Graphic Designer

📍 Job Overview

Job Title: Graphic Designer

Company: STERRY

Location: Philippines (Remote)

Job Type: Full-time

Category: Marketing Operations / Creative Operations

Date Posted: 2026-08-20

Experience Level: Mid-Level (2-4 years)

Remote Status: Fully Remote

🚀 Role Summary

• Drive high-impact visual narratives and ad concepts for crowdfunding and e-commerce clients, leveraging AI-generated imagery as a primary asset.

• Collaborate closely with marketing and advertising teams to translate strategic campaign objectives into compelling visual designs for digital and print placements.

• Ensure brand consistency and resonance across diverse international markets by meticulously curating, generating, and refining AI visuals and executing photo editing.

• Optimize ad performance through data-driven design iterations, A/B testing, and a deep understanding of visual hierarchy and platform-specific requirements.

• Maintain a continuous learning mindset to stay at the forefront of AI design tools and emerging creative trends, contributing to STERRY's position as a leading growth marketing agency.

📝 Enhancement Note: This role is positioned within a Growth Marketing Agency, indicating a strong emphasis on performance-driven design and direct impact on revenue. The requirement for AI-fluent design and the specific mention of AI tools like Magnific and Adobe Firefly highlight a forward-thinking approach to creative production, demanding adaptability and technical proficiency beyond traditional graphic design. The focus on "turning every click into cash" underscores the results-oriented nature of the work.

📈 Primary Responsibilities

• Develop innovative ad concepts for a wide range of digital and print placements, including social media ads, display ads, email campaigns, and banners, with a core focus on AI-generated imagery.

• Generate, curate, and meticulously refine AI-produced images using tools such as Magnific, Adobe Firefly, Canva AI, Gemini, or similar, integrating them seamlessly into final ad layouts.

• Create and maintain ad designs that strictly adhere to established brand guidelines while resonating with target audiences and ensuring consistent brand identity across all campaigns.

• Edit and enhance raw model photos according to client-specific standards, ensuring high-quality visual output that aligns with campaign objectives.

• Translate promotional creatives for international markets (DE/MX/UK/JA), ensuring design balance, harmony, and cultural appropriateness while maintaining overall design integrity.

• Collaborate with marketing and advertising teams to understand campaign objectives, target audiences, and key messaging, translating these into impactful visual strategies.

• Optimize designs for various platforms and ad formats, considering both mobile and desktop user experiences to maximize ad performance and engagement.

• Conduct market research and stay current with the latest AI trends, design tools, and best practices to incorporate fresh, effective, and cutting-edge elements into advertising efforts.

• Participate actively in brainstorming sessions, contributing creative ideas and strategic insights to enhance the overall impact and effectiveness of advertising campaigns.

• Work closely with the marketing team to conduct A/B testing on ad designs, utilizing data insights to iterate, refine, and improve campaign performance and ROI.

• Manage multiple design projects simultaneously, ensuring timely delivery of high-quality creative assets within project deadlines.

• Perform ad hoc design tasks and assignments as directed by management, demonstrating flexibility and a proactive approach to evolving project needs.

📝 Enhancement Note: The responsibilities clearly indicate a need for both creative execution and strategic thinking, with a significant emphasis on AI tool proficiency for image generation and refinement. The mention of "translating promotional creatives" for specific international markets suggests a requirement for localization skills and an understanding of cultural nuances in design. The integration of A/B testing and data insights into the design process points towards a performance marketing context where design directly influences measurable business outcomes.

🎓 Skills & Qualifications

Education: Bachelor's degree in Graphic Design, Visual Communication, Multimedia Arts, or a related field is preferred. However, a strong portfolio or equivalent hands-on experience demonstrating exceptional design capabilities and AI tool integration will be equally valued.

Experience: 2–4 years of proven professional experience as a Graphic Designer, with a substantial portfolio showcasing a strong focus on advertising and marketing materials, particularly for digital platforms.

Required Skills:

• Mastery of industry-standard graphic design software, including Adobe Creative Suite (Photoshop, Illustrator, InDesign) and Canva.

