategic, long-term collateral (playbooks, client decks). The mention of print production indicates a requirement for understanding pre-press processes, even if digital is the primary focus. The expectation for proactive idea generation is a key differentiator for this role.

🎓 Skills & Qualifications

Education: While no specific degree is mandated, a Bachelor's degree in Graphic Design, Visual Arts, Communications, or a related field is often preferred for roles requiring a strong theoretical foundation in design principles. Equivalent practical experience and a robust portfolio can substitute for formal education.

Experience: Proven professional experience as a Graphic Designer, with a minimum of 2-5 years demonstrating a track record of successful visual content creation, particularly in digital marketing and advertising contexts. Experience working within a remote team environment and collaborating across different time zones is highly beneficial.

Required Skills:

• Demonstrated expertise as a Graphic Designer with a strong, curated portfolio showcasing digital design proficiency and effective ad creative examples.

• Advanced proficiency in design software, specifically Figma and/or Canva, for creating and managing digital assets.

• Solid understanding of core design fundamentals, including color theory, visual hierarchy, typography principles, and effective layout composition.

• Basic knowledge of print production standards, including requirements for bleed, resolution, and appropriate color modes (e.g., CMYK).

• Excellent verbal and written communication skills, with strong proficiency in English for effective collaboration in a global or remote setting.

• Exceptional organizational skills, with a proven ability to manage deadlines and adapt to shifting priorities in a dynamic work environment.

• Must be based in the LATAM region to facilitate collaboration and operational alignment. Preferred Skills:

• Experience with other design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) for broader creative capabilities.

• Familiarity with animation or motion graphics principles for creating dynamic digital assets.

• Understanding of UX/UI design principles as they apply to digital marketing assets and landing pages.

• Experience working with marketing automation platforms or CRM systems from a design asset perspective.

• Basic understanding of HTML/CSS for web-based design elements.

📝 Enhancement Note: The required skills emphasize hands-on digital design tools and fundamental design theory, with a specific regional requirement. Preferred skills point towards a candidate who can grow with the team and potentially take on more complex digital asset creation tasks.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio is critical, showcasing a minimum of 2-5 years of relevant design experience, with a strong emphasis on digital ad creative and campaign assets.

• Evidence of successful application of brand guidelines across multiple projects, demonstrating consistency and adaptability.

• Case studies detailing the design process for key projects, including the problem statement, design solutions, and quantifiable results or impact where possible.

• Examples of marketing collateral (brochures, slide decks) that highlight clarity, organization, and effective visual communication.

• Digital-first design examples that demonstrate an understanding of various digital platforms and their unique design requirements. Process Documentation:

• Ability to articulate the design process from brief to final delivery, including steps for concept development, feedback integration, and file preparation.

• Documentation of workflow for managing multiple design requests, including prioritization methods and communication protocols.

• Examples of how design decisions were informed by data or campaign performance, demonstrating a results-oriented approach.

• Understanding of file management best practices for design assets to ensure version control and accessibility.

📝 Enhancement Note: The portfolio requirements are highly specific to demonstrating digital design capabilities and process. Candidates should curate their portfolios to clearly highlight projects that align with the responsibilities, particularly digital ads and marketing collateral, and be prepared to discuss their design process and how they manage workflows.

💵 Compensation & Benefits

Salary Range: $3,000–$4,000 USD per month.

Benefits:

• Full-time employment status.

• Fully remote position, allowing for flexible work arrangements.

• Opportunity to contribute to a fast-growing marketing team and gain exposure to diverse design challenges.

• Potential for professional development and skill enhancement within a dynamic startup environment.

Working Hours: While not explicitly stated, a standard full-time role typically involves approximately 40 hours per week. Given the remote nature and LATAM location, there will likely be an expectation for significant overlap with core business hours to facilitate collaboration with the marketing team.

📝 Enhancement Note: The salary is provided in USD, which is common for remote roles hiring internationally. The range indicates a mid-level compensation. Benefits are standard for a remote full-time role, with the primary advantage being the opportunity for impactful work and growth.

