Marketing Graphic Designer

📍 Job Overview

Job Title: Marketing Graphic Designer

Company: Obsequio Group

Location: Leicester, United Kingdom & Lichfield, United Kingdom

Job Type: Full-Time, Salaried

Category: Marketing Operations / Creative Services

Date Posted: 2026-08-24

Experience Level: Mid-Level (2-5 years)

Remote Status: On-site

🚀 Role Summary

• Spearhead the creation and execution of all visual marketing assets across both print and digital mediums to enhance brand presence and campaign effectiveness.

• Collaborate closely with the Digital Marketing Coordinator to ensure visual assets are aligned with content plans, brand guidelines, and overall marketing strategy.

• Drive brand consistency and visual identity across all touchpoints, from social media content and digital adverts to brochures and event materials.

• Develop and maintain design templates to empower wider team use and ensure brand consistency in presentations, social posts, and documents.

• Leverage a strong portfolio demonstrating a diverse range of print and digital design work, showcasing proficiency in industry-standard design software.

📝 Enhancement Note: This role is positioned as a mid-level Graphic Designer with a strong focus on marketing collateral and brand consistency. While not strictly a Revenue Operations or Sales Operations role, it plays a crucial supporting function within the Go-To-Market (GTM) strategy by ensuring all outward-facing visual communications are on-brand and impactful. The emphasis on collaboration with the Digital Marketing Coordinator and the need to translate campaign concepts into visual assets highlight its integration into broader marketing operations.

📈 Primary Responsibilities

• Design a comprehensive suite of creative assets for digital channels, including dynamic social media graphics, engaging web banners, compelling email headers, and effective digital adverts.

• Produce and update a variety of print materials such as brochures, flyers, posters, exhibition stands, and other essential marketing collateral, ensuring high-quality output.

• Develop impactful visuals for key marketing content pieces, including detailed case studies, informative whitepapers, product sheets, and professional presentations.

• Create on-brand artwork specifically tailored for product promotions, integrated marketing campaigns, and new product launches, ensuring visual appeal and strategic alignment.

• Uphold and enforce brand guidelines and visual identity across all created materials, ensuring a cohesive and recognizable brand presence.

• Translate abstract campaign concepts into clear, visually impactful designs optimized for multiple formats and diverse distribution channels.

• Collaborate with the Digital Marketing Coordinator to understand upcoming content plans and deliver timely, high-quality assets to support these initiatives.

• Skillfully adapt and resize artwork for various platforms and formats, maintaining design integrity and visual quality across all applications.

• Assist in the evolution and maintenance of the brand’s visual style and comprehensive guidelines, contributing to ongoing brand development.

• Design all necessary event visuals, including striking stand graphics, backdrops, banners, signage, and informative handouts for exhibitions and conferences.

• Create event-specific campaign assets such as eye-catching invitations, targeted social media graphics, and effective follow-up materials.

• Plan, shoot, and edit short-form video content for web, social media, and events, including promotional videos, interviews, and product showcases.

• Develop simple motion graphics and animated assets as required, such as animated titles and dynamic social media advertisements.

• Optimize video content for various channels and formats, ensuring maximum reach and engagement.

• Take clear and concise design briefs, proactively ask clarifying questions, and manage feedback rounds efficiently to ensure project success.

• Prepare artwork meticulously for print, liaising with external suppliers and printers as necessary to ensure quality and timely delivery.

📝 Enhancement Note: The responsibilities clearly indicate a hands-on design role with a broad scope covering both print and digital. The explicit mention of "campaign concepts," "content plans," and supporting "product promotions" emphasizes the role's direct contribution to marketing initiatives. The "Videography & Motion" section, marked as highly advantageous, suggests the company is looking to expand its multimedia content capabilities, making candidates with these skills particularly attractive.

🎓 Skills & Qualifications

Education:

• A degree or equivalent qualification in Graphic Design, Visual Communications, or a related field is preferred.

• Equivalent professional experience and a strong portfolio will also be highly considered. Experience:

• Minimum of 2-5 years of proven experience in a graphic design role, with a strong preference for experience within a marketing department or agency environment.

• Demonstrated experience in creating a wide range of marketing collateral for both print and digital platforms.

• Experience in preparing artwork for print production, including understanding of bleed, margins, color profiles, and file formats.

• Familiarity with working within B2B/B2C marketing environments and supporting campaign-led design initiatives. Required Skills:

• Graphic Design Proficiency: Masterful command of core design principles including layout, typography, color theory, and visual hierarchy.