• Hands-on experience and demonstrable proficiency in using AI-powered design tools for image generation and workflow enhancement, such as Magnific, Adobe Firefly, Canva AI, or Gemini.

• Proven ability to design complete ad assets where primary visual elements are AI-generated, showcasing comfort and expertise in AI-driven creative production.

• Strong understanding of visual hierarchy, typography, color theory, and layout principles as applied to advertising and marketing.

• Experience in photo editing, retouching, and image manipulation to achieve high-quality, client-ready visuals.

• Ability to interpret campaign objectives, target audience profiles, and key messaging to develop effective visual strategies.

• Skill in optimizing designs for various digital platforms (social media, display ads, email) and ad formats, considering mobile-first principles.

• Excellent time management and organizational skills, with the ability to manage multiple projects simultaneously and meet tight deadlines.

• Strong communication and collaboration skills, with the ability to work effectively within a remote team environment. Preferred Skills:

• Experience in localizing designs for international markets, including understanding multilingual typography and cultural design sensitivities for markets like Germany, Mexico, the UK, and Japan.

• Familiarity with A/B testing methodologies and the ability to interpret campaign data and analytics to inform design decisions and improvements.

• Creative brainstorming and ideation skills, with a proactive approach to contributing innovative concepts.

• A keen eye for detail and a commitment to maintaining brand consistency across all creative outputs.

• Willingness and demonstrated ability to continuously learn and adapt to new AI tools, design techniques, and evolving industry trends.

📝 Enhancement Note: The emphasis on AI tools is paramount, with a specific requirement to be "comfortable designing fully with AI" and producing final assets where AI is the primary visual generation method. This goes beyond using AI as an occasional aid. The preference for international market experience and multilingual typography suggests a global focus for the role, requiring cultural awareness in design execution. The "plus" for a degree, but emphasis on portfolio, indicates a practical, results-oriented hiring approach.

📊 Process & Systems Portfolio Requirements

Portfolio Essentials:

• A comprehensive portfolio showcasing a minimum of 2-4 years of design work, with a significant emphasis on advertising and marketing materials.

• Dedicated sections or case studies highlighting projects where AI-generated imagery was a core component, demonstrating proficiency with tools like Magnific, Adobe Firefly, or similar.

• Examples of digital ad campaigns (social media ads, display banners, email creatives) that illustrate an understanding of platform optimization and performance metrics.

• Demonstrations of brand consistency across various applications, showing an ability to maintain identity while adapting to different campaign needs.

• Visual evidence of photo editing and enhancement skills, particularly in processing model photos to meet client-specific standards.

• Examples of design localization for international markets, if applicable, showcasing an understanding of cultural nuances and multilingual typography. Process Documentation:

• Case studies or project descriptions that detail the design process from brief to final asset, including the ideation, AI generation, refinement, and optimization phases.

• Clear articulation of how data insights and A/B testing results were used to iterate and improve design effectiveness.

• Documentation of how brand guidelines were applied and maintained across diverse projects and international markets.

• Examples of workflow management, demonstrating the ability to handle multiple projects efficiently and deliver on time.

• Explanation of how AI tools were integrated into the workflow to enhance efficiency and creative output.

📝 Enhancement Note: The portfolio requirement is critical, especially the emphasis on AI-generated imagery as a core asset. Applicants must be prepared to showcase specific examples of AI-driven design projects, detailing the tools used and the rationale behind their integration. This is not just about traditional design skills but about demonstrating mastery of emerging AI creative technologies in a performance marketing context.

💵 Compensation & Benefits

Salary Range:

Given the remote nature, the mid-level experience requirement (2-4 years), and the specialized AI skill set, an estimated annual salary range for a Graphic Designer in the Philippines with these qualifications would typically fall between PHP 600,000 - PHP 1,200,000. This range is based on research into mid-level graphic design roles in the Philippines, factoring in the demand for AI proficiency and experience within a growth marketing agency context. The exact figure will depend on the candidate's specific experience, portfolio strength, and demonstrated AI tool expertise.