🎯 Team & Company Context

🏢 Company Culture

Industry: The company operates in a sector that necessitates strong marketing and visual communication, likely within technology, e-commerce, or a service-based industry that relies on digital engagement. The need for ad creative and campaign assets points to a growth-oriented company.

Company Size: The description suggests a "fast-growing marketing team," implying a company that is past the early startup phase and is scaling its operations. This often means a dynamic environment with evolving processes and a need for adaptable team members.

Founded: Information not provided, but the focus on growth and scaling suggests a company that has established market presence and is now expanding its reach and operational capabilities.

Team Structure:

• The Graphic Designer will be a key member of the marketing team, working closely with marketing managers, content creators, and potentially digital advertising specialists.

• The role implies a collaborative structure where design requests originate from various marketing functions, requiring clear communication and alignment.

• Cross-functional collaboration is expected, particularly with teams responsible for campaign strategy and execution, ensuring design assets effectively serve business objectives. Methodology:

• Data-driven decision-making is likely a core aspect, with design choices influenced by campaign performance metrics and A/B testing results.

• Workflow planning and optimization are crucial, especially in a fast-paced environment managing multiple design requests.

• Automation and efficiency practices may be leveraged, particularly in managing design assets and production workflows.

Company Website: surcompany.co

📝 Enhancement Note: The company culture is likely dynamic and growth-oriented, with a strong emphasis on marketing impact. The operations context for a Graphic Designer here means understanding how visual assets directly contribute to marketing performance and revenue generation.

📈 Career & Growth Analysis

Operations Career Level: This role is specifically for a mid-level Graphic Designer (2-5 years of experience). It involves creating core visual assets for marketing campaigns and requires a solid understanding of design principles and software, along with the ability to manage tasks independently. It's a hands-on design role with opportunities to influence visual direction.

Reporting Structure: The Graphic Designer will report to a Marketing Manager or Head of Marketing, working closely with other marketing team members. The reporting line is likely within the marketing function, with close collaboration across other departments as needed for campaign execution.

Operations Impact: The Graphic Designer's impact is directly tied to the effectiveness of marketing campaigns. High-quality, on-brand visual assets can improve engagement rates, conversion rates, brand perception, and ultimately contribute to lead generation and revenue growth. This role is crucial for translating marketing strategy into compelling visual communication.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas of digital design, such as UI/UX for marketing assets, motion graphics, or advanced ad creative optimization.

• Brand Stewardship: Potential to take on more responsibility for evolving and maintaining brand guidelines across all visual communications.

• Creative Leadership: As experience grows, there may be opportunities to mentor junior designers or lead design aspects of larger marketing initiatives.

• Cross-functional Exposure: Gain experience working on diverse marketing campaigns, understanding broader go-to-market strategies and their visual requirements.

📝 Enhancement Note: The growth path focuses on deepening design expertise and potentially moving into more strategic or leadership roles within the creative or marketing function. The remote nature may offer opportunities to work with diverse teams and projects globally.

🌐 Work Environment

Office Type: Fully remote. This means the work environment is home-based, requiring self-discipline and effective remote collaboration tools.

Office Location(s): While the role is remote, it is specified that candidates must be based in LATAM. This suggests a preference for candidates within a certain time zone range to facilitate real-time collaboration with the core team.

Workspace Context:

• The workspace will be digital-first, relying heavily on collaboration platforms, cloud storage, and video conferencing tools.

• Access to necessary design software and hardware is the responsibility of the candidate, though the company provides the tools for collaboration and project management.

• The environment is likely fast-paced and collaborative, requiring clear communication and a proactive approach to teamwork despite physical distance.

Work Schedule: A full-time schedule (approx. 40 hours/week) is expected. While remote work offers flexibility, the need for collaboration with a core team implies adherence to certain overlapping working hours, particularly for meetings and real-time feedback sessions.