• Adobe Creative Suite Expertise: Advanced proficiency in Adobe InDesign, Photoshop, and Illustrator is essential for creating high-quality print and digital assets.

• Print & Digital Asset Creation: Proven ability to design effective assets for social media graphics, web banners, email headers, digital adverts, brochures, flyers, posters, and exhibition stands.

• Brand Guideline Adherence: Strong understanding and consistent application of brand guidelines and visual identity standards.

• Layout & Typography: Exceptional skills in creating visually appealing layouts and applying typography effectively to enhance communication.

• Visual Storytelling: Ability to translate complex ideas and campaign messages into compelling visual narratives.

• Attention to Detail: Meticulous attention to detail to ensure accuracy, quality, and adherence to specifications in all design work.

• Time Management & Deadline Orientation: Proven ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet strict deadlines in a fast-paced environment.

Preferred Skills:

• Videography & Editing: Experience in filming, editing, and basic sound/lighting for short-form video content.

• Motion Graphics & Animation: Familiarity with creating animated assets and simple motion graphics.

• Video Editing Software: Proficiency in video and motion tools such as Adobe Premiere Pro, After Effects, Final Cut Pro, or DaVinci Resolve.

• Performance Impact Awareness: Basic understanding of how design choices can influence digital channel performance (e.g., click-through rates, engagement metrics).

• Template Design: Experience in creating and maintaining design templates for presentations, social media, and documents.

📝 Enhancement Note: The requirements clearly emphasize practical design skills and software proficiency. The "Desirable Experience" section highlights a strong need for video and motion graphics capabilities, indicating a growth area for the company. The "Personal Attributes" section further fleshes out the ideal candidate profile, focusing on a blend of creativity and practical execution.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• Comprehensive Design Showcase: A robust portfolio is mandatory, clearly demonstrating a wide range of both print and digital design work. This should include examples of social media graphics, digital adverts, brochures, flyers, case studies, and event visuals.

• Software Proficiency Evidence: Portfolio pieces should implicitly or explicitly showcase proficiency in industry-standard design software such as Adobe InDesign, Photoshop, and Illustrator.

• Brand Consistency Examples: Include examples that highlight your ability to maintain and evolve brand identity across various mediums and campaigns.

• Print Production Awareness: Showcase work where you have considered or executed print-specific requirements, such as layout for print, color profiles, or file preparation.

• Adaptability & Versatility: Demonstrate versatility in design style and ability to adapt to different project requirements and target audiences.

Process Documentation:

• Design Workflow Understanding: Candidates should be prepared to discuss their design process, from receiving a brief to final asset delivery, including client/stakeholder feedback rounds and revisions.

• Brand Guideline Application: Be ready to explain how you interpret and apply brand guidelines to ensure consistency and visual integrity in your work.

• Print Artwork Preparation: Articulate your understanding of preparing files for professional printing, including specifications for bleed, resolution, color modes, and file formats.

• Digital Asset Optimization: Discuss your approach to designing digital assets that are optimized for various platforms (e.g., social media dimensions, web banner specifications, email client compatibility).

📝 Enhancement Note: For a design role, a strong portfolio is paramount. The enhancement focuses on what specific elements within that portfolio would be most relevant to this marketing-focused graphic design position, emphasizing practical application and understanding of production processes.

💵 Compensation & Benefits

Salary Range:

• Based on industry benchmarks for a Marketing Graphic Designer with 2-5 years of experience in the Leicester/Lichfield area of the UK, a competitive salary range is estimated to be between £28,000 - £38,000 per annum.

• This estimate considers the responsibilities outlined, the need for proficiency in core design software, and the advantageous skills in videography/motion graphics. Benefits:

• Competitive Basic Salary: A strong foundational salary is offered, reflecting the value of the role.

• Generous Annual Leave: 25 days of annual leave, in addition to UK bank holidays, providing ample time for rest and personal pursuits.

• Salary Sacrifice Pension Scheme: Participation in an Aviva pension scheme with salary sacrifice options, offering tax and National Insurance benefits.

• Holiday Buy & Sell Scheme: Flexibility to purchase additional holiday days or sell unused days, allowing for personalized work-life balance.

• Career Development: Opportunities to develop your career within a fast-paced, private equity-backed business environment, with potential for growth and advancement.

• Collaborative Culture: Access to a supportive and entrepreneurial business culture that encourages innovation and teamwork.

Working Hours:

• This is a full-time position, typically operating on a standard 40-hour work week.

📝 Enhancement Note: As no specific salary was provided, a regional estimate for the UK has been generated. This estimate is based on typical market rates for similar roles, factoring in experience level and location. The benefits listed are directly extracted from the provided text and highlighted for their appeal to potential candidates.