Benefits:

• Fully Remote Position: Work from anywhere, offering maximum flexibility and work-life balance.

• Flexible Working Hours: Adapt your schedule to best suit your productivity and personal commitments, aligning with global client needs.

• Global Impact: Contribute to high-profile crowdfunding and e-commerce campaigns that generate significant international revenue, seeing your creative work make a tangible difference.

• Growth and Development: Opportunities for continuous learning, skill enhancement in AI design tools, and career progression within a dynamic and innovative growth marketing agency.

• Collaborative Team Environment: Join a supportive and forward-thinking team that values creativity, precision, and measurable results.

Working Hours: The role is full-time, typically around 40 hours per week, with flexible working hours to accommodate different time zones and personal needs, while ensuring sufficient overlap for team collaboration and client communication.

📝 Enhancement Note: Salary estimation is based on general market rates for mid-level graphic designers in the Philippines, adjusted upwards to account for the specialized AI skills and the performance-driven nature of a growth marketing agency. Benefits are derived directly from the job description, highlighting the remote flexibility and growth potential.

🎯 Team & Company Context

🏢 Company Culture

Industry: Growth Marketing Agency, specializing in Crowdfunding and E-commerce. STERRY focuses on driving significant online revenue for its clients through innovative marketing strategies.

Company Size: STERRY is part of the sterry.io domain, which appears to be a growing agency. While exact employee numbers aren't specified, the description implies a dynamic, results-oriented team focused on scaling client success.

Founded: Information not directly provided, but the emphasis on "since day one" and "$100 million in trackable online revenue" suggests a mature but rapidly growing entity focused on proven success.

Team Structure:

• The Graphic Designer will be part of the marketing team, likely working closely with marketing managers, advertising specialists, and potentially other creative professionals.

• Collaboration is expected across departments, including client-facing teams and potentially analytics specialists, to ensure designs meet strategic objectives and performance goals.

• The structure is likely agile and performance-driven, typical of a growth marketing agency, prioritizing rapid iteration and measurable outcomes. Methodology:

• Data-Driven Creativity: STERRY emphasizes a data-driven approach, using analytics and A/B testing to inform and optimize all creative output.

• AI Integration: A core methodology involves leveraging AI tools for efficient and innovative image generation and design workflows, pushing creative boundaries.

• Performance Focus: The agency's success is measured by client revenue growth, meaning all operations and creative efforts are geared towards achieving tangible, trackable results.

Company Website: https://www.sterry.io/

📝 Enhancement Note: STERRY's culture is clearly defined by its focus on "rocket fuel" for clients, "shattering limits," and "turning every click into cash." This implies a high-performance, results-oriented environment where creativity is directly tied to revenue generation and measurable success. The integration of AI is not just a tool but a strategic approach to achieving these goals.

📈 Career & Growth Analysis

Operations Career Level: This role is a Mid-Level Graphic Designer position. It requires 2-4 years of experience and involves executing design strategies with a degree of autonomy, particularly in the application of AI tools and optimization based on data. The role is crucial for translating marketing objectives into visual assets that drive direct revenue.

Reporting Structure: The Graphic Designer will likely report to a Marketing Manager, Creative Director, or Head of Marketing, depending on the agency's specific structure. Close collaboration with advertising and campaign management teams is expected.

Operations Impact: The Graphic Designer's work directly impacts STERRY's ability to deliver on client objectives. High-performing ad creatives that resonate with target audiences and drive conversions are essential for client retention and acquisition. The ability to leverage AI for faster, more effective creative production also contributes to the agency's overall efficiency and scalability.

Growth Opportunities:

• AI Specialization: Deepen expertise in advanced AI image generation and editing tools, potentially becoming a subject matter expert within the agency.

• Performance Design Mastery: Develop advanced skills in data-driven design, A/B testing, and conversion rate optimization (CRO) through creative application.

• International Market Expertise: Gain extensive experience in global campaign execution and creative localization, becoming proficient in diverse market aesthetics and consumer behaviors.