📝 Enhancement Note: The remote work environment necessitates strong self-management skills and proficiency with digital collaboration tools. The LATAM requirement might be linked to timezone alignment and potentially cost-effectiveness, but it's crucial for candidates to confirm expected overlap hours.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your resume and portfolio to assess alignment with the role's requirements and the company's aesthetic.

• Portfolio Presentation/Discussion: A session where you present your portfolio, discuss your design process, highlight key projects (especially digital ads and collateral), and explain how you've applied brand guidelines and achieved results. Be prepared to articulate your approach to design challenges.

• Skills Assessment/Design Challenge: You may be asked to complete a small design task or challenge that simulates a real-world project, testing your proficiency in Figma/Canva and your ability to meet brand and deadline requirements.

• Team/Cultural Fit Interview: A conversation with hiring managers or team members to assess communication skills, collaboration style, problem-solving approach, and cultural fit within the company's fast-paced, remote environment.

Portfolio Review Tips:

• Curate Strategically: Select 5-8 of your strongest projects that directly align with the job description's responsibilities (digital ads, marketing collateral, slide decks).

• Showcase Process: For each project, include a brief overview of the objective, your role, the design process, tools used, and the outcome. Use visuals to tell the story.

• Highlight Digital & Brand: Emphasize your experience with digital design tools (Figma/Canva) and your ability to consistently apply brand guidelines.

• Quantify Impact: If possible, include metrics or results that demonstrate the effectiveness of your designs (e.g., increased click-through rates, improved engagement).

• Conciseness: Ensure your presentation is clear, concise, and easy to follow, respecting the interviewer's time.

Challenge Preparation:

• Understand the Brief: Carefully read and understand any design challenge brief, paying attention to constraints, objectives, and target audience.

• Time Management: Allocate your time wisely for ideation, design execution, and preparation of your presentation.

• Articulate Your Choices: Be ready to explain the rationale behind your design decisions, connecting them to the brief's requirements and best practices.

• Brand Consistency: Ensure any design challenge solution adheres strictly to the provided brand guidelines.

📝 Enhancement Note: The interview process is heavily weighted towards portfolio review and practical design skills. Candidates should prepare to not only showcase their work but also explain their thought process and problem-solving abilities within a marketing context.

🛠 Tools & Technology Stack

Primary Tools:

• Figma: Essential for collaborative interface design, prototyping, and asset creation. Proficiency in creating design systems, components, and scalable assets is key.

• Canva: Valuable for rapid creation of social media graphics, presentations, and marketing collateral, especially for teams with diverse skill levels. Understanding templates and brand kits is important.

Analytics & Reporting: While not directly used for design creation, an understanding of how design impacts analytics (e.g., click-through rates on ads, engagement on social posts) is beneficial. Familiarity with reporting tools used by the marketing team (e.g., Google Analytics, social media analytics dashboards) can provide valuable context.

CRM & Automation: Awareness of how marketing campaigns are managed and automated can inform design choices. For instance, understanding email marketing platforms or CRM-driven campaigns might influence the design of associated visual assets.

📝 Enhancement Note: Proficiency in Figma and Canva is non-negotiable. While direct use of analytics or CRM tools isn't required, understanding their output and how design contributes to their metrics is a significant advantage.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A drive to produce novel and impactful visual designs that capture attention and communicate effectively.

• Collaboration & Communication: Openness to feedback, clear articulation of design ideas, and willingness to work closely with marketing stakeholders.

• Efficiency & Agility: Ability to manage multiple projects, meet deadlines, and adapt quickly to changing marketing priorities in a fast-paced environment.

• Brand Stewardship: A commitment to upholding and enhancing the company's brand identity through consistent and high-quality visual execution.

• Results-Oriented: A focus on creating designs that achieve specific marketing objectives and contribute to business growth.

Collaboration Style:

• Cross-functional Integration: Design work is deeply integrated with marketing strategy, requiring close collaboration with marketing managers, copywriters, and campaign specialists.