🎯 Team & Company Context

🏢 Company Culture

Industry: The Obsequio Group operates within a dynamic sector, likely related to professional services or business solutions, given its private equity backing and focus on supporting growth. Its involvement in both organic and acquisitive growth suggests a strategic and fast-paced environment.

Company Size: Obsequio Group is described as a "fast-growing private equity-backed Group." This typically indicates a company that is beyond the startup phase, likely in the scale-up or established growth stage, with a significant number of employees (potentially 50-500+). For operations professionals, this size often means established processes but with a culture that still values agility and the ability to influence change.

Founded: While the founding date is not specified, the context of being "private equity-backed" implies a company that has a proven business model and is now in a phase of accelerated expansion, potentially through strategic acquisitions and operational improvements.

Team Structure:

• Marketing Department Focus: The role reports into and collaborates closely with the Digital Marketing Coordinator, suggesting a dedicated marketing team structure.

• Cross-Functional Collaboration: The graphic designer will likely interact with various internal stakeholders to gather design briefs and feedback, necessitating strong communication skills and an understanding of different business functions.

• Reporting Line: While not explicitly stated, this role likely reports into a Marketing Manager or Head of Marketing, overseeing the visual output for the entire group.

Methodology:

• Data-Driven Visuals: While the primary role is design, the mention of "how design impacts performance" suggests an appreciation for data-informed design decisions within the marketing team.

• Agile Workflow: The need to "prioritise and schedule design work in line with the content calendar" and "manage multiple projects and deadlines simultaneously" points towards an agile or project-management-driven workflow.

• Brand-Centric Approach: A core methodology will revolve around strict adherence to and evolution of brand guidelines to ensure a unified visual identity across all marketing efforts.

Company Website: https://www.obsequio.co.uk/ (Inferred from domain_derived)

📝 Enhancement Note: The company context is pieced together from its description as a "private equity-backed Group" and its focus on "organic and acquisitive growth." This paints a picture of a dynamic, growth-oriented organization where marketing plays a key role in supporting business expansion.

📈 Career & Growth Analysis

Operations Career Level: This role is ideal for a mid-level Graphic Designer (2-5 years of experience) who is looking to take ownership of visual marketing asset creation within a growing organization. It offers the chance to significantly impact the brand's visual presence and contribute directly to marketing campaign success.

Reporting Structure: The graphic designer will work closely with the Digital Marketing Coordinator, implying a collaborative relationship within the marketing team. The ultimate reporting line is likely to a Marketing Manager or Head of Marketing, providing oversight and strategic direction for design initiatives.

Operations Impact: The graphic designer's impact is crucial for the Go-To-Market (GTM) strategy. High-quality, on-brand visual assets are essential for customer acquisition, engagement, and retention. This role directly supports marketing campaigns, product launches, and brand perception, all of which contribute to revenue generation and business growth.

Growth Opportunities:

• Skill Specialization: Opportunity to deepen expertise in specific areas like motion graphics, video editing, or advanced digital advertising design, given the "highly advantageous" mention of videography skills.

• Brand Development: Contribute to the evolution and refinement of the Obsequio Group's brand identity, potentially leading to more strategic branding projects.

• Cross-Functional Leadership: As the company grows, there may be opportunities to lead design projects, mentor junior designers, or take on more strategic design planning roles within the marketing team.

• Industry Exposure: Working within a PE-backed group offers exposure to high-growth environments and potentially diverse business units, broadening professional experience.

📝 Enhancement Note: The career analysis focuses on how a graphic design role fits within a broader business context, particularly in supporting GTM strategies. The growth opportunities are framed around skill development and potential advancement within a growing company.

🌐 Work Environment

Office Type: This is an on-site role, indicating a traditional office-based work environment. This setup is conducive to collaboration, spontaneous idea-sharing, and direct interaction with team members.

Office Location(s): The role is based in either Leicester or Lichfield, United Kingdom. Candidates will likely be expected to work from one of these office locations.

Workspace Context:

• Collaborative Atmosphere: Working alongside the Digital Marketing Coordinator and potentially other marketing or creative team members will foster a collaborative design environment.

• Tools & Technology: Access to industry-standard design software (Adobe Creative Suite) will be provided. Depending on the specific setup, this may include high-performance workstations and potentially video production equipment if the company invests in that area.

• Team Interaction: The role requires regular interaction with marketing colleagues to receive briefs, provide updates, and incorporate feedback, promoting a communicative and team-oriented workspace.