• Creative Leadership: With proven success and expanded responsibilities, opportunities may arise to mentor junior designers or lead specific creative projects.

• Cross-Functional Skill Development: Opportunities to learn more about growth marketing strategies, analytics, and client management within the agency context.

📝 Enhancement Note: The growth path is strongly tied to mastering AI in design and demonstrating a direct impact on client performance metrics. Specialization in AI and data-driven optimization presents a clear avenue for career advancement within this specific agency context.

🌐 Work Environment

Office Type: This is a fully remote position, meaning there is no central office to commute to. The work environment is digital and distributed.

Office Location(s): The role is remote, with the company operating globally and the employee based in the Philippines. This offers the flexibility to work from any suitable location within the Philippines.

Workspace Context:

• Digital Collaboration: The workspace is primarily online, relying on communication and collaboration tools (e.g., Slack, Zoom, project management software) to connect with team members and clients.

• AI & Design Tools: Access to and proficiency with essential design software (Adobe Creative Suite, Canva) and advanced AI design tools are fundamental to the workspace setup.

• Performance Metrics Focus: The environment is geared towards achieving measurable results, with an emphasis on tracking the performance of creative assets and iterating based on data.

Work Schedule: The role offers flexible working hours, aligning with the "fully remote" and "flexible working hours" benefits. While full-time (approx. 40 hours/week), employees can adapt their schedule to optimize productivity, with the understanding that collaboration across time zones and client needs will require some coordination.

📝 Enhancement Note: The remote nature is a key characteristic, emphasizing self-discipline, strong online communication skills, and the ability to manage one's own workspace and schedule effectively. The "flexible working hours" suggest a results-oriented culture where output is prioritized over strict adherence to a 9-to-5 schedule.

📄 Application & Portfolio Review Process

Interview Process:

• Initial Screening: Review of resume and portfolio to assess basic qualifications, experience, and AI tool proficiency.

• Portfolio Presentation & Technical Interview: Candidates will likely present their portfolio, discussing specific projects, their design process, and how they utilized AI tools. Expect questions on visual hierarchy, ad optimization, brand consistency, and their approach to AI-driven design.

• Skills Assessment/Challenge: A practical design challenge may be given, possibly involving AI image generation or ad concept development for a hypothetical campaign, to evaluate real-time skills and problem-solving abilities.

• Cultural Fit Interview: Discussion about working in a remote, fast-paced, data-driven agency environment, collaboration style, and alignment with STERRY's values.

• Final Interview: May involve meeting with a hiring manager or senior team member to discuss role expectations, career growth, and finalize offer details.

Portfolio Review Tips:

• Highlight AI Integration: Dedicate specific sections or case studies to showcase your most impactful work using AI tools. Clearly explain the tools used, your process, and the results achieved.

• Showcase Performance-Oriented Design: Include examples of ad creatives that demonstrably led to positive campaign outcomes (e.g., increased click-through rates, conversions). Quantify results where possible.

• Demonstrate Versatility: Include a range of ad formats and platforms (social, display, email) and highlight any experience with international market localization.

• Detail Your Process: For key projects, briefly explain your approach: understanding the brief, ideation, AI generation/curation, refinement, optimization, and final delivery.

• High-Quality Presentation: Ensure your portfolio is well-organized, visually appealing, and easy to navigate. Use high-resolution images and clear, concise descriptions.

Challenge Preparation:

• Understand AI Capabilities: Be ready to demonstrate your understanding of AI image generation tools, their strengths, limitations, and how to prompt effectively for specific campaign needs.

• Focus on Strategy: For any design challenge, think beyond aesthetics. Consider the target audience, campaign objectives, key messaging, and how your design will drive performance.

• Time Management: Practice creating design concepts or assets under time constraints, simulating a real-world scenario.

• Prepare to Explain Rationale: Be ready to articulate the strategic thinking behind your design choices, especially concerning AI integration and performance optimization.

📝 Enhancement Note: The interview process will heavily scrutinize the candidate's AI proficiency and their ability to connect design work directly to measurable business outcomes. A strong, AI-centric portfolio is non-negotiable.