• Feedback-Driven: A culture that encourages constructive feedback to refine designs and ensure they meet objectives.

• Proactive Contribution: Encouragement for designers to share their ideas and propose design solutions, rather than solely executing directives.

• Remote Team Dynamics: Emphasis on clear, consistent communication through digital channels to maintain alignment and team cohesion.

📝 Enhancement Note: The culture values creative output that drives business results, supported by strong communication and a collaborative spirit, even in a remote setting. The expectation is for a proactive designer who is a team player.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: Effectively producing innovative designs while strictly adhering to established brand guidelines.

• Managing Shifting Priorities: Adapting to frequent changes in marketing campaign needs and deadlines in a fast-paced environment.

• Remote Collaboration: Maintaining strong communication and alignment with team members across different locations and time zones.

• Designing for Diverse Digital Platforms: Tailoring visual assets to perform optimally across various social media channels and advertising platforms.

Learning & Development Opportunities:

• Advanced Digital Design Techniques: Opportunities to learn and apply new techniques in digital illustration, motion graphics, or interactive design.

• Marketing Strategy Exposure: Gaining a deeper understanding of marketing campaign planning, execution, and performance analysis to inform design decisions.

• Brand Development: Contributing to the evolution of the company's visual identity and brand guidelines.

• Tool Proficiency: Mastering advanced features of Figma and potentially exploring new design software or tools.

📝 Enhancement Note: The challenges are typical for a creative role in a growth-focused company. The growth opportunities focus on deepening design skills and gaining broader marketing context.

💡 Interview Preparation

Strategy Questions:

• "How would you approach designing a series of digital ads for a new product launch, considering our brand guidelines and target audience?" (Prepare to discuss your process, tool choices, and how you'd ensure visual consistency.)

• "Describe a time you had to manage multiple design requests with competing deadlines. How did you prioritize, and what was the outcome?" (Focus on organizational skills, communication, and problem-solving.)

• "What are your preferred methods for staying updated on design trends and new digital marketing creative strategies?" (Demonstrate continuous learning and industry awareness.) Company & Culture Questions:

• "What interests you about Sur and this specific Graphic Designer role?" (Research the company's mission, recent campaigns, and how your skills align.)

• "How do you approach receiving and incorporating feedback on your designs, especially from non-designers?" (Highlight your collaborative and receptive nature.)

• "Given our focus on a fast-growing marketing team, how do you see your design contributions impacting our business objectives?" (Connect your design work to tangible marketing results like engagement or conversions.) Portfolio Presentation Strategy:

• Storytelling: Frame your portfolio pieces as solutions to specific problems or challenges.

• Visual Walkthrough: Use screen-sharing to walk through your Figma/Canva files, showcasing your file organization and design process.

• Highlight Key Skills: Explicitly point out examples that demonstrate your proficiency in Figma/Canva, digital ad creation, and brand guideline application.

• Concise Explanations: For each project, provide a brief narrative focusing on the objective, your role, the solution, and the impact.

📝 Enhancement Note: Interview preparation should focus on demonstrating practical design skills, strategic thinking, and an understanding of how design supports marketing goals, all while showcasing strong communication and collaboration abilities suitable for a remote role.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided application link on Workable.

• Portfolio Customization: Ensure your portfolio prominently features digital ad creative and marketing collateral examples. Tailor your presentation to highlight projects where you've applied brand guidelines and demonstrated proficiency in Figma or Canva.

• Resume Optimization: Craft your resume to emphasize relevant experience (2-5 years), specific design software proficiency (Figma, Canva), and key skills mentioned in the job description. Use action verbs to describe your responsibilities and achievements.

• Interview Preparation: Practice articulating your design process, presenting your portfolio effectively, and answering common interview questions related to creativity, collaboration, and remote work. Be ready to discuss your experience with digital marketing assets.

• Company Research: Familiarize yourself with Sur's existing visual branding, marketing efforts, and company mission. Understand their industry and target audience to better align your application and interview responses with their needs.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.

---