Work Schedule: The standard work schedule is likely Monday to Friday, with a typical 40-hour week. However, given the fast-paced nature of marketing campaigns and deadlines, occasional flexibility may be required.

📝 Enhancement Note: The on-site requirement is noted, along with the specific UK locations. The workspace context is inferred to be a collaborative office environment that supports creative work through necessary tools and team interaction.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: A review of your CV and a request for your portfolio link to assess your design skills and experience against the role requirements.

• Portfolio Presentation & Discussion: An interview where you will be asked to walk through your portfolio, discuss your design process, explain your creative choices, and highlight how your work aligns with the company's brand and marketing objectives. Be prepared to discuss specific projects in detail.

• Technical Skills Assessment: Potential for a practical design exercise or a discussion about your proficiency with specific design software (Adobe Creative Suite, video editing tools if applicable).

• Team & Culture Fit Interview: An opportunity to meet with the Digital Marketing Coordinator and potentially other team members to assess your collaborative skills, communication style, and alignment with the company culture.

• Final Interview: May involve a discussion with a senior marketing leader to finalize the decision, focusing on your strategic thinking and potential contribution to the company's growth.

Portfolio Review Tips:

• Curate Strategically: Select a diverse range of your strongest work that directly aligns with the job description – emphasize print, digital ads, social media graphics, brochures, and any video/motion work.

• Highlight Process: For key projects, be ready to explain your thought process, the brief, your creative solutions, challenges faced, and the final outcome. Visual aids explaining your workflow can be very effective.

• Showcase Brand Understanding: Include examples that demonstrate your ability to adhere to and creatively apply brand guidelines.

• Quantify Impact (If Possible): If any of your designs led to measurable results (e.g., increased engagement, higher click-through rates), be prepared to discuss these metrics.

• Professional Presentation: Ensure your portfolio is well-organized, easy to navigate, and visually appealing. A PDF or a dedicated online portfolio platform is recommended.

Challenge Preparation:

• Design Brief Interpretation: Practice interpreting design briefs, identifying key objectives, target audiences, and required deliverables.

• Time Management: If a timed design challenge is given, practice working efficiently under pressure, focusing on delivering a strong concept within the allotted time.

• Communication: Be prepared to articulate your design rationale clearly and concisely, both verbally and visually, to stakeholders who may not have a design background.

📝 Enhancement Note: This section provides actionable advice for candidates applying for the role, focusing on how to best present their qualifications, particularly their portfolio, and what to expect during the interview process, including potential design challenges.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential proficiency expected in Adobe InDesign, Photoshop, and Illustrator for all graphic design tasks.

• Video Editing Software (Desirable): Familiarity with tools like Adobe Premiere Pro, After Effects, Final Cut Pro, or DaVinci Resolve for video and motion graphics creation.

• Design Template Software: Potentially experience with tools or methods for creating and managing design templates (e.g., InDesign templates, Canva).

Analytics & Reporting:

• While not a primary responsibility, a basic understanding of how design impacts digital performance metrics (e.g., click-through rates, engagement) is a plus, suggesting potential use of analytics dashboards for reviewing campaign performance. CRM & Automation:

• Not directly relevant to the core design function, but awareness of how design assets are deployed through marketing automation platforms or CRM-integrated campaigns would be beneficial.

📝 Enhancement Note: The tools listed are directly derived from the job description, with an emphasis on the core Adobe Creative Suite and the desirable video editing software. The mention of performance impact hints at a connection to marketing analytics tools.

👥 Team Culture & Values

Operations Values:

• Creativity & Innovation: A strong emphasis on creative thinking to bring the brand to life visually, coupled with a drive for continuous improvement in design output.

• Collaboration & Teamwork: A culture that values close working relationships with marketing colleagues and stakeholders, encouraging open communication and feedback.

• Delivery & Efficiency: A practical, delivery-focused mindset is crucial, balancing creative excellence with the ability to meet deadlines and produce assets efficiently.

• Brand Stewardship: A deep respect for and commitment to maintaining and evolving the company's visual identity and brand guidelines.

• Agility & Adaptability: The ability to adapt quickly to changing project needs, incorporate feedback, and iterate on designs in a fast-paced environment.

Collaboration Style:

• Brief-Driven & Responsive: The designer is expected to take clear briefs, ask pertinent questions, and manage feedback rounds effectively, indicating a structured yet responsive collaboration style.

• Cross-Functional Integration: Working closely with the Digital Marketing Coordinator and other stakeholders means a collaborative style that bridges creative execution with marketing strategy.