🛠 Tools & Technology Stack

Primary Tools:

• Adobe Creative Suite: Essential for professional graphic design, including Photoshop (image editing, manipulation), Illustrator (vector graphics, logos), and potentially InDesign (layout for print/digital materials).

• Canva: A versatile platform for creating a wide range of graphics, especially useful for quick social media content and collaborative design.

• AI-Powered Design Tools:

  • Magnific: Specifically mentioned for upscaling and enhancing AI-generated images.
  • Adobe Firefly: Adobe's suite of generative AI tools for image creation and manipulation.
  • Canva AI: Integrated AI features within Canva for content generation.
  • Gemini (or similar large language models): May be used for creative ideation, copywriting assistance, or generating prompts for AI image tools.

Analytics & Reporting:

• A/B Testing Platforms: Familiarity with tools or methodologies used for testing different ad creative variations to measure performance.

• Analytics Dashboards: Ability to interpret data from platforms like Google Analytics, social media analytics, or client-specific dashboards to understand ad performance metrics (CTR, conversion rates, ROAS).

CRM & Automation:

• Project Management Software: Tools like Asana, Trello, Jira, or Monday.com for managing tasks, deadlines, and team collaboration in a remote setting.

• Communication Platforms: Slack, Microsoft Teams, or similar for real-time team communication.

• Cloud Storage: Google Drive, Dropbox, or similar for file sharing and collaboration.

📝 Enhancement Note: Proficiency in AI tools like Magnific and Adobe Firefly is a distinct requirement, not just a preference. The ability to integrate these into a workflow alongside traditional tools like Adobe Creative Suite and Canva is key. Understanding how to use design outputs to inform analytics and reporting is also crucial.

👥 Team Culture & Values

Operations Values:

• Results-Oriented: A strong focus on achieving measurable, data-backed results, particularly client revenue growth. Every design decision should aim to contribute to this outcome.

• Innovation & Adaptability: Embracing new technologies like AI and constantly evolving creative strategies to stay ahead in a competitive market.

• Precision & Quality: Maintaining high standards in design execution, from AI image refinement to final asset delivery, ensuring brand consistency and client satisfaction.

• Collaboration: Working effectively within a remote team, sharing ideas, providing feedback, and supporting colleagues to achieve common goals.

• Efficiency: Optimizing workflows, leveraging tools like AI to deliver high-quality work promptly and effectively.

Collaboration Style:

• Remote-First: Communication and collaboration happen primarily through digital channels, requiring proactive engagement and clear articulation.

• Data-Informed: Discussions and decisions are often guided by performance data and A/B testing results, fostering a culture of continuous improvement.

• Cross-Functional: Designers work closely with marketing strategists, campaign managers, and potentially client account managers, requiring strong communication and understanding of different roles' objectives.

• Feedback-Driven: Openness to receiving and giving constructive feedback to refine creative output and processes.

📝 Enhancement Note: The company values are deeply intertwined with its business model: driving revenue through creative excellence and technological innovation. Candidates should demonstrate an understanding of how design contributes directly to business metrics and express enthusiasm for cutting-edge technologies like AI.

⚡ Challenges & Growth Opportunities

Challenges:

• Rapidly Evolving AI Landscape: Keeping pace with the constant advancements in AI design tools and techniques requires continuous learning and adaptation.

• Balancing AI and Human Creativity: Effectively integrating AI-generated elements while maintaining a unique brand voice and ensuring aesthetic quality and originality.

• Data Interpretation for Design: Translating complex campaign data and A/B test results into actionable design improvements can be challenging.

• Global Market Nuances: Designing for diverse international audiences requires cultural sensitivity and adaptability, avoiding a one-size-fits-all approach.

• Remote Collaboration Dynamics: Maintaining strong team cohesion and effective communication in a fully remote setting requires deliberate effort and strong interpersonal skills.

Learning & Development Opportunities:

• AI Tool Mastery: Opportunities to become an expert in leading AI design platforms, potentially attending workshops or courses.