• Proactive Communication: Open communication is key to managing expectations, clarifying requirements, and ensuring that design work aligns with broader marketing objectives.

📝 Enhancement Note: The culture and values are inferred from the "Personal Attributes" and "Collaboration & Workflow" sections of the job description, focusing on the blend of creative flair and practical execution expected in a marketing design role.

⚡ Challenges & Growth Opportunities

Challenges:

• Balancing Creative Vision with Brand Constraints: The ongoing challenge of producing innovative and engaging designs while strictly adhering to established brand guidelines and the visual identity of Obsequio Group.

• Managing Multiple Project Demands: Effectively prioritizing and managing a diverse workload of print and digital assets for various campaigns, events, and content needs simultaneously, often under tight deadlines.

• Translating Abstract Concepts into Visuals: The challenge of interpreting marketing briefs and campaign ideas into tangible, impactful visual designs that resonate with target audiences.

• Keeping Pace with Design Trends & Technologies: Staying current with evolving design trends, software capabilities (especially in video and motion graphics), and best practices for digital and print media.

Learning & Development Opportunities:

• Advanced Design Skills: Opportunity to enhance proficiency in core design software and gain expertise in video editing and motion graphics, particularly through hands-on project work.

• Marketing Strategy Insight: Develop a deeper understanding of marketing campaign objectives, content strategies, and how visual design contributes to overall marketing performance and business growth.

• Brand Development Contribution: Play a role in shaping and evolving the visual identity of a growing private equity-backed group.

• Cross-Functional Experience: Gain valuable experience working across different facets of marketing and potentially other business units, broadening professional exposure.

📝 Enhancement Note: Challenges and growth opportunities are framed around the specific demands of a marketing graphic designer role within a growth-focused company, highlighting areas for skill enhancement and career progression.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for taking a design brief from concept to final delivery. How do you ensure brand consistency throughout?"

• "Walk us through a challenging project where you had to balance creative vision with strict brand guidelines or tight deadlines. What was your approach and the outcome?"

• "How do you approach designing for different platforms (e.g., social media vs. print brochures vs. web banners) to ensure maximum impact?"

• "Can you explain your understanding of preparing artwork for professional printing? What are the key considerations?"

• "How would you approach creating a visual identity for a new product launch or campaign for Obsequio Group, considering our existing brand?" Company & Culture Questions:

• "What interests you about Obsequio Group and this specific role?"

• "How do you stay updated on the latest design trends and software advancements?"

• "Describe your experience working collaboratively with marketing teams or content creators. How do you handle feedback?"

• "Based on what you've seen of our company, how do you think your design style could contribute to our brand?"

• "What are your thoughts on the importance of videography and motion graphics in modern marketing?" Portfolio Presentation Strategy:

• Project Storytelling: For each portfolio piece, tell a story: the challenge/brief, your creative solution, the tools used, your role, and the results (if measurable).

• Focus on Relevance: Prioritize showcasing work that directly aligns with the job description – print collateral, digital ads, social media graphics, event materials, and any video/motion work.

• Demonstrate Process: Briefly explain your design thinking, not just the final output. Show sketches, mood boards, or early concepts if they illustrate your process effectively.

• Highlight Technical Skills: Be ready to discuss your proficiency with Adobe Creative Suite and any other relevant software.

• Brand Awareness: Show examples of how you've applied and maintained brand guidelines, and how you might approach branding for Obsequio Group.

📝 Enhancement Note: The interview preparation section provides specific examples of questions that might be asked, tailored to a graphic design role within a marketing context, and offers strategic advice for portfolio presentation.

📌 Application Steps

To apply for this Marketing Graphic Designer position:

• Submit your application through the provided application link on ats.rippling.com.

• Portfolio Customization: Tailor your portfolio to prominently feature examples of print collateral, digital marketing assets (social media, ads, banners), and any relevant case studies or brand guideline applications. If you have video/motion graphics experience, ensure this is clearly showcased.

• Resume Optimization: Ensure your resume highlights your proficiency in Adobe Creative Suite (InDesign, Photoshop, Illustrator), your experience with print production, digital asset creation, and any experience with videography or motion graphics. Quantify achievements where possible.

• Interview Preparation: Practice presenting your portfolio, articulating your design process, and answering strategy questions related to brand consistency, print readiness, and digital asset effectiveness. Be ready to discuss your understanding of Obsequio Group's brand.

• Company Research: Familiarize yourself with Obsequio Group's existing marketing materials, website, and overall brand presence. Understand their industry and growth objectives to better tailor your responses and demonstrate your fit.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.