• Performance Marketing Design: Deep dive into conversion rate optimization (CRO), A/B testing strategies, and understanding key performance indicators (KPIs) specific to digital advertising.

• Global Campaign Strategy: Exposure to international campaign planning and execution, learning about market-specific creative requirements.

• Cross-Functional Exposure: Potential to gain insights into broader growth marketing strategies, client management, and agency operations.

• Mentorship: Opportunities to learn from experienced marketing and creative professionals within the agency.

📝 Enhancement Note: The primary challenge lies in mastering and integrating rapidly advancing AI technologies into a performance-driven creative process. Growth opportunities are directly linked to specialization in these cutting-edge areas and demonstrating measurable impact.

💡 Interview Preparation

Strategy Questions:

• "Describe your process for using AI tools like Magnific or Adobe Firefly to generate and refine ad creatives. Can you walk us through a specific example?" (Focus on demonstrating AI workflow and problem-solving.)

• "How do you balance brand consistency with the need to create fresh, innovative ad concepts, especially when using AI as a primary tool?" (Assess understanding of brand guidelines and creative execution.)

• "Imagine a campaign for a new e-commerce product is underperforming. How would you use design and data insights to propose improvements for the ad creatives?" (Evaluate analytical thinking and data-driven design approach.)

• "How do you ensure your designs are optimized for different platforms and target audiences, particularly across international markets?" (Assess knowledge of platform best practices and localization.) Company & Culture Questions:

• "What interests you about STERRY's focus on crowdfunding and e-commerce growth marketing?" (Gauge understanding of the company's niche and business model.)

• "How do you approach working in a fully remote, flexible hours environment, and what strategies do you use to stay productive and collaborative?" (Assess remote work readiness and self-management skills.)

• "STERRY values innovation and measurable results. How do you see your role contributing to these values?" (Evaluate alignment with company ethos.) Portfolio Presentation Strategy:

• Structure for Impact: Organize your portfolio to clearly showcase your most relevant work, especially AI-driven projects and performance-focused campaigns. Use clear headings and concise descriptions.

• Tell the Story: For each key project, explain the challenge, your strategic approach (including AI integration), the execution, and the results. Quantify outcomes whenever possible.

• Highlight AI Proficiency: Be ready to discuss the specific AI tools you used, your prompting techniques, and how AI enhanced your creative process or the final output.

• Demonstrate Data-Driven Iteration: If possible, show how you used A/B testing or analytics to refine designs.

• Prepare for Technical Questions: Be ready to answer detailed questions about your software usage, design principles, and AI tool capabilities.

📝 Enhancement Note: Candidates should prepare to articulate their AI design process in detail and connect their creative work directly to business metrics and client success. Understanding STERRY's specific niche in growth marketing is also crucial.

📌 Application Steps

To apply for this Graphic Designer position:

• Submit your application through the provided link on sterry.applytojob.com.

• Customize Your Resume: Tailor your resume to highlight your experience with AI design tools (Magnific, Adobe Firefly, etc.), Adobe Creative Suite, Canva, advertising design, and any relevant performance marketing metrics you've influenced. Use keywords from the job description.

• Curate Your Portfolio: Ensure your portfolio prominently features your strongest advertising and marketing design work, with a dedicated section or clear examples showcasing your proficiency in AI-generated imagery and your ability to create performance-driven creatives. Include case studies that demonstrate your design process and impact.

• Craft a Compelling Cover Letter: Address your cover letter to STERRY, specifically mentioning your enthusiasm for growth marketing, your experience with AI in design, and how your skills align with the company's mission to drive client revenue.

• Prepare for Portfolio Presentation: Be ready to walk through your portfolio during an interview, clearly explaining your design choices, your AI workflow, and the results of your work. Practice articulating your strategic thinking and problem-solving skills.

• Research STERRY: Familiarize yourself with STERRY's website, their client successes, and their approach to growth marketing. Understand their focus on AI and data-driven results.

⚠️ Important Notice: This enhanced job description includes AI-generated insights and operations industry-standard assumptions. All details should be verified directly with the hiring organization before making application decisions.